The academic area "Business Intelligence, Digitalization & Science" focuses on current entrepreneurial challenges arising from the digital transformation. Through the three pillars of scientific work, data analysis, and digitization, a critical examination of current technological trends is to be encouraged in addition to to a fundamental knowledge of science.
The main areas of focus are:
- Consumer behavior in immersive virtual worlds
- Virtual reality / augmented reality in the tourism and leisure sector
- Open innovation, co-creation and crowdsourcing
- Impact of artificial intelligence on corporate communications
The activities include courses in the areas of
- Applied Data Analysis
- Data Intelligence & Literacy
- Digital Transformation
- Statistics
Team
Mag.
Ute Giacomozzi
Ute Giacomozzi
Lecturer
Department Business and Tourism
Department Business and Tourism
Location: Campus Urstein
Room: Urstein - 223
Room: Urstein - 223
FH-Prof. Mag. (FH) Dr.
Arno Kinzinger
Arno Kinzinger
Head of Academic Area Business Intelligence, Digitalization & Science
Senior Lecturer
Department Business and Tourism
Senior Lecturer
Department Business and Tourism
Location: Campus Urstein
Room: Urstein - 223
Room: Urstein - 223