Degree Programme

Content

Marketing and professional design

The Master's programme Design & Product Management combines training in professional, targeted design with a solid marketing base. Through this integration of product management in the design development process and the resulting extended repertoire of professional methods, the innovation rate has been raised, the chances of new ideas increased and thus flop rates reduced in the long-term.

Graduates of the Master's program in Design & Product Management grasp the larger context between an innovative idea and its commercial implementation. Thus, increasing the chances that innovative products are implemented and successfully launched.

In short: increasing the opportunities for implementing innovative projects is the primary motivation. Based on project work and case studies, equal weighting is given to specialist, social and methodological skills as well as to system competence. The 'design thinking' crystallized in the projects helps not only to identify relationships but also to teaches maintaining control using targeted project management. Crossing ideological barriers of individual disciplines, the integrative role – understood as communication focus and social competence – is particularly encouraged so as to provide optimum support to top management.

The Master programme will be taught in English when attended by enough non-German-speaking students or exchange students. This international orientation is the logical continuation of our internationally-oriented course of studies, which actively encourages stays abroad in our numerous partner universities.

Facts Master

Study mode:	full-time
Degree awarded:	Master of Arts in Business (MA)
Length of study:	4 semesters
Study places per year:	24
Location:	Campus Kuchl
Language of instruction:	German/English
Tuition:	tuition fee € 363,- per semester + approx. € 17,- student union fee per semester

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Design & Product Management

Degree Programme

Facts Master

News Design, Media & Arts

Abschlussprojekte made in Kuchl

Ideen finden Stadt - Creativity rules

In Wort und Bild: Peter Truschner im Jazzit

Richard Wagner: der Komponist als Medienstar

Gewinner-Design für Schulungsflugzeug PC7

Namensfindung: Wie soll das Kind heißen?

Wissenschaftsminister Töchterle zu Gast

Eine runde Sache - Display in Kugelform

Zach Liebermann wird Gastprofessor

BCCS Award für Webapplikation J#mes

Making Of einer Legende

Multiplayer im Weltall

Faszination Technik

Auszeichnung für sozialkritischen Werbespot

Jeden Tag Neues lernen

Auszeichnung für Computerspiel

Freunde und Partner gewinnen

Gold in Cannes für Dokumentarfilm

Erik Kessels zu Gast am Campus Urstein

Far far away! Studierende berichten

Platz 1 geht an Design-Absolventin

Studiengang MultiMediaArt erhält Filmpreise

Gastvortrag: Democratizing Design

Design ist harte Arbeit

App lotst Dürstende zum kühlen Nass

Schoko-Traum auf Lieferung

Design-Oscar für Windelmusik