Business Management

Course Title: Supply Chain Management VO
Course Code: BWIB5SCMVO
ECTS: 1.5
Course Contents: The course gives students a very good understanding of SCM through presentation of the historical development, the schools of thought and different viewpoints, discussion of various definitions and of the core elements of SCM. The course will also: give students an understanding of the dynamics of networks, familiarize them with different ways of modeling supply chains, outline the particularities of international and global supply chains, discuss various approaches to configuring (international) supply chains, outline the organization and processes of waste disposal networks, discuss aspects of risk management and security management that are relevant to supply chains, and digitalization and sustainability in value creation networks.

Learning Outcomes: Alumni will have gained knowledge of supply chain management and be able to independently plan and optimize a simple value chain (supply chain) from supplier to producer to the retailer. They will have the necessary knowledge to use current information technologies (ERP systems) to support supply chains in meaningful ways. In addition, they will be able to systematically derive product cost and target cost by applying value analysis methods.

Course Title: Supply Chain Management UB
Course Code: BWIB5SCMUE
ECTS: 2
Course Contents: In this practical class, students will have the opportunity to apply the theoretical knowledge gained in the lecture to real-life cases and reflect on those.

Learning Outcomes: Alumni will have gained knowledge of supply chain management and be able to independently plan and optimize a simple value chain (supply chain) from supplier to producer to the retailer. They will have the necessary knowledge to use current information technologies (ERP systems) and digitalization to support supply chains in meaningful ways. Practical examples and case studies will also be used to discuss the topic of sustainability in supply chain management.

Course Title: Logistics Case Studies
Course Code: BWIB4LCSSIL25
ECTS: 3
Course Contents: In this course, students work to identify the relationship between the theoretical models and procedures and experience their application in practice. To this end, students prepare case studies, perform simulations and exercises that allow them to develop and implement different logistics strategies; the course also gives them the opportunity to deal with, and solve, logistically complex assignments based on real-world situations.

Learning Outcomes: Alumni will have gained in-depth knowledge of the key internal logistics processes. They will know the different tools and instruments for optimizing logistical procurement, production, and service processes. In addition to technical input through seminars and lectures, alumni will have learned, through case studies, business simulation games or excursions, what opportunities logistics offers for business optimization. They will be familiar with methods to implement such optimizations in companies.

Course Title: Special Aspects of International Purchasing and Supply Chain Management
Course Code: BWBSAPIL25
ECTS: 5
Course Contents: A successful Supply Chain Management System provides an essential basis for sustainable positive business results, with the overall focus to be placed from the (sub)suppliers to the customers. It is important to optimize all internal functions in terms of the comprehensive supply chain, in addition to developing suitable strategies and measures in relation to external partners.

The course thus includes the following contents:

• SCM: definition, areas, phase model, SCM - Logistics
• Procurement
• Inventory Management
• Production
• Tools & Concepts & KPIs
• Risk Management
• Prerequisites for international activities
• Corporate Governance & Compliance & Business Ethics

Learning Outcomes: After completing the module, a student is able to:

• analyze the company in terms of how successfully supply chain management (SCM) is implemented, thereby achieving the maximum contribution to the company’s results
• identify optimization potentials in the individual business functions as well as regarding suppliers and customers
• develop appropriate strategies and derive the corresponding measures
• establish an appropriate SCM risk management system
• implement the most suitable tools, concepts and KPI systems
• meet all aspects of international actions and system requirements to be covered
• recognize the fundamental importance of Corporate Governance, Compliance and Business Ethics

Course Title: Sustainable Supply Chain Management
Course Code: BWBSSCIL25
ECTS: 5
Course Contents:

• Introduction and definition of relevant technical terms such as supply chain management, strategic sourcing, sustainability and supply chain resilience. In addition, various levers in supply chain management are explained and discussed, including their effective use.
• Procurement 4.0: Examination of technological change in procurement, including digitalization, data management and category management. A case study on the development of a category strategy is presented.
• Business implications of sustainable supply chain management: analysis of concepts and models in the field of sustainable supply chains, including the circular economy, and their integration into business practice.
• Introduction to Distributed Ledger Technology (DLT): explaining the technology and presenting examples of how it can improve supply chain resilience and contribute to sustainability.

Learning Outcomes: Students will be equipped to introduce and define the relevant technical terms of supply chain management, strategic procurement, sustainability and supply chain resilience. Students will develop an understanding of technological change in procurement, with a particular  focus on the context of Procurement 4.0, and will be able to articulate the significance of digitalisation, data management and category management. Students will understand the business implications of sustainable supply chain management and be able to explain and integrate concepts and models in the field of sustainable supply chains, including the circular economy. The students will be introduced to Distributed Ledger Technology (DLT) and will be expected to demonstrate an understanding of how this technology can impact supply chain resilience to ensure sustainability. Furthermore, attendees will have the opportunity to observe practical applications of DLT. It is expected that students will be able to demonstrate the ability to plan, conduct data analysis and present a logistics optimisation project. In order to achieve this, they will utilise relevant concepts and examples.

Course Title: International SCM Project
Course Code: BWBSCPPT25
ECTS: 3.5
Course Contents: The design of this course focuses on the promotion of project competencies and requires the project team to interact with stakeholders embedded in the host country environment. It aims to enable incoming students to gain profound insights into the cultural, economic and social structures of the host countries. 

In order to achieve this the project task needs to:

• Be relevant for the regional economy
• Include aspects of the involved study programmes
• Allow for a complete project runthrough
• Be scientifically profound

The participating students devise and implement the project with a supply-chain relevance independently and in a self-organised way. The project is owned by 
an external stakeholder and coached by internal faculty that supervises and supports the team through out the whole semeste.

Learning Outcomes: After completing the course students 

• Understand how to apply and to implement the principles of project planning
• Have developed research competency, particularly by applying quantitative and/or qualitative research methods
• Have increased their intercultural awareness and developed the capability to effectively perform in a multicultural team

Based on the above specified goals the following learning outcomes derive:

• Research competency
• Make considered methodical decisions, critically reflect and implement the selected method
• Synthesise, evaluate, interpret and discuss results according to scientific criteria Project Management competency
• Set project goals and create matching team and communication structures
• Critically reflect on the project flow Intercultural competency
• Reflect and document individual experiences
• Interact with external environments of the host country and process information gained.

Course Title: Consumer Research in a Global Context
Course Code: BWBCRGIL25
ECTS: 5
Course Contents: 

The field of consumer research is about understanding what motivates individual purchase decisions that are so important to business profitability. To understand individual purchases, we must understand basic psychological processes, social influence and specific behaviors at different stages of the consumer journey. This course will examine these concepts, drawing both on academic research, and on industry practice in a global context.

• The Consumer Decision Process
• External Influences of Consumer Behavior
• Internal Influences of Consumer Behavior

Learning Outcomes: After attending this course, the student 

• Understands the psychological and social principles of consumer behavior and their implications for corporate success.
• Knows various criteria to measure consumer behavior and how to use these.
• Can classify diverse corporate marketing activities based on the knowledge acquired in the course and design such activities for practical implementation

Course Title: Digital Marketing
Course Code: BWIB5DMAIL
ECTS: 3
Course Contents: 

• Growing importance of the Internet Economy/Digital Economy, key concepts, history, special characteristics, technology and services of the Internet, basic parameters of Internet marketing and e-commerce, Internet as an electronic market platform and e-business models, concept development for Internet marketing (goals, strategies, actions).
• Implementing and monitoring Internet marketing and e-commerce in practice, future of the Internet Economy
• Digital marketing methods: Ways of doing marketing with small budgets, integrating the Internet and the media, planning and executing specific activities.

Learning Outcomes: Knowledge acquisition:

• Alumni will understand the fundamentals of digital marketing and their impact on a company's marketing activities.
• Methodological competence:
  Alumni will know the various digital marketing performance metrics and know how to apply them.
• Social competence:
  Alumni will be able to classify and develop digital marketing measures for companies based on the acquired knowledge."
   

Course Title: People Analytics & SAP
Course Code: BWIB5PASIL
ECTS: 3
Course Contents: This course covers digitalization topics in various fields of People Analytics and in SAP HR.

• Fundamental applications of people analytics in different HR processes
• Use of latest digital technologies in various HR processes such as artificial intelligence, machine learning, neural networks, big data, business analytics
• Define key performance indicators for HR
• Practice, apply, and reflect on the SAP Human Resource Information System (HRIS) for HR.

Learning Outcomes: Alumni will have gained fundamental knowledge of the use of people analytics in various HR processes.
They will understand the latest digital technologies as they relate to different HR pro-cesses and digital transformation such as artificial intelligence, machine learning, neural networks, big data, and business analytics, and will be able to reflect on them.
Alumni will be able to define key performance indicators for HR in a targeted manner and apply them in conjunction with digital technologies.
They will have gained an overview of the use of the SAP Human Resource Information System (HRIS) for HR.

Course Title: Human Resource Development & Remuneration in the Digital Context
Course Code: BWIB5HRRIL
ECTS: 3
Course Contents: The course deals in-depth with special and topical issues in human resource development and remuneration in the digital context. 
Course Contents: Strategic HR development, current digitalization approaches in personnel development, talent management, career planning, onboarding, remuneration frameworks, modern forms and systems of remuneration, current and variable remuneration models.
Learning Outcomes: Alumni will understand models and uses of strategic human-resource development. They will be familiar with various digitalization approaches in human-resource development and will be able to assess their potential applications depending on the situation. They will be familiar with fundamental strategies of talent management, career planning and onboarding and will be able to assess their sensible use depending on the situation. Alumni will know basic remuneration parameters and can define modern forms and systems of remuneration that are appropriate to the respective situation. They will be able to analyze, reflect on, and evaluate current variable remuneration models.
 

Course Title: Price Management
Course Code: BWIB5PRMIL
ECTS: 3
Course Contents: The course imparts comprehensive insights into the various areas of pricing management. This includes the development and selection of pricing strategies, price-setting methods, price differentiation strategies and psychological effects and steering mechanisms in pricing management.

Learning Outcomes: 

Knowledge acquisition: 

• Understand and be able to demonstrate the importance of pricing management to the success of a business.
• Know an ideal pricing management process with the respective phases, methods and contents and be able to apply them.
• Develop an example of a real-life use case with appropriate preparation and presentation to the group.
• Be able to apply the theoretical-conceptual knowledge to practical circumstances and cases.

Social Skills:

• Improve social competence (especially in terms of communication, collabora-tion, and conflict resolution) by working together on tasks and case studies in the group.
• Grasp the complexity of economic systems, interdependencies, and impacts.
• Develop action/solution approaches to complex practical problems and assess options for their implementation.
• Be able to present and argue results/solutions/ideas orally in a factual, logical, and structured manner and be able to demonstrate and defend the contribution of a team's result to an overall solution.

Course Title: Price Management
Course Code: BWBRESIL25
ECTS: 5
Course Contents: People Resourcing is one of the key activities in human re-source management. In this course students explore the benefits and challenges of different human resource activities in the field of resourcing in theory and practice, how work design can be developed in various contexts, how different recruiting methods can be applied effectively in practice according to situational requirements.

Learning Outcomes: In this course, students learn to 

• Apply methods of workforce planning
• Examine how work design can be developed in various contexts
• Apply different recruiting methods effectively
• Examine current topics of people resourcing. 

Course Title: Cross Cultural Management
Course Code: BWBCCMGIL25
ECTS: 5
Course Contents: 

• Culture frameworks and taxonomies
• Working for and managing multinational Organisations
• Recruiting for MNCs or across cultures
• Planning and executing international Assignments
• Managing Multicultural teams

Learning Outcomes: In this course, students learn to

• Develop an awareness of their own culture and cultural values and an appreciation for that of others
• Understand how culture influences management tasks and how to devise strategies to accommodate cultural diversity
• Structure and manage teams that embrace culturally diverse backgrounds and use these effectively
• Meet the challenges of international and expat assignments and identify how to measure performance and reintegrate employees after an international assignments

Course Title: Practice Project
Course Code: BWB5PROPT25
ECTS: 5
Course Contents: The design of this course focuses on the promotion of project competencies and requires the project team to interact with stakeholders embedded in the host country environment. It aims to enable incoming students to gain profound insights into the cultural, economic and social structures of the host countries.

In order to achieve this, the project task needs to:

• Be relevant for the regional economy
• Include aspects of the involved study programmes
• Allow for a complete project run-through
• Be scientifically profound

The participating students devise and implement the project independently and in a self-organised way. The project is owned by an external stakeholder and coached by internal faculty that supervises and supports the team throughout the whole semester.

Learning Outcomes: After completing the course students

• Understand how to apply and to implement the principles of project planning
• Have developed research competency,particularly by applying quantitative and/or qualitative research methods
• Have increased their intercultural awareness and developed the capability to effectively perform in a multicultural team

Based on the above specified goals the following learning outcomes derive:

• Research competency
• Make considered methodical decisions, critically reflect and implement the selected method
• Synthesise, evaluate, interpret and discuss results according to scientific criteria Project Management competency
• Set project goals and create matching team and communication structures
• Critically reflect on the project flowIntercultural competency
• Reflect and document individual experiences
• Interact with external environments of the host country and process information gained.

Course Title: Digital Economy
Course Code: BWB5DIGECWS25
ECTS: 5
Course Contents: Students dive into the world of eBusiness Models, learning about different ways businesses operate online. Exploring how companies sell to other businesses (B2B), to individual customers (B2C), and new ideas like the sharing economy. Through real-life examples, students understand how successful online businesses work.

By the end of the course, participants will be able to carefully study and pick the right models for different industries, evaluate the impact of new technologies, and create plans for successful online ventures.

This course mixes theory with real-world applications and more than 15 years practical experience of the lecturer, giving you skills to handle the changing world of online business.

Students will be prepared for the opportunities and challenges in the digital business world and will elaborate their knowledge in a final project work – setting up a comprehensive strategy for a small retailer migrating to the digital world.

Learning Outcomes: 

Knowledge acquisition:

• Understanding and arguing eBusiness Models and connected tools purposefully.
• Understanding the tasks of digital key performance indicator analysis in the context of customer data, marketing, and sales.

Methodological Competence:

• Based on practical cases in specific areas, students can develop solutions that meet both the requirements of theory and practice.

Self-Competence:

• Action-oriented in a situation of information overload.

Furthermore, students' abilities are fostered to:

Develop action/solution approaches for complex practical issues and evaluate them in terms of their implementation possibilities. Present and argue results/solutions/ideas orally in a factual, logical, and structured manner, and demonstrate or defend the contribution of the team's result within the frame of an overall solution to an organizational task.

Course Title: International Business Communications 1
Course Code: BWIB1IBCIL
ECTS: 2
Course Contents: In this course, students are familiarized with the fundamental principles of cross-cultural business communications in a professional setting with a special focus on the Anglo-American language and culture communities. Students learn how to communicate effectively in simulated business situations, enhance their presentation skills and prepare for work-place situations in an international environment. Along the course, potential gaps in language proficiency will be addressed.

Learning Outcomes: Upon completing this course alumni understand the fundamental principles of business communications as executed in English as a lingua franca in international business. They know about cultural preferences and differences in language use and have developed a basic understanding of their impact on business interactions. Alumni have developed the fundamental skills to communicate and present business contents effectively. They have become aware of any proficiency gaps to meet the requirement of a B2 level in English and have taken steps to address these.

Course Title: International Business Communications 3
Course Code: BWIB3IBCIL
ECTS: 2
Course Contents: In this course, students hone and apply their professional, cross-cultural business communication skills in an extensive Business Simulation. They expand and apply their pitching and written text production skills in an international transaction setting. Moreover, students acquire and enhance negotiation skills as required in transnational and cross-cultural business situations. Along the course potential gaps in language proficiency will be addressed.

Learning Outcomes: Upon completing this course, alumni possess the fundamental communication skills to plan for, draw up and execute selling and buying activities as required in international business transactions. They know how to conceptualize winning sales materials and how to follow up on them in business correspondences. Further, they understand how to communicate terms and conditions for buying processes. Alumni understand the principles of negotiation preparation and have applied these in a simulated selling/buying activity.

Course Title: Specialized Business Communications for Finance and Accounting
Course Code: BWIB4CFAIL
ECTS: 2
Course Contents: In this course, students acquire the skills that enable them to engage in professional and effective international communications in the field of Finance and Accounting. This includes building subject-specific vocabulary by drawing on relevant sources, engaging with case studies and simulations, and producing oral and written communications as prevalent in the field of Finance and Accounting. Along the course, stu-dents further develop their language proficiency and cross-cultural skills as required for international business with English as a lingua franca. 

Learning Outcomes: Upon completing this course, alumni understand the communications strategies and implementation formats as relevant for the field of Finance and Accounting and have acquired the subject specific vocabulary to engage in international communications activities in this specialized field. They are able to filter information from academic and scientific texts corresponding to a C1 level and convey them effectively and actively in the relevant formats.

Course Title: Specialized Business Communications for Human Resource Management
Course Code: BWIB4CHRIL
ECTS: 2
Course Contents: In this course, students acquire the skills that enable them to engage in professional and effective international communications in the field of Human Resource Manage-ment. This includes building subject-specific vocabulary by drawing on relevant sources, engaging with case studies and simulations, and producing oral and written communications as prevalent in the field of Human Resource Management. Along the course, students further develop their language proficiency and cross-cultural skills as required for international business with English as a lingua franca.

Learning Outcomes: Upon completing this course, alumni understand the communications strategies and implementation formats as relevant for the field of Human Resource Management and have acquired the subject specific vocabulary to engage in international communications activities in this specialized field. They are able to filter information from academic and scientific texts corresponding to a C1 level and convey them effectively and actively in the relevant formats.

Course Title: Specialized Business Communications for Logistics and Operations Management
Course Code: BWIB4CLOIL
ECTS: 2
Course Contents: In this course, students acquire the skills that enable them to engage in professional and effective international communications in the field of Logistics and Operations Management. This includes building subject-specific vocabulary by drawing on relevant sources, engaging with case studies and simulations, and producing oral and written communications as prevalent in the field of Logistics and Operations Management. Along the course, students further develop their language proficiency and cross-cultural skills as required for international business with English as a lingua franca.

Learning Outcomes: Upon completing this course, alumni understand the communications strategies and implementation formats as relevant for the field of Logistics and Operations Manage-ment and have acquired the subject specific vocabulary to engage in international communications activities in this specialized field. They are able to filter information from academic and scientific texts corresponding to a C1 level and convey them effectively and actively in the relevant formats.

Course Title: Specialized Business Communications for Marketing & Relationship Management
Course Code: BWIB4CMRIL
ECTS: 2
Course Contents: In this course, students acquire the skills that enable them to engage in professional and effective international communications in the field of Marketing & Relationship Management. This includes building subject-specific vocabulary by drawing on relevant sources, engaging with case studies and simulations, and producing oral and written communications as prevalent in the field of Marketing & Relationship Management. Along the course, students further develop their language proficiency and cross-cultural skills as required for international business with English as a lingua franca.

Learning Outcomes: Upon completing this course, alumni understand the communications strategies and implementation formats as relevant for the field of Marketing and Relationship Management and have acquired the subject specific vocabulary to engage in international communications activities in this specialized field. They are able to filter information from academic and scientific texts corresponding to a C1 level and convey them effectively and actively in the relevant formats.

Course Title: Applied Marketing Metrics
Course Code: BWIB4AMMIL
ECTS: 5
Course Contents: The course introduces students to the theoretical framework and empirical methods related to investments and portfolio management. Contents of the course include:

• Fundamental principles of investing.
• Measurement of investment return and risk.
• Modern portfolio theory.
• Asset valuation.
• Portfolio construction and optimization.
• Portfolio performance evaluation and simulations.

The lectures focus on the practical application of taught approaches and provide a platform to discuss current developments in financial markets.

Learning Outcomes: By the end of this course, students will be able to:

• Discern different concepts regarding investments and securities markets;
• Interpret, calculate and apply return and risk concepts related to an investment portfolio;
• Apply principles of modern portfolio theory and capital market theory to construct an investment portfolio;
• Explain and apply valuation techniques to investments such as shares and bonds;
• Explain and apply the top-down approach to investing to emphasise the importance of market and industry analysis for portfolio construction;
• Formulate an appropriate investment policy;
• Evaluate portfolio performance.

Course Title: Branding
Course Code: BWIB4BRAIL
ECTS: 2
Course Contents: The course imparts a comprehensive overview of the various areas of brand management. The course is divided into "Introduction to Brand Management" and "Special Aspects of Brand Management".

• Introduction to brand management:
• Identity-oriented brand management
• Corporate brand management
• Fundamentals of brand valuation
• Brand architecture
• Brand transfer and portfolio management
• Behavioral branding

Special aspects of brand management:

• Brand positioning and brand design
• Corporate identity, from the logo to corporate design

Learning Outcomes: Knowledge and understanding: Alumni will know and understand branding/brand management concepts, tools, and techniques. Apply knowledge and understanding: Alumni will be able to apply the knowledge gained to solve small case studies. 

Communication skills: 

• Alumni will be able to communicate clearly and present their ideas convincingly. 

Study skills: 

• Alumni will be able to study and learn autonomously based on the feed-back they receive.

Course Title: Compensation & Benefits
Course Code: BWB4COBIL
ECTS: 5
Course Contents: Compensation and Benefits is one of the most important and difficult topics in human resource management. In this course students explore different compensation systems for certain groups of employees such as sales staff, executives mainly in case studies. Special compensation systems (e.g. cafeteria system) and remuneration in modern organizations will be discusses and critical reflected.

Learning Outcomes: Apply Different compensation systemsExamine payment for sales staff understand payment for executives Examine special compensation systems (e.g.cafeteria system) Understand remuneration in modern organizations.

Course Title: Digitalization in Human Resource Management
Course Code: BWB4DHRIL
ECTS: 2.5
Course Contents: Digitalization is a global mega trend that affects human resource management dramatically and in particular the human and machine interface. The relevance of competences will shift and new competences will become important. In this course students will explore the digitalization of different HRM activities as well as, the impacts on the human machine interface.

Learning Outcomes: In this course, students learn to

• Explore the digitalization of different HRM activities
• Explain the impact of digitalization on the interface between humans and machines

Course Title: Sales Management
Course Code: BWLB4SAMIL
ECTS: 3
Course Contents: Goals and tasks of sales, sales channel depth and width, main types of sales, primary sales organization models (by function, geography, customer, product), scope and tasks of strategic and operational sales planning, basic requirements of a sales information system, key monetary and non-monetary incentive systems in sales, core duties of sales control systems.

Learning Outcomes: 

Knowledge acquisition:

• Upon completion of the course, alumni will have gained an in-depth understanding of the issues underlying the choice of the sales structure to be set up.
• Alumni will be able to define different priorities for the sales structure and identify appropriate management measures, especially for export efforts, taking into account relationship management.
• They will be familiar with different ways of setting up sales control systems.

Methodological competence: Using practical cases carried out for sub-areas, alumni will be able to develop solutions that are both theoretically sound and meeting real-life requirements.

Self-competence:

• Creativity in developing bases for decision-making in situations with limited information on the sales orientation.
• Action in situations of conflicting information.
• The course also strengthens the alumni' abilities to create an open dialog on issues and problems and to reflect on, discuss and prioritize options for sales management in active reflection processes.

Course Title: Stategic International Human Resource Management
Course Code: BWIB4SIHIL
ECTS: 2.5
Course Contents: This course acquaints students with material aspects of strategic and international human resource management contents: 

• HR strategies,
• HR policies,
• HR practices,
• HR business partners,
• HR structures,
• HR organization,
• Different cultures, approaches and tools,
• Global recruitment, selection of international managers,
• Global talent training,
• Global performance management, repatriation

Learning Outcomes: Alumni will be able to make appropriate use of the strategic tools and methods of human resource management. They will be able to address special HR challenges in an international environment in a targeted manner.

Course Title: Adcanced Management Accounting
Course Code: BWIB25ADCIL
ECTS: 3
Course Contents: 

• Management accounting basics: Understanding of management accounting, function and organization of management accounting
• Strategic management accounting: Connection between success potential, success and liquidity, strategic management accounting instruments, evaluation of strategies
• Operational management accounting: Integrated budgeting, profit and liquidity planning
• International management accounting: Objectives and tasks of international management accounting, currencies within the group, transfer prices
• Functional management accounting: Supply chain management accounting, sales management accounting, personnel management accounting, knowledge management accounting, IT management accounting, sustainability management accounting, etc.
• Performance measurement: Objectives and measurement of the fulfilment, key performance indicator systems, value-based management, balanced scorecard
• Mergers and acquisition management accounting: Company valuation, shareholder value
• Current topics in management accounting: Behavioral management accounting, big data, reporting und information design, sustainability management accounting

Learning Outcomes: The subject and aim of the course are to provide students with a sound understanding of the methods, instruments and models of management accounting. After completing the course, students will be able to apply them appropriately in an increasingly changing and uncertain business context.
After completing the course, students will be able to adapt and optimize management accounting instruments in a dynamic, complex, and international environment.

• Students adopt a holistic perspective and are familiar with interrelationships and
• interactions within the company as well as between the company and its environment.
• After completing this course, students will be able to use key figures and key performance indicators to assess the situation of a company and use this analysis to identify weaknesses, risks, and threats as well as strengths and opportunities.

In addition, students are familiar with current developments in management accounting and the resulting challenges and opportunities and can assess the resulting need for institutional and infrastructural adjustments in the company. Within the course, all topics (as far as possible) are dealt with taking sustainability and digitalization aspects into account.

Course Title: Captial Budgeting
Course Code: BWIB2INVIL
ECTS: 3
Course Contents:  The course introduces two key elements of financial mathematics - compound interest calculation and computation of annuities - before dealing more closely with capital budgeting methods:

• Compound interest calculation: key concepts, present value and terminal value of capital, interest rate calculation, equivalent interest rates, interest period
• Computation of annuities: key concepts, annual annuities, intra-year annuities, interest rate of annuities, annuity period, use of software for compound-interest and annuity calculations
• Capital budgeting: definition of “capital expenditure”, capital budgeting process
• capital budgeting methods
• Static capital budgeting methods
• Dynamic capital budgeting methods
• Assessment of risk and uncertainty: definition of risk, risk measures, decision-making under uncertainty.

Learning Outcomes: Alumni will be familiar with the time value of money and the influencing factors of capital budgeting decisions. They will know how to select and apply static and dynamic calculation methods, and will be able to include risks and uncertainties in capital budgeting considerations using suitable methods.

Course Title: Corporate Risk Management
Course Code: BWB25CRMIL
ECTS: 4
Course Contents: The course deals with the types of risk an enterprise is exposed to as well as how to deal with them. The course discusses the following aspects:

• Types of risk
• National and international requirements of operational risk management systems
• Risk management process
• Risk identification and perception
• Methods and instruments for risk assessment and measurement
• Risk management strategies

The course focuses on analysing risks that affect the enterprise as a whole. Accordingly, interactions and interdependencies between the individual risks are analysed and taken into account for deriving and recommending risk control Action.

Learning Outcomes: By the end of this course, students are able to:

• Understand the types of risks that affect a business
• Identify the components of a risk management system and process
• Know national and international requirements for a risk management system
• Understand tools for assessing appropriate risk management strategies
• Apply methods for assessing risk

Course Title: International Practice Project
Course Code: 
ECTS: 3
Course Contents: 
Learning Outcomes: 

Course Title: Financial Markets
Course Code: BWIB2FINIL
ECTS: 2
Course Contents: The course examines the different types of financial markets and how they work. It explains their basic parameters, influencing factors, and respective players:

• Fundamentals of financial markets and how they work
• Role of the central banks
• Financial intermediation
• Types and characteristics of financial markets
• Financial Intermediaries

Learning Outcomes: Alumni will be familiar with the types, tasks and functions of financial markets and the institutions operating in these markets.

Course Title: Investment Analysis and portfolio Management
Course Code: BWB25POPIL
ECTS: 5
Course Contents: The course introduces students to the theoretical framework and empirical methods related to investments and portfolio management. Contents of the course include:

• Fundamental principles of investing.
• Measurement of investment return and risk.
• Modern portfolio theory.
• Asset valuation.
• Portfolio construction and optimization.
• Portfolio performance evaluation and simulations

The lectures focus on the practical application of taught approaches and provide a platform to discuss current developments in financial markets.

Learning Outcomes: By the end of this course, students will be able to:

• Discern different concepts regarding investments and securities markets;
• Interpret, calculate and apply return and risk concepts related to an investment portfolio;
• Apply principles of modern portfolio theory and capital market theory to construct an investment portfolio;
• Explain and apply valuation techniques to investments such as shares and bonds;
• Explain and apply the top-down approach to investing to emphasise the importance of market and industry analysis for portfolio construction;
• Formulate an appropriate investment policy;
• Evaluate portfolio performance

Course Title: Cross Cultural Management
Course Code: BWBCCMGIL25
ECTS: 5
Course Contents: 

• Culture frameworks and taxonomies
• Working for and managing multinational Organisations
• Recruiting for MNCs or across cultures
• Planning and executing international Assignments
• Managing Multicultural teams

Learning Outcomes: In this course, students learn to

• Develop an awareness of their own culture and cultural values and an appreciation for that of others
• Understand how culture influences management tasks and how to devise strategies to accommodate cultural diversity
• Structure and manage teams that embrace culturally diverse backgrounds and use these effectively
• Meet the challenges of international and expat assignments and identify how to measure performance and reintegrate employees after an international assignments

Course Title: Practice Project
Course Code: BWB5PROPT25
ECTS: 5
Course Contents:  The design of this course focuses on the promotion of project competencies and requires the project team to interact with stakeholders embedded in the host country environment. It aims to enable incoming students to gain profound insights into the cultural, economic and social structures of the host countries. 

In order to achieve this, the project task needs to:

• Be relevant for the regional economy
• Include aspects of the involved study programmes
• Allow for a complete project run-through
• Be scientifically profound

The participating students devise and implement the project independently and in a self-organised way. The project is owned by an external stakeholder and coached by internal faculty that supervises and supports the team throughout the whole semester.

Learning Outcomes: 

After completing the course students 

• Understand how to apply and to implement the principles of project planning
• Have developed research competency,particularly by applying quantitative and/or qualitative research methods
• Have increased their intercultural awareness and developed the capability to effectively perform in a multicultural team 

Based on the above specified goals the following learning outcomes derive:

• Research competency
• Make considered methodical decisions, critically reflect and implement the selected method
• Synthesise, evaluate, interpret and discuss results according to scientific criteria
• Project Management competency
• Set project goals and create matching team and communication structures
• Critically reflect on the project flowIntercultural competency
• Reflect and document individual experiences
• Interact with external environments of the host country and process information gained.

Course Title: Digital Economy
Course Code: BWB5DIGECWS25
ECTS: 5
Course Contents: Students dive into the world of eBusiness Models, learning about different ways businesses operate online. Exploring how companies sell to other businesses (B2B), to individual customers (B2C), and new ideas like the sharing economy. Through real-life examples, students understand how successful online businesses work.

By the end of the course, participants will be able to carefully study and pick the right models for different industries, evaluate the impact of new technologies, and create plans for successful online ventures.

This course mixes theory with real-world applications and more than 15 years practical experience of the lecturer, giving you skills to handle the changing world of online business.

Students will be prepared for the opportunities and challenges in the digital business world and will elaborate their knowledge in a final project work – setting up a comprehensive strategy for a small retailer migrating to the digital world.

Learning Outcomes: 

Knowledge acquisition:

• Understanding and arguing eBusiness Models and connected tools purposefully.
• Understanding the tasks of digital key performance indicator analysis in the context of customer data, marketing, and sales.

Methodological Competence:

• Based on practical cases in specific areas, students can develop solutions that meet both the requirements of theory and practice.

Self-Competence:

• Action-oriented in a situation of information overload.

Furthermore, students' abilities are fostered to:

Develop action/solution approaches for complex practical issues and evaluate them in terms of their implementation possibilities. Present and argue results/solutions/ideas orally in a factual, logical, and structured manner, and demonstrate or defend the contribution of the team's result within the frame of an overall solution to an organizational task.

Course Title: Specialized Business Communications for Finance and Accounting
Course Code: BWIB4CFAIL
ECTS: 2
Course Contents: In this course, students acquire the skills that enable them to engage in professional and effective international communications in the field of Finance and Accounting. This includes building subject-specific vocabulary by drawing on relevant sources, engaging with case studies and simulations, and producing oral and written communications as prevalent in the field of Finance and Accounting. Along the course, stu-dents further develop their language proficiency and cross-cultural skills as required for international business with English as a lingua franca. 

Learning Outcomes: Upon completing this course, alumni understand the communications strategies and implementation formats as relevant for the field of Finance and Accounting and have acquired the subject specific vocabulary to engage in international communications activities in this specialized field. They are able to filter information from academic and scientific texts corresponding to a C1 level and convey them effectively and actively in the relevant formats.

Course Title: Specialized Business Communications for Human Resource Management
Course Code: BWIB4CHRIL
ECTS: 2
Course Contents: In this course, students acquire the skills that enable them to engage in professional and effective international communications in the field of Human Resource Manage-ment. This includes building subject-specific vocabulary by drawing on relevant sources, engaging with case studies and simulations, and producing oral and written communications as prevalent in the field of Human Resource Management. Along the course, students further develop their language proficiency and cross-cultural skills as required for international business with English as a lingua franca.

Learning Outcomes: Upon completing this course, alumni understand the communications strategies and implementation formats as relevant for the field of Human Resource Management and have acquired the subject specific vocabulary to engage in international communications activities in this specialized field. They are able to filter information from academic and scientific texts corresponding to a C1 level and convey them effectively and actively in the relevant formats.

Course Title: Specialized Business Communications for Logistics and Operations Management
Course Code: BWIB4CLOIL
ECTS: 2
Course Contents: In this course, students acquire the skills that enable them to engage in professional and effective international communications in the field of Logistics and Operations Management. This includes building subject-specific vocabulary by drawing on relevant sources, engaging with case studies and simulations, and producing oral and written communications as prevalent in the field of Logistics and Operations Management. Along the course, students further develop their language proficiency and cross-cultural skills as required for international business with English as a lingua franca.

Learning Outcomes: Upon completing this course, alumni understand the communications strategies and implementation formats as relevant for the field of Logistics and Operations Manage-ment and have acquired the subject specific vocabulary to engage in international communications activities in this specialized field. They are able to filter information from academic and scientific texts corresponding to a C1 level and convey them effectively and actively in the relevant formats.

Course Title: Specialized Business Communications for Marketing & Relationship Management
Course Code: BWIB4CMRIL
ECTS: 2
Course Contents: In this course, students acquire the skills that enable them to engage in professional and effective international communications in the field of Marketing & Relationship Management. This includes building subject-specific vocabulary by drawing on relevant sources, engaging with case studies and simulations, and producing oral and written communications as prevalent in the field of Marketing & Relationship Management. Along the course, students further develop their language proficiency and cross-cultural skills as required for international business with English as a lingua franca.

Learning Outcomes: Upon completing this course, alumni understand the communications strategies and implementation formats as relevant for the field of Marketing and Relationship Management and have acquired the subject specific vocabulary to engage in international communications activities in this specialized field. They are able to filter information from academic and scientific texts corresponding to a C1 level and convey them effectively and actively in the relevant formats.