FH-Prof. Mag. Dr. Lienbacher Eva

FH-Prof. Mag. Dr.
Eva Lienbacher

Head of Academic Area Marketing Management
Senior Lecturer
Department Business and Tourism

Location: Campus Urstein
Room: Urstein - 213

T: +43-50-2211-1133
E: eva.lienbacher@fh-salzburg.ac.at

KMUB-B | 3. WS 2025 | Entrepreneurial Marketing | IL

Research and Teaching

Selected Research Projects

DIH-West-Neu: Digital Innovation Hub West
03/2024 - 02/2028
TEX-DAN: Moving forward with circularity in textile and fashion value chains
Das Projekt TEX-DAN verfolgt das Ziel, Zirkularität in der Wertschöpfungskette der Textil- und Modebranche durch transnationale Zusammenarbeit im... 01/2024 - 06/2026
Retailization 4.0: Digitalisierung des stationären Handels
Der Handel kann aufgrund hoher Branchenumsätze und den daraus resultierenden Arbeitsplätzen zurecht als Wirtschaftsmotor bezeichnet werden. Obwohl... 07/2021 - 06/2026

Name	Purpose	Lifetime	Type	Provider
_meta_pixel	Registers a unique ID that identifies and recognizes the user.	3 months	HTML	Meta
linkedin_insight_tag	Registers a unique ID that identifies and recognizes the user. Used for targeted advertising.	session	HTML	LinkedIn

Name	Purpose	Lifetime	Type	Provider
_ga	Used to distinguish users.	2 years	HTML	Google
_gid	Used to distinguish users.	1 day	HTML	Google
_dc_gtm_UA-7497985-1	Used by DoubleClick (Google Tag Manager) to help identify the visitors by either age, gender or interests.	2 years	HTML	Google
_gali	Used by Google Analytics to recognize clicks on different links with the same link target.	1 minute	HTML	Google