The Marketing Management department is responsible for courses in marketing and sales in the Business & Tourism department. The content also focuses on the areas of circular economy, sustainability, and digitization, which are integrated into teaching as cross-cutting topics across several departments.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (American Marketing Association 2017)
We attach great importance to excellent academic education at all levels in order to prepare our students for challenges in their future professional lives. Our expertise is based on many years of project experience with numerous large international and national corporations, medium-sized companies and start-ups from a wide range of industries in the profit and non-profit sectors. The team at the Salzburg University of Applied Sciences is strengthened by top-class external lecturers from the field, as practical orientation is a central concern for us. Furthermore, findings from our research activities on current marketing topics are incorporated into our teaching. In the spirit of research-led teaching, the staff of the Department of Marketing Management also supervise scientific theses at bachelor's and master's level and are involved in third-party funded research projects.
In the academic year 2023/24, we are looking forward to the following collaborations in teaching with partners from the field:
FOCAL POINTS IN TEACHING
MARKETING MANAGEMENT
- Strategic perspective
(Strategic marketing, market analysis, market research, etc.) - Instrumental perspective
(Product policy, pricing policy, communication policy, distribution policy, etc.) - Institutional perspective
(Services marketing, trade marketing, business-to-business marketing, etc.). - Implementation perspective
(Marketing and sales organization, key account management, personnel management in marketing and sales, etc.)
CROSS SECTIONAL TOPICS
- Circular economy, sustainability and corporate responsibility
(New Social & Ecological Business Models, Digitization & Responsibility, etc.) - Digitalization
(Digital communication, "lecture series" Master Business Informatics, etc.)
In the bachelor's and master's degree programs in business administration, students have the opportunity to focus on marketing management:
Possible job profiles
With the chosen specialization in Marketing & Relationship Management, our graduates have numerous career prospects open to them, such as positions at junior and senior level as Marketing Manager, Product Manager, Sales Manager, Sales Manager, (Key) Account Manager, PR Manager or Event Manager.
Courses
- Branding
- Marketing Case Studies
- Sales Management
- Digital Marketing
- Integrated Communication
- Price management
Possible job profiles
With the selected specialization Service & Sales Management, numerous career perspectives are open to our graduates in full-time or part-time studies. Examples of careers in senior positions are sales manager, sales manager, (key) account manager, marketing manager, product manager, PR manager or event manager.
Courses
- Consumer Behaviour
- Service Marketing
- Digital Business Models
- Holistic Customer Management
- Sales & Distribution Management
- New Social & Ecological Business Models
- The (dark) side of Marketing
The Marketing Management Department, like other departments in the Business & Tourism Department, offers selected courses and continuing education in the context of the circular economy, sustainability and responsibility, and the digitalization of companies:
Bachelor Business Management
- Marketing Case Studies
- Digital Marketing
- Practice Project
Bachelor SME-Management & Entrepreneurship
- Brand Communication & Digitalization
Bachelor Business Informatics:
- Digitization & Communication
- Digitization & Distribution
Master Business Management
- Digital Business Models
- Applied Marketing: Projects & Techniques I
- Applied Marketing: Projects & Techniques II
Master Business Informatics
- Lecture series
Digitization & Responsibility
Bachelor SME-Management & Entrepreneurship
New Business Models & Responsibility
Master Business Management
New Social & Ecological Business Models
The dark side of (social) Marketing
Master Business Informatics
Digitization & Responsibility
Since 2019, the continuing education module Circular Economy is offered at the FH Salzburg. In the fall of 2023, a new edition of the program will start in cooperation with the University of Salzburg as a certificate course in Circular Economy.
Get trained as an expert in the field of sustainable circular economy to actively counteract problems generated by the current linear economic model in your company and thus operate both successfully and resource-consciously.
>> Further Information <<
Team at the University of Applied Sciences
Robert Zniva
Senior Lecturer
Department Business and Tourism
Room: Urstein - 229
Cornelia Huis
Department Business and Tourism
Room: Urstein - 213
Eva Lienbacher
Senior Lecturer
Department Business and Tourism
Room: Urstein - 229
Ricard Parrilla Guix, MA
Department Business and Tourism
Room: Urstein - 218
External lecturers
Numerous courses in the Marketing Management Department are taught by top-class external lecturers.