The digital revolution is having a far-reaching impact and requires companies to make swift and adept adjustments. New occupational fields and professions have already emerged and are still emerging that cannot currently be covered by the available resources and skills. There is urgent need for digital experts. Search engine marketing (SEM) experts, whose primary task is to ensure that a web pres-ence ranks as highly as possible in search engine results, are particularly sought after. To meet the demand for SEM experts and to strengthen the position of Salzburg and Austria as a whole as technology hubs, this high-quality programme has been created to satisfy the need for professionals in this field in the medium and long term.