FH-Prof. Mag. Dr.
Eva Lienbacher
Head of Academic Area Marketing Management
Senior Lecturer
Department Business and Tourism
Senior Lecturer
Department Business and Tourism
Location: Campus Urstein
Room: Urstein - 229
Room: Urstein - 229
Teaching
BIN-M | 4. SS 2024 | Digitization & Responsibility | IL
BWIB-M | 4. SS 2024 | Applied Marketing: Projects & Techniques II | IL
BWIB-M | 4. SS 2024 | New Social & Ecological Business Models | IL
Focus
Research and Teaching
- New Business Models / Social and Sustainable Business
- Retail Marketing and Management
- Social Supermarkets
Selected Research Projects