Specialisation

Hospitality Management (3rd, 4th & 5th semesters)

Market positioning of hotels, yield management in the field of lodging, strategic quality management in the hotel business, price policies in lodging, variance analyses in lodging, management tasks in housekeeping, management control and budgeting, differentiated calculation factors, Hurst methods, price policies and price controlling in restaurant management, policies in fields of food and beverage, feasibility studies for restaurant projects …   

Destination Management (3rd, 4th & 5th semesters)

Basic building blocks for determination of marketing strategies in destination and leisure marketing, information resources, situational analyses, strengths / weaknesses profiles, success factors, competition analyses, marketing goals, normative & organizational fundamentals, visions, overall concepts, positioning, image enhancement, corporate identity, legal models, marketing information systems, budgeting, media analyses, target group determination, copy strategies, media-mix decisions, monitoring promotional success, ….

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