Business Management

Course titleSWSECTSTYPE

Advanced Strategic Marketing

Semester 1
Academic year 1
Course code BWBM1ASMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 3
ECTS Credits 4
Examination character immanent

Learning Outcomes:

Upon completing this course, students understand the relevance and effectiveness of strategic marketing decisions. They are able to name the goals, tasks and challenges of strategic marketing. Moreover, they understand to analytically apply the methods, concepts and tools in a strategy development process and to derive relevant implications, which develops their critical refection and holistic thinking skills. In addition, students are able to clearly convey and present their ideas and opinions in questions of marketing strategy.

Superior module:

Adjustment I

Module description:

S. courses

Agile Human Resource & Cross Cultural Management

Semester 1
Academic year 1
Course code BWBM1AHCIL
Type IL
Kind Compulsory
Language of instruction German
SWS 3
ECTS Credits 4
Examination character immanent

Learning Outcomes:

Students explore HR theories in the context of digitalization and agility. Upon completing this course, they can devise an HR strategy geared towards digitalization and agility and translate it into an operative HR process. Students understand and know to apply classical HR tools in their digital and agile implementation in line with the New Work approach. Moreover, students have developed intercultural awareness and understanding for other cultures within and outside the business venture. They have acquired evaluation, argumentation, reflection and analysis competencies regarding cultural ties and occurrences. Students have developed their individual willingness and ability to change, their willingness and ability to learn, their holistic thinking, their ability to make decisions and solve problems related to HR aspects and culture.

Superior module:

Adjustment I

Module description:

S. courses

Business Skills Lab I

Semester 1
Academic year 1
Course code BWBM1BSLIL
Type IL
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character immanent

Learning Outcomes:

Change & Risk often result in stress situations for corporate employees that seem impossible to overcome and thus paralyze. In order to meet these challenges, it is essential to constantly develop individual coping competencies; on the one hand, by consistently enhancing the core competencies relevant in change & risk, and, on the other hand, by increasing individual strengths. In future corporate and economic environments it will be vital, to be able to convey these required competencies and individual strengths in a non-native language or cultural setting. This course pursues three core goals: 1. Develop the seven core competencies for Change & Risk situations and understand how to apply these in a target-oriented way in stress situations. These are: willingness and ability to change, willingness and ability to learn, systemic and holistic thinking, decision and problem-solving skills, target orientation, resilience & stress management 2. Identify individual talents and turn these into strengths and thus expand one's action and decision scope in a change & risk context; learn to cope with individual weaknesses; assume responsibility for a lifelong learning and development process and enforce this in a target-oriented way. 3. Convey and apply individual, emotional elements (core competencies for change & risk situations in regard to individual strengths development for Goal 1 and Goal 2) in a professional context in a non-native language and cultural setting - in English for an Anglo-American context.

Superior module:

Business Skills Lab

Module description:

S. courses

Business Ventures in Transformation

Semester 1
Academic year 1
Course code BWBM1UIWIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2
Examination character immanent

Learning Outcomes:

Upon completing this module, students possess comprehensive insights into the effects of permanent environmental change on organizational and decision-making processes. They understand the consequences for the individual sub-aspects of corporate management and know how to integrate these for business success. They are familiar with the challenges businesses face that are willing to change. They are able to seize the opportunities of a turbulent market environment to achieve dynamic corporate development. At the same time, they are able to responsibly invest corporate resources in order to mitigate risks for the business and achieve success. Drawing on these insights, they know how to initiate restructuring, innovation and change processes. Specifically, they have developed the following competencies: - They are familiar with strategic management theories along with their individual theoretical foundations and foci and know how to apply the tools of strategic management - They understand the underlying principles of development dynamics of world views, paradigms and scientific theory of (business) management and are capable of objective interpretation - They are able to analyze and explain management practices, understand their individual applicability and can anticipate success effectiveness - They know how to analyze, evaluate and develop corporate management practices - They are capable of analyzing the effects of complex corporate systems and draw up suitable change proposals - They can identify and design new business opportunities in the context of change and risk - They understand to plan and implement corporate visions, goals, strategies and tactics in order to successfully execute corporate change processes This course strives to promote students¿ analytical and assessment skills by determining the specifics of a corporate case and explaining how theoretical insights can be applied to this case which helps students build their decision-making and problem-solving skills. Developed as competencies, these skills assist students in applying economy of thought and promote the confident handling of the theories and practice of change management.

Superior module:

Businesses in a VUCA world

Module description:

S. courses

Corporate Risk Management

Semester 1
Academic year 1
Course code BWBM1CRMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 4
Examination character immanent

Learning Outcomes:

Upon completing this course, students possess a comprehensive overview of the types of risk a business is exposed to and can identify risks that arise from changes, new requirements and increased complexity and dynamics. They are familiar with relevant legal and managerial requirements of corporate risk management as well as with the tools to identify and assess risks. They understand the fundamental strategies of risk management, can evaluate these and derive risk response measures for specific situations. Students comprehend corporate risk management processes and can evaluate them according to individual criteria. As this lecture considers the complete process, as well as the business venture as a whole with its multifaceted interfaces, it promotes systematic and holistic thinking with students. By providing a deep understanding of the relevant methods, the course helps students develop their decision-making and problem-solving skills along with their analytical and assessment skills. After completing this course, students are able to initiate change processes based on the analysis and evaluation of identified risks.

Superior module:

Businesses in a VUCA world

Module description:

S. courses

International Economic Relations

Semester 1
Academic year 1
Course code BWBM1IWBIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students possess deep insights into the changes and risks businesses and corporate decision makers face in a corporate environment. Special attention is paid to the changing framework conditions of entrepreneurial action, e.g., internationalizing economic activities and increased market integration, emerging competition, the relevance of digitalization for international economic relations, changing consumer behavior, shortened product life and innovation cycles with the resulting need to innovate, as well as the requirements of sustainable economy. Drawing on these insights, students are able to identify, analyze and assess for decision making the opportunities and risks the management are likely to face from external changes, increased complexity and dynamics. Students train their analytical and assessment skills applying these newly acquired insights as the course requires them not only to internalize the information presented but also to actively use it. Upon completing this course, students are aware of existing global economic ties and know how to analyze and assess the requirements of international innovation competition for internationally operating businesses. They understand that, due to these external shifts, management requirements are constantly exposed to change and risk. In this context, they have learned to identify leverage points to ensure business success in an ever-changing environment and they are conscious of the relevance of innovative solutions and pro-active management.

Superior module:

Changing Conditions

Module description:

S. courses

Organization Development & Team

Semester 1
Academic year 1
Course code BWBM1OETIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2
Examination character immanent

Learning Outcomes:

Upon completing this course, students are familiar with the principles, methods, models and tools of organization development, of teamwork and coaching. They can assess the applicability of these tools and of the organization develop process in an increasingly changing and volatile corporate environment and evaluate potential impacts of application. Students have substantially developed their willingness and ability to change and learn, their systemic thinking and assessment capacities in regard to the challenges of organization development.

Superior module:

Adjustment I

Module description:

S. courses

Planning & Devising Value Creation Systems

Semester 1
Academic year 1
Course code BWBM1PGWIL
Type IL
Kind Compulsory
Language of instruction German
SWS 3
ECTS Credits 4
Examination character immanent

Learning Outcomes:

Upon completing this course, students possess a comprehensive overview of the methods models, and optimization approaches for value creation networks. By the end of the module, they are able to analyze value creation processes and to identify indicated optimization potentials. The knowledge in planning and devising value creation networks that students acquire in this course, enables them to determine the fundamental correlations between corporate strategy, organization and individual value creation processes. Students have developed the ability to identify process parameters relevant for optimization, understand their interdependencies and can develop solution approaches independently to support the operative implementation of strategic goals. This course helps students develop holistic and systemic thinking. It sharpens students' analytical and assessment skills and lays the foundation for students to be able to overcome the content-related challenges of changing and devising value creation systems.

Superior module:

Businesses in a VUCA world

Module description:

S. courses

Quantitative Methods

Semester 1
Academic year 1
Course code BWBM1QTMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students are able to process a relevant topic in a systematically structured approach with defined steps and adequately apply scientific methods in a results-oriented way. They possess profound knowledge of quantitative data collection and analyses in the field of social and economic sciences, as well as regarding multi-method and explorative approaches. Students are familiar with the individual forms of standardized surveys (oral, written, phone and online surveys) and are able to develop standardized questionnaires for quantitative surveys using appropriate scaling methods, surveying techniques and strategies. Moreover, they know all relevant meth-ods of selecting respondents for sample planning. Students also profoundly understand how to apply multivariate data analysis methods. With these learning outcomes, students demonstrate their willingness and ability to learn, which as a relevant methodical competency allows them to operationalize work practice. Thus, explaining the reasons and goals of a method becomes a fixed part of their professional practice. Accordingly, they do not merely consider these methods as superficial tools, whose helpfulness might lose luster in professional routines, but they acquire the core competency of methodical and systematic thinking, which will be practice-proof in the long run.

Superior module:

Research Methods

Module description:

S. courses

Sustainable Economy

Semester 1
Academic year 1
Course code BWBM1NHWIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students are familiar with the functions and thought patterns of environmental and sustainability management. They recognize and can categorize the tools of environmental and sustainability management. Moreover, they understand the ties to other disciplines. Drawing on the environment-specific types of market failure, students learn how to use corporate tools and strategies to internalize externalities in order to add value potentials. Students have comprehensively mapped sustainability management in the sense of legitimization management for stakeholders and have thus honed their decision-making and problem-solving skills. Historical evidence (the development of sustainability in institutions - from the Brundtland report to SDGs, civil-society forms of social sustainability) demands an increasing willingness to change from all involved agents, the reasons for which this course reflects upon.

Superior module:

Changing Conditions

Module description:

S. courses

Course titleSWSECTSTYPE

Advanced Financial Accounting

Semester 2
Academic year 1
Course code BWBM2AFAIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2
Examination character final

Learning Outcomes:

Upon completing this course, students understand the interplay of balance sheet items and elements of financial reporting and consolidated financial statements. They are familiar with the principles of balancing accounts in a domestic and international context. They know the methods and tools of consolidated group accounting and understand consolidation processes. Students are able to interpret financial statements and consolidated accounts considering measures of balancing policy and analyze a business's assets, cash flow and financial performance based on accounting data. They are familiar with the impact that challenges of dynamic, complex and volatile environments have on balancing accounts and are able to assess emerging risks in the annual and consolidated financial statements. Students understand the effects of digitalization, the increasing relevance of non-financial aspects and of other current developments that impact accounting. Accordingly, the course helps students develop analytical and assessment skills as well as the readiness and ability to change. Through assuming a holistic perspective, systematic thinking is promoted.

Superior module:

Accounting in a VUCA-World

Module description:

S. courses

Advanced Management Accounting

Semester 2
Academic year 1
Course code BWBM2ACOIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students profoundly understand the methods, tools and models of management accounting and know how to apply them in an increasingly changing and uncertain corporate context to meet the demands of the situation at hand. They are able to adapt and optimize the management accounting toolbox to a dynamic, complex and international environment. To do so, they assume a holistic perspective and are aware of the relations and interplay within the company but also between business ventures and their environment. Drawing on performance and key performance indicators, students are able to assess a busi-ness's situation and identify weaknesses, risks and threats but also strengths and opportuni-ties. Moreover, they are familiar with the latest developments in management accounting, as well as with resulting challenges and opportunities, and can evaluate the resulting need to adapt institutional and infrastructure-related aspects of businesses.

Superior module:

Accounting in a VUCA-World

Module description:

S. courses

Advanced Quality & Process Management

Semester 2
Academic year 1
Course code BWBM2AQPIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students possess the required skills to recognize the relevance of processes for corporate performance. Against the backdrop of expected changes, they pos-sess the methodical competency and know how to apply suitable reference models, standards and norms, to plan, manage and optimize change processes. Students have developed their holistic thinking skills and acquired the relevant decision-making and problem-solving competencies to be able to successfully execute corporate change tasks applying process management.

Superior module:

Adjustment II

Module description:

S. courses

Business Skills Lab II

Semester 2
Academic year 1
Course code BWBM2BSLIL
Type IL
Kind Compulsory
Language of instruction English
SWS 2
ECTS Credits 2.5
Examination character immanent

Learning Outcomes:

1. Develop further the defined core competencies as relevant for change & risk situations, focusing on willingness & ability to change, willingness & ability to learn, analytical skills & goal orientation under stress conditions. 2. Recognize individual talents, develop them into strengths (see goal 1 for main focus) and from this expand the individual scope for action and decision making in change and risk scenarios; address individual weaknesses. 3. Convey and apply in a goal-oriented way individual, emotional concerns (core competencies for change & risk scenarios as developed for goals 1 and 2) in a professional context and in a non-native language, here the English language, for an international environment, here in particular the international workplace coined by the Anglo-American cul-ture.

Superior module:

Business Skills Lab

Module description:

S. courses

Innovation Economics & Digitalization

Semester 2
Academic year 1
Course code BWBM2INOIL
Type IL
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students have acquired profound knowledge on the changes and risks in corporate environments relating to endogenous microeconomic innovations and macroeconomic framework conditions. Students understand to address the need to innovate - often perceived as empty or external pressure - based on the situation at hand in a concrete manner drawing on scopes of action and alternatives to increase the business's value potentials. Moreover, they can distinguish the economic impacts of the new digital technologies for plat-forms and determine success criteria. Thus, the mostly vague talk about potential digital scaling is provided with the solid footing of network effects and students have acquired profound application-oriented insights. Drawing on the knowledge gained in this course, students have formed several competencies: they can analyze innovation dynamics and most importantly assess deriving changes and risks as well as recognize the potentials for sustainable value creation.

Superior module:

Changing Conditions

Module description:

S. courses

Qualitative Methods

Semester 2
Academic year 1
Course code BWBM2QLMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students are able to process a relevant topic in a systematically structured approach with defined steps, adequately applied scientific methods and a clear goal in mind. By drawing on the theory of science, they are able to perform research independently and integrate different points of view and approaches in a solution-oriented way Students possess in-depth knowledge of qualitative survey and evaluation methods on multi-method and exploratory approaches in the field of empirical social and economic research. They are aware of survey and evaluation-inherent risks and are familiar with scientific and epistemological foundations. They are able to conduct research with a view to practical appli-cation and suggest carefully contemplated recommendations for action. They have the skills to design qualitative research designs and know how to execute and interpret in-depth interviews, focus groups, and observations. With these learning outcomes, students demonstrate their willingness and ability to learn, which as a relevant methodical competency allows them to operationalize work practice. Thus, explaining the reasons and goals of a method becomes a fixed part of their professional practice. Accordingly, they do not merely consider these methods as superficial tools, whose helpfulness might lose luster in professional routines, but they acquire the core competency of methodical and systematic thinking, which will be practice-proof in the long run.

Superior module:

Research Methods

Module description:

S. courses

Student Studies I

Semester 2
Academic year 1
Course code BWBM2STSPT
Type PT
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 4.5
Examination character immanent

Learning Outcomes:

Due to the format of the course and the individual self-selected student projects, students develop the ability to study mostly independently and autonomously. Upon completing this course, they have learned to analyze problems from different points of view and to identify systemic-holistic contexts appreciating cross links. They are, moreover, able to determine which questions to raise and tasks to set to further the discussion relevant for practice and academia and to independently plan, coordinate, execute and assess the success of their projects. The competencies willingness & ability to change, willingness & ability to learn, systemic & holistic thinking, decision-making & problem-solving skills, goal orientation, endurance & stress management, analytical & assessment skills are thus acquired in a group project in which students penetrate the contents along a self-selected project organization rather than in the hypothetical setting of an academic lecture. Autonomous and self-responsible behavior, as well as assessment skills, are strengthened outside the constraints of set topics, courses and projects thus facilitating the students to develop the meta-competency of applying reason and intellect to decide for an approach in their own right not along preset criteria.

Superior module:

Student Studies - Development Spaces

Module description:

S. courses

Business Development

Market Entry Strategies

Semester 2
Academic year 1
Course code BWBM2MESIL
Type IL
Kind Elective
Language of instruction English
SWS 1
ECTS Credits 2
Examination character immanent

Learning Outcomes:

Upon completing this course, students possess a deepened understanding of the markets as economic, political, social and cultural arenas and of how internationalization and globaliza-tion trends are reflected in the institutional, structural and cultural foundations of these economic fields. Drawing on this knowledge base, students learn about and discuss market entry strategies, and derive implementation criteria. Through an application-oriented analysis, students gain insights to the multidimensional uncertainties of market entry strategies and thus acquire the competency to systematically interpret and assess structures and causalities.

Superior module:

Business Development

Module description:

S. courses

Changing Financial Environments

Bank Management & Current Issues in Banking 

Semester 2
Academic year 1
Course code BWBM2BMCIL
Type IL
Kind Elective
Language of instruction English
SWS 2
ECTS Credits 2.5
Examination character immanent

Learning Outcomes:

Upon completing this course, students understand the major challenges in the banking industry, the role of banks, the risks banks are exposed to, as well as the tools and methods to mitigate these risks in order to comply with their tasks. Students have acquired analytical and assessment skills to evaluate relevant scenarios. They can decide on the applicability of tools in a complex and volatile financial market in response to a particular situation and anticipate potential impacts. Thus, students have sensitized their readiness and capacity for change and strengthened their holistic and systematic thinking abilities.

Superior module:

Changing Financial Environments

Module description:

S. courses

Financial Markets & Financial Institutions

Semester 2
Academic year 1
Course code BWBM2FMIIL
Type IL
Kind Elective
Language of instruction English
SWS 2
ECTS Credits 3.5
Examination character immanent

Learning Outcomes:

Upon completing this course, students are familiar with the core models of capital market theory. They possess deep and comprehensive insights to financial market structures and agents, in particular financial institutions. They understand the principles of neoliberal institutional economics with its assumptions and their limitations, which Behavioral Finance seeks to overcome by drawing on behavioral science and psychology. They can apply theoretical knowledge on financial markets and behavioral science responding to particular situations in order to implement change processes in financial markets and anticipate potential impacts. After completing this course, students know how to categorize occurring phenomena and assess the effectiveness of regulatory steps. They are familiar with the tasks and tools of the most relevant financial institutions as well as their interrelationships. As this course pursues a holistic approach towards analyzing financial markets and dependencies, it also promotes systematic and holistic thinking. It further fosters the students' ability to take decisions and solve problems by discussing past financial crises along with steps taken to overcome these and helps them develop their analytical and assessment skills by thoroughly exploring financial market tools.

Superior module:

Changing Financial Environments

Module description:

S. courses

Creating Added Value

Creating Added Value

Semester 2
Academic year 1
Course code BWBM2WSGIL
Type IL
Kind Elective
Language of instruction German
SWS 4
ECTS Credits 6
Examination character immanent

Learning Outcomes:

Upon completing this course, students possess a thorough understanding of the individual possibilities to create added value in the fields of purchasing and supply chain management. They are able to recognize the potentials and opportunities that creating value chains entails and have gathered initial practical experience for how to implement these. They understand the tasks and opportunities of strategic SCM and are able to make a crucial contribution to an organization's development. Students have broad insights into the influencing potential of purchasing on important strategic corporate decisions. They apply and develop their analytical and assessment skills working on practical examples, which, in turn promotes their systemic and holistic thinking skills.

Superior module:

Creating Added Value

Module description:

S. course

Electives 1 - Advanced Cross Cultural Management

Advanced Cross Cultural Management

Semester 2
Academic year 1
Course code BWBM2ACMIL
Type IL
Kind Elective
Language of instruction English
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course students understand how culture influences management tasks and how to devise communication strategies to accommodate cultural diversity. They know how to structure and manage teams that embrace culturally diverse backgrounds and use these effectively. They are aware of the challenges of international and expat assignments and are able to measure performance, as well as reintegrate employees after an international assignment. They appreciate the challenge of communicating effectively across cultures and have developed strategies to achieve goals in a multinational, diverse setting. The following of the defined central competencies in Change & Risk will mainly be developed further: decision-making and problem-solving, goal orientation, resilience and stress management, analytical skills & ability to judge.

Superior module:

Electives 1 - Advanced Cross Cultural Management

Module description:

S. course

Electives 1 - Corporate Networks & Collaboration

Corporate Networks & Collaboration

Semester 2
Academic year 1
Course code BWBM2UNKIL
Type IL
Kind Elective
Language of instruction English
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students possess a thorough understanding of the increasing relevance of inter-company networks and collaborations for the economic success in dynamic environments. Drawing on network theory they are familiar with the framework conditions and drivers of networks, as well as with the most relevant forms and types of corporate networks including their particularities (e.g., production, innovation and project networks, supply networks, collaboration in logistics and supply chain management). They know the methods and tools required to manage networks and understand to differentiate their functional applicability. Equipped with this knowledge base, students are able to assess the opportunities and limitations of intercompany collaborations, which are increasing in relevance, particularly for innovation and market entry activities, while honing their analytical skills and sagacity. Moreover, they understand how to manage corporate networks, as well as collaborations with funding and R&D institutions.

Superior module:

Electives 1 - Corporate Networks & Collaboration

Module description:

S. course

Electives 1 - Corporate Restructuring & Turnaround Management

Corporate Restructuring & Turnaround Management

Semester 2
Academic year 1
Course code BWBM2URSIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students possess profound insights into the problems, risks and challenges of corporate crises and insolvency. Apart from legal principles and framework conditions relevant for insolvency cases, they have a solid understanding of crisis, turnaround and restructuring management from a business management point of view and are aware of the dynamics of these processes. They are familiar with the progression, methods and tools of turnaround and restructuring management and know how to apply these in an increasingly transforming and uncertain business environment. Assuming a holistic perspective, they are able to as-sess the challenges and effects restructuring and turnaround activities can have on involved stakeholders and are aware of the interplay of short-term, as well as long-term, and sustainable restructuring activities. According to the situation at hand, they can apply methods of pro-active crisis management that, to prevent insolvency, aim for the early detection and avoidance of corporate crises.

Superior module:

Electives 1 - Corporate Restructuring & Turnaround Management

Module description:

S. course

Organization Development

Agile Group Dynamics & Change Processes

Semester 2
Academic year 1
Course code BWBM2AGVIL
Type IL
Kind Elective
Language of instruction German
SWS 3
ECTS Credits 4
Examination character immanent

Learning Outcomes:

Upon completing this course, students have acquired the following skills for specific roles, e.g., as manager, external consultant or HR business partner: - Using the "self" purposefully as a tool when designing change processes. - Understanding and experimenting with the dynamics that arise when people, groups and organizations collaborate - Testing, deepening and learning to apply special skills: asking, listening, observing and conveying observations, leading conversations purposefully, understanding group processes, conflict and collaboration skills, self-reflection, intervention skills and emotional intelligence - Applying group dynamics in agile contexts - Designing and delimiting change processes Students have developed their willingness and ability to change, willingness and ability to learn, systemic thinking and assessment skills by dealing with the course's tasks.

Superior module:

Organization Development

Module description:

S. courses

Service Marketing

Consumer Behaviour

Semester 2
Academic year 1
Course code BWBM2COBIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students understand the psychological and social principles of consumer behavior and their impacts on corporate marketing. The course design promotes holistic thinking. Students are familiar with several tools to measure consumer behavior and know how to apply these, which strengthens their analytical and assessment skills.

Superior module:

Service Marketing

Module description:

S. courses

Service Marketing

Semester 2
Academic year 1
Course code BWBM2SEMIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students are able to understand, describe and convey the partic-ularities of a service-oriented marketing perspective. They comprehend the interplay of customer expectations, perceived service completion, and customer satisfaction in the context of service quality (Service Location Protocol, S-L-P). Moreover, students are capable of identifying relevant measures to manipulate these relationships and of recognizing the relevance of active customer management of organizations, as well as the core challenges of building and maintaining profitable customer relationships. They know how to operationalize theoretical constructs of customer relationships and to solve real-life marketing problems in a case-study format. Thus, students particularly hone their analytical and assessment skills.

Superior module:

Service Marketing

Module description:

S. courses

Course titleSWSECTSTYPE

Business Skills Lab III

Semester 3
Academic year 2
Course code BWBM3BSLIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students have learned to: 1. Develop the seven predefined core competencies relevant for change and risk situations - systemic & holistic thinking, decision-making and problem-solving skills, resilience, and stress management individually and under stress 2. Recognize individual talents, transform them into strengths (with a focus on those competencies named under point 1), and thus enlarge the individual action and decision-making capacity; learning to deal with individual weaknesses 3. Assume responsibility for their individual life-long learning/development journeys

Superior module:

Business Skills Lab

Module description:

S. courses

Data Intelligence & Literacy

Semester 3
Academic year 2
Course code BWBM3DILIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students are aware of the increasing relevance of data in the context of digital transformation. They, furthermore, develop an understanding of data sources and how data-generation processes work. Moreover, they are able to collect, manage, and use data appropriately drawing on the data¿s quality and integrity. They possess the competencies to analyze and interpret data in terms of value and costs in a business context and know how to use specific software tools. Finally, they understand to present their results effectively. They are able to assess whether and how the information obtained can be used to resolve or support business issues and what legal and ethical implications (may) arise in this process.

Superior module:

Research Methods

Module description:

S. courses

Master Thesis Seminar

Semester 3
Academic year 2
Course code BWBM3BSMSE
Type SE
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character final

Learning Outcomes:

With completing their master thesis, students prove their ability to process relevant specialist and scientific topics at an academic level independently and appropriately in method. This means that students are able to deal critically and independently with relevant specialist issues, to document them and argue them according to academic standards within a specified timeframe. They are capable of working on issues with a view to practical implementation, drawing on solid scientific principles identified in their own literature analyses, applying scientific methods and principles for a timely and successful completion of their work.

Superior module:

Master Thesis

Module description:

S. courses

Student Studies II

Semester 3
Academic year 2
Course code BWBM3STSPT
Type PT
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 5
Examination character immanent

Learning Outcomes:

Due to the format of the course and the individual self-selected student projects, students develop the ability to study mostly independently and autonomously. Upon completing this course, they have learned to analyze problems from different points of view and to identify systemic-holistic contexts appreciating cross links. They are, moreover, able to determine which questions to raise and tasks to set to further the discussion relevant for practice and academia and to independently plan, coordinate, execute and assess the success of their projects. The competencies willingness & ability to change, willingness & ability to learn, systemic & holistic thinking, decision-making & problem-solving skills, goal orientation, endurance & stress management, analytical & assessment skills are thus acquired in a group project in which students penetrate the contents along a self-selected project organization rather than in the hypothetical setting of an academic lecture. Autonomous and self-responsible behavior, as well as assessment skills, are strengthened outside the constraints of set topics, courses and projects thus facilitating the students to develop the meta-competency of applying reason and intel-lect to decide for an approach in their own right, not along preset criteria.

Superior module:

Student Studies - Development Spaces

Module description:

S. courses

Agility & Digitalization in Organization development

Empowerment in Agile & Digital Contexts

Semester 3
Academic year 2
Course code BWBM3EPKIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3.5
Examination character immanent

Learning Outcomes:

Upon completing this course, students are familiar with the principles, concepts, and tools to empower employees in the agile and digital contexts of organization development and know how to apply them in a target-oriented way. Moreover, they understand the necessity, impact, and interplay of these elements for developing agile and digital organizations. They have developed their willingness and ability to change, willingness and ability to learn, systemic thinking, decision-making and problem-solving skills, goal orientation, resilience, and stress management, as well as their assessment skills.

Superior module:

Agility & Digitalization in Organization development

Module description:

S. courses

Business Development

Business Opportunity Recognition

Semester 3
Academic year 2
Course code BWBM3NGMIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3.5
Examination character immanent

Learning Outcomes:

Upon completing this course, students have built insights into insightful and mindful management reasoning and action when professionally dealing with management approaches. To achieve this, they acquire a personality-psychological diagnostical competence for selecting management approaches and their impact on recipients, including themselves. This diagnostical self-reflection process supports recognizing individual needs and motives of self-perception to promote innovative entrepreneurial and particularly self-regulated authentic management reasoning and behavior instead of merely adapting, which, consequently, eliminates the fear of self-induced change. It more general terms it can be said that this course promotes the students¿ ¿entrepreneur-ial spirit¿.

Superior module:

Business Development

Module description:

S. courses

Organization Development & Management Approaches

Semester 3
Academic year 2
Course code BWBM3UEMIL
Type IL
Kind Elective
Language of instruction German
SWS 3
ECTS Credits 4
Examination character immanent

Learning Outcomes:

Upon completing this course, students can confidently and competently - Explain the links between theory and practice - Analyze corporate problems and select applicable management approaches - Understand theory and management concepts more comprehensively to explain how to identify and assess management approaches for a situation at hand - Select the appropriate management approach for successful problem solving - Derive from a management approach which framework conditions need to apply for its implementation so it can be executed successfully - Understand the metatheoretical considerations that support a successful reconstruction - Know different forms of organization development and link them to the appropriate management approaches - Achieve practical implementation and acceptance of management approaches - Detect and eliminate ¿blind spots¿ in managerial considerations and, accordingly, finetune management approaches to meet the situation at hand. The competencies acquired in this course go beyond accepting the simple relation between application/tools, management approaches/managerial key performance indicators, as applying these tools comes with certain requirements: a metatheoretical analysis suggests that applying tools requires structuring and translating data, information, knowledge and interpretation so that students develop and refine their analytical and assessment skills along with their systemic thinking when deriving the application of management approaches.

Superior module:

Business Development

Module description:

S. courses

Electives 2 - Agile & Digital Leadership

Agile & Digital Leadership

Semester 3
Academic year 2
Course code BWBM3ADLIL
Type IL
Kind Elective
Language of instruction English
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students possess leadership skills being familiar with classical, new, and alternative methods and models of as well as approaches toward leadership, understanding interrelationships and, in an increasingly changing and uncertain business environment, being able to understand and reflect on situational application. They are aware of their individual leadership preferences and how they can permanently develop their own leadership skills in current and future leadership situations drawing on their strengths. The following of the predefined core competencies in change & risk will be developed: willingness & ability to change, willingness & ability to learn, systemic holistic thinking, decision-making and problem-solving, goal orientation, resilience and stress management, assessment skills.

Superior module:

Electives 2 - Agile & Digital Leadership

Module description:

S. Course

Electives 2 - Corporate Communication in Change & Risk

Corporate Communication in Change & Risk

Semester 3
Academic year 2
Course code BWBM3CCCIL
Type IL
Kind Elective
Language of instruction English
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

After attending this course, the student - knows and understands change and crisis management concepts, tools, and techniques applied in leading businesses across the world (Knowledge and Understanding) - can apply the gained knowledge to solve case studies (Applying knowledge and understanding) - can communicate clearly and present his or her ideas in a convincing manner (also in a foreign language) (Communication skills) - is able to pursue autonomous learning based on the feedback received (Learning skills)

Superior module:

Electives 2 - Corporate Communication in Change & Risk

Module description:

S. course

Electives 2 - Innovation Management

Innovation Management

Semester 3
Academic year 2
Course code BWBM3INVIL
Type IL
Kind Elective
Language of instruction English
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students possess a thorough understanding of organizational and individual requirements of innovation processes. They are aware of the opportunities and limitations of generating innovative solutions and of designing integrative innovation processes. They are familiar with the tools of strategic innovation management as well as with the core aspects of operative innovation management. In terms of creative leadership, they are able to initiate and implement creative processes in companies. Drawing on these insights, they can anticipate, drive, and monitor the development and design innovation as well as complete the execution of new ideas. In this course, students thoroughly develop their competencies: they learn how to analyze and assess the strategic fit of business ventures with their environment in regard to the systemic implications of innovation. Drawing on their decision-making and problem-solving skills, they understand how to decide on courses of action for this system-theoretical question, that in visualizations is illustrated with non-logical signs only, based on the success criteria of innovation.

Superior module:

Electives 2 - Innovation Management

Module description:

S. course

Financial Management in a VUCA-Environment

(Managing Risk in Financial Statements)

Semester 3
Academic year 2
Course code BWBM3MBRIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students are aware of risks related to individual and consolidated financial statements. They possess an overview of the risk-charged balance sheet items and are able to analyze these using appropriate methods, tools and model while honoring the balancing policy. Students understand the conceptional intention of relevant requirements regarding risks in financial statements and are, due to an increased willingness and ability to change, able to identify and assess risk exposure in the field of financial reporting despite dynamic of regulatory changes. By exploring the regulatory framework of norms that this course conveys, students develop their decision-making and problem-solving skills. By highlighting conceptional regulation intentions, this course facilitates students to hone their analytical and assessment skills to be able to gauge the impact of changes in the legal framework on business ventures.

Superior module:

Financial Management in a VUCA-Environment

Module description:

S. courses

Mergers & Acquisitions

Semester 3
Academic year 2
Course code BWBM3MACIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students are aware of the agents, process, and framework conditions of Mergers & Acquisitions. They understand the essential transaction forms, trends and tactics in M&A processes, know how to apply their insights in an increasing-ly uncertain business environment and how to assess the opportunity and risk potentials that M&A processes entail for all parties involved. Students are able to meet the demands of a corporate merger in special circumstances and are aware of the high process pace of an M&A transaction which they overcome with their heightened resilience and stress tolerance. Given that the transaction process is discussed from a triangular viewpoint, students develop their systemic and holistic thinking. Moreover, students increase their goal orientation as well as decision-making and problem-solving skills as they have to assess their courses of action based on, by nature, incomplete information in the transaction process.

Superior module:

Financial Management in a VUCA-Environment

Module description:

S. courses

Regulation, (Risk) Governance & Compliance

Semester 3
Academic year 2
Course code BWBM3RGCVO
Type VO
Kind Elective
Language of instruction German
SWS 1
ECTS Credits 2
Examination character final

Learning Outcomes:

Upon completing this course, students understand the role and importance of corporate governance for sustainable management. They have an overview of relevant laws, regulations and requirements regarding (risk) governance and compliance against the backdrop of global networks and international interaction, constantly changing regulations, and diverging international structures. As students acquire an understanding of regulatory norms, this course promotes their decision-making and assessment skills and since the course contents refer to international legal sovereignty, participants develop their systemic and holistic thinking skills.

Superior module:

Financial Management in a VUCA-Environment

Module description:

S. courses

Financial Risk Management

Credit Risk Management

Semester 3
Academic year 2
Course code BWBM3KRMIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students have acquired a comprehensive overview of credit risk management in banking and organizations. They are familiar with the legal framework relevant particularly for banking. They, moreover, know the most important methods to identify and gauge credit risk along with risk management tools. They understand the structure and effect of credit ratings, can assess these critically and select relevant criteria to assess the financial standing according to the situation at hand. Students are aware of current developments resulting particularly from digitalization as well as from changes in the economic and legal environment and are able to adapt credit risk management tools through appropriate change processes. They understand the relevance of a holistic view of the business as well as the interplay between different types of risk and corporate subdivisions. By assuming different perspectives, i.e., banking, company and customer views, students acquire insights that promote developing new solutions and accordingly overcoming new challenges.

Superior module:

Financial Risk Management

Module description:

S. courses

Financial Risk Management

Semester 3
Academic year 2
Course code BWBM3FRFIL
Type IL
Kind Elective
Language of instruction German
SWS 3
ECTS Credits 4
Examination character immanent

Learning Outcomes:

Upon completing this course, students have a comprehensive overview and understanding of the financial risks, a company is exposed to. They are able to identify financial risks and their economic roots in a practical context. They are familiar with the most relevant methods to evaluate financial risks, in particular of currency and interest risks. They are able to derive, analyze, critically reflect, select risk mitigation strategies adequate for the situation at hand. Equally, they are familiar with financial instruments (derivatives) to mitigate risk, understand how they work, and can apply them to manage risks. Since risk mitigation strategies can trigger change. Students are able to analyze the management of financial risk with a view towards the resulting change processes and initiate appropriate change processes. To do so, they assume a holistic and integrated view of the company, as they are aware of the links and interplays between the individual company functions and understand that ultimately all risks (including corporate risks) have negative effects on the financial standing of the business.

Superior module:

Financial Risk Management

Module description:

S. courses

Marketing & Sales

Digital Business Models

Semester 3
Academic year 2
Course code BWBM3DBMIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students understand the paradigm shift electronic business has caused and its impact on marketing. Students appreciate its intermediations and manifestations as well as its the success factors along with the advantages and impact on business transactions. They are aware of the components that result from the newly created business models and of the particularities of e-marketing as well as social media marketing as individual marketing. Students have refined their reflection as well as their analytical skills by working with case studies.

Superior module:

Marketing & Sales

Module description:

S. courses

Holistic Customer Management

Semester 3
Academic year 2
Course code BWBM3HCMIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students are familiar with the tasks CRM managers have to accomplish to develop and (digitally) implement a market-based strategy. Students understand how to phrase customer management targets and to measure impact with operative market research. All participants are able to purposefully apply market research tools to learn about customer needs. This course helps students train and develop their holistic thinking and decision-making & problem-solving skills.

Superior module:

Marketing & Sales

Module description:

S. courses

Sales & Distribution Management

Semester 3
Academic year 2
Course code BWBM3SDMIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students are familiar with the principles of sales and distribution management and understand the role of distribution as a key marketing tool to increase competitiveness. They know the strategic and operative steps in a distribution context (applying operative processes in customer processing) and can draw up distribution concepts as well as budgets. Students are able to identify cur-rent trends in distribution such as digitalization, understand how to build customer relations and lead management, and can develop these concepts further. This course facilitates students to train and develop their decision-making and problem-solving skills.

Superior module:

Marketing & Sales

Module description:

S. courses

Marketing Tools

Applied Marketing: Projects & Techniques I

Semester 3
Academic year 2
Course code BWBM3AMPIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

The didactic concept and the conveyed contents facilitate the following learning outcomes: Upon completing this course, students are able to independently conceptualize and execute market research projects. This requires and promotes com-petencies such as target orientation, holistic thinking, decision-making and problem-solving as well as assessment skills. Moreover, students have acquired and refined (agile) project management and presentation skills and possess insights into project documentation.

Superior module:

Marketing Tools

Module description:

S. courses

Key Account Management

Semester 3
Academic year 2
Course code BWBM3KAMIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, student possess an overview of the aspects a penetration plan needs to address with a special focus on defining targets and considering costs. They know the criteria to define a target group for KAM activities and are able to analytically grasp and conceptionally describe integration potentials and synergies. Students are aware of classical obstacles and pitfalls in key account management, concepts of the partnering approach, and the buying center with key customers. This course helps students train and develop their holistic thinking and decision-making & problem-solving skills.

Superior module:

Marketing Tools

Module description:

S. courses

Organization Development

Designing Change Processes

Semester 3
Academic year 2
Course code BWBM3GVPIL
Type IL
Kind Elective
Language of instruction German
SWS 3
ECTS Credits 4
Examination character immanent

Learning Outcomes:

Upon completing this course, students know how to structure the phases of the organization development process in a target-oriented way. They are able to head change projects assuming the role of an internal manager or as project manager and are able to contribute in first complex organization development projects. They possess a holistic view of organizations and business ventures. Over the course of the semester, students have developed and refined the seven predefined core competencies for change & risk: willingness and ability to change, willingness and ability to learn, systemic thinking, decision-making and problem-solving skills, goal orientation, resilience and stress management, and assessment skills.

Superior module:

Organization Development

Module description:

S. courses

Purchasing & Supply Chain Management

Digitalizing Purchasing & SCM

Semester 3
Academic year 2
Course code BWBM3DESIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students understand which opportunities and potentials digitalizing purchasing and SCM processes holds. They are able to identify the disadvantages and risks of digitalization and to assess application potentials. They also understand when digitization does not support meeting targets. Thus, they can contribute essential impulses to any digitalization activities in purchasing and SCM drawing on the subject-related and analytical competencies they have acquired in this course.

Superior module:

Purchasing & Supply Chain Management

Module description:

S. courses

Legal Frameworks and Purchasing

Semester 3
Academic year 2
Course code BWBM3REGIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students are familiar with the relevant legal frameworks for purchasing and SCM. They recognize the implications of these legal frameworks for specific situations, can adjust activities accordingly and thus make a key contribution to planning, managing, and optimizing global and company-spanning value chains meeting governing legal conditions and compliance regulations. Thus, they are able to contribute towards avoiding corporate risk. Students have acquired fundamental competencies to recognize and assess legal risks and implementation potentials.

Superior module:

Purchasing & Supply Chain Management

Module description:

S. courses

Purchasing Control

Semester 3
Academic year 2
Course code BWBM3ECOIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

This course conveys current methods, practices, and concepts, as well as the management levers, that purchasing and SC management processes can influence. Upon completing this course, students possess the subject-related and analytical skills to run performance indicator-based analyses of complex processes and to identify and assess connected opportunities and risks.

Superior module:

Purchasing & Supply Chain Management

Module description:

S. courses

Supply Chain Riskmanagement

Semester 3
Academic year 2
Course code BWBM3SCRIL
Type IL
Kind Elective
Language of instruction German
SWS 4
ECTS Credits 6
Examination character immanent

Learning Outcomes:

Upon completing this course, students possess the required competencies and analytical skills to obtain a comprehensive overview of the individual risks in purchasing and supply chain management. They are familiar with the methods and steps to identify, analyze, and assess risks. Moreover, they understand to optimally manage risks, including trading, financial, and logistical risks. Students also acquire practical insights into how businesses address these risks in purchasing and supply chain management in corporate practice.

Superior module:

Purchasing & Supply Chain Management

Module description:

S. courses

Course titleSWSECTSTYPE

Master Thesis

Semester 4
Academic year 2
Course code BWBM4MTHIT
Type IT
Kind Diploma/master thesis
Language of instruction German
SWS 0
ECTS Credits 21
Examination character immanent

Learning Outcomes:

With completing their master thesis, students prove their ability to process relevant specialist and scientific topics at an academic level independently and methodically appropriately. This means that students are able to deal critically and independently with relevant specialist issues, to document and argue them according to academic standards within a specified timeframe. They are capable of working on issues with a view to practical implementation, drawing on solid scientific principles identified in their own literature analyses applying scientific methods and principles for a timely and successful completion of their work.

Superior module:

Master Thesis

Module description:

S. courses

wird nachgereicht

Semester 4
Academic year 2
Course code BWBM4MAPMP
Type DP
Kind Compulsory
Language of instruction German
SWS 0
ECTS Credits 2
Examination character final

Learning Outcomes:

The master graduation exam aims to verify the following skills in the candidate: - Presenting the essential contents and findings of the master thesis in a structured and well-argued way - Defending the elaborated contents along with the conceptual-theoretical and methodical foundations of the thesis (defensio) with well-founded arguments - Applying the knowledge acquired in the selected specialization onto new problems (transferring knowledge) - Possessing profound insights into general aspects of business management

Superior module:

Master Thesis

Module description:

S. courses

Agility & Digitalization in Organization development

Agile & Digital Organization Development

Semester 4
Academic year 2
Course code BWBM4ADUIL
Type IL
Kind Elective
Language of instruction German
SWS 4
ECTS Credits 5.5
Examination character immanent

Learning Outcomes:

Upon completing this course, students have developed an understanding of agile organization and its application. They are familiar with agile work forms and can classify these in a corporate context. They know the building blocks of artificial intelligence and how these can be used to digitalize decision making in digital ecosystems and platform economies. Students are able to identify direct and indirect network externalities as a prerequisite of digital value creation so that organization development can react to current circumstances and anticipate future developments. Students can make a focused and professional contribution to agile and digital corporate transformations. They have developed all seven predefined core competencies for change and risk situations: willingness and ability to change, willingness and ability to learn, systemic and holistic thinking, decision and problem-solving skills, target orientation, resilience & stress management, assessment skills.

Superior module:

Agility & Digitalization in Organization development

Module description:

S. courses

Internationalization in Corporate Development

Semester 4
Academic year 2
Course code BWBM4ICDRC
Type RC
Kind Elective
Language of instruction English
SWS 1
ECTS Credits 1.5
Examination character immanent

Learning Outcomes:

Upon completing this course, students are able to transfer topics of organization development or business development to an international context. They have the ability to relate topics to an intercultural context in a way that is appropriate for the situation. Graduates will gain a more detailed understanding of markets (from an economic, political, social and cultural point of view). They understand in which ways internationalization and globalization trends are reflected in institutions, especially in their structural and cultural foundations. Based on this reflection, internationalization strategies are discussed and requirements for their implementation will be reflected.

Superior module:

Agility & Digitalization in Organization development

Module description:

S. courses

Marketing Tools

Applied Marketing: Projects & Techniques II

Semester 4
Academic year 2
Course code BWBM4AMPIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 2
Examination character immanent

Learning Outcomes:

Upon completing this course, students are able to critically reflect the findings from market research projects from different perspectives and derive management implications. Thus, they have developed their willingness and ability to change as well as their assessment skills. Moreover, students have acquired (agile) project management skills.

Superior module:

Marketing Tools

Module description:

S. courses

Marketing in Change & Risk

New Social & Ecological Business Models

Semester 4
Academic year 2
Course code BWBM4NSEIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students are familiar with the structures of hybrid and social organizations /NPOs (organizational, legal, and economic framework conditions) and are able to evaluate their economic relevance and cooperation potentials. Students recognize the management, marketing, leadership and management accounting particularities of this type of organization. This course supports students in developing their holistic thinking, decision-making and problem-solving skills.

Superior module:

Marketing in Change & Risk

Module description:

S. courses

The dark side of (social) Marketing

Semester 4
Academic year 2
Course code BWBM4DSMIL
Type IL
Kind Elective
Language of instruction German
SWS 1
ECTS Credits 2
Examination character immanent

Learning Outcomes:

Upon completing this course, students understand the opportunities and risks of marketing and communication in an increasingly digitalized world. They are aware of the conundrum of sustainability/responsibility, on the one hand, and market-ing / consumption, on the other. They are able to make their own contribution to the public discussion and encourage organizations to proactively address and reflect social/ecological implications and to implant these into the company strategy and operations as well as in the whole organization including marketing. This course supports students in developing their holistic thinking and assessment skills.

Superior module:

Marketing in Change & Risk

Module description:

S. courses

Purchasing

Leading Purchasing Negotiations

Semester 4
Academic year 2
Course code BWBM4VFEIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students are familiar with different negotiation strategies and techniques and understand the methods and models of professional communication. They are able to react appropriately and in a target-oriented way in difficult business situations. Students have developed the required decision-making and problem-solving skills and have improved in evaluating their own resilience and stress management.

Superior module:

Purchasing

Module description:

S. courses

Purchasing Investment Goods

Semester 4
Academic year 2
Course code BWBM4IGEIL
Type IL
Kind Elective
Language of instruction German
SWS 3
ECTS Credits 4
Examination character immanent

Learning Outcomes:

Upon completing this course, students are familiar with the specifics of purchasing and procurement for individual business projects. By contrasting the purchase of capital goods with serial purchasing, students learn to recognize and distinguish a range of particularities. They know how to procure investment goods minding the key opportunities and risks of a procurement innovation. In this course, students develop their analysis and assessment skills regarding the procurement of investment goods.

Superior module:

Purchasing

Module description:

S. courses

Special Aspects of Financial Risk Management

Advanced Corporate Finance

Semester 4
Academic year 2
Course code BWBM4ACFIL
Type IL
Kind Elective
Language of instruction German
SWS 1.5
ECTS Credits 2
Examination character immanent

Learning Outcomes:

Upon completing this course, students are familiar with the individual forms of corporate financing as well as with the risks resulting from changes in financial markets and regulations. They can assess the tools and methods of corporate management in an environment coined by volatility, uncertainty, complexity, and ambiguity and anticipate potential impacts. They understand the interplay between corporate financing, corporate strategy and institutional framework conditions and are aware of the occasionally extreme process speed and dynamic that corporate financial management is confronted with.

Superior module:

Special Aspects of Financial Risk Management

Module description:

S. courses

Business Analytics & Financial Modelling

Semester 4
Academic year 2
Course code BWBM4BAFIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Learning Outcomes:

Upon completing this course, students understand the relevance of data along with the possibilities to analyze these in the context of management accounting and financial management, as well as for operative management. Facilitated by their increased will-ingness and ability to change, they recognize the transformed requirements profile for corporate management that has arisen due to digitalization as well as current IT analyses potentials. Students have acquired decision-making and problem-solving skills and are able to resolve practical operative and financial problems applying relevant methods, tools, and programs. They are sensitized for automated and machine-made recommendations for actions and can, due to their enhanced analysis and assessment skills, gauge the necessary involvement of human decision-making and problem-solving requirements.

Superior module:

Special Aspects of Financial Risk Management

Module description:

S. courses

Special Aspects of Balancing Accounts

Semester 4
Academic year 2
Course code BWBM4SBIIL
Type IL
Kind Elective
Language of instruction German
SWS 1.5
ECTS Credits 2
Examination character final

Learning Outcomes:

Upon completing this course, students possess a comprehensive, in-depth understanding of corporate reporting regarding the Austrian UGB and IFRS, the process of balancing accounts as well as current challenges in balancing and consolidating ac-counts. They are able to detect weaknesses in an organization¿s financial reporting and derive a catalog of steps to ensure process reliability and accordingly the quality of financial accounting. Students understand the impact individual courses of manage-ment action have on stock size and results of financial reporting in a complex and dynamic environment and comprehend the balance sheet approach and valuation. Building on the regulatory framework of norms that the course conveys, students strengthen their decision-making and problem-solving skills. By initially highlighting conceptual regulation intentions, the course supports students in developing their analytical and assessment skills, which enables them to gauge the impact changing legal framework conditions can have on an organization.

Superior module:

Special Aspects of Financial Risk Management

Module description:

S. courses

Legend
SemesterSemesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June)
SWSweekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course
ECTS CreditsWork load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student
TypeBP = Bachelor final exam
DP/MP = Master final exam
IL = Lecture with integrated project work
IT = Individual training/phases
LB = Lab (session)
PS = Pro-seminar
PT = Project
RC = Course with integrated reflective practice
RE = Revision course
SE = Seminar
TU = Tutorial
UB = Practice session/Subject practical sessions
VO = Lecture