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Our Master's program is currently being revised. The new curriculum is expected to be published on the website in May/June.
Innovation and Management in Tourism
Entrepreneurship and Strategic Management
| Semester | 1 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM1ESMIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 3 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Structures and key elements in entrepreneurship; strategic management as part of entrepreneurship; principles of strategic management and strategic leadership; development of strategic competitive advantages, implementation of business division and corporate strategies; entrepreneurship as a business process for the assertion of innovative products and services incl. new strategic approaches, such as ecosystem practices, bottom-up models, open and social innovation; entrepreneurship and social responsibility; the challenges of entrepreneurship in a global environment.
Übergeordnetes Modul:
Entrepreneurship
Kompetenzerwerb aus dem übergeordneten Modul:
Students understand the significance of sustainability and ethics, and have an overview over the current status of discussions in science and research. They have an overview regarding the relevant developments in society and technology, and are personally capable and willing to reflect on their professional actions from a point of view of sustainability and ethics. Students acquire extensive knowledge of the changing framework conditions of HRM and the latest associated strategic approaches in HRM, e.g. approaches in human capital management, employability management and employer branding. For the implementation of HRM functions in practice, the students are acquainted with personnel planning and development. The students understand personnel function in the broader context of the organisation and include the corporate objectives, individual employee objectives and changes in societal values into personnel policies. They develop an understanding for how career concepts, concepts of talent acquisition and work-life balance approaches serve to sustainably establish a company on the market via its own knowledge potential. With a view to globalisation, the students understand the challenges of HRM in multi-national companies and increasingly address ethical issues in connection with HRM. Students are capable of coping in a multi-cultural environment and interacting with parties from different cultural circles, to comprehend their specific concepts of perception and thinking and acting. Students acquire in-depth business knowledge in the fields of management and entrepreneurship. They are capable of analysing, interpreting, planning business issues with regard to management and entrepreneurship, and make decisions accordingly. They understand the significance of entrepreneurship as an important starting point for innovations and knowledge in this regard, as well as the significance of entrepreneurship as an engine for the economy. They can evaluate the challenges to an entrepreneur in an international context and know of the increasing importance of social responsibility in a company.
Finance and Controlling 1
| Semester | 1 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM1FACIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 2 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Students obtain in-depth knowledge in the areas of Finance and Controlling with a strong focus on balance sheet analysis, investment calculation and financing aspects. The central issues are the methods of corporate valuation which are transferred for the determination of the advantageousness of investment projects. In particular, the following topics are mediated: Theoretical principles of corporate valuation under consideration of a system of indicators and benchmarking methods Occasions valuation Valuation methods Detailed insight into the valuation methods most relevant for the tourist industry o Multiplier methods o Capitalised earning methods o Discounted cash flow The knowledge transfer is supported through compulsory reading. The use of small case studies illustrates application areas in practice.
Übergeordnetes Modul:
Finance
Kompetenzerwerb aus dem übergeordneten Modul:
Based on knowledge in the subjects Financial Controlling, Financial Accounting, Finance and Investment at Bachelor level, students acquire knowledge in these areas with a focus on branch-relevant topics. The management training of the tourism branch is mainly based on soft management and leadership skills, whereby in part the business knowledge mediated falls short. This issue should be solved through the module Financial Planning so that future tourism managers obtain in-depth knowledge regarding quantitative aspects. In particular, cause-effect interconnections of business decisions are understood. Secure handling of all relevant finance documents is learned. The possibility of in-depth analysis of business facts and their interpretation creates a prerequisite for making sensible decisions for a company and as an entrepreneur or manager to conduct exchanges with tax advisors, bank representatives or other stakeholders at the eye level.
Human Resource Management
| Semester | 1 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM1HRMIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 3 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Macro trends as challenges for HRM: Ideologies, human images and ethical frameworks as a basis for HRM, shifts in values, demographic change and globalisation and their impacts on HRM; the role of HRM within the scope of strategic management; special strategic approaches, such as human capital management, employability management and employer branding; modern approaches of personnel planning and development: needs assessment, employee involvement and flexibility as a basis for personnel acquisition and development; personnel training and development, personnel loyalty and motivation; career concepts and succession plans; management of the talent pipeline; work-life balance within HRM, conflict management in teams; current topics of HRM: international and intercultural HRM, diversity management, "Emotion at work"
Übergeordnetes Modul:
Entrepreneurship
Kompetenzerwerb aus dem übergeordneten Modul:
Students understand the significance of sustainability and ethics, and have an overview over the current status of discussions in science and research. They have an overview regarding the relevant developments in society and technology, and are personally capable and willing to reflect on their professional actions from a point of view of sustainability and ethics. Students acquire extensive knowledge of the changing framework conditions of HRM and the latest associated strategic approaches in HRM, e.g. approaches in human capital management, employability management and employer branding. For the implementation of HRM functions in practice, the students are acquainted with personnel planning and development. The students understand personnel function in the broader context of the organisation and include the corporate objectives, individual employee objectives and changes in societal values into personnel policies. They develop an understanding for how career concepts, concepts of talent acquisition and work-life balance approaches serve to sustainably establish a company on the market via its own knowledge potential. With a view to globalisation, the students understand the challenges of HRM in multi-national companies and increasingly address ethical issues in connection with HRM. Students are capable of coping in a multi-cultural environment and interacting with parties from different cultural circles, to comprehend their specific concepts of perception and thinking and acting. Students acquire in-depth business knowledge in the fields of management and entrepreneurship. They are capable of analysing, interpreting, planning business issues with regard to management and entrepreneurship, and make decisions accordingly. They understand the significance of entrepreneurship as an important starting point for innovations and knowledge in this regard, as well as the significance of entrepreneurship as an engine for the economy. They can evaluate the challenges to an entrepreneur in an international context and know of the increasing importance of social responsibility in a company.
Innovation Management
| Semester | 1 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM1IMAIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 3 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Recognising and understanding the significance of innovation in tourism (competition, globalisation, growth, product lifecycle) and familiarisation with sources of innovation in tourism (external and internal sources). Mediation of innovation approaches and definitions (entrepreneurial approach, management approach, customer approach) and types of innovation: What is new? How new? New for whom? (Product and process innovations, radical and incremental innovations). Furthermore, the characteristics of innovations for services and in tourism (the tourism product, SMEs in tourism) are dealt with in detail and different innovation processes (Stage Gate Model by Cooper, stage of product development according to Scheuing) are processed. The value of networks for the creation and development of innovations, the significance of an innovation culture in companies and success factors and barriers of innovation processes in tourism (cooperation, employees, entrepreneurs, etc.) are also part of the course.
Übergeordnetes Modul:
Innovation Management
Kompetenzerwerb aus dem übergeordneten Modul:
Students have a high level of understanding for innovation and product development in tourism. They are able to differentiate between types of innovation and analyse in a demand-orientated manner. Furthermore, they have knowledge of the overall development process of innovations and the principles and instruments for the implementation of developments. They can develop, implement and execute innovations using Project and Innovation Management methods. Students know the contents, methods and tools of project management.
Intercultural Communication/Intercultural Management
| Semester | 1 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM1ICOIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 2 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Theoretical principles and interrelations between communication and culture. Principles of perception psychology and their implementation in international communication/action. Differences between the identities of different cultures. Influence of globalisation and media diversity on hybrid cultures and transcultural identities. Types of social interaction (online and offline) with different parties from different cultures, avoidance of misunderstandings in connection with gesture, facial expression, tone of voice and expression in interpersonal communication.
Übergeordnetes Modul:
Entrepreneurship
Kompetenzerwerb aus dem übergeordneten Modul:
Students understand the significance of sustainability and ethics, and have an overview over the current status of discussions in science and research. They have an overview regarding the relevant developments in society and technology, and are personally capable and willing to reflect on their professional actions from a point of view of sustainability and ethics. Students acquire extensive knowledge of the changing framework conditions of HRM and the latest associated strategic approaches in HRM, e.g. approaches in human capital management, employability management and employer branding. For the implementation of HRM functions in practice, the students are acquainted with personnel planning and development. The students understand personnel function in the broader context of the organisation and include the corporate objectives, individual employee objectives and changes in societal values into personnel policies. They develop an understanding for how career concepts, concepts of talent acquisition and work-life balance approaches serve to sustainably establish a company on the market via its own knowledge potential. With a view to globalisation, the students understand the challenges of HRM in multi-national companies and increasingly address ethical issues in connection with HRM. Students are capable of coping in a multi-cultural environment and interacting with parties from different cultural circles, to comprehend their specific concepts of perception and thinking and acting. Students acquire in-depth business knowledge in the fields of management and entrepreneurship. They are capable of analysing, interpreting, planning business issues with regard to management and entrepreneurship, and make decisions accordingly. They understand the significance of entrepreneurship as an important starting point for innovations and knowledge in this regard, as well as the significance of entrepreneurship as an engine for the economy. They can evaluate the challenges to an entrepreneur in an international context and know of the increasing importance of social responsibility in a company.
Portfolio of Expertise 1
| Semester | 1 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM1PE1IL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 1 |
| ECTS-Punkte | 1 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Students critically discuss current topics of the scientific community and provide themselves with an overview of what is currently in discussion in the tourism industry, or what is currently required here. This occurs through visiting different (academic) conferences of the branch. In the course of the four semesters, the students visit a total of at least 3 appropriate events and analyse or consider these (self)reflectively in terms of personal and professional further training. The output is an (e)Portfolio by the end of the 4th semester, which has been didactically accompanied since the beginning of studies.
Übergeordnetes Modul:
Research 3
Kompetenzerwerb aus dem übergeordneten Modul:
Students know the principles of qualitative research and can apply these, assess and analyse associated data. They are capable of creating a research concept and also to apply this (especially in the area of eTourism). Furthermore, the students have addressed the topics of current tourism research (especially at academic conferences) and know the current discussions in the tourism industry. They recognise the added value of academic events for personal further development.
Project Management
| Semester | 1 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM1PMAPT |
| Typ | PT |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 2 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Ability to differentiate between projects, project types and project management. Clearly define and optimally start project contents, steer communication, plan phases, draft project organisation (matrix etc.) and define roles and responsibilities. Decide which international project management model makes sense. Familiarisation with project management models (e.g. SCRUM project management for agile projects) Mediation of how projects are structured, and interested parties and environmental factors are determined and steered (stakeholders). A practice-orientated case study which picks up the difficulties of PM in everyday business and prepares for transfer. Plan and steer risk management, draft quality management, plan procedures and dates, determine and plan resources, design teamwork, know and apply leadership principles. Communication within the project - changes, deviations, updates Presentation of interim results, preparation of data.
Übergeordnetes Modul:
Innovation Management
Kompetenzerwerb aus dem übergeordneten Modul:
Students have a high level of understanding for innovation and product development in tourism. They are able to differentiate between types of innovation and analyse in a demand-orientated manner. Furthermore, they have knowledge of the overall development process of innovations and the principles and instruments for the implementation of developments. They can develop, implement and execute innovations using Project and Innovation Management methods. Students know the contents, methods and tools of project management.
Research Methods 1
| Semester | 1 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM1RM1IL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 3 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Students become acquainted with the principles of social science research, including strategies, research design, planning of a research project and literature research. In the process, students reflect on the fundamental questions of science theory, for example: What distinguishes knowledge acquisition? Is there scientific progress? Can science provide an establishment of the truth? What influences knowledge and how do attitudes and sciences change over the course of time? Furthermore, they intensively concern themselves with ethical aspects in research.
Übergeordnetes Modul:
Research 1
Kompetenzerwerb aus dem übergeordneten Modul:
Students know the most important science theory flows, attitudes and thinkers. They can estimate their own lines of thinking and reflect on their previous research performances, and criticise their work also according to their own attitude. Students know the difference between explorative, descriptive and hypothesis-checking research.
Statistics 1
| Semester | 1 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM1STAIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 3 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Students are introduced to general statistics. They become acquainted with descriptive statistics and measurement theories. They learn the entry and adjustment of data records in SPSS (SPSS basic tools incl. adoption from and coding using Excel from survey tools in the study course) and intensively address univariate distribution (frequencies: average, median etc.; arithmetical average; standard deviation, z-statistics etc.) Furthermore, the students learn the representation of descriptive results using diagrams (e.g. Boxplot, Whiskers ) in SPSS.
Übergeordnetes Modul:
Research 1
Kompetenzerwerb aus dem übergeordneten Modul:
Students know the most important science theory flows, attitudes and thinkers. They can estimate their own lines of thinking and reflect on their previous research performances, and criticise their work also according to their own attitude. Students know the difference between explorative, descriptive and hypothesis-checking research.
Symposion Ethics and Sustainability
| Semester | 1 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM1EASIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 1 |
| ECTS-Punkte | 1 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Basic knowledge of vocationally-related discourse regarding ethics and sustainability in the context of information technologies, timber and biogenic technologies, media and design, and economics, tourism and social issues with the competence to analyse, assess, discuss and reflect on interrelations in this regard, and to integrate these into their own future-orientated and responsible actions.
Übergeordnetes Modul:
Entrepreneurship
Kompetenzerwerb aus dem übergeordneten Modul:
Students understand the significance of sustainability and ethics, and have an overview over the current status of discussions in science and research. They have an overview regarding the relevant developments in society and technology, and are personally capable and willing to reflect on their professional actions from a point of view of sustainability and ethics. Students acquire extensive knowledge of the changing framework conditions of HRM and the latest associated strategic approaches in HRM, e.g. approaches in human capital management, employability management and employer branding. For the implementation of HRM functions in practice, the students are acquainted with personnel planning and development. The students understand personnel function in the broader context of the organisation and include the corporate objectives, individual employee objectives and changes in societal values into personnel policies. They develop an understanding for how career concepts, concepts of talent acquisition and work-life balance approaches serve to sustainably establish a company on the market via its own knowledge potential. With a view to globalisation, the students understand the challenges of HRM in multi-national companies and increasingly address ethical issues in connection with HRM. Students are capable of coping in a multi-cultural environment and interacting with parties from different cultural circles, to comprehend their specific concepts of perception and thinking and acting. Students acquire in-depth business knowledge in the fields of management and entrepreneurship. They are capable of analysing, interpreting, planning business issues with regard to management and entrepreneurship, and make decisions accordingly. They understand the significance of entrepreneurship as an important starting point for innovations and knowledge in this regard, as well as the significance of entrepreneurship as an engine for the economy. They can evaluate the challenges to an entrepreneur in an international context and know of the increasing importance of social responsibility in a company.
Tourism Management Introduction
| Semester | 1 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM1TMIIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 2 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Overview of the subject areas System Tourism, Tourism Management (Tourism Marketing, Quality Management, Destination and Hospitality Management). Understanding of the basic interrelationships in service marketing in a tourism context, and knowledge of the participants and organisational forms along the tourism value chain.
Übergeordnetes Modul:
Tourism Management
Kompetenzerwerb aus dem übergeordneten Modul:
Overview of the subject areas System Tourism, Tourism Management (Tourism Marketing, Quality Management, Destination and Hospitality Management). Understanding of the basic interrelationships in service marketing in a tourism context, and knowledge of the participants and organisational forms along the tourism value added chain. The students know the most important current challenges of Tourism Management and have developed a basic understanding for suitable solution strategies. Their understanding has been deepened through the discussion of specific practical case studies and different management approaches are practised.
Tourism Related Aspects of Psychology & Sociology
| Semester | 1 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM1APSVO |
| Typ | VO |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 2 |
| Prüfungscharakter | abschließend |
Lehrveranstaltungsinhalte:
Overview regarding the central concepts of social sciences, in particular from the fields of sociology and psychology. Fundamental concepts are depicted based on terms which have central importance in the study course. This occurs in close coordination with the consecutive modules. Examples of such terms could be: Society, the group, the individual, social system, interaction, experience, flow, staging. The mediation covers the spectrum between the theoretical concept and implementation context. It becomes apparent to the students that every successful development in the area of tourism and recreation prerequisites knowledge regarding the consumer and their behaviour - individual behaviour which is embedded in a social context. Students learn to understand that offers in tourism or the recreation industry do not function independently from societal framework conditions and an intensive discussion with social developments and their understanding represent a central challenge for tourism managers. The mediation covers the spectrum between the theoretical concept and implementation context. It becomes apparent to the students that every successful development in the area of tourism and recreation prerequisites knowledge regarding the consumer and their behaviour - individual behaviour which is embedded in a social context.
Übergeordnetes Modul:
Experience Design 1
Kompetenzerwerb aus dem übergeordneten Modul:
Students know the psychological and sociological phenomena relevant to tourism and can estimate and use them with respect to their significance in product development, in marketing, in tourism service provision and for the staging of experiences. Students understand according to which principles tourism services have to be designed so that they satisfy the typical requirements of an experience society. For this purpose, they know how experiences are created and which decisive factors are to be observed. They become acquainted with and use methods of experience design and Imagineering. The students understand the methods of storytelling and know how these are to be applied in experience staging and product development in tourism.
eTourism Fundamentals
| Semester | 1 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM1ETFIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 3 |
| ECTS-Punkte | 3 |
| Prüfungscharakter | abschließend |
Lehrveranstaltungsinhalte:
The digital tourism map (eTourism ecosystem, market), the tourist of the information age (tourist experience and ICTs), destination management and ICTs, sustainable eTourism. Overview of current and relevant information and communication technol-ogies pertaining to tourism. Their importance at a strategic and operative level, global perception of new media. State-of-the-art technologies will be demonstrated (to some extent in FHS eTourism lab), innovative solutions and possible applications will be discussed.
Übergeordnetes Modul:
eTourism
Kompetenzerwerb aus dem übergeordneten Modul:
Students are capable of evaluating the contribution of information and communication technologies in tourism business and are aware of their far-reaching consequences (primarily at an economic and social level). Changed media usage behaviour (both provider and demand side) is understood as an expression of an information society and can be transferred to various tourism-relevant aspects. Gaps in the research map are made apparent to the students. They are capable of formulating topical, significant questions, dissecting problems and their sub-problems, and using existing models and theories for problem description and solving. Furthermore, students can empirically approach problems and ultimately are able to process and write the posed research issue at a scientific level.
Business Development and Succession
| Semester | 2 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM2BDSIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 3 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Balance sheet and key figure analysis and enterprise value calculation. Aspects of company succession considered from a strategic point of view: Generation change as a process Determination of objectives and the planning of processes derived from this Legal framework including taxation and inheritance aspects and selection of a legal form Strategic selection between company take-over by the next generation and acquisition of a SME: Internal successor (incl. requirements on their personality and competencies) with own or external management, structuring possibilities of reorganisations; sales strategies to third parties such as management buy-out, management buy-in, owner buy-out, sale via the stock exchange or dependency strategies to partners, such as associated companies. Financing of company successors under consideration of public loans.
Übergeordnetes Modul:
Leadership
Kompetenzerwerb aus dem übergeordneten Modul:
Students should be enabled to deal with the possibility of the leadership of their own company. In practice, this can either occur through the foundation of a new company or taking over an existing company. The economic prerequisites are similar: A company must be able to be profitably managed in the future, and the set-up of a company or the take-over must yield a profit. For this reason, the economic feasibility must be examined. Students acquire an understanding for the complexity of the topic of leadership and the ability to implement management tasks in an accelerated, complex economic environment characterised by uncertainty. As a basis, they acquire knowledge regarding competence profiles and skills of managers. Furthermore, students learn concepts and tools which are suitable for strategic management (conduct-orientated, situation-orientated and management-orientated management models). Moreover, students know the significance of entrepreneurship and the cultivation of this within a company. In this context, students know the approaches of co-creation and open innovation, the implementation of which is part of their management task. The students know the significance of the interrelationships between leadership and communication, and can implement measures of leadership communication. Furthermore, they know the significance of emotional intelligence as an important component of leadership.
Current Issues in Tourism Management
| Semester | 2 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM2ITMIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 2 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Students know the most significant current challenges of tourism management and have developed a fundamental understanding for suitable solution strategies. Through the discussion of specific practical case studies, their understanding has been deepened and different management approaches practised.
Übergeordnetes Modul:
Tourism Management
Kompetenzerwerb aus dem übergeordneten Modul:
Overview of the subject areas System Tourism, Tourism Management (Tourism Marketing, Quality Management, Destination and Hospitality Management). Understanding of the basic interrelationships in service marketing in a tourism context, and knowledge of the participants and organisational forms along the tourism value added chain. The students know the most important current challenges of Tourism Management and have developed a basic understanding for suitable solution strategies. Their understanding has been deepened through the discussion of specific practical case studies and different management approaches are practised.
Experience Design
| Semester | 2 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM2EXDIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 3 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Representation of different, experience dramaturgically-relevant staging examples. Thematic development of the underlying motives, methods and strategies. Demonstration of the interaction of tourism expectations and their conversion into strategic stagings. Representation of different attraction sectors (history of tourism in the Alps, hotels, EXPO, museums, mountain staging, theme parks, etc.). Illustration of different sectors based on specific case studies. Development of a manual for an approach to experience staging; representation of a linear approach and individual process steps: Vision, conception, planning, realisation, operation. Detailed explanation of the work content in the individual process steps.
Übergeordnetes Modul:
Experience Design 1
Kompetenzerwerb aus dem übergeordneten Modul:
Students know the psychological and sociological phenomena relevant to tourism and can estimate and use them with respect to their significance in product development, in marketing, in tourism service provision and for the staging of experiences. Students understand according to which principles tourism services have to be designed so that they satisfy the typical requirements of an experience society. For this purpose, they know how experiences are created and which decisive factors are to be observed. They become acquainted with and use methods of experience design and Imagineering. The students understand the methods of storytelling and know how these are to be applied in experience staging and product development in tourism.
Experience Design Case Study
| Semester | 2 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM2EXCIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 3 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Visit to special places with applied staging and experience or know-how of the content mediated in of the course on the basis of specific implementations. The stagings visited are discussed with regard to the applied methods of the experience design and Imagineering, and analysed with respect to their effect and general feasibility.
Übergeordnetes Modul:
Experience Design 1
Kompetenzerwerb aus dem übergeordneten Modul:
Students know the psychological and sociological phenomena relevant to tourism and can estimate and use them with respect to their significance in product development, in marketing, in tourism service provision and for the staging of experiences. Students understand according to which principles tourism services have to be designed so that they satisfy the typical requirements of an experience society. For this purpose, they know how experiences are created and which decisive factors are to be observed. They become acquainted with and use methods of experience design and Imagineering. The students understand the methods of storytelling and know how these are to be applied in experience staging and product development in tourism.
Finance and Controlling 2
| Semester | 2 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM2FACIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 3 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
On the basis of the event FIN 1, knowledge regarding balance sheet analysis, investment calculation and financing are addressed in more depth. This mainly occurs with case studies based on real business data. This data is interpreted and its effects on management decisions examined. For this purpose, the following topics are in focus: Balance sheet structure Profit and loss calculation Key figure calculation and interpretation based on essential balance sheet documents Liquidity analysis Finance structure Risk assessment Calculation of the internal interest rate Branch comparison analysis The acquired knowledge is checked by means of a concluding comprehensive case study of a real tourism company.
Übergeordnetes Modul:
Finance
Kompetenzerwerb aus dem übergeordneten Modul:
Based on knowledge in the subjects Financial Controlling, Financial Accounting, Finance and Investment at Bachelor level, students acquire knowledge in these areas with a focus on branch-relevant topics. The management training of the tourism branch is mainly based on soft management and leadership skills, whereby in part the business knowledge mediated falls short. This issue should be solved through the module Financial Planning so that future tourism managers obtain in-depth knowledge regarding quantitative aspects. In particular, cause-effect interconnections of business decisions are understood. Secure handling of all relevant finance documents is learned. The possibility of in-depth analysis of business facts and their interpretation creates a prerequisite for making sensible decisions for a company and as an entrepreneur or manager to conduct exchanges with tax advisors, bank representatives or other stakeholders at the eye level.
Innovation Management Project
| Semester | 2 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM2IMPPT |
| Typ | PT |
| Art | Projekt |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 3 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Based on a specific task, students develop and present an innovation project in several groups. Application of acquired knowledge via innovation management and project management within the scope of this project. Based on the example of an innovation process model, the individual phases of the innovation process for this project are processed up until the draft or test phase, and the results presented and documented.
Übergeordnetes Modul:
Innovation Management
Kompetenzerwerb aus dem übergeordneten Modul:
Students have a high level of understanding for innovation and product development in tourism. They are able to differentiate between types of innovation and analyse in a demand-orientated manner. Furthermore, they have knowledge of the overall development process of innovations and the principles and instruments for the implementation of developments. They can develop, implement and execute innovations using Project and Innovation Management methods. Students know the contents, methods and tools of project management.
Leadership Principles
| Semester | 2 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM2LSPIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 2 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Leadership and management: Cohesion and area of tension; embedding of leadership in management; corporate culture and ethics as an important parameter for leadership Leadership models as a central component of leadership: Properties theory as basis for leadership; behaviour-orientated leadership models (continuum of leadership styles according to Tannenbaum, behaviour matrix according to Blake/Mouton and maturity model according to Hersey/Blanchard); situation-related leadership models (contingency model, decision model according to Vroom/Yetton); management-orientated leadership models (management-by models, e.g. objectives, delegation, motivation, participation) Decision management as a component of leadership under special consideration of decisions with indicators; interrelationships between leadership and entrepreneurship, and the entrepreneurial attitude and entrepreneurial commitment associated with this Current challenges with regard to leadership through co-evolution, co-creation, co-development and co-production; leadership and emotional intelligence.
Übergeordnetes Modul:
Leadership
Kompetenzerwerb aus dem übergeordneten Modul:
Students should be enabled to deal with the possibility of the leadership of their own company. In practice, this can either occur through the foundation of a new company or taking over an existing company. The economic prerequisites are similar: A company must be able to be profitably managed in the future, and the set-up of a company or the take-over must yield a profit. For this reason, the economic feasibility must be examined. Students acquire an understanding for the complexity of the topic of leadership and the ability to implement management tasks in an accelerated, complex economic environment characterised by uncertainty. As a basis, they acquire knowledge regarding competence profiles and skills of managers. Furthermore, students learn concepts and tools which are suitable for strategic management (conduct-orientated, situation-orientated and management-orientated management models). Moreover, students know the significance of entrepreneurship and the cultivation of this within a company. In this context, students know the approaches of co-creation and open innovation, the implementation of which is part of their management task. The students know the significance of the interrelationships between leadership and communication, and can implement measures of leadership communication. Furthermore, they know the significance of emotional intelligence as an important component of leadership.
Research Methods 2
| Semester | 2 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM2REMIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 3 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
The students intensively address the principles of quantitative research, including sampling, varying question techniques, hypothesis formation, development of simple questionnaires, coding and collecting data and the analysis of quantitative research. Students also address the topics of ethics and design of questions.
Übergeordnetes Modul:
Research 2
Kompetenzerwerb aus dem übergeordneten Modul:
Students know the difference between explorative, descriptive and hypothesis-checking research. They are capable of theoretically and practically applying basic principles and methodical approaches. They can apply and assess quantitative research methods, and evaluate these critically.
Statistics 2
| Semester | 2 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM2STAIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 2 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Students intensify their knowledge of descriptive statistics and measurement theories. They intensively address inference statistics (parametrical and non-parametrical tests), mean value differences (T-test etc. and for several groups). Further, the students become acquainted with bivariate data analysis, especially correlation and regression.
Übergeordnetes Modul:
Research 2
Kompetenzerwerb aus dem übergeordneten Modul:
Students know the difference between explorative, descriptive and hypothesis-checking research. They are capable of theoretically and practically applying basic principles and methodical approaches. They can apply and assess quantitative research methods, and evaluate these critically.
Storytelling
| Semester | 2 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM2STTIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 1 |
| ECTS-Punkte | 1 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Understanding and knowing the nature and basic principles of storytelling. Learning of the methods and techniques of storytelling and its application in a tourism context, and in the staging experiences or worlds of experience in tourism. Use of narratives in product development and in the design of interactive experience facilities in tourism.
Übergeordnetes Modul:
Experience Design 1
Kompetenzerwerb aus dem übergeordneten Modul:
Students know the psychological and sociological phenomena relevant to tourism and can estimate and use them with respect to their significance in product development, in marketing, in tourism service provision and for the staging of experiences. Students understand according to which principles tourism services have to be designed so that they satisfy the typical requirements of an experience society. For this purpose, they know how experiences are created and which decisive factors are to be observed. They become acquainted with and use methods of experience design and Imagineering. The students understand the methods of storytelling and know how these are to be applied in experience staging and product development in tourism.
eTourism Solutions
| Semester | 2 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM2ETSIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 2 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
A fundamental overview of state-of-the-art solutions regarding technological developments in the tourism industry will be conveyed, in order to assess new approaches and to plan their strategic application. A selection of solutions, mainly from the areas of hotel and destination and attraction management, is presented and reflected upon in regard to their application and feasibility potential.
Übergeordnetes Modul:
eTourism
Kompetenzerwerb aus dem übergeordneten Modul:
Students are capable of evaluating the contribution of information and communication technologies in tourism business and are aware of their far-reaching consequences (primarily at an economic and social level). Changed media usage behaviour (both provider and demand side) is understood as an expression of an information society and can be transferred to various tourism-relevant aspects. Gaps in the research map are made apparent to the students. They are capable of formulating topical, significant questions, dissecting problems and their sub-problems, and using existing models and theories for problem description and solving. Furthermore, students can empirically approach problems and ultimately are able to process and write the posed research issue at a scientific level.
eTourism Theories
| Semester | 2 |
|---|---|
| Studienjahr | 1 |
| Lehrveranstaltungsnummer | IMTM2ETTSE |
| Typ | SE |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 1 |
| ECTS-Punkte | 3 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Defining of research fields including appropriate problems based on the Innovation lecture: eTourism; formulation of research issues; creation of coherent research designs through appropriate methods for problem solution.
Übergeordnetes Modul:
eTourism
Kompetenzerwerb aus dem übergeordneten Modul:
Students are capable of evaluating the contribution of information and communication technologies in tourism business and are aware of their far-reaching consequences (primarily at an economic and social level). Changed media usage behaviour (both provider and demand side) is understood as an expression of an information society and can be transferred to various tourism-relevant aspects. Gaps in the research map are made apparent to the students. They are capable of formulating topical, significant questions, dissecting problems and their sub-problems, and using existing models and theories for problem description and solving. Furthermore, students can empirically approach problems and ultimately are able to process and write the posed research issue at a scientific level.
Attraction Management
| Semester | 3 |
|---|---|
| Studienjahr | 2 |
| Lehrveranstaltungsnummer | IMTM3ATMIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 2 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Fundamental aspects of the management of attractions. Integrated strategic planning of attraction points. Role and implementation possibilities of experience economics. Design and development of attraction points (theme parks, industry worlds of experience, events, culture institutions, tourist experience spaces in destinations) based on specific case studies. Basic principles of visitor steering; visitor management as an instrument for equalising and steering visitor flows.
Übergeordnetes Modul:
Experience Design 2
Kompetenzerwerb aus dem übergeordneten Modul:
Students extend the knowledge acquired in Module EXP 1 regarding component staging and can design and implement a strategic staging in the form of a linear process. Students learn the principles and fundamental concepts of Service Design and their application in tourism. In particular, they acquire knowledge regarding the iterative process of Service Design. Furthermore, knowledge regarding the tools Service Design and their application is mediated. Students know the challenges with regard to staging in tourist attractions and can transfer staging tools into the management tasks of attractions.
Brand Management
| Semester | 3 |
|---|---|
| Studienjahr | 2 |
| Lehrveranstaltungsnummer | IMTM3BMGIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 3 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Principles of brand management, the design of brands, do's & dont's of brand development and current topics of brand policies, communication strategies of tourism companies and destinations.
Übergeordnetes Modul:
Corporate Communications
Kompetenzerwerb aus dem übergeordneten Modul:
Students deepen their basic knowledge in marketing and know the basic principles of branding, and also the tools for implementation of the brand management. Furthermore, the students know the requirements placed on managers in tourism in the area of public relations, in particular in connection with product development and innovation along the tourist service chain. This knowledge has been practised and deepened based on specific practice-related application scenarios. Furthermore, the students have addressed the ethical moral issues in connection with public communication and are aware of the complex implications of public communication.
Business Ethics
| Semester | 3 |
|---|---|
| Studienjahr | 2 |
| Lehrveranstaltungsnummer | IMTM3BETIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 2 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Basics of ethics, morale and principles Economic and corporate ethics: Fundamental concepts, discussion in the context of philosophical approaches (normative ethical approaches from the USA and Europe, modern western approaches of consequentialism, alternative approaches based on character, relationships, integrity) Localisation of economic and corporate ethics based on selected topics and problem areas in business life. - Ethical dilemmas and ethical decision making - Ethical code and code of conduct - Development of an ethical corporate culture Corporate social responsibility, the management of corporate ethics, stakeholder management Economic ethics in a global context In-depth systematic ethical consideration of individual economic ethical phenomena (e.g. corruption, whistle-blowing, personnel policy).
Übergeordnetes Modul:
Business Management
Kompetenzerwerb aus dem übergeordneten Modul:
Students obtain the skills to identify market opportunities and to develop, analyse and assess business ideas resulting from these, and forecast their economic success. For this purpose, special attention is placed on the recognition of risks and on profitability and feasibility forecasting techniques. Their skills are rounded off with presentation techniques which are tailored to stakeholders of financing parties. Students know the contents, methods, tools of organisational development and change management. They understand the backgrounds and interlinking of organisational changes and can develop derived implementation steps from them. They develop an understanding for psychosocial dynamics in change processes and have the ability to deal with relevant methods. They have the ability to accompany people in change processes and further develop their own emotional intelligence. Students know the role of process support or of the change manager, and can understand and apply creative and intuitive methods of organisational development. Students can apply ethical principles to the area of business action. They know and evaluate these principles on the basis of the interdisciplinary discourse between philosophers, economists and social scientists. Here they can engage in discourse on a theoretical level as to what extent interrelations exist between ethics and economics and how they have to be set up, as well as on a practical level, for which the practical behaviour has to be assessed. The students apply their knowledge also to tourism in a global context.
Business Planning
| Semester | 3 |
|---|---|
| Studienjahr | 2 |
| Lehrveranstaltungsnummer | IMTM3BPLIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 3 |
| ECTS-Punkte | 4 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
The significance of business plans and features of successful business plans; development of business ideas and their evaluation; requirements on founding persons and teams, and the risks associated with teams; the elements and structure of a business plan which are divided as follows: Executive summary, product/services (exact description, customer benefit, target group, development status), corporate team, market and competition, customer analysis, competition analysis, location planning, marketing and sales (development of a marketing concept and development of marketing tools), business system and organisation (legal form, founding persons, personnel planning, organisational structure), risk aspects, realisation schedule (time planning and control), financial planning and financing (investment plan, capital requirements plan, results planning, liquidity planning). Proof of performance occurs through the creation of a business plan for one of the founding ideas from the students themselves. For this purpose, the students have the choice between a general business plan, a tourism business plan and a hotel feasibility study.
Übergeordnetes Modul:
Business Management
Kompetenzerwerb aus dem übergeordneten Modul:
Students obtain the skills to identify market opportunities and to develop, analyse and assess business ideas resulting from these, and forecast their economic success. For this purpose, special attention is placed on the recognition of risks and on profitability and feasibility forecasting techniques. Their skills are rounded off with presentation techniques which are tailored to stakeholders of financing parties. Students know the contents, methods, tools of organisational development and change management. They understand the backgrounds and interlinking of organisational changes and can develop derived implementation steps from them. They develop an understanding for psychosocial dynamics in change processes and have the ability to deal with relevant methods. They have the ability to accompany people in change processes and further develop their own emotional intelligence. Students know the role of process support or of the change manager, and can understand and apply creative and intuitive methods of organisational development. Students can apply ethical principles to the area of business action. They know and evaluate these principles on the basis of the interdisciplinary discourse between philosophers, economists and social scientists. Here they can engage in discourse on a theoretical level as to what extent interrelations exist between ethics and economics and how they have to be set up, as well as on a practical level, for which the practical behaviour has to be assessed. The students apply their knowledge also to tourism in a global context.
Change Management
| Semester | 3 |
|---|---|
| Studienjahr | 2 |
| Lehrveranstaltungsnummer | IMTM3CMAIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 3 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Fundamental concepts and methods of organisational development: the organisation and their members, persons and roles, organisational dynamics; aspects of leadership of organisations: system theory and its contribution to our understanding of change, understanding of processes, culture, leadership and cooperation: Typologies of organisations and development phases. Power and the function of hierarchy. Principles of change: Variation, selection, and retention, development of a change requirement. Methods of future organisation: Vision, mission, strategies, objectives. The role of culture in the change process: Diagnosis of behaviour patterns, programmes, secret rules; overview of accesses to change management: solution-focussed change principles: solution-focussed change architecture, reduction of complexity (simplicity) as design principle. Dealing with resistance.
Übergeordnetes Modul:
Business Management
Kompetenzerwerb aus dem übergeordneten Modul:
Students obtain the skills to identify market opportunities and to develop, analyse and assess business ideas resulting from these, and forecast their economic success. For this purpose, special attention is placed on the recognition of risks and on profitability and feasibility forecasting techniques. Their skills are rounded off with presentation techniques which are tailored to stakeholders of financing parties. Students know the contents, methods, tools of organisational development and change management. They understand the backgrounds and interlinking of organisational changes and can develop derived implementation steps from them. They develop an understanding for psychosocial dynamics in change processes and have the ability to deal with relevant methods. They have the ability to accompany people in change processes and further develop their own emotional intelligence. Students know the role of process support or of the change manager, and can understand and apply creative and intuitive methods of organisational development. Students can apply ethical principles to the area of business action. They know and evaluate these principles on the basis of the interdisciplinary discourse between philosophers, economists and social scientists. Here they can engage in discourse on a theoretical level as to what extent interrelations exist between ethics and economics and how they have to be set up, as well as on a practical level, for which the practical behaviour has to be assessed. The students apply their knowledge also to tourism in a global context.
Experience Design Project
| Semester | 3 |
|---|---|
| Studienjahr | 2 |
| Lehrveranstaltungsnummer | IMTM3EXPPT |
| Typ | PT |
| Art | Projekt |
| Unterrichtssprache | English |
| SWS | 3 |
| ECTS-Punkte | 4 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Based on a specific task, students develop and present a detailed staging concept in several groups.
Übergeordnetes Modul:
Experience Design 2
Kompetenzerwerb aus dem übergeordneten Modul:
Students extend the knowledge acquired in Module EXP 1 regarding component staging and can design and implement a strategic staging in the form of a linear process. Students learn the principles and fundamental concepts of Service Design and their application in tourism. In particular, they acquire knowledge regarding the iterative process of Service Design. Furthermore, knowledge regarding the tools Service Design and their application is mediated. Students know the challenges with regard to staging in tourist attractions and can transfer staging tools into the management tasks of attractions.
Public Relations
| Semester | 3 |
|---|---|
| Studienjahr | 2 |
| Lehrveranstaltungsnummer | IMTM3PREIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 2 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Measures of public relations work, overview of the tools and measures of PR for tourism companies and organisations, evaluation and selection of communication measures in terms of communication policy and business sense, rules which are to be characterised as "state of the art" in media work and online communication. Evaluation of PR plans and the creation of their own PR plan; crisis PR in destinations, and a critical discussion of communication in the public domain, also from an ethical-moral point of view.
Übergeordnetes Modul:
Corporate Communications
Kompetenzerwerb aus dem übergeordneten Modul:
Students deepen their basic knowledge in marketing and know the basic principles of branding, and also the tools for implementation of the brand management. Furthermore, the students know the requirements placed on managers in tourism in the area of public relations, in particular in connection with product development and innovation along the tourist service chain. This knowledge has been practised and deepened based on specific practice-related application scenarios. Furthermore, the students have addressed the ethical moral issues in connection with public communication and are aware of the complex implications of public communication.
Research Methods 3
| Semester | 3 |
|---|---|
| Studienjahr | 2 |
| Lehrveranstaltungsnummer | IMTM3REMIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 3 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Students work on creation of a research proposal for the MA thesis. They incorporate frameworks and gaps from literature, learn about the difference between research goal and research question. Furthermore, they become acquainted with the foundations of qualitative research, as well as special research methods, including interviews, ethnography, observation, experiment, etc. and about the evaluation of qualitative data using coding from Mayring, Denzing & Lincoln.
Übergeordnetes Modul:
Research 3
Kompetenzerwerb aus dem übergeordneten Modul:
Students know the principles of qualitative research and can apply these, assess and analyse associated data. They are capable of creating a research concept and also to apply this (especially in the area of eTourism). Furthermore, the students have addressed the topics of current tourism research (especially at academic conferences) and know the current discussions in the tourism industry. They recognise the added value of academic events for personal further development.
Service Design
| Semester | 3 |
|---|---|
| Studienjahr | 2 |
| Lehrveranstaltungsnummer | IMTM3SDEIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 2 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Principles and fundamental concepts of Service Design and their application in tourism. Familiarisation with and applying the 5 principles of Service Design. The iterative process of Service design. Tools of Service Design and their application (for example persona, customer journey, business model canvas, shadowing, stakeholder maps, service staging, service blueprint, co-creation etc.) Familiarisation with the interrelations of Experience Design, Imagineering and Service Design.
Übergeordnetes Modul:
Experience Design 2
Kompetenzerwerb aus dem übergeordneten Modul:
Students extend the knowledge acquired in Module EXP 1 regarding component staging and can design and implement a strategic staging in the form of a linear process. Students learn the principles and fundamental concepts of Service Design and their application in tourism. In particular, they acquire knowledge regarding the iterative process of Service Design. Furthermore, knowledge regarding the tools Service Design and their application is mediated. Students know the challenges with regard to staging in tourist attractions and can transfer staging tools into the management tasks of attractions.
eTourism Research
| Semester | 3 |
|---|---|
| Studienjahr | 2 |
| Lehrveranstaltungsnummer | IMTM3ETRSE |
| Typ | SE |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 5 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Empirical study on the basis of the thesis of the seminar "eTourism Theories"; the method setting corresponds with the current problem and is theory or model-assisted. The students are capable of hermeneutically effecting and empirically checking the problem solution. The results can be published in scientifically adequate form.
Übergeordnetes Modul:
Research 3
Kompetenzerwerb aus dem übergeordneten Modul:
Students know the principles of qualitative research and can apply these, assess and analyse associated data. They are capable of creating a research concept and also to apply this (especially in the area of eTourism). Furthermore, the students have addressed the topics of current tourism research (especially at academic conferences) and know the current discussions in the tourism industry. They recognise the added value of academic events for personal further development.
Corporate Communications Case Studies
| Semester | 4 |
|---|---|
| Studienjahr | 2 |
| Lehrveranstaltungsnummer | IMTM4CCSIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 2 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Students learn on the basis of case studies, the possibilities of companies and organisations to reach their dialogue groups, whereby increasing value is placed on online communication. The students are capable of autonomously creating a communication concept. They can deal with the analysis and decision wheel of communication and have command of development methodology for strategic communication. They create a problem analysis of the communicative environment of tourism companies. They analyse strategic options, systematically record dialogue groups, determine the positioning and formulation of action strategies. They can determine measures according to communication-tactical and business consideration, create action and cost plans and set strategic timing.
Übergeordnetes Modul:
Corporate Communications
Kompetenzerwerb aus dem übergeordneten Modul:
Students deepen their basic knowledge in marketing and know the basic principles of branding, and also the tools for implementation of the brand management. Furthermore, the students know the requirements placed on managers in tourism in the area of public relations, in particular in connection with product development and innovation along the tourist service chain. This knowledge has been practised and deepened based on specific practice-related application scenarios. Furthermore, the students have addressed the ethical moral issues in connection with public communication and are aware of the complex implications of public communication.
Current Aspects of Strategic Tourism Cooperations
| Semester | 4 |
|---|---|
| Studienjahr | 2 |
| Lehrveranstaltungsnummer | IMTM4STCIL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 1 |
| ECTS-Punkte | 1 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Basic forms and principles of the design of cooperations and networks. Familiarisation of forms of networks in general, and vertical and horizontal cooperation in tourism, such as service cooperations and marketing cooperation or cooperations for joint offer creation in particular cases. Opportunities and risks of cooperations in tourism. Intensity stages of cooperations. Cross-divisional cooperations as a marketing tool. Set-up of networks and clusters.
Übergeordnetes Modul:
Business Management
Kompetenzerwerb aus dem übergeordneten Modul:
Students obtain the skills to identify market opportunities and to develop, analyse and assess business ideas resulting from these, and forecast their economic success. For this purpose, special attention is placed on the recognition of risks and on profitability and feasibility forecasting techniques. Their skills are rounded off with presentation techniques which are tailored to stakeholders of financing parties. Students know the contents, methods, tools of organisational development and change management. They understand the backgrounds and interlinking of organisational changes and can develop derived implementation steps from them. They develop an understanding for psychosocial dynamics in change processes and have the ability to deal with relevant methods. They have the ability to accompany people in change processes and further develop their own emotional intelligence. Students know the role of process support or of the change manager, and can understand and apply creative and intuitive methods of organisational development. Students can apply ethical principles to the area of business action. They know and evaluate these principles on the basis of the interdisciplinary discourse between philosophers, economists and social scientists. Here they can engage in discourse on a theoretical level as to what extent interrelations exist between ethics and economics and how they have to be set up, as well as on a practical level, for which the practical behaviour has to be assessed. The students apply their knowledge also to tourism in a global context.
Master Exam
| Semester | 4 |
|---|---|
| Studienjahr | 2 |
| Lehrveranstaltungsnummer | IMTM4MTEIL |
| Typ | DP |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 0 |
| ECTS-Punkte | 4 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Students present and advocate their Master thesis and in the process also establish curricular references to the Master thesis. Furthermore, students are questioned regarding general topics of the curriculum, whereby they know and can evaluate the interrelationships between the individual main topics.
Übergeordnetes Modul:
Master Thesis
Kompetenzerwerb aus dem übergeordneten Modul:
With the Master thesis, the ability to work scientifically and autonomously to continue learning in a research-guided fashion is verified. The students can process complex problems from the core specialist areas or research topics of the study course, autonomously solve these, document them accordingly and discuss this on an academic level. In the Master examination, students can assess the contents learned in a scientific and practical context and bring together their complexity.
Master Thesis
| Semester | 4 |
|---|---|
| Studienjahr | 2 |
| Lehrveranstaltungsnummer | IMTM4MATIT |
| Typ | IT |
| Art | Diplom/Masterarbeit |
| Unterrichtssprache | English |
| SWS | 0 |
| ECTS-Punkte | 20 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
The purpose of the Master thesis is to deal with a relevant topic in a scholarly and independent manner in regard to contents and research methodology. This means that students are in a position to approach a relevant query in a critical as well as independent manner, within a specified amount of time; to document findings in a scholarly manner and to argument a case on an academic level. The Master thesis serves to prove that the student is able to deal with a research query, using solid expertise in the field and assisted by independent analysis of applicable literature as well as drawing on social and economic research methods and principles effectively and successfully.
Übergeordnetes Modul:
Master Thesis
Kompetenzerwerb aus dem übergeordneten Modul:
With the Master thesis, the ability to work scientifically and autonomously to continue learning in a research-guided fashion is verified. The students can process complex problems from the core specialist areas or research topics of the study course, autonomously solve these, document them accordingly and discuss this on an academic level. In the Master examination, students can assess the contents learned in a scientific and practical context and bring together their complexity.
Master Thesis Seminar
| Semester | 4 |
|---|---|
| Studienjahr | 2 |
| Lehrveranstaltungsnummer | IMTM4MTSSE |
| Typ | SE |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 2 |
| ECTS-Punkte | 2 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Students intensively address the topic of their Master thesis and in the course of this are accompanied in the research process (strategically and methodically). For this purpose, students present and discuss the topic, the methodological approach and the content structure, and in the second phase already the initial results of the Master thesis.
Übergeordnetes Modul:
Master Thesis
Kompetenzerwerb aus dem übergeordneten Modul:
With the Master thesis, the ability to work scientifically and autonomously to continue learning in a research-guided fashion is verified. The students can process complex problems from the core specialist areas or research topics of the study course, autonomously solve these, document them accordingly and discuss this on an academic level. In the Master examination, students can assess the contents learned in a scientific and practical context and bring together their complexity.
Portfolio of Expertise 2
| Semester | 4 |
|---|---|
| Studienjahr | 2 |
| Lehrveranstaltungsnummer | IMTM4PE2IL |
| Typ | IL |
| Art | Pflicht |
| Unterrichtssprache | English |
| SWS | 1 |
| ECTS-Punkte | 1 |
| Prüfungscharakter | immanent |
Lehrveranstaltungsinhalte:
Students critically discuss current topics of the scientific community and provide themselves with an overview of what is currently in discussion in the tourism industry, or what is currently required here. This occurs through visiting different (academic) conferences of the branch. In the course of the four semesters, the students visit a total of at least 3 appropriate events and analyse or consider these (self)reflectively in terms of personal and professional further training. The output is an (e)Portfolio.
Übergeordnetes Modul:
Research 3
Kompetenzerwerb aus dem übergeordneten Modul:
Students know the principles of qualitative research and can apply these, assess and analyse associated data. They are capable of creating a research concept and also to apply this (especially in the area of eTourism). Furthermore, the students have addressed the topics of current tourism research (especially at academic conferences) and know the current discussions in the tourism industry. They recognise the added value of academic events for personal further development.
| Legend | |
| Semester | Semesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June) |
| SWS | weekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course |
| ECTS Credits | Work load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student |
| Type | BP = Bachelor final exam DP/MP = Master final exam IL = Lecture with integrated project work IT = Individual training/phases LB = Lab (session) PS = Pro-seminar PT = Project RC = Course with integrated reflective practice RE = Revision course SE = Seminar TU = Tutorial UB = Practice session/Subject practical sessions VO = Lecture |