The eTourism Lab of the Salzburg University of Applied Sciences

In September 2015, the eTourism Lab was opened by Tourism Research at the Salzburg University of Applied Sciences. The lab generates and promotes synergy effects between scientific, student and applied research and also acts as a technology-based interface between the two degree programs and their research areas.

Technologies such as wearable devices, eye-tracking and virtual reality are being used throughout the tourism value chain.

The eTourism Lab of the Salzburg University of Applied Sciences serves as a working and meeting space for students, researchers and lecturers. Using state-of-the-art technologies, excellent scientific findings are generated here, discussed and transferred to science, teaching and business.

Our eTourism Lab is equipped with software and hardware for data collection and analysis of scientific data. In addition, technologies are available that are only in the development stage or are already available on the market but, from a consumer perspective, are only actively known to the innovator's adoption group through daily use (e.g. wearable devices, beacons, NFC, virtual reality, augmented reality).

Several PC workstations provide the necessary application software as well as evaluation and analysis tools such as SPSS, Nvivo, Parmenides Eides, EXMARaLDA, and QGis.

Eye tracking analyses enable the recording of the exact course of gaze and can thus support the (further) development of tourism products.
Translate to English: FH Team Tourismusforschung Shooting Foto: Neumayr/Leo

Eye tracking analyses

In addition to technology and user acceptance analyses as well as usability tests, high-quality scientific work is supported, for example, by eye-tracking analyses using eye-tracking measurements in a tourism context. In this way, it can be determined, for example, in which order or for how long certain points are viewed and where the customer's attention is most strongly directed. This can be helpful for the development of tourism products (attraction or museum design, visitor guidance systems, outdoor advertising). With our mobile eye tracking system, these measurements can be carried out at any location and also outdoors.

In addition, eye tracking can be used to analyze and test the usability and handling of e.g. websites, internet applications, online stores and smartphone user interfaces.

Therefore, the lab is especially used for research projects dealing with the use of these technologies. The lab can be used by teaching and research staff as well as by students for studies, exercises and lectures.

Our sevices include:

  •    Joint elaboration of the objectives
  •    Project planning
  •    Recruitment of test persons
  •    Implementation of study(s)
  •    Analysis and presentation of results
  •    Detailed project report with presentation of results and recommendations for action