Innovation & Management in Tourism
Design experiences – create unforgettable moments – be successful!
The experience economy is continuously growing – also in the field of tourism. The expectations of guests have increased and the industry needs to meet these new demands. With our tailor-made Master Programme we prepare YOU for these new challenges!
Innovative Master Programme in Salzburg
In this international management-based Master Programme you gain specialised knowledge in the fields of Experience Engineering and Event Management. This includes different approaches and methods within the range of Entrepreneurship, Experience Design, Authenticity and Sustainability. In addition to the above, the programme focuses on eTourism - the understanding of Information and Communication Technologies in Tourism as well as the development of New Media Applications (Facebook, Twitter and Co.), Media Consumer Adoption as well as Social and Foreign Language Skills.
The aim of the Master Programme is to offer a top-level tourism education that is attractive and accessible to participants worldwide, providing a unique education resulting in an internationally recognized Masters’ Degree with extraordinary career prospects!
The entire programme is held in English.
For any further questions you may have regarding the degree programme or application please contact:
|Degree awarded:||Master of Arts in Business (MA)|
|Length of study:||4 semesters|
|Study places per year:||34|
|Language of instruction:||English|
|Tuition:||tuition fee € 363,- per semester + € 19.20 student union fee per semester|
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