SME-Management & Entrepreneurship

Course titleSWSECTSTYPE

Accounting & Financial Reporting I

Semester 1
Academic year 1
Course code KMBB1BUBIL
Type IL
Kind Compulsory
INTL-Code 2
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The course first provides a basic understanding of accounting and financial reporting, i.e. the rationale behind accounting & financial reporting (legal requirements) and the relationship between accounting and financial reporting; it then explains the standard business transactions and how to record them. In detail, the course deals with the following: ¿ Definition, structure, and tasks of corporate financial accounting ¿ Purpose of keeping business records ¿ Bookkeeping requirements and systems ¿ Accounting treatment of key business transactions ¿ Rollover to annual financial statements and related work.

Superior module:

Corporate Accounting

Module description:

After completing this module, students understand in depth the basic principles of business accounting (financial accounting and corporate bookkeeping, as well as cost and results accounting). Students acquire a basic understanding of how the diverse aspects of accounting are interrelated and learn how to map corporate asset and financial transactions. In addition to generally accepted standards of accounting and financial reporting, students are familiarized with corporate and fiscal financial reporting regulations. Students know how to recognize and measure current and fixed assets, as well as equity and debt capital and can draw up profit and loss statements in compliance with financial reporting policies. They understand the most prevalent cost and results accounting systems as applied in organizational practice, know how to use cost and results accounting in order to support decision making as well as to choose the best indicated approach on a case by case basis.

Business Administration for SME

Semester 1
Academic year 1
Course code KMBB1BHFIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

The course examines the position of SMEs in the economics discussion and introduces business administration as it applies to small and medium-sized enterprises. With a focus on the needs of SMEs, the course examines theoretical considerations used in business decisions and fundamental business thinking, taking into account organizational theories from institutional economics and decision theories from behavioral sciences.

Superior module:

SME Management I

Module description:

The module SME Management introduces and discusses SME specific principles covered in the program in order to enable students to recognize the particularities of SME comprehensively and draw relevant conclusions for business practice. Firstly, by covering the structures, processes and activities of SME, alternatives, decisions and action spaces are determined to situate particularities to SME and to conceive dynamic orientation. The operative basis, as well as strategic orientation, are considered alike by referencing to theoretical knowledge and experienced business practice to enable students not only to assess risks and opportunities of SME on a case by case basis but to approach such tasks systematically. Students are familiar with the latest developments in the field of SME management and understand the relevance of SME for value creation, employment and education/professional training. They understand, on the one hand, why changes and risks increasingly coin the business processes and management requirements. On the other hand they know that these external challenges become even more accentuated due to internal structure factors, namely resource and competence restraints. Students understand why successful and sustainable management of SME requires professionalizing the organization and opening up to the exterior while at the same time considering the opportunities and limits of managerial action specific to SME. They learn that in order to be successful organizational processes must be professionalized and competences (e.g., in the fields of design, innovation, distribution and marketing) must be built.

Business English I

Semester 1
Academic year 1
Course code KMBB1ENGIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

Part 1: The basics of English grammar will be refreshed and reinforced: Grammar points to be covered will include tenses (Present Simple, Present Continuous, Past Simple, Past Continuous, Present Perfect, Present Perfect Continuous, Past Perfect, Future forms) Modal Verbs, Passive, Comparatives/Superlatives, Conditionals and Adverbs/Adjectives. Part 2: Business vocabulary will be built, writing skills enhanced and there will be a focus on speaking skills obtained through role-plays.

Superior module:

English

Module description:

Students are assumed to have a Matura level of English However, this may vary greatly depending on the school or the amount of time that has elapsed since the student graduated from school. Therefore the first two semesters are designed to help students attain roughly the same level. The most important grammar points will be covered. In addition, basic business English vocabulary will be dealt with. At the end of the second semester there will be a comprehensive examination which will assess whether the students have reached the desired minimum level (B2 level as defined by the CEFR) before progressing on to the third semester. After the third semester students will be able to participate in professional meetings and basic negotiations. They will be able to write professional letters, emails and reports in English. They will be able to understand listening texts on business topics and discuss them.

Business Mathematics

Semester 1
Academic year 1
Course code KMBB1MATIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 1
ECTS Credits 2
Examination character immanent

Lecture content:

The course provides the fundamentals of mathematical economics and an analytical understanding of problems. After an introduction into the fundamentals of mathematics the course focuses on their application in the field of economics: Key mathematical concepts, with a special emphasis on mathematical economics, Functions (types of functions, functions with one variable, graph of a function) - Equations and equation systems, Differential calculus (first and second derivative, curve sketching). Integral calculus, Examples of uses in economics: cost function, marginal cost, profit maximization, optimal lot size, macroeconomic model

Superior module:

Tools I

Module description:

After completing this module, students possess basic understanding of business mathematics and statistics. They understand the professional tasks and tools of managers and know how to apply them.

Communication & Rhetorics

Semester 1
Academic year 1
Course code KMBB1KORIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

Contents of the course: Human perception (Principles), models and techniques of rhetoric (voice, body language, gestures, facial expression), questioning techniques for effective interviews and negotiations (Principles), models and techniques of teamwork, Encouraging achievement, roles in teams, Conflict management in teams (Principles), models and techniques of conducting negotiations, Persuasion strategies.

Superior module:

Social Skills

Module description:

Within this module, students determine their individual communication and presentation styles. They learn to communicate authentically, as well as meeting the requirements of situation or system, and to make convincing and effective presentations featuring their individual presentation styles. Further, students learn to effectively chair working groups. They understand team processes to optimally implement team work. They are able to convince making clear and understandable statements, phrase conclusive arguments and apply negotiation techniques.

Company Law

Semester 1
Academic year 1
Course code KMBB1UNRIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

Private commercial law: Legal definition of "Unternehmer" (business enterprise/entrepreneur), legal entity types, commercial register, creating and using company names, decision-making, representation and liability, business transactions, claims of defects, out-of-court sale of pledge, unfair competition, misrepresentation, comparative advertising, abuse of a dominant market position, ban on cartels. Public commercial law: Classification of "Gewerbe" (trades), scope of trade concessions, conducting business activities as a trade, applying for a trade concession, certificates of formal qualification, personal qualification, responsibility under Austrian trade regulations, location, foreigners wishing to conduct business activities as a trade, public procurement procedures under the Austrian federal law on public procurement (BVergG) of 2006, national aids and subsidies, EC state aid control.

Superior module:

Law and Taxation for SME

Module description:

After completing this module students are familiar with the principles of Austrian private and public law. They understand the basics of company law and commercial law, in particular the most relevant organizational forms of corporate bodies (GmbH ¿ limited liability company, AG ¿ listed companies) and are familiar with the Austrian Company Laws (UGB, GmbHG, and AktG). Students can recognise decision-making, representation and liability issues within or of organizations. In the field of public business law, they understand trade regulations. They are sensitized to practical issues related to competition and cartel law and understand the principles of procurement and subsidy laws. Students have learned to assess and solve issues related to labor and social law adequately, or, if the issue is complex, to consult experts and provide these with insightful support. They understand the principles of taxation, nature and impacts of taxes, as well as the principles of the most relevant tax laws.

Cost and Performance Accounting

Semester 1
Academic year 1
Course code KMBB1KOLIL
Type IL
Kind Compulsory
INTL-Code 2
SWS 3
ECTS Credits 4
Examination character immanent

Lecture content:

The course first introduces the fundamentals of managerial accounting and then deals in more detail with its various components and the most widely used managerial accounting systems: Principles of management accounting, Components of management accounting, Cost-type accounting, Cost-center accounting, Cost-unit accounting, Operating income statement - Full costing versus variable costing and their application.

Superior module:

Corporate Accounting

Module description:

After completing this module, students understand in depth the basic principles of business accounting (financial accounting and corporate bookkeeping, as well as cost and results accounting). Students acquire a basic understanding of how the diverse aspects of accounting are interrelated and learn how to map corporate asset and financial transactions. In addition to generally accepted standards of accounting and financial reporting, students are familiarized with corporate and fiscal financial reporting regulations. Students know how to recognize and measure current and fixed assets, as well as equity and debt capital and can draw up profit and loss statements in compliance with financial reporting policies. They understand the most prevalent cost and results accounting systems as applied in organizational practice, know how to use cost and results accounting in order to support decision making as well as to choose the best indicated approach on a case by case basis.

Intrapreneurship

Semester 1
Academic year 1
Course code KMBB1INPIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 1
ECTS Credits 1
Examination character final

Lecture content:

The course deals with activities by individuals acting as entrepreneurs within existing organizations. The focus then is on individuals taking responsibility for implementing business ideas based on a management style that is characterized by willingness to innovate and willingness to take risks, coupled with appropriate remuneration and motivation techniques. Expanding the entrepreneurial perspective to include employees is important in view of the current discussion of the position of employees acting as co-entrepreneurs.

Superior module:

Entrepreneurial Behaviour

Module description:

The module Entrepreneurial Behavior focuses on explaining and discussing courses of action and behavioral theory within and outside corporate structures to help students acquire, on the basis of entrepreneurial experience, principles and guidelines of entrepreneurial practice. From the perspective of the entrepreneur, what is it that triggers, motivates and delimits specific entrepreneurial actions? This module intends to link the inner to the outer view of an organization as perceived by the entrepreneur. Vital part of this is the extensive discussion of ethical and sustainability aspects due to the focus on the entrepreneur¿s responsibility. Hence students build competencies to compare and assess different entrepreneurial experiences without having to make these themselves.

Labor and Social Law

Semester 1
Academic year 1
Course code KMBB1ASRIL
Type IL
Kind Compulsory
INTL-Code 2
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

The course deals with topics in the field of individual labor law, collective labor law, employee participation committees, and the role of stakeholder/interest groups in SMEs. Students are acquainted with the fundamentals of labor and social law, in particular with regard to relevant problems in hiring employees and drafting and terminating employment contracts.

Superior module:

Law and Taxation for SME

Module description:

After completing this module students are familiar with the principles of Austrian private and public law. They understand the basics of company law and commercial law, in particular the most relevant organizational forms of corporate bodies (GmbH ¿ limited liability company, AG ¿ listed companies) and are familiar with the Austrian Company Laws (UGB, GmbHG, and AktG). Students can recognise decision-making, representation and liability issues within or of organizations. In the field of public business law, they understand trade regulations. They are sensitized to practical issues related to competition and cartel law and understand the principles of procurement and subsidy laws. Students have learned to assess and solve issues related to labor and social law adequately, or, if the issue is complex, to consult experts and provide these with insightful support. They understand the principles of taxation, nature and impacts of taxes, as well as the principles of the most relevant tax laws.

Microeconomics

Semester 1
Academic year 1
Course code KMBB1MIKIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

The Microeconomics course gives students a basic understanding of the workings and problems of markets based on the essential questions of production: "what", "how", and "for whom". In addition to this comprehensive analysis, we will also discuss microeconomics as a decision theory, with critical consideration given to the current controversy of rational decision theory vs. behavioral economics, econs vs. humans. The course covers the following: Key terms and concepts, Mechanisms of the market economy, Household demand: Optimal consumption plans, Production and goods supply of companies: Optimal supply plans, Pricing on imperfect markets, theory of market types, Economic models of behavior (rational decision theories, behavioral economics, neuroeconomics)

Superior module:

Macroeconomics

Module description:

Macroeconomic analysis focuses ¿ drawing on microeconomic decision theory ¿ on the allocation of resources and the interdependencies of entrepreneurial action (cooperation, networks) and regional and/or global economic consequences. Students understand an array of analytical concepts and theories that enable SME to anticipate reactions to organizational actions. Accordingly students acquire the competency to interpret economic developments, in particular to help SME anticipate relevant regional economic changes, instead of seeing them suffer under such. They thus adopt concepts/tools to analyze the strategic interdependencies of economic agents.

SME Structures and Processes

Semester 1
Academic year 1
Course code KMBB1KSPIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

This course provides insight into organizational structures and processes in SMEs. Students will analyze functional structures as to their fitness for purpose and critically evaluate new possibilities for creating process-oriented organizational structures, using case studies. In addition, the course deals with the role of the entrepreneur as a key decision-maker playing a substantial role in shaping and defining the company's culture. The course also examines differences between traditional family-run businesses and companies that are run by teams of entrepreneurs and discusses the interplay between owners and management teams in SMEs. This is visualized by means of theoretical models to facilitate understanding of typical activities of small and medium-sized enterprise managers. The focus of the course is on structures and processes that are specific to SMEs and have a substantial influence on management action in SMEs: Potential conflicts between the macroeconomic importance of SMEs and their articulated interests ¿ Structures specific to SMEs (e.g. unity of ownership and liability, specifics of key functional areas, predominance of day-to-day business) ¿ Success factors (e.g. faster decision-making, flexibility, strong personal commitment, direct customer contact) ¿ Structural deficits (shortage of skills and resources) ¿ Familial values and behavior, especially centralization of tasks in the management team or the general manager ¿ Professionalization needs (innovation, sales, design, market entry, internationalization) ¿ Family business management (family business insights and leadership). Consequently, the course analyzes SMEs as players in a dynamic market environment, while taking into account the great importance of their changing institutional context.

Superior module:

SME Management I

Module description:

The module SME Management introduces and discusses SME specific principles covered in the program in order to enable students to recognize the particularities of SME comprehensively and draw relevant conclusions for business practice. Firstly, by covering the structures, processes and activities of SME, alternatives, decisions and action spaces are determined to situate particularities to SME and to conceive dynamic orientation. The operative basis, as well as strategic orientation, are considered alike by referencing to theoretical knowledge and experienced business practice to enable students not only to assess risks and opportunities of SME on a case by case basis but to approach such tasks systematically. Students are familiar with the latest developments in the field of SME management and understand the relevance of SME for value creation, employment and education/professional training. They understand, on the one hand, why changes and risks increasingly coin the business processes and management requirements. On the other hand they know that these external challenges become even more accentuated due to internal structure factors, namely resource and competence restraints. Students understand why successful and sustainable management of SME requires professionalizing the organization and opening up to the exterior while at the same time considering the opportunities and limits of managerial action specific to SME. They learn that in order to be successful organizational processes must be professionalized and competences (e.g., in the fields of design, innovation, distribution and marketing) must be built.

Sustainability & Ethics

Semester 1
Academic year 1
Course code KMBB1ETNIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 1
ECTS Credits 2
Examination character final

Lecture content:

Today, ethics and sustainability are no longer supplemental, marginal remarks imposed on a company's core business, rather they are seen as potentially beneficial to both the company and its stakeholders in that win-win situations are possible that result in welfare benefits for all ¿ motivated by self-interest. The course will focus on concepts related to purely emotive attitudes toward ethics: Economic ethics in particular provide an arsenal of analytical concepts that make principles of convergence (self-interest and public interest) from 18th and 19th century moral philosophy appear practicable, relevant, and operationally fruitful. In addition to the resulting efficiency gains for SMEs (more transparency, trust), we will also discuss the lead gained as a result of innovative solutions (e.g. energy efficiency) and their allocation to the respective functional areas within the company (environmental planning and control, environmentally oriented production planning, strategic and operational eco-marketing).

Superior module:

Entrepreneurial Behaviour

Module description:

The module Entrepreneurial Behavior focuses on explaining and discussing courses of action and behavioral theory within and outside corporate structures to help students acquire, on the basis of entrepreneurial experience, principles and guidelines of entrepreneurial practice. From the perspective of the entrepreneur, what is it that triggers, motivates and delimits specific entrepreneurial actions? This module intends to link the inner to the outer view of an organization as perceived by the entrepreneur. Vital part of this is the extensive discussion of ethical and sustainability aspects due to the focus on the entrepreneur¿s responsibility. Hence students build competencies to compare and assess different entrepreneurial experiences without having to make these themselves.

Taxation I

Semester 1
Academic year 1
Course code KMBB1STEIL
Type IL
Kind Compulsory
INTL-Code 2
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

Course contents: Taxation principles, Nature and effect of taxes, Presentation of tax legislation and of the most important tax acts (sales tax, income tax, corporate income tax), Impact of taxation on the business enterprise

Superior module:

Law and Taxation for SME

Module description:

After completing this module students are familiar with the principles of Austrian private and public law. They understand the basics of company law and commercial law, in particular the most relevant organizational forms of corporate bodies (GmbH ¿ limited liability company, AG ¿ listed companies) and are familiar with the Austrian Company Laws (UGB, GmbHG, and AktG). Students can recognise decision-making, representation and liability issues within or of organizations. In the field of public business law, they understand trade regulations. They are sensitized to practical issues related to competition and cartel law and understand the principles of procurement and subsidy laws. Students have learned to assess and solve issues related to labor and social law adequately, or, if the issue is complex, to consult experts and provide these with insightful support. They understand the principles of taxation, nature and impacts of taxes, as well as the principles of the most relevant tax laws.

Course titleSWSECTSTYPE

Accounting & Financial Reporting II

Semester 2
Academic year 1
Course code KMBB2BUBIL
Type IL
Kind Compulsory
INTL-Code 2
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

An advanced course to expand and deepen the knowledge gained in "Accounting and Financial Reporting I". Examines the main balance-sheet and income-statement items according to Austrian companies law and tax law as well as the relationship between a company's financial accounts and tax accounts: Introduction to the preparation of annual financial statements, Legal requirements and basic accounting elements, Financial accounts versus tax accounts, Accounting treatment of non-current assets and current assets, Accounting treatment of equity and debt, Accruals and deferrals, Income statement, Notes to financial statements and management repor, Accounting policies

Superior module:

Corporate Accounting

Module description:

After completing this module, students understand in depth the basic principles of business accounting (financial accounting and corporate bookkeeping, as well as cost and results accounting). Students acquire a basic understanding of how the diverse aspects of accounting are interrelated and learn how to map corporate asset and financial transactions. In addition to generally accepted standards of accounting and financial reporting, students are familiarized with corporate and fiscal financial reporting regulations. Students know how to recognize and measure current and fixed assets, as well as equity and debt capital and can draw up profit and loss statements in compliance with financial reporting policies. They understand the most prevalent cost and results accounting systems as applied in organizational practice, know how to use cost and results accounting in order to support decision making as well as to choose the best indicated approach on a case by case basis.

Business English II

Semester 2
Academic year 1
Course code KMBB2ENGIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

In order to further enhance students speaking and writing skills small essays, presentations and student projects on business topics will be assigned.

Superior module:

English

Module description:

Students are assumed to have a Matura level of English However, this may vary greatly depending on the school or the amount of time that has elapsed since the student graduated from school. Therefore the first two semesters are designed to help students attain roughly the same level. The most important grammar points will be covered. In addition, basic business English vocabulary will be dealt with. At the end of the second semester there will be a comprehensive examination which will assess whether the students have reached the desired minimum level (B2 level as defined by the CEFR) before progressing on to the third semester. After the third semester students will be able to participate in professional meetings and basic negotiations. They will be able to write professional letters, emails and reports in English. They will be able to understand listening texts on business topics and discuss them.

Presentation & Moderation

Semester 2
Academic year 1
Course code KMBB2PMOIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

Contents of the course: Define and analyze presentation goals and target groups, Target group orientation of presentations, Determine composition (structure, organization, common thread, dramatics) of presentations, Apply rhetorical means, Use of presentation media - Prepare and make a presentation, Fundamentals and techniques for successfully moderating working groups, Typical phases of a moderator assignment, Employ techniques and tools for moderators, Prepare for and perform a moderator assignment.

Superior module:

Social Skills

Module description:

Within this module, students determine their individual communication and presentation styles. They learn to communicate authentically, as well as meeting the requirements of situation or system, and to make convincing and effective presentations featuring their individual presentation styles. Further, students learn to effectively chair working groups. They understand team processes to optimally implement team work. They are able to convince making clear and understandable statements, phrase conclusive arguments and apply negotiation techniques.

Principles of Entrepreneurship

Semester 2
Academic year 1
Course code KMBB2ENPIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 1
ECTS Credits 2
Examination character final

Lecture content:

This course deals with the subject of entrepreneurship from the perspective of the entrepreneur, the company, and the overall economy. The course aims at providing students with a comprehensive overview of the management-relevant facets of founding a company. In addition to the importance of SMEs and entrepreneurship for the overall economy, the course provides insight into the Austrian start-up landscape, their characteristics and developments (one-person enterprises etc.). The course examines the different motives for founding a company (e.g. seeing a start-up or spin-off as an opportunity, founding a new company out of necessity, including management buy-outs) and the consequences of different constellations (e.g. founding team consisting of recent graduates, founding team consisting of employees, sole proprietorships etc.) for SME structures and processes. The question of prerequisites that founders should meet as an individual and as an entrepreneur and how to plan and manage the foundation of a company will be discussed both in theory and using real-world examples.

Superior module:

Basic Principles

Module description:

After completing this module, students have acquired basic knowledge in Marketing, Logistics, Entrepreneurship and Human Resource Management. They are familiar with the basic structure and functions of Marketing, the relevant terminology, key operative marketing tools (product, price, promotion, place) and different facets of strategic marketing (including market determination, market segmentation, the application of analysis tools). Students understand the relevance of Logistics for future development opportunities. By applying a macroeconomic lens, students learn to link the various components throughout the value chain (procurement, production and distribution).They are familiar with the basic structure and functions of Human Resource Management including relevant terminology, goals and tasks of Human Resource Management. Moreover students acquire an overview of key topics and tools (employer branding, recruitment, as well as motivational and leadership theories) of Human Resource Management. Students understand the most relevant aspects of entrepreneurship including the main challenges the entrepreneur faces related to start-up planning and management. Students develop an understanding of the relevance of start-ups and entrepreneurship for society.

Principles of Human Resource Management

Semester 2
Academic year 1
Course code KMBB2GHRIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The course deals with key aspects of human resource management. Contents: Goals, tasks, and challenges of human resource management, employer branding, recruitment, selection, motivation and leadership theories.

Superior module:

Basic Principles

Module description:

After completing this module, students have acquired basic knowledge in Marketing, Logistics, Entrepreneurship and Human Resource Management. They are familiar with the basic structure and functions of Marketing, the relevant terminology, key operative marketing tools (product, price, promotion, place) and different facets of strategic marketing (including market determination, market segmentation, the application of analysis tools). Students understand the relevance of Logistics for future development opportunities. By applying a macroeconomic lens, students learn to link the various components throughout the value chain (procurement, production and distribution).They are familiar with the basic structure and functions of Human Resource Management including relevant terminology, goals and tasks of Human Resource Management. Moreover students acquire an overview of key topics and tools (employer branding, recruitment, as well as motivational and leadership theories) of Human Resource Management. Students understand the most relevant aspects of entrepreneurship including the main challenges the entrepreneur faces related to start-up planning and management. Students develop an understanding of the relevance of start-ups and entrepreneurship for society.

Principles of Logistics

Semester 2
Academic year 1
Course code KMBB2GLOIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

Students will be given a comprehensive overview of the essential tasks, responsibilities, and disciplines of the logistics business. The course covers all core areas of logistics: Tasks and goals of logistics, relevance and implications for a business enterprise, warehouse and transportation logistics, supply logistics, production logistics, distribution logistics, waste disposal logistics, IT systems in logistics. Students are acquainted with the theoretical models, procedures, methods, and instruments in these areas and will be able to apply them to simple logistical task assignments.

Superior module:

Basic Principles

Module description:

After completing this module, students have acquired basic knowledge in Marketing, Logistics, Entrepreneurship and Human Resource Management. They are familiar with the basic structure and functions of Marketing, the relevant terminology, key operative marketing tools (product, price, promotion, place) and different facets of strategic marketing (including market determination, market segmentation, the application of analysis tools). Students understand the relevance of Logistics for future development opportunities. By applying a macroeconomic lens, students learn to link the various components throughout the value chain (procurement, production and distribution).They are familiar with the basic structure and functions of Human Resource Management including relevant terminology, goals and tasks of Human Resource Management. Moreover students acquire an overview of key topics and tools (employer branding, recruitment, as well as motivational and leadership theories) of Human Resource Management. Students understand the most relevant aspects of entrepreneurship including the main challenges the entrepreneur faces related to start-up planning and management. Students develop an understanding of the relevance of start-ups and entrepreneurship for society.

Principles of Marketing

Semester 2
Academic year 1
Course code KMBB2GMAIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

Key marketing concepts: definition, categories, and tasks of marketing, USP, strategic marketing: Identification of relevant markets, principle of market segmentation, analytical instruments of strategic marketing (e.g. SWOT, portfolio, positioning analyses) Principles of operational marketing: instruments (4 Ps) and their functions.

Superior module:

Basic Principles

Module description:

After completing this module, students have acquired basic knowledge in Marketing, Logistics, Entrepreneurship and Human Resource Management. They are familiar with the basic structure and functions of Marketing, the relevant terminology, key operative marketing tools (product, price, promotion, place) and different facets of strategic marketing (including market determination, market segmentation, the application of analysis tools). Students understand the relevance of Logistics for future development opportunities. By applying a macroeconomic lens, students learn to link the various components throughout the value chain (procurement, production and distribution).They are familiar with the basic structure and functions of Human Resource Management including relevant terminology, goals and tasks of Human Resource Management. Moreover students acquire an overview of key topics and tools (employer branding, recruitment, as well as motivational and leadership theories) of Human Resource Management. Students understand the most relevant aspects of entrepreneurship including the main challenges the entrepreneur faces related to start-up planning and management. Students develop an understanding of the relevance of start-ups and entrepreneurship for society.

Regional Economics

Semester 2
Academic year 1
Course code KMBB2REGIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The course presents and discusses the principles of location theory and regional economics, highlighting the peculiarities of SME-relevant spatial structures as compared to neoclassical micro-economic and/or macro-economic theories. In view of the current economic changes (globalization, glocalization) we will analyze the basic structures, processes, and related opportunities and risks. Consequently, the course will examine several relevant cases where differences are due to regional economics.

Superior module:

Macroeconomics

Module description:

Macroeconomic analysis focuses ¿ drawing on microeconomic decision theory ¿ on the allocation of resources and the interdependencies of entrepreneurial action (cooperation, networks) and regional and/or global economic consequences. Students understand an array of analytical concepts and theories that enable SME to anticipate reactions to organizational actions. Accordingly students acquire the competency to interpret economic developments, in particular to help SME anticipate relevant regional economic changes, instead of seeing them suffer under such. They thus adopt concepts/tools to analyze the strategic interdependencies of economic agents.

Research Methodologies

Semester 2
Academic year 1
Course code KMBB2WIAIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The course in Academic Research and Writing covers the following: Overview of epistemological theories, Setup and structure of written academic work, Finding and developing relevant topics, Elements of an academic paper (hypotheses, definition, theory, structural recommendations), Sources for gaining knowledge in systematic ways (methods, study of literature, introduction to qualitative and quantitative methods), Individual knowledge management and personal knowledge score.

Superior module:

Research Methodologies

Module description:

After completing this module, students are able to engage in academic research and writing, are familiar with academic learning and working techniques and know how to source, analyze, filter information and knowledge, condense, structure and rate academic literature on a given topic. They possess the competency to draw up seminar papers and bachelor theses according to academic standards.

Socio-economic Agent System

Semester 2
Academic year 1
Course code KMBB2SOAIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 2
Examination character final

Lecture content:

Using a theory of embedding economic decision-making rationales into social contexts, the course analyzes the specificities of values and their changes in SMEs, which differ substantially from simple homo economicus models. This approach helps to highlight values, attitudes, and community-driven choices as success factors of a company. Consequently, the focus of the course is on social responsibility, community spirit, and ethics in terms of securing jobs in a region, all as part of consolidating an enterprise's corporate identity, hence corporate citizenship seen as reducing the transaction cost of strategy implementation measures and the potentially innovation-impeding inflexibility of values. Embedding business decisions into socio-economic contexts thus enables us to profile the particular specificities of SMEs.

Superior module:

SME Management I

Module description:

The module SME Management introduces and discusses SME specific principles covered in the program in order to enable students to recognize the particularities of SME comprehensively and draw relevant conclusions for business practice. Firstly, by covering the structures, processes and activities of SME, alternatives, decisions and action spaces are determined to situate particularities to SME and to conceive dynamic orientation. The operative basis, as well as strategic orientation, are considered alike by referencing to theoretical knowledge and experienced business practice to enable students not only to assess risks and opportunities of SME on a case by case basis but to approach such tasks systematically. Students are familiar with the latest developments in the field of SME management and understand the relevance of SME for value creation, employment and education/professional training. They understand, on the one hand, why changes and risks increasingly coin the business processes and management requirements. On the other hand they know that these external challenges become even more accentuated due to internal structure factors, namely resource and competence restraints. Students understand why successful and sustainable management of SME requires professionalizing the organization and opening up to the exterior while at the same time considering the opportunities and limits of managerial action specific to SME. They learn that in order to be successful organizational processes must be professionalized and competences (e.g., in the fields of design, innovation, distribution and marketing) must be built.

Statistics

Semester 2
Academic year 1
Course code KMBB2STAIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

The course introduces the fundamentals of statistics and key areas where statistics are used with respect to objective, frequentist, and subjective probabilities. The course deals with the following: Descriptive data analysis (spread, boxplots), Normal distribution, Sample size - confidence intervals, Levels of measurement ¿ SPSS: Structure and levels of the program (sps, spo, sav), Data entry, Data labeling, univariate/descriptive data analysis, Bivariate correlation analysis, Comparisons of means/t-tests, Linear simple regression, Chi-square, SPSS: data handling (Split File, Select Cases, Recodes, etc.), Charts, Application of the fundamental multivariate processes listed above, Decisions under uncertainty, Bayesian information criterion.

Superior module:

Tools I

Module description:

After completing this module, students possess basic understanding of business mathematics and statistics. They understand the professional tasks and tools of managers and know how to apply them.

Work Placement

Semester 2
Academic year 1
Course code KMBB2BPRIT
Type IT
Kind Internship (N)
INTL-Code 2
SWS 0
ECTS Credits 2
Examination character immanent

Lecture content:

Students get involved in the professional process in practice by taking on a course-related activity in a business enterprise or an organization. The jobs assigned by the company will be related to the core curriculum of the degree program. Students will therefore work in fields that are relevant to the degree program, and the companies offering the internships can be small and medium-sized enterprises from all industries and types of companies. As part of their internships, students will be placed in one or several departments or functional areas and work on relevant, complex project assignments.

Superior module:

Work Placement

Module description:

Within this module, students learn about the corporate and social environments, as well as the structure and processes organization of small and medium-sized businesses. They learn how to independently work on and see through assigned tasks, to integrate in teams and business processes, and to cooperate with other departments or business entities.

Course titleSWSECTSTYPE

...

Semester 3
Academic year 2
Course code KMBB3PJMIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

...

Superior module:

SME Development Space I: Development

Module description:

The module "SME Development Space I" provides a scientifically sound and practice-oriented knowledge base for innovation management and product development. After completing the module, students can work on the processes and methods to develop new innovative products and services with different perspectives in teams. The module ¿Development Space I¿ includes an extensive, practice-oriented part in form of a company project that enables students to immediately transfer newly acquired theoretical knowledge into practice. Students can reconsider facts and relations, perceive anew, model anew and cooperate to provide a solution. They acquire techniques and methods for creative thinking and problem-solving processes. Students deepen their understanding of organizational and employee-related requirements of innovation processes. They learn about the opportunities and the limits of generating innovative solutions, as well as those of modeling integrative innovation processes. They understand the tools of strategic innovation management and major aspects of tactical/operative innovation management alike. By applying different creativity methods and techniques, they can initiate and implement creative processes within organizations. Drawing on this basis, students can develop and manage new product ideas while being well aware of resulting consequences.

...

Semester 3
Academic year 2
Course code KMBB3PROIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

...

Superior module:

SME Development Space I: Development

Module description:

The module "SME Development Space I" provides a scientifically sound and practice-oriented knowledge base for innovation management and product development. After completing the module, students can work on the processes and methods to develop new innovative products and services with different perspectives in teams. The module ¿Development Space I¿ includes an extensive, practice-oriented part in form of a company project that enables students to immediately transfer newly acquired theoretical knowledge into practice. Students can reconsider facts and relations, perceive anew, model anew and cooperate to provide a solution. They acquire techniques and methods for creative thinking and problem-solving processes. Students deepen their understanding of organizational and employee-related requirements of innovation processes. They learn about the opportunities and the limits of generating innovative solutions, as well as those of modeling integrative innovation processes. They understand the tools of strategic innovation management and major aspects of tactical/operative innovation management alike. By applying different creativity methods and techniques, they can initiate and implement creative processes within organizations. Drawing on this basis, students can develop and manage new product ideas while being well aware of resulting consequences.

Business English III

Semester 3
Academic year 2
Course code KMBB3ENGIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

Professional meetings: How to argue tactfully, expressing strong and tentative opinions, chairing a meeting, preventing interruptions, expressing support, making proposals and counter-proposals. By the end of this semester students will be able to participate in professional meetings and have a wide array of modes of expression at their command. Business correspondence, writing emails and letters, both formal and informal and reports.

Superior module:

English

Module description:

Students are assumed to have a Matura level of English However, this may vary greatly depending on the school or the amount of time that has elapsed since the student graduated from school. Therefore the first two semesters are designed to help students attain roughly the same level. The most important grammar points will be covered. In addition, basic business English vocabulary will be dealt with. At the end of the second semester there will be a comprehensive examination which will assess whether the students have reached the desired minimum level (B2 level as defined by the CEFR) before progressing on to the third semester. After the third semester students will be able to participate in professional meetings and basic negotiations. They will be able to write professional letters, emails and reports in English. They will be able to understand listening texts on business topics and discuss them.

Business Informatics

Semester 3
Academic year 2
Course code KMBB3WINUE
Type UB
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The tutorial class gives students the opportunity to apply the theoretical fundamentals to simple examples. It builds on the lecture. The class takes place in small groups, mostly at the PC lab, using case studies and relevant hardware and software; through a variety of assignments, students get to know conceptual applications up to and including data management, acquiring the fundamentals of business informatics in close to real-world settings.

Superior module:

Tools II

Module description:

Students learn how to apply information technology and systems effectively and efficiently and to identify and make available relevant information content according to user demand in compliance with organizational goals. They know how to use the tools of applied business informatics to support the organization or to stimulate business.

Business Informatics

Semester 3
Academic year 2
Course code KMBB3WINVO
Type VO
Kind Compulsory
INTL-Code 3
SWS 1
ECTS Credits 1
Examination character final

Lecture content:

Students will be given a comprehensive overview of the essential tasks, functions, and elements of business informatics. This encompasses both hardware and software and recent developments and trends. The course covers a wide range of business informatics topics: Fundamentals of business informatics, system architecture and operations, communication systems, data organization, system development, application systems. Students are given a broad overview of the models, approaches, and tools of business informatics and will be able to analyze and classify simple practical problems and assign them to the relevant categories within the field of business informatics.

Superior module:

Tools II

Module description:

Students learn how to apply information technology and systems effectively and efficiently and to identify and make available relevant information content according to user demand in compliance with organizational goals. They know how to use the tools of applied business informatics to support the organization or to stimulate business.

Company Project I

Semester 3
Academic year 2
Course code KMBB3UPRPT
Type PT
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

Working in groups, students will apply the theoretical processes and methods of product development to concrete assignments based on actual company practice. This can be done by developing a real SME company project or by doing a product development for a virtual company. Students learn to prepare a complete product development plan encompassing all stages of the development process, to select and use appropriate methods and approaches, and to apply a structured, methodically sound project management. The course teaches the entire process from the idea to the product by having students apply the theoretical principles within a practical SME context.

Superior module:

SME Development Space I: Development

Module description:

The module "SME Development Space I" provides a scientifically sound and practice-oriented knowledge base for innovation management and product development. After completing the module, students can work on the processes and methods to develop new innovative products and services with different perspectives in teams. The module ¿Development Space I¿ includes an extensive, practice-oriented part in form of a company project that enables students to immediately transfer newly acquired theoretical knowledge into practice. Students can reconsider facts and relations, perceive anew, model anew and cooperate to provide a solution. They acquire techniques and methods for creative thinking and problem-solving processes. Students deepen their understanding of organizational and employee-related requirements of innovation processes. They learn about the opportunities and the limits of generating innovative solutions, as well as those of modeling integrative innovation processes. They understand the tools of strategic innovation management and major aspects of tactical/operative innovation management alike. By applying different creativity methods and techniques, they can initiate and implement creative processes within organizations. Drawing on this basis, students can develop and manage new product ideas while being well aware of resulting consequences.

Financing & Capital Budgeting of SME and Entrepreneurial Ventures

Semester 3
Academic year 2
Course code KMBB3FIEIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 3
ECTS Credits 5
Examination character immanent

Lecture content:

The course introduces the fundamentals of corporate financial management and sets out the different elements of corporate finance. Two of these elements, capital budgeting and financing, are then dealt with in more detail: Corporate finance and financial management - overview, Capital budgeting o Interest and compound interest calculation key concepts, present value and final value of capital, equivalent interest rates, Static capital budgeting methods, Dynamic capital budgeting methods, Financing and types of financing (internal financing - external financing, self-financing - debt financing), Financial growth cycle, Special aspects of SME financing, Entrepreneurial finance, Optimizing the financing structure.

Superior module:

Financial Management for SME & Entrepreneurial Ventures

Module description:

Students possess detailed knowledge on the principles and tasks of corporate finance management. They are familiar with influential variables of capital budgeting decisions and know how to select and apply static and dynamic calculation methods, as well as how to make risks and uncertainties in investment appraisal apparent using indicated methods. They understand the different forms and nature of financing with their advantages and disadvantages and can assess their aptitude for financing scenarios considering influencing factors, in particular those relevant for financing start-up and growth scenarios. Students gain insights into the particularities and issues of financing SME and into Entrepreneurial Finance. Students learn to master the basic principles of managerial accounting and can apply managerial accounting to plan, manage and monitor corporate activities. Students are familiar with managerial accountants¿ tasks and with the most important managerial accounting tools, as well as with goals and tasks of operative and strategic management accounting. They understand the particularities of managerial accounting for SME and entrepreneurial ventures and can tailor managerial accounting processes for these types of organizations.

Innovation & IPR Management

Semester 3
Academic year 2
Course code KMBB3INOIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

Select aspects of innovation management in companies are also dealt with. The topics in detail are: Success factors, basic patterns, strategies, and case studies of innovation management in companies: Defining an innovation system in companies, Companies as complex adaptive systems, Variables influencing the innovativeness of companies, Importance of intellectual property rights for the economic success of SMEs and startups, Company structures and culture as drivers of innovation, Internal networks and knowledge management as a basis for innovation, Methods and tools to define and shape an innovation process (innovation strategies): Innovation planning, control and monitoring, Innovation marketing, Innovation funding, Innovation oriented analysis of competition, markets and technologies: Concept and acceptance tests, Commercialization of innovations, Role of external sources of information & technology transfer cooperations.

Superior module:

SME Development Space I: Development

Module description:

The module "SME Development Space I" provides a scientifically sound and practice-oriented knowledge base for innovation management and product development. After completing the module, students can work on the processes and methods to develop new innovative products and services with different perspectives in teams. The module ¿Development Space I¿ includes an extensive, practice-oriented part in form of a company project that enables students to immediately transfer newly acquired theoretical knowledge into practice. Students can reconsider facts and relations, perceive anew, model anew and cooperate to provide a solution. They acquire techniques and methods for creative thinking and problem-solving processes. Students deepen their understanding of organizational and employee-related requirements of innovation processes. They learn about the opportunities and the limits of generating innovative solutions, as well as those of modeling integrative innovation processes. They understand the tools of strategic innovation management and major aspects of tactical/operative innovation management alike. By applying different creativity methods and techniques, they can initiate and implement creative processes within organizations. Drawing on this basis, students can develop and manage new product ideas while being well aware of resulting consequences.

Managerial Accounting for SME and Entrepreneurial Ventures

Semester 3
Academic year 2
Course code KMBB3CONIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The course first presents the fundamentals of management accounting, then sets out the most important tools used in management accounting and the peculiarities of management accounting in SMEs and entrepreneurial ventures before looking more closely at select aspects, such as: Theoretical principles of management accounting (development, organization of management accounting), Management accounting as a leadership instrument for planning, steering, and monitoring business activities, Tasks and responsibilities of management accounting executives/controllers, Management accounting instruments, Objectives and responsibilities of operational and strategic management accounting, Key characteristics of management accounting in SMEs and entrepreneurial ventures, Operational planning and budgeting.

Superior module:

Financial Management for SME & Entrepreneurial Ventures

Module description:

Students possess detailed knowledge on the principles and tasks of corporate finance management. They are familiar with influential variables of capital budgeting decisions and know how to select and apply static and dynamic calculation methods, as well as how to make risks and uncertainties in investment appraisal apparent using indicated methods. They understand the different forms and nature of financing with their advantages and disadvantages and can assess their aptitude for financing scenarios considering influencing factors, in particular those relevant for financing start-up and growth scenarios. Students gain insights into the particularities and issues of financing SME and into Entrepreneurial Finance. Students learn to master the basic principles of managerial accounting and can apply managerial accounting to plan, manage and monitor corporate activities. Students are familiar with managerial accountants¿ tasks and with the most important managerial accounting tools, as well as with goals and tasks of operative and strategic management accounting. They understand the particularities of managerial accounting for SME and entrepreneurial ventures and can tailor managerial accounting processes for these types of organizations.

Market Research

Semester 3
Academic year 2
Course code KMBB3MAFIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

Creation of an information base through surveys, observations, and tests, e.g. market and competitive analyses, identification of customer needs, product tests; brief presentation of basic principles/methodology and application of concrete examples using SPSS, application of state-of-the-art analytical methods, e.g. eye-tracking

Superior module:

SME Development Space I: Development

Module description:

The module "SME Development Space I" provides a scientifically sound and practice-oriented knowledge base for innovation management and product development. After completing the module, students can work on the processes and methods to develop new innovative products and services with different perspectives in teams. The module ¿Development Space I¿ includes an extensive, practice-oriented part in form of a company project that enables students to immediately transfer newly acquired theoretical knowledge into practice. Students can reconsider facts and relations, perceive anew, model anew and cooperate to provide a solution. They acquire techniques and methods for creative thinking and problem-solving processes. Students deepen their understanding of organizational and employee-related requirements of innovation processes. They learn about the opportunities and the limits of generating innovative solutions, as well as those of modeling integrative innovation processes. They understand the tools of strategic innovation management and major aspects of tactical/operative innovation management alike. By applying different creativity methods and techniques, they can initiate and implement creative processes within organizations. Drawing on this basis, students can develop and manage new product ideas while being well aware of resulting consequences.

Work Placement

Semester 3
Academic year 2
Course code KMBB3BPRIT
Type IT
Kind Internship (N)
INTL-Code 2
SWS 0
ECTS Credits 4
Examination character immanent

Lecture content:

Students get involved in the professional process in practice by taking on a course-related activity in a business enterprise or organization. The jobs assigned by the company will be related to the core curriculum of the degree program. Students will therefore work in fields that are relevant to the degree program, and the companies offering the internships can be small and medium-sized enterprises from all industries and types of companies. As part of their internships, students will be placed in one or several departments or functional areas and work on relevant, complex project assignments.

Superior module:

Work Placement

Module description:

Within this module, students learn about the corporate and social environments, as well as the structure and processes organization of small and medium-sized businesses. They learn how to independently work on and see through assigned tasks, to integrate in teams and business processes, and to cooperate with other departments or business entities.

Course titleSWSECTSTYPE

...

Semester 4
Academic year 2
Course code KMBB4BAKSE
Type SE
Kind Compulsory
INTL-Code 2
SWS 1
ECTS Credits 2
Examination character immanent

Lecture content:

...

Superior module:

...

Module description:

...

Business Lifecycle

Semester 4
Academic year 2
Course code KMBB4ULZIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 1
ECTS Credits 1
Examination character final

Lecture content:

The course gives students an understanding of the development characteristics of SMEs, which result from the mostly long-term orientation of owner-run enterprises as well as a strong stakeholder orientation. A lifecycle view is used to visualize development processes and create a foundation for strategic decisions. In addition to examining the traditionally rather slow growth processes of SMEs, the course also deals with the characteristics of fast-growing SMEs, which are becoming more and more widespread especially among startups. The class will identify strategic, organizational, and human resource challenges related to the different stages of a company's lifecycle and develop possible solutions. The course focuses on: Challenges of SMEs over their business lifecycle, Development stages: seed, start-up, growth, consolidation, internationalization, exit forms, company crises and company reorganization to avert bankruptcy, Challenges of succession planning in SMEs, with special emphasis on family businesses (strategic repositioning incl. company analysis, succession concept, legal aspects, and human resource management for the transfer phase), long-term, sustainable planning and success in SMEs.

Superior module:

SME Management II

Module description:

After completing this module, students understand the basic concepts and models of strategic management: they can express a strategic fit between the resources of an SME and its socio-economic environments and anticipate other agents¿ moves. Students are familiar with the tools to assess the opportunities and risks of strategic decision-making in terms of generic, competitive advantages. In addition to these general strategic theories and tools, students learn to map the lifecycle of an SME, emphasizing relevant employee and decision-making structures.

Company Project II

Semester 4
Academic year 2
Course code KMBB4UPRPT
Type PT
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

Working in groups, students will apply the theoretical processes and methods used in the production of goods and services to concrete assignments based on actual entrepreneurial practice. This can be done by developing a real SME company project (continuing projects from Development Room I, if possible) or by drafting a production and/or service provision concept for a virtual company. In this course, students learn to prepare a complete concept encompassing all stages of the production process. The course teaches the entire process from order placement to delivery of the product or service by having students apply the theoretical principles within a practical SME context.

Superior module:

SME Development Space II: Goods & Services

Module description:

The module "SME Development Space II" provides a sound knowledge base for the topics: production and goods and services rendering. Students learn to view processes and methods from different angles and to work them out in teams. The module ¿Development Space II¿ includes an extensive, practice-oriented part in form of a company project that enables students to immediately transfer newly acquired theoretical knowledge into practice. Students acquire insights into key tools of HR management in the fields of employee development, intraorganizational conflicts, reward management, employee controlling and working-time management. They can apply HR tools adequately to any SME-specific situation.

Entrepreneurial Finance

Semester 4
Academic year 2
Course code KMBB4EPFIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

First, the course will deal in more detail with the aspects of entrepreneurial finance addressed in the "Financing and Capital Budgeting in SMEs and Entrepreneurial Ventures" course before examining more closely the various types, characteristics, and current developments in the field of Entrepreneurial Finance. Entrepreneurial Finance - fundamentals and peculiarities of raising equity for start-ups and growth companies from a theoretical perspective, Possible types of financing at the various stages of entrepreneurial ventures, Business angels and venture capital, Definitions, Capital budgeting process, "Value added", Factors influencing the financing options, Business model, Capital requirements, Role of clusters and incubators, Country-specific peculiarities in entrepreneurial finance.

Superior module:

Entrepreneurship I

Module description:

Students develop entrepreneurial thinking, acting and decision making drawing on case studies from business practice. They learn how to apply tools and methods to analyze, evaluate and independently develop business ideas and models. Students acquire insights into special aspects and issues of entrepreneurial finance and are familiar with the particularities, capital providers and the financing process related to starting up and growing a venture.

Human Resource Management at SME

Semester 4
Academic year 2
Course code KMBB4HRMIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 3
ECTS Credits 4
Examination character immanent

Lecture content:

The course focuses on certain practical areas of human resource management as they relate to SME-specific issues: Contents: Human Resource Development, Conflicts within companies, Compensation, HR controlling, Work schedules. Using concrete assignments based on relevant entrepreneurial practice, students will apply the main HR activities to SME - specific situations. This can be done either by dealing with actual problems in SMEs where students are working or through SME - relevant case studies.

Superior module:

SME Development Space II: Goods & Services

Module description:

The module "SME Development Space II" provides a sound knowledge base for the topics: production and goods and services rendering. Students learn to view processes and methods from different angles and to work them out in teams. The module ¿Development Space II¿ includes an extensive, practice-oriented part in form of a company project that enables students to immediately transfer newly acquired theoretical knowledge into practice. Students acquire insights into key tools of HR management in the fields of employee development, intraorganizational conflicts, reward management, employee controlling and working-time management. They can apply HR tools adequately to any SME-specific situation.

Identifying and Evaluating Opportunities

Semester 4
Academic year 2
Course code KMBB4IEOIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

This course is designed to prepare students for the coaching-oriented "Business Plan" course to follow in the next semester. Using case studies, students will take on the role as entrepreneurs and decision-makers and practice entrepreneurial thinking, action and decision-making. The focus of the course is centered around the planning and development stage of new startup ideas. The contents dealt with during the "Innovation Management" and "Product and Project Management" courses are applied within the ideation process. In addition, parameters and criteria for evaluating ideas are also presented. Students are walked through a systematic analysis and evaluation process of business ideas and business models. The class will discuss the procurement of resources required to implement business ideas.

Superior module:

Entrepreneurship I

Module description:

Students develop entrepreneurial thinking, acting and decision making drawing on case studies from business practice. They learn how to apply tools and methods to analyze, evaluate and independently develop business ideas and models. Students acquire insights into special aspects and issues of entrepreneurial finance and are familiar with the particularities, capital providers and the financing process related to starting up and growing a venture.

Operations Management at SME

Semester 4
Academic year 2
Course code KMBB4OPMIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

The contents of the course focus on the following aspects of operations management: tasks, goals, and methods for optimizing the production of goods and services in SMEs. Basic functions such as production planning and control, capacity planning, lean management are at the center of the course; students learn to think in terms of production processes, understand the interdependencies and their interactions within the company, and identify and leverage opportunities for improvement within the goods and services production process. Students work on the contents of the course using SME-specific case studies and gaining actual experience through simulations and exercises. Another key topic of the course is on Purchase and Procurement. That includes: Strategic supplier management for SMEs, selecting suppliers, evaluating suppliers, purchase processes, basic concepts of materials management, identification of needs, warehousing strategies and models, size of minimum inventory levels, ABC analyses, vendor-managed inventory, procurement market research, make-or-buy decisions, optimal order quantities, procurement logistics.

Superior module:

SME Development Space II: Goods & Services

Module description:

The module "SME Development Space II" provides a sound knowledge base for the topics: production and goods and services rendering. Students learn to view processes and methods from different angles and to work them out in teams. The module ¿Development Space II¿ includes an extensive, practice-oriented part in form of a company project that enables students to immediately transfer newly acquired theoretical knowledge into practice. Students acquire insights into key tools of HR management in the fields of employee development, intraorganizational conflicts, reward management, employee controlling and working-time management. They can apply HR tools adequately to any SME-specific situation.

Process & Quality Management

Semester 4
Academic year 2
Course code KMBB4PQMIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

The course focuses on the following topics: Basic concepts, fundamental theories, and key elements of process management, methods of assuring quality in the production of goods and services, methods and ways to describe processes, types of processes, methods and procedures in analyzing and optimizing processes, problem-solving processes, quality tools, quality management systems, audits and certifications, case studies of a process analysis and process optimization for SMEs.

Superior module:

SME Development Space II: Goods & Services

Module description:

The module "SME Development Space II" provides a sound knowledge base for the topics: production and goods and services rendering. Students learn to view processes and methods from different angles and to work them out in teams. The module ¿Development Space II¿ includes an extensive, practice-oriented part in form of a company project that enables students to immediately transfer newly acquired theoretical knowledge into practice. Students acquire insights into key tools of HR management in the fields of employee development, intraorganizational conflicts, reward management, employee controlling and working-time management. They can apply HR tools adequately to any SME-specific situation.

Standard Business Management Software

Semester 4
Academic year 2
Course code KMBB4BSSIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 2.5
Examination character immanent

Lecture content:

Students gain knowledge about the fundamental theories and applications of a standard business management software. Among others, they will: - Profile the requirements for a standard business management software and prepare catalogs of functional features - Draw up the technical specifications - Carry out Enterprise Resource Planning (ERP) selection processes - Perform cost effectiveness comparisons and evaluation processes - Customize the SAP R/3 module SD, MM, carry out documentation and version control. Students will also apply and customize select modules such as sales and procurement using case studies in an ERP (Enterprise Resource Planning) system.

Superior module:

Tools II

Module description:

Students learn how to apply information technology and systems effectively and efficiently and to identify and make available relevant information content according to user demand in compliance with organizational goals. They know how to use the tools of applied business informatics to support the organization or to stimulate business.

Strategic Mangement at SME

Semester 4
Academic year 2
Course code KMBB4SUFIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

This course focuses on strategy development and implementation processes in SMEs. Special attention is placed on the positioning of SMEs in the international competitive landscape. Advantages and disadvantages of a niche orientation and the need for service and product differentiation will be discussed. Using case studies, the class will analyze the value position of hidden champions and develop possible concepts for building unique and sustainable competitive advantages in SME structures. Students are familiarized with different strategic management tools for SMEs and learn to use them effectively and efficiently. This course identifies opportunities and potential risks as a basis for strategic and operational decisions in SMEs. This is accomplished through an (internal) analysis of the company to reveal the resources and capabilities of determining core competencies, as well as an (external) analysis of the environment, which allows for a structured identification of the situation within the industry, market, and competitive environment. The strengths and weaknesses as well as opportunities and risks defined by these analyses are consolidated in a SWOT analysis, which in turn becomes the starting point for defining the strategic and ultimately operational objectives.

Superior module:

SME Management II

Module description:

After completing this module, students understand the basic concepts and models of strategic management: they can express a strategic fit between the resources of an SME and its socio-economic environments and anticipate other agents¿ moves. Students are familiar with the tools to assess the opportunities and risks of strategic decision-making in terms of generic, competitive advantages. In addition to these general strategic theories and tools, students learn to map the lifecycle of an SME, emphasizing relevant employee and decision-making structures.

Work Placement

Semester 4
Academic year 2
Course code KMBB4BPRIT
Type IT
Kind Internship (N)
INTL-Code 2
SWS 0
ECTS Credits 3.5
Examination character immanent

Lecture content:

Students get involved in the professional process in practice by taking on a course-related activity in a business enterprise or organization. The jobs assigned by the company will be related to the core curriculum of the degree program. Students will therefore work in fields that are relevant to the degree program, and the companies offering the internships can be small and medium-sized enterprises from all industries and types of companies. As part of their internships, students will be placed in one or several departments or functional areas and work on relevant, complex project assignments.

Superior module:

Work Placement

Module description:

Within this module, students learn about the corporate and social environments, as well as the structure and processes organization of small and medium-sized businesses. They learn how to independently work on and see through assigned tasks, to integrate in teams and business processes, and to cooperate with other departments or business entities.

Course titleSWSECTSTYPE

...

Semester 5
Academic year 3
Course code KMBB5DMAIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

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Superior module:

SME Development Space III: Marketing & Distribution

Module description:

The module "SME Development Space III" provides a sound knowledge base on the topics of Marketing and Distribution for SME. Processes and methods for marketing professional products and services are viewed from different angles and worked out or discussed together with the students. The module ¿Development Space III¿ includes an extensive, practice-oriented part in form of a company project that enables students to immediately transfer newly acquired theoretical knowledge into practice. Students gain an overview of the major operative marketing instruments (product, price, promotion, place). They learn how organizations can build longstanding relationships with their customers and increase customer satisfaction. Particularly SME often have to be creative to implement publicity activities with tight budgets: Students learn to think outside the box and to come up with the unexpected to distinguish themselves from the competition, these being the principal considerations of Guerilla marketing that students are familiarized with and learn to implement. Moreover students learn how the internet has changed our traditional understanding of brands and how it can be used as a new marketing tool in market-oriented electronic business. Students learn about the relevance of distribution to marketing and understand the conceptional as well as the operative aspects of distribution management.

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Semester 5
Academic year 3
Course code KMBB5BAWSE
Type SE
Kind Bachelor thesis
INTL-Code 3
SWS 1
ECTS Credits 5
Examination character immanent

Lecture content:

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Superior module:

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Module description:

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Aids and Subsidies for SME

Semester 5
Academic year 3
Course code KMBB5MIFUE
Type UB
Kind Compulsory
INTL-Code 3
SWS 1
ECTS Credits 1
Examination character final

Lecture content:

This course provides students with an overview of regional, national, and international aids and subsidies. The Austrian Chamber of Commerce as well as political initiatives to promote certain business locations are presented as cornerstones of the Austrian development assistance infrastructure for start-ups. After that, students will be acquainted with the key instruments of development assistance for start-ups. Various options of capital investment, innovation, and human resource assistance are also presented. In addition, the course gives students insights into the preparation and evaluation of applications to be filed with national and international sponsoring agencies. Apart from explaining the evaluation process, the course will also address the key evaluation and decision criteria as well as frequent mistakes made in filing applications.

Superior module:

SME and their Environment

Module description:

The special situation of SME becomes apparent when considering their relations and interactions with their environments: socio-economic reasons often condition particular value orientations also due to the fact that entrepreneurial responsibility is implicitly demanded from this type of organization. This module analyzes the existing profit interests and liabilities (towards employees, communities and families). Students learn to reflect the socio-economic positioning of SME, which are not merely coined by economic considerations, by understanding that values and tradition, to a high extent, condition entrepreneurial activities. Moreover they understand when it is essential to open the organization to the exterior e.g., in form of cooperation, consulting and international activities, as well as agreeing interests with stakeholders specific to SME in order to emphasize the advantages of size, resource competition and innovation along the value chain. Thus students acquire a far-reaching understanding of the increasing relevance of interorganizational networking and cooperation for business success in a dynamic environment and learn to analyze and evaluate the opportunities and limits of interorganizational cooperation that possess increasing relevance for innovation and market entry activities. At the same time they acquire knowledge on how to manage organizational networks and cooperation with allowance-providing and R&D institutions.

Business Planning

Semester 5
Academic year 3
Course code KMBB5BUPIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2.5
ECTS Credits 3
Examination character immanent

Lecture content:

Designed as a hands-on integrative course ¿ Strategic/ organizational issues through BD&E; Marketing; HR; Managerial accounting & financing; possibly including legislation; including coaching units; including presentation at the end; Development of a business concept for own business idea

Superior module:

Entrepreneurship II

Module description:

Students learn how to independently draw up and evaluate business plans. They learn how to assess the consequences decisions have on organizational growth or on stakeholders including employees. They are aware of the relevance of sustainable growth and are in the position to successfully start up and sustainably manage a company.

Company Project III

Semester 5
Academic year 3
Course code KMBB5UPRPT
Type PT
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

Working in groups, students will apply the theoretical processes and methods used in marketing and in sales planning to concrete assignments based on relevant entrepreneurial practice. This can be done by developing either a "real" SME company project (continuing projects from Development Room I and II, if possible) or a marketing and sales concept for a "virtual" company. In this course, students learn to develop a complete concept encompassing all stages of the marketing and sales process. The course teaches the entire process from making the sale to after-sales activities within a practical SME context.

Superior module:

SME Development Space III: Marketing & Distribution

Module description:

The module "SME Development Space III" provides a sound knowledge base on the topics of Marketing and Distribution for SME. Processes and methods for marketing professional products and services are viewed from different angles and worked out or discussed together with the students. The module ¿Development Space III¿ includes an extensive, practice-oriented part in form of a company project that enables students to immediately transfer newly acquired theoretical knowledge into practice. Students gain an overview of the major operative marketing instruments (product, price, promotion, place). They learn how organizations can build longstanding relationships with their customers and increase customer satisfaction. Particularly SME often have to be creative to implement publicity activities with tight budgets: Students learn to think outside the box and to come up with the unexpected to distinguish themselves from the competition, these being the principal considerations of Guerilla marketing that students are familiarized with and learn to implement. Moreover students learn how the internet has changed our traditional understanding of brands and how it can be used as a new marketing tool in market-oriented electronic business. Students learn about the relevance of distribution to marketing and understand the conceptional as well as the operative aspects of distribution management.

Cooperation Forms

Semester 5
Academic year 3
Course code KMBB5KOPIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

This course examines the role of cooperations as an essential part of an SME's business strategy to solve potential disadvantages due to size or resources. The class will analyze different types of cooperations and networks and possible intercompany collaborations with upstream and downstream companies as well as with educational and research institutions. In addition, this course deals with the role of SMEs as part of the global value chain and examines the specific challenges resulting from cooperating and working with larger, multinational companies. It will be demonstrated that networks and cooperations are geared to achieving competitive advantages. The management of company networks will also be addressed. This includes aspects such as the selection of network/cooperation partners, the allocation of resources within the network, the regulation of network activities, and the evaluation of results.

Superior module:

SME and their Environment

Module description:

The special situation of SME becomes apparent when considering their relations and interactions with their environments: socio-economic reasons often condition particular value orientations also due to the fact that entrepreneurial responsibility is implicitly demanded from this type of organization. This module analyzes the existing profit interests and liabilities (towards employees, communities and families). Students learn to reflect the socio-economic positioning of SME, which are not merely coined by economic considerations, by understanding that values and tradition, to a high extent, condition entrepreneurial activities. Moreover they understand when it is essential to open the organization to the exterior e.g., in form of cooperation, consulting and international activities, as well as agreeing interests with stakeholders specific to SME in order to emphasize the advantages of size, resource competition and innovation along the value chain. Thus students acquire a far-reaching understanding of the increasing relevance of interorganizational networking and cooperation for business success in a dynamic environment and learn to analyze and evaluate the opportunities and limits of interorganizational cooperation that possess increasing relevance for innovation and market entry activities. At the same time they acquire knowledge on how to manage organizational networks and cooperation with allowance-providing and R&D institutions.

Distribution Management

Semester 5
Academic year 3
Course code KMBB5VEMIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

Goals and tasks of Sales, distribution channel depth and width, main types of sales, primary sales organization models (by function, area, customer, product), scope and tasks of strategic and operational sales planning, basic requirements of a sales information system, key monetary and non-monetary incentive systems in sales, core duties of sales planning & control.

Superior module:

SME Development Space III: Marketing & Distribution

Module description:

The module "SME Development Space III" provides a sound knowledge base on the topics of Marketing and Distribution for SME. Processes and methods for marketing professional products and services are viewed from different angles and worked out or discussed together with the students. The module ¿Development Space III¿ includes an extensive, practice-oriented part in form of a company project that enables students to immediately transfer newly acquired theoretical knowledge into practice. Students gain an overview of the major operative marketing instruments (product, price, promotion, place). They learn how organizations can build longstanding relationships with their customers and increase customer satisfaction. Particularly SME often have to be creative to implement publicity activities with tight budgets: Students learn to think outside the box and to come up with the unexpected to distinguish themselves from the competition, these being the principal considerations of Guerilla marketing that students are familiarized with and learn to implement. Moreover students learn how the internet has changed our traditional understanding of brands and how it can be used as a new marketing tool in market-oriented electronic business. Students learn about the relevance of distribution to marketing and understand the conceptional as well as the operative aspects of distribution management.

Growth Management

Semester 5
Academic year 3
Course code KMBB5WMTIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2.5
ECTS Credits 3
Examination character immanent

Lecture content:

This course examines the challenges resulting from growth (slow / fast; regional / international; etc.) for SMEs with respect to organizational, strategic, personnel and leadership aspects. Make sure your are not left behind theoretical and practical insights as to why companies fail to keep up and miss important developments. How can companies maintain their momentum in terms of flexibility, family structures etc. despite growing in size? Reconsider routines and learn something new/open up to something new. The role of new employees in this process, Changes in the company's management team?

Superior module:

Entrepreneurship II

Module description:

Students learn how to independently draw up and evaluate business plans. They learn how to assess the consequences decisions have on organizational growth or on stakeholders including employees. They are aware of the relevance of sustainable growth and are in the position to successfully start up and sustainably manage a company.

Relationship Marketing

Semester 5
Academic year 3
Course code KMBB5REMIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

Theoretical principles of relationship marketing: Life cycle of needs, information asymmetries (principal agent), theory of social penetration, select theories on consumer behavior - Customer satisfaction and customer retention: causes, consequences, analysis, and control.

Superior module:

SME Development Space III: Marketing & Distribution

Module description:

The module "SME Development Space III" provides a sound knowledge base on the topics of Marketing and Distribution for SME. Processes and methods for marketing professional products and services are viewed from different angles and worked out or discussed together with the students. The module ¿Development Space III¿ includes an extensive, practice-oriented part in form of a company project that enables students to immediately transfer newly acquired theoretical knowledge into practice. Students gain an overview of the major operative marketing instruments (product, price, promotion, place). They learn how organizations can build longstanding relationships with their customers and increase customer satisfaction. Particularly SME often have to be creative to implement publicity activities with tight budgets: Students learn to think outside the box and to come up with the unexpected to distinguish themselves from the competition, these being the principal considerations of Guerilla marketing that students are familiarized with and learn to implement. Moreover students learn how the internet has changed our traditional understanding of brands and how it can be used as a new marketing tool in market-oriented electronic business. Students learn about the relevance of distribution to marketing and understand the conceptional as well as the operative aspects of distribution management.

Work Placement

Semester 5
Academic year 3
Course code KMBB5BPRIT
Type IT
Kind Internship (N)
INTL-Code 2
SWS 0
ECTS Credits 5
Examination character immanent

Lecture content:

Students get involved in the professional process in practice by taking on a course-related activity in a business enterprise or organization. The jobs assigned by the company will be related to the core curriculum of the degree program. Students will therefore work in fields that are relevant to the degree program, and the companies offering the internships can be small and medium-sized enterprises from all industries and types of companies. As part of their internships, students will be placed in one or several departments or functional areas and work on relevant, complex project assignments.

Superior module:

Work Placement

Module description:

Within this module, students learn about the corporate and social environments, as well as the structure and processes organization of small and medium-sized businesses. They learn how to independently work on and see through assigned tasks, to integrate in teams and business processes, and to cooperate with other departments or business entities.

Course titleSWSECTSTYPE

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Semester 6
Academic year 3
Course code KMBB6BASSE
Type SE
Kind Compulsory
INTL-Code 3
SWS 1
ECTS Credits 10
Examination character immanent

Lecture content:

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Superior module:

...

Module description:

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Business Excellence

Semester 6
Academic year 3
Course code KMBB6BEXIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 1
ECTS Credits 2
Examination character immanent

Lecture content:

Students learn about methods and procedures for continuous advancement of integrative management systems in SMEs. The course examines the main criteria for business excellence, the fundamental principles of and a model for evaluation and self-evaluation of the effectiveness of a management system; these evaluation models are then applied in practice using case studies of SMEs or a self-evaluation of one's own company or organization.

Superior module:

Business Management for SME

Module description:

After completing this module, students can identify Change Management tasks und carry out small Change projects. They can contribute professional insights to more extensive projects in the field of Change Management. Students are familiar with the different forms of knowledge and can manage knowledge in terms of sustainable knowledge transfer in a goal-oriented way. Students understand the principles of crisis and turn-around management. They are familiar with legal provisions and framework conditions that apply to inventory in case of insolvency and with the methods to master crises or turn-around settings. In order to prevent insolvency, methods of proactive crisis management are particularly relevant that aim to - in compliance with risk management ¿recognize organizational crises early and to prevent them from happening. Students acquire the skills to identify different types of risks, companies are exposed to. They are familiar with risk management processes and understand the methods and techniques to manage risks. Students adopt leadership competencies by exploring classical, current and alternative methods, models and approaches of leadership, understand interrelations, and know how to use them in increasingly changing and unstable corporate environments according to the situation at hand. Students are able to apply the concept of Emotional Intelligence to themselves and know how to further develop their individual Emotional Intelligence. Students are familiar with the principles of Business Excellence. They can use and self-assess Business Excellence according to the EFQM model. They can make qualitative and quantitative statements on the maturity of an organization.

Change & Knowledge Management

Semester 6
Academic year 3
Course code KMBB6CWMIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

This course examines various types, approaches, and concepts of change management and knowledge management. Contents: Strategic change management and the importance of change management - Basic concepts, methods and different approaches to change management - Techniques and tools of change management - Methods for analyzing and introducing change management processes - Change management as a leadership task - Implementation of change projects - Stages of a change management process - Topical issues in change management - Types of organizational learning - Transformations of beneficial, informal organizational routines - Tacit knowledge in SMEs and knowledge transfer by universities or communal institutions - Need for transparent intracompany transfer of knowledge in succession management

Superior module:

Business Management for SME

Module description:

After completing this module, students can identify Change Management tasks und carry out small Change projects. They can contribute professional insights to more extensive projects in the field of Change Management. Students are familiar with the different forms of knowledge and can manage knowledge in terms of sustainable knowledge transfer in a goal-oriented way. Students understand the principles of crisis and turn-around management. They are familiar with legal provisions and framework conditions that apply to inventory in case of insolvency and with the methods to master crises or turn-around settings. In order to prevent insolvency, methods of proactive crisis management are particularly relevant that aim to - in compliance with risk management ¿recognize organizational crises early and to prevent them from happening. Students acquire the skills to identify different types of risks, companies are exposed to. They are familiar with risk management processes and understand the methods and techniques to manage risks. Students adopt leadership competencies by exploring classical, current and alternative methods, models and approaches of leadership, understand interrelations, and know how to use them in increasingly changing and unstable corporate environments according to the situation at hand. Students are able to apply the concept of Emotional Intelligence to themselves and know how to further develop their individual Emotional Intelligence. Students are familiar with the principles of Business Excellence. They can use and self-assess Business Excellence according to the EFQM model. They can make qualitative and quantitative statements on the maturity of an organization.

Developing Business Models

Semester 6
Academic year 3
Course code KMBB6EGMIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 2
Examination character final

Lecture content:

The focus of this course is on the evaluation and analysis of different business models, applying decision-making criteria similar to those used by venture capitalists. This will be based on actual case studies as well as on business ideas developed by Entrepreneurship students as part of the business plan. Students will also address potential ways to optimize existing business models. Another focus will be on sustainable business models. The course aims to make students aware of opportunities and risks that the subject of sustainability can offer to SMEs, and of the possibilities and necessity to refine existing business models with a view to sustainability and stakeholder demands.

Superior module:

Business Management for SME

Module description:

After completing this module, students can identify Change Management tasks und carry out small Change projects. They can contribute professional insights to more extensive projects in the field of Change Management. Students are familiar with the different forms of knowledge and can manage knowledge in terms of sustainable knowledge transfer in a goal-oriented way. Students understand the principles of crisis and turn-around management. They are familiar with legal provisions and framework conditions that apply to inventory in case of insolvency and with the methods to master crises or turn-around settings. In order to prevent insolvency, methods of proactive crisis management are particularly relevant that aim to - in compliance with risk management ¿recognize organizational crises early and to prevent them from happening. Students acquire the skills to identify different types of risks, companies are exposed to. They are familiar with risk management processes and understand the methods and techniques to manage risks. Students adopt leadership competencies by exploring classical, current and alternative methods, models and approaches of leadership, understand interrelations, and know how to use them in increasingly changing and unstable corporate environments according to the situation at hand. Students are able to apply the concept of Emotional Intelligence to themselves and know how to further develop their individual Emotional Intelligence. Students are familiar with the principles of Business Excellence. They can use and self-assess Business Excellence according to the EFQM model. They can make qualitative and quantitative statements on the maturity of an organization.

Graduation Exam

Semester 6
Academic year 3
Course code KMBB6BAPBP
Type BP
Kind Compulsory
INTL-Code 3
SWS 0
ECTS Credits 0
Examination character final

Lecture content:

Graduation Exam

Superior module:

Graduation Exam

Module description:

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Internationalization

Semester 6
Academic year 3
Course code KMBB6INTIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

Due to internationalization, a major opportunity has arisen for SMEs from small countries like Austria to allocate R&D cost onto a larger market and/or achieve growth. This course examines internationalization processes of SMEs and the special challenges that companies face as a result thereof. In addition to addressing various ways to develop international markets, the course will also discuss possible market entry barriers due to lack of knowledge about the market, little trust in local market participants, and supervisory problems, and possible solutions will be developed using case studies. The relevance of collaborating with local partners due to limited availability of resources and differing institutional parameters will be presented and the resulting consequences for long-term international growth will be analyzed. The course will address the following aspects: Objectives and types of activities on foreign markets / cross-border business relations with a view to industry-specific and country-specific procurement, sales, and financing parameters, Decision criteria in choosing optimal production locations, Internationalization of services, Financing and hedging of international business transactions, Opportunities and limitations of export promotion schemes.

Superior module:

SME and their Environment

Module description:

The special situation of SME becomes apparent when considering their relations and interactions with their environments: socio-economic reasons often condition particular value orientations also due to the fact that entrepreneurial responsibility is implicitly demanded from this type of organization. This module analyzes the existing profit interests and liabilities (towards employees, communities and families). Students learn to reflect the socio-economic positioning of SME, which are not merely coined by economic considerations, by understanding that values and tradition, to a high extent, condition entrepreneurial activities. Moreover they understand when it is essential to open the organization to the exterior e.g., in form of cooperation, consulting and international activities, as well as agreeing interests with stakeholders specific to SME in order to emphasize the advantages of size, resource competition and innovation along the value chain. Thus students acquire a far-reaching understanding of the increasing relevance of interorganizational networking and cooperation for business success in a dynamic environment and learn to analyze and evaluate the opportunities and limits of interorganizational cooperation that possess increasing relevance for innovation and market entry activities. At the same time they acquire knowledge on how to manage organizational networks and cooperation with allowance-providing and R&D institutions.

Leadership at SME

Semester 6
Academic year 3
Course code KMBB6LSKIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 2.5
Examination character immanent

Lecture content:

The course discusses different approaches, models, and methods of leadership and how they work in addition to examining intrapersonal aspects such as motivation and emotion. The course focuses on the following: Motivation in business organizations, Emotional leadership, Classic leadership models, More recent and alternative approaches to leadership, The importance of the leadership system, How to enhance one's own leadership skills

Superior module:

Business Management for SME

Module description:

After completing this module, students can identify Change Management tasks und carry out small Change projects. They can contribute professional insights to more extensive projects in the field of Change Management. Students are familiar with the different forms of knowledge and can manage knowledge in terms of sustainable knowledge transfer in a goal-oriented way. Students understand the principles of crisis and turn-around management. They are familiar with legal provisions and framework conditions that apply to inventory in case of insolvency and with the methods to master crises or turn-around settings. In order to prevent insolvency, methods of proactive crisis management are particularly relevant that aim to - in compliance with risk management ¿recognize organizational crises early and to prevent them from happening. Students acquire the skills to identify different types of risks, companies are exposed to. They are familiar with risk management processes and understand the methods and techniques to manage risks. Students adopt leadership competencies by exploring classical, current and alternative methods, models and approaches of leadership, understand interrelations, and know how to use them in increasingly changing and unstable corporate environments according to the situation at hand. Students are able to apply the concept of Emotional Intelligence to themselves and know how to further develop their individual Emotional Intelligence. Students are familiar with the principles of Business Excellence. They can use and self-assess Business Excellence according to the EFQM model. They can make qualitative and quantitative statements on the maturity of an organization.

Risk and Crisis Management

Semester 6
Academic year 3
Course code KMBB6RMKIL
Type IL
Kind Compulsory
INTL-Code 3
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

The course focuses on how to deal with acute crises (reactive crisis management) as well as on anticipatory crisis management (risk management). The topics center around the dynamics and course of events of company crises, including those of insolvency proceedings as a (provisional) final stage of a crisis-ridden development and a last chance of rescuing the enterprise; implementation of a risk management process against the backdrop of the scarce resources and characteristics of SMEs will also be discussed. Company crises: Definition of crisis, causes of crises and symptoms of crises - Crisis management, reorganization, risk management, restructuring - Out-of-court or court-ordered reorganization - Reorganization process: Reorganization assessment, reorganization measures, reorganization planning and control in SMEs - Preventative measures to avoid a crisis: Strategic foresight systems, insolvency prevention - Types of risks and methods to identify and measure risks - Modules of a risk management system and risk management process in SMEs.

Superior module:

Business Management for SME

Module description:

After completing this module, students can identify Change Management tasks und carry out small Change projects. They can contribute professional insights to more extensive projects in the field of Change Management. Students are familiar with the different forms of knowledge and can manage knowledge in terms of sustainable knowledge transfer in a goal-oriented way. Students understand the principles of crisis and turn-around management. They are familiar with legal provisions and framework conditions that apply to inventory in case of insolvency and with the methods to master crises or turn-around settings. In order to prevent insolvency, methods of proactive crisis management are particularly relevant that aim to - in compliance with risk management ¿recognize organizational crises early and to prevent them from happening. Students acquire the skills to identify different types of risks, companies are exposed to. They are familiar with risk management processes and understand the methods and techniques to manage risks. Students adopt leadership competencies by exploring classical, current and alternative methods, models and approaches of leadership, understand interrelations, and know how to use them in increasingly changing and unstable corporate environments according to the situation at hand. Students are able to apply the concept of Emotional Intelligence to themselves and know how to further develop their individual Emotional Intelligence. Students are familiar with the principles of Business Excellence. They can use and self-assess Business Excellence according to the EFQM model. They can make qualitative and quantitative statements on the maturity of an organization.

Series of Guest Lectures

Semester 6
Academic year 3
Course code KMBB6KKGSE
Type SE
Kind Compulsory
INTL-Code 2
SWS 0
ECTS Credits 1
Examination character immanent

Lecture content:

The seminar consists of a series of lectures and links up with actual company practice, where experts and professionals from companies and for-profit organizations present topical SME management issues and discuss them with the students. By incorporating (regional) companies the seminar ensures a high degree of hands-on orientation.

Superior module:

SME and their Environment

Module description:

The special situation of SME becomes apparent when considering their relations and interactions with their environments: socio-economic reasons often condition particular value orientations also due to the fact that entrepreneurial responsibility is implicitly demanded from this type of organization. This module analyzes the existing profit interests and liabilities (towards employees, communities and families). Students learn to reflect the socio-economic positioning of SME, which are not merely coined by economic considerations, by understanding that values and tradition, to a high extent, condition entrepreneurial activities. Moreover they understand when it is essential to open the organization to the exterior e.g., in form of cooperation, consulting and international activities, as well as agreeing interests with stakeholders specific to SME in order to emphasize the advantages of size, resource competition and innovation along the value chain. Thus students acquire a far-reaching understanding of the increasing relevance of interorganizational networking and cooperation for business success in a dynamic environment and learn to analyze and evaluate the opportunities and limits of interorganizational cooperation that possess increasing relevance for innovation and market entry activities. At the same time they acquire knowledge on how to manage organizational networks and cooperation with allowance-providing and R&D institutions.

Work Placement

Semester 6
Academic year 3
Course code KMBB6BPRIT
Type IT
Kind Internship (N)
INTL-Code 2
SWS 0
ECTS Credits 3.5
Examination character immanent

Lecture content:

Students get involved in the professional process in practice by taking on a course-related activity in a business enterprise or organization. The jobs assigned by the company will be related to the core curriculum of the degree program. Students will therefore work in fields that are relevant to the degree program, and the companies offering the internships can be small and medium-sized enterprises from all industries and types of companies. As part of their internships, students will be placed in one or several departments or functional areas and work on relevant, complex project assignments.

Superior module:

Work Placement

Module description:

Within this module, students learn about the corporate and social environments, as well as the structure and processes organization of small and medium-sized businesses. They learn how to independently work on and see through assigned tasks, to integrate in teams and business processes, and to cooperate with other departments or business entities.

Legend
SemesterSemesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June)
SWSweekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course
ECTS CreditsWork load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student
INTL-CodeIndicates categories for incoming students
5: offered in English on a routine basis
4: offered in English if a specified number of incoming students attend (usually 3)
3: taught in German but support material in English, exams can also be taken in English, active support from a student buddy
2: taught in German, incoming students require sufficient German proficiency to follow class
1: not available for incomings
TypeBP = Bachelor final exam
DP/MP = Master final exam
IL = Lecture with integrated project work
IT = Individual training/phases
LB = Lab (session)
PS = Pro-seminar
PT = Project
RC = Course with integrated reflective practice
RE = Revision course
SE = Seminar
TU = Tutorial
UB = Practice session/Subject practical sessions
VO = Lecture