FH-Prof. Mag. (FH) Dr.
Arno Kinzinger
Fachbereichsleiter Business Intelligence, Digitalization & Science
Senior Lecturer
Department Business and Tourism
Senior Lecturer
Department Business and Tourism
Standort: Campus Urstein
Raum: Urstein - 223
Raum: Urstein - 223
Aktuelle Lehre
IMTB-B | 3. WS 2026 | Marktforschung | IL
KMUB-B | 3. WS 2026 | Quantitative Methoden | IL
KMUB-B | 5. WS 2026 | Mensch-KI-Interaktion | IL
WIN-B | 5. WS 2026 | Angewandte Datenanalyse | IL
Aktuelle Forschungsprojekte
- KM_VIRE: Digitalisierung bei KMU: Optimierung des Online Vertriebs durch Virtual Reality (VR) Digitalisierung bei KMU: Optimierung des Online Vertriebs durch Virtual Reality (VR)
Befeuert durch die zunehmende Digitalisierung der Wirtschaft, werden digitale Innovationen wie VR zu einer Vielzahl von Veränderungen in Unternehmen...
03/2017 - 02/2019
Aktuelle Publikationen
- Communication of Sociopolitical Purpose by Companies
In recent years, “purpose marketing” has emerged as a new communication approach. The idea is for companies to take an explicit stance on sociopolitical issues. This has become even more relevant in...
2025 - Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects
2025 - The Effectiveness of Instagram Posts Generated by Artificial Intelligence: A Comparison Between Posts Created by Human Experts and Artificial Intelligence
2025