FH-Prof. Mag. (FH) Dr.
Arno Kinzinger
Head of Academic Area Business Intelligence, Digitalization & Science
Senior Lecturer
Department Business and Tourism
Senior Lecturer
Department Business and Tourism
Location: Campus Urstein
Room: Urstein - 223
Room: Urstein - 223
Teaching
IMTB-B | 3. WS 2026 | Market Research | IL
UNTB-B | 3. WS 2026 | Quantitative Methods | IL
UNTB-B | 5. WS 2026 | Human-AI Interaction | IL
WIN-B | 5. WS 2026 | Applied data analysis | IL
Current Research Projects
- KM_VIRE: Digitalisierung bei KMU: Optimierung des Online Vertriebs durch Virtual Reality (VR) Digitalisierung bei KMU: Optimierung des Online Vertriebs durch Virtual Reality (VR)
Befeuert durch die zunehmende Digitalisierung der Wirtschaft, werden digitale Innovationen wie VR zu einer Vielzahl von Veränderungen in Unternehmen...
03/2017 - 02/2019
Current Publications
- Communication of Sociopolitical Purpose by Companies
In recent years, “purpose marketing” has emerged as a new communication approach. The idea is for companies to take an explicit stance on sociopolitical issues. This has become even more relevant in...
2025 - Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects
2025 - Progressive Muscle Relaxation in Virtual Reality
2025