FH-Prof. Mag. Dr. Zniva Robert

FH-Prof. Mag. Dr.
Robert Zniva

Head of Degree Programme Retail & Technology
Head of Research
Senior Lecturer
Department Business and Tourism

Location: Campus Urstein
Room: Urstein - 216

T: +43-50-2211-1120
E: robert.zniva@fh-salzburg.ac.at
W: https://orcid.org/0000-0003-2212-2933

BIN-M | 4. SS 2026 | Lecture Series | RC
BWLB-B | 4. SS 2026 | Marketing Methods | IL

ReLaDi: Resilienz, Struktur und Digitalisierung des landwirtschaftlichen Direktvertriebs
09/2023 - 08/2026
RetailLab4.0: Retailization Living Lab
03/2023 - 12/2024
Retailization 4.0: Digitalisierung des stationären Handels
Der Handel kann aufgrund hoher Branchenumsätze und den daraus resultierenden Arbeitsplätzen zurecht als Wirtschaftsmotor bezeichnet werden. Obwohl...
07/2021 - 06/2026

Name	Purpose	Lifetime	Type	Provider
_meta_pixel	Registers a unique ID that identifies and recognizes the user.	3 months	HTML	Meta
linkedin_insight_tag	Registers a unique ID that identifies and recognizes the user. Used for targeted advertising.	session	HTML	LinkedIn
_rdt_uuid	Registers a unique ID that identifies and recognizes the user.	3 months	HTML	Reddit

Name	Purpose	Lifetime	Type	Provider
_ga	Used to distinguish users.	2 years	HTML	Google
_gid	Used to distinguish users.	1 day	HTML	Google
_dc_gtm_UA-7497985-1	Used by DoubleClick (Google Tag Manager) to help identify the visitors by either age, gender or interests.	2 years	HTML	Google
_gali	Used by Google Analytics to recognize clicks on different links with the same link target.	1 minute	HTML	Google