About us

Business Intelligence, Digitalization & Science

The academic area "Business Intelligence, Digitalization & Science" focuses on current entrepreneurial challenges arising from the digital transformation. Through the three pillars of scientific work, data analysis, and digitization, a critical examination of current technological trends is to be encouraged in addition to to a fundamental knowledge of science.

The main areas of focus are:

  • Consumer behavior in immersive virtual worlds
  • Virtual reality / augmented reality in the tourism and leisure sector
  • Open innovation, co-creation and crowdsourcing
  • Impact of artificial intelligence on corporate communications

The activities include courses in the areas of

  • Applied Data Analysis
  • Data Intelligence & Literacy
  • Digital Transformation
  • Statistics

Team

Portrait of: Mag. Giacomozzi Ute
Mag.
Ute Giacomozzi
Lecturer
Department Business and Tourism
Location: Campus Urstein
Room: Urstein - 213
T: +43-50-2211-1367
E: ute.giacomozzi@fh-salzburg.ac.at
Details
Portrait of: FH-Prof. Mag. (FH) Dr. Kinzinger Arno
FH-Prof. Mag. (FH) Dr.
Arno Kinzinger
Head of Academic Area Business Intelligence, Digitalization & Science
Senior Lecturer
Department Business and Tourism
Location: Campus Urstein
Room: Urstein - 232
T: +43-50-2211-1115
E: arno.kinzinger@fh-salzburg.ac.at
Details