ITB Berlin (Germany)

The ITB in Berlin is one of the largest travel trade fairs in the world.

33 students of the 4th bachelor semester of the study program Innovation and Management in Tourism (IMT-E and IMT-B) were on a field trip to Berlin from March 6th to 10th to visit a variety of exhibitors from over 180 countries. The ITB trade show in Berlin is one of the leading B2B platforms, featuring tour operators, booking systems, destinations, airlines, hotels and even car rental companies.

Side Program Highlight: Guided tour through the Berlin underground on the topics of the Iron Curtain and the Berlin Wall.

"As a tourism student, attending this year’s ITB in Berlin was an unforgettable experience! It was amazing to see industry professionals gathered in one place, sharing ideas and innovative solutions to the latest as well as upcoming tourism trends. I was amazed to see tourism boards from various countries and learn about their diverse cultures." Alicia Millennium (Excursion participant)