SME-Management & Entrepreneurship
Bookkeeping & Accounting in SMEs
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | KMUB1BBKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 4 |
| ECTS Credits | 4 |
| Examination character | immanent |
Lecture content:
This course presents the statutory bases for company records and the structure of and relationship between bookkeeping and accounting. It then explains basic ongoing transactions and how to record them. The focus is on SME-relevant transactions and examples from companies. The following aspects will be treated in detail: - the concept, structure, and tasks of accounting - bookkeeping duties and systems - accounting treatment of the most important transactions in an SME - reconciliation to and preparation of the annual financial statements - legal bases and basic elements of accounting and financial reporting - accounting for fixed and current assets and for equity and debt - accruals and deferrals - profit and loss statement (P&L) - accounting policies - notes and management report
Learning Outcomes:
Upon completion of this course, students will: - have a basic understanding of bookkeeping and accounting, i.e., the statutory requirements, the structure, and the relationship between bookkeeping and accounting; - be familiar with basic ongoing transactions and how to record them; - know the most important balance sheet and P&L items under Austrian company law; and in particular - be familiar with cases from SMEs.
Superior module:
Accounting in SME
Module description:
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Business Mathematics for SME
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | KMUB1WMKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
This course teaches basic mathematical concepts with a special focus on financial mathematics and differential calculus. It aims to prepare students to use mathematical methods in economic and financial contexts. The practical orientation enables them to understand financial-mathematical models and optimization models and apply them to business issues. In the first part of the course, essential foundations of financial mathematics are worked out using compound interest calculation and annuities. The second part of the course focuses on the foundations of differential calculus and their use in business studies. An analytical understanding of problems is taught and strengthened using practical examples. These practical applications include cost functions, marginal cost, profit maximization, optimal lot sizing, and macroeconomic models.
Learning Outcomes:
Upon completion of this course, students will: - be familiar with the time value of money and be able to calculate and compare annuity payments and durations; - have gained a basic knowledge of mathematics so they can solve manifold optimization problems in business.
Superior module:
Data & Mathematics
Module description:
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Cost Accounting in SME
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | KMUB1KLKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
The course begins by teaching the fundamentals of cost accounting ("Kosten- und Leistungsrechnung," KLR) and then goes into greater detail concerning KLR subareas and the KLR systems that are most commonly used in SME practice. The following aspects will be treated in detail: - fundamentals of cost accounting - subareas of cost accounting (cost type, cost center, and cost unit accounting, operating income) - absorption costing vs. variable costing and their application - cost accounting as a basis for decision-making in SMEs
Learning Outcomes:
Upon completion of this course, students will: - be familiar with the most important cost accounting instruments - be able to use them in an SME context and for decision-making.
Superior module:
Accounting in SME
Module description:
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Data Management for Logistics Processes in SME
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | KMUB1DLKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
This course focuses on the effective management, analysis, and use of data in small and medium-sized enterprises. To that end, the importance of data quality is emphasized and basic data cleansing techniques are used to implement data analyses and visualization in the next step. Through practical application examples, primarily in the logistics sector, students learn how data-driven decisions can bring competitive advantages for SMEs
Learning Outcomes:
Upon completion of this course, students will be able to: - recognize the value of data in an enterprise environment; - explain the effects of poor data on business processes and decisions and, in this context, apply methods for cleansing and validation; - create data analyses and visualizations to gain relevant insights from data; and - communicate these insights effectively.
Superior module:
Data & Mathematics
Module description:
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Digitization & Digital Business Models in SME
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | KMUB1DDGIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
This course aims to give students sound basic knowledge of digitization and digital business models in small and medium-sized enterprises (SMEs). The fundamentals of digital transformation in an enterprise context will be explored so students can develop a deep understanding of the associated processes and technologies. The opportunities and challenges arising from the digitization of business models will also be examined in detail. Students will get to know vari-ous types of digital business models and analyze them using examples from real companies to gain skills for applying them in practice.
Learning Outcomes:
Upon completion of the course, students will: - have basic knowledge of digitization and digital transformation in a company`s value chain; - understand the key elements of the strategic business model; - be able to recognize various types of business models; and - distinguish between the basic types of digital business models.
Superior module:
Digitization & Human Resources
Module description:
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Entrepreneurship
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | KMUB1UNTIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
The focus of this course is on the concept of the entrepreneur, with a particular emphasis on the separation between the innovative inventor and the proactive entrepreneur. The course will also address both entrepreneurs and intrapre-neurs. Especially in the world of SMEs, the latter represent an important foundation for transforming SMEs proactively and sustainably while adding value.
Learning Outcomes:
Upon completion of this course, students will be able to: - clearly separate an inventor from an entrepreneur and properly deconstruct their underlying constructs; - define the role of employees as internal entrepreneurs and identify their strategic importance; - grasp the construct as a whole and identify its effects on innovation, strategic thinking, employee management, and many other areas.
Superior module:
SME & Entrepreneurship
Module description:
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Marketing Concepts for SME
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | KMUB1MAKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
The course teaches the practical fundamentals of marketing strategies and marketing instruments, tailored to the needs of SMEs. It focuses on the vital importance, necessity, and strategic role of marketing. The course emphasizes strategic foundations, cost-efficient measures, digital marketing, and sustainable approaches for local and regional markets.
Learning Outcomes:
Upon completion of this course, students will be able to: - explain the fundamental importance of marketing for SMEs and analyze its strategic role; - develop cost-efficient marketing activities; - employ digital marketing techniques for local and regional markets; and - design sustainable marketing solutions for SMEs.
Superior module:
Marketing & Product
Module description:
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Strategic Communication in SME 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | KMUB1SKKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
In small and medium-sized enterprises, people and stakeholders frequently encounter new, challenging situations in which effective communication is a critical success factor. In this course, students recognize practical models and tools for communicating with internal target groups in such contexts in a structured, goal-oriented manner. The course focuses on: - approaches to different types of human perception; - basic models of communication (such as sender-receiver model, the four-sides model, Johari window, etc.); - approaches for developing target-group-specific content in a structured manner; - procedures for developing messages for different in-house roles; - models for telling stories that stir emotions and make messages tangible (storytelling); - approaches to self-perception and empathy: understanding one`s own perspectives and those of others in order to communicate purposefully; - collaboration using personality models; - working out the similarities and differences between various personality models; - questioning techniques for negotiating efficiently; - purposefully using models and techniques of rhetoric (voice, body language, gestures, facial expression).
Learning Outcomes:
Upon completion of this course, students will be able to: - master communicative challenges in small and medium-sized enterprises in a structured, targeted manner; - understand the foundations of human perception and apply central communication models in a practical way; - develop target-group-specific content, adapt messages to the specific needs of internal target groups, and use storytelling techniques to stir emotions and convey messages convincingly; - use stronger self-awareness and empathy to reflect on their own perspectives and those of others and make efficient use of conversational skills and rhetorical means, such as voice, body language, and facial expressions; - know the similarities and differences between personality models, thereby promoting cooperation in dynamic company contexts
Superior module:
Internal Communication
Module description:
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The SME Type of Company
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | KMUB1UFKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
Small and medium-sized enterprises are an important category of companies in our economy. SMEs are marked by straightforward structures and people-centric action and can be found in both production- and service-oriented companies. In this course, students will work out the special characteristics, differences, and similarities, then use the results to classify their own companies.
Learning Outcomes:
Upon completion of this course, students will be able to: - define the special characteristics, differences, and similarities of SMEs; - determine how to act and handle their own value chain; - name the current challenges for SMEs and develop the approaches needed to meet them.
Superior module:
SME & Entrepreneurship
Module description:
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Understanding Roles in SME
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | KMUB1RVKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 4 |
| Examination character | immanent |
Lecture content:
In small and medium-sized enterprises, people frequently take on multiple roles (such as owner, managing director, parent, and head of marketing and production). This leads to complex and challenging situations. Communication and behavior within the organization is significantly influenced by these roles, often causing conflict within and between roles. People frequently lack awareness of the complexity of their roles and their influence on behavior and conflicts. The contents of this course are: - from object to subject: perceiving and treating employees not as re-sources but as people (findings from brain research); - transitioning from functions to roles; - roles in SMEs and their impact on communication and behavior; - understanding and overcoming conflicts within and between roles; - shaping and communicating roles in leadership situations; - interpreting and proactively responding to communication by role owners; - recognizing resistance and fear of various role owners in challenging situations and reacting to it appropriately; - responding proactively to challenging situations and role conflicts; - creating organizational frameworks for adequately dealing with challenging situations and during role conflicts.
Learning Outcomes:
Upon completion of this course, students will: - understand the complex nature of roles in small and medium-sized enterprises and their influence on communication, behavior, and conflicts; - have developed an awareness of employees as people and not only as resources, based on findings from brain research; - be able to analyze conflicts within and between roles, overcome them effectively, and purposely shape roles in leadership situations; - be able to interpret communication from role owners, recognize re-sistance and fear in challenging situations, and react to it appropriately; and - be able to create organizational frameworks that make it easier to deal with role conflicts and promote effective cooperation in SMEs.
Superior module:
Digitization & Human Resources
Module description:
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Work Placement 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | KMUB1BPRIT |
| Type | IT |
| Kind | Internship (N) |
| Language of instruction | German |
| SWS | 0 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
Students get involved in professional work by taking on a course-related activity in a company. Their responsibilities in the company will relate to the key learning outcomes of the course. This means that students will be employed in an area relevant to the course, the placement being provided by small and medium-sized enterprises from all sectors and company types. During their placements, students will be assigned to one or more specialist departments or areas on a project basis and work on complex, course-related tasks.
Learning Outcomes:
Upon completion of this course, students will: - know the business and social environment as well as the processes and organizational structure of small and medium-sized enterprises; - be able to work on complex problems as a project under supervision and carry out job assignments on their own; and, to that end, - have learned how to integrate into work teams and business processes and collaborate with other areas across departments.
Superior module:
Work Placement 1
Module description:
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Academic Research and Writing
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | KMUB2WASIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
This course teaches basic knowledge and skills needed for creating academic papers, covering the following: - research basics and excerpts from the philosophy of science - quality standards for academic research and writing - skills needed for academic work and for analytical problem-solving - methodological and analytical skills - academic learning and working techniques, including planning and designing academic work - introduction to professional bibliographic management using Citavi as an example - sources for systematically gaining knowledge - practical writing - rules of citation
Learning Outcomes:
Upon completion of this course, students will: - be able to perform research work; - know techniques of academic learning and working; - be able to find and evaluate specialist literature on any given subject and filter, consolidate, organize, and assess information and knowledge; - be able to create seminar papers and bachelor`s theses to academic standards
Superior module:
Academic Work 1
Module description:
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Family-Owned Businesses
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | KMUB2FUNIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
In this course, students get to know the SME construct of the "family-owned business". This type of company combines a variety of possible roles and stakeholders. Family-owned businesses combine two areas - family and business - that could not be more different. Strategic action, innovative thinking, financial orientation, and time aspects are only a few of the factors that make this type of company so special.
Learning Outcomes:
Upon completion of this course, students will be able to: - break the family-owned business model down to its key components; - recognize multi-role thinking and derive strategic opportunities from it; and - recognize the different interests, including in a variety of other economic actions.
Superior module:
KMU-LAB 1
Module description:
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Financing & Capital Budgeting in SME
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | KMUB2FIKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 4 |
| ECTS Credits | 4 |
| Examination character | immanent |
Lecture content:
This course introduces students to the basics of financial management and addresses its various subareas. The subareas of capital budgeting and financing are then treated in greater detail. - Financial management fundamentals - Capital budgeting -- general information on the capital budgeting process -- static capital budgeting methods -- dynamic capital budgeting methods - Financing -- Types of financing for SMEs (internal financing, self-financing, debt financing)
Learning Outcomes:
Upon completion of this course, students will: - be familiar with the basics of financial management; - be able to apply various capital budgeting methods and assess the advantages of an investment opportunity; - know the pros and cons of various forms of financing and be able to assess their use within an SME context to make qualified financing decisions.
Superior module:
Accounting in SME
Module description:
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Logistics Fundamentals in SME
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | KMUB2LGKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
This course gives students a comprehensive overview of the essential tasks, responsibilities, and subsystems of logistics. The contents of the course cover all key areas of logistics, beginning with the objectives and tasks. One focus is on the significance of logistics to business management in SMEs. In this context, the internal and external flow of materials and the associated flow of information will be examined so that students develop an understanding of the synergies between the various disciplines.
Learning Outcomes:
Upon completion of this course, students will: - have developed a profound understanding of the key tasks and responsibilities within logistics and how they fit into the context of small and medium-sized enterprises; - be able to identify the goals of logistics and explain their importance in a business context; - have gained, by analyzing the internal and external flow of materials, practical skills in developing and optimizing logistics processes; - have learned to recognize the role and influence of information flows on the efficiency of logistics processes.
Superior module:
Logistics & Project Management 1
Module description:
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Methods of Empirical Social Research
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | KMUB2MESIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
The course explores the process of empirical social research in detail. It begins by delving into the development of a problem and how to choose the right methods of qualitative or quantitative research. It explores topics like sample planning, the significance of the sample size, and representativity. Students will also immerse themselves in the various quality criteria and learn the importance of a pretest. Another focus is on developing an adequate questionnaire. Various types of questions are treated, and their application is critically discussed. A practical case study will also be carried out in which the students will gain practical experience and reflect critically on their results.
Learning Outcomes:
Understanding the Empirical Research Process: Students will be able to explain and follow the process of empirical social research. Development of Problem Statements: Students will know the procedure for formulating a well-articulated problem and be able to explain its relevance within a research context. Methodological Skills Students will master the basics of qualitative and quantitative research methods and be able to make the right methodological choices. Sample Planning and Assessment Students will be able to plan samples, determine the required sample size, and assess the representativeness of the sample. Knowledge of Quality Criteria: Students will be able to explain the key quality criteria of empirical research and critically reflect on their significance in the research process. Importance and Implementation of Pretests: Students will understand the relevance of pretests for examining survey instruments and be able to perform and evaluate those pretests independently. Types of Questions and Development of Questionnaires: Students will become familiar with various types of questions and be able to evaluate their application and suitability for various research topics. Practical Application: Students will be able to use their theoretical knowledge in practical case studies and gain hands-on experience in implementing empirical research projects.
Superior module:
Academic Work 1
Module description:
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Product & Service Management for SME
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | KMUB2PLKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
This course teaches practical knowledge for developing, marketing, and optimizing products and services in small and medium-sized enterprises. It focuses on innovation management, brand management, product portfolio analysis, customer-based marketing strategies, and integrating quality, sustainability, and digitization. Supplemented by case studies, project work, and practical examples, the course offers tools for increasing the competitiveness and efficiency of SMEs.
Learning Outcomes:
Upon completion of this course, students will: - be able to apply key product, service, and brand management methods to the specific requirements of SMEs; - be able to develop innovative customer-focused products and services and market them successfully; - be able to strategically optimize the product portfolio; - understand the importance of sustainability, digitization, and brand management to improve competitiveness; and - integrate these into the company strategy.
Superior module:
Marketing & Product
Module description:
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Project Management for SME
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | KMUB2PMKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
This course teaches the fundamental methods and tools of traditional, agile, and hybrid project management. It does so by using a practical approach that connects the theoretical foundations with practical exercises and case studies. The contents of the course are specially tailored to the limited resources, flat hierarchies, and agile structures of SMEs. Students will learn methods and tools for efficiently and successfully planning, implementing, and completing projects in SMEs.
Learning Outcomes:
Upon completion of this course, students will: - have solid knowledge of project management with a special focus on the requirements of an SME; - be able to name main activities and allocate them to all areas of responsibility; - be familiar with creating reports, handling micropolitical processes in the company, and dealing with target vs. actual comparisons; - know how project management must be handled considering the re-source bottlenecks and skill shortages specific to SMEs.
Superior module:
Logistics & Project Management 1
Module description:
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SME Lab 1: Analysis / Problem / Objective
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | KMUB2KL1PT |
| Type | PT |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 4 |
| Examination character | immanent |
Lecture content:
The courses in this series (SME Labs 1-3) are a key component of the "SME Management & Entrepreneurship" program. Students are given the opportunity to select a comprehensive problem that results directly from their SME environment. Possible areas include company foundation, growth, restructuring, reorganization, handover (internal, MBI, MBO, sale), and closure. This also ties in with their origi-nal intention of applying for this degree program. In the first SME Lab course, titled "Analysis / Problem / Objective," students are tasked with meticulously analyzing the current status quo. They learn to analyze the circumstances that have led to the problem and use their analysis to formulate a new objective. In doing so, many factors must be considered and deconstructed. Possible topics include the market, the product portfolio, the vision, the team, and many others. Once these have been formulated precisely, the task is to come up with a concrete, strategically feasible objective.
Learning Outcomes:
Upon completion of this course, students will be able to: - define all parameters for analyzing a business problem; - name the tools for analyzing extrinsic forces (such as market, potential, employees, and products); - strategically present a thorough, clear problem analysis; - use that analysis to formulate a new, strategically feasible objective.
Superior module:
KMU-LAB 1
Module description:
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Strategic Communication in SME 2
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | KMUB2SKKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
In this course, students get to know and apply practical models and tools, reflect on their use, and thus develop the ability to communicate effectively with internal target groups in SMEs in new, challenging situations. Specifically, they learn to: - run meetings, discussions, and group processes in a structured and flexible manner to reach a goal; - argue effectively in challenging situations; - present messages effectively (including the use of appropriate media); - conflict management: communicate in conflict situations and develop methods for resolving conflicts with internal roles that represent different interests; - negotiating ability: negotiate agreements with different target groups.
Learning Outcomes:
Upon completion of this course, students will be able to: - apply practical models and tools effectively and reflect on their use; - run meetings, discussions, and group processes in a structured manner to reach goals; - argue effectively in challenging situations; - present messages clearly, using appropriate media; - communicate constructively when managing conflicts and develop methods for resolution; - negotiate agreements with various target groups successfully and use their negotiating skills effectively.
Superior module:
Internal Communication
Module description:
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Work Placement 2
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | KMUB2BPRIT |
| Type | IT |
| Kind | Internship (N) |
| Language of instruction | German |
| SWS | 0 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
Students get involved in professional work by taking on a course-related activity in a company. Their responsibilities in that company will relate to the key learning outcomes of the course. This means that students will be employed in an area relevant to the course, the placement being provided by small and medium-sized enterprises from all sectors and company types. During their placements, stu-dents will be assigned to one or more specialist departments or areas on a project basis and work on complex, course-related tasks.
Learning Outcomes:
Upon completion of this course, students will: - know the business and social environment as well as the processes and organizational structure of small and medium-sized enterprises; - be able to work on complex problems as a project under supervision and carry out job assignments on their own; and, to that end, - have learned how to integrate into work teams and business processes and collaborate with other areas across departments.
Superior module:
Work Placement 1
Module description:
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English Communication in SME 1
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | KMUB3EC1IL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
In this course, students are familiarized with the fundamental principles of international and cross-cultural business communications in a professional setting as relevant for managers and employees in SMEs. Students learn how to communicate effectively in simulated business situations (with suppliers or sales partners abroad, for example), enhance their presentation skills, and prepare for workplace situations in an international environment. During the course, potential gaps in language proficiency will be addressed.
Learning Outcomes:
Upon completion of this course, students will: - understand the fundamental principles of business communication in English as a lingua franca in international business and as relevant for running and operating SMEs; - know about cultural preferences and differences in language use and have developed a basic understanding of their impact on business interactions; - have developed the fundamental skills to communicate and present business content effectively; - have become aware of and taken steps to address any proficiency gaps in meeting the requirement of a B2 level in English.
Superior module:
KMU-LAB 2
Module description:
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Governance & Management in SME
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | KMUB3UMKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
The company management, with its various management levels, is responsible for equipping the company with resources and combining those resources to attain the intended targets in SMEs. While this may sound simple, it is not. SMEs must consider their purpose, which forms the framework for designing, controlling, and developing SMEs with a vision, mission, and values. Successful company leader-ship is reflected quantitatively in its economic success and qualitatively in the company`s culture and the regional environment. At the center of the course is the sense of wonderment, the skill of observation, and the ability to provide well-founded explanations of how SMEs operate.
Learning Outcomes:
Upon completion of this course, students will have been inspired to reflect on the following issues, among others: - What purpose do SMEs have for society? What purpose do they themselves have, and what purpose do the employees have? - How did we come about? What are we? - What is the importance of values and standards for SMEs? - How are authentic SMEs created and managed? - Why does the company culture of an SME reflect the actions of its management?
Superior module:
KMU-LAB 2
Module description:
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HR Management & SME
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | KMUB3PMKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
This course teaches specific fields of practical HR management with a focus on the special requirements of small and medium-sized enterprises. Students apply the key activities of HR management to real-world issues affecting SMEs. They do so by working through real problems taken from companies in which the students work or by examining SME-relevant case studies. The course contents are: - objectives and tasks of HR management - employer branding - recruitment and selection - motivation theories and leadership theories - HR development and remuneration
Learning Outcomes:
Upon completion of this course, students will - understand the key activities of HR management regarding the unique needs of small and medium-sized enterprises; - know the actions to take for employer branding, recruiting, and selection while considering the special aspects of SMEs; - understand motivation theories and leadership theories in an SME context; - understand HR development and wage policies; and - know instruments of HR planning and control including work time management
Superior module:
People & Organization
Module description:
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Management Accounting in SME
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | KMUB3COKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
The course starts with the basics of management accounting, followed by the key instruments used and the special aspects of management accounting in SMEs: - management accounting as a leadership instrument for planning, guiding, and monitoring company activities - management accounting instruments - objectives and tasks of operational and strategic management accounting - special aspects of management accounting in SMEs, family-owned businesses, and startups. - operational planning and budgeting and integrated financial planning - strategic planning and control process
Learning Outcomes:
Upon completion of this course, students will be able to - use management accounting as a leadership instrument for planning, guiding, and monitoring company activities; - identify and apply the most important management accounting instru-ments in an SME context and tailor them to SMEs.
Superior module:
Management Accounting & Financial Statement Analysis
Module description:
....
Price Management for SME
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | KMUB3PRKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
The key learning focus of this course is on developing pricing strategies based on the specific challenges and resources of small and medium-sized enterprises. The course will examine both cost-based and value-based pricing approaches as well as methods for analyzing the market and for monitoring competition. It will also focus on applying dynamic pricing modules, considering legal frameworks, and using pricing optimization methods efficiently. Students will also learn how they can shape pricing policies to be in line with ethical and sustainable company targets.
Learning Outcomes:
Upon completion of this course, students will - be able to develop a sound pricing strategy for small and medium-sized enterprises that considers both cost-based and market- and value-based approaches; - understand the importance of market analyses and competitive intelligence and be able to choose suitable pricing models tailored to the specific challenges of SMEs; - be familiar with the relevant legal frameworks and be able to successfully use dynamic pricing strategies and price optimization tools to secure company success over the long term.
Superior module:
KMU-LAB 2
Module description:
...
Process Management for SME
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | KMUB3PMKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
The course teaches methods and tools of process management while focusing on the specific requirements of SMEs. Students will learn basic concepts and theoretical foundations as well as the key elements of process management, methods and presentation forms for processes, and the foundations of quality-oriented process control. In so doing, they will explore the optimization of processes while consid-ering limited resources and flexible structures. The goal is to teach students the skills for efficiently designing and sustainably improving operational processes in SMEs.
Learning Outcomes:
Upon completion of this course, students will: - know the basics of process management and quality-based process control; - be able to identify and document business processes and analyze their potential for optimization; - gain a basic understanding of value chain digitization in SMEs, which, with a view to Industry 4.0 and Smart Factory, will become increasingly relevant for value creation processes in SMEs; and - be equipped for the challenges of digital transformation in SMEs.
Superior module:
Logistics & Project Management 2
Module description:
...
Qualitative Methods
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | KMUB3QLMIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
The course teaches the foundations and methods of qualitative research that are suited both for the business context and for academic work in the field of business management. During the course, examples of qualitative research design will be taught and the possibilities for collecting and evaluating data will be discussed. The course will also cover the presentation and interpretation of qualitative results. The course has the following content: - Basis of qualitative research: principles and quality criteria - Study design: searching for and evaluating academic literature, possibilities for qualitative research design, methodological suitability and selection, relevance for the research question(s) - Data collection: drawing samples, preparing the necessary documents for data collection (primarily guiding principles) - Data evaluation: presentation of qualitative study designs, transcrip-tion, triangulation, mixed methods, coding of texts, creating categories, use of (AI-supported) programs - Preparing and interpreting qualitative research findings
Learning Outcomes:
Upon completion of this course, students will: - know the procedures and fundamental methods of qualitative research; - be able to independently plan and implement simple studies and systematically analyze the information gained; - be able to evaluate, structure, and interpret the findings; - know the quality criteria for qualitative research and be able to consider them when interpreting studies; - have the skills to write (high-quality) seminar papers and bachelor`s theses according to academic standards
Superior module:
Academic Work 2
Module description:
...
Quantitative Methods
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | KMUB3QTMIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
The course begins by introducing the various scales for measuring variables (in-cluding nominal, ordinal, interval, and ratio-level data) and their importance for choosing statistical methods. Building on that, students gain sound knowledge of multivariate data analysis, especially in applying contingency analysis for examining relationships in two-dimensional frequency tables. They will learn to perform simple correlation analyses, calculate the correlation coefficients, and interpret the results correctly. To supplement this, students will be introduced to how to apply mean value comparison tests, especially the t-test. They will understand the requirements and application areas of the t-test for paired and unpaired samples and be able to interpret its results correctly. They will also be introduced to the one-way analysis of variance (ANOVA), learn to understand where it is applied and how to interpret the results. A special focus will be placed on the practical application of the methods learned using SPSS software. Students will learn how to enter data into SPSS and evaluate them using the above methods, i.e. contingency analysis, correlation and regression analysis, t-test, and variance analysis. They will be able to adequately interpret the generated SPSS outputs and critically reflect on the findings gained in a research context.
Learning Outcomes:
Understanding the scale levels: Upon completion of this course, students will be able to differentiate between various scale levels (nominal, ordinal, interval, and ratio-level) and explain their importance for choosing statistical methods. Applying the contingency analysis: Students will be able to apply a contingency analysis to two-dimensional frequency tables, interpret the results correctly, and draw conclusions about relationships between categorical variables. Correlation analysis: Students will be able to perform simple correlation analyses, calculate the correlation coefficients, and adequately interpret the results in the context of their research. Performing and interpreting mean value comparisons: Students will be able to apply the t-test for paired and unpaired samples, evaluate the requirements of the method, and interpret the results correctly. Variance analysis (ANOVA): Students will be able to apply the one-way analysis of variance (ANOVA) with the correct methodology, interpret its results, and evaluate the relevance for various research questions. Practical application in SPSS: Students will be able to enter and analyze data in SPSS and apply the methods of contingency analysis, correlation analysis, t-test, and ANOVA. They will be able to adequately interpret the SPSS outputs. Critical reflection: Students will be able to critically reflect on the statistical methods used regarding their applicability and meaningfulness and judge their suitability for specific research questions.
Superior module:
Academic Work 2
Module description:
...
SME LAB 2: Development
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | KMUB3KL2PT |
| Type | PT |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 4 |
| Examination character | immanent |
Lecture content:
The courses in this series (SME Lab 1-3) are a key component of the "SME Management & Entrepreneurship" program. Students are given the opportunity to select a comprehensive problem that results directly from their SME environment. Possible areas include company foundation - growth - restructuring - reorganization - handover (internal, MBI, MBO, sale) - closure. This also ties in with their original intention of applying for this degree program. The second course in the SME Lab series, titled "Development," is concerned with developing a new "value creation model" based on the SME Lab 1. To that end, all cost drivers must be recognized and potential income drivers are then identified. The goal is to transfer the new vision and mission into a strategic value chain with clearly discernible profit objectives. Students draft a strategic 1-/3-/5-year plan, including a comprehensive presentation of all expenses and potential income. For purposes of that plan they have to: - recognize all cost drivers; - present potential customer bases and their price affinities; - present possible markets, the market volume, and market potential; - identify potential income drivers. The necessary transformation costs within the company and the duration of the transformation should also be strategically dealt with here.
Learning Outcomes:
Upon completion of this course, students will have learned to: - come up with and argue for 1-, 3-, and 5-year strategies (based on dynamic adaptation); - transfer all costs and income drivers into an optimized ratio; - clearly define strategies and their manifestations (what works and what doesn`t); - correctly estimate costs for products, marketing, sales, and personnel.
Superior module:
KMU-LAB 2
Module description:
...
Supply Chain Management for SME
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | KMUB3SCMIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
This course gives students an overview of the essential elements of efficient supply chain management and teaches them to optimize the company`s operational and strategic procurement processes. They study various examples to learn the most important levers for optimizing costs both in theory and by using numerous practical examples. The course also covers the fundamentals of procurement planning and control, global sourcing, and supplier management. Key topics include: strategic and operational procurement management, sourcing strategies, instruments of materials management, such as material classification and supply chain requirements planning, sustainable procurement management.
Learning Outcomes:
Upon completion of this course, students will: - know the theoretical models, procedures, methods, and instruments in these areas; and - be able to apply them to simple tasks related to supply chain manage-ment, purchasing, and materials management.
Superior module:
Logistics & Project Management 2
Module description:
...
Writing Workshop
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | KMUB3SWSIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
The "Writing Workshop" course teaches basic techniques and strategies for writing academic texts. Students learn to efficiently plan for the writing process, overcome writer`s block, and structure texts effectively. The course focuses on linguistic precision, clarity of expression, and avoiding typical mistakes. It also teaches techniques for editing texts and dealing with peer feedback so students can improve their own work. Practical writing exercises and reflections improve individual writing skills and allow participants to directly apply and refine their abilities.
Learning Outcomes:
Upon completion of this course, students will be able to: - independently plan for writing processes and implement them effectively; - structure texts logically, phrase them precisely, and adapt them to the respective target group; - master techniques for revising and optimizing texts; - give and receive constructive feedback; - better understand their individual writing style and refine it effectively to meet the requirements of academic writing.
Superior module:
Academic Writing 1
Module description:
....
AI & SME
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | KMUB4AIKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
The course "AI & SME" covers the basics and applications of artificial intelligence in the context of small and medium-sized enterprises. It focuses on teaching theoretical content and practical abilities to support SMEs in using AI. The course starts by discussing the importance of AI. To that end, key terms are defined and the various AI tools available on the market are categorized. This is supplemented by examples from practice and a discussion of potential applications. A key focus of the course is on applying and testing AI tools. Various current AI tools are tested to solve practical tasks in groups.
Learning Outcomes:
Fundamentals of AI: Students will be able to explain the basic terminology, concepts, and categories of artificial intelligence (AI) and distinguish between them. Relevance and usefulness for SMEs: Students will understand the relevance und usefulness of AI for small and medium-sized enterprises (SMEs) and in relation to current market trends. Application areas for AI tools: Students will be able to describe potential application areas for AI tools in various parts of the company. Analyzing and selecting AI tools: Students will be able to analyze various AI tools, assess their functionalities, and choose suitable tools for specific problems. Practical application of AI tools: Students will be able to work on practical tasks in SMEs using AI tools, e.g. by analyzing data or generating content. Recommendations for implementation: Students will be able to give recommendations for implementation of AI based on theoretical foundations and practical experience.
Superior module:
Region & Economics 1
Module description:
....
Applied Project Management
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | KMUB4PMAIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
Students apply practical methods and tools of project management to independently plan, carry out, and conclude a real or simulated project task. The course emphasizes the practical implementation of the knowledge imparted and the use of commonly used project management tools. The project will be accompanied by an academic project coach providing methodological support for the respective project team.
Learning Outcomes:
Upon completion of this course, students will: - be able to apply the project management tools to a comprehensive project for a client and reflect on these tools; - have experienced the critical success factors for projects in all phases
Superior module:
Processes 1
Module description:
...
Bachelor Colloquium
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | KMUB4BAKSE |
| Type | SE |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | final |
Lecture content:
In the "BA Colloquium" course, students will be informed of the content and organizational requirements of the bachelor process. In addition to selecting the topic and the advisor, students in this course will focus on developing the proposal ("Exposé") for their bachelor`s thesis. The course is confirmed as successfully completed upon approval of the thesis proposal.
Learning Outcomes:
Upon completion of this course, students will: - have gained a specific understanding of organizations and processes; - be able to independently work out solution processes for complex issues; - be able to develop planning and organizational skills; - have improved their time- and self-management skills.
Superior module:
Academic Writing 1
Module description:
....
Economics & SME
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | KMUB4ECKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
This course discusses the macroeconomic environment for SME-specific decisions. The contribution of SMEs` value creation to the GDP is embedded in an analysis of material prosperity - especially that of Austria: Calculations of the GDP, its limitations as a prosperity indicator, input-output analyses, and indicators such as labor productivity, inflation, and unemployment provide a specific economic structure in which SME decisions are made. Those data are translated into specialist knowledge using macroeconomic models so that the connections between them can also be considered. In the following step, the national output is analyzed in microeconomic terms known as "market-typical efficiency" to explain the gains in prosperity connected with specific types of markets. Finally, decision models of micro-behavioral economics are taught so that SME-specific decision biases can be corrected.
Learning Outcomes:
Upon completion of this course, students will understand: - the characteristics and challenges of Austria`s macroeconomic structure; - macroeconomic models, enabling them to interpret correlations of different variables (productivity, inflation, unemployment, etc.) including for SME-specific decisions; - market mechanism dynamics, enabling them to assess the efficiency of various types of markets; - decision models of micro- and behavioral-economics, enabling them to take prudent action with or without a nudge.
Superior module:
Region & Economics 1
Module description:
....
English Communication in SME 2
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | KMUB4EC2IL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
In this course, students expand their knowledge regarding international and cross-cultural business communications in a professional setting as relevant for managers and employees in SMEs. Students learn how to communicate effectively in simulated business situations (relevant for the employment market, for example). They enhance their presentation skills, acquire basic pitching skills, and draw up professional written documentation while focusing on using situation-specific, concise, descriptive and informative language for oral and written text production. The course will also address potential gaps in language proficiency.
Learning Outcomes:
Upon completion of this course, students will: - have expanded their understanding of the fundamental principles of business communication in English as a lingua franca in international business; - be aware of cultural preferences and differences in language use, and of their impact on business interactions; - have enhanced their fundamental skills to communicate and present business contents effectively; - have closed proficiency gaps as identified in International Business Communications 1 to meet the requirement of a B2 level in English
Superior module:
KMU-LAB 2
Module description:
...
KPI Analysis and Company Simulation
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | KMUB4KAUIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
The course focuses on financial statement analysis from various perspectives (financial position, financial performance, and cash flows) as well as additional key figures for analyzing the business in order to identify risks and crises early on and use company data as a basis for decision-making. Then, using a simulation in a typical SME context, students go through decision-making processes and decision-making criteria as well as instruments and methods of accounting, financing, planning and control. This includes contribution costing, preparing and analyzing annual financial statements (including cash flow statements), KPI analysis, capital budgeting, financial planning, pricing, and market mechanisms.
Learning Outcomes:
Upon completion of this course, students will: - have intensified their knowledge of accounting KPIs and other ac-counting instruments and will be able to apply that knowledge; - understand the practical significance and interrelatedness of the various aspects discussed and recognize potential for economic optimization.
Superior module:
Management Accounting & Financial Statement Analysis
Module description:
....
Market Communication & Social Media for SME
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | KMUB4MSMIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
This course teaches students to develop effective market communication strategies and use social media effectively for small and medium-sized enterprises. They will learn about target group analysis, content creation and dissemination, and how to use social media platforms such as Facebook, Instagram, and LinkedIn. The course will also focus on the practical application of social media ads, performance tracking, and crisis management. The goal is to give students the ability to use social media as a strategic and operational tool for branding and customer retention.
Learning Outcomes:
Upon completion of this course, students will be able to: - develop and apply a targeted market communication strategy for SMEs; - use social media platforms effectively for marketing purposes; - create content that gets the attention of the target audience; - use paid advertising effectively; - measure the success of social media campaigns and adapt them accordingly; and - handle crises and reputational problems in social networks.
Superior module:
KMU-LAB 2
Module description:
...
People Analytics & SME
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | KMUB4PAKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
Digitization in small and medium-sized enterprises increasingly includes HR management to improve both the quality of HR processes and the productivity in HR tasks. The course covers digitization in various use cases of people analytics in SMEs. Students learn to collect, analyze, and interpret employee-related data. They will be taught to use that data in practice to create added value for both the organization and the employees. The course covers the following topics: - fundamentals of the use cases for people analytics in various HR processes; - the use of new digital technologies, such as artificial intelligence, machine learning, neuronal networks, big data, and business analytics in HR processes; - developing and using key performance indicators (KPIs) for HR and their visualization in dashboards; - ethical processing and use of employee-related data.
Learning Outcomes:
Upon completion of this course, students will - be familiar with digitization topics in the HR management of SME; - understand how employee-related data can be analyzed and in-terpreted to create added value for the organization and its em-ployees; - know the use cases for people analytics in HR processes; - be familiar with digital technologies, such as artificial intelligence, machine learning, and big data; - know how key performance indicators (KPIs) can be visualized for HR in dashboards; and - consider ethical aspects when handling employee-related data
Superior module:
People & Organization
Module description:
...
SME Lab 3 Implementation & Monitoring
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | KMUB4KL3PT |
| Type | PT |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 4 |
| Examination character | immanent |
Lecture content:
The courses in this series (SME Labs 1-3) are a key component of the "SME Management & Entrepreneurship" program. Students are given the opportunity to select a comprehensive problem that results directly from their SME environment. Possible areas include company foundation - growth - restructuring - reorganization - handover (internal, MBI, MBO, sale) - closure. This also ties in with their original intention of applying for this degree program. In this third and last course in the series, implementation and monitoring take center stage. Changes incur costs, and this often requires outside investors. These investors in turn have their own value chain, including their own success indicators. Students now have to estimate the budgetary expense from the second SME lab as an investment and request financing for it. After that, they should also be able to critically and reflectively monitor all the steps they have planned and strategically included so far.
Learning Outcomes:
Upon completion of this course, students will know: - how to interact with investors (whether private or external) and which data must be presented to them; - the laws that a potential investor follows, and their application; - how to evaluate a project correctly so that succeeding generations can also use this knowledge to create value.
Superior module:
KMU-LAB 2
Module description:
...
Strategic Management in SME
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | KMUB4SMKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
This course offers a sound, hands-on introduction to strategic management in SMEs. It considers the specific challenges and opportunities confronting SMEs and prepares students to make strategic decisions in a dynamic environment.
Learning Outcomes:
Upon completion of this course, students will be able to: - understand the special aspects and challenges of strategic management in SMEs; - analyze the differences between strategic management in large enterprises and SMEs; - apply methods and tools of strategic management to the specific needs of SMEs; - develop and evaluate strategies and adapt them to the dynamic pa-rameters of SMEs; - recognize the importance of resources, networks, and innovation for the competitiveness of SMEs.
Superior module:
KMU-LAB 2
Module description:
...
Bachelor`s Thesis and Coaching Seminar Winter Semester
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | KMUB5BBWSE |
| Type | SE |
| Kind | Bachelor thesis |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 4 |
| Examination character | immanent |
Lecture content:
In the course "Bachelor`s Thesis and Coaching Seminar," the procedure for preparing bachelor`s theses will be examined, beginning with the thesis proposal ("Exposé"). As befits a seminar, students will receive the opportunity to learn about topics such as citation, plagiarism, timelines, and avoiding common mistakes.
Learning Outcomes:
Upon completion of this course, students will be able to consider essential quality criteria and required content for creating their bachelor`s thesis.
Superior module:
Bachelor`s Thesis and Coaching Seminar
Module description:
...
Digital Worlds & SME
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | KMUB5DWKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
This course teaches the basics of digital technologies and their importance for SMEs. Students will learn how trends like artificial intelligence, big data, cloud computing, and the IoT change the world of business and how companies can develop effective strategies for digitization. The course focuses on IT security, sustainability, and the ethical aspects of digital transformation. It includes: - introduction to digital technologies and their significance for SMEs; - analysis of trends like artificial intelligence, big data, cloud computing, and the IoT; - strategies for digitization in SMEs (data strategy, digitization strategy, AI strategy); - IT security; - examples of successful implementations of digital solutions in SMEs; - challenges of digital transformation; - sustainability and ethical aspects of digitization.
Learning Outcomes:
In this course, students gain comprehensive knowledge and practical skills for implementing digital technologies effectively in SMEs. They will develop the ability to critically analyze current trends and work out strategic solutions for digital challenges. Upon completion of this course, students will be able to: - analyze and evaluate the role of digital technologies in SMEs; - identify digitization potential for specific company departments; - develop concepts and strategies for introducing digital solutions in SMEs; - critically reflect on the sustainability and ethical aspects of digitization.
Superior module:
Region & Economics 2
Module description:
...
English Communication in SME 3
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | KMUB5EC3IL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
In this course, students hone and apply their professional, cross-cultural business communication skills as relevant for SMEs. Mistakes or misunderstandings caused by cultural differences or by dealing in a second or third language can lead to delicate situations or conflicts that require a special skill set to resolve. This course looks behind the scenes and addresses the inner mechanics of communication in such situations as well as how to use effectively use English as a shared language. Moreover, students acquire and enhance negotiation skills as required in transnational and cross-cultural business situations. The course will also address potential gaps in language proficiency.
Learning Outcomes:
Upon completion of this course, students will: - possess the fundamental communication skills to understand, address, and resolve misunderstandings, failure, and conflict situations related to international business settings in SMEs; - know how to plan, execute, wrap up, and evaluate negotiations as required in international business transactions; and - understand how to communicate terms and conditions in international business transactions, e.g. with suppliers or sales partners abroad.
Superior module:
Operations Management & Sales
Module description:
...
Legal Bases for SME
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | KMUB5RGKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
This course teaches students the legal framework for a company. The world of the small and medium-sized enterprises is subject to a number of laws, and it often takes time for these companies to recognize and understand them correctly. This course will teach the legal processes (including a presentation of the roles), as well as the most important components of a company`s legal activities. Examples include: - The Austrian Civil Code (ABGB): Private law vs. public law / capacity to contract / contract law / consumer protection / obligations and much more ... - The Commercial Code (HGB) / Income Tax Act (EstG) / tax law in general: accounting and reporting, types of income, social security, value-added tax, and much more...
Learning Outcomes:
Upon completion of this course, students will: - understand how different laws work, and in which cases they apply; - understand the roles of courts and attorneys; - have knowledge of the duration of legal proceedings, their success, their costs, and possible safeguards against them.
Superior module:
Companies & Law
Module description:
....
Operations Management in SME
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | KMUB5OMKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
This course offers a sound, hands-on introduction to operations management in SMEs. It considers the specific challenges and opportunities confronting SMEs in their day-to-day business and prepares students to design operational processes efficiently and adapt them to the dynamic environment.
Learning Outcomes:
Upon completion of this course, students will be able to: - understand the special aspects and challenges of operations management in SMEs; - analyze the differences between operations management in large enterprises and SMEs; - apply methods and tools of operations management to the specific needs of SMEs; - efficiently design and optimize processes and workflows in SMEs; - recognize the importance of resource management, quality management, and employee management for the operational success of SMEs
Superior module:
Operations Management & Sales
Module description:
...
Region & Cooperations in SME
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | KMUB5RKKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
"Region & Cooperations in SME" covers the interrelatedness, in many ways, between regional economic environments and possible courses of action for SMEs. Students will be shown that SMEs do not have to passively resign themselves to regional economic changes but can anticipate and help to shape them through regional policies by establishing institutions for development economics, clusters, and networks.
Learning Outcomes:
Upon completion of this course, students will understand the following factors and be able to apply them in practice: - regional institutions (minimizing transaction costs, building social capital) as SME success factors - SME-specific decisions on business locations and their effect on spatial economic structures - forming SME agglomerations and business clusters - innovation and regional economy - promotion and development of regional economy
Superior module:
Region & Economics 2
Module description:
...
Sales & SME
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | KMUB5VTKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
In this course, students will learn about the unique needs and challenges of sales in SMEs. They will learn how to create sales strategies that are in line with limited resources and close customer relationships. Key topics include the development and implementation of sales strategies. The course also focuses on using digital sales channels and e-commerce to optimize sales. It also teaches practical skills, such as how to lead sales teams and how to acquire and retain customers.
Learning Outcomes:
Upon completion of this course, students will be able to - develop and implement effective sales strategies for SMEs; - efficiently organize sales in an SME, use digital channels to that end, and evaluate the ROI of sales activities; - have the skill to lead sales teams, maintain customer relationships over the long term, and react flexibly to market changes; and finally - analyze sales costs and systematically measure and optimize the success of sales campaigns.
Superior module:
Operations Management & Sales
Module description:
...
Seminar on Academic Methodology 1
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | KMUB5WM1SE |
| Type | SE |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 0.5 |
| ECTS Credits | 0.5 |
| Examination character | immanent |
Lecture content:
The Seminars on Academic Methodology consist of two elective courses that students can select from a broad pool of topics. The courses accompany the creation process of the bachelor`s thesis and offer support in solving various challenges and in academic writing. Depending on the chosen focus, specific topics such as literature research, data analysis, or writing techniques can be ex-plored. The goal is to support students individually in successfully implementing their bachelor`s thesis and promote the exchange of information with other writers.
Learning Outcomes:
Upon completion of this course, students will be able to master their individual challenges when creating their bachelor`s thesis. Methodological and writing expertise will have been gained to ensure that the bachelor`s thesis is at an appropriate academic level.
Superior module:
Academic Writing 2
Module description:
....
Seminar on Academic Methodology 2
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | KMUB5WM2SE |
| Type | SE |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 0.5 |
| ECTS Credits | 0.5 |
| Examination character | immanent |
Lecture content:
The Seminars on Academic Methodology consist of two elective courses that students can select from a broad pool of topics. The courses accompany the creation process of the bachelor`s thesis and offer support in solving various challenges and in academic writing. Depending on the chosen focus, specific topics such as literature research, data analysis, or writing techniques can be explored. The goal is to support students individually in successfully implementing their bachelor`s thesis and promote the exchange of information with other writers.
Learning Outcomes:
Upon completion of this course, students will be able to master their individual challenges when creating their bachelor`s thesis. Methodological and writing expertise will have been gained to ensure that the bachelor`s thesis is at an appropriate academic level.
Superior module:
Academic Writing 2
Module description:
....
Value Chain Optimization & Digitization in SME
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | KMUB5VCOIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 4 |
| ECTS Credits | 4 |
| Examination character | immanent |
Lecture content:
This course combines practice-based insights into the optimization of the value chain with modern approaches to digitization. When it comes to coordinating and optimizing business processes and information systems, process modeling takes on an important role. Students will examine the basics of the Business Process Model and Notation (BPMN) - a graphical specification language in business process man-agement - and model and refine simple processes in a tool. Trends relevant for SMEs such as process mining and automation (RPA) will also be discussed. Through the use of a supply-chain-management simulation game and the practical application of a tool for process automation students will experience how digital technologies can make small and medium-sized enterprises more efficient and competitive.
Learning Outcomes:
With a view to topics such as digital transformation and smart factories, which are increasingly relevant for SMEs as well, students will, upon completion of this course: - have gained a basic understanding of the digitization of value chains in SMEs; - be equipped for the challenges of digital transformation in SMEs
Superior module:
Processes 2
Module description:
...
Work Placement 3
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | KMUB5BPRIT |
| Type | IT |
| Kind | Internship (N) |
| Language of instruction | German |
| SWS | 0 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
Students get involved in professional work by taking on a course-related activity in a company. Their responsibilities in that company will relate to the key learning outcomes of the course. This means that students will be employed in an area relevant to the course, the placement being provided by small and medium-sized enterprises from all sectors and company types. During their placements, students will be assigned to one or more specialist departments or areas on a project basis and work on complex, course-related tasks.
Learning Outcomes:
Upon completion of this course, students will: - know the business and social environment as well as the processes and organizational structure of small and medium-sized enterprises; - be able to work on complex problems as a project under supervision and carry out job assignments on their own; and, to that end, - have learned how to integrate into work teams and business processes and collaborate with other areas across departments.
Superior module:
Work Placement 2
Module description:
...
Bachelor`s Final Exam
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | KMUB6BAPBP |
| Type | BP |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 0 |
| ECTS Credits | 1 |
| Examination character | final |
Lecture content:
The bachelor`s final exam takes place before an examination board. The examination board consists of three members: the exam chair, the advisor for the bachelor`s thesis, and a subject examiner. The bachelor`s final exam consists of exam questions on the following two exam components: 1. Discussion of the bachelor`s thesis (takes place with the advisor); 2. Discussion of connections to relevant subjects from the curriculum, particularly the core subjects of the department in which the bachelor`s thesis was written (takes place with a subject examiner). The following applies: 1. The term "connections" means that all questions in the second exam component must relate to the content of the bachelor`s thesis and can be derived from it. 2. "Relevant subjects from the curriculum" refers to selected courses from the department in which the bachelor`s thesis was written, except for courses in the respective specializations.
Learning Outcomes:
The aim of the bachelor`s final exam is for the student to demonstrate the following skills: - the ability to reflect on and argue a complex issue with a subject examiner; - the ability to not only reproduce learned knowledge but to connect knowledge elements with each other; - solid command of business management at the bachelor level.
Superior module:
Bachelor`s Final Exam
Module description:
....
Bachelor`s Thesis and Coaching Seminar Summer Semester
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | KMUB6BBSSE |
| Type | SE |
| Kind | Bachelor thesis |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 9 |
| Examination character | immanent |
Lecture content:
The support of students in creating their bachelor`s theses will continue during the interactive course "Bachelor`s Thesis and Coaching Seminar Summer Semester." Topics such as evaluation criteria or the final exam for the bachelor`s degree are also discussed. With their bachelor`s theses, students demonstrate that they can independently work on a task relevant to their field and education, using academic methods, in the form of seminar papers or theoretically reflective work placement reports or project reports within the prescribed time limit, and present the results clearly.
Learning Outcomes:
Upon completion of this course, students will: - be able to consider essential quality criteria and required content in creating their bachelor`s thesis; - know the content, requirements, and procedure of the final exam for the bachelor`s degree.
Superior module:
Bachelor`s Thesis and Coaching Seminar
Module description:
...
Case Studies on Company Management in SME
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | KMUB6FBUIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
The course on "Case Studies on Company Management in SME" offers a real-world, interactive discussion of the specific challenges and success factors of SMEs. By working with real and fictitious case studies, students develop a deep understanding of company management in SMEs and strengthen their analytical and communica-tive skills.
Learning Outcomes:
Upon completion of this course, students will be able to: - understand the specific challenges and success factors of company management in SMEs by using real case studies; - analyze and evaluate strategic and operational decisions in SMEs; - develop and present approaches to solving typical problems in SMEs; - recognize the importance of leadership, company culture, resource management, and innovation in SMEs; - strengthen their analytical, communicative, and cooperative abilities by working on case studies.
Superior module:
Case Studies & Network
Module description:
...
Case Study: Digital Business Models
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | KMUB6FBDIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
In the course "Case Study: Digital Business Models," students work on a case study in the fields of virtual reality (VR), augmented reality (AR), and/or artificial intelligence (AI). The goal is to develop practicable solutions to real challenges in small and medium-sized enterprises (SMEs) by using innovative technologies effectively. The topics are based on current issues and are worked through in teams to promote collaborative work and interdisciplinary approaches. The results are presented during a final presentation and critically reflected on in a feedback session.
Learning Outcomes:
By applying state-of-the-art technology in practice and working through a real-life case study, students will: - have developed the ability to come up with innovative solutions, and - make a substantiated evaluation of the strategic use of VR, AR, and AI in a business context.
Superior module:
Case Studies & Network
Module description:
...
Case Study: Region
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | KMUB6FBRIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
The series of "Case Studies" courses, which are taught during the sixth semester, teach specific knowledge using explicit case studies presented by speakers from the private sector. This format enables students to work through real-life cases, come up with solution scenarios, and get "training for the real world." The aim of this course is to work out the most important drivers in a region using a specific problem.
Learning Outcomes:
Upon completion of this course, students will have learned to: - recognize all important drivers, stakeholders, and needs; - grasp the overall economic context; and - bring all variables into an efficient and effective interplay.
Superior module:
Case Studies & Network
Module description:
...
Case Study: Remuneration
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | KMUB6FBEIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
The course teaches practical knowledge of designing and managing remuneration schemes in small and medium-sized enterprises. The focus of the course is on practice-based work on case studies, including: - analyzing remuneration models (fixed, variable, and performance-based components); - developing a remuneration scheme for an SME; - best practices and innovative approaches to remuneration in SMEs; - consideration of legal and tax aspects; - requirements when introducing a remuneration scheme in an SME.
Learning Outcomes:
Upon completion of this course, students will: - be able to design remuneration schemes for SMEs in line with practice; - be able to analyze various remuneration models and develop a remuneration scheme while considering best practices; - understand the legal and tax aspects of remuneration; - know how to design frameworks for introducing a remuneration scheme in an SME.
Superior module:
Case Studies & Network
Module description:
...
Case Study: Sales
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | KMUB6FBVIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
Students are divided into groups to develop practical sales solutions that are aligned with real or fictitious case studies from practice. Important topics comprise the optimization of sales processes, the application of sales techniques and tools, and the integration of digital sales solutions. By working on specific projects and case studies, students gain the ability to independently apply their knowledge of sales strategy and implementation.
Learning Outcomes:
Upon completion of this course, students will be able to: - develop well-founded sales concepts for SMEs and effectively adapt sales strategies to the specific needs of small and medium-sized enterprises; - analyze and optimize sales processes and effectively integrate digital sales solutions; and - develop sales solutions independently and present their results professionally, by working on practice-based projects.
Superior module:
Case Studies & Network
Module description:
...
Employment & Social Security Law in SME
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | KMUB6ASKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
The course covers key issues related to the individual and collective employment law, codetermination committees, and the role of interest groups in small and medium-sized enterprises. Students will gain a basic knowledge of employment and social security law with a special focus on practical aspects, such as hiring employees, drafting employment contracts, and terminating employment in compliance with the law.
Learning Outcomes:
Upon completion of this course, students will: - be familiar with individual and collective employment law and codetermination in SMEs; - understand the role of entities representing employee interests and be able to deal with issues related to employment law; - be able to hire employees, draft employment contracts, and terminate employment in compliance with the law.
Superior module:
Companies & Law
Module description:
....
Networking for SME
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | KMUB6NWKIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
During this course, students come into contact with the private sector. Building networks and using their resources is an important and necessary part of entrepreneurship. With this course, the FH Salzburg helps students build contacts among entrepreneurs, companies, and employees. Three "special" lectures are given during this course, and a different current topic is selected each year. The topic, the learnings, and the interactions are professionalized in a small but elite circle.
Learning Outcomes:
Upon completion of this course, students will have learned to: - deal intensively with a particular topic; - adopt and represent various standpoints while allowing for other views; and - assess the relevance for their own company.
Superior module:
Case Studies & Network
Module description:
...
Public Funding of SME
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | KMUB6MSFIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | German |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
This course offers students an overview of regional, national, and international funding options for SMEs ("Mittelstandsförderung"). The chamber of commerce and local political initiatives are presented as cornerstones of the infrastructure for founding a company and of financing for small and medium-sized enterprises. The course co-vers essential instruments of financial support for startups and of funding programs aimed at SMEs so that possibilities for supporting investments, innovation, and hiring employees can be recognized and discussed from a practical viewpoint. The course also gives students insights into applying for funding and how national and international funding organizations evaluate those applications. In addition to the evaluation procedure, key evaluation and decision criteria will also be presented, and the most frequent mistakes in making such applications will be addressed.
Learning Outcomes:
Upon completion of this course, students will - know the Austrian and regional startup infrastructure and the funding instruments available to small and medium-sized enterprises; - be able to avoid mistakes when filing applications, thus lowering costs for search and information gathering activities.
Superior module:
Case Studies & Network
Module description:
...
Work Placement 4
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | KMUB6BPRIT |
| Type | IT |
| Kind | Internship (N) |
| Language of instruction | German |
| SWS | 0 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
Students get involved in professional work by taking on a course-related activity in a company. Their responsibilities in that company will relate to the key learning outcomes of the course. This means that students will be employed in an area relevant to the course, the placement being provided by small and medium-sized enterprises from all sectors and company types. During their placements, students will be assigned to one or more specialist departments or areas on a project basis and work on complex, course-related tasks.
Learning Outcomes:
Upon completion of this course, students will: - know the business and social environment as well as the processes and organizational structure of small and medium-sized enterprises; - be able to work on complex problems as a project under supervision and carry out job assignments on their own; and, to that end, - have learned how to integrate into work teams and business processes and collaborate with other areas across departments.
Superior module:
Work Placement 2
Module description:
...
| Legend | |
| Semester | Semesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June) |
| SWS | weekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course |
| ECTS Credits | Work load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student |
| Type | BP = Bachelor final exam DP/MP = Master final exam IL = Lecture with integrated project work IT = Individual training/phases LB = Lab (session) PS = Pro-seminar PT = Project RC = Course with integrated reflective practice RE = Revision course SE = Seminar TU = Tutorial UB = Practice session/Subject practical sessions VO = Lecture |