Innovation & Management in Tourism

Academic Study Programme for Exchange Students

Autumn/Winter

Courses (1st Semester, 30 ECTS)

  • Academic English, 2 ECTS
  • Digital Transformation in Tourism Applications, 2 ECTS
  • Digital Transformation in Tourism Principles, 3 ECTS
  • Economics Fundamentals, 2 ECTS
  • Innovation Management Fundamentals, 2 ECTS
  • Introduction into Accounting, 2 ECTS
  • Managerial Economics Fundamentals, 5 ECTS
  • Research Methodologies Fundamentals, 2 ECTS
  • Tourism Fundamentals, 3 ETCS
  • Tourism Marketing Fundamentals, 3 ECTS
  • Elective German 1, 2 ECTS
  • Food & Tourism, 2 ECTS

Courses (3rd Semester, 29-31 ECTS)

  • Advanced Innovation Management, 3 ECTS
  • Conflict Management, 1,5 ECTS
  • Cost Accounting, 2,5 ECTS
  • Data Management, 3 ECTS
  • Destination Management Fundamentals, 3 ECTS
  • Innovation-Lab, 3 ECTS
  • Market Research, 3 ECTS
  • Modern Entrepreneurship and Strategic Business Development, 3 ECTS
  • Online Distribution, 2 ECTS
  • Trends in Tourism, 2 ECTS
  • IMT German 1 / Spanish 1 / Italian 1, 3 ECTS
  • IBM - Cross Cultural Management, 5 ECTS

The Cross Cultural Management course is not compulsory and can be chosen instead of German 1 / Spanish 1 / Italian 1 if required. 

Courses (5th Semester, 28 ECTS)

  • E-Marketing, 3 ECTS
  • Finance and Investment, 3 ECTS
  • Human Resource Management, 2 ECTS
  • Sustainability in Tourism, 2 ECTS
  • Web Publishing, 2 ECTS
  • Business English, 2 ECTS
  • Elective German 1, 2 ECTS
  • IBM /Digital Economy, 5 ECTS

Students also choose between courses with a destination or hospitality focus. These courses cannot be combined. 

Destination courses:

  • Marketing Destination Management, 3 ECTS
  • Product Development Cases Destination Management, 4 ECTS

Hospitality courses:

  • Marketing Hospitality Management, 3 ECTS
  • Product Development Cases Hospitality Management, 4 ECTS

Spring/Summer

The programme for the summer semester 2025 will be announced soon.

Contact

Portrait of: Diplom-Kauffrau Priske Magdalena
Diplom-Kauffrau
Magdalena Priske
Departmentoffice employee
International Academic Advisor
Department Business and Tourism
Location: Campus Urstein
Room: Urstein - 219