Many event calendars are incomplete or outdated and require significant effort to maintain. Appica solves this problem by automatically collecting and continuously updating event data from the original sources – the event websites – using AI technology. Tourism offices, cities, regions, and other interested parties can conveniently access this data via an API or present it in a modern, custom-branded event calendar.

Appica primarily serves tourism organizations, cities, and regions looking for an efficient and reliable way to keep their event calendars up-to-date. End users benefit from a reliable, publicly available event calendar. Tourismus Salzburg GmbH is the reference customer.