FH-Prof. Mag. (FH) Dr. Kinzinger Arno

FH-Prof. Mag. (FH) Dr.
Arno Kinzinger

Head of Academic Area Business Intelligence, Digitalization & Science
Senior Lecturer
Department Business and Tourism

Location: Campus Urstein
Room: Urstein - 223

T: +43-50-2211-1115
E: arno.kinzinger@fh-salzburg.ac.at

KM_VIRE: Digitalisierung bei KMU: Optimierung des Online Vertriebs durch Virtual Reality (VR) Digitalisierung bei KMU: Optimierung des Online Vertriebs durch Virtual Reality (VR)
Befeuert durch die zunehmende Digitalisierung der Wirtschaft, werden digitale Innovationen wie VR zu einer Vielzahl von Veränderungen in Unternehmen...
03/2017 - 02/2019

Communication of Sociopolitical Purpose by Companies
In recent years, “purpose marketing” has emerged as a new communication approach. The idea is for companies to take an explicit stance on sociopolitical issues. This has become even more relevant in...
2025
Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects
2025
The Effectiveness of Instagram Posts Generated by Artificial Intelligence: A Comparison Between Posts Created by Human Experts and Artificial Intelligence
2025

Name	Purpose	Lifetime	Type	Provider
_meta_pixel	Registers a unique ID that identifies and recognizes the user.	3 months	HTML	Meta
linkedin_insight_tag	Registers a unique ID that identifies and recognizes the user. Used for targeted advertising.	session	HTML	LinkedIn
_rdt_uuid	Registers a unique ID that identifies and recognizes the user.	3 months	HTML	Reddit

Name	Purpose	Lifetime	Type	Provider
_ga	Used to distinguish users.	2 years	HTML	Google
_gid	Used to distinguish users.	1 day	HTML	Google
_dc_gtm_UA-7497985-1	Used by DoubleClick (Google Tag Manager) to help identify the visitors by either age, gender or interests.	2 years	HTML	Google
_gali	Used by Google Analytics to recognize clicks on different links with the same link target.	1 minute	HTML	Google