Research at the Department

The research work at the Department of Business and Tourism creates theoretically sound and practically relevant knowledge. Our credo is to question existing practices and theories in terms of their social and business benefits, and thereby develop sustainable business models that are regionally but also internationally competitive and create lasting value.

Our research efforts are focused on the following three areas:


We want to support the economy and tourism in their efforts to meet the needs of the present without compromising the ability of future generations. The goal of our work is therefore to find a balance between economic, social and environmental factors to ensure that resources are used in a responsible and equitable manner. In this way, we aim to help create a more resilient and equitable future for all.


This research area involves the use of technology to automate and improve various aspects of business operations, communications and information management. The area includes a wide range of technologies and applications, including Cloud Computing, Big Data analytics, Internet of Things (IoT), Artificial Intelligence (AI) and Machine Learning. The goal of our research activities is to support business and tourism in the digital transformation, thereby creating a more efficient, agile and customer-oriented environment for all.

Social change

This area of research involves the transformations that occur in societies over time and affect various aspects of social, economic and cultural life. Social change can be caused by various factors, including innovations, political developments, environmental changes, and cultural evolution. The goal of our research is to optimally prepare economy and tourism for these processes or to accompany them in their transformation.

The examination of the topics takes place in a multi-perspective manner and is characterized by a plurality of methods and contents, which also influences the education of our students. Our research portfolio includes

  •     Third-party funded research projects of national and international funding schemes (e.g. FFG, INTERREG, Alpine Space etc.)
  •     Privately or publicly funded contract research (e.g. from companies as well as other governmental and non-governmental institutions)
  •     Conferences, symposia, workshops and industry meetings for the exchange of knowledge and the promotion of cooperation between actors from science and practice
  •     Scientific publications

An overview of current research projects can be found here:

Our aim is to create knowledge that supports and drives the economy in the state of Salzburg and beyond.

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If you would like to network with us to work together on the issues of the future, please write to us!

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