Brennpunkt eTourism

Tourism Research at the FH Salzburg | Degree Programme Innovation & Management in Tourism

"Brennpunkt eTourism" is the leading conference for the tourism industry and is organized every year by the Tourism Research Department of the Salzburg University of Applied Sciences. As an important industry meeting point for future-oriented tourism professionals, the congress has established itself beyond the borders of Upper Austria, Tyrol and Bavaria as an important training and networking event.

More than ever, the tourism industry has to deal with the new technical possibilities in order to keep its finger on the pulse. Which technologies offer the decisive feature for the individual business? Which bandwagon should you jump on and seize the opportunity for yourself? With a focus on eTourism, digitalization and the latest technologies, the Tourism Congress tackles the latest trends, provides information on the most current developments and tracks down the ideas of the future to inform and position itself as a regional stakeholder.

Every year, we strive to attract top speakers and practitioners who live up to our claim of combining science and practice. Participants include hoteliers, destination staff, owners and employees of tourism and hospitality businesses, advertising agencies, as well as students and business partners from the industry. Theme highlights over the past 15 years include:

  • Artificial intelligence in and for DMOs
  • Cashless payment in the 21st century.
  • Digital revolution of the guest journey
  • The importance of SEO for SMEs
  • Digital Influencer Marketing for Destinations
  • Emotional brand loyalty in times of digitalization
  • Augmented and Virtual Reality - Technological Maturity
  • Video storytelling for hotel websites - do's and don'ts and potential for tourism