Special Competencies

Experience Design

  • Psychological and Sociological Phenomena in Tourism
  • Experience Design Theory, Cases and Project
  • Storytelling
  • Attraction Management

 

Product development in tourism is very much related to the creation of unforgettable experiences. The psychological and sociological phenomena in tourism are the basis to build on and to understand motives of travellers. Strategic experience design aims to meet customer expectations. Theoretical knowledge will be gained about how to use methods and techniques of imagineering and storytelling to stage experiences and the skills will be used by working on a real experience design project. The coursework in „Experience Design“ deepens knowledge how imagineering and attraction management is practically used in different types of tourist attractions like museums, themeparks, expositions or hotels by discussing best practice cases during an excursion and in lectures. The visited attractions will help to understand the importance of theming, dramatic structure, professional visitor management and how to make experiences memorable.

Entrepreneurship

  • Human Resource Management & Leadership
  • Business Planning
  • Change Management
  • Business Ethics

 

Thriving entrepreneurs excel in their ability to achieve a good balance between openness and enthusiasm for new ideas on the one hand and controlled experimentation with new approaches on the other. Proper transfer of the methodological core competencies of innovation management makes all the difference. Successful entrepreneurship – more important than ever for touristic SMEs in particular – depends on the adept management of diverse processes which characterise the value creation chain in tourism. Essentials include planning, communication, organisation and coordination competencies – which are therefore indispensable curricular components. Coursework in „Business Ethics“ reinforces a critical and reflective approach to the topic of entrepreneurship – one which is to be viewed as a mind-set for all entrepreneurial activities. Attained skills can be applied in an all-encompassing project during the „Business Planning“ course, whereby the focus lies on the planning and development of innovative touristic services as well as on their evaluation in regard to economic feasibility and appropriateness to organisational parameters at a practical level.

eTourism

  • Global Understanding of New Media
  • Social Networks & Service Industry
  • Economic & Social Consequences
  • Media Consumer Adoption

 

Merging tourism and the internet have led to a subject area marked by exceptional dynamics. In the last four decades, information and communication technologies (ICT) have become an essential support for tourism. Initially, it was important for increasing efficiency in the processing of information. Nowadays, ICT is relevant at all operative, structural and strategic levels. Forerunners in the field of eTourism nowadays deal with topics such as augmented and virtual reality, near field communication as well as gamification. In addition to traditional communication and distribution approaches, the strategic use of eTourism to enhance the tourism experience will make the difference for future success. In a strongly research oriented approach, eTourism courses will lead to the realization of scientific papers which deal with ground-breaking topics. The intensive use of the eTourism-lab provides opportunities for experimenting with and analysing future technologies which will alter the tourism industry.

Aktuell Sozial- und Wirtschaftswissenschaften

Erstes interdisziplinäres Live Rollenspiel an der...

Wie kreiert man ein besonderes Erlebnis, das noch lange in Erinnerung bleibt? Die...

mehr

Neue Studie zur Lebensqualität in Salzburg

Am 27. April präsentierte das ForscherInnen-Team rund um Markus Pausch im Beisein von...

mehr

Suchmaschinenmarketing Ausbildung startet wieder...

2017 startete erstmalig der zweisemestrige Zertifikatslehrgang Suchmaschinenmarketing an...

mehr

UnternehmerInnen persönlich beim KMU-Tag 2017

„Das 'Line-up' für den KMU-Tag 2017 steht“, erzählt Dr. Stefan Märk vom Studiengang...

mehr

Provokative Organisationsentwicklung

Eine Alternative zu gängigen Veränderungsprozessen bei dem wenig geplant wird und...

mehr

Exkursion Vernetzungsplattform

Im Rahmen der Lehrveranstaltung Kooperationen und Netzwerke besuchte das erste Semester...

mehr

Großer Tourissimus Preis für die FH Salzburg

Vier eingereichte Abschlussarbeiten, vier spannende und innovative Themen, drei...

mehr

Gastlektoren aus den USA, Georgien und Lettland...

Die Maxime 'denke global, handle lokal' kam im vergangenen Monat im Studiengang...

mehr

Studierende erfüllten 150 Wünsche

Studierende des Studiengangs Soziale Arbeit nahmen sich die Anliegen von flüchtenden...

mehr

1.000 Euro für Salzburger Obdachlose

Studierende des Studiengangs Soziale Arbeit riefen Anfang des Jahres zur Mithilfe für...

mehr

Fulbright Professorin am Tourismus-Studiengang

Prof. Valentini Kalargyrou von der University of New Hampshire in Durham / New Hampshire...

mehr

Bestleistungen bei EYA Social Hackathon an der FH...

Zum ersten Mal veranstaltete der European Youth Award (EYA) in Kooperation mit der FH...

mehr

Spring events at Salzburg University of Applied...

Salzburg University of Applied Sciences is looking forward to a full calendar of events...

mehr