Curriculum Structure

1st Semester

Name of lecture / Units per week

Product Management 1 (Product Politics) / 2
Founding and Financing a Company / 2
Market Research and Statistics / 1
Strategic Design / 2
Strategic Purchasing / 1
Psychology of Perception / 2
Technical Product Design 1 (Material) / 3
Symposium: Ethics and Sustainability / 1
Options (voluntary) / 2
Interdisciplinary Projects / 3
Total / 19

2nd Semester

Name of lecture / Units per week

Controlling and Project Management / 2
Project Management 2 (Product Calculations) / 2
Consumer Behaviour / 2
Technical Product Design 2 (Production) / 2
Technology and Innovation Management / 2
Theory of Scientific Studies / 2
Options (voluntary) / 2
Experimental Project / 3
Total / 17

3rd Semester

Name of lecture / Units per week

Economic and Patent Law / 2
Product Management 3 (Distribution, Logistics)* / 2
Introduction to Design Leadership / 1
Design Leadership (specialisation)** / 2
Leadership Training / 2
Specialisation Project / 3
Options (voluntary) / 2
Total / 16

4th Semester


Name of lecture / Units per week

Seminar for M.A. Thesis Preparation / 1
Master Thesis / 2
Design Culture /  2
Design Culture Excursion / 2
Intercultural Communication / 2
Total / 9

* = only for marketing specialisation | ** = only for design specialisation

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