Degree Programme

Marketing and professional design

The Master's programme Design & Product Management combines training in professional, targeted design with a solid marketing base. Through this integration of product management in the design development process and the resulting extended repertoire of professional methods, the innovation rate has been raised, the chances of new ideas increased and thus flop rates reduced in the long-term.

Graduates of the Master's program in Design & Product Management grasp the larger context between an innovative idea and its commercial implementation. Thus, increasing the chances that innovative products are implemented and successfully launched.

In short: increasing the opportunities for implementing innovative projects is the primary motivation. Based on project work and case studies, equal weighting is given to specialist, social and methodological skills as well as to system competence. The 'design thinking' crystallized in the projects helps not only to identify relationships but also to teaches maintaining control using targeted project management. Crossing ideological barriers of individual disciplines, the integrative role – understood as communication focus and social competence – is particularly encouraged so as to provide optimum support to top management.

Facts Master

Study mode:full-time
Degree awarded:Master of Arts in Business (MA)
Length of study:4 semesters
Study places per year:24
Location:Campus Kuchl
Language of instruction:German
Tuition:tuition fee € 363,- per semester +
€ 18.70 student union fee per semester

News Design, Media & Arts

FH Salzburg: Tonstudio erklingt in Dolby Atmos

Zusammenarbeit mit Dolby Laboratories: Als erste Hochschule in Österreich öffnet die...


Exkursion nach Kroatien und Bosnien

Die Exkursion des Masterstudiengangs Design & Produktmanagement hatte in diesem Jahr...


Domquartier-Ausstellung: Raum.Zeit.Identität

Eine neue Ausstellung im DomQuartier Salzburg zeigt künstlerische Arbeiten von...


Kreativfestival "Creativity Rules" Hallein startet

Mehr als 30 Arbeiten aus den Bereichen Film, Fotografie, Grafikdesign, Audio,...


Kreativität regiert Hallein: Creativity Rules...

Über 30 Arbeiten aus den Bereichen Film, Fotografie, Grafikdesign, Sound, Games, Web und...


Wirtschaftskammer: 25.000 Euro für Filmprojekte

Anfang Mai sorgten Studierende des Fachbereichs Film am Studiengang MultiMediaArt mit...


FH Salzburg: Student Exchange in Südostasien

Die Hochschulleitung und das International Office der FH Salzburg begrüßten am 9. Mai...


Gastvortrag "Smart Machines" - Innovationen der...

Bei ihrem Gastvortrag am 27. April 2016 der Vortragsreihe am Studiengang Design &...


Design Student auf großer Bühne in Rio de Janeiro

Von 25. bis 27. Februar 2016 fand in Rio de Janeiro die International Conference on...