Specialisation

Hospitality Management (3rd, 4th & 5th semesters)

Market positioning of hotels, yield management in the field of lodging, strategic quality management in the hotel business, price policies in lodging, variance analyses in lodging, management tasks in housekeeping, management control and budgeting, differentiated calculation factors, Hurst methods, price policies and price controlling in restaurant management, policies in fields of food and beverage, feasibility studies for restaurant projects …   

Destination Management (3rd, 4th & 5th semesters)

Basic building blocks for determination of marketing strategies in destination and leisure marketing, information resources, situational analyses, strengths / weaknesses profiles, success factors, competition analyses, marketing goals, normative & organizational fundamentals, visions, overall concepts, positioning, image enhancement, corporate identity, legal models, marketing information systems, budgeting, media analyses, target group determination, copy strategies, media-mix decisions, monitoring promotional success, ….

News Business and Social Sciences

Soziale Arbeit vernetzt: Practice Day 2016

Am 18. November 2016 findet an der FH Salzburg der nächste "Practice Day: SOZA...

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Gelebte internationale Partnerschaft

Anfang September 2016 besuchte Prof. Rob Hood, PhD, Leiter des Studiengangs Adventure,...

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Emotionale Intelligenz: Gefragte Kompetenz

Gefühle haben am Arbeitsplatz nichts verloren? Nicht mehr richtig, sagt Herbert Gölzner,...

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Personalführung: Agiles Personalmanagement

Märkte verändern sich immer schneller - und damit auch die Anforderungen an das...

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Kundenbeziehungen: Besonderheit...

Am 19. Juli 2016 besuchten Dr. Stefan Märk (Studiengang KMU-Management &...

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