Business Management

Course titleSWSECTSTYPE

Advanced Management Accounting

Semester 1
Academic year 1
Course code BWBM1ADCIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The course deals with the methods and models of corporate planning and control and provides an overview of the various planning and control instruments. Select aspects are dealt with in more depth, depending on topicality and the students' previous knowledge. Repetition of fundamentals in corporate management accounting Connection between success potential, success and liquidity,Profitability, cash flow ratios and value-oriented key figures on performance measurement and corporate management; Selected aspects of corporate management accounting (e.g. investment, international, group, behavioral control mechanisms) Connection between corporate management accounting and risk management Additional special topics and current issues

Superior module:

Functions - Management Accounting

Module description:

Graduates have a sound understanding of the methods, instruments and models used in management accounting and can adequately apply these in an increasingly changing and uncertain business environment. They are able to appropriately adjust and optimize the set of managerial control instruments in a context that is increasingly characterized by dynamism and complexity. Graduates are able to analyze the financial position, cash flows and earnings performance of companies on the basis of financial accounting data. They can use this analysis to identify weaknesses, risks and threats but also to identify strengths and opportunities and, on that basis, initiate appropriate change processes. Moreover, they are familiar with the key accounting principles, also in terms of international accounting. Additional options for graduates wishing to intensify their skills in the field of Financial Accounting/ Management Accounting as part of their bachelor curriculum: Graduates know the methods and instruments of consolidated accounting. They are able to evaluate the application of such instruments in an increasingly changing and uncertain business environment and assess possible effects. In addition, they have in-depth knowledge of international accounting.

Corporate Risk Management

Semester 1
Academic year 1
Course code BWBM1CRMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 4
Examination character immanent

Lecture content:

The course deals with the types of risk to which an enterprise is exposed as well as how to deal with them. The following aspects are dealt with: Types of risk National and international requirements of the operational risk management system Risk management process Risk identification and perception Methods and instruments for risk assessment and measurement Risk management strategies The focal point is on an analysis of risks concerning the enterprise as a whole. Accordingly, interactions and interdependencies between the individual risks are analyzed and taken into account in deriving recommended action for risk control.

Superior module:

Adjustment - Strategy

Module description:

Graduates are familiar with the methods / instruments / models of organizational development and teamwork. They are able to evaluate the application of such instruments in an increasingly changing and uncertain business environment and assess possible effects. Graduates are familiar with theoretical concepts on relations between companies and their environment. They understand how management initiates and controls adjustment processes to changing ambient conditions, but also how companies (can) have a defining influence on their environments. In the process - in addition to the economic environments, i.e. the procurement, labor, capital, and sales markets - the significance of institutional, political and natural environments are also subjected to scrutiny. Moreover, graduates are able to query the assumption of perfect rationality and to assess the possibilities of managerial action in conditions of restricted rationality. This gives them the ability to engage in management "without a fixed point and secure basis" (post-Archimedean management) as well as active control of relations with stakeholders. Graduates have a comprehensive overview of the types of risk to which a company is exposed and are able to identify the risks resulting from change and new requirements as well as increased complexity and dynamics. They are familiar with the components of a risk management system and the risk management process. They are aware of the national and international requirements of a risk management system. They understand the methods and instruments for evaluating risks and can derive, assess, and select suitable strategies for dealing with and managing risk. They are also able to initiate innovation and change processes based on an analysis and evaluation of the risks identified.

International Economic Relations

Semester 1
Academic year 1
Course code BWBM1IWBIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The course deals with the determining factors and effects of the increasing internationalization of business activities. The following aspects are discussed to show "how the world is interdependent" and why the international context is becoming increasingly important for organizational decision-making processes: External trade sector theory Structures and developments of globalization Mechanisms of international transfer of economic developments, International finance architecture, Implications of increasing global economic integration, Objectives and forms of foreign operations / cross-border business relations, taking account of industry and country-specific procurement, sales and financing factors, Decision-making parameters in selecting ideal production locations, Internationalization of services, Financing and hedging foreign operations, Opportunities and limits of promoting external trade.

Superior module:

Changing Conditions

Module description:

Graduates have in-depth knowledge of the changes and risks faced by enterprises and corporate decision-makers. The primary focus here is on the changing framework parameters of entrepreneurial action due to: the internationalization of economic activities and increasing market integration, the emergence of new competitors, changes in consumer behavior patterns, reduced product life and innovation cycles and as a result, the economic need to innovate and, last but not least, the requirements of sustainable management. Graduates will thus be able to identify, analyze and evaluate for decision-making purposes the risks and opportunities arising from these external changes and the increased complexity and dynamics for management. Graduates are familiar with interdependencies in external trade and are able to analyze and assess the requirements faced by cross-border enterprises in international innovation competition. They are aware that these external changes mean that the challenges for management are largely characterized by "change" and "risk". In this context, approaches are also identified with a view to ensuring success in business in the face of constant change. In this respect, they are familiar in particular with the significance of innovative solutions and the importance of proactive management. Graduates are aware of the functions and mindsets of environmental and sustainability management. They are able to identify and assess instruments for use in environmental and sustainability management. In addition, they are able to recognize and understand interconnections with other specialist disciplines.

Leadership

Semester 1
Academic year 1
Course code BWBM1LESIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2.5
Examination character immanent

Lecture content:

The course discusses different approaches, models, and methods of leadership and how they work in addition to examining intrapersonal aspects such as motivation and emotion. The course focuses on the following: Motivation in business organizations Emotion in business organizations, Classic leadership models, New and alternative approaches to leadership.

Superior module:

Leadership

Module description:

Graduates have leadership skills based on classic, newer and alternative methods, models and approaches to employee leadership and because they understand problems in different contexts and can apply solutions in all situations in an increasingly changing and uncertain operating environment. They have intercultural sensitivity and understanding for other cultures within and outside the company. They have fundamental skills in evaluating, arguing, reflecting on and analyzing ethical and sustainable contexts. After completing this module the students will be able to make professional presentations, write summaries of academic articles in English and converse fluently on a broad range of topics regarding risk and change.

Organizational Development & Teams

Semester 1
Academic year 1
Course code BWBM1OTEIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

Course contents: Theoretical concepts of the learning organization Fundamentals of organizational development, Theories of organizational development, Methods and instruments of organizational development, Intervention techniques in organizational development, Teamwork.

Superior module:

Adjustment - Strategy

Module description:

Graduates are familiar with the methods / instruments / models of organizational development and teamwork. They are able to evaluate the application of such instruments in an increasingly changing and uncertain business environment and assess possible effects. Graduates are familiar with theoretical concepts on relations between companies and their environment. They understand how management initiates and controls adjustment processes to changing ambient conditions, but also how companies (can) have a defining influence on their environments. In the process - in addition to the economic environments, i.e. the procurement, labor, capital, and sales markets - the significance of institutional, political and natural environments are also subjected to scrutiny. Moreover, graduates are able to query the assumption of perfect rationality and to assess the possibilities of managerial action in conditions of restricted rationality. This gives them the ability to engage in management "without a fixed point and secure basis" (post-Archimedean management) as well as active control of relations with stakeholders. Graduates have a comprehensive overview of the types of risk to which a company is exposed and are able to identify the risks resulting from change and new requirements as well as increased complexity and dynamics. They are familiar with the components of a risk management system and the risk management process. They are aware of the national and international requirements of a risk management system. They understand the methods and instruments for evaluating risks and can derive, assess, and select suitable strategies for dealing with and managing risk. They are also able to initiate innovation and change processes based on an analysis and evaluation of the risks identified.

Organizations in Dynamic Environments

Semester 1
Academic year 1
Course code BWBM1UDUIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

The course deals with entrepreneurial theories and approaches that give students a heightened awareness of corporate environments: As a way to conceptualize economic environments, the course will discuss the contingency theory, the resource dependency approach, and the evolutionary theory approaches (population ecology). The institutional and political environment is dealt with using neo-institutionalist approaches. In particular, the results of comparative institutionalism are discussed in this context. Using these approaches, the possibilities of contingency management and dealing with path dependencies are discussed. The course is rounded off by exploring the duality of enterprises and the environment using Giddens' theory of structuration approach.

Superior module:

Adjustment - Strategy

Module description:

Graduates are familiar with the methods / instruments / models of organizational development and teamwork. They are able to evaluate the application of such instruments in an increasingly changing and uncertain business environment and assess possible effects. Graduates are familiar with theoretical concepts on relations between companies and their environment. They understand how management initiates and controls adjustment processes to changing ambient conditions, but also how companies (can) have a defining influence on their environments. In the process - in addition to the economic environments, i.e. the procurement, labor, capital, and sales markets - the significance of institutional, political and natural environments are also subjected to scrutiny. Moreover, graduates are able to query the assumption of perfect rationality and to assess the possibilities of managerial action in conditions of restricted rationality. This gives them the ability to engage in management "without a fixed point and secure basis" (post-Archimedean management) as well as active control of relations with stakeholders. Graduates have a comprehensive overview of the types of risk to which a company is exposed and are able to identify the risks resulting from change and new requirements as well as increased complexity and dynamics. They are familiar with the components of a risk management system and the risk management process. They are aware of the national and international requirements of a risk management system. They understand the methods and instruments for evaluating risks and can derive, assess, and select suitable strategies for dealing with and managing risk. They are also able to initiate innovation and change processes based on an analysis and evaluation of the risks identified.

Purchasing and Supply Chain Managment

Semester 1
Academic year 1
Course code BWBM1ESMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2.5
Examination character immanent

Lecture content:

The course teaches fundamental concepts and methods in the field of procurement and supply chain management. Students are acquainted with the tasks and scope of responsibility and are able to use methods and tools like an ABC analysis, for example. The following content is covered in this course: Significance of procurement in a company, Operational vs. strategic procurement, Fundamentals of procurement management, Procurement market research, Methods and instruments of materials management, Procurement logistics (demand analysis, warehousing strategies, etc.), Operational procurement (BANF, order placement, offer, tender, etc.), Customs / Incoterms, Complaints management

Superior module:

Functions - Operations Management

Module description:

Graduates are given a profound overview of the subject area of procurement and supply chain management. At the end of the module, they are able to identify, analyze and document business processes. They are aware of the interdependencies between process management, integrated management systems and corporate development. Graduates have in-depth knowledge of operations management and are able to apply fundamental methods and optimization processes. They know the processes, methods and models of operations management for performing the services offered by an enterprise on the market.

Quantitative Empirical Methods

Semester 1
Academic year 1
Course code BWBM1QEMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2.5
Examination character immanent

Lecture content:

The topics include: Standardized questioning: Methodological foundations, questionnaire development, pretest, handling, feedback, data record, Concept specification, operationalization and measurement, Data processing, Data analysis: cross-tables, contingency analyses, correlation analyses, regression analyses, variance analyses and other common procedures of multivariate data analysis.

Superior module:

Research Methodology

Module description:

Graduates are able to process a relevant topic in a systematically structured approach with defined steps and adequately used scientific methods. In their specialist discipline, they can perform research independently, incorporate the findings of related disciplines and integrate different points of view and approaches to find solutions. Graduates have in-depth knowledge of quantitative and qualitative survey and evaluation methods in the field of empirical social and economic research, on multi-method and exploratory approaches. They are familiar with survey and evaluation-inherent risks as well as scientific and epistemological foundations. They are able to conduct research with a view to practical application and submit carefully contemplated recommendations for action.

Sustainable Economies

Semester 1
Academic year 1
Course code BWBM1NHWIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

Students are shown what environmental and sustainability management entails for companies and what functions, thinking patterns and instruments can be assigned to environmental and sustainability management. The course illustrates points of contact with other disciplines as well as the standards and strategic foundations of a socio-economically sound sustainability management. Regarding the stakeholders of corporate management, this opens up various perspectives in which the points of view of the various players are expressed along with their respective objectives and types of action. Specifically, perspectives of environmental and sustainability management are analyzed from four different angles, namely market-oriented, standards-oriented, stakeholder-oriented and the cooperative point of view. Moreover, fundamental knowledge of professionally relevant discussions concerning ethics and sustainability in the context of health and social services, information technologies, wood and biogenetic technologies, the media and design as well as business and tourism is imparted along with the ability to analyze, assess, argue about and reflect on interdependencies in this regard as well as to integrate them into individually developed future-proof and responsible options for action.

Superior module:

Changing Conditions

Module description:

Graduates have in-depth knowledge of the changes and risks faced by enterprises and corporate decision-makers. The primary focus here is on the changing framework parameters of entrepreneurial action due to: the internationalization of economic activities and increasing market integration, the emergence of new competitors, changes in consumer behavior patterns, reduced product life and innovation cycles and as a result, the economic need to innovate and, last but not least, the requirements of sustainable management. Graduates will thus be able to identify, analyze and evaluate for decision-making purposes the risks and opportunities arising from these external changes and the increased complexity and dynamics for management. Graduates are familiar with interdependencies in external trade and are able to analyze and assess the requirements faced by cross-border enterprises in international innovation competition. They are aware that these external changes mean that the challenges for management are largely characterized by "change" and "risk". In this context, approaches are also identified with a view to ensuring success in business in the face of constant change. In this respect, they are familiar in particular with the significance of innovative solutions and the importance of proactive management. Graduates are aware of the functions and mindsets of environmental and sustainability management. They are able to identify and assess instruments for use in environmental and sustainability management. In addition, they are able to recognize and understand interconnections with other specialist disciplines.

Functions - Management Accounting 1

Accounting and Balance Sheet Analysis

Semester 1
Academic year 1
Course code BWBM1RLBIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

The course deals with the key accounting principles as well as national and international accounting regulations, providing an intensive introduction to the analytics of balances sheets and P&L. Topics include: National and international accounting principles and regulations Selected aspects of balance-sheet and P&L statement analyses such as asset and structural analysis, key figures of the capital structure and financing, analysis of the income statement, profitability and capital turnover.

Superior module:

Functions - Management Accounting 1

Module description:

Graduates have a sound understanding of the methods, instruments and models used in management accounting and can adequately apply these in an increasingly changing and uncertain business environment. They are able to appropriately adjust and optimize the set of managerial control instruments in a context that is increasingly characterized by dynamism and complexity. Graduates are able to analyze the financial position, cash flows and earnings performance of companies on the basis of financial accounting data. They can use this analysis to identify weaknesses, risks and threats but also to identify strengths and opportunities and, on that basis, initiate appropriate change processes. Moreover, they are familiar with the key accounting principles, also in terms of international accounting. Additional options for graduates wishing to intensify their skills in the field of Financial Accounting/ Management Accounting as part of their bachelor curriculum: Graduates know the methods and instruments of consolidated accounting. They are able to evaluate the application of such instruments in an increasingly changing and uncertain business environment and assess possible effects. In addition, they have in-depth knowledge of international accounting.

Functions - Management Accounting 2

Group Accounting

Semester 1
Academic year 1
Course code BWBM1KRBIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

The course explores the characteristics and problems when evaluating the financial position, cash flows and earnings performance of affiliated group companies and illustrates the essential content and functions of preparing consolidated financial statements according to national and international accounting standards. The course focuses on: Principles of consolidated accounting Mandatory disclosures and scope of consolidation Methodical approach to consolidating separate financial statements into consolidated financial statements. Analysis of consolidated financial statements Selected aspects of international accounting (IAS/IFRS, US GAAP)

Superior module:

Functions - Management Accounting 2

Module description:

Graduates have a sound understanding of the methods, instruments and models used in management accounting and can adequately apply these in an increasingly changing and uncertain business environment. They are able to appropriately adjust and optimize the set of managerial control instruments in a context that is increasingly characterized by dynamism and complexity. Graduates are able to analyze the financial position, cash flows and earnings performance of companies on the basis of financial accounting data. They can use this analysis to identify weaknesses, risks and threats but also to identify strengths and opportunities and, on that basis, initiate appropriate change processes. Moreover, they are familiar with the key accounting principles, also in terms of international accounting. Additional options for graduates wishing to intensify their skills in the field of Financial Accounting/ Management Accounting as part of their bachelor curriculum: Graduates know the methods and instruments of consolidated accounting. They are able to evaluate the application of such instruments in an increasingly changing and uncertain business environment and assess possible effects. In addition, they have in-depth knowledge of international accounting.

Functions - Operations Management 1

Process & Quality Management

Semester 1
Academic year 1
Course code BWBM1PQMIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 2.5
Examination character immanent

Lecture content:

Students are given insights into the fundamentals of process and quality management. The following content is covered in this course: Fundamentals of integrated management systems, Development and control of corporate processes, Methods and tools of process management, Methods and tools of quality management, Analytical techniques, Development of integrated management systems.

Superior module:

Functions - Operations Management 1

Module description:

Graduates are given a profound overview of the subject area of procurement and supply chain management. At the end of the module, they are able to identify, analyze and document business processes. They are aware of the interdependencies between process management, integrated management systems and corporate development. Graduates have in-depth knowledge of operations management and are able to apply fundamental methods and optimization processes. They know the processes, methods and models of operations management for performing the services offered by an enterprise on the market.

Functions - Operations Management 2

Operations Management

Semester 1
Academic year 1
Course code BWBM1OMMIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 2.5
Examination character immanent

Lecture content:

The "Operations Management" course provides an overview of the essential tasks, objectives and methods for optimization of value added processes. The main focus of the course is on thinking in processes, understanding operational interdependencies and their mutual impacts as well as the potential for optimizing goods and services production processes. Key topics include: Planning and optimization of value added processes Capacity management, Lean management, Value stream design.

Superior module:

Functions - Operations Management 2

Module description:

Graduates are given a profound overview of the subject area of procurement and supply chain management. At the end of the module, they are able to identify, analyze and document business processes. They are aware of the interdependencies between process management, integrated management systems and corporate development. Graduates have in-depth knowledge of operations management and are able to apply fundamental methods and optimization processes. They know the processes, methods and models of operations management for performing the services offered by an enterprise on the market.

Course titleSWSECTSTYPE

Advanced Business English I

Semester 2
Academic year 1
Course code BWBM2ABEIL
Type IL
Kind Compulsory
Language of instruction English
SWS 1
ECTS Credits 1.5
Examination character immanent

Lecture content:

Researching and summarizing topical business subjects in Business literature. Contrasting different types of presentation techniques and training to adapt them for special purposes. Improving overall fluency and confidence.

Superior module:

Leadership

Module description:

Graduates have leadership skills based on classic, newer and alternative methods, models and approaches to employee leadership and because they understand problems in different contexts and can apply solutions in all situations in an increasingly changing and uncertain operating environment. They have intercultural sensitivity and understanding for other cultures within and outside the company. They have fundamental skills in evaluating, arguing, reflecting on and analyzing ethical and sustainable contexts. After completing this module the students will be able to make professional presentations, write summaries of academic articles in English and converse fluently on a broad range of topics regarding risk and change.

Coporate Networks & Cooperation

Semester 2
Academic year 1
Course code BWBM2UNKIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

Within the scope of the course of study, first of all the historical precursors of corporate networks as well as the theoretical explanatory approaches and classifications of networks as a form of coordinating economic activities between market and hierarchy are dealt with. It will be demonstrated that networks and cooperations are geared to achieving competitive advantages. The management of company networks will also be addressed. This includes aspects such as the selection of network/cooperation partners, the allocation of resources within the network, the regulation of network activities, and the evaluation of results.

Superior module:

Adjustment - Innovation & Communication

Module description:

Graduates have an in-depth understanding of the growing significance of inter-company and overarching networking and cooperative ventures for success in business in a dynamically changing environment. Starting from network theory approaches, they know the basic parameters and driving forces behind networking as well as the key forms and types of corporate networks and their special features (e.g. production, innovation and project networks, supply networks, cooperative ventures in logistics and supply chain management). They have knowledge of the methods and instruments of network management, differentiated by functional areas. On this basis they can analyze and evaluate, for decision-making purposes, the opportunities and limits of cross-operational cooperative ventures that are becoming increasingly significant for innovation and market access activities. At the same time, they have expertise in the control of corporate networks as well as in the management of cooperative ventures with subsidizing and R&D institutions. Graduates have a sound understanding of problems, risks and challenges in the context of corporate crises and insolvencies. In addition to knowledge of the legal basics and key aspects to be taken into account in insolvency situations, they have a sound understanding of crisis management and restructuring & reorganization from a business management perspective. They are familiar with the process, methods and instruments of corporate restructuring & reorganization and are able to apply them adequately in each situation. This applies in particular to the methods of proactive crisis management that, in the interests of insolvency prevention, are aimed at early detection of corporate crises and crisis avoidance.

Crisis & Turnaround Management

Semester 2
Academic year 1
Course code BWBM2KSMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The course explores the sequence of events and dynamics of corporate crises, provides an insight into the legal framework conditions and information on business management methods for dealing with and preventing crises. The course focuses on the following: Business management and legal definition of corporate crises, causes and symptoms of crises, Crisis management, reorganization, risk management, restructuring, out-of-court settlement / workouts, Elements of insolvency, Court receivership, Reorganization process: Reorganization audit, reorganization measures, reorganization planning & control, Preventive measures to avoid a crisis: Early detection systems, measures for the prevention of insolvency, Reorganization funding and distressed investing.

Superior module:

Adjustment - Innovation & Communication

Module description:

Graduates have an in-depth understanding of the growing significance of inter-company and overarching networking and cooperative ventures for success in business in a dynamically changing environment. Starting from network theory approaches, they know the basic parameters and driving forces behind networking as well as the key forms and types of corporate networks and their special features (e.g. production, innovation and project networks, supply networks, cooperative ventures in logistics and supply chain management). They have knowledge of the methods and instruments of network management, differentiated by functional areas. On this basis they can analyze and evaluate, for decision-making purposes, the opportunities and limits of cross-operational cooperative ventures that are becoming increasingly significant for innovation and market access activities. At the same time, they have expertise in the control of corporate networks as well as in the management of cooperative ventures with subsidizing and R&D institutions. Graduates have a sound understanding of problems, risks and challenges in the context of corporate crises and insolvencies. In addition to knowledge of the legal basics and key aspects to be taken into account in insolvency situations, they have a sound understanding of crisis management and restructuring & reorganization from a business management perspective. They are familiar with the process, methods and instruments of corporate restructuring & reorganization and are able to apply them adequately in each situation. This applies in particular to the methods of proactive crisis management that, in the interests of insolvency prevention, are aimed at early detection of corporate crises and crisis avoidance.

Cross-cultural Management

Semester 2
Academic year 1
Course code BWBM2IKMIL
Type IL
Kind Compulsory
Language of instruction English
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

The course focuses on: Paradigms and dimensions of the concept of culture, Cultural factors and their influence on the business world, Intercultural management concepts, Intercultural skills, Multicultural teams and projects, Interculturality and diversity.

Superior module:

Leadership

Module description:

Graduates have leadership skills based on classic, newer and alternative methods, models and approaches to employee leadership and because they understand problems in different contexts and can apply solutions in all situations in an increasingly changing and uncertain operating environment. They have intercultural sensitivity and understanding for other cultures within and outside the company. They have fundamental skills in evaluating, arguing, reflecting on and analyzing ethical and sustainable contexts. After completing this module the students will be able to make professional presentations, write summaries of academic articles in English and converse fluently on a broad range of topics regarding risk and change.

Human Resource Management

Semester 2
Academic year 1
Course code BWBM2HRMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2.5
Examination character immanent

Lecture content:

The course explores in more depth selected topics relating to the main activities of human resource management, such as resourcing, remuneration, personnel development. Based on strategic human resource management, the course deals in particular with the situational application in these fields in the form of case studies.

Superior module:

Functions - Human Resource Management & Marketing

Module description:

Graduates are familiar with the methods / instruments / models of human resource management. They are able to evaluate the application of such instruments appropriately in an increasingly changing and uncertain business environment and in specific situations and assess possible effects. Graduates have been given insights into the subject and the tasks of strategic management and are aware of the significance of marketing strategies, are familiar with strategic analysis instruments, and understand essential types and characteristics of strategies. Graduates have the fundamental skills and insights for developing strategic decisions of their own and are able to implement these in enterprises.

Innovation Economy

Semester 2
Academic year 1
Course code BWBM2INOVO
Type VO
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 2
Examination character final

Lecture content:

On the basis of economic theory, the course deals with innovation processes, their creation, roll-out, and effect. The focus here is on the "economic need to innovate" resulting from competition that is faced by enterprises, regions, and national economies. The implications of innovations for industrial dynamism and economic growth are studied from a macroeconomic perspective. The innovative behavior of enterprises is analyzed at the microeconomic level. The following aspects are dealt with: Theoretical approaches: New institutional economics, resource-based view of the firm, industrial organization, evolutionary economics, innovation systems, Importance of innovation activities for the competitiveness of firms and economies, Institutional and organizational framework conditions that facilitate or impede innovations, Sequence and phases of innovation processes, Key factors, drivers and indicators of innovative events, Organization of innovation processes, Innovation-boosting structures and framework conditions, Significance of innovation networks.

Superior module:

Changing Conditions

Module description:

Graduates have in-depth knowledge of the changes and risks faced by enterprises and corporate decision-makers. The primary focus here is on the changing framework parameters of entrepreneurial action due to: the internationalization of economic activities and increasing market integration, the emergence of new competitors, changes in consumer behavior patterns, reduced product life and innovation cycles and as a result, the economic need to innovate and, last but not least, the requirements of sustainable management. Graduates will thus be able to identify, analyze and evaluate for decision-making purposes the risks and opportunities arising from these external changes and the increased complexity and dynamics for management. Graduates are familiar with interdependencies in external trade and are able to analyze and assess the requirements faced by cross-border enterprises in international innovation competition. They are aware that these external changes mean that the challenges for management are largely characterized by "change" and "risk". In this context, approaches are also identified with a view to ensuring success in business in the face of constant change. In this respect, they are familiar in particular with the significance of innovative solutions and the importance of proactive management. Graduates are aware of the functions and mindsets of environmental and sustainability management. They are able to identify and assess instruments for use in environmental and sustainability management. In addition, they are able to recognize and understand interconnections with other specialist disciplines.

Qualitative Empirical Methods

Semester 2
Academic year 1
Course code BWBM2QEMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2.5
Examination character immanent

Lecture content:

The topics include: Expert interviews – fundamental theories, methodological practice, specific fields of application, transcription, Case analyses / case studies, Content analyses as a rule-based evaluation method, Network analyses.

Superior module:

Research Methodology

Module description:

Graduates are able to process a relevant topic in a systematically structured approach with defined steps and adequately used scientific methods. In their specialist discipline, they can perform research independently, incorporate the findings of related disciplines and integrate different points of view and approaches to find solutions. Graduates have in-depth knowledge of quantitative and qualitative survey and evaluation methods in the field of empirical social and economic research, on multi-method and exploratory approaches. They are familiar with survey and evaluation-inherent risks as well as scientific and epistemological foundations. They are able to conduct research with a view to practical application and submit carefully contemplated recommendations for action.

Strategic Marketing

Semester 2
Academic year 1
Course code BWBM2SMAIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2.5
Examination character immanent

Lecture content:

The course provides an extensive introduction to the theory and practice of strategic marketing management. As part of a decision-oriented approach, the necessary steps for developing marketing strategies are communicated. The topics include: Definition and process of strategic corporate and marketing planning, Deployment of strategic analysis instruments, Derivation of corporate and marketing objectives, Development of marketing strategies, Strategy alternatives in various market situations.

Superior module:

Functions - Human Resource Management & Marketing

Module description:

Graduates are familiar with the methods / instruments / models of human resource management. They are able to evaluate the application of such instruments appropriately in an increasingly changing and uncertain business environment and in specific situations and assess possible effects. Graduates have been given insights into the subject and the tasks of strategic management and are aware of the significance of marketing strategies, are familiar with strategic analysis instruments, and understand essential types and characteristics of strategies. Graduates have the fundamental skills and insights for developing strategic decisions of their own and are able to implement these in enterprises.

Student Studies I

Semester 2
Academic year 1
Course code BWBM2SSTPT
Type PT
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 5
Examination character immanent

Lecture content:

The contents of this course depend solely on the students' own initiative and powers of conviction. Within the scope of their studies, the students can pursue their own questions, projects and passions using self-organization and on their own responsibility, i.e. items that are not systematically covered by the master curriculum. In this way, the Student Studies can become a place of multidisciplinary teaching and learning, in which students from various courses of study get to meet, implement projects and conduct shared research. In Student Studies, there may also be disciplines and formats that the students wouldn't find in their respective course of study. Hence, the Student Studies make an explicit contribution towards the extension of the multi-perspectivist approach to teaching. The formats in which the Student Studies are implemented are just as varied as the contents they offer. The course formats can but need not necessarily rely on classic formats of university teaching like lectures or seminars. Other options are core subject studies, research and consultancy projects, excursions, workshops, presentations, project group work, symposiums, exhibitions, readings, etc. This enables current developments to be handled without having to rely on a formal conversion of the curriculum.

Superior module:

Student Studies

Module description:

Based on the work in a study project (Student Studies), graduates have the ability largely to learn autonomously under their own guidance. They have acquired practical experience in analyzing problems from different perspectives and to identify systemic and holistic interdependencies in line with networked thinking. They also have the ability to identify questions and tasks of significance to relevant practical and scientific discussions and to independently plan how to process, coordinate and implement them and monitor the level of target achievement.

Business Development

Corporate Change Processes

Semester 2
Academic year 1
Course code BWBM2PUWVO
Type VO
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 2
Examination character final

Lecture content:

The following theoretical approaches to organizational development will be discussed: Governance perspective: organizational and economic approaches (transaction cost approach and contract theories). The following questions are raised: Why do companies exist even though markets are effective control mechanisms for allocation of scarce resources? What determines their size and expansion? Expertise perspective: this perspective has its roots in evolutionary economics and in behavioral science-based management theory. From this perspective, the following questions are raised: Why is it that, given similar industry parameters, the capabilities of some enterprises are better and more sustainable than those of rival companies? The theoretical approaches to corporate development are complemented by a perspective (sometimes overlooked) where the entrepreneur acts as the agent of change. The course distinguishes four typical development phases of companies; the students acquire knowledge of the key leadership tasks in each of these phases. Specifically, they will learn what it means to lead start-ups, fast-growing enterprises and large, established corporations as well as companies undergoing change and crises.

Superior module:

Business Development

Module description:

Graduates completing this module have in-depth expertise concerning the effects of permanent changes in the business environment on operating procedures and decision-making processes. They understand the consequences for the various subsegments of corporate governance and can integrate these in the interests of success in business. They are familiar with the challenges to the management of companies that are capable of undergoing change. They are able to exploit opportunities in a turbulent market environment in the interests of a dynamic corporate development. At the same time, they are able to deploy company resources in a responsible manner so as to avert issues that might jeopardize the company and the achievement of its objectives. On this basis, they can initiate internal corporate restructuring, innovation and change processes. Specifically, the students acquire the following expertise: Knowledge of the theory of strategic management and the various fundamental theories and approaches, knowledge and skills in handling the instruments of strategic corporate governance. An understanding of the structure and development dynamics of philosophies, paradigms and scientific theories of business administration studies and management as well as the ability to appropriately interpret, analyze and explain managerial action, knowledge of the relevant parameters of application and anticipation of their effectiveness. They are able to analyze, evaluate and improve concepts in the management practice of companies. They are able to analyze the effects of complex, internal corporate systems and develop suitable proposals for change. Identify and define new business opportunities in the context of change and risk. With the objective of successfully implementing change processes within an enterprise, they are able to plan and implement corporate visions, objectives, strategies and tactics.

Changing Financial Environments

Current Issues in the Banking Sector

Semester 2
Academic year 1
Course code BWBM2BBHIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 2.5
Examination character immanent

Lecture content:

The course explores the special characteristics of banks, their function in the financial market as well as the challenges, opportunities and risks involved in bank management. The central focus is on the following aspects, among others: Characteristics of the banking industry Start-ups and the role of banks Banking systems in an international comparison Banking regulation Types of and specific banking services Banking operations and banking risks Risk-return control, asset-liability management and other selected aspects of operational and strategic control of banks

Superior module:

Changing Financial Environments

Module description:

Graduates know the central models of capital market theory. They have a comprehensive and in-depth understanding of the mechanisms of the financial markets as well as of the actors operating on them, in particular financial institutions. They are familiar with the principles of neoliberal institutional economics and know the assumptions they include as well as their limitations, which behavioral finance attempts to overcome with the integration of behavioral science and psychological aspects. Based on this, they can apply their knowledge of financial market theory and behavioral science with regard to change processes on the financial markets in a manner that is adequate to each situation and estimate possible effects thereof. Graduates are familiar with the essential challenges of the banking industry, the functions of banks, the risks to which banks are exposed as well as the instruments and methods used to overcome such risks and to fulfill the required banking functions. They are able to evaluate the application of such instruments in a financial market characterized by complexity and change appropriately in each situation and estimate possible effects thereof.

Financial Markets & Institutions

Semester 2
Academic year 1
Course code BWBM2FFBIL
Type IL
Kind Elective
Language of instruction German
SWS 3
ECTS Credits 3.5
Examination character immanent

Lecture content:

The course presents the key models of financial market theory and their significance for financial market participants. The focal point in this context is on a holistic view of the interrelationships and interdependencies as well as an in-depth understanding of financial market trends, products and market participants. Key topics include: Fundamentals of the financial markets: Types of financial markets, interest rate structures, market efficiency, international financial markets, Financial market participants, in particular financial institutions and financial intermediaries, Financial instruments, Risk and return, portfolio theory and diversification, Pricing on the financial markets: Capital asset pricing model (CAPM) and arbitrage pricing theory, Neo-institutionalism and behavioral finance: Restrictions, prospect theory, market and behavioral anomalies.

Superior module:

Changing Financial Environments

Module description:

Graduates know the central models of capital market theory. They have a comprehensive and in-depth understanding of the mechanisms of the financial markets as well as of the actors operating on them, in particular financial institutions. They are familiar with the principles of neoliberal institutional economics and know the assumptions they include as well as their limitations, which behavioral finance attempts to overcome with the integration of behavioral science and psychological aspects. Based on this, they can apply their knowledge of financial market theory and behavioral science with regard to change processes on the financial markets in a manner that is adequate to each situation and estimate possible effects thereof. Graduates are familiar with the essential challenges of the banking industry, the functions of banks, the risks to which banks are exposed as well as the instruments and methods used to overcome such risks and to fulfill the required banking functions. They are able to evaluate the application of such instruments in a financial market characterized by complexity and change appropriately in each situation and estimate possible effects thereof.

Distribution Management

Electronic Business

Semester 2
Academic year 1
Course code BWBM2EBSIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

This course shows how the Internet is changing our conventional understanding of marketing and how it can be deployed as a new instrument for marketing and market-oriented e-commerce. The following aspects are discussed: Growing importance of the Internet Economy/Digital Economy, Key concepts, history, special characteristics, technology and services of the Internet Basic parameters of Internet marketing and e-commerce, Internet as an electronic market platform and different e-business models, Concept development for Internet marketing (goals, strategies, actions), Implementation and control of Internet marketing, Internet marketing and e-commerce in practice, The future of the Internet economy.

Superior module:

Distribution Management

Module description:

Graduates have specialist and methodical know-how and expertise for successful management of sales organizations and sales channels, in particular in e-business. They know and apply the instruments and methods of strategic and operational sales management. In addition, they are able to organize and optimize the structures and processes in sales in a market and customer-oriented fashion so that the activities of customer acquisition and retention can be effectively and efficiently controlled and implemented. Within distribution management, students carry out analyses and prepare documents for decision-making purposes for national and international expansion. They are familiar with the challenges and instruments for management and coordination of multichannel systems and know how to analyze, design and optimize complex pricing systems and consistently implement them.

Sales & Distribution Management

Semester 2
Academic year 1
Course code BWBM2SMMIL
Type IL
Kind Elective
Language of instruction German
SWS 3
ECTS Credits 4
Examination character final

Lecture content:

This course provides an extensive insight into sales / distribution management and deals in particular with the following content: Key aspects and basic parameters of sales and distribution management (e.g. derivation of sales and distribution strategies from corporate, brand and marketing strategy, integration of sales into the marketing mix, environmental, market and corporate factors of relevance to sales and distribution, international aspects of sales management) Strategic sales management (including implementation of the overall corporate vision and strategies in sales; process of sales planning and the sales concept; strategic analysis instruments in sales; sales targets and strategies for stagnating and growing markets; sales subvariables (customer and offer selection, contact quantity, quality and periodicity, field size); alternative forms of sales and sales systems) Operational sales management (including primary sales planning: Sales targets, deployment planning of sales agents, secondary sales planning: Structures and processes, personnel planning (selection, training, remuneration and motivation, sales aids; sales budget and sales/distribution analytics for managerial accounting purposes) Distribution / sales channel management (e.g. distribution policy decisions as influencing factors; organization, conceptualization and management of simple and complex national and international distribution systems; multichannel management; trade marketing, supply chain management and category management as challenges to producers; development trends in distribution) Analysis, design and implementation of complex pricing systems (including reviewing the pricing practice; identifying, creating and using price potentials, subsegments and core tasks of comprehensive, proactive price management) Legal foundations for sales and distribution management (including dealer agreements, cooperation agreements, franchising, licenses, royalties, pay-back, agency agreement, territory protection, restraint of trade)

Superior module:

Distribution Management

Module description:

Graduates have specialist and methodical know-how and expertise for successful management of sales organizations and sales channels, in particular in e-business. They know and apply the instruments and methods of strategic and operational sales management. In addition, they are able to organize and optimize the structures and processes in sales in a market and customer-oriented fashion so that the activities of customer acquisition and retention can be effectively and efficiently controlled and implemented. Within distribution management, students carry out analyses and prepare documents for decision-making purposes for national and international expansion. They are familiar with the challenges and instruments for management and coordination of multichannel systems and know how to analyze, design and optimize complex pricing systems and consistently implement them.

Organizational Development

Designing Change Processes I

Semester 2
Academic year 1
Course code BWBM2GVPIL
Type IL
Kind Elective
Language of instruction German
SWS 3
ECTS Credits 4
Examination character immanent

Lecture content:

The course deals with fundamental concepts as well as instruments and techniques used in defining and organizing change processes. The following aspects are taught: Fundamental theories and concepts, Process and project design for change processes, Diagnostic instruments, Intervention techniques Part I.

Superior module:

Organizational Development

Module description:

Graduates are able to actively structure and define the interface between the internal manager and external consultants. The can actively support their managers in change projects or manage them from within their internal role. They are able to manage changes as internal managers (taking a project manager role). They can collaborate in initial OD projects. They have a holistic understanding of organizations and corporations.

Value Creation

Value Creation

Semester 2
Academic year 1
Course code BWBM2WEGIL
Type IL
Kind Elective
Language of instruction German
SWS 3
ECTS Credits 3.5
Examination character immanent

Lecture content:

The course deals with strategic question on how to achieve optimum value. The students are acquainted with the essential elements: Strategic SCM, Strategic partnerships, Innovations in and by procurement, Integration of the procurement, Function into product development, Value added orientation in procurement, CSR and sustainable procurement.

Superior module:

Value Creation

Module description:

Graduates have detailed knowledge of the various options for creating added value in the field of procurement and supply chain management. They recognize the possibilities and opportunities arising from the value chain and have acquired initial practical experience as to how these can be put into practice. They have extensive knowledge of the tasks and opportunities of a strategic SCM system and are able to make a substantial contribution toward the company's further development. Graduates have a wide range of specialist knowledge regarding ways how the procurement role can influence key strategic decisions in the company.

Value Creation - Case studies

Semester 2
Academic year 1
Course code BWBM2WGCUE
Type UB
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 2.5
Examination character immanent

Lecture content:

Students are given the opportunity to critically query the theoretical approaches and models on the basis of operational application examples. This is done inter alia using case studies from companies, Excursions to companies, Talks/discussions with procurement managers/ SCM executives, etc. Impromptu lectures by experts

Superior module:

Value Creation

Module description:

Graduates have detailed knowledge of the various options for creating added value in the field of procurement and supply chain management. They recognize the possibilities and opportunities arising from the value chain and have acquired initial practical experience as to how these can be put into practice. They have extensive knowledge of the tasks and opportunities of a strategic SCM system and are able to make a substantial contribution toward the company's further development. Graduates have a wide range of specialist knowledge regarding ways how the procurement role can influence key strategic decisions in the company.

Course titleSWSECTSTYPE

Advanced Business English II

Semester 3
Academic year 2
Course code BWBM3ABEIL
Type IL
Kind Compulsory
Language of instruction English
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

Giving improptu presentations of complex subject matters as required in organizational business settings. Negotiating effectively using persuasive and convincing language. Writing reports and forecasts.

Superior module:

Social Skills

Module description:

Graduates have further developed their personal and social skills, based on their strengths, interests and talents, and their reflective skills to such an extent that through differentiated reflection and evaluation of social communication processes they can flexibly shape their behavior adequately in each situation and in accordance with their own ideas. Thanks to their personal and social skills, they can deliver a compelling performance. After completing this module the students will be able to make professional presentations, write summaries of academic articles in English and converse fluently on a broad range of topics regarding risk and change.

Corporate Communication in Change and Risk

Semester 3
Academic year 2
Course code BWBM3UKRIL
Type IL
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 2
Examination character immanent

Lecture content:

The course focuses on the following contents: Target group oriented information policy by deploying internal corporate and external media (such as newsletters, employee magazines, brochures, notice boards, information market, Intranet, Internet) Involvement of managers and employees concerned by initiating relevant dialogs (various approaches such as large group conferences, focus groups, action learning, internal corporate Wikis or blogs),Development and promotion of a corporate culture where people see opportunities in change and exploit such opportunities without a one-sided perception of risks

Superior module:

Adjustment - Innovation & Communication

Module description:

Graduates have an in-depth understanding of the organizational and personnel-related requirements of innovation processes. They are aware of the opportunities and limits of generating innovative solutions and defining integrative innovation processes. They are familiar both with instruments of strategic innovation management and with central issues of tactical/operational innovation management. Using a creative leadership approach, they are able to initiate creative processes and implement them in enterprises. On this basis, they can anticipate, drive and control the development, design and market-ready implementation of new ideas as well as organizational and market innovations, and they are also able to estimate the consequences these may have. In numerous enterprises, it is still common practice to embrace a journalistic approach to communication tasks. However, the successful implementation of change calls for a completely new understanding of communication. Only once communication is perceived as a central management task and is adequately integrated into the change process will the change be successful. Graduates, if responsible for communication in the enterprise, will intervene in the management process and actively contribute to defining the change process instead of waiting for information and confining their role to that of a reporter.

Innovation Management

Semester 3
Academic year 2
Course code BWBM3IMMIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

Select aspects of innovation management in companies are also dealt with. The topics in detail are: Success factors, key patterns, strategies and case studies of operational innovation management: Designing a corporate innovation system: Businesses as complex adaptive systems Variables influencing the innovativeness of companies Significance of intellectual property rights Company structures and culture as drivers of innovation Internal networks and knowledge management as a basis for innovation Methods and instruments for designing an innovation process Innovation strategies: Innovation planning, control and monitoring Innovation marketing Innovation funding Innovation-oriented analysis of competition, markets and technologies: Concept and acceptance tests Commercialization of innovations Role of external sources of information and cooperative ventures in the field of technology transfer

Superior module:

Adjustment - Innovation & Communication

Module description:

Graduates have an in-depth understanding of the organizational and personnel-related requirements of innovation processes. They are aware of the opportunities and limits of generating innovative solutions and defining integrative innovation processes. They are familiar both with instruments of strategic innovation management and with central issues of tactical/operational innovation management. Using a creative leadership approach, they are able to initiate creative processes and implement them in enterprises. On this basis, they can anticipate, drive and control the development, design and market-ready implementation of new ideas as well as organizational and market innovations, and they are also able to estimate the consequences these may have. In numerous enterprises, it is still common practice to embrace a journalistic approach to communication tasks. However, the successful implementation of change calls for a completely new understanding of communication. Only once communication is perceived as a central management task and is adequately integrated into the change process will the change be successful. Graduates, if responsible for communication in the enterprise, will intervene in the management process and actively contribute to defining the change process instead of waiting for information and confining their role to that of a reporter.

Master Thesis Coaching Seminar

Semester 3
Academic year 2
Course code BWBM3BSMSE
Type SE
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 1
Examination character final

Lecture content:

Das Begleitseminar zur Masterarbeit dient der Aufarbeitung der Anforderungen wissenschaftlichen Arbeitens anhand der konkreten Themenstellungen der Masterarbeiten.

Superior module:

Master Thesis

Module description:

In their master's theses the graduates deliver proof of their ability to process relevant specialist and scientific topics at an academic level in a methodologically appropriate and independent manner. This means that the graduates are able, within the period allocated, to deal critically and independently with relevant specialist issues, to document them accordingly and to present appropriate arguments at an academic level. They are able to work on issues with a view to practical applications, relying on solid scientific basic knowledge, developing their own literature analyses and applying relevant scientific methods and principles in a timely and successful manner.

Social Skills I

Semester 3
Academic year 2
Course code BWBM3SSEIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

Further development of personal, social and reflective skills, in coaching and small group settings, Part I, by dealing with: Real challenges of students, Conflict situations, near-practice simulations, Networking of learning content, Situations in which they must deliver a convincing performance.

Superior module:

Social Skills

Module description:

Graduates have further developed their personal and social skills, based on their strengths, interests and talents, and their reflective skills to such an extent that through differentiated reflection and evaluation of social communication processes they can flexibly shape their behavior adequately in each situation and in accordance with their own ideas. Thanks to their personal and social skills, they can deliver a compelling performance. After completing this module the students will be able to make professional presentations, write summaries of academic articles in English and converse fluently on a broad range of topics regarding risk and change.

Student Studies II

Semester 3
Academic year 2
Course code BWBM3STMPT
Type PT
Kind Compulsory
Language of instruction German
SWS 1
ECTS Credits 5
Examination character immanent

Lecture content:

The contents of this course depend solely on the students' own initiative and powers of conviction. Within the scope of their studies, the students can pursue their own questions, projects and passions using self-organization and on their own responsibility, i.e. items that are not systematically covered by the master curriculum. In this way, the Student Studies can become a place of multidisciplinary teaching and learning, in which students from various courses of study get to meet, implement projects and conduct shared research. In Student Studies, there may also be disciplines and formats that the students wouldn't find in their respective course of study. Hence, the Student Studies make an explicit contribution towards the extension of the multi-perspectivist approach to teaching. The formats in which the Student Studies are implemented are just as varied as the contents they offer. The course formats can but need not necessarily rely on classic formats of university teaching like lectures or seminars. Other options are core subject studies, research and consultancy projects, excursions, workshops, presentations, project group work, symposiums, exhibitions, readings, etc. This enables current developments to be handled without having to rely on a formal conversion of the curriculum.

Superior module:

Student Studies

Module description:

Based on the work in a study project (Student Studies), graduates have the ability largely to learn autonomously under their own guidance. They have acquired practical experience in analyzing problems from different perspectives and to identify systemic and holistic interdependencies in line with networked thinking. They also have the ability to identify questions and tasks of significance to relevant practical and scientific discussions and to independently plan how to process, coordinate and implement them and monitor the level of target achievement.

Business Development

Approaches to Management Strategy Formation

Semester 3
Academic year 2
Course code BWBM3MKUIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 4
Examination character final

Lecture content:

The key theoretical approaches of business administration studies and their significance for managerial action are presented: productivity-oriented business administration à la Gutenberg/Albach, the St. Gallen system-oriented approach, behavioral science-based business administration according to Heinen and his followers, analysis of enterprises from the perspective of institutional economics and sociology, and the concept of self-organization. The main focus in this regard is on a holistic, strategic as well as problem-oriented analysis of management. Key topics include: Theories of corporate governance, Definition of objectives and strategy Corporate governance, industrial relations, Management decisions, roles and leadership, Ethics, ecology and diversity.

Superior module:

Business Development

Module description:

Graduates completing this module have in-depth expertise concerning the effects of permanent changes in the business environment on operating procedures and decision-making processes. They understand the consequences for the various subsegments of corporate governance and can integrate these in the interests of success in business. They are familiar with the challenges to the management of companies that are capable of undergoing change. They are able to exploit opportunities in a turbulent market environment in the interests of a dynamic corporate development. At the same time, they are able to deploy company resources in a responsible manner so as to avert issues that might jeopardize the company and the achievement of its objectives. On this basis, they can initiate internal corporate restructuring, innovation and change processes. Specifically, the students acquire the following expertise: Knowledge of the theory of strategic management and the various fundamental theories and approaches, knowledge and skills in handling the instruments of strategic corporate governance. An understanding of the structure and development dynamics of philosophies, paradigms and scientific theories of business administration studies and management as well as the ability to appropriately interpret, analyze and explain managerial action, knowledge of the relevant parameters of application and anticipation of their effectiveness. They are able to analyze, evaluate and improve concepts in the management practice of companies. They are able to analyze the effects of complex, internal corporate systems and develop suitable proposals for change. Identify and define new business opportunities in the context of change and risk. With the objective of successfully implementing change processes within an enterprise, they are able to plan and implement corporate visions, objectives, strategies and tactics.

Business Opportunity Recognition

Semester 3
Academic year 2
Course code BWBM3ASNIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The success of companies (or parts of companies) is determined on the one hand by the environment in which they operate; on the other, it is also determined by the resources the company has at its disposal. The task at hand is to identify new business opportunities and to utilize these in an innovative, "trailblazing" manner that generates growth and creates jobs. Accordingly, the objective of this course is to understand the determining factors for the success of a company and industry in greater detail. The following topics are dealt with: Determinants of success in business. Characteristics of a typical innovator and an innovative corporate organization. Internal corporate prerequisites for exploiting new business opportunities Discussion of decision-making parameters available for selection: Price, quality, integration or diversification strategy, procurement and sales markets, distribution channels, influencing factors in the company's environment,Role of networks and social integration for developing and utilizing new business opportunities.

Superior module:

Business Development

Module description:

Graduates completing this module have in-depth expertise concerning the effects of permanent changes in the business environment on operating procedures and decision-making processes. They understand the consequences for the various subsegments of corporate governance and can integrate these in the interests of success in business. They are familiar with the challenges to the management of companies that are capable of undergoing change. They are able to exploit opportunities in a turbulent market environment in the interests of a dynamic corporate development. At the same time, they are able to deploy company resources in a responsible manner so as to avert issues that might jeopardize the company and the achievement of its objectives. On this basis, they can initiate internal corporate restructuring, innovation and change processes. Specifically, the students acquire the following expertise: Knowledge of the theory of strategic management and the various fundamental theories and approaches, knowledge and skills in handling the instruments of strategic corporate governance. An understanding of the structure and development dynamics of philosophies, paradigms and scientific theories of business administration studies and management as well as the ability to appropriately interpret, analyze and explain managerial action, knowledge of the relevant parameters of application and anticipation of their effectiveness. They are able to analyze, evaluate and improve concepts in the management practice of companies. They are able to analyze the effects of complex, internal corporate systems and develop suitable proposals for change. Identify and define new business opportunities in the context of change and risk. With the objective of successfully implementing change processes within an enterprise, they are able to plan and implement corporate visions, objectives, strategies and tactics.

Market Entry Strategies

Semester 3
Academic year 2
Course code BWBM3MESIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

Planning and defining the entry into new sales markets is one of the most important and at the same time most difficult fundamental decisions of management. Based on a decision-oriented point of view, the following questions are dealt with, among others: What typical barriers does an enterprise face in its efforts to enter a market? How can the new range of services be successfully positioned on the market? What institutional forms of entry are available to choose from? What benefits and drawbacks are associated with different timing strategies? What legal aspects need to be observed when entering a market in the trading sector? Is it necessary to develop special entry skills? What particular aspects do service providers and SMEs need to bear in mind? The course provides a more accurate understanding of markets as economic, political, social and cultural arenas and analyzes in what way current internationalization or globalization trends can be identified in the institutional, structural and cultural foundations of these economic fields. Based on these fundamentals, the course explores and discusses market entry strategies and the requirements for their implementation.

Superior module:

Business Development

Module description:

Graduates completing this module have in-depth expertise concerning the effects of permanent changes in the business environment on operating procedures and decision-making processes. They understand the consequences for the various subsegments of corporate governance and can integrate these in the interests of success in business. They are familiar with the challenges to the management of companies that are capable of undergoing change. They are able to exploit opportunities in a turbulent market environment in the interests of a dynamic corporate development. At the same time, they are able to deploy company resources in a responsible manner so as to avert issues that might jeopardize the company and the achievement of its objectives. On this basis, they can initiate internal corporate restructuring, innovation and change processes. Specifically, the students acquire the following expertise: Knowledge of the theory of strategic management and the various fundamental theories and approaches, knowledge and skills in handling the instruments of strategic corporate governance. An understanding of the structure and development dynamics of philosophies, paradigms and scientific theories of business administration studies and management as well as the ability to appropriately interpret, analyze and explain managerial action, knowledge of the relevant parameters of application and anticipation of their effectiveness. They are able to analyze, evaluate and improve concepts in the management practice of companies. They are able to analyze the effects of complex, internal corporate systems and develop suitable proposals for change. Identify and define new business opportunities in the context of change and risk. With the objective of successfully implementing change processes within an enterprise, they are able to plan and implement corporate visions, objectives, strategies and tactics.

Customer Management

Consumer Behavior

Semester 3
Academic year 2
Course code BWBM3KKVIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The course on consumer behavior & provides a detailed insight into the transactions and processes on which human decision-making behavior, in particular demand behavior, is based. It also takes account of the latest findings in neuro-marketing. The objective is to explain human behavior and exploit the findings for marketing purposes. At the individual level, the course systematically explains how behavioral science concepts can be used to develop points of action and places them in an overall (marketing) strategic context by linking them to communication policy aspects. The course is structured according to behavioral science constructs and presents the key theories and models to explain economic behavior, especially purchaser behavior, but also decision-making and negotiating behavior. Specifically, the course deals with the following: Fundamentals of consumer behavior Psychological determinants of consumer behavior (e.g. involvement, emotion, cognition, motives, attitudes) Environmental determinants of consumer behavior Consumer behavior and consumer policy

Superior module:

Customer Management

Module description:

Graduates have an in-depth understanding of the relevance of behavioral science concepts for marketing. They are aware of the fundamental decision-making and purchasing process of consumers as well as of key explanatory approaches derived from behavioral science (activation & involvement, motivation & benefits, feelings & emotions, attitude & purchase, social & cultural determinants). They are also familiar with the latest developments in the field of neuro-marketing. Holistic customer management is the paramount task not only for marketing and sales, but for the enterprise as a whole. It will be shown that customer satisfaction and customer loyalty are related. Customer satisfaction is the basis for customer loyalty and retention, which enhances the customer's value through increased purchases. The customer value, in turn, is key to a company's success. Graduates are aware of these causalities and are able to apply appropriate concepts and methods for analysis, control and optimization of customer satisfaction and retention and the methods for calculating customer value. The lion's share of sales is generated with a few customers known as key accounts. Accordingly, graduates are able to develop, evaluate and implement key account concepts and methods in a targeted manner.

Customer Management

Semester 3
Academic year 2
Course code BWBM3KMMIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 4
Examination character immanent

Lecture content:

The course deals with the management of new business acquisition and new customers, as well as with the management of long-term retention of profitable customers from the perspective of the enterprise. All central aspects of customer management are dealt with against the backdrop of maximizing the value of the customer base ("customer equity"). Accordingly, customer acquisition, customer retention as well as value-oriented customer migration are at the center of customer management. The objective of this course therefore is to teach the methodological concepts of customer management and its application to a large number of challenges of relevance to the market by enabling students to acquire the following necessary skills: Fundamentals of customer management. Customer lifetime value and the implications for value-oriented customer management, Value-oriented customer acquisition and new customer management, Customer retention – prerequisites, implications and instruments, Customer value modeling, balance between customer acquisition and customer retention, Customer migration, Customer management accounting.

Superior module:

Customer Management

Module description:

Graduates have an in-depth understanding of the relevance of behavioral science concepts for marketing. They are aware of the fundamental decision-making and purchasing process of consumers as well as of key explanatory approaches derived from behavioral science (activation & involvement, motivation & benefits, feelings & emotions, attitude & purchase, social & cultural determinants). They are also familiar with the latest developments in the field of neuro-marketing. Holistic customer management is the paramount task not only for marketing and sales, but for the enterprise as a whole. It will be shown that customer satisfaction and customer loyalty are related. Customer satisfaction is the basis for customer loyalty and retention, which enhances the customer's value through increased purchases. The customer value, in turn, is key to a company's success. Graduates are aware of these causalities and are able to apply appropriate concepts and methods for analysis, control and optimization of customer satisfaction and retention and the methods for calculating customer value. The lion's share of sales is generated with a few customers known as key accounts. Accordingly, graduates are able to develop, evaluate and implement key account concepts and methods in a targeted manner.

Key Account Management

Semester 3
Academic year 2
Course code BWBM3KAMIL
Type IL
Kind Elective
Language of instruction German
SWS 1
ECTS Credits 2
Examination character immanent

Lecture content:

The course provides an introduction to key account management. Its content includes the following: Fundamentals of key account management (e.g. common tools, processes and skills involved in professional key account management) Methods for systematic identification and analysis of key accounts (incl. systematic customer portfolio management, customer lifetime value, customer selection) Strategy for processing key accounts (incl. sales to key accounts, team selling) Relationship management strategies for key accounts Roles and tasks in the key account team

Superior module:

Customer Management

Module description:

Graduates have an in-depth understanding of the relevance of behavioral science concepts for marketing. They are aware of the fundamental decision-making and purchasing process of consumers as well as of key explanatory approaches derived from behavioral science (activation & involvement, motivation & benefits, feelings & emotions, attitude & purchase, social & cultural determinants). They are also familiar with the latest developments in the field of neuro-marketing. Holistic customer management is the paramount task not only for marketing and sales, but for the enterprise as a whole. It will be shown that customer satisfaction and customer loyalty are related. Customer satisfaction is the basis for customer loyalty and retention, which enhances the customer's value through increased purchases. The customer value, in turn, is key to a company's success. Graduates are aware of these causalities and are able to apply appropriate concepts and methods for analysis, control and optimization of customer satisfaction and retention and the methods for calculating customer value. The lion's share of sales is generated with a few customers known as key accounts. Accordingly, graduates are able to develop, evaluate and implement key account concepts and methods in a targeted manner.

Financial Adjustment

Balance Sheet Risk Management

Semester 3
Academic year 2
Course code BWBM3MBRIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The main focus of the course is on methods, instruments and models of balance sheet analyses with a view to risk aspects as well as on providing an in-depth understanding of the interdependencies between risk management and risk prevention, paying particular attention to balance sheet risks. Topics include: The Sarbanes Oxley Act Internal control system Basel III from the perspective of borrowers Identification of balance sheet risk and precautionary measures Creative accounting and fraud

Superior module:

Financial Adjustment

Module description:

Graduates have a comprehensive overview of the relevant legislation, regulations and requirements relating to risk management and are familiar with the current practice of regulation as well as the consequences arising from this for purposes of organizing operational risk management. Students know methods, instruments and models of balance sheet analysis, taking account of risk aspects. They can apply these instruments in an increasingly changing and uncertain operating environment to identify balance sheet risks and optimization potential and are able to derive risk management strategies and preventive measures on that basis. Graduates are familiar with the theoretical foundations of mergers & acquisitions as well as aspects of the M&A process. They can deploy this knowledge in an increasingly changing and uncertain operating environment and assess possible risks and changes associated with M&A transactions.

Mergers & Acquisitions

Semester 3
Academic year 2
Course code BWBM3MACIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The course provides an insight into the special characteristics to bear in mind when preparing and executing mergers & acquisitions. The focus is on the following aspects: Theoretical foundations of mergers & acquisitions, Regulation of M&A processes and legal aspects, Participating market players, Sequence of M&A processes: Industry and company analysis, enterprise valuation, due diligence, business auditing, execution process, post-merger integration, management accounting, financing of M&A activities, buyouts.

Superior module:

Financial Adjustment

Module description:

Graduates have a comprehensive overview of the relevant legislation, regulations and requirements relating to risk management and are familiar with the current practice of regulation as well as the consequences arising from this for purposes of organizing operational risk management. Students know methods, instruments and models of balance sheet analysis, taking account of risk aspects. They can apply these instruments in an increasingly changing and uncertain operating environment to identify balance sheet risks and optimization potential and are able to derive risk management strategies and preventive measures on that basis. Graduates are familiar with the theoretical foundations of mergers & acquisitions as well as aspects of the M&A process. They can deploy this knowledge in an increasingly changing and uncertain operating environment and assess possible risks and changes associated with M&A transactions.

Regulation, (Risk) Governance & Compliance

Semester 3
Academic year 2
Course code BWBM3RGCVO
Type VO
Kind Elective
Language of instruction German
SWS 1
ECTS Credits 2
Examination character final

Lecture content:

The course explores the interaction between corporate management, internal and external controls as well as opportunities for improvement. The focus is on the following: Corporate governance and risk governance, Regulation theory fundamentals, Publicity (risk publicity, corporate governance reporting, sustainable reporting), Compliance (tasks and roles, national and international compliance requirements, compliance measures to mitigate risk, effectiveness and efficiency enhancement)

Superior module:

Financial Adjustment

Module description:

Graduates have a comprehensive overview of the relevant legislation, regulations and requirements relating to risk management and are familiar with the current practice of regulation as well as the consequences arising from this for purposes of organizing operational risk management. Students know methods, instruments and models of balance sheet analysis, taking account of risk aspects. They can apply these instruments in an increasingly changing and uncertain operating environment to identify balance sheet risks and optimization potential and are able to derive risk management strategies and preventive measures on that basis. Graduates are familiar with the theoretical foundations of mergers & acquisitions as well as aspects of the M&A process. They can deploy this knowledge in an increasingly changing and uncertain operating environment and assess possible risks and changes associated with M&A transactions.

Financial Risk Management

Credit Risk Management

Semester 3
Academic year 2
Course code BWBM3KRMIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The course focuses on credit risk, based on the banking risks dealt with in the course "Banks and banking operational challenges". It explores methods and instruments for identification, quantification and dealing with credit risks. Credit operations, Types of credit risk, Risk mitigation standards with reference to credit operations (Basel III, Minimum Requirements of Credit Operations), Methods and practices of measurement and assessment of credit risk, Rating and early warning systems, Active control of credit risk, Instruments of credit risk transfer.

Superior module:

Financial Risk Management

Module description:

Graduates have a comprehensive overview and understanding of the financial risks to which an enterprise is exposed. They know the key methods for evaluating financial risks (currency risks, interest rate risks, etc.) and are able to appropriately derive, analyze and implement risk management strategies in all situations. At the same time, they are familiar with financial instruments (derivatives) for risk hedging purposes, are able to assess these and deploy them for risk control purposes. As risk management strategies may also give rise to changes, students are also able to analyze the management of financial risks also with regard to resulting change processes and to initiate adequate change processes on that basis. To achieve this, they assume an integrated perspective toward the enterprise as a whole as they are aware of the links and interdependencies with other operating segments and know that ultimately all risks have a negative impact on the financial situation of the company.

Financial Risks and Instruments

Semester 3
Academic year 2
Course code BWBM3MFRIL
Type IL
Kind Elective
Language of instruction German
SWS 3
ECTS Credits 5
Examination character immanent

Lecture content:

The focus of this course is on the identification, measurement and control of key financial risks. The course deals with the following: Fundamentals of managing financial risks: Types of financial risks Risk management process Methods for quantifying financial risks Interdependencies between individual risks and the overall risk position Derivation of risk management strategies (incl. change processes) and their implementation Financial transactions for hedging/mitigating risks (futures, swaps, options) Analysis, appropriate situation-based evaluation and deployment of hedging instruments

Superior module:

Financial Risk Management

Module description:

Graduates have a comprehensive overview and understanding of the financial risks to which an enterprise is exposed. They know the key methods for evaluating financial risks (currency risks, interest rate risks, etc.) and are able to appropriately derive, analyze and implement risk management strategies in all situations. At the same time, they are familiar with financial instruments (derivatives) for risk hedging purposes, are able to assess these and deploy them for risk control purposes. As risk management strategies may also give rise to changes, students are also able to analyze the management of financial risks also with regard to resulting change processes and to initiate adequate change processes on that basis. To achieve this, they assume an integrated perspective toward the enterprise as a whole as they are aware of the links and interdependencies with other operating segments and know that ultimately all risks have a negative impact on the financial situation of the company.

Organizational Development

Designing Change Processes II

Semester 3
Academic year 2
Course code BWBM3GVPIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 4
Examination character immanent

Lecture content:

The course explores social and personnel aspects in designing and organizing change processes. The course focuses on the following: Intervention techniques Part II: Social processes in change projects, Communication in change processes, The role of teams in change processes, My person and changes.

Superior module:

Organizational Development

Module description:

Graduates are able to actively structure and define the interface between the internal manager and external consultants. The can actively support their managers in change projects or manage them from within their internal role. They are able to manage changes as internal managers (taking a project manager role). They can collaborate in initial OD projects. They have a holistic understanding of organizations and corporations.

Group Dynamics in Change Processes

Semester 3
Academic year 2
Course code BWBM3ELLIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

The course focuses on: Learning to observe groups and team processes: Identifying sources of resistance, Own behavior in team and change situations, Identifying conflicts and pockets of resistance, Decision-making and influencing decision-making processes, The path to common target achievement.

Superior module:

Organizational Development

Module description:

Graduates are able to actively structure and define the interface between the internal manager and external consultants. The can actively support their managers in change projects or manage them from within their internal role. They are able to manage changes as internal managers (taking a project manager role). They can collaborate in initial OD projects. They have a holistic understanding of organizations and corporations.

Purchasing Competence

Legal Principles for Purchasing

Semester 3
Academic year 2
Course code BWBM3RGEIL
Type IL
Kind Elective
Language of instruction German
SWS 1
ECTS Credits 2
Examination character final

Lecture content:

Content of the course: essential legal aspects in procurement and SCM. These constitute the basis for any business activities. Aspects covered include: Terms and conditions of business; contract types: Warranty, guarantee, product liability, Patent rights, IP, Temporary employment legislation, Legal venue / arbitration courts.

Superior module:

Purchasing Competence

Module description:

Graduates have in-depth knowledge of key aspects of procurement. They have the expertise for operational procurement and are aware of the essential legal parameters. They are familiar with the key control factors in procurement and are able to set up a suitable reporting system. They are aware of how such processes are integrated into IT systems and what opportunities and risks arise through data management.

Purchasing & IT

Semester 3
Academic year 2
Course code BWBM3EITIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

IT systems constitute the basis for implementation of procurement and SCM processes. In this course students learn how to deal with data and find out how procurement and SCM processes are implemented in terms of operating software. Data management (data warehouse, big data), Desktop Purchasing, SCM Tools / Simulation of eSCM in ERP systems, Application and implementation of eSCM processes in IT systems, Exercises using examples, Representation of eSCM processes in SAP.

Superior module:

Purchasing Competence

Module description:

Graduates have in-depth knowledge of key aspects of procurement. They have the expertise for operational procurement and are aware of the essential legal parameters. They are familiar with the key control factors in procurement and are able to set up a suitable reporting system. They are aware of how such processes are integrated into IT systems and what opportunities and risks arise through data management.

Purchasing Controlling

Semester 3
Academic year 2
Course code BWBM3ECOIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The course focuses on procedures and methods for KPI-based control of procurement and SCM activities. A focal point in this context is on metrics and key figures that provide transparency and facilitate control across companies. Course contents: Key figures and metrics in procurement and supply chain management Procurement reporting Cost structures and calculations in procurement Inventory management (order-to-fulfill) Financing models in procurement Additional topical issues in procurement and SCM

Superior module:

Purchasing Competence

Module description:

Graduates have in-depth knowledge of key aspects of procurement. They have the expertise for operational procurement and are aware of the essential legal parameters. They are familiar with the key control factors in procurement and are able to set up a suitable reporting system. They are aware of how such processes are integrated into IT systems and what opportunities and risks arise through data management.

Sectoral Management

Managing Non-Profit Organizations

Semester 3
Academic year 2
Course code BWBM3MNOIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The course provides business administration know-how for management and organization of NPOs, on various organizational forms and on the current challenges facing NPOs. Specifically, the course focuses on the following: Three-sector theory (Private / Public / Non-Profit) Objectives, characteristics and structures of non-profit organizations (NPOs/NGOs) Scientific approaches to the description of NPOs Types, organizational forms and models of NPOs Management instruments / systems in NPOs (e.g. performance management, human resources, management accounting, marketing, public affairs, financing / fund-raising, organizing the involvement of volunteers) Leadership as well as expertise, performance and strategic management in NPOs Objectives, modes of operation and positioning of regional, national and international NPOs/NGOs Potentials for further professionalization of NPOs Tendencies of cooperation between companies in the private sector and NPOs

Superior module:

Sectoral Management

Module description:

Graduates have a sound understanding of the growing importance of services, including those rendered by non-profit organizations, as well as problem awareness when it comes to marketing services, such as the integration of customers into the service provision process. Based on their knowledge of these aspects, graduates can make strategic marketing decisions such as internationalization of services and can appropriately design, implement and monitor the operational instruments of the marketing mix specifically in line with the problems faced. Graduates are able to assess the management challenges at the interface between non-profit organizations and profit-oriented enterprises, to analyze current problems at that particular interface and to generate problem-solving approaches.

Services Marketing & Management

Semester 3
Academic year 2
Course code BWBM3DLMIL
Type IL
Kind Elective
Language of instruction German
SWS 3
ECTS Credits 4
Examination character immanent

Lecture content:

The focus of this course is on: Foundations and concepts of services marketing and management, Analysis of services marketing and management, Operational control of services marketing and management, Implementation and control of services marketing and management.

Superior module:

Sectoral Management

Module description:

Graduates have a sound understanding of the growing importance of services, including those rendered by non-profit organizations, as well as problem awareness when it comes to marketing services, such as the integration of customers into the service provision process. Based on their knowledge of these aspects, graduates can make strategic marketing decisions such as internationalization of services and can appropriately design, implement and monitor the operational instruments of the marketing mix specifically in line with the problems faced. Graduates are able to assess the management challenges at the interface between non-profit organizations and profit-oriented enterprises, to analyze current problems at that particular interface and to generate problem-solving approaches.

Supply Chain Risk Management

Supply Chain Risk Management

Semester 3
Academic year 2
Course code BWBM3SCRIL
Type IL
Kind Elective
Language of instruction German
SWS 3
ECTS Credits 4
Examination character final

Lecture content:

Students get to know the essential concepts and methods for dealing with various risks in the field of supply chain management. Supplier management Classification of procurement risks , Risk management (analysis, evaluation, revention) Early indicators, Financial risks (insolvency proceedings, payment default, etc.) Supply risks (transport, quality, bottlenecks, etc.), Crisis management

Superior module:

Supply Chain Risk Management

Module description:

Graduates have an overview of the various risks in procurement and supply chain management. They know methods and procedures for identifying, analyzing and evaluating risks. Moreover, they are familiar with measures to be taken for optimal management of risks, including commercial, financial and logistics-related risks. In addition, by means of practical examples they acquire knowledge of how enterprises deal with these risks in the fields of procurement and supply chain management in day-to-day business.

Supply Chain Risk Management - Case Studies

Semester 3
Academic year 2
Course code BWBM3SCRUE
Type UB
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 4
Examination character immanent

Lecture content:

Students are given the opportunity to critically query the theoretical approaches and models on the basis of exemplary applications in corporate settings. This is done using case studies from companies, Excursions to companies, Talks/discussions with procurement managers/ SCM executives, etc. Impromptu lectures by experts

Superior module:

Supply Chain Risk Management

Module description:

Graduates have an overview of the various risks in procurement and supply chain management. They know methods and procedures for identifying, analyzing and evaluating risks. Moreover, they are familiar with measures to be taken for optimal management of risks, including commercial, financial and logistics-related risks. In addition, by means of practical examples they acquire knowledge of how enterprises deal with these risks in the fields of procurement and supply chain management in day-to-day business.

Course titleSWSECTSTYPE

Final Oral Exam

Semester 4
Academic year 2
Course code BWBM4MAPMP
Type DP
Kind Compulsory
Language of instruction English
SWS 0
ECTS Credits 0
Examination character final

Lecture content:

..

Superior module:

Final Oral Exam

Module description:

...

Master Thesis

Semester 4
Academic year 2
Course code BWBM4MTHIT
Type IT
Kind Diploma/master thesis
Language of instruction German
SWS 1
ECTS Credits 23
Examination character final

Lecture content:

In their master's theses the graduates deliver proof of their ability to process relevant specialist and scientific topics at an academic level in a methodologically appropriate and independent manner. This means that the graduates are able, within the period allocated, to deal critically and independently with relevant specialist issues, to document them accordingly and to present appropriate arguments at an academic level. They are able to work on issues with a view to practical applications, relying on solid scientific basic knowledge, developing their own literature analyses and applying relevant scientific methods and principles in a timely and successful manner.

Superior module:

Master Thesis

Module description:

In their master's theses the graduates deliver proof of their ability to process relevant specialist and scientific topics at an academic level in a methodologically appropriate and independent manner. This means that the graduates are able, within the period allocated, to deal critically and independently with relevant specialist issues, to document them accordingly and to present appropriate arguments at an academic level. They are able to work on issues with a view to practical applications, relying on solid scientific basic knowledge, developing their own literature analyses and applying relevant scientific methods and principles in a timely and successful manner.

Social Skills II

Semester 4
Academic year 2
Course code BWBM4SSKIL
Type IL
Kind Compulsory
Language of instruction German
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

Further development of personal and social and reflective skills, in coaching and small group settings, Part II, by dealing with: Real challenges of students, Conflict situations, near-practice simulations, Networking of learning content, Situations in which they must deliver a convincing performance

Superior module:

Social Skills

Module description:

Graduates have further developed their personal and social skills, based on their strengths, interests and talents, and their reflective skills to such an extent that through differentiated reflection and evaluation of social communication processes they can flexibly shape their behavior adequately in each situation and in accordance with their own ideas. Thanks to their personal and social skills, they can deliver a compelling performance. After completing this module the students will be able to make professional presentations, write summaries of academic articles in English and converse fluently on a broad range of topics regarding risk and change.

Special Aspects of Financial Risk Management

Advanced Corporate Finance

Semester 4
Academic year 2
Course code BWBM4ACFIL
Type IL
Kind Elective
Language of instruction German
SWS 1.5
ECTS Credits 2.5
Examination character immanent

Lecture content:

The course focuses on special problem areas of corporate financing and finance management under the aspects of governance, risk, compliance and change. Topics of preceding courses such as "Crisis and Restructuring Management", "Management of financial risks" and "Mergers & Acquisitions" are dealt with in depth. The objective is to view problem areas not only from the perspective of corporate finance but also to include macroeconomic interdependencies, institutional trends and relations with financial intermediaries and other stakeholders in the interests of integrated and networked thinking.

Superior module:

Special Aspects of Financial Risk Management

Module description:

Based on a comprehensive understanding, gained in the third semester, of financial risks to which a company is exposed and of the possibilities to control such risks with the aid of financial instruments (derivatives), graduates are familiar with the accounting treatment of such financial transactions, referred to as hedge accounting. Graduates know the individual forms of corporate financing and the risks associated with changes in the financial markets and regulation. They are able to evaluate the use of such forms of financing in an increasingly changing and uncertain business environment and assess possible effects under the aspects of change and risk.

Hedge Accounting

Semester 4
Academic year 2
Course code BWBM4HACIL
Type IL
Kind Elective
Language of instruction German
SWS 1.5
ECTS Credits 2.5
Examination character final

Lecture content:

The course deals with accounting of financial instruments and provides an insight into hedge accounting. Accounting treatment of financial instruments according to UGB (Austrian Commercial Code) and IAS/IFRS hedge accounting: Possibilities, equirements and types of hedges

Superior module:

Special Aspects of Financial Risk Management

Module description:

Based on a comprehensive understanding, gained in the third semester, of financial risks to which a company is exposed and of the possibilities to control such risks with the aid of financial instruments (derivatives), graduates are familiar with the accounting treatment of such financial transactions, referred to as hedge accounting. Graduates know the individual forms of corporate financing and the risks associated with changes in the financial markets and regulation. They are able to evaluate the use of such forms of financing in an increasingly changing and uncertain business environment and assess possible effects under the aspects of change and risk.

Special Aspects of Organizational Development

Location Decisions & Agents

Semester 4
Academic year 2
Course code BWBM4SEAIL
Type IL
Kind Elective
Language of instruction German
SWS 1.5
ECTS Credits 2.5
Examination character immanent

Lecture content:

The course discusses the insights of sociological management studies and socio-economic integration of market participants with a view to corporate change processes driven by location-based decisions. Using a theory of embedding economic decision-making rationales into social contexts, the course analyzes the specificities of corporate change processes that have been triggered by location-based decisions and differ substantially from simple homo economicus models. This approach helps to highlight values, attitudes, and community-driven choices as success factors of a company. Consequently, the focus of the course is on “responsibility”, “community spirit”, and ethics in terms of securing jobs in a region, all as part of consolidating an enterprise's corporate identity, hence corporate citizenship seen as reducing the transaction cost of strategy implementation measures and the potentially innovation-impeding inflexibility of values. The social and political dimension of the decision-making process is thus emphasized particularly in connection with strategic and operational location decisions. The social and political dynamics substantially associated with company-related location factors is thus explained in detail during the course.

Superior module:

Special Aspects of Organizational Development

Module description:

Graduates are familiar with the mutual interaction between strategy and change management and, on that basis, they can apply methods and models of change management. In the process, they learn to contemplate this mutual interaction (cybernetically, on the basis of second order observations, recursive games or with a view to structural theory insights) and to act accordingly, bearing in mind that contemplation and action are obviously affecting the mutually interactive effect. They are also able to analyze and define the social space in which entrepreneurial change processes take place. In particular, in connection with corporate development, location-based factors are analyzed with regard to social and political dynamics so that the graduates also learn to anticipate the risks and turbulences of the markets and the change processes triggered in this context. Graduates can therefore deploy different approaches of organizational development and business development in a manner that is targeted and adequate to each situation.

Strategic Change Management

Semester 4
Academic year 2
Course code BWBM4SCMIL
Type IL
Kind Elective
Language of instruction German
SWS 1.5
ECTS Credits 2.5
Examination character immanent

Lecture content:

The course focuses on: Mutual interaction between strategy and change management Basic strategies in change management, Approaches of change management, Models, concepts, methods and theories of change management

Superior module:

Special Aspects of Organizational Development

Module description:

Graduates are familiar with the mutual interaction between strategy and change management and, on that basis, they can apply methods and models of change management. In the process, they learn to contemplate this mutual interaction (cybernetically, on the basis of second order observations, recursive games or with a view to structural theory insights) and to act accordingly, bearing in mind that contemplation and action are obviously affecting the mutually interactive effect. They are also able to analyze and define the social space in which entrepreneurial change processes take place. In particular, in connection with corporate development, location-based factors are analyzed with regard to social and political dynamics so that the graduates also learn to anticipate the risks and turbulences of the markets and the change processes triggered in this context. Graduates can therefore deploy different approaches of organizational development and business development in a manner that is targeted and adequate to each situation.

Special Aspects of Purchasing & Supply Chain Management

Negotiating Purchases

Semester 4
Academic year 2
Course code BWBM4VFEIL
Type IL
Kind Elective
Language of instruction German
SWS 1
ECTS Credits 2
Examination character immanent

Lecture content:

Students learn the essential models and methods of conducting negotiations and are aware of the special challenges in communication with internal and especially external business associates. Course contents: Communicating with external business associates / suppliers Negotiating fundamentals Negotiation concepts and strategies Negotiation phases Negotiation techniques Communication strategy Conflict management Difficult negotiating situations

Superior module:

Special Aspects of Purchasing & Supply Chain Management

Module description:

Graduates are aware of negotiation strategies and techniques and know the methods and models of professional communication. They are able to react appropriately and effectively to critical business situations. Moreover, they know the essential differences between serial and project procurement and are able to handle and process non-recurring procurement activities professionally and efficiently.

Project Purchasing

Semester 4
Academic year 2
Course code BWBM4PEKIL
Type IL
Kind Elective
Language of instruction German
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

This course deals with the special aspects to take account of in purchasing and procurement of non-recurring business projects. The discussion will yield a number of typical differences to serial procurement. Special aspects that will be dealt with include: Procurement of one-off supplies, Definition, planning, RFQ, Supplier selection, Project monitoring, Individual customer projects, Procurement of plant and equipment.

Superior module:

Special Aspects of Purchasing & Supply Chain Management

Module description:

Graduates are aware of negotiation strategies and techniques and know the methods and models of professional communication. They are able to react appropriately and effectively to critical business situations. Moreover, they know the essential differences between serial and project procurement and are able to handle and process non-recurring procurement activities professionally and efficiently.

Special Aspects of Service- & Salesmanagement - 1

Selected Aspects of Distribution Management

Semester 4
Academic year 2
Course code BWBM4ADMIL
Type IL
Kind Elective
Language of instruction German
SWS 1.5
ECTS Credits 2.5
Examination character immanent

Lecture content:

The contents of the course change from semester to semester so that current topics in distribution management can be incorporated at short notice. The following are some examples of topics that may be dealt with during this course: (Multi)channel management, Cross-selling, Hard sell, International sales concepts and systems, KPI systems and sales cockpits, Value selling, Sales organization

Superior module:

Special Aspects of Service- & Salesmanagement - 1

Module description:

Graduates have dealt with and can implement additional content relating to services & sales management that previous modules had not yet explored. The customer's involvement in the production process – in particular with regard to the provision of services – leads to a lack of autonomy in planning the production factors. The consequence of this, among others, is that quality cannot be autonomously controlled solely by the provider. Accordingly, quality management is a focal point of this module. Quality management requires measurement of the service quality. Graduates are familiar with the processes for measuring service quality and can apply them appropriately in each situation; they can also interpret the results and draw conclusions from them.

Special Aspects of Service- & Salesmanagement - 2

Managing Services Quality

Semester 4
Academic year 2
Course code BWBM4QMDIL
Type IL
Kind Elective
Language of instruction German
SWS 1.5
ECTS Credits 2.5
Examination character immanent

Lecture content:

In this course, a holistic, scientifically based approach to quality management is presented that is consistently geared to the management process and includes the phases of analysis, planning, control and monitoring of quality management. Core elements of the course: Processes for measuring service quality, Instruments to control quality management and expectations management, Implementation of quality management according to the ISO 9000 ff. standards as well as the EFQM model Impact-oriented quality monitoring

Superior module:

Special Aspects of Service- & Salesmanagement - 2

Module description:

Graduates have dealt with and can implement additional content relating to services & sales management that previous modules had not yet explored. The customer's involvement in the production process – in particular with regard to the provision of services – leads to a lack of autonomy in planning the production factors. The consequence of this, among others, is that quality cannot be autonomously controlled solely by the provider. Accordingly, quality management is a focal point of this module. Quality management requires measurement of the service quality. Graduates are familiar with the processes for measuring service quality and can apply them appropriately in each situation; they can also interpret the results and draw conclusions from them.

Special Aspects of Service- & Salesmanagement - 3

Selected Aspects of Services Management

Semester 4
Academic year 2
Course code BWBM4AVMIL
Type IL
Kind Elective
Language of instruction German
SWS 1.5
ECTS Credits 2.5
Examination character immanent

Lecture content:

The contents of the course change from semester to semester so that current topics in services management can be incorporated at short notice. The following are some examples of topics that may be dealt with during this course: Complaints management Call center management, Service brands, Franchising, Networks and alliances, Physical facilities, Yield management

Superior module:

Special Aspects of Service- & Salesmanagement - 3

Module description:

Graduates have dealt with and can implement additional content relating to services & sales management that previous modules had not yet explored. The customer's involvement in the production process – in particular with regard to the provision of services – leads to a lack of autonomy in planning the production factors. The consequence of this, among others, is that quality cannot be autonomously controlled solely by the provider. Accordingly, quality management is a focal point of this module. Quality management requires measurement of the service quality. Graduates are familiar with the processes for measuring service quality and can apply them appropriately in each situation; they can also interpret the results and draw conclusions from them.

Legend
SemesterSemesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June)
SWSweekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course
ECTS CreditsWork load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student
INTL-CodeIndicates categories for incoming students
5: offered in English on a routine basis
4: offered in English if a specified number of incoming students attend (usually 3)
3: taught in German but support material in English, exams can also be taken in English, active support from a student buddy
2: taught in German, incoming students require sufficient German proficiency to follow class
1: not available for incomings
TypeBP = Bachelor final exam
DP/MP = Master final exam
IL = Lecture with integrated project work
IT = Individual training/phases
LB = Lab (session)
PS = Pro-seminar
PT = Project
RC = Course with integrated reflective practice
RE = Revision course
SE = Seminar
TU = Tutorial
UB = Practice session/Subject practical sessions
VO = Lecture