This study course is directed at people who aspire to a higher qualification in the field of design which further develops competences they have already acquired, and who wish to develop future-orientated fields of activity in industry at the interface between design and marketing.

Our superordinate approach “Circular Design” (cf. Walcher, D. & Leube, M., 2017: Kreislaufwirtschaft in Design und Produktmanagement (Circular Economy in Design and Product Management)) is not only pursued due to the objective of the EU Commission to introduce a “Circular Economy” in Europe by 2020. Rathermore, Kuchl, where we are located, has already viewed itself as a pioneer regarding sustainability for some time now. Significant systematic points can be set for a better future, in particular in Design & Product Management.

Today, companies are additionally faced with the problem of widely saturated and globalised consumer goods markets, the rapid pace of innovation and constantly developing consumer requirements. Design is increasingly gaining importance in companies to ensure that products keep up with the times. As a result, differentiation from competitors and the development of completely new answers to the requirements of our times form the decisive criteria for sustainable corporate success.

Therefore, we train strategically-thinking designers and self-confident product managers who approach innovation in a systematic manner and adopt a methodical and scientific approach regarding design matters.

Curriculum Structure

In the DPM Master’s course, you will learn and pursue design processes in which product design and business models are directly derived from knowledge gained through theory and empiricism. During all steps, the focus is placed on people, with their abilities and requirements, in order to achieve market viability for the products and services.

In our degree course, specialist, social, methodical and system competences alike are mediated through project work and case studies. You will develop skills to act as a refreshing entrepreneur, but you will simultaneously be able to use acquired tools expediently in order to establish your own company.

During your Master’s degree, you may individually define your Circular Design focus (furniture, interior or industrial design), and consolidate your knowledge depending on your previous training in various fields (e.g. design management, business modelling, design testing, brand, ...).

First semester

At the beginning of the degree course, you will run through different short projects featuring different tasks and roles. Within this structure, you will intensify your competences in design, marketing, technology and project management/economics, determine your learning potentials and interface competence and develop the capacity for a change of perspective.

Various adaptation courses enable concentration on personal fields of development; existing competences will be accredited.

Second/third semester

You will acquire the ability to organise and structure the process of strategy development and the handling of all elements of a brand in a competent and increasingly independent manner. During the process, you will learn to develop various problem-solving methods and apply these in terms of systematic innovation. 

Fourth semester

The acquired knowledge and the structure of the degree course will prepare you to write your Master’s thesis. Well-founded training in scientific work with methods from empirical social research is a requirement for reasoned design work argued through representative analyses and surveys or product tests. Based on a scientific and practically-relevant task question, you will independently develop and methodically substantiate your Master’s thesis.