Autumn/Winter
Courses (1st Semester, 30 ECTS)
- Academic English, 2 ECTS
- Digital Transformation in Tourism Applications, 2 ECTS
- Digital Transformation in Tourism Principles, 3 ECTS
- Economics Fundamentals, 2 ECTS
- Innovation Management Fundamentals, 2 ECTS
- Introduction into Accounting, 2 ECTS
- Managerial Economics Fundamentals, 5 ECTS
- Research Methodologies Fundamentals, 2 ECTS
- Tourism Fundamentals, 3 ETCS
- Tourism Marketing Fundamentals, 3 ECTS
- Elective German 1, 2 ECTS
- Food & Tourism, 2 ECTS
Courses (3rd Semester, 29-31 ECTS)
- Advanced Innovation Management, 3 ECTS
- Conflict Management, 1,5 ECTS
- Cost Accounting, 2,5 ECTS
- Data Management, 3 ECTS
- Destination Management Fundamentals, 3 ECTS
- Innovation-Lab, 3 ECTS
- Market Research, 3 ECTS
- Modern Entrepreneurship and Strategic Business Development, 3 ECTS
- Online Distribution, 2 ECTS
- Trends in Tourism, 2 ECTS
- IMT German 1 / Spanish 1 / Italian 1, 3 ECTS
- IBM - Cross Cultural Management, 5 ECTS
The Cross Cultural Management course is not compulsory and can be chosen instead of German 1 / Spanish 1 / Italian 1 if required.
Courses (5th Semester, 28 ECTS)
- E-Marketing, 3 ECTS
- Finance and Investment, 3 ECTS
- Human Resource Management, 2 ECTS
- Sustainability in Tourism, 2 ECTS
- Web Publishing, 2 ECTS
- Business English, 2 ECTS
- Elective German 1, 2 ECTS
- IBM /Digital Economy, 5 ECTS
Students also choose between courses with a destination or hospitality focus. These courses cannot be combined.
Destination courses:
- Marketing Destination Management, 3 ECTS
- Product Development Cases Destination Management, 4 ECTS
Hospitality courses:
- Marketing Hospitality Management, 3 ECTS
- Product Development Cases Hospitality Management, 4 ECTS
Spring/Summer
The programme for the summer semester 2025 will be announced soon.
Contact
Magdalena Priske
International Academic Advisor
Department Business and Tourism
Room: Urstein - 219