Innovation and Management in Tourism

Course Title: Academic English
Course Code: IMEB1AENIL
ECTS: 2
Course Contents: 

• Essay structure
• Reading critically
• Introductions
• Thesis statements
• Formulating an argument
• Making claims and using evidence
• Summarizing
• Citation styles
• Conclusions and revisions

Learning Outcomes: Alumni will be able to 

• research, plan, and write an argumentative essay
• use evidence to back up their claims
• expand their academic vocabulary
• familiarize themselves with standard academic citation styles

Course Title: Business Economics Fundamentals
Course Code: IMEB1BEFVO
ECTS: 5
Course Contents: 

The foundations of economics - markets, their participants and the underlying decision-making processes - are introduced and most important fundamentals of (micro-)economic aspects are discussed. A variety of general economic and specific tourism examples are analyzed and discussed to strengthen the understanding of economic issues. 

• Business and management
• Enterprises and markets
• Entrepreneurship and corporate governance
• Business environment and business development
• Corporate success and liquidity as target variables Basic business functions
• Investment and financing management
• Marketing management

Learning Outcomes: 

Alumni will - develop an understanding of the fundamentals of business administration, including learning the essential terminology. - become familiar with micro-economic aspects for all businesses - become familiar with all the main areas of business administration and understand how they are differentiated from each other, their tasks and how they relate to each other. - develop the basic ability to transfer the general business management knowledge to tourism providers.

Course Title: Digital Transformation in Tourism Applications
Course Code: IMEB1DAPIL
ECTS: 2
Course Contents: 

• 1. Basics of applications: - Choosing the right technologies (e.g. cloud computing, Big Data, Artificial Intelligence, Internet of Things). - Process design - Cultural transformation in the company towards an innovative and learning culture, promotion of digital competencies and the development of digital leadership skills.
• 2. Applications (here a reference is made to other courses): - Online booking systems - Personalization through the use of Big Data and AI. - Mobile applications - Social media and influencer marketing - Virtual and Augmented Reality - Smart destinations incl. introduction to the concept of smart destination, technologies for smart destinations such as IoT, AI, Big Data, cloud computing and mobile applications, strategies for smart destinations

Learning Outcomes: Alumni are familiar with the basic practical applications in the context of digital transformation in tourism. The selection of the right technologies is an important prerequisite for the successful implementation of digital transformation in tourism practice. In addition, alumni can adapt business processes to the new requirements of the digital world and also promote a culture in the company that is innovative and learning and is aligned with the criteria of digital transformation. Alumni are familiar with initial practical applications in the context of online booking systems, the personalization of offers via Big Data and AI approaches, mobile applications and initial practical approaches to social media marketing. They also know about the special features of smart destinations and the importance of IoT, AI and other digital technologies in this context.

Course Title: Digital Transformation in Tourism Principles
Course Code: IMEB1DTPIL
ECTS: 3
Course Contents: 

•  Importance of digital transformation
• Advantages and disadvantages of digital transformation
• Basics of the digital economy and trends
• Digital business models
• Implementation of digital transformation in the company
• Digital Chief Officer
• Excursus: Leadership and digital transformation
• Digital transformation in tourism - significance, manifestations

Learning Outcomes: Alumni are aware of the importance of digital transformation and understand the complexity of current developments. They are familiar with digital business models and can evaluate them. In particular, they are aware of the great importance of digital transformation for the tourism sector and its sub-sectors. Alumni are also able to apply digital transformation tools and develop measures in the context of digital transformation.

Course Title: Economics Fundamentals
Course Code: IMEB1ECFIL
ECTS: 2.5
Course Contents: 

•  Economic terminology
• Economic systems (focus: social market economy)
• Operation of the market using the example of selected tourism markets (accommodation market, airline market, tour operator market): Supply and demand, utility theory, market power, demand elasticity
• Market and price theories
• Tourism production factors
• The importance of small and medium sized tourism and leisure industries for a national economy
• Game theory

Learning Outcomes: Alumni will 

• be familiar with the basic structure of national economies with their most important players.
• be able to assess the importance of tourism for individual economies within different regions of the world.
• understand the main economic theories relevant to tourism markets.
• understand the scarcity of resources for all production factors in connection with tourism production.
• understand the decision-making processes of tourism stakeholders

Course Title: Intercultural Communication
Course Code: IMEB1ICCIL
ECTS: 1.5
Course Contents: 

Learning Outcomes: The alumni gain an understanding of their own and other people's values, attitudes, and behaviors through the exercises offered in class. They are thus able to explain culturally conditioned different concepts of perception as well as action, and can critically question national-cultural concepts. Alumni of this subject understand the multidimensionality and process-orientation of intercultural communication through the practical presentation of different cultural dimensions and standards, and are able to successfully manage challenges in intercultural communication situations. On the basis of concrete, existing case studies brought in by the alumni, these differences/commonalities are first theoretically processed and then deepened through exercises. Due to the reflexive character of this course, the experiences made in the exercises will be discussed in a cooperative style.

Course Title: Introduction into Accounting
Course Code: IMEB1IACIL
ECTS: 2
Course Contents: 

• Sub-systems of accounting and their tasks
• Legal regulations for accounting: UGB/HGB, EStG, BAO, US-GAAP, IAS
• Double-entry accounting (accounts frameworkfeatures, balance sheet and profit and loss accounts, assets/liabilities, structure of the balance sheet and P&L, posting of business transactions, etc.)
• Document circulation
• Theoretical explanation of VAT
• Accounting for freelancers and micro-businesses: income and expenditure statements
   

Learning Outcomes: Alumni will 

• be able to assess the relevance of accounting for businesses.
• be able to distinguish the possibilities of bookkeeping and accounting depending on legal as well as factual conditions of the type of enterprise
• be able to name the most important legal bases and explain their essential regulations and principles
• understand the basic principles of double-entry bookkeeping
• be able to carry out simple calculations, e.g. on tax-relevant aspects
• be able to understand the approaches of external accounting for micro-enterprises

Course Title: Research Methodologies Fundamentals
Course Code: IMEB1RMIIL
ECTS: 2
Course Contents: 

• Scientific work in the context of the research process
• Literature research (database research in electronic catalogs, search methods, searching the Internet...), evaluation of sources (which sources may be used in a scientific context, which may not).
• Interpretation of scientific texts as a basis of argumentation for one's own scientific work.
• Citation rules (short and full citation) incl. sensitization for the topic of plagiarism.
• Introduction of methods of empirical social research: First overview and introduction (quantitative vs. qualitative research)
• Against the background of a concrete task or own research question, students learn all important basics for theory-based scientific work. 

Learning Outcomes: Alumni can create problem descriptions and develop research questions based on them as well as formulate research objectives. They can research scientific sources and correctly substantiate them (citation). The presentation of the current state of research (literature review) plays an essential role. The alumni also know the connections between the processing of literature and the research process as a whole.

Course Title: Tourism Fundamentals
Course Code: IMEB1TFUIL
ECTS: 3
Course Contents: 

• Principles and fields of tourism as a system
• Demand and supply in tourism
• Tourism as a cross-sectional discipline
• Travel motivation and travel decision
• International classification of tourism on the basis of key figures
• Demand behavior
• Actors on the supply side (destination, accommodation, catering, tour operators, travel agents, transport operators, cruises, leisure operators and MICE etc.)
• Tourism value chain of SMEs in alpine tourism and in an international context
• Tourism policy
• The importance of sustainability in tourism
• Salzburg Tourism Act

Learning Outcomes: Alumni will be familiar with the structure of the tourism value chain and the roles of the individual market participants, as well as their key interdependencies. They will be able to categorise the role and significance of tourism in a national and international context using key statistical figures and will be familiar with the most important international developments of the past decade. Alumni will understand the special character of tourism services and service provision, in particular the predominantly process-orientated service aspect and the joint creation of a tourism product by various service providers, especially in small and medium-sized enterprises (SMEs). They know the sub-sectors of the tourism industry and how they interact with each other. They will be able to recognise and explain the benefits of inter-company marketing by jointly operating tourism organisations in contrast to individual company marketing (micro-marketing). Alumni understand the special public significance of tourism and tourism policy as well as the legal framework specific to tourism using the example of the federal state of Salzburg (Salzburg Tourism Act).

Course Title: Tourism Marketing Fundamentals
Course Code: IMEB1TMFIL
ECTS: 3
Course Contents: 

• Principles of marketing (development of marketing, material goods and tourism market)
• Special features of the tourism product as a basis for tourism marketing (special features of the tourism product, service chains and service quality, the production process)
• Tourism marketing as a special form of service marketing
• Tourism marketing as micro and macro marketing
• Overview of the strategic-conceptual elements of tourism marketing
• Insight into market research in tourism
• Instrument of strategic analysis in marketing (e.g. opportunity-risk, resource, life cycle or portfolio analysis)
• The brand as an instrument for differentiation
• Basic concepts of brand protection
• Definition of market segments and selecting target markets
• Introduction of classical instruments of the marketing mix (product, price and conditions, communication and distribution policy)
• Advanced instruments of the tourism marketing mix (personnel, process and equipment policy)

Learning Outcomes: Alumni know the tasks of marketing and its classification and significance in the context of business administration. They understand the different roles and aspects of corporate marketing on a theoretical level and are familiar with various scientific approaches to the classification of marketing. Alumni will recognize the different challenges of goods and services marketing and understand the hierarchy of normative, strategic and operative marketing decision-making and fields of action. Alumni understand the special character of the tourist achievement and achievement production, in particular the predominant process-oriented service aspect and the joint production of a tourist product. The theoretical basics can be explained using examples from practice and proposals for practical problems are analyzed and abstracted on the basis of theoretical principles.

Course Title: Elective German 1
Course Code: IMTEB1DEUIL
ECTS: 2
Course Contents: Greetings and introductions, alphabet, countries, numbers, days of the week, times, family, my pro-file, shopping, furniture, objects, colors, materials, hobbies, leisure, dating, eating, short conversations 
Grammar: verb conjugation, W-questions, yes/no negation, prepositions, possessive and personal pronouns, accusative, modal verbs, conjunctions, sentence structure.
Learning Outcomes: Students can introduce themselves and talk and write about their families, interests and hobbies. They can hold small conversations, ask and answer questions, make dates, ask what time it is, talk about their eating habits and order at restaurants.

Course Title: Food & Tourism
Course Code: IMTEB1FODIL
ECTS: 2
Course Contents: 

• Introduction Food Tourism
• Historical evolution/development of gastronomy
• Celebrity chefs and their influence on choosing destinations
• The question of authenticity
• Country specific products, cuisines and traditions

Learning Outcomes: In recent years, food has become an important aspect in the selection of travel destinations and the design of travel programs. Until then food was considered a mere necessity, meanwhile the selection of local products, their individual way of preparation and culturally connoted rites of consumption are a distinguishing feature of many destinations and providers. Food has become the fastest growing factor in tourism.
Objectives

• To understand the importance of food in tourism (domestic/incoming/outbound)
• To compare and discuss different definitions and connotations of food/culinary tourism
• To get an idea of the historical evolution/development of food tourism and gastronomy
• To learn the development of food cultures from antique times until today
• To understand the influence of media for the development of food tourism
• To discuss the idea of authenticity in connection with local foods and chefs
• To research the field of food tourism and get to know different business opportunities (e.g. wine-tourism, markets, food tours, festivals and fairs, tastings and classes …)
• To learn about different food cultures (products, methods, traditions, social habits)

Course Title: Advanced Innovation Management
Course Code: IMEB3AIMIL
ECTS: 3
Course Contents: 

• Definition of innovation management
• Innovation management and technology
• Drivers for innovation management
• Concepts and models of innovation management
• Strategic innovation management
• Success factors for innovation management projects

Learning Outcomes: Develop an understanding of the necessity of strategic innovation management - Knowledge of the significance and importance of innovation management - Understand and reflect on the correct use of models and theories - Get to know success factors for implementation

Course Title: Cost Accounting
Course Code: IMEB3CACIL
ECTS: 3
Course Contents: 

• Fundamentals of management accounting: objectives of cost theory, characteristics of cost element accounting, cost center accounting, cost unit accounting, operating accounting sheet, direct and overhead costs, allocation of overhead costs
• Cost theory: direct and overhead costs, variable and fixed costs, effects of the cost structure on operations
• Full cost accounting (VKR) vs. partial cost accounting (TKR): Characteristics of VKR and TKR, advantages and disadvantages of VKR and TKR
• Costing methods: Nature and tasks, division costing, overhead costing, item profit and loss accounting, contribution margin accounting, break-even point, direct costing, target costing
• Short-term income statement
• Multi-level contribution margin accounting
• Chart of accounts: Stahr, USALI

Learning Outcomes: After completion of the course alumni will:

• Understand the importance of internal accounting in contrast to external accounting
• Get to know the different possibilities of cost accounting and be able to work out their differences and areas of application
• Be able to carry out detailed cost accounting
• Be able to set the possibilities of determining costs in relation to cost types
• Be able to name different types of costs and discuss their relevance within individual business areas
• Learn to use cost accounting as an essential basis for pricing

Course Title: Data Management
Course Code: IMEB3DMTIL
ECTS: 3
Course Contents: 

• Introduction to data management: concepts of data management, including the definition of data, different types of data (structured, unstructured, etc.), the importance of data in companies and the different phases
• Data analysis in tourism: Application of methods and techniques for the preparation, interpretation and visualization of data in tourism, including the use of statistics, data mining and machine learning.
• Data quality and security: ensuring the integrity, availability and confidentiality of data in tourism, including identifying data problems, implementing quality controls and applying security measures
• Business Intelligence: Application of data analysis and visualization in tourism decision-making processes. Including the use of BI tools and technologies,
• Big data in tourism: Concepts and applications of big data technologies in tourism, including analysis of large amounts of data, cloud computing and NoSQL databases.
• Tourism CRM: Concepts and applications of customer relationship management systems in tourism are covered.

Learning Outcomes: Alumni are adept at handling data; they can distinguish between different types of data and assess the importance of data in the company and in the various phases of the data life cycle. When analysing data, they can apply methods and techniques for processing, interpreting and visualizing data in tourism, including data mining and machine learning approaches. Alumni are familiar with data quality and security and can ensure the integrity, availability and confidentiality of data. Data analysis approaches and data visualization are applied in decision-making processes. Alumni are also skilled in handling large amounts of data and can implement concepts and applications of big data technologies in tourism. This also leads to the data-supported implementation of CRM in tourism.

Course Title: Destination Management Fundamentals
Course Code: IMEB3DMFIL
ECTS: 3
Course Contents: 

• Goals and principles of destination management
• Destination as a competitive unit in tourism
• Core elements of destination management
• Constitutive decisions in destination management (management systems, choice of legal form and organization of the destination)
• Cooperative offer design of a destination
• Brand management in destinations

Learning Outcomes: Alumni have an overview of the development of destinations, their target groups and the most important development perspectives. They know the differences in the macro and micro organization of destinations and the external factors that significantly influence management decisions in destination businesses. They learn the factors influencing the market (supply and demand) and know the specific characteristics of the main tourism markets (Austria, German-speaking countries, Europe). Alumni are familiar with the central control instruments in destination management and can use these to develop and analyze processes and define meaningful goals for destinations. Graduates have an initial insight into current developments, trends and new innovative destination concepts and are aware of the requirements and challenges of implementation.

Course Title: Innovation-Lab
Course Code: IMEB3INLIL
ECTS: 3
Course Contents: 

• Application of selected innovation methods
• Idea management
• Open innovation and co-creation
• Service design methods and application
• Lead user concept
• Sustainability and innovation in practice and innovative sustainability concepts

Learning Outcomes: Alumni are able to realize and apply a methodical analysis of innovation management methods adapted to the needs of the company. They can select methods and derive a plan from this. They can implement evaluation processes which correspond to the project and monitor the progress of the project. Alumni will be able to differentiate between types of trends and know how these can increase the innovative capacity of companies and reduce the risks of innovation. You will be able to analyze, discuss and evaluate current trends and derive concrete innovation ideas from them.

Course Title: Market Research
Course Code: IMEB3MREIL
ECTS: 3
Course Contents: 

• Importance of market research in tourism; the role of information in marketing
• Environmental, competitive, market and internal analysis
• Differentiation between primary and secondary surveys
• Secondary statistical sources in tourism
• Survey instruments of primary surveys: Survey, observation, experiment
• Population, sample selection, sample size, errors and accuracy, quality criteria
• Definition of research question, hypotheses and hypothesis model
• Research design and choice of method
• Market researcher briefing and questionnaire development (scales, scale levels)
• Data collection
• Using market research as an example, a major focus is placed on questionnaire development in quantitative research.

Learning Outcomes: Alumni learn the basics of market research. A market research problem to be solved is identified and defined. An appropriate survey instrument is constructed (taking into account and discussing quality criteria). Data is collected on the basis of the survey instrument created (taking into account representativeness: survey design and quotas). The data is recorded electronically. Initial data analyses (frequencies, cross-tabulations) are carried out with the aid of SPSS (or comparable software). Initial results are discussed and the alumni reflect on the further use of the data. The connection (similarities and differences) between market research and empirical research is clear.
 

Course Title: Modern Entrepreneurship and Strategic Business Development
Course Code: IMEB3EBDIL
ECTS: 3
Course Contents: 

• The entrepreneur and his/her historical development.
• The basis of economics. Austrian school vs. traditional school.
• Monetary history
• Social responsibility of the entrepreneur. Management as a process of shaping, steering, developing and controlling socio-technical systems.
• St. Gallen management concept & leadership models (normative, strategic and operational management)
• Effectuation vs. causal corporate development.
• Meaningful corporate development. Strategic approaches to sustainable corporate development.
• The company as a brand. Brand profile and logic. Archetypes. Limbic mapping. The corporate brand identity as an ideal ecosystem for motivation, creativity and innovation.
• Quality & service excellence. Dimensions and touchpoint management of the customer journey.
• Case Study: Corporate Brand/Personality Identity and Customer Journey Mapping. Development of a business idea that will be further developed by the sixth semester.
• Risk and crisis management.

Learning Outcomes: Alumni understand the importance of entrepreneurship as a driver for healthy social and personal development. They are familiar with various forms of entrepreneurship as well as the requirements and challenges of entrepreneurship in (tourism) SMEs. Above all, they are aware of the strong importance of social responsibility in companies. Based on this, alumni have a holistic understanding of management and are able to make business connections. Due to a fundamental understanding of risk and crisis management, alumni are able to assess and manage crisis situations.

Course Title: Online Distribution
Course Code: IMEB3ODIIL
ECTS: 2
Course Contents: 

• Introduction to online distribution in the hotel industry
• Definition and goals of online distribution
• Development of online distribution in tourism
• Importance of online distribution for the hotel industry
• Online distribution via your own website
• Setting up and maintaining your own hotel website
• Online booking process on the hotel website
• Advantages and disadvantages of online distribution via your own website
• Tools and technologies for optimizing online bookings on the hotel website
• Online distribution via intermediaries
• Definition and types of intermediaries (e.g. online travel agencies, metasearch engines, etc.)
• Advantages and disadvantages of online distribution via intermediaries
• Contract design and cooperation with intermediaries
• Tools and technologies for managing bookings via intermediaries (channel manager and rate parity)
• The future of online distribution in the hotel industry
• Developments and trends in online distribution (alternative channels)
• Impact of technologies such as artificial intelligence and blockchain on online distribution

Learning Outcomes: Alumni will be able to name the basic terms of online sales and have an overview of the relevant concepts and models of online sales. They can apply these in practice. In addition, alumni will understand platform/portal management and be able to implement it.

Course Title: Trends in Tourism
Course Code: IMEB3TTOIL
ECTS: 3
Course Contents: 

• Macro-environment analysis as a prerequisite for innovative marketing
• Methods for macro-environment analysis in tourism, environment analysis with the help of systematic procedures (trend analyses, scenario technique, multivariate procedures, early warning systems);
• Macro-environment analysis using creative methods (expert interviews, Delphi survey, demoscopic marketing research, scenario technique), megatrends in society with effects on tourism
• Trends in the most important thematic areas of tourism

Learning Outcomes: Alumni are familiar with the instruments to realize trend analyses, scenario techniques, multi-variate procedures and early warning systems. They know about megatrends in society and how they influence tourism and tourism development.

Course Title: IMT German 1 / Spanish 1 / Italian 1
Course Code: IMEB3GERIL / IMEB3SPAIL / IMEB3ITAIL
ECTS: 3
Course Contents: 

• Greeting and saying goodbye, introducing someone, introducing yourself, talking about a person, giving information about yourself
• Breakfast & bar: asking for information, naming and explaining drinks and food, ordering something, making enquiries, offering something.
• General: numbers, the time, everyday situations
• Grammar: regular verbs, some irregular verbs, modal verbs - Nouns and adjectives in the singular and plural, agreement of the adjective, negation, the definite and indefinite article in the singular and plural
• Some prepositions, personal pronouns, interrogative pronouns

Learning Outcomes: Alumni can understand sentences and frequently used expressions related to areas of most immediate relevance (e.g. personal and family information, shopping, work, local area). They can communicate in simple, routine situations involving a simple and direct exchange of information about familiar and common things. Alumni can use simple means to describe their own background and education, their immediate environment and things related to immediate needs.
 

Course Title: IBM - Cross Cultural Management
Course Code: BWB1CCMGIL
ECTS: 5
Course Contents: 

• Culture frameworks and taxonomies
• Approaches Towards Diversity Management
• Recruiting for MNCs or across Cultures & planning and executing International Assignments
• Managing Multicultural Teams
• International Marketing Activities

Learning Outcomes: In this course, students learn to develop an awareness of their own culture and cultural values and an appreciation for that of others understand how culture influences management tasks and how to devise communication strategies to accommodate cultural diversity structure and manage teams that embrace culturally diverse backgrounds and use these effectively meet the challenges of international and expat assignments and identify how to measure performance and reintegrate employees after an international assignments

Course Title: Digital Media Project
Course Code: IMEB5DMPPT
ECTS: 4
Course Contents: 

• Introduction to the "Digital Media Project": Development and implementation of digital content and campaigns to achieve a specific goal; content management systems, image and video editing software, social media platforms, analysis tools and advertising programs are planned.
• Conception of the project: Target group analysis, consistency analysis and creation of a content strategy.
• Implementation of the project: Creation of content using texts, images, videos or other digital content. Design of landing pages and social media profiles; implementation of tracking tools
• Campaign planning and implementation: creation of an advertising campaign, including the use of Google Ads, Facebook Ads, Instagram Ads, Twitter Ads etc., definition of keywords and target groups. A/B testing of campaigns
• Analysis and optimization: evaluation of data and optimization of findings
• Presentation and reflection of the results achieved. Discussion of best practices and integration of the latest trends. Discussion of lessons learned from the project
• The phases for the realization of a digital media project can be implemented on the basis of a real project, preferably in connection with the LV project “Innovative product development in tourism”

Learning Outcomes: Alumni are able to strategically implement digital media projects: They are aware of the individual phases of such a project and link them together in the best possible way. In addition to the conception and analysis of the project, alumni can carry out the realization and implementation of digital campaigns in a targeted manner.

Course Title: Finance and Investment
Course Code: IMEB5FINIL
ECTS: 4
Course Contents: 

• Financial management in companies
• Tasks of financial management
• Forms of financing: Credit financing, venture capital, bonds, shares, mezzanine etc.
• Liquidity management and liquidity ratios in the company (short and medium-term financial planning, cash flow)
• Financial plan, financing rules
• Financing subsidies (in Austrian tourism and international comparison)
• Investment calculations as a decision-making aid for SMEs
• Company valuation
• Basel regulations
• Discussion of individual business ideas from a financing and investment perspective

Learning Outcomes: Alumni will:

• Be able to name the tasks of financial management
• Understand the impact of financial management decisions on other areas of business administration
• Be able to differentiate between different forms of financing and assess their relevance for different (tourism) companies at different stages of the company life cycle
• Understand liquidity management as a core task of financial management and be able to apply different ways of creating liquidity
• Learn to prepare budgets and, in particular, to consider the impact of changing environmental conditions on them
• Get to know funding opportunities, especially for tourism companies
• Understand the impact of the Basel regulations as a banking regulation instrument on tourism and especially accommodation businesses and get to know the approach to problem solving for credit security

Course Title: Innovative Approaches in Human Resource Management
Course Code: IMEB5IHRIL
ECTS: 2
Course Contents: 

• General trends and changing conditions in human resources management
• Special topics of personnel management and industry development in tourism
• Modern leadership approaches as part of innovative HR management; HR management as a strategic management approach
• Employer branding as a holistic approach to HR management; strengthening employee loyalty
• New work: hybrid and agile working models, digital work organization; strategic use of working models and operational design approaches
• Purpose / search for meaning as part of HR management
• Diversity management in tourism with a special focus on the management of different generations (generational fusion) and intercultural approaches
• The importance of individuality management, talent management, quality and knowledge management for tourism
• International human resource management

Learning Outcomes: Alumn have a sound knowledge of strategic human resource management approaches. They deal with relevant problems and challenges of personnel management and develop potential solutions. Current developments, which have been strengthened by the Covid-19 pandemic, can be strategically evaluated and shaped. These include, in particular, addressing the topic of New Work and approaches to solving the shortage of employees in tourism. Due to the global orientation of the tourism industry, it is equally important for graduates to be familiar with issues in the context of international HR management and to help shape it in a solution-oriented manner.

Course Title: Innovative Product Development
Course Code: IMEB5IPDIL
ECTS: 4
Course Contents: 

• With the help of creativity techniques and knowledge of project management, students implement an innovation process in group work using a specific project as an example. Discussions are a major part of the project execution. Additionally, a reflection about the project process is key of the course. While realizing the project, students deal with the management requirements, starting with the development of innovative products/offers and leading to their market launch.
• Management of teams in real and virtual processes is applied. E-learning tools are used and implemented in specific projects.
• Sustainability is a criterion in the selection of projects.

Learning Outcomes: 

• Gain experience with the implementation of a real or virtual project.
• Develop an understanding of the future necessity of virtual work teams
• Gain knowledge about the significance and importance of trust in the employees of real and virtual teams
• Learn and reflect on how to deal with conflicts that can arise due to physical distance
• Get to know possibilities for implementing digital learning and known relevant tools in companies

Course Title: International Tourism and Event Management
Course Code: IMEB5ITEIL
ECTS: 2
Course Contents: 

• The environment of international tourism
• Trends in international tourism industry (demand and supply side)
• Corporate strategies for international tourism
• Chances and challenges of sustainable aspects in international tourism management
• Cases in international tourism management
• International tourism: the future
• An overview of the events field; different kinds of events and the market of events
• Event tourism and its strategic implications

Learning Outcomes: Alumni have a good overview of trends in international tourism and are familiar with the drivers of transformation processes in the global tourism industry. They will be able to evaluate international developments on both the demand and supply side and classify them in future scenarios. They will also evaluate devel-opments in terms of their influence on sustainable development in an interna-tional context. The event industry is understood as an influential industry for tourism. Alumni are also aware of the strategic importance of events in international tourism (both in destinations and in the hotel industry). Alumni are able to plan events strategically and create stringent concepts for them. Staging approaches play a special role here. In general, alumni will focus on the planning and organization of green events.

Course Title: Innovative Leadership Principles
Course Code: IMEB5ILPIL
ECTS: 3
Course Contents: This course imparts knowledge about traditional as well as innovative and future-oriented management approaches for companies in tourism. Contents of the course are

• Traditional management approaches and models
• Innovative leadership approaches that are particularly relevant for companies in tourism, such as
  • Servant leadership: focus on employees
  • Emotionally intelligent leadership: importance of empathy, self-regulation and social competence for managers and
  • Other innovative leadership approaches relevant to the tourism industry

Learning Outcomes: Alumni acquire in-depth knowledge of traditional as well as innovative and future-oriented management approaches in tourism. They understand the importance of different management models and can critically reflect on their application in practice. 

After successfully completing the course, graduates will be able to 

• describe central traditional leadership approaches and models and assess their relevance for companies in tourism
• analyze innovative leadership approaches, in particular servant leadership and emotionally intelligent leadership, and explain their significance for the tourism industry
• evaluate the role of empathy, self-regulation and social competence for managers in tourism
• identify other relevant innovative leadership approaches and discuss their potential for the future of tourism
• make well-founded decisions regarding the application of suitable leadership approaches in different business contexts in tourism.

Course Title: Social Media Marketing
Course Code: IMEB5SMMIL
ECTS: 2
Course Contents: 

• Introduction to social media marketing: definition, benefits, current status and trends in the industry
• Social media platforms: Facebook, Instagram, Twitter, TikTok, LinkedIn, etc. Differences in functions, target groups and possible uses
• Target group analysis: identification, segmentation, persona development, analysis of behavior and preferences
• Creating content: Strategy development, content creation, storytelling, visual design, influencer marketing
• Campaign planning: setting goals, budget planning, channel selection, scheduling, measurability
• Analysis and optimization: analysis tools, defining key performance indicators (KPIs), monitoring success, optimizing campaigns
• Social media advertising: placement of advertising, targeting, budget, monitoring success
• Case studies: application of concepts using practical examples, best practices, success stories and challenges in the industry

Learning Outcomes: Alumni have an overview of the most important social media platforms and know what each individual platform can be used for. They recognize trends, opportunities and challenges of social media marketing and can develop and implement a social media marketing strategy. They are aware of the importance of influencer marketing and can implement strategies for selecting influencers and using them for social media marketing.

Course Title: Sustainability in Tourism Cases
Course Code: IMEB5STCIL
ECTS: 2
Course Contents: 

The course is divided into two parts: 

• Part 1: Participation at the Symposium Change.Climate.Resilience which is organized by FHS for students of all bachelor programs at FHS Green technologies will flourish and are creating an exciting future. The still prevailing attachment to fossil technologies makes us struggle and has not proved to be sustainable. Established structures can only be overcome through innovation. Research in green technologies will have a most significant impact on future developments. Salzburg is well prepared for the future boom of green technology. In the symposium Change.Climate.Resilience we will look at a number of these forward-looking technologies and developments and want to develop a theory from them.
• Part 2: Students deal with different practical approaches to sustainability in tourism by analyzing cases, developing own concepts and executing debates about issues in sustainability in tourism, such as: - Tourism and its contribution to peace - Slum tourism - Sex tourism - Human Rights and tourism - Neo-colonialism and tourism - Green Mobility - Common welfare in tourism - Special issues of sustainability in different branches of tourism industry Excursions to destinations, organizsations and companies which take sustainable approaches into account can be realized. Students have the possibility to choose follow a sustainability class within another study programme for Part 2 of this course. Advanced credits will be given. This shall provide the possibility to strengthen interdisciplinary knowledge and skills in the context of sustainability.

Learning Outcomes: After completing the symposium, alumni are able to 

• analyze and evaluate social developments in the context of their studies
• describe and question ways of thinking in their discipline
• question their own ideas and values and challenge the ideas and values of others
• present their own point of view and compare it with others
• derive insights from academic presentations and integrate them into their own knowledge base.
• Alumni transfer their ability to reflect to a wide range of topics in tourism and compare them from a sustainable perspective. They are able to evaluate the topics and their economic, social and cultural relevance and incorporate them into management decisions in a formative way.

Course Title: Elective German 1
Course Code: IMTEB1DEUIL
ECTS: 2
Course Contents: 

• Greetings and introductions, alphabet, countries, numbers, days of the week, times, family, my profile, shopping, furniture, objects, colors, materials, hobbies, leisure, dating, eating, short conversations
• Grammar: verb conjugation, W-questions, yes/no negation, prepositions, possessive and personal pronouns, accusative, modal verbs, conjunctions, sentence structure.

Learning Outcomes: Students can introduce themselves and talk and write about their families, interests and hobbies. They can hold small conversations, ask and answer questions, make dates, ask what time it is, talk about their eating habits and order at restaurants.

Course Title: IBM / Digital Economy
Course Code: BWB5DIGEC
ECTS: 5
Course Contents: Students dive into the world of eBusiness Models, learning about different ways businesses operate online. Exploring how companies sell to other businesses (B2B), to individual customers (B2C), and new ideas like the sharing economy. Through real-life examples, students understand how successful online businesses work. By the end of the course, participants will be able to carefully study and pick the right models for different industries, evaluate the impact of new technologies, and create plans for successful online ventures.
This course mixes theory with real-world applications and more than 15 years practical experience of the lecturer, giving you skills to handle the changing world of online business. Students will be prepared for the opportunities and challenges in the digital business world and will elaborate their knowledge in a final project work – setting up a compre-hensive strategy for a small retailer migrating to the digital world.

Learning Outcomes: Knowledge acquisition:

• Understanding and arguing eBusiness Models and connected tools purposefully.
• Understanding the tasks of digital key performance indicator analysis in the context of customer data, marketing, and sales.
• Methodological Competence: 
  Based on practical cases in specific areas, students can develop solutions that meet both the requirements of theory and practice.
  • Self-Competence: Action-oriented in a situation of information overload.
    Furthermore, students' abilities are fostered to:
  • Develop action/solution approaches for complex practical issues and evaluate them in terms of their implementation possibilities.
    Present and argue results/solutions/ideas orally in a factual, logical, and structured manner, and demonstrate or defend the contribution of the team's result within the framework of an overall solution to an organizational task.

Course Title: Academic English
Course Code: IMEB2AENIL
ECTS: 2
Course Contents: 

• Comparing and Contrasting
• Paraphrasing and Summarizing
• Reading Sources Critically
• Writing About Controversial Topics
• Generalizing
• Describing Information in Charts and Graphs
• Formulating an Argument

Learning Outcomes: Alumni will be able to 

• research, plan, and write an argumentative essay
• use evidence to back up their claims
• expand their academic vocabulary

Course Title: Annual Reporting
Course Code: IMEB2ARPIL
ECTS: 3
Course Contents: 
Learning Outcomes: 

Alumni will 

• be able to explain the importance of public disclosure requirements for businesses
• understand the process of preparing financial statements
• become familiar with the various components of the annual financial statements in detail
• be shown the possibilities of working with the individual components of the annual financial statements and their relevance for other business processes
• understand important legal regulations, also in an international context
• become familiar with the approaches to balance sheet policy and their effects
• be able to perform rudimentary balance sheet analyses

Course Title: Data Processing
Course Code: IMEB2DPRIL
ECTS: 3
Course Contents: 

Learning Outcomes: Alumni are familiar with the principles of data processing and its possible applications in tourism, especially with a focus on the use of customer data. They are able to apply various methods for the collection, storage and processing of data in tourism. In addition, they are familiar with how customer data can be strategically analyzed in order to better understand customer needs and tailor offers more specifically to them. They are also aware of the importance of data processing for the realization of targeted online marketing measures. Alumni can evaluate and implement data protection measures within the framework of the legal possibilities.

Course Title: Digital Media Management
Course Code: IMEB2DMMIL
ECTS: 2
Course Contents: 

Learning Outcomes: Alumni know the different aspects of graphic design in tourism and can effectively use graphics and images to present and sell tourism products. In addition, they know the basics that are important for creating websites for tourism. They will be able to create appealing and user-friendly websites, present offers and facilitate bookings. Furthermore, alumni know how to effectively use videos and photos for platforms to present and sell tourism offers. Virtual and augmented reality are application areas for the alumni that can be strategically designed.

Course Title: Empirical Social Research Fundamentals
Course Code: IMEB2ESRIL
ECTS: 2.5
Course Contents: 

Learning Outcomes: Alumni are able to create problem descriptions and develop research questions based on them as well as formulate research objectives and present them in an exposé. They are familiar with the different approaches in empirical social research (quantitative and qualitative) and understand how to work on a self-developed research question empirically. The focus is on qualitative research. They know different qualitative research methods and apply them concretely in a (small) research project. They will be able to create interview guidelines, conduct qualitative interviews (group discussion, narrative, problem-centered, semi-structured, unstructured interview as well as expert interview), transcribe and process and evaluate the collected data accordingly (qualitative content analysis according to Mayring).

Course Title: Hospitality Management
Course Code: IMEB2HOMIL
ECTS: 4
Course Contents: 

Learning Outcomes: 

Alumni will 

• become familiar with the complexity of hospitality operations.
• develop an understanding of the basic mechanisms of the hotel industry as well as the hotel markets (Austria and Germany in international comparison).
• gather impressions about the individual management areas for the assessment of suitable fields of activity within the industry including the important service providers.
• be able to analyze all essential factors of the micro- as well as the macro-environment, which are relevant for hospitality businesses.
• be able to transfer basic knowledge of business administration to the hotel industry.

Course Title: Innovation and Creativity Techniques
Course Code: IMEB2ICTIL
ECTS: 2
Course Contents: 

Learning Outcomes: Alumni will 

• develop an understanding of the future need for virtual work teams
• gain knowledge about the meaning and importance of creativity methods
• learn and reflect on the correct use of tools and instruments
• realize a dialogue-oriented reflection of the concretely experienced learning processes

Course Title: Innovation Management Fundamentals
Course Code: IMEB2IMFIL
ECTS: 2
Course Contents: 

• Innovations in tourism
• Theoretical foundation
• The concept of innovation
• Reasons for the necessity of innovations, drivers of innovation, barriers for innovations
• Dimensions of service innovations
• The innovation process (dynamic models like Service Design
• Human Centered Innovation and static models like Stage Gate Model of Cooper)
• Pros and cons of innovations
• Types of innovations in tourism (e.g. technological innovations, marketing innovations etc.)
• Innovation and sustainability

Learning Outcomes: 

Alumni will 

• develop an understanding of the need for innovation.
• know the meaning and importance of innovation in tourism companies.
• understand and be able to apply the correct handling of the innovation process.
• know and be able to reflect on ways to implement innovations in companies.

Course Title: Presentation and Moderation
Course Code: IMEB2PMOIL
ECTS: 1.5
Course Contents: 

Learning Outcomes: After this course, alumni will be able to prepare and conduct presentations in terms of content and organization. They are aware of their individual, authentic presentation style. They apply techniques and rhetorical means that enable them to formulate thoughts clearly and credibly and to present facts convincingly. Upon completion of this course, alumni will be able to prepare and conduct presentations using typical phases and tools. They know how to lead through agendas, mediate between participants and motivate active participation.

Course Title: Sustainability in Tourism
Course Code: IMEB2STOIL
ECTS: 2
Course Contents: 

• The concept of sustainability: current state of the discussion in society, politics and research; Sustainable Development Goals (SDGs) as important basis for sustainable development
• Sustainability and sustainable development in tourism
• Challenges to implementing sustainability practices in tourism
• Managing for sustainability in tourism
• Governance and partnerships / cooperations
• CSR approaches in tourism businesses
• Measures and tools in destination management
• Overtourism, visitor management, management of living spaces, quality of life approaches
• Sustainability indicators and reporting
• Business models for sustainability; cases within different branches of tourism industry

Learning Outcomes: Alumni understand the importance of sustainability for tourism development. They know about the interactions of economic, social and ecological demands. Alumni have an overview of the relevant developments in society, science and research and are personally able to reflect on professional actions from the perspective of sustainability. In this context, the SDGs are at the center of their decision-making. Alumni are able to initiate strategic and operational sustainable management approaches in different sub-sectors of the tourism industry.

Course Title: Sustainable Economic Systems
Course Code: IMEB2SESIL
ECTS: 3
Course Contents: 

Learning Outcomes: 

• Theory of economic cycles
• Business cycle and growth; scenarios of future market developments
• Basic concepts of classical and Keynesian macroeconomics and politics
• History of economic systems
• Hedonism and consumerism as value orientation of modern societies and their relevance for national economies
• Crisis theories and crisis vulnerability
• Resilience concepts
• Sustainable economic systems
• Approaches to the development of post-capitalist orders

Course Title: Tourism Marketing Instruments
Course Code: IMEB2TMIIL
ECTS: 3
Course Contents: 
Learning Outcomes: Alumni understand the service and process-oriented marketing of different service companies in the tourism industry. They will be able to combine individual marketing (micro-marketing) with the inter-company marketing of joint tourism organizations. Alumni know the basics and instruments of marketing and know about the necessity of its strategic use in terms of a market and socially oriented corporate management. They will be able to formulate marketing objectives and evaluate strategic marketing decisions. Alumni know instrumental elements of tourism marketing and can support decisions in the marketing mix. They know central aspects of purchasing and consumer behavior and can divide markets into segments using contemporary instruments.

Course Title: Elective German 1
Course Code: IMTEB2DEUIL
ECTS: 2
Course Contents: 

• Greetings and introductions, alphabet, countries, numbers, days of the week, times, family, my profile, shopping, furniture, objects, colors, materials, hobbies, leisure, dating, eating, short conversations
• Grammar: verb conjugation, W-questions, yes/no negation, prepositions, possessive and personal pronouns, accusative, modal verbs, conjunctions, sentence structure.

Learning Outcomes: Students can introduce themselves and talk and write about their families, interests and hobbies. They can hold small conversations, ask and answer questions, make dates, ask what time it is, talk about their eating habits and order at restaurants.

Course Title: Advanced Destination Management
Course Code: IMEB4ADMIL
ECTS: 3
Course Contents: 

• Planning function of destinations
• Networks in destinations (horizontal, vertical and lateral cooperation)
• Product development in destinations
• Function of quality management in destinations
• Budgeting as an instrument in destination marketing (cooperation marketing)
• Destination management as a living space concept
• Sustainable approaches in destinations (e.g. visitor guidance concepts)
• Best practice regions nationally and in international comparison

Learning Outcomes: Alumni have an overview of the specific problems involved in the holistic marketing of destinations, potentials and future prospects. They know the requirements of stakeholders, differences in the macro and micro organization of the industry. Alumni have an insight into the management of virtual companies and understand the structural challenges of the management of destinations. They have an in-depth understanding of the core elements of destination management and know how these can be successfully applied both theoretically and using specific practical examples. Alumni know about the marketing tasks of various service providers and can use management and control instruments to evaluate and analyze results at destination level and define new goals.

Course Title: Digital Visualization
Course Code: IMEB4DVIIL
ECTS: 3
Course Contents: 

• Introduction to digital visualization in tourism: Discussion of different types of data (numerical data, textual data, geographic data, metadata, etc.) used in the tourism industry and the tools and technologies available to visualize this data.
• Use of charts according to data type: Different types of charts that are best suited to present data in tourism.
• Working with dashboards: Types of dashboards used in tourism, their creation and use. Different types of metrics that can be displayed on dashboards such as Tableau or Power BI.
• Practical examples from the hotel industry, theme parks and tour operators, among others.
• Project work: Creation of a dashboard including various charts to display data from tourism.
• Digital visualization and data protection

Learning Outcomes: Alumni are familiar with ways in which data can be visualized optimally. They create dashboards that present data from various sources at a glance in line with requirements. This enables alumni to prepare and use data for a wide range of needs.

Course Title: eMarketing
Course Code: IMEB4EMAIL
ECTS: 3
Course Contents: 

• Development and current status of online eMarketing in tourism
• Significance and relevance for the tourism industry
• Online marketing channels in tourism
• Search engine optimization (SEO)
• Search engine advertising (SEA)
• Social media marketing
• Affiliate marketing
• Influencer marketing
• e-mail marketing
• Online booking systems in tourism (in coordination with online distribution)
• Functionality and advantages of online booking systems
• Comparison of different providers
• Integration of online booking systems into your own website
• Online reputation management in tourism
• Importance of online reputation for the tourism industry
• Methods for monitoring and managing online reputation
• Dealing with negative reviews and online criticism
• Data analysis and management in online eMarketing in tourism (in coordination with visualization)
• Importance of data analysis for the optimization of online marketing measures
• Important key figures and metrics in online eMarketing
• Tools for data analysis and management
• Practical examples and case studies in online eMarketing in tourism
• Analysis of successful online marketing campaigns in tourism
• Best practices and lessons learned from practical examples
• Opportunity to implement your own online marketing ideas in a project.

Learning Outcomes: Alumni have an overview of the importance of e-marketing in tourism. They can apply the topics discussed in practice and give their own assessment of the advantages and disadvantages.

Course Title: Elective German 1
Course Code: IMTEB4DEUIL
ECTS: 2
Course Contents: 

• Greetings and introductions, alphabet, countries, numbers, days of the week, times, family, my profile, shopping, furniture, objects, colors, materials, hobbies, leisure, dating, eating, short conversations 
  Grammar: verb conjugation, W-questions, yes/no negation, prepositions, possessive and personal pronouns, accusative, modal verbs, conjunctions, sentence structure.

Learning Outcomes: Students can introduce themselves and talk and write about their families, interests and hobbies. They can hold small conversations, ask and answer questions, make dates, ask what time it is, talk about their eating habits and order at restaurants.

Course Title: Human Resource Management in Tourism
Course Code: IMEB4HRMIL
ECTS: 3
Course Contents: 

This course deals with central topics of the employee journey as well as supplementary activities of human resource management in tourism. 
Contents of the course are:

• Goals and developments in HRM and the associated challenges
• Motivation and working time management
• Personnel requirements planning
• Employer branding
• Recruitment and selection
• Practical examples and current case studies are used to deepen the theoretical concepts and convey them in an application-oriented manner.

Learning Outcomes: Alumni acquire a sound grounding in human resource management in tourism. They understand the key objectives, developments and challenges in this area. They also have basic knowledge of the following core processes of the employee journey: employer branding, recruitment and selection, working time management. In addition, they will be familiar with other HRM activities such as motivation and personnel requirements planning and will be able to put these into practice in tourism companies.

Course Title: International Law
Course Code: IMEB4ILAVO
ECTS: 3
Course Contents: 

• Types of contracts
• Conclusion of contracts (legal capacity, formal aspects, time limits, representation, provisions of the ABGB)
• Performance of contracts
• Performance disruptions
• Travel law, contractual relationships in tourism (EU travel directives: travel cancellation, rectification of defects, liability issues in travel organization, Frankfurt table, duty to inform), accommodation contract, transport contract, international agreements (Montreal and Warsaw Convention)
• Principles of tax law (classification of taxes, tax legislation and tax agreements in Austria and in international comparison)

Learning Outcomes: 
Alumni will: 

• Know different areas of legal application -> private law -> labor law -> travel law -> tax law
• Be able to name the relevant regulations and their most important paragraphs for tourism businesses
• Understand the relevance of supra-regional jurisdictions in connection with tourism activities
• Understand the actual implications of travel law regulations for providers and customers
• Be able to judge case studies

Course Title: Markets and Innovations in Tourism
Course Code: IMEB4MITIL
ECTS: 4.5
Course Contents: 

• Excursions to organizations, companies and destinations which provide innovative tourism services with the opportunity for a personal exchange with those responsible on site (hotels, destinations, leisure and cultural facilities, events and also colleges or universities with a connection to tourism)
• Research on current topics in the tourism industry
• Technical discussions with experts from the tourism industry
• Written seminar or project work for reflection

Learning Outcomes: Alumni learn about current trends and developments in the tourism industry at first hand and gain a detailed impression of business practice through personal exchanges with experts in the respective fields of activity. By reflecting on what they have experienced in writing, they can place their findings in the context of both practice and theoretical principles. This is intended to deepen the skills and knowledge acquired during the course and to clarify their significance for practice. In addition, this course offers a good framework for expanding alumni' social skills as well as maintaining and expanding their individual networks.

Course Title: Negotiation Skills and Conflict Management
Course Code: 
ECTS: 2
Course Contents: 
Learning Outcomes: 

Course Title: Statistics
Course Code: IMEB4STAIL
ECTS: 4
Course Contents: 

• Fundamentals of statistics and data analysis
• Data matrix and scale types
• Descriptive statistics: univariate (collection and processing of data - presentation in the form of frequency distributions - calculation and interpretation of location and dispersion measures) and bivariate methods (cross-tabulations - regression, correlation and contingency analysis) Inferential statistics (point and interval estimation - significance tests for mean values, proportions and independence)

Learning Outcomes: In particular, alumni know the possibilities and limits of statistical data analysis and can answer technical questions using statistical analyses. They are able to apply basic statistical methods, namely univariate and bivariate methods, in the functional areas of a company, an institution or a destination. In addition, alumni are familiar with the latest version of the statistical software programs SPSS and/or EXCEL.

Course Title: IBM - Digital Economy
Course Code: BWB5DIGEC
ECTS: 5
Course Contents: Students dive into the world of eBusiness Models, learning about different ways busi-nesses operate online. Exploring how companies sell to other businesses (B2B), to individual customers (B2C), and new ideas like the sharing economy. Through real-life examples, students understand how successful online businesses work.
By the end of the course, participants will be able to carefully study and pick the right models for different industries, evaluate the impact of new technologies, and create plans for successful online ventures.
This course mixes theory with real-world applications and more than 15 years practical experience of the lecturer, giving you skills to handle the changing world of online business.
Students will be prepared for the opportunities and challenges in the digital business world and will elaborate their knowledge in a final project work – setting up a comprehensive strategy for a small retailer migrating to the digital world.

Learning Outcomes: Knowledge acquisition:

• Understanding and arguing eBusiness Models and connected tools purposefully.
• Understanding the tasks of digital key performance indicator analysis in the context of customer data, marketing, and sales.
• Methodological Competence:
  Based on practical cases in specific areas, students can develop solutions that meet both the requirements of theory and practice.
• Self-Competence:
  Action-oriented in a situation of information overload.
• Furthermore, students' abilities are fostered to:
  Develop action/solution approaches for complex practical issues and evaluate them in terms of their implementation possibilities.
  Present and argue results/solutions/ideas orally in a factual, logical, and structured manner, and demonstrate or defend the contribution of the team's result within the frame-work of an overall solution to an organizational task.
   

Course Title: Business Coaching & Mentoring
Course Code: IMEB6BCMPT
ECTS: 3
Course Contents: Discussion and deepening of the topic "Development of business ideas" and implementation of "business models". Students can choose between two different focus areas: Option 1: Economic aspects of company takeovers and succession, variants of company takeovers and succession, problem areas and challenges Development of business cases and/or scenarios for own family businesses or a selected case study. Option 2: Sharpening of the business idea resulting from the course "Practice Simulation Entrepreneurship" in the 3rd semester according to the characteristics of successful business plans, which is structured as follows: - Abstract - Product/services (precise description with the help of tools: e.g. (lean) business canvas model, corporate brand identity, etc.) - Company team - Market and competition - Customer analysis - Competition analysis - Location planning - Marketing and sales (development of a marketing concept and development of marketing instruments) - Company system and organization (legal form, founders, personnel planning, organizational structure) - Risk aspects - Realization plan (time planning and control) - Financial planning and financing (investment plan, capital requirement plan, profit planning, liquidity planning). Implementation of the business plan for a company by the students themselves The course enables students to take their business idea through to realization within a start-up.

Learning Outcomes: Alumni use the support of individual coaching and mentoring to realize the strategic planning and development of a company. They can either develop a business plan to market- a mature access to business development and thus create the basis for a start-up. Or they can implement market-oriented succession strategies in SME-run tourism companies.

Course Title: Business Simulation Destination Management
Course Code: IMEB6SDMRC
ECTS: 1
Course Contents: 
Learning Outcomes: 

Course Title: Career Coaching
Course Code: IMEB6CCOIL
ECTS: 6
Course Contents: 

• Employability and career development
• Self-development and goal orientation
• Reflection process of professional practice
• Reflection process from phenomenon-based learning
• Presentation of the results of your own phenomenon based learning question
• Consolidation of all elements of the professional knowledge and learning process in connection with the future career orientation

Learning Outcomes: 

After the completion of the course, the student can: 

• Understand the importance of employability and career
• Reflect on their self-development and get to know further methods
• Reflect on the phenomenon-based learning process and record learning outcomes
• Reflect on their work experience and record learning outcomes
• Present your results from the personal question
• Present and explain your documentation via the e-portfolio
• Recognize personal further development and individual competence acquisition based on the entire learning process from the 1st to the 6th semester

Course Title: Controlling
Course Code: IMEB6CONIL
ECTS: 2
Course Contents: 

• Concept - Controlling: definition, field of work, profile of the controller, organization of controlling in the company
• Strategic controlling: balanced scorecard, instruments of strategic planning, value-oriented corporate management, outsourcing, early warning systems, strategic success factors
• Operational controlling: controlling - control loop, characteristics and procedures for budgeting and forecasting, instruments of operational controlling (deviation analyses, break-even analyses, profit multipliers, key figures and key figure systems, contribution margin accounting, short-term income statement, sensitivity analyses, cash flow analysis)
• Reporting in the company: Structure and process, prerequisites for efficient reporting, (visual) preparation of reports, management information systems (MIS)
• Analysis methods and procedures
• Meaningfulness and comparative values of tourism key figures
• Determination of optimization potential

Learning Outcomes: 
Alumni will: 

• Get to know controlling as a task of corporate management that is relevant for all management areas in the company
• Learn to understand controlling as the basis for all management processes
• Get to know the main approaches to practicing controlling in companies and work through case studies
• Get to know the balance scorecard as a holistic controlling instrument and be able to understand sub-aspects analytically
• Be intensively familiarized with the topic of meaningful objectives in controlling
• Master key operational and strategic indicators, perform calculations and analyze results
• Get to know company analysis using key figure controlling

Course Title: Health Tourism
Course Code: IMEB6HTOIL
ECTS: 2
Course Contents: 

• The health tourism market in Austria and in a global context, trends in health tourism
• Suppliers and consumers in health tourism
• Different forms of health tourism: spa tourism (spa sectors, important forms of therapy), medical wellness tourism, wellness tourism, patient/medical tourism, spiritual tourism.
• Destinations role in health tourism; health tourism destination development
• Health and wellness in the hotel industry: product development: architectural concept, operational approaches, concepts, business management planning, marketing and target groups
• Management of spa and health resort operations

Learning Outcomes: Alumni are familiar with current trends in the field of health tourism, including the various sub-sectors such as spa, wellness, medical wellness, medical and spiritual tourism. They are able to evaluate and initiate product developments in health tourism for both destinations and hotels and know what implications these product developments have for the management of destinations and hotels. You will be familiar with the challenges and strategic requirements of health and spa businesses.

Course Title: Tour Operator Management
Course Code: IMEB6TOMIL
ECTS: 2
Course Contents: 

• The characteristics of and business models among tour operators
• Current developments in the tour operator market in the German-speaking context as well as in Europe.
• The tour operator product: concept and elements, types of package trips, dynamic packaging
• The operational planning of the travel product: Market analysis, planning of participants and turnover; planning of bed, flight and tour guide capacities, budgeting
• Purchasing: hotel purchasing incl. purchasing policy and hotel contracts; flight purchasing incl. types of contracts in the context of charter flight purchasing, routing, flight days and flight times, choice of airline
• Strategic and tactical pricing; currency management
• Brochure production: brochure planning, components of the travel brochure
• Sales management: forms of distribution, travel agency models, online travel agencies
• Customer relationship management: complaint management
• Future opportunities and challenges
• Sustainability in tour operator management

Learning Outcomes: Alumni are familiar with the market structures within the European tour operator market and the different business models of tour operators. They will be able to differentiate between the different types of tour operator product - the package tour - and design them both strategically and operationally in planning, purchasing and sales. Alumni will be able to implement yield management methods in pricing. In catalog production, they can responsibly implement project management and the content design of the travel brochure.

Course Title: IBM - Cross Cultural Management
Course Code: BWB1CCMGIL
ECTS: 5
Course Contents: 

• Culture frameworks and taxonomies
• Approaches Towards Diversity Management
• Recruiting for MNCs or across Cultures & planning and executing International Assignments
• Managing Multicultural Teams
• International Marketing Activities

Learning Outcomes: In this course, students learn to develop an awareness of their own culture and cultural values and an appreciation for that of others understand how culture influences management tasks and how to devise communication strategies to accommodate cultural diversity structure and manage teams that embrace culturally diverse backgrounds and use these effectively meet the challenges of international and expat assignments and identify how to measure performance and reintegrate employees after an international assignments

Course Title: Elective German 1
Course Code: IMTEB6DEUIL
ECTS: 2
Course Contents: 

• Greetings and introductions, alphabet, countries, numbers, days of the week, times, family, my profile, shopping, furniture, objects, colors, materials, hobbies, leisure, dating, eating, short conversations
• Grammar: verb conjugation, W-questions, yes/no negation, prepositions, possessive and personal pronouns, accusative, modal verbs, conjunctions, sentence structure.

Learning Outcomes: Students can introduce themselves and talk and write about their families, interests and hobbies. They can hold small conversations, ask and answer questions, make dates, ask what time it is, talk about their eating habits and order at restaurants.