Digital Communication and Management

New Work – New Communication – New Leadership

No matter what you think of it, digitisation has become the norm in virtually all areas of life. Business is also clearly feeling the impact of this development. Whether in retail, tourism, industry or the IT sector: digital transformation and agile R&D are generating new perspectives, but also new challenges. One of these challenges is how to deal with the "new digital world" appropriately at management level. The two-semester course at Salzburg University of Applied Sciences satisfies the demand for new skills at the highest level. 

Study modus: part-time
Length of study: 2 Semester (30 ECTS) 
Successful completion: Expertin/Experte für digitale Kommunikation und Führung ("Expert for digital  communication" certificate)
Study places/year: 25
Location: FH Salzburg/Urstein Campus and
IfM - Institute for Management  at Leopoldskron Castle, Salzburg
Language: German
Tuition: 8.160 Euro (incl. 20% tax) for two semester + Euro 21.20 student union fee per semester
Lesson times: 28 half days; Monday and Thursday
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Why study "Digital communication and management" at Salzburg University of Applied Sciences?

The part-time course in "Digital communication management" at Salzburg University of Applied Sciences aims to close a gap in today's business world. In cooperation with the IfM –Institute for Management, this practice-based course communicates current knowledge on personnel management in the era of digital transformation.

Whether in small, medium or large organisations: Powerful strategies in the field of digital communication are increasingly becoming a key factor for future managers. In this course, you will learn how to develop digital management concepts and implement these at management level. The latest findings from research being conducted in the field of digital communication will enable you to competently assume the role of Chief Digital Officer or Chief Innovation Officer in various business sectors.

The most important facts about the certificate course Digital Communication and Leadership

Course structure and target group

The course aims to provide you with knowledge in areas including:

  • Consolidation and development of management qualities, particularly social and communicative skills
  • Leadership skills for the digital transformation
  • Development of skills in the field of digitisation - Digital Leader
  • Dealing with new technologies
  • Planning and control of digitisation and innovation processes and new business models
  • Planning and implementation of change management processes
  • Communication in times of crisis and working professionally with digital media

The "Digital communication and management" course is primarily aimed at existing and future managers. In two practical semesters, you will acquire comprehensive knowledge in the field of digital communication and learn how to implement the knowledge you have acquired at management level and in your management activities.