FH-Prof. Mag. (FH) Dr.
Arno Kinzinger
Head of Academic Area Business Intelligence, Digitalization & Science
Senior Lecturer
Department Business and Tourism
Senior Lecturer
Department Business and Tourism
Location: Campus Urstein
Room: Urstein - 223
Room: Urstein - 223
Teaching
BWL-B | 5. WS 2025 | Practice Project | PT
BWLB-M | 3. WS 2025 | Student Studies II | PT
IMTB-B | 3. WS 2025 | Market Research | IL
IMTB-B | 5. WS 2025 | Social Media Marketing | IL
WIN-B | 5. WS 2025 | Applied data analysis | IL
Current Publications
- Communication of Sociopolitical Purpose by Companies
In recent years, “purpose marketing” has emerged as a new communication approach. The idea is for companies to take an explicit stance on sociopolitical issues. This has become even more relevant in...
2025 - Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects
2025 - The Effectiveness of Instagram Posts Generated by Artificial Intelligence: A Comparison Between Posts Created by Human Experts and Artificial Intelligence
2025