Mag. Dr.
Markus Lassnig
Studiengangsleiter Betriebswirtschaft
Senior Lecturer
Department Business and Tourism
Senior Lecturer
Department Business and Tourism
Standort: Campus Urstein
Raum: Urstein - 236
Raum: Urstein - 236
Aktuelle Lehre
BWLB-M | 2. SS 2026 | Komplexe Methoden des Innovationsmanagements | IL
IMTE-B | 6. SS 2026 | Transportation Management | IL
IMTE-M | 2. SS 2026 | Digital Transformation in Tourism Project 1 | PT
Aktuelle Publikationen
- Nachhaltige Besucherstromlenkung im Alpenraum. Mehrwert datenbasierter Analysen und Interventionen mittels Nudging.
2022 - A digital readiness check for the evaluation of supply chain aspects and company size for Industry 4.0
Purpose: While there are several readiness assessments regarding digital transformation (DT) and Industry 4.0 in extant literature, this study aims to contribute to (a) a better understanding of...
2021 - Digitale Geschäftsmodelle und Smart Services
2020