Staff

Mag. Dr.
Markus Lassnig

Head of Degree Programme Business Management
Senior Lecturer
Department Business and Tourism

Location: Campus Urstein
Room: Urstein - 236

T: +43-50-2211-1363
E: markus.lassnig@fh-salzburg.ac.at

Teaching

Current Publications

Nachhaltige Besucherstromlenkung im Alpenraum. Mehrwert datenbasierter Analysen und Interventionen mittels Nudging.
2022
A digital readiness check for the evaluation of supply chain aspects and company size for Industry 4.0
Purpose: While there are several readiness assessments regarding digital transformation (DT) and Industry 4.0 in extant literature, this study aims to contribute to (a) a better understanding of...
2021
Digitale Geschäftsmodelle und Smart Services
2020

To complete PURE profile

This website uses cookies. Those have two functions: On the one hand they are providing basic functionality for this website. On the other hand they allow us to improve our content for you by saving and analyzing anonymized user data. With the usage of the analysis cookies, your data will be probably transferred to the USA. You can redraw your consent to using these cookies at any time. Find more information regarding cookies on our Data Protection Declaration and regarding us on the Imprint.

Mandatory

These cookies are needed for a smooth operation of our website.

Name	Purpose	Lifetime	Type	Provider
cookie_consent_www_app	Saves your consent to using cookies.	1 year	HTML	Website

Marketing

With the help of these cookies we strive to improve our offer for our users. By means of anonymized data of website users we can optimize the user flow. This enables us to improve ads and website content.

Name	Purpose	Lifetime	Type	Provider
_meta_pixel	Registers a unique ID that identifies and recognizes the user.	3 months	HTML	Meta
linkedin_insight_tag	Registers a unique ID that identifies and recognizes the user. Used for targeted advertising.	session	HTML	LinkedIn
_rdt_uuid	Registers a unique ID that identifies and recognizes the user.	3 months	HTML	Reddit

Webstatistics

With the help of these cookies we strive to improve our offer for our users. By means of anonymized data of website users we can optimize the user flow. This enables us to improve website content.

Name	Purpose	Lifetime	Type	Provider
_ga	Used to distinguish users.	2 years	HTML	Google
_gid	Used to distinguish users.	1 day	HTML	Google
_dc_gtm_UA-7497985-1	Used by DoubleClick (Google Tag Manager) to help identify the visitors by either age, gender or interests.	2 years	HTML	Google
_gali	Used by Google Analytics to recognize clicks on different links with the same link target.	1 minute	HTML	Google

Staff

Mag. Dr.
Markus Lassnig

Teaching

Current Publications

Locations

Campus Urstein

Campus Kuchl

Campus Salzburg (University Hospital / SALK)

Campus Schwarzach (Kardinal Schwarzenberg Klinikum)

Newsletter

Follow Us

Quicklinks

Staff

Mag. Dr. Markus Lassnig

Teaching

Current Publications

Campus Urstein

Campus Kuchl

Campus Salzburg (University Hospital / SALK)

Campus Schwarzach (Kardinal Schwarzenberg Klinikum)

Mag. Dr.
Markus Lassnig