Innovation and Management in Tourism

Course titleSWSECTSTYPE

Accounting 1

Semester 1
Academic year 1
Course code IMEB1ACCIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Sub-systems of accounting and their tasks • Legal requirements for accounting: UGB / HGB, the Income Tax Act, BAO, US-GAAP, IAS) • Double-entry accounting (accounts framework, features, inventory and profit and loss accounts, assets / liabilities structure of the balance sheet and income statement, accounting for business cases, etc.) • Document circulation • Theoretical explanation of VAT • Accounting for freelancers and micro-businesses: income and expenditure statements

Superior module:

Accounting Fundamentals

Module description:

Graduates are familiar with the tasks of internal and external accounting and can distinguish between financial and business accounting and cost accounting. They obtain a deeper insight into the essential tasks of external accounting in small, medium and large corporations. Relevant learning objectives are mastering accounting, revenue and expenditure accounts, balance sheets and financial statements. In this context, they recognize the extent of the accounts and groups of accounts and are familiar with their application. The graduates are aware of the principles and fundamentals of financial accounting as well as the financial statements of a tourist company. They understand the challenges of small and medium-size business in compliance with and implementation of accounting. They are familiar with the necessary preparations and procedures for annual financial statements, can select between assets and liabilities and income and expenses and have an overview of tools needed for the analysis of financial statements.

Business Administration

Semester 1
Academic year 1
Course code IMEB1BADVO
Type VO
Kind Compulsory
INTL-Code 5
SWS 3
ECTS Credits 5
Examination character final

Lecture content:

• Business studies as scientific system • Introduction: economy, business principles, factors of production, market mechanisms • Business studies terminology • The company: characteristics of companies (SMEs, large companies), constitutive business decisions, legal forms and their characteristics, location factors • Basics of business areas: finance and investment, marketing, procurement, production, personnel management, accounting • Basics of strategic management: strategy types, organization, forms of co-operation, innovation

Superior module:

Economic Fundamentals

Module description:

Graduates have an overview of relevant content in economics with a tourism focus. In addition to the fundamentals of economics, graduates are able to apply the methods and tools of general business administration, with a particular focus on evaluation of service production. The graduates thus have an understanding of microeconomic processes and relationships within the Austrian tourism industry. By applying the acquired knowledge to case studies, graduates can understand the functioning of markets. They are aware of the function of today's complex economic relations in the context of tourism, the framework of national and international tourism industry and policy. Graduates can assess current economic and policy developments and their impact on national and global tourism markets.

Business English 1

Semester 1
Academic year 1
Course code IMEB1ENGIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• Business English vocabulary related to the tourism industry (working life, communication within the company) • Grammar in business English • Explain concepts, clarify opinions • Have conversations with English-speaking staff or entertain customers effectively and diplomatically • CV and cover letter • Introduction to scientific work and writing in English (academic writing) • Communication via phone and via e-mail at work • Preparing students for the Cambridge BEC Higher Certificate (optional certificate with international rating)

Superior module:

Business English 1

Module description:

The graduates are able to understand the main ideas of complex text on both concrete and abstract topics; they also understand technical discussions in their own area of expertise. They can communicate so spontaneously and fluently, that a normal conversation with native speakers is easily accomplished. They can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options. They have basic knowledge in academic writing in English in preparation for the dissertation. The graduates are able to understand the main points in the third modern language, when clear standard speech on familiar matters is used such as work, school, leisure, etc. They can deal with most situations likely to arise whilst travelling in the language area. They can produce simple connected text on topics which are familiar or of personal interest and can describe experiences and events, dreams, hopes and ambitions as well as give short explanations or opinions on plans and views.

Economics 1

Semester 1
Academic year 1
Course code IMEB1ECOVO
Type VO
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

• • Economic terminology • Economic systems (focus: social market economy) • Operation of the market using the example of selected tourism markets (market accommodation, flight market, market operators): supply and demand, utility theory, market power, demand elasticity • Market and price theories • Tourist factors in production • The importance of small and medium-scale tourism and the leisure industry for an economy • Game theory

Superior module:

Economic Fundamentals

Module description:

Graduates have an overview of relevant content in economics with a tourism focus. In addition to the fundamentals of economics, graduates are able to apply the methods and tools of general business administration, with a particular focus on evaluation of service production. The graduates thus have an understanding of microeconomic processes and relationships within the Austrian tourism industry. By applying the acquired knowledge to case studies, graduates can understand the functioning of markets. They are aware of the function of today's complex economic relations in the context of tourism, the framework of national and international tourism industry and policy. Graduates can assess current economic and policy developments and their impact on national and global tourism markets.

Innovation and Creativity Techniques

Semester 1
Academic year 1
Course code IMEB1ICTIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• Correct targeting of idea management, target definition, briefing • Stages in the creativity process • Group potential in the creative process • Effective use of classical creativity instruments (brainstorming, brainwriting, 6-3-5 method, Ishikawa diagram, morphological matrix, quality function deployment, etc.) • Creative thinking strategies, visual thinking exercise as a source of ideas • Motivation as a creative design element • Creativity tools for work and processes in marketing, advertising and in products and services • Radical ideas and solutions Using concrete examples, the tools and methods are implemented and requirements, procedures, application areas as well as possibilities and limitations of each method discussed. Common, conversational reflection of concretely experienced learning processes for the joint development of innovative action and problem-solving concepts are designed to consolidate the theoretical concepts learned.

Superior module:

Innovation management

Module description:

Graduates have a holistic understanding of management and can create business linkages. In management, the challenge here is to consider diverse influences of corporate activity holistically, this module thus developing graduates’ competence in this ability. Graduates are aware of the requirements placed on managers to create a culture of innovation communication, are familiar with creativity tools and can consider new ideas and developments critically. They can initiate creative processes, analyze and apply creative thinking strategies that go beyond normal brainstorming. Thus, the graduates are able to develop radical ideas and solutions to problems and to think in terms of opportunities and possibilities

Intercultural Communication

Semester 1
Academic year 1
Course code IMEB1ICCIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• The concept of culture (cultural standards and cultural dimensions) • The concept of communication (communication models) • The challenge and problems of interculturality • Interculturality and tourism • Interculturality, multiculturalism, transculturality

Superior module:

Communication

Module description:

Graduates understand how to behave professionally in an intercultural team and have an understanding of foreign and other attitudes and behaviour. They are able to find their way in an intercultural environment and operate successfully with players from different cultures and to understand specific concepts of perception as well as of thought and action. Graduates are able to prepare and maintain simple presentations of content and organization professionally. They can apply techniques that will enable formulation of thoughts clearly and credibly and to present facts convincingly. They can argue content in simple sales pitches, promote creative ideas, persuade others, formulate and represent solutions.Graduates are able to recognize conflicts between individuals, in groups and in organizations. They understand the dynamics of conflicts and how to behave professionally. Graduates learned different models out of conflict management, self-help in conflicts and diagnosis. They can analyse conflicts according to their escalation and know theoretically how to set up and apply conflict resolution strategies.

Learn and Study Skills

Semester 1
Academic year 1
Course code IMEB1LSSIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Learning: the learning organization, definition of learning, learning technique, definition, types of learning, mind mapping, note-making techniques, time management in the course of studies, team management • Reading: material identification (literature, reading techniques, different qualities of texts, quality characteristics), plastic processing (working with academic texts, excerpting, paraphrasing) • Writing: writing of first own scientific texts (different text forms, scientific essay, abstracts), procedural aspects of writing, structure, question and goal, formulation aspects of writing, assignable, descriptive and comprehensible writing. First awareness on the theme of "plagiarism", scientific language competence.

Superior module:

Research Methodologies Fundamentals

Module description:

Graduates are familiar with the content and formal requirements (for example. "quotations") of scientific research in the social and economic disciplines. They can search scientific texts, read, interpret and use as a basis for argumentation for their own work and this always in the context of a specific task or research question. The graduates have the skills to write scientific texts linguistically correctly – using electronic software programs – and are familiar with the language style of the scientific community of their discipline. Graduates are familiar with personal time management techniques and can apply these themselves, thus coping with their studies on their own.

Tourism Fundamentals

Semester 1
Academic year 1
Course code IMEB1TFUVO
Type VO
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

• Principles and fields of tourism as a system • Supply and demand in tourism • Tourism as a cross-discipline • Travel motivation and travel decision, demand behaviour • Actors in the supply side (destination, accommodation, catering, tour operators, (online) travel agents, transport, cruises, leisure facilities and MICE etc.) • Tourism value chain of SMEs and in an international context • Tourism policy

Superior module:

Tourist Fundamentals

Module description:

Graduates understand the special nature and service development of tourism services, particularly the predominantly process-oriented service aspect and the collaborative creation of a tourism product by various service providers and particularly in small and medium-sized businesses. They are familiar with the sub-sectors of the tourism industry and their interaction with each other. Graduates have a holistic understanding of management and can create business linkages. In management, the challenge is to consider diverse influences of corporate activity holistically, this module thus developing graduates’ competence in this ability. Graduates understand the service-and process-oriented marketing of different service providers in the tourism industry. They can connect single-cell marketing (micro-marketing) with the inter-company marketing of jointly-acting tourism organizations. They are familiar with the fundamentals and tools of marketing and the necessity of its strategic use, in terms of market and socially-oriented corporate management. Graduates can formulate marketing objectives and evaluate strategic marketing decisions. They are familiar with instrumental elements of tourism marketing and can support decisions in the marketing mix. They are familiar with key aspects of purchasing and consumption behaviour and can divide markets into segments.

Tourism Marketing 1

Semester 1
Academic year 1
Course code IMEB1TMVO
Type VO
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

• Principles of marketing (development of marketing, material goods and tourism market) • Special features of the tourist product as the basis for the tourism marketing (characteristics of the tourist product, service chains and service quality, the production process) • Tourism marketing as a special form of service marketing • Tourism marketing as micro and macro marketing • The marketing concept • Overview of the strategic and conceptual elements of tourism marketing • Insight into market research in tourism • Strategic analysis tools in marketing (e.g. opportunity-risk, resource, life-cycle or portfolio analysis) • Strategic marketing • Definition of market segments and selecting target markets • Introduction of classic instruments of the marketing mix (product pricing and terms, communication and distribution policy) • Advanced tools of the tourism marketing mix (personnel, process and equipment policy)

Superior module:

Tourist Fundamentals

Module description:

Graduates understand the special nature and service development of tourism services, particularly the predominantly process-oriented service aspect and the collaborative creation of a tourism product by various service providers and particularly in small and medium-sized businesses. They are familiar with the sub-sectors of the tourism industry and their interaction with each other. Graduates have a holistic understanding of management and can create business linkages. In management, the challenge is to consider diverse influences of corporate activity holistically, this module thus developing graduates’ competence in this ability. Graduates understand the service-and process-oriented marketing of different service providers in the tourism industry. They can connect single-cell marketing (micro-marketing) with the inter-company marketing of jointly-acting tourism organizations. They are familiar with the fundamentals and tools of marketing and the necessity of its strategic use, in terms of market and socially-oriented corporate management. Graduates can formulate marketing objectives and evaluate strategic marketing decisions. They are familiar with instrumental elements of tourism marketing and can support decisions in the marketing mix. They are familiar with key aspects of purchasing and consumption behaviour and can divide markets into segments.

German 1

German 1

Semester 1
Academic year 1
Course code IMEB1GERIL
Type IL
Kind Elective
INTL-Code 5
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

• Personal: greet and say goodbye, introduce someone, introduce self, tell about a person, give information about yourself • Breakfast & bar: ask information, name and explain drinks and food, order, inquire, offer something • General: the numbers, time, everyday situations • Grammar: regular verbs, some irregular verbs, the modal verbs, nouns and adjectives in the singular and in the plural, agreement of the adjective, the negative, the definite and the indefinite article in the singular and in the plural, some prepositions, personal pronouns, the interrogative

Superior module:

German 1

Module description:

The graduates are able to understand the main ideas of complex text on both concrete and abstract topics; they also understand technical discussions in their own area of expertise. They can communicate so spontaneously and fluently, that a normal conversation with native speakers is easily accomplished. They can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options. They have basic knowledge in academic writing in English in preparation for the dissertation. The graduates are able to understand the main points in the third modern language, when clear standard speech on familiar matters is used such as work, school, leisure, etc. They can deal with most situations likely to arise whilst travelling in the language area. They can produce simple connected text on topics which are familiar or of personal interest and can describe experiences and events, dreams, hopes and ambitions as well as give short explanations or opinions on plans and views.

Italian 1

Italian 1

Semester 1
Academic year 1
Course code IMEB1ITAIL
Type IL
Kind Elective
INTL-Code 5
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

• Personal: greet and say goodbye, introduce someone, introduce self, tell about a person, give information about yourself • Breakfast & bar: ask information, name and explain drinks and food, order, inquire, offer something • General: the numbers, time, everyday situations • Grammar: regular verbs, some irregular verbs, the modal verbs, nouns and adjectives in the singular and in the plural, agreement of the adjective, the negative, the definite and the indefinite article in the singular and in the plural, some prepositions, personal pronouns, the interrogative

Superior module:

Italian 1

Module description:

The graduates are able to understand the main ideas of complex text on both concrete and abstract topics; they also understand technical discussions in their own area of expertise. They can communicate so spontaneously and fluently, that a normal conversation with native speakers is easily accomplished. They can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options. They have basic knowledge in academic writing in English in preparation for the dissertation. The graduates are able to understand the main points in the third modern language, when clear standard speech on familiar matters is used such as work, school, leisure, etc. They can deal with most situations likely to arise whilst travelling in the language area. They can produce simple connected text on topics which are familiar or of personal interest and can describe experiences and events, dreams, hopes and ambitions as well as give short explanations or opinions on plans and views.

Spanish 1

Spanish 1

Semester 1
Academic year 1
Course code IMEB1SPAIL
Type IL
Kind Elective
INTL-Code 5
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

• Personal: greet and say goodbye, introduce someone, introduce self, tell about a person, give information about yourself • Breakfast & bar: ask information, name and explain drinks and food, order, inquire, offer something • General: the numbers, time, everyday situations • Grammar: regular verbs, some irregular verbs, the modal verbs, nouns and adjectives in the singular and in the plural, agreement of the adjective, the negative, the definite and the indefinite article in the singular and in the plural, some prepositions, personal pronouns, the interrogative

Superior module:

Spanish 1

Module description:

The graduates are able to understand the main ideas of complex text on both concrete and abstract topics; they also understand technical discussions in their own area of expertise. They can communicate so spontaneously and fluently, that a normal conversation with native speakers is easily accomplished. They can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options. They have basic knowledge in academic writing in English in preparation for the dissertation. The graduates are able to understand the main points in the third modern language, when clear standard speech on familiar matters is used such as work, school, leisure, etc. They can deal with most situations likely to arise whilst travelling in the language area. They can produce simple connected text on topics which are familiar or of personal interest and can describe experiences and events, dreams, hopes and ambitions as well as give short explanations or opinions on plans and views.

Course titleSWSECTSTYPE

Accounting 2

Semester 2
Academic year 1
Course code IMEB2ACCIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• The fundamentals of delimitation trade balance vs. tax accounting • Basic provisions and purposes of balance reporting under the Companies Act • Structure of balance sheet and income statement according to the Companies Act • Accounting (inventory, valuation rules and principles, evaluation of fixed and current assets, depreciation, valuation of receivables and payables, accruals, provisions, etc.) • Tasks and content of the annex and the situation report • Financial statement analysis and accounting policy (dependencies of accounting policy and financial statement analysis, objectives and tools of accounting policy, findings and limitations of the validity of financial statements, preparation of the data, horizontal and vertical ratio analysis of balance sheet, multiple comparisons) • Implementation of an exemplary balance analysis on an example company

Superior module:

Accounting Fundamentals

Module description:

Graduates are familiar with the tasks of internal and external accounting and can distinguish between financial and business accounting and cost accounting. They obtain a deeper insight into the essential tasks of external accounting in small, medium and large corporations. Relevant learning objectives are mastering accounting, revenue and expenditure accounts, balance sheets and financial statements. In this context, they recognize the extent of the accounts and groups of accounts and are familiar with their application. The graduates are aware of the principles and fundamentals of financial accounting as well as the financial statements of a tourist company. They understand the challenges of small and medium-size business in compliance with and implementation of accounting. They are familiar with the necessary preparations and procedures for annual financial statements, can select between assets and liabilities and income and expenses and have an overview of tools needed for the analysis of financial statements.

Business English 2

Semester 2
Academic year 1
Course code IMEB2ENGIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• Business English vocabulary related to the tourism industry (human resources, growth, corporate culture, handling difficult situations, sales techniques, communication complaint) • Grammar in business English • Leading discussions and negotiations • Application process: interview, answering questions • Conducting interviews, presenting facts (figures, graphics, financing and investments), making recommendations • Academic writing, (business report) • Preparing students for the Cambridge BEC Higher Certificate (optional certificate with international rating)

Superior module:

Business English 1

Module description:

The graduates are able to understand the main ideas of complex text on both concrete and abstract topics; they also understand technical discussions in their own area of expertise. They can communicate so spontaneously and fluently, that a normal conversation with native speakers is easily accomplished. They can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options. They have basic knowledge in academic writing in English in preparation for the dissertation. The graduates are able to understand the main points in the third modern language, when clear standard speech on familiar matters is used such as work, school, leisure, etc. They can deal with most situations likely to arise whilst travelling in the language area. They can produce simple connected text on topics which are familiar or of personal interest and can describe experiences and events, dreams, hopes and ambitions as well as give short explanations or opinions on plans and views.

Conflict Management

Semester 2
Academic year 1
Course code IMEB2CFMIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

Basic principles of conflict management Social conflicts between individuals, in groups and in organizations Recognition and diagnosis of conflicts Phases of conflict The dynamics of escalation Self-help in conflicts Models for conflict management strategies and conflict resolution strategies

Superior module:

Communication

Module description:

Graduates understand how to behave professionally in an intercultural team and have an understanding of foreign and other attitudes and behaviour. They are able to find their way in an intercultural environment and operate successfully with players from different cultures and to understand specific concepts of perception as well as of thought and action. Graduates are able to prepare and maintain simple presentations of content and organization professionally. They can apply techniques that will enable formulation of thoughts clearly and credibly and to present facts convincingly. They can argue content in simple sales pitches, promote creative ideas, persuade others, formulate and represent solutions.Graduates are able to recognize conflicts between individuals, in groups and in organizations. They understand the dynamics of conflicts and how to behave professionally. Graduates learned different models out of conflict management, self-help in conflicts and diagnosis. They can analyse conflicts according to their escalation and know theoretically how to set up and apply conflict resolution strategies.

Economics 2

Semester 2
Academic year 1
Course code IMEB2ECOVO
Type VO
Kind Project
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character final

Lecture content:

• Division of labour and the labour market • National accounts • Monetary, fiscal and tax policy • External links (global tourism markets) • Economy and growth; scenarios in future market developments • Basic concepts of classical and Keynesian macroeconomics and politics

Superior module:

Economic Fundamentals

Module description:

Graduates have an overview of relevant content in economics with a tourism focus. In addition to the fundamentals of economics, graduates are able to apply the methods and tools of general business administration, with a particular focus on evaluation of service production. The graduates thus have an understanding of microeconomic processes and relationships within the Austrian tourism industry. By applying the acquired knowledge to case studies, graduates can understand the functioning of markets. They are aware of the function of today's complex economic relations in the context of tourism, the framework of national and international tourism industry and policy. Graduates can assess current economic and policy developments and their impact on national and global tourism markets.

Introduction Destination Management

Semester 2
Academic year 1
Course code IMEB2DEMIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Destination as a competitive unit in tourism • Fundamentals of destination management (objectives and principles of destination management) • Constitutive decisions in destination management (management systems, legal form and organization of destination) • Networks in destinations (co-operation – horizontally and vertically) • Co-operative design of a destination (indirect and direct influence, crisis management) • Brand management in destinations • Budgeting as a tool in destination management • Quality management in destinations (offensives at regional and destination level) • Best practice regions nationally and internationally

Superior module:

Tourism Management

Module description:

Graduates understand the service-and process-oriented marketing of different service providers in the tourism industry. They can connect single-enterprise marketing (micro-marketing) with the inter-company marketing of jointly-acting tourism organizations. They are familiar with the basis and tools of marketing and with the necessity of its strategic use, in terms of market and socially-oriented corporate management. Graduates can formulate marketing objectives and evaluate strategic marketing decisions. They are familiar with the instrumental elements of tourism marketing and how to support decisions in the marketing mix. They are familiar with key aspects of purchasing and consumption behaviour and can divide markets into segments. Graduates have an overview of a holistic destination management, potential and future prospects. They are familiar with the requirements of stakeholders, differences in the macro and micro organization in the industry. They are aware of the management tasks in different service providers and can, with the help of guidance and control tools, evaluate and analyze results and define new goals. Graduates are familiar with trends and new innovative destination concepts and are aware of the requirements and challenges for implementation in service management. They are familiar with destination management terminology and can define recommendations with the aid of controlling tools and methods. Graduates have an overview of the hospitality market, potential and future prospects. They are familiar with possible operation types and requirements of stakeholders and differences in the macro and micro organization of the sector and the external factors that significantly influence the management decisions in hospitality establishments. They acquire the market factors (supply and demand) and are familiar with the specific characteristics of the essential hospitality markets (Austria, German-speaking sphere, Europe). They are aware of management tasks indifferent departments and can evaluate results, analyze and define new goals with the help of guidance and control tools. Graduates are familiar with trends and innovative hospitality concepts and understand the requirements and challenges of implementation within the service management sector.

Introduction Hospitality Management

Semester 2
Academic year 1
Course code IMEB2HOMIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• An understanding of the basic mechanisms of the hotel industry and hotel markets (Austria and Germany in an international comparison) • Acquisition of the complexity of hotel establishments • External hotel environment • Service providers in the hospitality industry, macro and micro organization (traditional hospitality, para-hotels, private hotels, hotel groups and their operation, collaboration) • Impressions of the individual management areas for assessment of appropriate areas of activity within the industry • Insight into current issues in the hotel industry • Transfer of basic knowledge (business studies) in the hotel industry • Operator forms (owner-operated, lease, management, franchise) and their impact on the economy • Command and control instruments (standard accounting, ratio analysis) • Success factors in hospitality management • Knowledge of industry-specific technical vocabulary

Superior module:

Tourism Management

Module description:

Graduates understand the service-and process-oriented marketing of different service providers in the tourism industry. They can connect single-enterprise marketing (micro-marketing) with the inter-company marketing of jointly-acting tourism organizations. They are familiar with the basis and tools of marketing and with the necessity of its strategic use, in terms of market and socially-oriented corporate management. Graduates can formulate marketing objectives and evaluate strategic marketing decisions. They are familiar with the instrumental elements of tourism marketing and how to support decisions in the marketing mix. They are familiar with key aspects of purchasing and consumption behaviour and can divide markets into segments. Graduates have an overview of a holistic destination management, potential and future prospects. They are familiar with the requirements of stakeholders, differences in the macro and micro organization in the industry. They are aware of the management tasks in different service providers and can, with the help of guidance and control tools, evaluate and analyze results and define new goals. Graduates are familiar with trends and new innovative destination concepts and are aware of the requirements and challenges for implementation in service management. They are familiar with destination management terminology and can define recommendations with the aid of controlling tools and methods. Graduates have an overview of the hospitality market, potential and future prospects. They are familiar with possible operation types and requirements of stakeholders and differences in the macro and micro organization of the sector and the external factors that significantly influence the management decisions in hospitality establishments. They acquire the market factors (supply and demand) and are familiar with the specific characteristics of the essential hospitality markets (Austria, German-speaking sphere, Europe). They are aware of management tasks indifferent departments and can evaluate results, analyze and define new goals with the help of guidance and control tools. Graduates are familiar with trends and innovative hospitality concepts and understand the requirements and challenges of implementation within the service management sector.

Presentation, Negotiation and Sales Skills

Semester 2
Academic year 1
Course code IMEB2PNSIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• Structure of a speech • Structure of a presentation: content, tension, use of media • Cope with difficult situations • Principles and methods of negotiation techniques (separate treatment of problems and personnel, offer decision choices, development of neutral assessment criteria) • Value-added representation in negotiations • Motivation in negotiation and sales calls • Question types and questioning techniques • Negotiation and sales tactics • Fairness and power behaviour in negotiations • Successful dealing with objections • Sales philosophy and discussion climate • Personality and customer needs in the sales pitch • Final design (decision support, buy signals, summary, additional sales)

Superior module:

Communication

Module description:

Graduates understand how to behave professionally in an intercultural team and have an understanding of foreign and other attitudes and behaviour. They are able to find their way in an intercultural environment and operate successfully with players from different cultures and to understand specific concepts of perception as well as of thought and action. Graduates are able to prepare and maintain simple presentations of content and organization professionally. They can apply techniques that will enable formulation of thoughts clearly and credibly and to present facts convincingly. They can argue content in simple sales pitches, promote creative ideas, persuade others, formulate and represent solutions.Graduates are able to recognize conflicts between individuals, in groups and in organizations. They understand the dynamics of conflicts and how to behave professionally. Graduates learned different models out of conflict management, self-help in conflicts and diagnosis. They can analyse conflicts according to their escalation and know theoretically how to set up and apply conflict resolution strategies.

Research Methodologies

Semester 2
Academic year 1
Course code IMEB2RMEIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 4
Examination character immanent

Lecture content:

• What is science? Demand for scientific methods, conditions and requirements, conception: from the idea to the topic, what are research questions? • Hypotheses, hypothesis formation, advantages of hypotheses, testing hypotheses (assignment on the generation of hypotheses) • Conception of research projects, formulation of exposés (assignment) • Literary sources / research in the consolidation of learning basics and working techniques: literature finding; database searches in electronic catalogues; search methods; searching the Internet; types of sources; journal database • Citing and documenting scientific sources, distinguishing between direct and indirect quotation, citation of sources on the Internet (exercises in quoting) • Methods in empirical social research: first overview and introduction: survey, observation, content analysis, experiment; difference in quantitative vs. qualitative research

Superior module:

Research Methodologies Fundamentals

Module description:

Graduates are familiar with the content and formal requirements (for example. "quotations") of scientific research in the social and economic disciplines. They can search scientific texts, read, interpret and use as a basis for argumentation for their own work and this always in the context of a specific task or research question. The graduates have the skills to write scientific texts linguistically correctly – using electronic software programs – and are familiar with the language style of the scientific community of their discipline. Graduates are familiar with personal time management techniques and can apply these themselves, thus coping with their studies on their own.

Strategic Management & Innovation in Tourism

Semester 2
Academic year 1
Course code IMEB2SMIIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 3
ECTS Credits 4
Examination character immanent

Lecture content:

• Management as a process of designing, directing, developing and controlling of socio-technical systems • Management as an institution and function • St. Gallen Management Concept as integrated management models (normative, strategic and operational management) • Knowledge of the functions and concepts of normative management in SMEs (corporate vision, corporate philosophy, corporate culture, etc.) • Knowledge of the functions and concepts of strategic management in SMEs (development of success positions in a competitive situation, basic concepts, decision support and steps in the strategic planning • Knowledge of the functions and concepts of operations management in SMEs (characteristics, components and interdependencies in operational planning) • Innovation – definitions • Conditions for innovation in the tourism businesses • Understanding of the fundamentals of innovation management • Getting to know dimensions of service innovations • Success factors for innovation in tourism enterprises • Innovation types or sorts within tourism • Innovation processes in tourism enterprises

Superior module:

Innovation management

Module description:

Graduates have a holistic understanding of management and can create business linkages. In management, the challenge here is to consider diverse influences of corporate activity holistically, this module thus developing graduates’ competence in this ability. Graduates are aware of the requirements placed on managers to create a culture of innovation communication, are familiar with creativity tools and can consider new ideas and developments critically. They can initiate creative processes, analyze and apply creative thinking strategies that go beyond normal brainstorming. Thus, the graduates are able to develop radical ideas and solutions to problems and to think in terms of opportunities and possibilities

Tourism Marketing 2

Semester 2
Academic year 1
Course code IMEB2TMIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Instrumental tasks within the marketing mix • Product policy in tourism; definition of the product concept, product development strategies, product life cycle, branding, positioning of tourism products/services • Distribution policy in tourism: decision on the optimal distribution mix, multi-channel distribution, direct sales • Pricing policy in tourism: importance of pricing policy in tourism, pricing (cost, competitive and market-oriented price formation), tactical pricing (price differentiation) strategic pricing policy (high and low-price strategies), conditions policy • Communications policy: declaration of communication instruments; traditional vs. modern communication mix • Customer relationship management in marketing

Superior module:

Tourism Management

Module description:

Graduates understand the service-and process-oriented marketing of different service providers in the tourism industry. They can connect single-enterprise marketing (micro-marketing) with the inter-company marketing of jointly-acting tourism organizations. They are familiar with the basis and tools of marketing and with the necessity of its strategic use, in terms of market and socially-oriented corporate management. Graduates can formulate marketing objectives and evaluate strategic marketing decisions. They are familiar with the instrumental elements of tourism marketing and how to support decisions in the marketing mix. They are familiar with key aspects of purchasing and consumption behaviour and can divide markets into segments. Graduates have an overview of a holistic destination management, potential and future prospects. They are familiar with the requirements of stakeholders, differences in the macro and micro organization in the industry. They are aware of the management tasks in different service providers and can, with the help of guidance and control tools, evaluate and analyze results and define new goals. Graduates are familiar with trends and new innovative destination concepts and are aware of the requirements and challenges for implementation in service management. They are familiar with destination management terminology and can define recommendations with the aid of controlling tools and methods. Graduates have an overview of the hospitality market, potential and future prospects. They are familiar with possible operation types and requirements of stakeholders and differences in the macro and micro organization of the sector and the external factors that significantly influence the management decisions in hospitality establishments. They acquire the market factors (supply and demand) and are familiar with the specific characteristics of the essential hospitality markets (Austria, German-speaking sphere, Europe). They are aware of management tasks indifferent departments and can evaluate results, analyze and define new goals with the help of guidance and control tools. Graduates are familiar with trends and innovative hospitality concepts and understand the requirements and challenges of implementation within the service management sector.

German 1

German 2

Semester 2
Academic year 1
Course code IMEB2GERIL
Type IL
Kind Elective
INTL-Code 5
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

• Hotel: the date, days of the week, months, seasons; name and explain hotel services and goods; write a message; make and confirm a reservation • Talk about a city & country: opening hours; ask for something; directions; get information and recommend something • Restaurant & food: talking about food; measurements of food; communication in a restaurant • Talk about leisure activities: express pleasure and displeasure; plan activities and arrange to meet • Describe an apartment and a house: name furnishings; make comparisons • Grammar: some irregular verbs; modal verbs; infinitive verbs such as "like, prefer, etc."; stressed and unstressed object pronouns; “one"; adjectives and adverbs; the forms of the perfect; the regular comparative

Superior module:

German 1

Module description:

The graduates are able to understand the main ideas of complex text on both concrete and abstract topics; they also understand technical discussions in their own area of expertise. They can communicate so spontaneously and fluently, that a normal conversation with native speakers is easily accomplished. They can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options. They have basic knowledge in academic writing in English in preparation for the dissertation. The graduates are able to understand the main points in the third modern language, when clear standard speech on familiar matters is used such as work, school, leisure, etc. They can deal with most situations likely to arise whilst travelling in the language area. They can produce simple connected text on topics which are familiar or of personal interest and can describe experiences and events, dreams, hopes and ambitions as well as give short explanations or opinions on plans and views.

Italian 1

Italian 2

Semester 2
Academic year 1
Course code IMEB2ITAIL
Type IL
Kind Elective
INTL-Code 5
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

• Hotel: the date, days of the week, months, seasons; name and explain hotel services and goods; write a message; make and confirm a reservation • Talk about a city & country: opening hours; ask for something; directions; get information and recommend something • Restaurant & food: talking about food; measurements of food; communication in a restaurant • Talk about leisure activities: express pleasure and displeasure; plan activities and arrange to meet • Describe an apartment and a house: name furnishings; make comparisons • Grammar: some irregular verbs; modal verbs; infinitive verbs such as "like, prefer, etc."; stressed and unstressed object pronouns; “one" in Italian; adjectives and adverbs; the forms of the perfect; the regular comparative

Superior module:

Italian 1

Module description:

The graduates are able to understand the main ideas of complex text on both concrete and abstract topics; they also understand technical discussions in their own area of expertise. They can communicate so spontaneously and fluently, that a normal conversation with native speakers is easily accomplished. They can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options. They have basic knowledge in academic writing in English in preparation for the dissertation. The graduates are able to understand the main points in the third modern language, when clear standard speech on familiar matters is used such as work, school, leisure, etc. They can deal with most situations likely to arise whilst travelling in the language area. They can produce simple connected text on topics which are familiar or of personal interest and can describe experiences and events, dreams, hopes and ambitions as well as give short explanations or opinions on plans and views.

Spanish 1

Spanish 2

Semester 2
Academic year 1
Course code IMEB2SPAIL
Type IL
Kind Elective
INTL-Code 5
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

• Hotel: the date, days of the week, months, seasons; name and explain hotel services and goods; write a message; make and confirm a reservation • Talk about a city & country: opening hours; ask for something; directions; get information and recommend something • Restaurant & food: talking about food; measurements of food; communication in a restaurant • Talk about leisure activities: express pleasure and displeasure; plan activities and arrange to meet • Describe an apartment and a house: name furnishings; make comparisons • Grammar: some irregular verbs; modal verbs; infinitive verbs such as "like, prefer, etc."; stressed and unstressed object pronouns; estar + gerund; comparison of adjectives; comparison; the perfect

Superior module:

Spanish 1

Module description:

The graduates are able to understand the main ideas of complex text on both concrete and abstract topics; they also understand technical discussions in their own area of expertise. They can communicate so spontaneously and fluently, that a normal conversation with native speakers is easily accomplished. They can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options. They have basic knowledge in academic writing in English in preparation for the dissertation. The graduates are able to understand the main points in the third modern language, when clear standard speech on familiar matters is used such as work, school, leisure, etc. They can deal with most situations likely to arise whilst travelling in the language area. They can produce simple connected text on topics which are familiar or of personal interest and can describe experiences and events, dreams, hopes and ambitions as well as give short explanations or opinions on plans and views.

Course titleSWSECTSTYPE

Accounting 3

Semester 3
Academic year 2
Course code IMEB3ACCIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Basics of business accounting: objectives of cost theory, characteristics of cost type accounting, cost centre accounting, cost carrier accounting, cost allocation sheet, and single and overhead costs, settlement of overheads • Cost theory: single and overhead costs, variable and fixed costs, impact of the cost structure on the operation • Full costing (VKR) vs. partial costing (TKR): characteristics of VKR and TKR, advantages and disadvantages of VKR and TKR • Calculation method: nature and functions, division costing, target costing, profitability accounting, marginal costing, break-even point, direct costing, target costing • Current income statement • Multi-stage margin accounting • Accounting frameworks: Stahr, USALI

Superior module:

Accounting Advanced

Module description:

Graduates understand the importance of cost accounting and learn their areas of application within the enterprise. They explore different theories and costs and types of costs and can assign these examples to tourist companies. They learn different costing methods and can use them. They mainly differentiate between full and direct costing and can assess the advantages and disadvantages of both types of invoices. The graduates can finally create a tiered contribution margin accounting in detail. They can handle special accounts frameworks in tourism enterprises with ease.

Business English 3

Semester 3
Academic year 2
Course code IMEB3ENGIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• Business English vocabulary related to the tourism industry (management of employees, social responsibility) • Grammar in business English • Report writing, meeting situations, telephone conferences, diplomatic behaviour, complaint letters Preparing students for the Cambridge BEC Higher Certificate (optional certificate with international rating)

Superior module:

Business English 2

Module description:

The graduates are able to understand a wide range of demanding, longer texts, and recognize implicit meaning. They can express themselves spontaneously and fluently without much obvious searching for words. They can use the language in a social and professional context or in training and studies effectively and flexibly, produce clear, structured and express details on complex subjects, showing controlled use of organizational text association appropriately. Graduates are able to read and understand simple texts from everyday life (brochures, ads, invitations, simple letters, reservations, menus) in the third modern language. They can communicate in routine situations and describe their environment, reflect an opinion in discussions and justify these.

Event Management

Semester 3
Academic year 2
Course code IMEB3EVMIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• The importance of MICE management within the marketing mix; special features of live communications • Structure of the meeting, convention, incentive and event market, participants in these markets, special features • Knowledge of project management seminars, conferences, congresses and events • Policy planning, organization planning (structure planning, program development, procurement of actors, programming), requirements planning (rooms, equipment, logistics), event preparation, event execution, event follow-up • Knowledge of marketing and financing for seminars, conferences, congresses and events; marketing planning, advertising campaigns, media planning, forms of finance, budgeting, liquidity planning • Knowledge in the management of customer relationships, customer retention and customer loyalty as a marketing goal in MICE management • Knowledge regarding the characteristics of the incentive market and the implementation of incentive offers

Superior module:

Marketing and communication in Tourism

Module description:

Graduates are familiar with the tools of communication and branding and can solve problems and requirements for classic and non-classic advertising and sales promotion. They can initiate and evaluate the first planning steps of an advertising campaign. They are familiar with current opportunities and risks in the field of advertising and can reflect on the strategic and operational use of tools. The graduates have the necessary skills to analyze a situation for market research (environment analysis, market analysis, business analysis). They are familiar with basic survey methods in market research, can formulate problems for research approaches as well as formulate a questionnaire. Using a concrete course companion project, the basics of market research will be addressed and the application thereof discussed with the students. A research problem to be solved is identified and mapped out. A corresponding survey tool (under observation and discussion of quality criteria) is constructed. Based on the survey tool created, data is collected (taking into account the representativeness: survey design and quotas). The data is recorded electronically and initial data analysis (frequencies, crosstabs) are carried out with the help of MS Excel (or similar software). Initial results are discussed and the students reflect on the further use of the data. Graduates have an overview of current conditions in the market. They can recognize trends early and assess their impact on a business. Graduates have dealt with theoretical and practical innovations in the market and have developed an awareness of the rapidly changing demand needs, the saturated markets, intensification of competition, shrinking profit margins and impending ecological and psychological stress limits. Graduates are aware of the requirements placed on managers for the evaluation of innovations and can reflect on theoretical content and practical experiences.

IT-Applications in Tourism

Semester 3
Academic year 2
Course code IMEB3ITTVO
Type VO
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character final

Lecture content:

• Technical equipment in IT systems, • Quality features related to IT performance, • Shut down and data security • Configuration of PC (set up mail account, virus, spam filter, wireless routers, etc.) • Privacy and ethics on the WWW • Tourism ICT applications in hospitality management (global reservation systems, hotel reservation systems, property management systems, cash register, mobile technologies, customer relationship management systems, accounting and controlling systems, etc.) • ICT applications in tourism destination organizations (reservation systems, mobile technologies, CRM systems, destination cards, mobile systems RFID, NFC, etc.) • Management information systems, IT solutions in telephony, access and control systems • Current innovative systems in the tourism market • Conditions for internal coordination and linkage of systems • Evaluation and assessment of systems and technological processes

Superior module:

eTourism

Module description:

Graduates have an understanding of IT terminology, current developments in information technology and are familiar with the overview of IT systems in private and corporate sectors. For this purpose, they are familiar with which performance and safety features are relevant for the specific purpose. Graduates are familiar with the most important applications for typical applications with in tourism, have an overview of current trends and can better assess future developments affecting SMEs. Graduates are familiar with the problems of the internet economy and can demonstrate this with practical examples and transfer these onto the tourism industry. Graduates are able to act in a situation-specific problem-oriented manner and to use the current and innovative potential of the Internet for the marketing of tourism products.

Market Research in Tourism

Semester 3
Academic year 2
Course code IMEB3MREIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Importance of market research in tourism; the role of information in marketing • Business environment, competition, market and internal analysis • Distinction between primary and secondary surveys • Statistical secondary sources in tourism • Survey instruments in primary surveys: survey, observation, experiment • Population, sample selection, sample size, value, and accuracy, quality criteria • Definition of a research issue, hypotheses and hypothesis model • Research design and method selection • Market research briefing and questionnaire development (scale, scale levels) • Data collection and presentation of results

Superior module:

Marketing and communication in Tourism

Module description:

Graduates are familiar with the tools of communication and branding and can solve problems and requirements for classic and non-classic advertising and sales promotion. They can initiate and evaluate the first planning steps of an advertising campaign. They are familiar with current opportunities and risks in the field of advertising and can reflect on the strategic and operational use of tools. The graduates have the necessary skills to analyze a situation for market research (environment analysis, market analysis, business analysis). They are familiar with basic survey methods in market research, can formulate problems for research approaches as well as formulate a questionnaire. Using a concrete course companion project, the basics of market research will be addressed and the application thereof discussed with the students. A research problem to be solved is identified and mapped out. A corresponding survey tool (under observation and discussion of quality criteria) is constructed. Based on the survey tool created, data is collected (taking into account the representativeness: survey design and quotas). The data is recorded electronically and initial data analysis (frequencies, crosstabs) are carried out with the help of MS Excel (or similar software). Initial results are discussed and the students reflect on the further use of the data. Graduates have an overview of current conditions in the market. They can recognize trends early and assess their impact on a business. Graduates have dealt with theoretical and practical innovations in the market and have developed an awareness of the rapidly changing demand needs, the saturated markets, intensification of competition, shrinking profit margins and impending ecological and psychological stress limits. Graduates are aware of the requirements placed on managers for the evaluation of innovations and can reflect on theoretical content and practical experiences.

Marketing Communication in Tourism

Semester 3
Academic year 2
Course code IMEB3MCOIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• Basics of tourism promotion: communication and branding, classic and non-classic advertising, sales advertising within tourism • Using instruments of advertising properly (professional advertising, sales promotion, direct mail, co-operation advertising, online advertising, etc.) • Planning an advertising campaign (target definition, environment and research, budget, time frame, creation and design) • Media for tourism advertising: media planning in tourism (advertising and promotional material) • Special features of brand communication in tourism (introduction, meaning, environment, brand management) • Prospects and opportunities of tourism advertising (budget advertising, mobile marketing, ambient media, etc.) • Practical examples of SMEs in the hospitality industry and destination organizations

Superior module:

Marketing and communication in Tourism

Module description:

Graduates are familiar with the tools of communication and branding and can solve problems and requirements for classic and non-classic advertising and sales promotion. They can initiate and evaluate the first planning steps of an advertising campaign. They are familiar with current opportunities and risks in the field of advertising and can reflect on the strategic and operational use of tools. The graduates have the necessary skills to analyze a situation for market research (environment analysis, market analysis, business analysis). They are familiar with basic survey methods in market research, can formulate problems for research approaches as well as formulate a questionnaire. Using a concrete course companion project, the basics of market research will be addressed and the application thereof discussed with the students. A research problem to be solved is identified and mapped out. A corresponding survey tool (under observation and discussion of quality criteria) is constructed. Based on the survey tool created, data is collected (taking into account the representativeness: survey design and quotas). The data is recorded electronically and initial data analysis (frequencies, crosstabs) are carried out with the help of MS Excel (or similar software). Initial results are discussed and the students reflect on the further use of the data. Graduates have an overview of current conditions in the market. They can recognize trends early and assess their impact on a business. Graduates have dealt with theoretical and practical innovations in the market and have developed an awareness of the rapidly changing demand needs, the saturated markets, intensification of competition, shrinking profit margins and impending ecological and psychological stress limits. Graduates are aware of the requirements placed on managers for the evaluation of innovations and can reflect on theoretical content and practical experiences.

Quality and Process Management

Semester 3
Academic year 2
Course code IMEB3QPMVO
Type VO
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

• The importance of service quality in tourism • Quality dimension – focus on customer expectations • Models for service quality and design of service processes • Differences in process management and quality management • The control loop for service quality (Deming) • Quality management approaches (ISO, EFQM, etc.) and certification • Quality management as a management task • TQM - Total Quality Management • Internal marketing for quality processes • Measurement of service quality • Quality instruments

Superior module:

Qualiy Management and Law

Module description:

The graduates have a basic understanding of service-oriented quality management in tourism and can recognise quality gaps using process analyses. They are familiar with the potential of quality management and can help to employ instruments of quality management as a functional ingredient of management. They know that quality can have a competitive advantage, and can respond more quickly to customer needs through their knowledge of analytical methods and process improvement. Graduates are familiar with the principles of contract law, in particular, with the main legal (contractual) conditions in the workplace, in business and in tourism. They can differentiate between different types of contracts and are familiar with the elements of legal issues. They are aware of liability issues, are familiar with collective agreements and are aware of the principle provisions of travel law. They can differentiate taxes from each other and are familiar with Austrian and international tax jurisdictions in the context of tourism.

Statistic Tutorial

Semester 3
Academic year 2
Course code IMEB3STASE
Type SE
Kind Compulsory
INTL-Code 5
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

Exercises on descriptive statistics: univariates (data collection and processing - representation in the form of frequency distributions - calculation and interpretation of position and dispersion measures) and bivariate methods (cross tables - regression, correlation and contingent analysis) Inferential statistics (point and interval estimation - significance tests for averages, proportions and independence) Exercises in SPSS

Superior module:

Research Methodologies Advanced

Module description:

The graduates have the ability to work on a self-chosen task relating to theory (qualitative and/or quantitative) using scientific methods. They recognize the problem content of tasks and understand professional relationships, can systematize their thoughts, structure contents clearly and find solutions through the application of appropriate solution methods and represent these in a convincing manner. In particular, graduates understand the capabilities and limitations of statistical data analysis and can answer technical questions using statistical analysis. They are capable of applying basic statistical methods, namely univariate and bivariate methods in the functional areas of a business, in an institution or a destination. In addition, graduates are familiar with each of the latest version of the statistical software programs SPSS and/or Excel.

Statistics

Semester 3
Academic year 2
Course code IMEB3STAIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Fundamentals of statistics and data analysis • Data matrix and scale types • Descriptive statistics: univariate (collection and processing of data – representation in the form of frequency distributions – calculation and interpretation of location and dispersion measures) and bivariate methods (crosstabs – regression, correlation and contingency analysis) • Inferential statistics (point and interval estimation – significance tests for mean values, unit values and independence)

Superior module:

Research Methodologies Advanced

Module description:

The graduates have the ability to work on a self-chosen task relating to theory (qualitative and/or quantitative) using scientific methods. They recognize the problem content of tasks and understand professional relationships, can systematize their thoughts, structure contents clearly and find solutions through the application of appropriate solution methods and represent these in a convincing manner. In particular, graduates understand the capabilities and limitations of statistical data analysis and can answer technical questions using statistical analysis. They are capable of applying basic statistical methods, namely univariate and bivariate methods in the functional areas of a business, in an institution or a destination. In addition, graduates are familiar with each of the latest version of the statistical software programs SPSS and/or Excel.

Trends in Tourism

Semester 3
Academic year 2
Course code IMEB3TITIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Analysis of the environment as a prerequisite for innovative marketing • Methods for environmental analysis in tourism • Analysis of the environment using a systematic method (trend analysis, scenario technique, multivariate techniques, early-warning systems); • Analysis of the environment using creative methods (expert survey, Delphi survey, demographic marketing research, scenario planning) • Megatrends in society with an impact on tourism • Trends in key subjects areas of tourism (family tourism, urban tourism, summer tourism, winter tourism, health tourism, etc.)

Superior module:

Marketing and communication in Tourism

Module description:

Graduates are familiar with the tools of communication and branding and can solve problems and requirements for classic and non-classic advertising and sales promotion. They can initiate and evaluate the first planning steps of an advertising campaign. They are familiar with current opportunities and risks in the field of advertising and can reflect on the strategic and operational use of tools. The graduates have the necessary skills to analyze a situation for market research (environment analysis, market analysis, business analysis). They are familiar with basic survey methods in market research, can formulate problems for research approaches as well as formulate a questionnaire. Using a concrete course companion project, the basics of market research will be addressed and the application thereof discussed with the students. A research problem to be solved is identified and mapped out. A corresponding survey tool (under observation and discussion of quality criteria) is constructed. Based on the survey tool created, data is collected (taking into account the representativeness: survey design and quotas). The data is recorded electronically and initial data analysis (frequencies, crosstabs) are carried out with the help of MS Excel (or similar software). Initial results are discussed and the students reflect on the further use of the data. Graduates have an overview of current conditions in the market. They can recognize trends early and assess their impact on a business. Graduates have dealt with theoretical and practical innovations in the market and have developed an awareness of the rapidly changing demand needs, the saturated markets, intensification of competition, shrinking profit margins and impending ecological and psychological stress limits. Graduates are aware of the requirements placed on managers for the evaluation of innovations and can reflect on theoretical content and practical experiences.

Destination Management

Innovations in Destination Management

Semester 3
Academic year 2
Course code IMEB3IDEIL
Type IL
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Challenges of innovative services • Trends and future prospects in destination management • Importance of environmental factors for innovation processes • Innovation potential along the destination value chain • Innovative destination concepts • Methods for analysis and evaluation of innovative concepts

Superior module:

Destination Management

Module description:

Graduates have an overview of the development of destinations, their most important stakeholders and development prospects. They are familiar with the differences in the macro and micro organization of destinations and the external factors that significantly influence the management decisions in destination establishments. They acquire the market factors (supply and demand) and are familiar with the specific characteristics of the main tourist markets (Austria, German-speaking area, Europe). They are familiar with the central control instruments in destination management and on the basis of these processes are able to develop, analyze and define new goals. Graduates are familiar with trends and new innovative destination concepts and are aware of the requirements and challenges in their implementation.

German 2

German 3

Semester 3
Academic year 2
Course code IMEB3GERIL
Type IL
Kind Elective
INTL-Code 5
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

• Describe home and apartment • Hotel: rooms, furnishings, complaints • Restaurant: menu selections and recommendations, complaint • Tourist information: directions, points of interest • Travel agency: countries, landmarks, catalogue descriptions, travel diary • Financial transactions, shopping, talking to the doctor

Superior module:

German 2

Module description:

The graduates are able to understand a wide range of demanding, longer texts, and recognize implicit meaning. They can express themselves spontaneously and fluently without much obvious searching for words. They can use the language in a social and professional context or in training and studies effectively and flexibly, produce clear, structured and express details on complex subjects, showing controlled use of organizational text association appropriately. Graduates are able to read and understand simple texts from everyday life (brochures, ads, invitations, simple letters, reservations, menus) in the third modern language. They can communicate in routine situations and describe their environment, reflect an opinion in discussions and justify these.

Hospitality Management

Innovations in Hospitality Management

Semester 3
Academic year 2
Course code IMEB3IHOIL
Type IL
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Challenges in innovative services • Trends and future prospects in hotel and gastronomy • Importance of environmental factors for innovation processes in the private and chain hotel sectors • Innovation potential along the value chain in the hotel and restaurant sectors • Innovative hotel and gastronomy concepts, as well as hotel and gastronomy processes • Methods for analysis and evaluation of innovative concepts

Superior module:

Hospitality Management

Module description:

Graduates learn to perform management tasks for the hospitality industry, with a particular focus on innovation and product development. The students mostly deal theoretically with innovation characteristics and general trends and specific tourism trends from which innovations are derived. They deal with innovation potential within the hospitality industry and learn innovation while assessing their market value. With the consolidation in operational hotel management (Logistics and F&B Management) they can work out process innovations in addition to product innovations. The issue of product innovation is studied in depth by means of a project implementing the theoretical knowledge directly in real hotel operation. Here, the ideas of the owner need to be implemented so that existing resources are involved in the product development process.

Italian 2

Italian 3

Semester 3
Academic year 2
Course code IMEB3ITAIL
Type IL
Kind Elective
INTL-Code 5
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

• Description of a city, a country; description of sights; report on a vacation; find out about a travel connection; talk about events in the past • Workplace: curriculum; job description; job application • Grammar: the direct and indirect personal pronouns in the past; the irregular forms of the perfect; the split article; the pronoun "ne"; the absolute superlative; the possessives

Superior module:

Italian 2

Module description:

The graduates are able to understand a wide range of demanding, longer texts, and recognize implicit meaning. They can express themselves spontaneously and fluently without much obvious searching for words. They can use the language in a social and professional context or in training and studies effectively and flexibly, produce clear, structured and express details on complex subjects, showing controlled use of organizational text association appropriately. Graduates are able to read and understand simple texts from everyday life (brochures, ads, invitations, simple letters, reservations, menus) in the third modern language. They can communicate in routine situations and describe their environment, reflect an opinion in discussions and justify these.

Spanish 2

Spanish 3

Semester 3
Academic year 2
Course code IMEB3SPAIL
Type IL
Kind Elective
INTL-Code 5
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

• Description of a city, a country; description of sights; report on a vacation; find out about a travel connection; talk about events in the past • Family: introduce family; describe people • Clothing, seasons, weather: talk about clothes; designate seasons; talk about the weather • Workplace: designate different positions in a company; curriculum; job description; job application • Grammar: pretérito indefinido; time marker of pretérito indefinido; desde, hace, desde hace; diminutive form -ito/-ita; relative pronouns que, quien/es, donde, lo que; pretérito imperfecto; the absolute superlative -ísimo; use of pretérito perfecto, pretérito indefinido and pretérito; imperfecto; indefinite pronouns and adjectives; negation with ni ... ni ...; lo + adjective; adjectives: short forms buen, mal, gran; muy, mucho, demasiado; immediate past acabar de + infinitive; the prepositions para and por

Superior module:

Spanish 2

Module description:

The graduates are able to understand a wide range of demanding, longer texts, and recognize implicit meaning. They can express themselves spontaneously and fluently without much obvious searching for words. They can use the language in a social and professional context or in training and studies effectively and flexibly, produce clear, structured and express details on complex subjects, showing controlled use of organizational text association appropriately. Graduates are able to read and understand simple texts from everyday life (brochures, ads, invitations, simple letters, reservations, menus) in the third modern language. They can communicate in routine situations and describe their environment, reflect an opinion in discussions and justify these.

Course titleSWSECTSTYPE

Advanced Research Methodologies

Semester 4
Academic year 2
Course code IMEB4ARMIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 4
Examination character immanent

Lecture content:

• Detailed placement and discussion of the methods of empirical social research (quantitative and qualitative research methods) • Discussion of the relationships between the terms "truth", "knowledge" and the finishing off of a hypothesis-testing research design • Preparation of the idea on the research issue, research design, outline for the bachelor thesis 1 and 2

Superior module:

Research Methodologies Advanced

Module description:

The graduates have the ability to work on a self-chosen task relating to theory (qualitative and/or quantitative) using scientific methods. They recognize the problem content of tasks and understand professional relationships, can systematize their thoughts, structure contents clearly and find solutions through the application of appropriate solution methods and represent these in a convincing manner. In particular, graduates understand the capabilities and limitations of statistical data analysis and can answer technical questions using statistical analysis. They are capable of applying basic statistical methods, namely univariate and bivariate methods in the functional areas of a business, in an institution or a destination. In addition, graduates are familiar with each of the latest version of the statistical software programs SPSS and/or Excel.

Applied Research

Semester 4
Academic year 2
Course code IMEB4ZRMIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 1
ECTS Credits 1
Examination character immanent

Lecture content:

Iscontour

Superior module:

Research Methodologies Advanced

Module description:

The graduates have the ability to work on a self-chosen task relating to theory (qualitative and/or quantitative) using scientific methods. They recognize the problem content of tasks and understand professional relationships, can systematize their thoughts, structure contents clearly and find solutions through the application of appropriate solution methods and represent these in a convincing manner. In particular, graduates understand the capabilities and limitations of statistical data analysis and can answer technical questions using statistical analysis. They are capable of applying basic statistical methods, namely univariate and bivariate methods in the functional areas of a business, in an institution or a destination. In addition, graduates are familiar with each of the latest version of the statistical software programs SPSS and/or Excel.

Business English 4

Semester 4
Academic year 2
Course code IMEB4ENGIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• Business English vocabulary related to the tourism industry (lead sales calls, financing and financial transactions, purchasing power, current issues and trends in the tourism industry) • Grammar in business English • Presentation of facts and figures, reading and understanding financial reports • Handling of complaints, holding supplier talks Preparing students for the Cambridge BEC Higher Certificate (optional certificate with international rating)

Superior module:

Business English 2

Module description:

The graduates are able to understand a wide range of demanding, longer texts, and recognize implicit meaning. They can express themselves spontaneously and fluently without much obvious searching for words. They can use the language in a social and professional context or in training and studies effectively and flexibly, produce clear, structured and express details on complex subjects, showing controlled use of organizational text association appropriately. Graduates are able to read and understand simple texts from everyday life (brochures, ads, invitations, simple letters, reservations, menus) in the third modern language. They can communicate in routine situations and describe their environment, reflect an opinion in discussions and justify these.

International Law

Semester 4
Academic year 2
Course code IMEB4ITLVO
Type VO
Kind Compulsory
INTL-Code 5
SWS 3
ECTS Credits 3
Examination character final

Lecture content:

• Contract types • Termination of contracts (capacity, formal aspects, limitation, representation, rules of the Austrian Civil Code) • Fulfilment of contracts • Impairment in performance • Travel law, contractual relations in tourism (EU travel policies: trip cancellation, corrective action, liability in travel organizations, Frankfurt table, information disclosure), accommodation contract, transportation contract, international agreements (Montreal and Warsaw Convention) • Principles of tax law (classification of taxes, tax laws and tax treaties in Austria and international) • Principles of labour law (employment contract basics, dissolution and termination of employment contracts, tariff agreements)

Superior module:

Qualiy Management and Law

Module description:

The graduates have a basic understanding of service-oriented quality management in tourism and can recognise quality gaps using process analyses. They are familiar with the potential of quality management and can help to employ instruments of quality management as a functional ingredient of management. They know that quality can have a competitive advantage, and can respond more quickly to customer needs through their knowledge of analytical methods and process improvement. Graduates are familiar with the principles of contract law, in particular, with the main legal (contractual) conditions in the workplace, in business and in tourism. They can differentiate between different types of contracts and are familiar with the elements of legal issues. They are aware of liability issues, are familiar with collective agreements and are aware of the principle provisions of travel law. They can differentiate taxes from each other and are familiar with Austrian and international tax jurisdictions in the context of tourism.

Internet Economy

Semester 4
Academic year 2
Course code IMEB4ITEVO
Type VO
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character final

Lecture content:

• General introduction to the Internet Economy: Web 1.0 vs. Web 2.0 vs. Web 3.0 • The economic concepts and new business models within the Internet economy are acknowledged • Students can put into practice the specifics of network economics • Economic impact of eCommece hypotheses are known and students can evaluate these accordingly using strategic decision making.

Superior module:

eTourism

Module description:

Graduates have an understanding of IT terminology, current developments in information technology and are familiar with the overview of IT systems in private and corporate sectors. For this purpose, they are familiar with which performance and safety features are relevant for the specific purpose. Graduates are familiar with the most important applications for typical applications with in tourism, have an overview of current trends and can better assess future developments affecting SMEs. Graduates are familiar with the problems of the internet economy and can demonstrate this with practical examples and transfer these onto the tourism industry. Graduates are able to act in a situation-specific problem-oriented manner and to use the current and innovative potential of the Internet for the marketing of tourism products.

Internship 1

Semester 4
Academic year 2
Course code IMEB4INSIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 0
ECTS Credits 3
Examination character immanent

Lecture content:

• The aim is to consolidate the practical skills and their targeted application in a future professional environment • The focus is on the knowledge transfer from university to the workplace and vice versa. Students should reflect upon and apply their experience in future activities. Especially important is that a knowledge transfer between universities and the workplace and vice versa takes place

Superior module:

Internship

Module description:

Graduates have gone through the process of reflecting on professional development, orientation, qualification requirements and have dealt intensively with questions on these topics. They can assess their skills and are aware of their correct usage. In an accompanying process, they have reflected specifically on their strengths and weaknesses and are aware of fundamental strategies needed to deal with professional and personal deficits within the professional environment.

Simulation Financial Management

Semester 4
Academic year 2
Course code IMEB4FMSRC
Type RC
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 1
Examination character immanent

Lecture content:

• Theoretical reflection on the cause and effect of entrepreneurial decision-making tools using an example from the hospitality arena • Within this course, tools and methods of accounting, finance and controlling are applied by the students in a concrete business context. This includes for example: profit margin calculation, break-even analysis, (cost volume profit analysis), ratio analysis in the hotel as a measure of operational processes (uniform system of accounts), staff ratios, cash flow statement, financial statement analysis, profit and loss account. • The simulation consolidates this knowledge in an integrated context through the planning and control of an example hotel. The students learn which levers can be used to influence profitability. Participants experience the leadership of the company from a top management perspective and gain a new view on business decisions and actions.

Superior module:

Accounting Advanced

Module description:

Graduates understand the importance of cost accounting and learn their areas of application within the enterprise. They explore different theories and costs and types of costs and can assign these examples to tourist companies. They learn different costing methods and can use them. They mainly differentiate between full and direct costing and can assess the advantages and disadvantages of both types of invoices. The graduates can finally create a tiered contribution margin accounting in detail. They can handle special accounts frameworks in tourism enterprises with ease.

Destination Management

Advanced Destination Management

Semester 4
Academic year 2
Course code IMEB4ADMIL
Type IL
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Dual function of the destination as a virtual company • In-depth study of network management in destinations • Strategic planning • Control function of destinations • Establishment of quality control instruments in destinations • Management of quality control instruments in co-operation partners • Product development and innovation in destinations

Superior module:

Destination Management

Module description:

Graduates have an overview of the development of destinations, their most important stakeholders and development prospects. They are familiar with the differences in the macro and micro organization of destinations and the external factors that significantly influence the management decisions in destination establishments. They acquire the market factors (supply and demand) and are familiar with the specific characteristics of the main tourist markets (Austria, German-speaking area, Europe). They are familiar with the central control instruments in destination management and on the basis of these processes are able to develop, analyze and define new goals. Graduates are familiar with trends and new innovative destination concepts and are aware of the requirements and challenges in their implementation.

Product Development Destination Management

Semester 4
Academic year 2
Course code IMEB4PDDIL
Type IL
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 4
Examination character immanent

Lecture content:

• Introduction to project management: Basic knowledge and skills in terms of the concepts, goals, structures, phases and tools of project management • Basic forms of project organization, the ratio of project ideas and goal, problem solving cycle and person orientation • Introduction to innovation management with a focus on selected aspects of application-oriented innovation management • Students deal with the conditions for innovation within the hotel and gastronomy sector, discover potential for innovative product development within the industry and, under the guidance of the course instructor, develop innovative ideas for individual areas of the service chain in the hospitality industry

Superior module:

Destination Management

Module description:

Graduates have an overview of the development of destinations, their most important stakeholders and development prospects. They are familiar with the differences in the macro and micro organization of destinations and the external factors that significantly influence the management decisions in destination establishments. They acquire the market factors (supply and demand) and are familiar with the specific characteristics of the main tourist markets (Austria, German-speaking area, Europe). They are familiar with the central control instruments in destination management and on the basis of these processes are able to develop, analyze and define new goals. Graduates are familiar with trends and new innovative destination concepts and are aware of the requirements and challenges in their implementation.

German 2

German 4

Semester 4
Academic year 2
Course code IMEB4GERIL
Type IL
Kind Elective
INTL-Code 5
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

• CV, job applications • Interviews • The weather • Grammar: features of the perfect; the possessives; adverbs; the reflexive verbs; the distributive numbers; the continuous; the comparative

Superior module:

German 2

Module description:

The graduates are able to understand a wide range of demanding, longer texts, and recognize implicit meaning. They can express themselves spontaneously and fluently without much obvious searching for words. They can use the language in a social and professional context or in training and studies effectively and flexibly, produce clear, structured and express details on complex subjects, showing controlled use of organizational text association appropriately. Graduates are able to read and understand simple texts from everyday life (brochures, ads, invitations, simple letters, reservations, menus) in the third modern language. They can communicate in routine situations and describe their environment, reflect an opinion in discussions and justify these.

Hospitality Management

Advanced Hospitality Management

Semester 4
Academic year 2
Course code IMEB4AHMIL
Type IL
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• In-depth study of the hotel operation management • Work areas in logistics and F&B management • Main areas of responsibility in lodging and F&B management • Job requirements reception and reservations • Price policy in accommodation sector and profit optimization using yield management • Housekeeping and quality management • Planning, production and control in the F&B sector • Offer design in the F&B sector • Management indicators for the lodging and F&B management

Superior module:

Hospitality Management

Module description:

Graduates learn to perform management tasks for the hospitality industry, with a particular focus on innovation and product development. The students mostly deal theoretically with innovation characteristics and general trends and specific tourism trends from which innovations are derived. They deal with innovation potential within the hospitality industry and learn innovation while assessing their market value. With the consolidation in operational hotel management (Logistics and F&B Management) they can work out process innovations in addition to product innovations. The issue of product innovation is studied in depth by means of a project implementing the theoretical knowledge directly in real hotel operation. Here, the ideas of the owner need to be implemented so that existing resources are involved in the product development process.

Product Development Hospitality Management

Semester 4
Academic year 2
Course code IMEB4PDHIL
Type IL
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 4
Examination character immanent

Lecture content:

• Introduction to project management: Basic knowledge and skills in terms of the concepts, goals, structures, phases and tools of project management • Basic forms of project organization, the ratio of project ideas and contract, problem solving cycle and personnel orientation • Introduction to innovation management with a focus on selected aspects of application-oriented innovation management Students deal with the preconditions for innovation in the hotel and gastronomy industry, discover potential for innovative product development in the branch and develop innovative ideas for individual areas of the service chain within the hospitality industry under the guidance of the course instructor.

Superior module:

Hospitality Management

Module description:

Graduates learn to perform management tasks for the hospitality industry, with a particular focus on innovation and product development. The students mostly deal theoretically with innovation characteristics and general trends and specific tourism trends from which innovations are derived. They deal with innovation potential within the hospitality industry and learn innovation while assessing their market value. With the consolidation in operational hotel management (Logistics and F&B Management) they can work out process innovations in addition to product innovations. The issue of product innovation is studied in depth by means of a project implementing the theoretical knowledge directly in real hotel operation. Here, the ideas of the owner need to be implemented so that existing resources are involved in the product development process.

Italian 2

Italian 4

Semester 4
Academic year 2
Course code IMEB4ITAIL
Type IL
Kind Elective
INTL-Code 5
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

• Italy & Austria as a tourist countries: brochures, texts, numbers • Practical things a tourist should know if travelling to Italy /Austria: transportation, tourist information, etc. • The different types of tourism • The different types of accommodation: villas, etc. • The weather in Italy &Austria. (climates and seasons) • Italy & Austria from the perspective of a tourist • Italy & Austria: celebrations and traditions (customs, Christmas, Easter, etc.) • Environmental and sustainable tourism: environmental protection • Strategies for conversations: interrupting, taking charge of the conversation, express opinion and taking a stand • New technologies, Italian on the Internet • Planning a trip • Weather forecasts • Grammar: features of the perfect; the possessives; adverbs; the reflexive verbs; the distributive numbers; the continuous; the comparative

Superior module:

Italian 2

Module description:

The graduates are able to understand a wide range of demanding, longer texts, and recognize implicit meaning. They can express themselves spontaneously and fluently without much obvious searching for words. They can use the language in a social and professional context or in training and studies effectively and flexibly, produce clear, structured and express details on complex subjects, showing controlled use of organizational text association appropriately. Graduates are able to read and understand simple texts from everyday life (brochures, ads, invitations, simple letters, reservations, menus) in the third modern language. They can communicate in routine situations and describe their environment, reflect an opinion in discussions and justify these.

Marketing and communication in Tourism

Markets and Innovations

Semester 4
Academic year 2
Course code IMEB4MAIIL
Type IL
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 4
Examination character immanent

Lecture content:

• The course aims, for instance during trade fairs (for example, the International Tourism Exchange ITB Berlin, the leading trade fair for the international tourism industry), to research current issues in the tourism industry, in particular hospitality management. The ITB Berlin is the industry’s meeting place, marketplace and impulse-provider all in one. • Field trips in current innovative tourist markets can be organized as part of the course (innovative hotels, innovative destinations, innovative recreational and cultural facilities, innovative tourist-related colleges or universities). • A seminar or project work on the content of excursions and research on the topic allows graduates to reflect on their impressions and theoretical insights

Superior module:

Marketing and communication in Tourism

Module description:

Graduates are familiar with the tools of communication and branding and can solve problems and requirements for classic and non-classic advertising and sales promotion. They can initiate and evaluate the first planning steps of an advertising campaign. They are familiar with current opportunities and risks in the field of advertising and can reflect on the strategic and operational use of tools. The graduates have the necessary skills to analyze a situation for market research (environment analysis, market analysis, business analysis). They are familiar with basic survey methods in market research, can formulate problems for research approaches as well as formulate a questionnaire. Using a concrete course companion project, the basics of market research will be addressed and the application thereof discussed with the students. A research problem to be solved is identified and mapped out. A corresponding survey tool (under observation and discussion of quality criteria) is constructed. Based on the survey tool created, data is collected (taking into account the representativeness: survey design and quotas). The data is recorded electronically and initial data analysis (frequencies, crosstabs) are carried out with the help of MS Excel (or similar software). Initial results are discussed and the students reflect on the further use of the data. Graduates have an overview of current conditions in the market. They can recognize trends early and assess their impact on a business. Graduates have dealt with theoretical and practical innovations in the market and have developed an awareness of the rapidly changing demand needs, the saturated markets, intensification of competition, shrinking profit margins and impending ecological and psychological stress limits. Graduates are aware of the requirements placed on managers for the evaluation of innovations and can reflect on theoretical content and practical experiences.

Spanish 2

Spanish 4

Semester 4
Academic year 2
Course code IMEB4SPAIL
Type IL
Kind Elective
INTL-Code 5
SWS 3
ECTS Credits 3
Examination character immanent

Lecture content:

• Spain & Austria as a tourist countries: brochures, texts, numbers • Practical things a tourist should know if travelling to Spain/Austria: transportation, tourist information, etc. • The different types of tourism • The different types of accommodation: paradores, country houses, etc. • The weather in Spain/Austria. (climates and seasons) • Spain & Austria from the perspective of a tourist • Spain & Austria: celebrations and traditions (customs, Christmas, Easter, etc.) • Environmental and sustainable tourism: environmental protection • Strategies for conversations: interrupting, taking charge of the conversation, express opinion and taking a stand • New technologies, Spanish on the Internet • Planning a trip • Weather forecasts • Grammar: time expressions of the future; pensar + inf., ir a + inf.; conditional clauses in the indicative (si ...); impersonal sentences (es necesario + inf. etc..); the imperative use of pronouns; the verbs pensar, creer, ser and estar in expressions of opinion; expressions on opinion; use of some prepositions (de, sobre, por y para); estar + participio; futuro imperfecto; pretérito plusquamperfecto

Superior module:

Spanish 2

Module description:

The graduates are able to understand a wide range of demanding, longer texts, and recognize implicit meaning. They can express themselves spontaneously and fluently without much obvious searching for words. They can use the language in a social and professional context or in training and studies effectively and flexibly, produce clear, structured and express details on complex subjects, showing controlled use of organizational text association appropriately. Graduates are able to read and understand simple texts from everyday life (brochures, ads, invitations, simple letters, reservations, menus) in the third modern language. They can communicate in routine situations and describe their environment, reflect an opinion in discussions and justify these.

Course titleSWSECTSTYPE

Bachelor Thesis Seminar 1

Semester 5
Academic year 3
Course code IMEB5BBASE
Type SE
Kind Bachelor thesis
INTL-Code 5
SWS 2
ECTS Credits 6
Examination character immanent

Lecture content:

• The students submit a written thesis pertaining to this seminar-guided lecture. This first theory-based bachelor thesis forms the basis for the second thesis, a practical or empirical work expounding on the first. With this work, students prove their own ability to process a task using scientific methods. Moreover, work for completion outside the course and short presentations are requested throughout the semester to document the learning progress with respect to the thesis. • Supporting students on individual questions about their work (for example. "From idea to the research issues", structuring options, building up argumentation structures), reiteration of the contents of the course "Consolidation of Methods in Scientific Work".

Superior module:

Bachelor Thesis 1

Module description:

The graduates have the ability to complete a self-chosen task practice-based using scientific methods. They recognize the problem content of tasks and understand professional relationships, can systematize their thoughts, structure contents clearly, find solutions through the application of appropriate solution methods and represent these convincingly.

Business English 5

Semester 5
Academic year 3
Course code IMEB5ENGIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• Business English vocabulary with reference to the tourism industry (innovations in hotels and destinations, current economic situation, intercultural communication, describing risks and potentials) • Grammar in business English • Carrying out simple negotiations, generating offers, networking • Preparing students for the Cambridge BEC Higher Certificate (optional certificate with international rating)

Superior module:

Business English 3

Module description:

The graduates are able to understand a wide range of demanding, longer texts, and recognize implicit meaning. They can express themselves spontaneously and fluently without much obvious searching for expressions. They can use the language in their social and professional life as well as in their academic and educational life effectively and flexibly. They can produce a clear, well-structured and detailed text on complex subject matters, using a wide range of connecting words appropriately. In the third foreign language, graduates can understand the main contents of complex texts on concrete and abstract topics, also understanding technical discussions in their special field. They can converse with native speakers fluently and spontaneously without obviously searching for expressions. They can express their thoughts on a wide range of topics in detail and with clarity, express their opinions about a current issue and explain the pros and cons of various options.

Finance and Investment

Semester 5
Academic year 3
Course code IMEB5FINVO
Type VO
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

• Financial management in companies • Forms of financing: debt financing, venture capital, bonds, shares, mezzanines, Business Angels • Liquidity management and liquidity ratios in the company (short-term and medium-term financial planning, cash flow) • Financial plan funding rules • Financial incentives (in Austria-tourism and international comparison) • Capital budgeting decision support for SMEs • Business valuation • Basel III, Quick Test

Superior module:

Controlling and Finance

Module description:

Graduates are familiar with the methods and tools for corporate planning and corporate management in SMEs. They can select assets and liabilities and income and expenses and have an overview of tools for the analysis of financial statements. Graduates understand the fundamental relationships between corporate finance and are familiar with the basic process for capital budgeting as well as for operational and strategic methods of control in companies, which enables them to make decisions concerning investment opportunities. They can apply tools and methods of strategic as well as operational controlling as an instrument of corporate control with concrete examples in small and medium tourism companies. Through the knowledge of different methods of analysis and reporting, they can reflect on data and facts and define future tasks and goals. The analytic competence of the students in terms of quantitative information is clearly discernible after completion of the course.

Human Resource Management

Semester 5
Academic year 3
Course code IMEB5HRMVO
Type VO
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character final

Lecture content:

• Fundamentals, objectives, tasks in human resource management • Instruments of personnel management and resourcing • Power conservation and promotion • Personnel controlling, information systems and human resource management concepts

Superior module:

Human Resource Management

Module description:

Students acquire knowledge of the theoretical concepts and applications of human resource management. On consolidation, they have a thorough knowledge of strategic human resource development and continuance approaches. They deal with relevant issues and challenges in human resources management and develop potential solutions. Whilst considering innovative HRM concepts, strategic approaches are re-examined and skills for systematic construction, development and maintenance of the human resources acquired.

Sustainability in Tourism

Semester 5
Academic year 3
Course code IMEB5SUTIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• Fundamentals of ecological, economic and social sustainability with special focus on tourism, • Current state of the debate in society, science and research • Overview of the main international agreements and initiatives on sustainability and sustainable tourism • Overview of the main problems that exist in tourism (environmental, social, tourism in developing countries) • Corporate social responsibility as a management tool in sustainability management, illustrated by selected examples from practice • Sustainable tourism concepts in practice, • Implementation of sustainability in SMEs and in the international arena

Superior module:

Special Aspects of Tourism Management

Module description:

Graduates understand the importance of sustainability in tourism development. They recognize the interaction in economic, social and environmental needs. Graduates have an overview of the relevant developments in society, science and research and are personally able to reflect on professional actions under the aspect of sustainability. Graduates have knowledge of the problem and solution of specific aspects of tourism management. Depending on the availability of the elective course "Special Issues in Tourism Management", they have the following skills: Tour-operator management: Graduates are familiar with the market structures within the European tour operators market and the different business models in travel agencies. They can differentiate between types of tour operator product - the package – and perform both strategically and operationally in planning, purchasing and sales. When pricing, the graduates are able to apply the methods of yield management. In the catalogue production they can implement the project management as well as take responsibility for the content design of the travel brochure. Management of transport companies: Graduates understand the complex relationship between transport and tourism or tourism development. They are familiar with the global markets of air transport and its main strategic areas. A particular focus is the assessment of strategic corporate relationships and knowledge of business models in aviation. Graduates can evaluate a destination, such as how the co-operation of the airlines can be used strategically. Within alpine destination management, graduates are familiar with the special significance of the mountain railway companies as a partner in destination management organizations. They reflect the impact of tourism transport on the environment and reflect this in their strategic considerations. MICE management: Graduates understand the underlying strategic and operational design tasks in the management of seminars, conferences and congresses as hubs of a knowledge-based society, or of events, as staged events in an experience-oriented society, with a particular focus on the current challenges facing the SME sector. Health tourism: Graduates are familiar with the current trends in the field of health tourism including the various sub-sectors such as health, wellness, medical wellness and medical tourism. They can evaluate product developments in health tourism for both destinations as well as hotels and initiate and understand the implications of these developments on the product management of destinations and hotels.

Web Publishing

Semester 5
Academic year 3
Course code IMEB5WEBIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• Technical basics of websites and maintenance systems (structure languages, domains and domain structures, server requirements, web space and hosting, FTP) • Basics of copywriting for advertising and PR: making differences in perceptions of online and offline texts, communication, interact, exchange, rate, altered text comprehension in online media, writing attractive texts, formulation and action, characteristics of online language • Adaptation of offline texts for online media • Usability and accessibility: ease of use in web design, accessibility and technical accessibility (browser independent output device-independent) • Interaction of image and text, portion of text and hypertext, text for e-mail and newsletters, texts in one2one communication • Image processing and multimedia components for the Web (preparing WebReady images, formats (JPG, GIF, PNG, SWF), audio and film documents on the Internet) • Comparison of different CMS, working with CMS and blogs

Superior module:

Webmarketing

Module description:

Graduates are able to act in a situation-specific problem-oriented manner and to use the current and innovative potential of the Internet for the marketing of tourism products. For direct sales they can create texts for various online media channels, are familiar with the technical requirements for a customer-oriented website and can develop online marketing strategy planning, including the instruments of social media marketing. They are familiar with the possibilities of indirect sales through intermediaries, can evaluate their business models and are capable of all online activities carried out with regard to specific strategic business goals

e-Marketing

Semester 5
Academic year 3
Course code IMEB5EMAIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Fundamentals in Internet marketing, Web 2.0, Web 3.0 and features of the Internet marketplace • Cross-media marketing • Viral marketing as an essential component of eMarketing • Permission marketing: Professional newsletter design • Search engine optimization (SEO): onsite vs. offsite, meta data, geo-information, semantic tags, registration routines, keyword density and keyword relevancy, link popularity, XML sitemaps, Google Places, recommended links • Search engine marketing (SEM): banner advertising, Google Adwords, Facebook ads, banner exchange programs, affiliate programs, placements, portals

Superior module:

Webmarketing

Module description:

Graduates are able to act in a situation-specific problem-oriented manner and to use the current and innovative potential of the Internet for the marketing of tourism products. For direct sales they can create texts for various online media channels, are familiar with the technical requirements for a customer-oriented website and can develop online marketing strategy planning, including the instruments of social media marketing. They are familiar with the possibilities of indirect sales through intermediaries, can evaluate their business models and are capable of all online activities carried out with regard to specific strategic business goals

Destination Marketing

Marketing Destination Management

Semester 5
Academic year 3
Course code IMEB5MDMIL
Type IL
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Destination as a competitive unit in tourism • Fundamentals of destination marketing • Planning function of destinations as a marketing tool • Networks in destinations (co-operation – horizontally and vertically) • Product development in destinations as a communication tool • Function of quality management in destinations as a marketing tool • Budgeting as a tool for destination marketing (co-operation marketing) • Comparative best practice regions nationally and internationally

Superior module:

Destination Marketing

Module description:

Graduates have an overview of the specific problems involved in the holistic marketing of destinations, potentials and future prospects. They are familiar with requirements of the stakeholders and the differences in the macro and micro organization within the industry. They are familiar with the marketing tasks of different service providers and, with the help of guidance and control tools, evaluate and analyze results, and define new goals. Graduates are familiar with trends and new innovative destination concepts and of the requirements and challenges of implementation within service management. They are familiar with the terminology of destination marketing and can define market recommendations using tools and methods of controlling.

German 3

German 5

Semester 5
Academic year 3
Course code IMEB5GERIL
Type IL
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Health and weather • Phases of life • Biographies – written vs. oral • Interview and presentation • Memory: description of past events • Trips and hotel • Description of tourist places • Trade fair • Hotel and city tour • At the reception • Education and profession • Application – formal vs. informal letter • Discussing statistics • Project: Simulating an interview • Grammar: pronouns, past forms, past perfect tense – sequence of tenses, subordinate clauses: if and when, passive, Konjunktiv II (subjunctive): original form and “würde” (would) + infinitive, direct and indirect questions, local prepositions: where vs. to where?, case: accusative, dative; genitive or periphrases

Superior module:

German 3

Module description:

The graduates are able to understand a wide range of demanding, longer texts, and recognize implicit meaning. They can express themselves spontaneously and fluently without much obvious searching for expressions. They can use the language in their social and professional life as well as in their academic and educational life effectively and flexibly. They can produce a clear, well-structured and detailed text on complex subject matters, using a wide range of connecting words appropriately. In the third foreign language, graduates can understand the main contents of complex texts on concrete and abstract topics, also understanding technical discussions in their special field. They can converse with native speakers fluently and spontaneously without obviously searching for expressions. They can express their thoughts on a wide range of topics in detail and with clarity, express their opinions about a current issue and explain the pros and cons of various options.

Italian 3

Italian 5

Semester 5
Academic year 3
Course code IMEB5ITAIL
Type IL
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Content: traditions, festivals and holidays in Austria and Italy • Railway station and motorways • School and university • CV (creating a CV and sample CVs); job application • Business correspondence and sample letters • Grammar: impersonal verbs; relative pronouns; conditional tense; imperfect tense, forms and application; future tense

Superior module:

Italian 3

Module description:

The graduates are able to understand a wide range of demanding, longer texts, and recognize implicit meaning. They can express themselves spontaneously and fluently without much obvious searching for expressions. They can use the language in their social and professional life as well as in their academic and educational life effectively and flexibly. They can produce a clear, well-structured and detailed text on complex subject matters, using a wide range of connecting words appropriately. In the third foreign language, graduates can understand the main contents of complex texts on concrete and abstract topics, also understanding technical discussions in their special field. They can converse with native speakers fluently and spontaneously without obviously searching for expressions. They can express their thoughts on a wide range of topics in detail and with clarity, express their opinions about a current issue and explain the pros and cons of various options.

Marketing Hospitality Management

Marketing Hospitality Management

Semester 5
Academic year 3
Course code IMEB5MHMIL
Type IL
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Information basis for marketing decisions: analysis of the hotel and hospitality markets (market definition, environment analysis, competitive analysis, business analysis, market research) • The importance of the marketing concept in hospitality marketing • Strategic marketing decisions in the hotel and gastronomy sector • Marketing mix in the hotel industry (service quality certifications in the hotel and gastronomy sector, program strategies, brand management, complaint management, pricing, strategic and tactical pricing policy packages as part of the terms policy, communication and distribution policy, customer relationship management) • Focus: distribution policy (classic and modern distribution channels, efficiency analysis, channel management) • Evaluation and control of marketing services

Superior module:

Marketing Hospitality Management

Module description:

Graduates understand the strategic and operational aspects of tourism marketing necessary for the development of a marketing concept in hospitality management, taking into account the current challenges facing the industry. They acquire market research skills, can collect and interpret data as the basis for a strategic marketing concept. They are aware of the particular importance of product and quality policy as well as communication and pricing policy as the basis for successful guest relationship management. Similarly, graduates can craft internal marketing, contributing to increased employee satisfaction and in turn, affecting guest relationship management. Graduates can strategically integrate instruments of eMarketing into the design of a hotel marketing concept.

Product Development Destination Management

Product Development Cases Destination Management

Semester 5
Academic year 3
Course code IMEB5PCDPT
Type PT
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 4
Examination character immanent

Lecture content:

In the 4th semester of the lecture Product Development Destination Management, students carry on with the relevant product ideas in a group project. Using creativity techniques and knowledge of project management, product ideas are transformed into a product concept. Here, the discourse within the working groups is considered of central importance as the basis for the reflexive examination of the process of concept development. During the project, the students deal with the management requirements starting from the development of innovative products/offers right up to their market entry.

Superior module:

Product Development Destination Management

Module description:

Graduates are aware of the requirements placed on managers to create a culture of innovation and can define the tools to generate creative ideas applied in a project concept. Graduates are able to define innovative product and service policy and to integrate this into the marketing mix. Here, all the design possibilities in the tourism service chain (potential, process and outcome phase) as well as all sorts of design levels (of core and add-on products) are used. They are familiar with individual phases of project management and are able to implement tasks in the planning stages.

Product Development Hospitality Management

Product Development Cases Hospitality Management

Semester 5
Academic year 3
Course code IMEB5PCHPT
Type PT
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 4
Examination character immanent

Lecture content:

In the 4th semester of the lecture Product Development Hospitality Management, students carry on with the relevant product and service ideas in a group project. Using creativity techniques and knowledge of project management, product ideas are transformed into a product concept. Here, the discourse within the working groups is considered of central importance as the basis for the reflexive examination of the process of concept development. During the project, the students deal with the management requirements starting from the development of innovative products and services up to their market entry.

Superior module:

Product Development Hospitality Management

Module description:

Graduates are aware of the requirements placed on managers to create a culture of innovation and can define the tools needed to generate creative ideas applied in a project concept. Graduates are able to define innovative product and service policy and to integrate this into the marketing mix. Here, all the design possibilities in the tourism service chain (potential, process and outcome phase) as well as all sorts of design levels (of core and add-on products) are used. They are familiar with individual phases of project management and are able to implement tasks in the planning stages.

Spanish 3

Spanish 5

Semester 5
Academic year 3
Course code IMEB5SPAIL
Type IL
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character immanent

Lecture content:

• Content: parts of the body, health and illness • Moods and feelings, art, image description • Traditions, festivals and holidays in Austria, Spain and Latin America • Sales discussions, advertisements • Technological changes in day-to-day life • Tourism of yesterday, today and tomorrow • Current tourism-related topics in Austria and Spain • Grammar: negative imperative; verbal periphrases; passive; present subjunctive; future, use of conjecture; imperfect subjunctive; unreal conditionals

Superior module:

Spanish 3

Module description:

The graduates are able to understand a wide range of demanding, longer texts, and recognize implicit meaning. They can express themselves spontaneously and fluently without much obvious searching for expressions. They can use the language in their social and professional life as well as in their academic and educational life effectively and flexibly. They can produce a clear, well-structured and detailed text on complex subject matters, using a wide range of connecting words appropriately. In the third foreign language, graduates can understand the main contents of complex texts on concrete and abstract topics, also understanding technical discussions in their special field. They can converse with native speakers fluently and spontaneously without obviously searching for expressions. They can express their thoughts on a wide range of topics in detail and with clarity, express their opinions about a current issue and explain the pros and cons of various options.

Course titleSWSECTSTYPE

Bachelor Thesis Seminar 2

Semester 6
Academic year 3
Course code IMEB6BASE
Type SE
Kind Bachelor thesis
INTL-Code 5
SWS 2
ECTS Credits 10
Examination character immanent

Lecture content:

• In the second bachelor thesis, students work on selected problems with mostly one project partner from the tourism industry. The second thesis is designed to check the hypotheses derived in the first thesis as well as to check whether or not the obtained results can be traced back to the generally valid information. • Presentations (including valuation) of the primary research concepts by students • As part of the accompanying seminar, individual questions on the primary research projects are discussed and answered • Detailed teaching and discussion of empirical social research methods.

Superior module:

Bachelor Thesis 2

Module description:

The graduates are able to process a practical, self-chosen task using scientific methods. They recognize the problem of the tasks and understand specialized correlations, can arrange their thoughts, structure the content clearly, find solutions using suitable methods and can present these solutions with conviction.

Business Planning

Semester 6
Academic year 3
Course code IMEB6BPLIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• The importance of business plans as well as the characteristics of successful business plans • Elements and structure of a business plan, divided as follows:  Executive summary  Product/service (exact description, customer benefits, target group, level of development)  Entrepreneur team  Market and competition  Marketing and sales (development of a marketing concept and development of the marketing tools)  Business system and organization (legal form, founders, staff planning, organizational structure)  SWOT analysis  Implementation schedule (timing and control)  Financial planning and financing (investment plan, capital requirements plan, profit planning, liquidity planning)  Implementation of the business plan in a start-up idea selected by the students themselves.

Superior module:

Entrepreneurship and Business Planning

Module description:

Graduates understand the importance of entrepreneurship as an engine driving the economy. They have explored different forms of entrepreneurship, requirements and challenges of entrepreneurship in tourism SMEs as well as success factors and economic aspects of company acquisition and succession. They can assess the challenges facing an entrepreneur in an international context and are aware of the increasing importance of social responsibility in business. Graduates can transfer their entrepreneurial thinking into a business plan. They are familiar with the components of a business plan and can use it strategically for their business activities. After completion of the business plan simulation, the graduates are able to recognize economic relationships and dependencies within a destination. They understand group dynamics within a service provider group and understand the necessity of common communication. They can estimate the importance of stakeholder management and are familiar with techniques, which control this for an organization positively. The graduates are able to co-operate on the development of a holistic (destination) strategy and have an understanding of problems and challenges for providers. They can analyze financial ratios, evaluate and draw conclusions from findings for future decisions.

Controlling

Semester 6
Academic year 3
Course code IMEB6CONIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 3
Examination character final

Lecture content:

• Concept – controlling: definition, field of application, profile of the controller, control within the company • Differentiation: accounting vs. controlling • Strategic controlling: Balanced Scorecard, instruments of strategic planning, value-oriented company management, outsourcing, early detection systems, strategic success factors • Operative controlling: controlling loop, features and processes for budgeting and forecasting, instruments of operative controlling (deviation analyses, breakeven analyses, profit multiplicators, figures and figure systems, contribution costing, short-term income statement, sensitivity analyses, cash flow analysis) • Reporting in the company: structure and process, pre-requisites for effective reporting, (visual) preparation of reports, management information systems (MIS) • Analysis methods and practices is indeed • Validity and reference values of tourist figures • Identification of optimization potential

Superior module:

Controlling and Finance

Module description:

Graduates are familiar with the methods and tools for corporate planning and corporate management in SMEs. They can select assets and liabilities and income and expenses and have an overview of tools for the analysis of financial statements. Graduates understand the fundamental relationships between corporate finance and are familiar with the basic process for capital budgeting as well as for operational and strategic methods of control in companies, which enables them to make decisions concerning investment opportunities. They can apply tools and methods of strategic as well as operational controlling as an instrument of corporate control with concrete examples in small and medium tourism companies. Through the knowledge of different methods of analysis and reporting, they can reflect on data and facts and define future tasks and goals. The analytic competence of the students in terms of quantitative information is clearly discernible after completion of the course.

Corporate Planning and Simulation

Semester 6
Academic year 3
Course code IMEB6CPSRC
Type RC
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 1
Examination character immanent

Lecture content:

• Theoretical reflection on the cause and effect of business decisions using the example of a destination • The students are participants in a destination management simulation. The destination needs to be successful using various economic and social tools. The participants put themselves in the role of relevant service providers for the destination that, on the one hand manage their own operation and on the other must take into account the overall interest of the destination. In this conflict of interests, the participants must not neglect to meet their own targets as well as co-operation with other service providers. • Communication and negotiation between the service providers are an integral part of the simulation. Roles and responsibilities of the service providers:  Hotel operator: hotels, bed supply, marketing  Lift operator: transport of guests, range of pistes, project decisions, investments in infrastructure  Sports and event service providers: commercial business, events, courses, service  Tourism organization: negotiations, project decisions, marketing strategies

Superior module:

Entrepreneurship and Business Planning

Module description:

Graduates understand the importance of entrepreneurship as an engine driving the economy. They have explored different forms of entrepreneurship, requirements and challenges of entrepreneurship in tourism SMEs as well as success factors and economic aspects of company acquisition and succession. They can assess the challenges facing an entrepreneur in an international context and are aware of the increasing importance of social responsibility in business. Graduates can transfer their entrepreneurial thinking into a business plan. They are familiar with the components of a business plan and can use it strategically for their business activities. After completion of the business plan simulation, the graduates are able to recognize economic relationships and dependencies within a destination. They understand group dynamics within a service provider group and understand the necessity of common communication. They can estimate the importance of stakeholder management and are familiar with techniques, which control this for an organization positively. The graduates are able to co-operate on the development of a holistic (destination) strategy and have an understanding of problems and challenges for providers. They can analyze financial ratios, evaluate and draw conclusions from findings for future decisions.

Entrepreneurship in SME

Semester 6
Academic year 3
Course code IMEB6ENPIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• Structures and key elements of entrepreneurship • The entrepreneurial personality, opportunities and risks, success factors and measurement variables of an entrepreneur • Entrepreneurship: the entrepreneurial process for the implementation of innovative products and services • Economic importance and growth in entrepreneurship and social entrepreneurship of SMEs in Austria and internationally • Interactions between the search for new market opportunities, entrepreneurial alertness, knowledge of the market and the use of social networks in entrepreneurship • Internationalization/globalization of the economy and the company • Social responsibility of entrepreneurs • Economic aspects of company acquisition and succession, variants of acquisition and succession, problem areas and challenges, objectives

Superior module:

Entrepreneurship and Business Planning

Module description:

Graduates understand the importance of entrepreneurship as an engine driving the economy. They have explored different forms of entrepreneurship, requirements and challenges of entrepreneurship in tourism SMEs as well as success factors and economic aspects of company acquisition and succession. They can assess the challenges facing an entrepreneur in an international context and are aware of the increasing importance of social responsibility in business. Graduates can transfer their entrepreneurial thinking into a business plan. They are familiar with the components of a business plan and can use it strategically for their business activities. After completion of the business plan simulation, the graduates are able to recognize economic relationships and dependencies within a destination. They understand group dynamics within a service provider group and understand the necessity of common communication. They can estimate the importance of stakeholder management and are familiar with techniques, which control this for an organization positively. The graduates are able to co-operate on the development of a holistic (destination) strategy and have an understanding of problems and challenges for providers. They can analyze financial ratios, evaluate and draw conclusions from findings for future decisions.

Final oral exam

Semester 6
Academic year 3
Course code IMEB6BPRBP
Type BP
Kind Compulsory
INTL-Code 5
SWS 0
ECTS Credits 0
Examination character final

Lecture content:

x

Superior module:

Final oral exam

Module description:

x

Innovative Approaches in HRM

Semester 6
Academic year 3
Course code IMEB6IHRIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• General trends and changing conditions in human resource management • Specific topics of HRM and business development in tourism • Individuality management, quality and knowledge management • Strategic human resource management • International human resource management • Employability in the dealings with human resource management • Innovative HR concepts and HRM insights

Superior module:

Human Resource Management

Module description:

Students acquire knowledge of the theoretical concepts and applications of human resource management. On consolidation, they have a thorough knowledge of strategic human resource development and continuance approaches. They deal with relevant issues and challenges in human resources management and develop potential solutions. Whilst considering innovative HRM concepts, strategic approaches are re-examined and skills for systematic construction, development and maintenance of the human resources acquired.

Internship 2

Semester 6
Academic year 3
Course code IMEB6ITRIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 0
ECTS Credits 6
Examination character immanent

Lecture content:

• The aim is to consolidate the practical skills and their targeted application in a future professional environment • The focus is on the knowledge transfer from university to the workplace and vice versa. Students should reflect and apply their experience in future activities. Especially important is that a knowledge transfer between universities and the workplace and vice versa takes place

Superior module:

Internship

Module description:

Graduates have gone through the process of reflecting on professional development, orientation, qualification requirements and have dealt intensively with questions on these topics. They can assess their skills and are aware of their correct usage. In an accompanying process, they have reflected specifically on their strengths and weaknesses and are aware of fundamental strategies needed to deal with professional and personal deficits within the professional environment.

e-Marketing and Social Media Marketing

Semester 6
Academic year 3
Course code IMEB6ESMIL
Type IL
Kind Compulsory
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• Basics of Internet marketing, Web 2.0 and Web 3.0 and features of the marketplace Internet • Cross media marketing • Viral marketing as an essential component of eMarketing • Permission marketing: professional newsletter design • Search engine optimization (SEO): onsite vs. offsite, meta data, geo-information, semantic tags, registration routines, keyword density and keyword relevancy, link popularity, XML sitemaps, Google Places, recommended links • Search engine marketing (SEM): banner advertising, Google Adwords, Facebook ads, banner exchange programs, affiliate programs, placements, portals • Application, methods and implementation of social networks (YouTube channels, Flickr, Vimeo, Facebook Pages, XING, Twitter, etc.) • Social media monitoring • Controlling (measuring success on the web): Google Analytics, integration of web stats, application of Google Alerts, Webmaster Centrals, further application of controlling and ranking instruments

Superior module:

Webmarketing

Module description:

Graduates are able to act in a situation-specific problem-oriented manner and to use the current and innovative potential of the Internet for the marketing of tourism products. For direct sales they can create texts for various online media channels, are familiar with the technical requirements for a customer-oriented website and can develop online marketing strategy planning, including the instruments of social media marketing. They are familiar with the possibilities of indirect sales through intermediaries, can evaluate their business models and are capable of all online activities carried out with regard to specific strategic business goals

Special Aspects of Tourism Management 1

Health Tourism

Semester 6
Academic year 3
Course code IMEB6HETIL
Type IL
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• The health tourism market in Austria and worldwide trends in health tourism • Supply and demand in health tourism • Forms and appliance in health tourism: health tourism (bathing, important forms of therapy), medical spa tourism, spa tourism, patient/medical tourism • The role of the destination in health tourism; health-tourism destination development • Health and wellness in the hotel industry: product development: architectural concept, content and concept operators; business planning, marketing and target groups

Superior module:

Special Aspects of Tourism Management 1

Module description:

-

Special Aspects of Tourism Management 3

Tour Operator Management

Semester 6
Academic year 3
Course code IMEB6TOMIL
Type IL
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• The characteristics of business models and tour operators • Recent developments in the tour operator market in the German sphere as well as in Europe • The tour operator product: concept and elements, types of package, dynamic packaging • Operational planning of travel products: market analysis, planning of the participants and revenues; planning of beds, flight and travel conductor capacities, budgeting • Purchasing: hotel shopping incl. purchasing policy and hotel contracts, flight buying incl. types of contract in charter flight buying, route, flight days and flight times, choice of airline • Production: calculation with strategic and tactical pricing; currency management • The catalogue creation: catalogue planning, components of the travel catalogue • Sales management: forms of distribution, binding models in travel agencies, online portals • Customer-relationship management: complaint management

Superior module:

Special Aspects of Tourism Management 3

Module description:

-

Special Aspects of Tourism Management 4

Transportation Management

Semester 6
Academic year 3
Course code IMEB6TRAIL
Type IL
Kind Elective
INTL-Code 5
SWS 2
ECTS Credits 2
Examination character immanent

Lecture content:

• The importance of transport for tourism as well as the interdependence of tourism development with the development in the transport sector • The markets of tourist transportation: aviation, cruises, earthbound transportation, cable cars • The air transport market: fundamentals of aviation (market trends, characteristics of supply and demand, organizations in the aviation sector, legal and policy framework); strategies and business models (network, regional, low cost, leisure, business-carrier); corporate relationships (partnerships, strategic alliances, investments, acquisitions); network management (capacity planning, flight planning, price management); co-operation with destinations • The market for cable cars: product trends for cable cars, investment planning in the field of cable cars, pricing, development of packages, stakeholder management within the destination management sector • Environmental issues in transport: noise pollution, pollutant consumption and strain, global climate effects, high energy consumption

Superior module:

Special Aspects of Tourism Management 4

Module description:

-

Legend
SemesterSemesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June)
SWSweekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course
ECTS CreditsWork load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student
INTL-CodeIndicates categories for incoming students
5: offered in English on a routine basis
4: offered in English if a specified number of incoming students attend (usually 3)
3: taught in German but support material in English, exams can also be taken in English, active support from a student buddy
2: taught in German, incoming students require sufficient German proficiency to follow class
1: not available for incomings
TypeBP = Bachelor final exam
DP/MP = Master final exam
IL = Lecture with integrated project work
IT = Individual training/phases
LB = Lab (session)
PS = Pro-seminar
PT = Project
RC = Course with integrated reflective practice
RE = Revision course
SE = Seminar
TU = Tutorial
UB = Practice session/Subject practical sessions
VO = Lecture