Staff

DPM-B | 2. SS 2026 | Product and Service Management 1 | VO
DPM-M | 2. SS 2026 | Consumer Research 2 (quantitative) | UB
DPM-M | 2. SS 2026 | Master Thesis Seminar 1 | IL

• Timber for future? Attitudes towards timber construction by young millennials in Austria - Marketing implications from a representative study
  As the mitigation of climate change becomes critical, the public perception of wood as a sustainable building material that can facilitate the shift towards a bio-based economy is crucial to consider....
  2021
• Designing for the next (Circular) Economy. An appeal to renew the Curricula of Design Schools
  “We don't have a waste problem, we have a design problem", say Michael Braungart and William McDonough, the principle architects of the cradle‐to-cradle concept (Braungart & McDonough, 2010). Our...
  2017
• Gender Differences in Online Mass Customization: An Empirical Consumer Study Which Considers Gift-Giving
  Although several studies on gender commerce were published in the last decade, showing the importance of a differentiated address of men and women in marketing, studies on gender differences in online...
  2016