MultiMediaArt
Audience Engagement
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1ADEVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | final |
Lecture content:
Audience Engagement in Audiovisual Media: From Traditional to Interactive This course examines the concept of audience engagement in the context of audiovisual media. It will analyze the different ways in which audiences interact with media, including attention, interest, and participation. Various strategies that media creators can use to foster engagement across different media formats will be explored. Audience Engagement: Engagement compared to Attention, Interest, and Participation Different techniques used by media producers to create engaging content will be examined, including narrative structure, character development, and visual design. Examples from traditional media will be analyzed, and the strategies used to generate engagement will be investigated. Interactive media, such as video games and immersive experiences, offer unique opportunities for audience engagement. The course will explore the various ways interactive media captivate audiences, including player interaction, immersive storytelling, and social gaming. In the digital media landscape, audiences are often active on multiple platforms (multi-platform engagement) and across various media formats. Strategies for creating a cohesive and engaging experience across different platforms, including social media, web-sites, and mobile apps, will be examined.
Learning Outcomes:
Students are able to: * understand the concept of audience engagement in the context of audiovisual media. * distinguish between audience engagement, attention, interest, and participation. * analyze the strategies used by media creators to promote audience engagement across different media formats. * apply this knowledge to their own media projects.
Superior module:
Theory & Sciences 1
Module description:
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Impulse
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1IMPIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 0.5 |
| Examination character | immanent |
Lecture content:
A lecture series featuring various presentations from different disciplines and speakers. The goal is to introduce diverse ways of thinking and approaches, utilizing a wide range of forms of expression, in order to showcase the broad scope of possible topics.
Learning Outcomes:
Students are able to: * apply in-depth knowledge of cutting-edge multimedia projects and current research in the areas of the Creative Industries, such as Art-Based Research, Playable Media, Audiovisual Environments, Film, Communication and Crossmedia Design, and Interaction Design. * develop creative and artistic master's project topics and communicate the program's quality expectations regarding these master's projects.
Superior module:
Theory & Sciences 1
Module description:
-
Impulse Workshops
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1IMWIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1.5 |
| Examination character | immanent |
Lecture content:
A workshop series featuring various disciplines and different presenters. The goal is to introduce diverse ways of thinking and approaches, using a wide range of forms of expression, in order to showcase the broad scope of possible topics.
Learning Outcomes:
Students are able to: * identify relevant topics for a master's project through inspiration, research, and analysis. * find problems and research questions related to a potential creative-artistic master's project, with a focus on multimedia platforms in the constantly evolving communication forms and technologies. * write short concepts or exposés for the applicable fields.
Superior module:
Theory & Sciences 1
Module description:
-
Master Project - Development - Presentationion
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1MPPPT |
| Type | PT |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Advanced knowledge and skills to present the preliminary concept of the chosen master's project to potential clients, team members, or supervisors. This includes outlining the relevance, the problem statement, research questions related to both the work and theory, as well as presenting potential solutions. Enhanced competence to take on a responsible role within a project team. This involves introducing the team and presenting the resource planning.
Learning Outcomes:
Students are able to: * present their project to team members and supervisors. * communicate the relevance, problem statement, and proposed solutions. * take on a responsible role and function within a team.
Superior module:
Compulsory Elective 1 - Development
Module description:
-
Media Studies 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1MS1VO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | final |
Lecture content:
The analysis of media phenomena through everyday media applications is the focus of this lecture. Semiotic, phenomenological, and discursive methods will be introduced, and the insights gained from these analyses will be placed within broader theoretical contexts to highlight fundamental characteristics of media cultures (or cultures constructed by media) of the 20th and 21st centuries. The lecture will address awareness of media epochs and their shifts, as well as the differences and repetitions, alongside a critical engagement with media manipulation and ethical questions, such as those posed by artificial intelligence. Key Topics: ¿ Theories of media and their analysis (discourse, content, framing, semiotics, reception) ¿ The power of media (industries) and their impact on culture and society ¿ Global media and cultural imperialism ¿ Stereotypes and representation ¿ Selected positions in Gender and Queer Studies ¿ Media activism and social change
Learning Outcomes:
Students are able to: * use methods from media studies to scientifically contextualize the current media transformations and critically reflect on their own aesthetic and creative processes. * convey theories in a way that they can be applied to their respective master's theses. * generate ideas for topics and hypotheses for master's projects.
Superior module:
Theory & Sciences 1
Module description:
-
Peer Presentation 1: Show & Tell
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1PP1IL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Students are the focal point, presenting and discussing the various cultural, media, and artistic influences that have shaped and inspired their creative work. Through a series of 10-minute presentations, students will shed light on their personal experiences and artistic backgrounds, highlighting the different aspects that contribute to their unique styles and perspectives. Each participant will present their own creative journey and provide insights into how various elements from culture, media, and art have influenced their work. By engaging with a wide range of sources of inspiration, including literature, films, music, visual arts, and traditional cultural practices, students will develop a deeper understanding of the interplay between artistic disciplines and cultural influences.
Learning Outcomes:
Students are able to: * reflect on their own artistic processes and identify key cultural, media, and artistic influences that have shaped their work. * recognize the diversity of perspectives and influences among their peers, inspiring them to explore new directions in their own creative practice. * engage in thoughtful discussions and exchange ideas with their peers, fostering a collaborative learning environment. * demonstrate a deeper understanding of various cultures, media, and art forms and their influence on creative work.
Superior module:
Personal & Social Competencies 1
Module description:
-
Positions on Art & Media Culture
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1PAMIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | final |
Lecture content:
The lecture will explore contemporary art influences and positions, highlighting various aspects in the context of new media. Through audiovisual examples from fine art, popular, and digital art, it will contextualize and discuss the shifts and influences of the 20th and 21st centuries, from the Surrealists to multimedia productions. The impact of media and how artists use these platforms to create and share their work will also be addressed, as well as the reception of current art productions with regard to the students' master's projects.
Learning Outcomes:
Students are able to: * develop a comprehensive understanding of artistic productions and their integra-tion into media cultures and classical art movements. * work with tools that enable them to critically analyze the ever-changing landscape of art and media culture and reflect on it in their own creative work.
Superior module:
Theory & Sciences 1
Module description:
-
Symposium: Ethics & Sustainability
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1SESIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Fundamental knowledge of career-related discourses on ethics and sustainability in the context of health and social care, information technologies, wood and biogenic technologies, media and design, as well as business and tourism, will be conveyed during the symposium, with varying thematic focuses.
Learning Outcomes:
Students are able to: * acquire the competence to analyze. * evaluate, argue, and reflect on these related contexts. * integrate them into their own sustainable and responsible courses of action.
Superior module:
Personal & Social Competencies 1
Module description:
-
Master Project - Development - AUDIOVISUAL ENVIRONMENTS
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1MDAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 5 |
| Examination character | immanent |
Lecture content:
Developing differentiated skills in creating solutions for formulated problems and research questions. Refining and shaping (creatively/theoretically/scientifically; based on the state of the art) the skill, to transfer a concept into a project. Development of a pre-liminary concept for the master's project. Team formation and resource planning.
Learning Outcomes:
Students are able to: * transition the basic concept of their master's project into the pre-production phase. * assemble a team for project execution. * develop a resource plan for the project.
Superior module:
Compulsory Elective 1 - Development - Audio
Module description:
-
Master Project - Development - COMMUNICATION DESIGN
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1MDCIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 5 |
| Examination character | immanent |
Lecture content:
Developing differentiated skills in creating solutions for formulated problems and research questions. Refining and shaping (creatively/theoretically/scientifically; based on the state of the art) the skill, to transfer a concept into a project. Development of a pre-liminary concept for the master's project. Team formation and resource planning.
Learning Outcomes:
Students are able to: * transition the basic concept of their master's project into the pre-production phase. * assemble a team for project execution. * develop a resource plan for the project.
Superior module:
Compulsory Elective 1 - Development - Communication Design
Module description:
-
Master Project - Development - FILM
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1MDFIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 5 |
| Examination character | immanent |
Lecture content:
Developing differentiated skills in creating solutions for formulated problems and research questions. Refining and shaping (creatively/theoretically/scientifically; based on the state of the art) the skill, to transfer a concept into a project. Development of a pre-liminary concept for the master's project. Team formation and resource planning.
Learning Outcomes:
Students are able to: * transition the basic concept of their master's project into the pre-production phase. * assemble a team for project execution. * develop a resource plan for the project.
Superior module:
Compulsory Elective 1 - Development - Film
Module description:
-
Audio Masterclass 1: Music Production & Live Performance Topics
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1AM1IL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
The guest professor from the field of audio brings in industry-relevant, socially perti-nent, and/or artistically current topics and insights. Emerging technologies, such as generative sound design, are also addressed.
Learning Outcomes:
Students are able to: * incorporate their knowledge of industry-relevant, socially pertinent, and/or artistically current topics and trends into their work.
Superior module:
Compulsory Elective 2 - Specialization Focusing Audio
Module description:
-
Film Scoring & Music Production
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1FSMIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 4 |
| ECTS Credits | 6 |
| Examination character | immanent |
Lecture content:
Score Direction and Producing (International Connections) Score and Source Music Concepts Current Trends and Artistic Impact Composition, Arrangement & Notation Sound Aesthetics & Analysis Experimental Scoring Music Sound Design Advanced Sound Synthesis International Connections Artistic-Creative Practice and Semester Project
Learning Outcomes:
Students are able to: * identify and create current sound-aesthetic concepts in music production. * explore and experiment with new musical sound aesthetics. * recognize image-based, linear composition and creative-artistic music direction. * develop the module semester project. * incorporate learned concepts into the design and conception of the master's project.
Superior module:
Compulsory Elective 2 - Specialization Focusing Audio
Module description:
-
Sound Design, Sound Art & Mix
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1SSMIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 5 |
| ECTS Credits | 7 |
| Examination character | immanent |
Lecture content:
Sound Aesthetics Recording Arts: Ambient, Field Recording & Foley Sound Modification & Sound Art Music Sound Design Experimental Sound Design Speech Modification Multichannel Audio Automation Concepts Re-Recording, Film Mixing Artistic-Creative Practice and Semester Project
Learning Outcomes:
Students are able to: * develop current sound-aesthetic concepts for sound design in music and gain knowledge of contemporary sound aesthetics in the field of multimedia. * execute image-based, linear sound design and creative-artistic sound design direction. * integrate the acquired knowledge into the conception and design of the master's project.
Superior module:
Compulsory Elective 2 - Specialization Focusing Audio
Module description:
-
Experiment & Strategy
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1EXSIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 6 |
| ECTS Credits | 11 |
| Examination character | immanent |
Lecture content:
Advanced knowledge and skills in the systematic exploration and application of forms of expression using digital, visual, tactile, and/or multisensory design techniques, as well as the development of unconventional ideas related to a semester theme.
Learning Outcomes:
Students are able to: * systematically step out of their creative comfort zones and create a new quality of visual languages, using both digital and analog methods. * make strategic decisions from the resulting variety of possibilities for communicating the overarching theme, considering both human-centered and business-oriented approaches.
Superior module:
Compulsory Elective 2 - Specialization Focusing Communication Design
Module description:
-
Experimental Typography
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1EXTIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1.5 |
| ECTS Credits | 4 |
| Examination character | immanent |
Lecture content:
Design techniques for recognizing, questioning, and overcoming one's own creative habits. The diversity of typographic possibilities is methodically explored to the limits of legibility. In the process, attention to one's own working methods is refined, and new perspectives are gained.
Learning Outcomes:
Students are ale to: * apply learned methods to their own creative habits. * recognize, question, and overcome these methods to develop new and diverse variations.
Superior module:
Compulsory Elective 2 - Specialization Focusing Communication Design
Module description:
-
CineCraft Transmedia Narrative 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1CTNIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 3 |
| ECTS Credits | 7 |
| Examination character | immanent |
Lecture content:
Development of larger narrative arcs and experimentation with classic cinematic storytelling patterns, character and plot development. Further development of traditional storytelling structures towards cross-transmedia narrative arcs that integrate various media formats. Transmedia formats as well as fusion formats like film and games, along with the integration of Augmented Reality (AR), Virtual Reality (VR), and Extended Reality (XR). These approaches make it possible to present narrative content in innovative and immersive ways, engaging audiences across different platforms and media.
Learning Outcomes:
Students are able to: * to use Cross-platform storytelling: The ability to tell stories seamlessly across var-ious media and platforms. * to create cross-media narrative strategies: The development of storytelling strategies that integrate multiple media formats. * to use AI-supported storytelling methods: Use of artificial intelligence to enhance and improve efficiency in narrative development. * to use innovative media integration: The utilization of new technologies to create innovative and immersive narrative experiences.
Superior module:
Compulsory Elective 2 - Specialization Focusing Film
Module description:
-
CineTech Innovation Masterclass 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1CIMIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1.5 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Focus on the integration of the latest technologies from digital moving image production. Deepening knowledge of cutting-edge technological developments such as Virtual Production and other emerging technologies in the field of moving images. New digital production formats like Virtual Production and AI tools will be included in the course content as needed, to provide a closer understanding of these technologies and to ensure staying up-to-date with the latest technological advancements.
Learning Outcomes:
Students are able to: * to integrate the latest technologies from digital moving image production. * to apply and explore further emerging technologies in the moving image sector, such as Virtual Production. * to utilize new digital production formats like Virtual Production and AI tools. * to adapt and apply these technologies in educational contexts as needed. * to continuously update their knowledge of technological developments. * to technically engage with the latest technological advancements. * to develop innovative and interactive production formats.
Superior module:
Compulsory Elective 2 - Specialization Focusing Film
Module description:
-
CineTech Preproduction Mastery 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1CPMIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
Skills in using new AI tools and digital technologies for creating previsualizations and innovative formats are deepened in this course, enhancing participants' knowledge and abilities in applying these technologies for narrative development. The focus is on expanding classic storytelling structures towards cross-platform and cross-media storytelling, as well as the previsualization and visual preproduction of more complex narrative structures and challenging cross-media formats. Additionally, the course supports the development of innovative format ideas, along with their previsualization and visual preproduction.
Learning Outcomes:
Students are able to: * develop and integrate complex, cross-platform narrative structures. * implement cross-media storytelling. * previsualization of more complex narrative structures for Augmented Reality (AR), Virtual Reality (VR), and Extended Reality (XR) in narrative projects. * support the development of innovative format ideas. * integrate new technological advancements to create immersive and interactive experiences. * plan, previsualize, and present to engage and interact with the audience across various platforms.
Superior module:
Compulsory Elective 2 - Specialization Focusing Film
Module description:
-
DoP 1 Masterclass
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1DO1IL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 3 |
| ECTS Credits | 5 |
| Examination character | immanent |
Lecture content:
Advanced analytical, optimization, integration, and problem-solving skills for handling complex lighting and camera-related challenges in intricate scenarios, project work-flows, and process options. Focused planning knowledge and execution skills in lighting and camera workflows aligned with the latest technological advancements. Refined artistic, aesthetic, and organizational skills in camera and lighting work across various genres in a cross-platform context. The focus is on the use of profes-sional lighting and camera technology for complex scenarios, especially in multime-dia and special effects-heavy film productions.
Learning Outcomes:
Students are able to * understand the complex workflow of a digital cinema camera (ARRI Alexa/Amira). * create lighting setups and manage complex lighting situations and concepts. * use the camera as a means of artistic expression. * integrate themselves into a complex digital cinema production team. * think beyond traditional platforms and experiment with new artistic formats and technologies.
Superior module:
Compulsory Elective 2 - Specialization Focusing Film
Module description:
-
Creative Business: Budgeting
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1CBBIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 4 |
| Examination character | immanent |
Lecture content:
In this course, students will learn the key concepts and principles of budgeting and financial calculation for creative projects. They will be introduced to various methods and estimation techniques used in the industry to estimate time and costs for different media productions. Students will also learn how to identify and address common budgeting challenges, such as managing project scope, optimizing resource allocation, and ensuring financial sustainability. Additionally, the importance of effective team acquisition, personnel management, and decision-making in the budgeting process will be emphasized.
Learning Outcomes:
Students are able to * understand and apply the key principles and methods of budgeting and financial calculation for creative projects. They develop collaboration skills and apply them in meetings to foster creativity and innovation. * estimate time and costs for various media productions using different estimation methods. They acquire the necessary skills to prepare for meetings in the creative industry to ensure they are effective and time-efficient. * identify and address common challenges in planning creative projects. * make informed decisions about resource allocation and the financial sustainability of creative projects.
Superior module:
Compulsory Elective 2 - Specialization Focusing Producing
Module description:
-
Managing the Creative Process
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1MCPIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
The course covers the process of developing and refining creative concepts, from the initial idea to the finished, polished product. Students will learn methods for idea generation, such as brainstorming, 6 Sigma, crazy 8s, and mind mapping, as well as techniques for concept development and iteration. The lecture will also address the importance of human-centered design principles in the creative process, with a focus on user research and feedback. Students will learn about the challenges and potential obstacles that may arise during the creative process and how to effectively overcome them. Finally, the lecture will discuss success criteria for evaluating the quality of a creative concept and explore strategies for further refining the concept.
Learning Outcomes:
Students are able to * apply idea generation methods such as brainstorming and mind mapping to generate creative ideas. * use concept development and iteration techniques to refine their concepts and improve their quality. * understand the importance of human-centered design principles in the creative process and know how to conduct effective user research and feedback. * identify potential challenges and obstacles that may arise during the creative process and learn how to effectively overcome them. * evaluate the quality of a creative concept and develop strategies to further refine it
Superior module:
Compulsory Elective 2 - Specialization Focusing Producing
Module description:
-
Media Law 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1ML1IL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
In this lecture, the legal foundations and contractual agreements in the creative industries will be thoroughly discussed. Students will become familiar with the legal frameworks that are crucial for the creation of software, games, music, film, and other forms of entertainment. Additionally, students will explore the various types of contracts used in the entertainment industry, such as talent contracts, licensing agreements, and production contracts. The course will also address the key legal challenges faced by industry professionals, including intellectual property rights, copyright infringement, and contract disputes.
Learning Outcomes:
Students are able to: * recognize and explain the legal foundations of the creative industries. * analyze and evaluate contracts commonly used in the creative industries. * identify and assess legal issues that frequently arise in the entertainment industry. * apply legal principles to hypothetical scenarios in the entertainment industry. * discuss the ethical implications of legal decisions in the entertainment industry.
Superior module:
Compulsory Elective 2 - Specialization Focusing Producing
Module description:
-
Meetings & Moderation
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1MEMIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1.5 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
In this course, various strategies and methods for conducting effective meetings in the creative industry will be covered. The importance of preparation, collaboration, and feedback for the success of meetings will be discussed, along with how effective facilitation can impact professional success. We will also explore the business relevance of effective meetings and moderation in the creative economy. This lecture provides students with practical skills and knowledge to conduct effective meetings, which they can apply in their professional careers.
Learning Outcomes:
Students are able to * identify various strategies and methods that can be used to conduct effective meetings in the creative industry. * develop collaboration skills and apply them in meetings to foster creativity and innovation. * understand the relevance of feedback and how it can be used to improve meeting outcomes. * apply the necessary skills to prepare for meetings in the creative industry to ensure they are effective and time-efficient. * understand the business relevance of effective meetings and moderation in the creative industry.
Superior module:
Compulsory Elective 2 - Specialization Focusing Producing
Module description:
-
Production Management Methods 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | MMAM1PMMIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 5 |
| Examination character | immanent |
Lecture content:
This course provides students with an overview of various project management (PM) methods, including Agile, Kanban, Scrum, and Waterfall (film production, campaigns, etc.). The course reviews the fundamentals of project management and introduces students to the essential concepts of each PM method, including the roles and responsibilities of project team members, the phases of a project, and the tools and techniques used to manage and monitor projects. Additionally, the course addresses the importance of selecting the right project management method for a specific project based on its unique characteristics and requirements. Students will gain a comprehensive understanding of the fundamentals of project management and the PM methods commonly used in the industry.
Learning Outcomes:
Students are able to * explain the key principles of the project management methods Agile, Kanban, Scrum, and Waterfall. * describe the roles and responsibilities of project team members in each PM methodology. * identify the phases of a project and the tools and methods used to manage and monitor project progress in each project management method. * evaluate project characteristics and requirements to select the appropriate PM method for a specific project. * apply the various PM methods covered in the lecture and create a corresponding project setup.
Superior module:
Compulsory Elective 2 - Specialization Focusing Producing
Module description:
-
Art Based Research
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2ABRIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1.5 |
| Examination character | final |
Lecture content:
Art-Based Research focuses on the use of art as a research method across various disciplines. Students learn how to apply artistic practices and methods to investigate research questions, analyze and interpret artworks as data, and utilize artistic presentations as research outcomes. The course also addresses ethical issues related to the use of art in research and explores the relationship between art and science. Course topics: * Introduction to art-based research and its applications * Art and research questions: Methods and approaches * Artworks as data: Analysis and interpretation * Art and knowledge: Theories of art and science * Artistic presentations: Expressing research findings * Ethics in art-based research * Art, science, and society: The role of art in research and society * The relationship between art and science: Collaboration and conflict
Learning Outcomes:
Students are able to: * conduct an in-depth study of a specific topic or problem by applying a combination of artistic practice and research methods. * critically reflect on their own artistic practice and that of others, formulate research questions, and choose appropriate methods for data collection and analysis. * present and publish their findings in a clear and compelling manner by using suitable artistic forms and techniques. * develop an understanding of how art-based research can be used as a method to explore and discuss relevant social, cultural, and political issues.
Superior module:
Theory & Sciences 2
Module description:
-
Intercultural Competence
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2ICOVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | final |
Lecture content:
In this course, various theoretical concepts related to cultural diversity are introduced, with approaches and models for communication and collaboration discussed, along with the reflection of (personal) experiences. Initially, fundamental questions, definitions, and theories regarding communication, culture, cultural codes and standardizations, identity, nationality, trans- and interculturality, diversity, and inclusion will be covered. In the later stages, key topics will be explored and presented through case studies and exercises. The goal of the course is to equip students with knowledge of how to navigate cultural differences and their impact on communication and collaboration within diverse cultural contexts.
Learning Outcomes:
Students are able to: * develop a deep understanding of intercultural interactions and the underlying communication theories, as well as critically reflect on their own cultural identities and biases. * cultivate an awareness of the importance of intercultural competence and sensitivity to stereotyping in various professional fields of art, culture, and the creative industries.
Superior module:
Personal & Social Competencies 1
Module description:
-
Media Studies 2
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2MS2VO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1.5 |
| Examination character | final |
Lecture content:
Students will gain in-depth insights into the following topics: the impact of digital media on society, transnational media phenomena and cultural hybridity, global media economy, identity, politics, and the public sphere. Issues of media ethics, responsibility, and censorship in media productions will be critically examined and contextualized in relation to students' own work and current examples from the media landscape. Key topics include: * Digital media and its impact on society * Globalization, transnational media, and cultural hybridity * Media and identity constructions regarding gender, race, and class * Media ethics and regulation, responsibility, and censorship in media
Learning Outcomes:
Students are able to: * contextualize current media transformations scientifically using methods from media studies and critically reflect on their aesthetic and creative processes. * apply theories to their master's theses and generate ideas for topics and hypotheses for their master's projects.
Superior module:
Theory & Sciences 2
Module description:
-
Research Methods & Study Design
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2RSDIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | final |
Lecture content:
Continuous guidance in the independent handling of a complex problem based on scientific and methodological approaches. Selected qualitative and quantitative research methods are introduced and serve as the foundation for developing a proposal for the master's thesis and the central research question. Students will develop their own scientific topics within the course, present them, and engage in academic discourse with their peer group.
Learning Outcomes:
Students are able to: * understand qualitative and quantitative research methods, as well as the common procedures for developing a master's thesis at an advanced level. * create a proposal (exposé) that includes a research question, planned research design, primary sources, and an optional connection to the master¿s project.
Superior module:
Theory & Sciences 2
Module description:
-
Master Project - Conception - AUDIOVISUAL ENVIRONMENTS
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2MCAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 5 |
| Examination character | immanent |
Lecture content:
Group Project-Based Coaching: Expanding knowledge of methods in staging, workflows, and processes, as well as the practical, theoretical, and artistic approaches behind them, along with projectspecific input. Historical and critical examination of significant projects in the commercial and artistic fields. The course stimulates the collaborative development of visions within interdisciplinary group settings, exploring the boundaries of possible application areas and ultimately converging on a shared core theme or project, which is then presented through creative artistic abstraction.
Learning Outcomes:
Students are able to: * develop concepts, resource plans, budgets, and execute ambitious and creative audiovisual environment projects using state-of-the-art technology, and where necessary, implement the development and integration of programming environments and/or interactive musical/sound design. * create concept development guided by thematic motifs for project orientation: sound, impact, and evolutionary, psychological, and cultural effects and approaches.
Superior module:
Compulsory Elective 1 - Refined Concept - Audio
Module description:
-
Master Project - Conception - COMMUNICATION DESIGN
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2MCCIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 5 |
| Examination character | immanent |
Lecture content:
Based on the students' concepts, subject-specific questions in communication design will be discussed. The focus is on the context of the master¿s projects in the context of historical change and international competition, as well as the development of clear communication goals and strategies.
Learning Outcomes:
Students are able to: * recognize common methods for researching and planning communication design projects. * define communication goals and strategies for the master¿s project and present initial ideas for implementation.
Superior module:
Compulsory Elective 1 - Refined Concept - Communication Design
Module description:
-
Master Project - Conception - FILM
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2MCFIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 5 |
| Examination character | immanent |
Lecture content:
Expanding knowledge of the culture, projects, methods, workflows, and processes of innovative cinema projects (FutureCinema), as well as the theoretical, artistic, and practical approaches behind them. The boundaries of traditional cinema are explored and deliberately surpassed. Starting with the classic screen and TV films with more or less linear storytelling, the course breaks the limits of format and genre, discovering new ways of cinematic storytelling and cross-media communication. Platforms such as pho-tography, architecture, theater, games, the internet, artistic installations, and print intersect, giving cinema a new face. Specific knowledge and skills in the conceptualization, resource planning, budgeting, and execution of ambitious and creative film projects using the latest technology, as well as the development of detailed project concepts. Refined competencies in developing shared visions within interdisciplinary teams that push the boundaries of the application field. Independent creation of film concepts.
Learning Outcomes:
Students are able to: * incorporate their ideas from the impulse workshops and the Script Development course, and further develop them in an interdisciplinary manner with a focus on the larger master's project. * shape the idea into initial forms that include the option of feasibility. * integrate interdisciplinary, conceptual, and technological input into the further development of the implementable idea.
Superior module:
Compulsory Elective 1 - Refined Concept - Film
Module description:
-
Audio Masterclass 2: Music Production & Live Performance Topics
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2AM2IL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
The guest professor from the field of audio introduces industry-relevant, socially pertinent, and/or artistically current topics and insights. Emerging technologies, such as generative sound design, will also be covered.
Learning Outcomes:
Students are able to: * integrate knowledge of industry-relevant, socially pertinent, and/or artistically current topics into their concepts and creative work.
Superior module:
Compulsory Elective 2 - Specialization Refinement Audio
Module description:
-
Game Audio Directing & Analysis
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2GADIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
Expansion of non-linear work with sound in visual contexts and interaction Analysis of current non-linear sound concepts and their sound aesthetics Opportunities for developing a unique sound aesthetic in virtual, interactive systems Sound dramaturgy - sequences and processes in non-linear systems
Learning Outcomes:
Students are able to * work with the aesthetics of non-linear sound and interact within a visual context.
Superior module:
Compulsory Elective 2 - Specialization Refinement Audio
Module description:
-
Interactive Audio Environnements & Interfaces 1
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2IAEIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
Interactive Audio Environments Interfaces for sound control and user interaction Integration of middleware
Learning Outcomes:
Students are able to: * integrate practical experience with current interactive audio environments into their work.
Superior module:
Compulsory Elective 2 - Specialization Refinement Audio
Module description:
-
Music Production Advanced 1
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2MPAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
Music composition und production advanced Mix & mastering advanced AI und machine learning mixing tools in music production Audio productions - practice and feedback
Learning Outcomes:
Students are able to * develop advanced strategies for mixing and mastering. * prepare music and stems technically for use in interactive audio systems.
Superior module:
Compulsory Elective 2 - Specialization Refinement Audio
Module description:
-
Non-linear Composition & Sound Design
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2NCSIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 4 |
| ECTS Credits | 6 |
| Examination character | immanent |
Lecture content:
Specifics of composing in non-linear/interactive systems Sound aesthetics and compositional possibilities Mixing in real-time audio engines Sound design implementation Generative sound design Sound synthesis in interactive environments Control through interfaces Immersion Spatiality in real-time audio engines
Learning Outcomes:
Students are able to: * apply advanced composition techniques in interactive systems. * apply advanced sound design in interactive systems. * apply mixing and effects in interactive systems.
Superior module:
Compulsory Elective 2 - Specialization Refinement Audio
Module description:
-
Project Coaching Audio
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2PCAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Detailed, subject-specific input for ongoing projects Creative input on current professional issues
Learning Outcomes:
Students are able to: * apply their knowledge from the specialization in a subject- and project-oriented manner.
Superior module:
Compulsory Elective 2 - Specialization Refinement Audio
Module description:
-
Coaching & Reality Check 1
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2CRCEX |
| Type | EX |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
The ideas developed within the academic environment are compiled into compelling presentations and presented to various esteemed professionals and colleagues from the design industry. Feedback is gathered during these presentations.
Learning Outcomes:
Students are able to: * gain a nuanced perspective on their project ideas and solutions. * acquire and improve experience in presenting to a professional audience. * enhance their ability to constructively use feedback in their design process.
Superior module:
Compulsory Elective 2 - Specialization Refinement Communication Design
Module description:
-
Guest Professorship & Workshops 1 - Communication Design
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2GWCIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Guest lecturers introduce relevant, socially pressing, and/or artistically current topics and ideas.
Learning Outcomes:
Students are able to: * gain insight into the respective field of work of the guest lecturers. * apply learned methods and processes to one's own work.
Superior module:
Compulsory Elective 2 - Specialization Refinement Communication Design
Module description:
-
Interaction Design
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2INDIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 4 |
| Examination character | immanent |
Lecture content:
Concepts and methods for designing user-friendly and/or experimental user interfaces, utilizing evaluation criteria and testing methods, as well as current scientific findings from interaction research (human-machine communication and relationship, interaction behavior, immersion and emotion, usability, intuitive operability, etc.).
Learning Outcomes:
Students are able to: * apply advanced knowledge and skills in the conception and methodology of designing user-friendly and/or experimental user interfaces. * expertly implement the conception, design, and prototyping of innovative interfaces and interaction forms, as well as information architecture with a visionary approach.
Superior module:
Compulsory Elective 2 - Specialization Refinement Communication Design
Module description:
-
Speculative Design
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2SPDIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 3 |
| ECTS Credits | 5 |
| Examination character | immanent |
Lecture content:
The topic of "Speculative Design" is introduced, and thought experiments and product ideas for fictional future scenarios are developed. The most well-known positions, theories, and examples of speculative design are presented and linked to practical exercises in creating innovative products. Through fictional future concepts, attention is drawn to current and anticipated issues in the world, encouraging reflection on possible ecological, economic, technological, political, or demographic scenarios.
Learning Outcomes:
Students are able to: * become familiar with design processes related to product development, with a special focus on "what-if" questions. * acquire competencies through project ideas. * engage with political contexts. * reflect on their own social responsibility as designers.
Superior module:
Compulsory Elective 2 - Specialization Refinement Communication Design
Module description:
-
Transmedia Narratives
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2TMNIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 4 |
| Examination character | immanent |
Lecture content:
With the help of a specific semester project, a concept of transmedia storytelling is developed, in which a communicative message is told across multiple media. Design factors related to various narrative phenomena are explored and strategically aligned with media convergence.
Learning Outcomes:
Students are able to * design narrative units and conceptualize a transmedia storytelling strategy upon completing the course. * utilize the synergistic effects of various media channels for their persuasive narrative.
Superior module:
Compulsory Elective 2 - Specialization Refinement Communication Design
Module description:
-
Art Direction and Film Design
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2ADFIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
Advanced knowledge of common methods for implementing and optimizing design in both virtual and real spaces. Specific design skills in the conceptualization and realization of film and multimedia productions, as well as set design, in the context of multimedia (both virtual and real) and new technologies such as Virtual Production, Augmented Reality, and Virtual Reality. Art Direction and Film Design combine traditional techniques with digital possibilities, using the latest technological advancements and diverse digital platforms to design atmospheric environments where creative and exciting moving image communication takes place.
Learning Outcomes:
Students are able to: * acquire design skills to creatively shape a space, film set, or virtual scenery. * learn the ability to design visually and visionary, using digital tools to transfer this vision into the space or moving image project. * understand the differences in design across various platforms, such as online, mobile, computers, tablets, etc., in social media, web, and traditional media, as well as the connection between classic communication platforms like theater, cinema, and TV with the latest digital platforms like gaming, augmented reality, and mobile (vertical format).
Superior module:
Compulsory Elective 2 - Specialization Refinement Film
Module description:
-
CineCraft Transmedia Narrative 2
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2CTNIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
Building on CineCraft Transmedia Narrative 1, students will deepen their skills in developing complex narrative structures that integrate various media formats. The focus is on transmedia and fusion formats such as film and games, as well as options like Augmented Reality (AR), Virtual Reality (VR), and Extended Reality (XR). Participants will learn to develop deep characters and complex storylines while applying the latest technological developments, such as Virtual Production and AI-supported storytelling methods. Practical projects will encourage the integration of innovative storytelling techniques and the creation of immersive experiences. Expert skills in organizing and structuring a workflow for larger, interdisciplinary teams in a multimedia context.
Learning Outcomes:
Students are able to: * implement advanced cross-platform storytelling to seamlessly tell stories across various media and platforms. * develop cross-media narrative strategies to integrate multiple media formats. * utilize AI-supported storytelling methods to enhance and improve efficiency in narrative development. * integrate innovative media technologies to create immersive and cutting-edge narrative experiences.
Superior module:
Compulsory Elective 2 - Specialization Refinement Film
Module description:
-
CineTech Innovations Masterclass 2
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2CIMIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Building on the foundation of Masterclass 1, with a focus on deeper exploration of technological advancements and innovative formats in filmmaking. Continuation and further development of projects from Masterclass 1 in new contexts.
Learning Outcomes:
Students are able to: * develop and implement the latest trends in film production technology. * integrate these trends into innovative formats and content. * Combine various disciplines with technology to create new forms of communication. * use hands-on experience with the latest film production technologies, such as Virtual Production.
Superior module:
Compulsory Elective 2 - Specialization Refinement Film
Module description:
-
CineTech Preproduction Mastery 2
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2CPMIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
Building on the skills acquired in CineTech Preproduction Mastery 1, this course aims to enable participants to more effectively utilize modern technologies to develop complex, cross-platform stories and create immersive narrative experiences. The course builds on the use of new AI tools and digital technologies for creating previsualizations and innovative formats, deepening participants' knowledge and skills in applying these technologies for narrative development. The focus is on expanding classical storytelling structures towards cross-platform and cross-media storytelling, as well as on the previsualization and visual preproduction of more complex narrative structures and challenging cross-media formats.
Learning Outcomes:
Students are able to: * use advanced use of artificial intelligence to optimize character and plot development. * use proficient application of digital technologies for creating previsualizations and innovative formats. * develop and integrate complex, cross-platform stories. * create cross-media storytelling: synchronizing narrative elements across various media formats. * previsualize complex narrative structures: creating detailed previsualizations for complex narrative projects. * visually preproduce: planning and visual preparation of challenging cross-media formats. * create innovative format development: supporting and developing innovative storytelling formats. * update technological knowledge: continuous learning and adaptation to the latest technological advancements in digital moving image production.
Superior module:
Compulsory Elective 2 - Specialization Refinement Film
Module description:
-
DoP 2 Masterclass
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2DO2IL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
Consecutive to D.o.P 1 Masterclass ¿ ongoing. Advanced analysis, optimization, integration, and problem-solving skills for handling complex lighting and camera-related challenges in intricate scenarios, project workflows, and operational options. Focused planning knowledge and execution skills in lighting and camera workflows using state-of-the-art technology. Refined artistic, aesthetic, and organizational skills in camera and lighting work across diverse genres in a cross-platform context. The emphasis is on using professional lighting and camera techniques for complex scenarios, especially in multimedia and special effects-heavy film productions.
Learning Outcomes:
Students are able to: * work confidently with digital cinematographic equipment. * shape their expertise with art history and artistic influences into a unique personal style. * master digital equipment to the extent that they can experiment artistically across platforms.
Superior module:
Compulsory Elective 2 - Specialization Refinement Film
Module description:
-
Staging Masterclass
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2SMAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
Advanced knowledge and skills in working with actors using various acting techniques (e.g., Method Acting), as well as the ability to communicate personal ideas and visions to team members and actors, inspiring them for innovative, cinematic cross-media projects, and leading and directing them within larger production teams in multimedia and heterogeneous contexts. Specific competencies and skills for all aspects of realizing a large-scale, cross-platform multimedia production: staging visions or trends for creative content, integrating diverse team members in a large-scale digital moving image production, motivating them to achieve peak performance, handling creative content with precision and nuance, and directing it through to presentation on various platforms using advanced technology.
Learning Outcomes:
Students are able to: * carry out a production with a larger film team. * work with actors using various techniques. * recognize and apply different methods and approaches to acting. * lead, direct, and motivate all creative members of a film team. * stage complex concepts in space while collaborating with highly specialized creatives.
Superior module:
Compulsory Elective 2 - Specialization Refinement Film
Module description:
-
Creative Business: Financing
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2CBFIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
The course addresses the various possibilities for financing creative projects and businesses in the creative industry, along with the associated challenges and risks. In the course, new and innovative financing methods such as crowdfunding, grants, and venture capital, as well as more traditional methods like loans and subsidies, will be introduced. Students will learn how to assess the feasibility of their projects and identify the best sources of financing for their needs. Furthermore, the course will cover the importance of financial management and controlling, as well as the role of human resources and decision-making in securing financing and running a successful creative business.
Learning Outcomes:
Students are able to: * identify the various possibilities for financing creative projects and businesses in the creative industry. * recognize the challenges and risks associated with different sources of financing. * recognize the feasibility of their projects and determine the best financing sources for their needs. * acquire knowledge about financial management and controlling in the creative industry. * understand the role of human resources and decision-making in securing financing and running a successful creative business.
Superior module:
Compulsory Elective 2 - Specialization Refinement Producing
Module description:
-
Presentations & Pitching
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2PRPIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
Within this course, various strategies and methods for impactful presentations in the creative industry are explored. The importance of preparation, storytelling, and feedback in creating powerful and memorable presentations will be discussed. In addition, students will learn how to apply these skills in the business world and understand the significance of effective pitching for their professional success. This course aims to equip students with valuable practical skills and knowledge that will help them succeed in the creative industry.
Learning Outcomes:
Students are able to: * apply and test various techniques and approaches for impactful presentations in the creative industry. * recognize and apply the importance of careful preparation for a presentation. * use storytelling as a tool for creating memorable presentations. * give and receive feedback in order to continuously improve their presentation skills. * apply the learned skills and knowledge in real business environments. * understand the relevance of effective pitching for their professional success in the creative industry. * acquire valuable, practical skills that will help them succeed in the creative industry.
Superior module:
Compulsory Elective 2 - Specialization Refinement Producing
Module description:
-
Production Management Methods 2
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2PMMIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 4 |
| Examination character | immanent |
Lecture content:
This course on advanced methods of production management builds upon the foundational concepts covered in the previous course and delves deeper into the intricacies of project management. Participants will gain a comprehensive understanding of advanced project management methods, including Scrum, Scrumban, Lean Six Sigma, event and campaign management. The course focuses on the practical application of these methods, as well as the tools and techniques used to manage complex production projects. In addition, students will learn about multi-project management and the challenges associated with managing multiple projects simultaneously. The course also prepares participants for the Scrum Product Owner certification exam. By the end, participants will have a solid understanding of advanced project management methods and be able to apply them effectively in real-world scenarios.
Learning Outcomes:
Students are able to: * acquire comprehensive understanding of advanced project management methods and their practical application. * assess the unique characteristics of a project and select the appropriate PM method for its management. * apply the tools and techniques of advanced project management for managing and monitoring complex production projects. * understand the challenges associated with multi-project management and develop strategies to address them. * apply Scrum Product Owner principles. Participants will be prepared for the Scrum Product Owner certification exam.
Superior module:
Compulsory Elective 2 - Specialization Refinement Producing
Module description:
-
Teambuilding & Leadership 1
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2TL1IL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
The aim of this course is to provide students with an understanding of the methods and challenges of team building and acquisition in the creative industry. Students will learn networking strategies, negotiation techniques, and the importance of empathy and responsibility in this process. The lecture also addresses collaboration and decision-making in team building, as well as the business relevance of building and maintaining a successful team.
Learning Outcomes:
Students are able to: * understand the importance of team building and acquisition in the creative industry. * apply networking strategies to recruit new team members. * use negotiation techniques for effective team building. * understand the significance of empathy and responsibility in team building and acquisition. * gain an understanding of collaboration and decision-making processes in team building.
Superior module:
Compulsory Elective 2 - Specialization Refinement Producing
Module description:
-
Workflows & Pipelines
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2WOPIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 4 |
| Examination character | immanent |
Lecture content:
The course "Workflows & Pipelines" provides students with an in-depth understanding of the various workflows and pipelines used in the creative industries. Students will learn about the different use cases of workflows and pipelines for projects of varying sizes and media formats. The lecture covers various methods for creating effective workflows and pipelines, including the tools and technologies used to manage and optimize project processes. Students will gain knowledge and skills in workflow management and collabora-tion, helping them improve their ability to work efficiently in teams and meet business demands.
Learning Outcomes:
Students are able to: * understand the various use cases for workflows and pipelines in the creative industry. * evaluate and select appropriate workflow methods and tools based on project requirements. * design and implement effective workflows and pipelines for projects of different sizes and media formats. * acquire practical skills in workflow management and collaboration, thereby improving their ability to work efficiently in teams. * develop a critical understanding of the business relevance of workflow management and the importance of delivering projects on time and within budget.
Superior module:
Compulsory Elective 2 - Specialization Refinement Producing
Module description:
-
Designed Experiences in Technology
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2DETIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
This course focuses on the principles and techniques for creating immersive and interactive experiences using technology. Students will learn about immersion and interaction, principles of game design, virtual reality environments, and interactive spaces. They will explore successful case studies in the field of technology and the design strategies used to create these experiences. Additionally, students will engage with sound and music design, user testing and evaluation, as well as prototype development. By the end of the course, students will have developed a prototype of an immersive experience using technology and game design principles.
Learning Outcomes:
Students are able to: * understand the principles of designing immersive experiences using technology. * develop strategies for designing immersive experiences, including the use of technology and game design principles. * apply the fundamentals of game design, including mechanics, story, and player engagement. * analyze case studies of successfully designed technology experiences to examine the strategies used in creating these experiences. * design virtual reality environments and interactive spaces, with a focus on the principles of immersive experience design.
Superior module:
Compulsory Electives 3 - Electives - Designed Experiences in Technology
Module description:
-
Generative Design
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2GEDIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
Generative Design is a rule-based process in which mechanical devices, biological processes, computer programs, or other systems are used to generate designs. Algorithmic processes replace manual intervention. The creative effort lies in designing and implementing the rule sets, as well as evaluating the results. The historical background and pi-oneers of generative form creation (Buckminster Fuller, Otto Frei, and others) will be introduced in the introductory lecture block, followed by a brainstorming session where a shared vision is defined. The central part of the course is a multi-day workshop: over two or three intensive days, we will focus on the collaborative exploration of generative forms. Analog experiments will be conducted and translated into digital reproductions. Programming languages opti-mized for generative design in a live performance context will also be used, allowing new approaches even for those without prior programming experience. All participants contribute their unique skills to a multidisciplinary exploration of the subject. The intensive interpersonal collaboration during the workshop leads to new ideas and approaches, which will manifest in finished generative designs that will also be translated into sound forms. In the final part of the course, the results will be documented and presented.
Learning Outcomes:
Students are able to: * acquire historical knowledge about programmed art and programmed design. * recreate significant milestones of generative form development using analog generative mechanisms (pendulums, soap bubble frames, etc.). * learn how to design such mechanisms themselves and build prototypes of them. * understand that there are IDEs and programming languages optimized for the specific requirements of generative design. * improve their ability to work in interdisciplinary teams.
Superior module:
Compulsory Electives 3 - Electives - Generative Design
Module description:
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World Building for Fiction
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | MMAM2WBFIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
World Building for Fictional Worlds offers a comprehensive overview of techniques and tools for world-building, covering various aspects such as geography, history, mythology, culture, conflicts, storytelling, mythology and religion, as well as technical aspects. This course is designed to equip students with the skills and knowledge needed to create realistic and believable fictional worlds. This includes map-making, climate and weather, culture and society, conflict and storytelling techniques, visual and audio design, as well as political and economic systems. By the end of the course, students will be able to develop unique and captivating fictional worlds that engage and excite their audience.
Learning Outcomes:
Students are able to: * gain an understanding of the fundamental concepts of world-building, such as geography, history, and mythology. * develop unique and believable cultures, religions, and social structures for their fictional world. * design captivating characters that seamlessly fit into their world. * be familiar with the technical aspects of world-building, such as map creation and applying visual and audio design. * collaborate effectively with other professional designers. * create a coherent and immersive world that captivates their audience.
Superior module:
Compulsory Electives 3 - Electives - World Building for Fiction
Module description:
-
Accompanying Seminar 1 Master Thesis
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3AS1SE |
| Type | SE |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
In-depth knowledge and skills related to the Master's thesis: Independent handling of a complex, interdisciplinary problem based on scientific and methodological approaches, as well as competencies in presenting and discussing the developed research proposals.
Learning Outcomes:
Students are able to: * create a well-founded research proposal on the topic of the Master's thesis and acquire the ability to implement the chosen research method.
Superior module:
Theory & Sciences 3
Module description:
-
Peer Presentation 2: Conference Reports
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3PP2IL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
In this course, students acquire the competence to make optimal use of conference experiences through a didactically sound approach. They learn how to maximize the benefits of conferences by building professional networks, attending keynote speeches, and participating in relevant workshops. After attending a conference, students are encouraged to share their insights in presentation events, which sharpens their ability to critically reflect and communicate complex ideas. The focus is on developing presentation skills and effectively conveying complex content to a broad audience. By integrat-ing research skills and the ability to summarize and present information precisely, students are empowered to enhance their academic and professional capabilities.
Learning Outcomes:
Students are able to: * establish and maintain connections with industry professionals at relevant conferences, thereby creating valuable relationships and opportunities for future career development. * understand the importance of attending keynotes and participating in relevant workshops and sessions at conferences, and how these experiences can expand their knowledge and skills in their chosen field. * conduct effective research on relevant topics and summarize information from various sources in order to develop a comprehensive understanding of the subject. * develop and present complex ideas to a broad audience, applying effective communication strategies and techniques to engage and inform their audience. * critically analyze conference topics and apply their knowledge and experience to develop insightful and innovative solutions to real-world problems, thereby demonstrating their ability to succeed in their future academic and professional endeavors.
Superior module:
Personal & Social Competencies 2
Module description:
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Transfer Project 1
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3TPRPT |
| Type | PT |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 0 |
| ECTS Credits | 1 |
| Examination character | final |
Lecture content:
Professionalized field-specific knowledge and skills in collaborating, implementing, and publishing multimedia or interdisciplinary practical tasks within the framework of multiple projects, through autonomous use of complex methods and techniques for independent learning and problemsolving, advanced self-organization, and outstanding justification and explanation competence regarding the creative, artistic, and interdisciplinary development and design process.
Learning Outcomes:
Students are able to: * work for a duration of 25 hours on a Master's project outside of their own, gaining exposure to different project cultures and styles.
Superior module:
Compulsory Elective 1 - Realisation
Module description:
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Master Project - Realisation - AUDIOVISUAL ENVIRONMENTS
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3MRAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 9 |
| Examination character | final |
Lecture content:
Input and implementation of audiovisual Master¿s concepts using the latest technology during the production phase: musical and sound design for various applications, rang-ing from purely auditory to interactive, in the students¿ Master projects / coaching. Project-specific exploration, possibilities of auditory and visual representation, standards and methods of interdisciplinary networking of objects, exploring technical solutions, transformation of processes through new tools, and incorporating new input from previous semesters.
Learning Outcomes:
Students are able to: * apply specific knowledge and skills in the realization of multimedia projects with a focus on high-quality and original design as well as technical problem-solving competence. * apply expert competencies to independently establish collaborations in interdisciplinary teams and organize and reflect on group processes.
Superior module:
Compulsory Elective 1 - Realisation - Audio
Module description:
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Master Project - Realisation - COMMUNICATION DESIGN
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3MRCIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 9 |
| Examination character | final |
Lecture content:
Based on the students' project ideas, subject-specific questions of communication design will be discussed. The focus is on the detailed development of strategies to achieve a communication goal, as well as the planning and organization for its implementation.
Learning Outcomes:
Students are able to: * develop concrete communication goals and strategies to achieve the formulated objectives. * implement these strategies. * enhance their skills regarding the definition of their role as designers in the project.
Superior module:
Compulsory Elective 1 - Realisation - Communication Design
Module description:
-
Master Project - Realisation - FILM
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3MRFIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 9 |
| Examination character | final |
Lecture content:
Comprehensive knowledge of methods, workflows, and tools in Future Cinema, with a focus on innovation-oriented, cross-platform applications. Specific knowledge and skills in the realization of innovative Future Cinema projects, with an emphasis on high-quality and original design and technical problem-solving competence. Expert competencies in independently establishing collaboration within interdisciplinary teams and reflecting on or organizing group processes. Autonomous implementation of ambitious Future Cinema concepts using the latest technology during the production phase.
Learning Outcomes:
Students are able to: * work with a larger, complex, interdisciplinary team during the realization process of their work after the planning phase. * carry out the production phase, which seamlessly transitions into the post-production phase and finalization. * work on their project with professional guidance.
Superior module:
Compulsory Elective 1 - Realisation - Film
Module description:
-
Audio Masterclass 3: Music Production & Live Performance Topics
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3AM3IL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
The guest professor from the field of audio introduces industry-relevant, socially press-ing, and/or artistically current topics and ideas. (e.g., Emerging Technologies in 3D Audio & Immersive Audio Introduction).
Learning Outcomes:
Students are able to: * develop an in-depth understanding of the selected area. * critically reflect on this area.
Superior module:
Compulsory Elective 2 - Specialization Professionalization Audio
Module description:
-
Generative Sound & Visual Art
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3GSVIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2.5 |
| ECTS Credits | 4 |
| Examination character | immanent |
Lecture content:
Expansion of implementation competencies in the areas of: A/V Art, Visualization (e.g., Touch Designer / vvvv) Procedural Composing & Systems (e.g., MaxMsp): AI, Generative Audio Composition Art-Based Research
Learning Outcomes:
Students are able to: * integrate the individual, Master project-related expansion of their knowledge from one of the aforementioned specialized areas into their creative work.
Superior module:
Compulsory Elective 2 - Specialization Professionalization Audio
Module description:
-
Guest Lecture - Generative Sound & Visual Art
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3GLGIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
Guest Lecture - Emerging Technologies: Generative Sound Art Introduction & Concept Digital Arts and Visualization Media Reflection
Learning Outcomes:
Students are able to: * understand generative artistic A/V works with a critical consideration of emerging technologies, algorithmic art, and AI, and to incorporate these insights into their own creative work.
Superior module:
Compulsory Elective 2 - Specialization Professionalization Audio
Module description:
-
Interactive Audio Environments & Interfaces 2
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3IAEIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
Interactive Audio Environments Interfaces for Sound Control and User Interaction VR Integration
Learning Outcomes:
Students are able to: * apply practical experience in integrating current interactive studio environments and interfaces into their creative work for virtual reality installations and computer games.
Superior module:
Compulsory Elective 2 - Specialization Professionalization Audio
Module description:
-
Music Production Advanced 2 - Sound & AI
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3MPAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
Music Composition and Production Advanced Mix & Mastering Advanced AI and Machine Learning Mixing Tools in Music Production Audio Production Practice and Feedback
Learning Outcomes:
Students are able to: * apply advanced strategies for mixing and mastering. * prepare music and stems for use in interactive audio systems.
Superior module:
Compulsory Elective 2 - Specialization Professionalization Audio
Module description:
-
Coaching & Reality Check 2
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3CRCEX |
| Type | EX |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Consecutive to C&R 1 from the 2nd semester: The ideas developed in the university environment are compiled into convincing presentations and presented to various respected personalities and work collectives in the design industry. Feedback is obtained in the process.
Learning Outcomes:
Students are able to: * gain a differentiated view of their project ideas and solution approaches. * gain experience in presenting in front of a specialized audience. * improve their skills. * use feedback constructively for their design process.
Superior module:
Compulsory Elective 2 - Specialization Professionalization Communication Design
Module description:
-
Data Visualization
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3DTVIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 3 |
| ECTS Credits | 5 |
| Examination character | immanent |
Lecture content:
The subject of the course is the visualization of complex data, contexts and processes that relate to the examination of a specific project topic.
Learning Outcomes:
Students are able to: * utilize acquired competencies in data visualization to clearly present complex relationships. * make patterns visible and, if applicable, interactively experienceable. * master conceptual and design challenges in visualizing datasets and formulating visual arguments.
Superior module:
Compulsory Elective 2 - Specialization Professionalization Communication Design
Module description:
-
Evidence-Based Mass Communication
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3EBMIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 4 |
| ECTS Credits | 5 |
| Examination character | immanent |
Lecture content:
Drafts for mass communication campaigns are developed based on a defined impact objective. The drafts are treated as hypotheses in the scientific sense and are tested for the desired effect using impact research methods from neighboring scientific disciplines.
Learning Outcomes:
Students are able to: * apply a theoretically sound repertoire of methods to review self-imposed performance targets.
Superior module:
Compulsory Elective 2 - Specialization Professionalization Communication Design
Module description:
-
Guest Professorship & Workshops 2 - Communication Design
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3GWCIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Guest lecturers contribute relevant, socially virulent and/or artistically topical themes and impulses.
Learning Outcomes:
Students are able to: * gain an insight into the respective field of work of the guest lecturer. * apply the methods and processes they have learnt to their own work.
Superior module:
Compulsory Elective 2 - Specialization Professionalization Communication Design
Module description:
-
Guest Professorship & Workshops - Film
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3GWFIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 3 |
| ECTS Credits | 5 |
| Examination character | immanent |
Lecture content:
The guest professor introduces current topics and insights from the film industry and emerging technologies, drawing from their own cutting-edge work. The covered topics are closely related to or in dialogue with the detailed concept of the multimedia project. Engaging with the established expert challenges students professionally and methodologically, as well as in their personal development, particularly in the context of integrating new technology into film and media production.
Learning Outcomes:
Students are able to: * apply expanded content-related and technological perspectives to their chosen field. * implement the content shared by the guest professor into their project work. * recognize the broader connections of artistic creation and to articulate them effectively.
Superior module:
Compulsory Elective 2 - Specialization Professionalization Film
Module description:
-
Postproduction Masterclass
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3PPMIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 3 |
| ECTS Credits | 7 |
| Examination character | immanent |
Lecture content:
The focus is on the comprehensive acquisition and refinement of technical skills and creative work using advanced post-production software (such as Avid or DaVinci) in the field of moving images, including its various genres and forms. It is essential to create a synthesis between art historical education, technical expertise in handling state-of-the-art hardware and software, and a profound understanding of the narrative aspects of film. This serves the purpose of fully grasping and supporting the intentions of the work and the artistic ambitions of the directors and writers. Moreover, students engage in digital, virtual spheres to apply and test the aforementioned knowledge and skills in an expanded context.
Learning Outcomes:
The students are able to: * Acquire a deep understanding of the impact of color and editing. * Apply their artistic knowledge in an interdisciplinary and cross-platform manner. * Are familiar with the software and hardware to utilize their skills (DaVinci Resolve, Avid Media Composer, etc.). * Understand the importance of editing on perception and narrative flow.
Superior module:
Compulsory Elective 2 - Specialization Professionalization Film
Module description:
-
Creative Business: Models & Methods
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3CBMIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
This course provides an overview of various creative business models and methods used in the creative industries. Students will learn about different models for monetizing creative work, such as subscription models, freemium models and pay-what-you-want models. They will also learn about innovative methods for developing and launching new products and services, including design thinking, lean startup and agile development methods. Using case studies and examples, students will gain insight into how creative companies can apply these models and methods to succeed in a competitive marketplace.
Learning Outcomes:
Students are able to: * describe different business models used in the creative industries. * can assess the strengths and weaknesses of the various business models for creative enterprises. * apply design thinking and lean start-up methods to develop new products and services. * are able to identify the most important success factors for founding a creative company. * evaluate the business potential of creative ideas.
Superior module:
Compulsory Elective 2 - Specialization Professionalization Producing
Module description:
-
Guest Professorship, Workshops & Excursion - Producing
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3GWEIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
This guest workshop covers current topics in the production and creative industries, including conceptualization, financing, budgeting and project management. Students have the opportunity to talk to interesting personalities who are successful in the industry.
Learning Outcomes:
Students are able to: * identify and analyze the different roles and responsibilities of producers in the creative industries. * develop critical thinking skills to assess the feasibility and marketability of a creative project. * assess the impact of new technologies on the production process and the creative industries as a whole.
Superior module:
Compulsory Elective 2 - Specialization Professionalization Producing
Module description:
-
Marketing & Dissemination
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3MADIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 4 |
| Examination character | immanent |
Lecture content:
Marketing and dissemination of creative works is crucial to their success and profitability. In this course, students will gain an overview of marketing methods and strategies for the creative industry, including challenges and success criteria. Students will learn about market analysis, branding, advertising, public relations and social media marketing, as well as the importance of effective storytelling and content creation for successful marketing campaigns. The course also looks at the distribution of creative works through various channels, including traditional and digital media, festivals and exhibitions. By the end of the course, students will have a comprehensive understanding of the complex processes involved in marketing and distribution in the creative industries.
Learning Outcomes:
Students are able to: * understand and apply marketing methods and strategies in the creative industry, including the challenges and success criteria involved. * conduct market analyses to better understand the target audience and market needs. * develop and implement branding strategies to create a consistent and appealing brand image. * plan and execute advertising and public relations to increase awareness and interest in creative works. * utilize social media marketing strategies to reach a wider audience online. * utilize effective storytelling and content creation to create successful marketing campaigns. * recognize and use different distribution channels, including traditional and digital media, festivals and exhibitions. * apply a comprehensive understanding of the complex processes involved in marketing and dissemination in the creative industries. * apply this knowledge to practical applications.
Superior module:
Compulsory Elective 2 - Specialization Professionalization Producing
Module description:
-
Media Law 2
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3ML2IL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Building on the basic knowledge acquired in the Media Law 1 course, this advanced course offers students an in-depth examination of the legal landscape of the media industry. The course looks at the legal principles and regulations that govern distribution, monetization and new technologies such as cryptocurrencies, blockchain and digital platforms. Students will examine the legal frameworks that apply to various media platforms, including television, streaming services, social media and games. In addition, students will learn about the complex legal issues that arise in the production and distribution of media content, such as advertising regulations, data protection laws and claims for damages for copyright infringement.
Learning Outcomes:
Students are able to: * analyze and evaluate the legal framework for the media industry, including traditional platforms such as television and new technologies such as blockchain and cryptocurrencies. * apply legal principles to real-world scenarios such as the production and distribution of media content and understand the impact of legal decisions on the media industry. * critical thinking skills to develop the impact of legal regulations. * assess principles on the monetization strategies of the media industry, including advertising regulations and intellectual property rights.
Superior module:
Compulsory Elective 2 - Specialization Professionalization Producing
Module description:
-
Teambuilding & Leadership 2
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3TL2IL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
This course builds on the concepts covered in the previous course and provides students with a deeper understanding of the challenges and opportunities associated with leading and managing teams in different contexts. The course looks at key leadership methods and approaches that are effective in motivating and engaging team members, including building a positive organizational culture, managing remote teams and promoting diversity and inclusion. Participants will also learn about the importance of retention management and employer branding for attracting and retaining talent. By the end of the course, students will have a comprehensive understanding of the complex processes involved in fostering and managing teams in the creative industries.
Learning Outcomes:
Students are able to: * understand the key leadership methods and approaches that are effective in motivating and retaining team members. * apply effective retention strategies to keep top talent in their organization. * recognize the essential importance of promoting diversity and inclusion in fostering and leading teams. * understand how to effectively manage remote teams in a virtual working environment. * develop an effective employer branding strategy to attract and retain top talent for their organization.
Superior module:
Compulsory Elective 2 - Specialization Professionalization Producing
Module description:
-
Dramaturgy & Multiplatform Storytelling
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3DMSIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
The course builds on the fundamental principles of dramaturgy and applies these principles to various media and platforms. Participants will learn the principles of creating compelling stories tailored to specific target audiences and platforms and how to effectively implement these stories on digital and analog platforms. An understanding of the unique characteristics of different platforms will be developed. Insights into the development of stories optimized for specific platforms will be provided, and the importance of genre conventions and audience expectations in crafting effective stories will be emphasized. The course will explore the implementation of stories on digital platforms, along with the unique challenges and opportunities they present (such as the internet, mobile phones, tablets, social media, games, VR, AR). Students will be introduced to the development of stories optimized for digital platforms, including interactive storytelling and transmedia storytelling. They will also learn about the importance of user experience in developing effective stories for digital platforms, including immersive experiences and location-based installations.
Learning Outcomes:
Students are able to: * analyze and critique the implementation of stories across various media and platforms. * apply the principles of dramaturgy to their own creative projects on different platforms and media. * collaborate effectively with other creatives to develop and refine stories on various platforms and media. * analyze and critique the implementation of stories across different media and platforms. * understand the importance of consistency and coherence across various media and platforms. * develop techniques for refining and improving stories across different media and platforms. * effectively implement narratives across multiple platforms and media.
Superior module:
Compulsory Electives 3 - Electives - Dramaturgy & Multiplatform Storytelling
Module description:
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Performance & Interaction
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | MMAM3PEIIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Lecture content:
The course Performance & Interaction aims to explore and experience participatory principles in audiovisual art, as well as interaction possibilities and interfaces for the audience or individual participants within (A/V) performances, installations, or generally narrative structures from different perspectives. It also questions how interactive processes alter the content and meaning of ephemeral narratives. Furthermore, it addresses how various media influence and interact with each other, and the search for using interactions for new forms of expression within current technologies. The ILV covers a range of topics, including a brief overview and reflection on well-known performance practices, the use of technology in contemporary performances, audience engagement, and ethical considerations regarding the use of technology in performances (key point: "accessibility"). Through lectures, discussions, and practical exercises such as "prototyping," new ideas and approaches will be developed that can be applied in the students' projects. Students are encouraged to experiment with various forms of current technologies, including audio and video equipment, interactive installations, and digital interfaces.
Learning Outcomes:
Students are able to: * critically reflect on and experiment with participatory processes and interactions, as well as related technologies, in live performances. * work with various performance technologies and practices, as well as experiences in using different media, to create innovative, engaging, and reflective performances.
Superior module:
Compulsory Electives 3 - Electives - Performance & Interaction
Module description:
-
Accompanying Seminar 2 Master Thesis
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | MMAM4AS2SE |
| Type | SE |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
In-depth engagement with the chosen topics of the Master's theses. Independent handling of the complex, interdisciplinary problem based on scientific methodology, which is critically reflected upon, discussed, and supported in the seminar.
Learning Outcomes:
Students are able to: * create a research proposal with a scientific question. * acquire knowledge for writing their Master's thesis. * transform their individual theoretical engagement with their written, scientific work into a publishable form.
Superior module:
Theory & Sciences 3
Module description:
-
Guest lectures
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | MMAM4GLTIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Lecture content:
Expanding knowledge in selected topics of current research and design practice, such as the expansion of themes in multimedia art, audio cultures, design theory and research, current design principles, aesthetics, semiotics, game theory, and state-of-the-art technological developments. The first guest lectures that students attend will be part of the Symposium on Ethics and Sustainability. Over the course of their studies, each student will attend twelve guest lectures in total and write reflections on them.
Learning Outcomes:
Students are able to: * broaden their knowledge horizon through new perspectives, thereby implementing the thematic breadth of the MMA studies into their work. * develop new artistic and technological, practical approaches. * reflect on the knowledge gained from the guest lectures and summarize it in written form.
Superior module:
Personal & Social Competencies 2
Module description:
-
Master Exam
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | MMAM4MAEDP |
| Type | DP |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 0 |
| ECTS Credits | 4 |
| Examination character | final |
Lecture content:
Individual, intensive and autonomous disputation of the knowledge and skills acquired during the degree program, e.g. the ability to critically reflect on one's own Master Thesis and specialization and present one's own findings in theory and work for discussion. Reflection on the problems within the Master's thesis.
Learning Outcomes:
Students are able to: * demonstrate with the Master Thesis and the examination their ability to research and prepare a complex topic in a scientifically sound manner, present it in a well-argued text, support the proposed hypotheses with a wide range of source material, and discuss these in the context of the defense. They will also draw connections to the main focuses of the Master's program and provide outlooks, for example, in research and application.
Superior module:
Master Thesis & Master Exam
Module description:
-
Master Project Presentation
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | MMAM4MPPIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | final |
Lecture content:
Presentation of Master's Project
Learning Outcomes:
Students are able to: * defend and present their project in front of colleagues and supervisors. * make their project accessible to the public.
Superior module:
Compulsory Elective 1 - Release & Presentation
Module description:
-
Master Thesis
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | MMAM4MATIT |
| Type | IT |
| Kind | Diploma/master thesis |
| Language of instruction | English |
| SWS | 0 |
| ECTS Credits | 18 |
| Examination character | immanent |
Lecture content:
Individual, intensive and autonomous application of the knowledge and skills acquired in the degree programme, e.g. the ability to subject one's own Master's thesis to critical reflection and to present one's own findings in theory and work for discussion. In-depth, multifaceted disputation in individual supervision to support the Master's thesis in terms of both the work and the theoretical explanations. Comprehensive, topic-specific and independent reflection on the problems within the Master's theses.
Learning Outcomes:
Students are able to: * research and prepare a complex topic in a scientifically sound manner. * present the research subject in a well-argued text and support the proposed hypotheses with a wide range of source material.
Superior module:
Master Thesis & Master Exam
Module description:
-
Transfer Project 2
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | MMAM4TPRPT |
| Type | PT |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 0 |
| ECTS Credits | 1 |
| Examination character | final |
Lecture content:
Professional field-specific knowledge and skills in collaboration, implementation, and publication of multimedia or interdisciplinary practical tasks within the framework of multiple projects, with autonomous use of complex methods and techniques for independent learning and problem-solving, adept self-organization, and exceptional competence in justifying and explaining the creative-artistic and interdisciplinary development and design process.
Learning Outcomes:
Students are able to: * collaborate on a Master's project outside of their own for a duration of 25 hours, gaining exposure to different project cultures and styles.
Superior module:
Compulsory Elective 1 - Release & Presentation
Module description:
-
Master Project - Release - AUDIOVISUAL ENVIRONMENTS
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | MMAM4MRAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | final |
Lecture content:
Professional handling of methods, workflows and tools of audiovisual environments in the completion phase and in the context of release/publication. Professional knowledge and skills in the implementation and publication of innovative audiovisual environment projects with consideration of contemporary distribution forms and channels (including distribution strategies of (pop) culture in the digital, globalized society, effects of YouTube, Facebook on various platforms in a high-quality and adequate form. Consideration of current developments in the areas of performance, communication and preservation of audiovisual culture, adaptation strategies of the entertainment industry. Professional defense of the project (theoretical foundation, reflection, evalua-tion, argumentation, etc.) in connection with the Master's thesis. Autonomous finishing of the audiovisual environment realization using state-of-the-art technology: tests, publication, accompanying communication measures, perfor-mance/publication (including submission to competitions and festivals).
Learning Outcomes:
Students are able to: * independently carry out projects in an interdisciplinary team and present them in an appropriate manner to a larger professional audience. * present the resulting work in an environment that aligns with the nature and intention of the work, ensuring that its core message and objectives are clear to a larger professional audience.
Superior module:
Compulsory Elective 1 - Release & Presentation - Audio
Module description:
-
Master Project - Release - COMMUNICATION DESIGN
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | MMAM4M4MRCIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Lecture content:
Subject-specific issues relating to communication design are discussed as the students' projects progress. The focus is on questions regarding the realization of design projects, the role of designers in project teams and the further sharpening of the communication strategy.
Learning Outcomes:
Students are able to: * carry out projects independently in an interdisciplinary team and then present them in an appropriate form to a larger specialist audience. * present the resulting work in an appropriate environment that corresponds to the nature and intention of the work in such a way that its core message and objective become clear to a larger specialized audience.
Superior module:
Compulsory Elective 1 - Release & Presentation - Communication Design
Module description:
-
Master Project - Release - FILM
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | MMAM4MRFIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | final |
Lecture content:
Professional mastery of methods and tools for the completion and distribution of Future Cinema projects, including publication on various platforms, with consideration of current distribution channels. Expertise in the high-quality realization and presentation of innovative works, accompanied by a well-founded theoretical defense. Interdisciplinary team competence for the independent execution and completion of projects, as well as the autonomous finalization of Future Cinema projects to current technical standards, including the development of marketing materials and communication strategies for publication and participation in competitions and festivals.
Learning Outcomes:
Students are able to: * independently carry out projects in an interdisciplinary team and present them in an appropriate form to a larger professional audience. * present the resulting work in an environment that aligns with the nature and intention of the work, ensuring that its core message and objectives are clear to a larger professional audience.
Superior module:
Compulsory Elective 1 - Release & Presentation - Film
Module description:
-
| Legend | |
| Semester | Semesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June) |
| SWS | weekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course |
| ECTS Credits | Work load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student |
| Type | BP = Bachelor final exam DP/MP = Master final exam IL = Lecture with integrated project work IT = Individual training/phases LB = Lab (session) PS = Pro-seminar PT = Project RC = Course with integrated reflective practice RE = Revision course SE = Seminar TU = Tutorial UB = Practice session/Subject practical sessions VO = Lecture |