‘The USB Paradox’ by Felix Foltas and Jonas Perkmann is among the four nominees for Best Newcomer Advertising Film at the 2026 German Advertising Film Awards.

The MultiMediaArt graduation film, produced with a large team and elaborate VFX shots, is competing against three other nominated films by students from the Film Academy Baden-Württemberg.
The graduation film, which has already won numerous awards, humorously plays with a universal everyday moment: the seemingly impossible attempt to insert a USB stick correctly the first time.