Mag. Dr.
Markus Lassnig
Studiengangsleiter Betriebswirtschaft
Senior Lecturer
Department Business and Tourism
Senior Lecturer
Department Business and Tourism
Standort: Campus Urstein
Raum: Urstein - 236
Raum: Urstein - 236
Aktuelle Lehre
BWLB-M | 1. WS 2025 | Strategic Innovation Management & Open Innovation | IL
BWLB-M | 3. WS 2025 | Innovation Management | IL
BWLB-M | 3. WS 2025 | Student Studies II | PT
IMTE-M | 3. WS 2025 | Digital Transformation in Tourism Project 2 | PT
KMUB-B | 3. WS 2025 | Digitale Transformation | IL
Aktuelle Publikationen
- Nachhaltige Besucherstromlenkung im Alpenraum. Mehrwert datenbasierter Analysen und Interventionen mittels Nudging.
2022 - A digital readiness check for the evaluation of supply chain aspects and company size for Industry 4.0
Purpose: While there are several readiness assessments regarding digital transformation (DT) and Industry 4.0 in extant literature, this study aims to contribute to (a) a better understanding of...
2021 - Digitale Geschäftsmodelle und Smart Services
2020