2026
Note: The event will be held in English.
Sports marketing is about owning moments: the ones you can't control, the ones you build, and the people who create them. Drawing on 15 years in marketing, the last 10 in sports, Jamie Collins takes students behind the scenes of live sporting events, product launches around the world's biggest races, and working with elite athletes and focuses on three topics. Reacting to the moments you cannot control: how do marketing teams plan and communicate in real time at sporting events they cannot control? Engineering a moment around someone else's event: how is a product launch engineered around the Tour de France, one of the world's biggest races? Working with the people who create the moments: how can we build lasting, trust-based partnerships with the athletes participating in the campaigns? The Kamingespräch closes with practical lessons and advice on building a career in sports marketing.
Afterward, we cordially invite you to enjoy some snacks and drinks.
Speaker: Jamie Collins (Head of Media & Distribution at G2 Esports)
Date & Time: Wednesday, December 16th 2026, 05:00 p.m. –06:30 a.m.
Location: FH Salzburg, Urstein Campus , HS056, 5412 Puch / Salzburg
Host: Dr. Ricard Parrilla Guix (Head of Academic Area Marketing Management)
More about the speaker: Jamie Collins has 15 years of experience in marketing and content, the last 10 of them in sports. As a senior leader, he has built and led international content and media teams, shaped brand and partnership strategy for globally recognised sports brands, and steered high-profile work across live events, major product launches and collaborations with world-class athletes.