Degree programme

The new degree programme SME-Management & Entrepreneurship offers a practical management education at university level, aiming at the characteristics and challenges of small and medium enterprises (SMEs) and start-ups.

Under the theme of competence - innovation - tradition the acquisition of skills is the main focus, which under the terms of the increasing external pressure allow for change and innovative solutions for successful business development. On the one hand, it promotes the benefits of the traditional long-term orientation of SMEs, such as specialist employee binding, and on the other hand, it structurally and competently learns to deal with structural resources and skills shortages as well as dealing in a solution-oriented way with financing, recruiting and retaining qualified personnel.

In addition, you gain expertise in the fields of strategic management and in project and process management. You learn to drive innovation management and to initiate and promote the development of new business models and cross-regional cooperation. In addition to appropriate technical and managerial skills, you also acquire social skills to prevail in a commonly "non-academic" environment.

Skills and Training Goals

Graduates of this degree programme are able to identify and exploit new market opportunities. With a perspective focused on innovation and customer benefit they are able to perform successfully on the market.

Regarding the close connection of innovation and high performance skills characteristic of small and medium-sized enterprises, you acquire the skills essential for midsize companies, to respond quickly and flexibly to changing market conditions and learn how to "manage the unplanned".

The application-oriented "entrepreneurial spirit" imparted in the course enables you to identify opportunities for innovation, initiate new business models and implement successful business succession profitably and effectively on the market.


Following the bachelor programme at Salzburg University of Applied Sciences is the possibility of pursuing a Master in Business Management.

 

 

Facts Bachelor

Study mode:part-time
Degree awarded:Bachelor of Arts in Business (BA)
Length of study:6 semesters
Study places per year:30
Location:Campus Urstein
Language of instruction:German
Tuition:tuition fee € 363,- per semester +
approx. € 19.20 student union fee per semester

News Business and Social Sciences

Vernetzung beim Practice Day an der FH Salzburg

Erfolgreich verlief der Practice Day des Studiengangs Soziale Arbeit am 18. November 2016...

more

Innovation & Management im Tourismus veranstaltet...

Zum ersten Mal findet im Studiengang Innovation & Management im Tourismus am 14....

more

Marketing Forum: Der hybride Kunde im Fokus

"Der hybride Kunde" – Wie sollen UnternehmerInnen mit ihm umgehen? – Das ist...

more

Exkursion zur Wiener Börse

Ende September fand im Rahmen der LV „Regulierung, Governance und Compliance“ eine...

more

Mathe-Camp

Die mathematische Grundausbildung der Studienanfänger in den betriebswirtschaftlichen...

more

Habilitation von Dr. Christine Mitter

Prof. (FH) Dr. Christine Mitter, Fachbereichsleiterin Controlling und Finance, hat ihre...

more

Soziale Arbeit vernetzt: Practice Day 2016

Am 18. November 2016 findet an der FH Salzburg der nächste "Practice Day: SOZA...

more

Gelebte internationale Partnerschaft

Anfang September 2016 besuchte Prof. Rob Hood, PhD, Leiter des Studiengangs Adventure,...

more