Innovation & Experience Management

The tourism industry is undergoing a dynamic process of change that is significantly influenced by technological developments. In the future, innovations will determine success in tourism. Our academic area "Innovation & Experience Management" supports students in understanding innovation processes and implementing innovative product design processes.

Product development and service design in tourism are closely linked to the creation of exceptional and memorable experiences. In-depth knowledge of the psychological and sociological phenomena that influence consumer motivations and behaviors is the foundation for meeting 21st century customer expectations.

Experience design is learned through a broad mix of research-based knowledge, interactive co-creation courses, and hands-on projects. Current knowledge of experience theories is taught in the department, while practical skills are developed through innovative methods and techniques and by working on real-life experience design projects and case studies. In innovation labs, students can creatively unfold and develop innovative business ideas based on this. Of particular importance is technology development, which permeates all areas of tourism.

The main areas of focus are:

  • Innovation management
  • Service design & Experience design
  • Ppen innovation
  • Innovation processes and models
  • Methods for analysis, evaluation, development and implementation of innovative concepts
  • Innovation culture/strategies/networks
  • Product development
  • Design thinking methods
  • Digital customer experiences & storytelling
  • Transformation design for events


Portrait of: FH-Prof. Mag. (FH) Mag. Dr. Jooss Mario , Bakk.
FH-Prof. Mag. (FH) Mag. Dr.
Mario Jooss, Bakk.
Head of Academic Area Innovation & Experience Management
Senior Lecturer
Department Business and Tourism
Location: Campus Urstein
Room: Urstein - 222
Portrait of: FH-Prof. Neuhofer Barbara , BA, MA, PhD
Barbara Neuhofer, BA, MA, PhD
on leave
Senior Lecturer
Department Business and Tourism
Location: Campus Urstein
Room: Urstein - 217