MultiMediaArt (Bachelor)

Curriculum

MultiMediaArt

Course titleSWSECTSTYPE

Art History

Semester	1
Academic year	1
Course code	MMAB1KGSVO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	final

Lecture content:

This course imparts basic knowledge of art history. It deals with key artistic developments and currents from classicism to the avant-gardes of the 20th century and offers a deeper understanding of visual art and its multiple interconnections with historical and socio-political circumstances. Students learn that art shapes human society and its communication. Art can give us a different view of history (Picasso: Guernica) or open up other possibilities of understanding. Current connections to the temporary work of the students are established and a sensitivity for the constructive influence of the visual arts on the theoretical and practical work of the students is created.

Learning Outcomes:

Graduates acquire basic knowledge of art history and art theory.

Superior module:

Related science 1

Module description:

Fundamental knowledge and skills in cultural theory: reflection and categorisation into current trends and characteristic creative and artistic contexts. Fundamental knowledge of media and cultural history in the fields of design and art history.

Audiovision

Semester	1
Academic year	1
Course code	MMAB1AUVIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

Basic introduction to sound effects and sound design using the example of multimedia productions and audiovisual performances * Sound design basics: differentiation and interaction of sound elements: dialogue, atmospheres, effects, foley and music through examples from film and interactive media * Basic effects in the sound-image relationship (e.g.: synchronicity, asynchronicity, cue points, sound ->image and image ->sound feedback, silence, speech and speech intelligibility) * Basic questions of sound design and sound dramaturgy related to the chosen medium with regard to script, dramaturgy, direction, character, perspective * The human voice & speech: cultural reference and expression * Basic functions of music in multimedia projects * Familiarisation with key artistic positions in sound design

Learning Outcomes:

Graduates have fundamental knowledge in working with sound and sound effects, understand the interplay between image and sound, and are familiar with key concepts of sound design. They can identify the sonic requirements of audiovisual projects, find or create suitable sound assets, and gain initial practical experience in sound design.

Superior module:

Design basics

Module description:

Fundamental knowledge and skills in visual design practice: idea development, design processes and methods; visual concept development; visual idiom: line, shape/surface, colour, texture, image composition; audio-visual media (audio-visual contexts); fundamental knowledge of visual perception (physiology, psychology, neurology/information pro-cessing). Fundamental skills for handling visual tools (digital and analogue). Fundamental visual technology knowledge.

Concept Development

Semester	1
Academic year	1
Course code	MMAB1KZEIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	3
ECTS Credits	4
Examination character	immanent

Lecture content:

The course teaches basic knowledge and techniques for finding topics and ideas, developing them into a concept that communicates the idea in a platform-appropriate way and presenting it. It imparts basic skills in the development of creative ideas within the framework of advertising campaigns, viral marketing, image or guerrilla campaigns, innovative ideas for conventional and new emerging media. Creative problem solving, critical reflection with one¿s own environment and concepts of content-oriented media design for the various platforms such as web, social media, film, print, game, TV, installation. The course concludes with the professional presentation of a communication concept, which is created in selected teams.

Learning Outcomes:

Graduates acquire fundamental creative problem-solving techniques and are able to apply them in an interdisciplinary manner across both analog and digital platforms. They are also capable of presenting their creative conceptual solutions professionally, convincingly, and in public settings.

Superior module:

Communication & work methods 1

Module description:

Fundamental knowledge and skills in organisation and the understanding of work in the creative and artistic environment of the creative industry, as well as responsible action in adjacent social and learning systems.

Cultural & Gender Studies

Semester	1
Academic year	1
Course code	MMAB1CGSVO
Type	VO
Kind	Compulsory
Language of instruction	English
SWS	1
ECTS Credits	1
Examination character	final

Lecture content:

This course aims to convey the historical and current power of gender constructions in media and society. It imparts basic intercultural competence in communicating and interacting successfully with people from other cultural backgrounds. Significant knowledge and skills in grasping and understanding the specific concepts of perception, thinking, feeling and acting in different cultures and genders are acquired not only by becoming familiar with theories, methods and models (i.e. gender, queer and postcolonial studies), but also by critically reflecting on one¿s own position in interaction traps and issues.

Learning Outcomes:

Graduates gain basic historical knowledge of the cultural space they themselves inhabit and can respond in a well-founded way to selected positions from the discourse on interculturality, intersectionality and gender. Alumni acquire creative and critical tools for analysing global cultural, socio-political and gender-specific contexts.

Superior module:

Related science 1

Module description:

Introduction to 3D

Semester	1
Academic year	1
Course code	MMAB13DEIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course imparts basic knowledge in the field of 3D animation and basic skills in animation tools with regard to the understanding of 3D space, user interfaces, modelling principles and technologies. It also instructs students in basic workflow and process structures in the creation of computer-generated images and image sequences.

Learning Outcomes:

Graduates understand the structure and navigation of 3D space as well as the functionality of user interfaces in 3D applications. They are able to create their own 3D models and apply basic shaders. Additionally, they know how to edit image sequences in post-production.

Superior module:

Design basics

Module description:

Introduction to Audio

Semester	1
Academic year	1
Course code	MMAB1AUEIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

* Basic principles of acoustics, listening and questions of sound aesthetics * Basic principles and methods of current audio and music production tools * Basic musical forms * Introduction to music production and creative design practice: * digital recording, voice recording and editing, working with samples, sound design and effects * Exercises, semester project and feedback * Basic principles of tonality and rhythm

Learning Outcomes:

Graduates gain an understanding of basic acoustic principles, acquire fundamental skills in using computer-based tools for musical design and the development of musical forms, learn the foundations and methods of current computer-based audio production tools (DAWs), and gain practical experience.

Superior module:

Design basics

Module description:

Introduction to Communication Design

Semester	1
Academic year	1
Course code	MMAB1KDEIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course explores topics such as composition, rhythm and harmonies in a way that is relevant across many disciplines. Access to strategic-pragmatic conceptual work, to the formulation of messages, is provided by an introduction to techniques of visual rhetoric. The skills taught include an introductory understanding of typography, colour and composition.

Learning Outcomes:

Graduates can distinguish between the formal and communicative qualities of different media and have gained initial experience with their specific design languages.

Superior module:

Design basics

Module description:

Introduction to Film & Studio

Semester	1
Academic year	1
Course code	MMAB1FSEIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course imparts basic technical and creative knowledge with existing FHS digital film equipment: basics in lighting (HMI, artificial light) and camera operation of a digital film camera. Basics in film resolution and design possibilities, state of the art technology and trends in modern digital cinematography practised on the free market. The course concludes with a small film project to be created and presented in selected teams.

Learning Outcomes:

Graduates are proficient in handling a digital film camera and have basic knowledge of lighting for digital cinematography. They are able to apply fundamental elements of film language, such as framing and resolution. Additionally, they can integrate into a small film crew and are familiar with the basic workflows of a film shoot.

Superior module:

Design basics

Module description:

Introduction to Photography

Semester	1
Academic year	1
Course code	MMAB1FGEIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

History of photography and its significance in the specific aesthetic and content-related context of an image-oriented information society. Significance of the photographic image in its cultural-historical development. Its effect and development in relation to painting, fine arts, motion pictures. Understanding the tension between the significance of photography as a reflection of reality and as an art form. In the theoretical part, students demonstrate their understanding of photo-historical theories and their connection to the artistic-aesthetic practice of photography with a written paper (essay or written exam). The written work demonstrates the student¿s understanding of the connection between the artistic-aesthetic design of a photograph and its content-related significance in the context of the history of photography and culture. The course conveys basic knowledge of the technology and design of digital photography and imparts basic skills in the use of cameras, lighting and exposure with a focus on digital photography. It teaches basic aesthetic skills in dealing with the photographic image, finding ideas, creative conception and photographic implementation. The practical part concludes with the presentation of a photographic project (exhibition).

Learning Outcomes:

Graduates have mastered fundamental photographic techniques and the basics of image composition. They are confident in handling a digital SLR camera and have basic knowledge of the history of photography and its artistic origins.

Superior module:

Design basics

Module description:

Media Studies 1

Semester	1
Academic year	1
Course code	MMAB1MW1VO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	final

Lecture content:

This course deals with the scientific analysis of media communication and examines the content, history and effect of various analogue, digital and mass media. The communicative platforms of our digitally networked society are in the foreground. Theories and methods from disciplines such as cultural studies, philosophy, literature theory, psychology, political science, sociology, anthropology, social theory, media history and media criticism are incorporated into the teaching of the basic media competences offered by media studies. The course thus complements practical project work in the field of media creation.

Learning Outcomes:

Graduates understand the connection between communication, media effects and the different media with a special focus on the new, digital mass media. Alumni acquire media competence and are able to understand, analyse and critically question communicative processes in digital as well as analogue media and to use them specifically for their intended effect.

Superior module:

Related science 1

Module description:

Media history 1

Semester	1
Academic year	1
Course code	MMAB1MA1VO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	4
ECTS Credits	3
Examination character	final

Lecture content:

Continuation, extension and deepening of the history of computer graphics, history of animation, description, analysis and critique of animation projects, important persons / artists, important technical developments, the digital image, analogue/experimental animation, current topics of computer graphics that have social relevance (e.g. 3D printing, AI, AR/VR). Continuation, expansion and deepening of basic knowledge of the disciplines and differentiation of cinematic perception: Introduction to basic knowledge of the aesthet-ics of cinema or film history and its technological-cultural as well as artistic develop-ment based on the analysis of film-historical examples, foundation of a cinematic awareness. Basic skills in the analysis and reappraisal of existing and past produc-tions under social and socio-political as well as aesthetic aspects. Introduction to the most important milestones of film history Continuation, extension and deepening of the orientation in separate music genres with a focus on contemporary music practice and embedding in conceptual - artistic work with sound and music. Historical and current references in music, sound art, multimedia and club culture. Current topics of reflexive musical creation, reflection on own work. Advanced Listening 2: Sound aesthetics and sound analysis. Continuation, expansion and deepening of different historical positions, styles, tech-niques and currents in communication design, as well as designers and their works that have shaped the history of design. Design history is critically questioned and compared with alternative approaches to the contextualisation of design products.

Learning Outcomes:

Graduates are familiar with key figures and technical developments in animation, CG, film history, and communication design. They can analyze animated works and films, understand historical contexts, and apply relevant terminology. They recognize the influence of historical milestones on contemporary media productions and integrate their own artistic work into cultural and stylistic contexts. Additionally, they have basic skills in describing sonic aesthetics.

Superior module:

Related science 1

Module description:

Scientific Work

Semester	1
Academic year	1
Course code	MMAB1WIAVO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	final

Lecture content:

This course imparts basic knowledge about scientific work: After clarifying the concept of science and scientific quality criteria, the development process of a scientific paper (literature search, research field, choice of topic, research design) as well as the key points of academic integrity (citation, referencing, source criticism) are explained. The students are taught the structure and writing style of a written paper and are given an overview of the research methods in the respective specialisations in bachelor studies. Students complete the course by writing a scientific text in connection with the course Media History 1 in the same semester.

Learning Outcomes:

Graduates are familiar with basic methodological approaches to research and science and are able to carry out in-depth text analyses. They have basic knowledge of how to write scientific papers.

Superior module:

Related science 1

Module description:

Course titleSWSECTSTYPE

Academic Reading & Writing

Semester	2
Academic year	1
Course code	MMAB2ARWIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	0.5
ECTS Credits	1
Examination character	immanent

Lecture content:

This course focuses on developing differentiated basic knowledge and skills with regard to academic writing and reading in English and on increasing linguistic flexibility in speaking and writing, especially academic vocabulary. Important topics of grammar are repeated and deepened. Challenging texts are analysed using reading methods and argumentation and paraphrasing skills are increased through written and verbal discussions.

Learning Outcomes:

Graduates have basic knowledge of academic writing and research practices in the English-speaking world. They are able to write simple academic texts in English and possess a foundational academic vocabulary. Additionally, they can correctly use common academic phrases.

Superior module:

Communication & work methods 2

Module description:

Fundamental knowledge and skills in working methodology expertise for creative and artistic media processes, in the areas of project management and presentation technology. Advance knowledge and expertise on the organisation and the understanding of work in the creative artistic environment of the creative industry, and responsible action in adjacent social and learning systems.

Concept Creation

Semester	2
Academic year	1
Course code	MMAB2KZEIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	2
Examination character	immanent

Lecture content:

Based on Concept Development, this course provides an in-depth look at the conceptual and content-related work of a communication concept, which is to be interpreted on an interdisciplinary basis. The focus is on the in-depth development of a detailed concept and how this content can be communicated to the intended target group. This can be a film / spot / a website / a game / a viral campaign / a print campaign / an application / an installation and much more. Creation of an elaborated concept based on professional standards. Creation of story and mood board, sketches, mock-ups, treatment, script excerpts, flowcharts, etc. for the project presentation. The course concludes with the presentation of a detailed concept of a well-planned and content-oriented idea, which is created in a team.

Learning Outcomes:

Graduates possess a deep understanding of analyzing content-related problems and transforming them into communicative solutions. They are capable of developing interdisciplinary and cross-platform communication campaigns and can professionally present and convincingly argue their concepts.

Superior module:

Design basics extension

Module description:

Advanced basic knowledge and fundamental expertise, as a supplement to the selected department. A broader, interdisciplinary understanding of design outside of the focus area of interest.

Introduction to Creative Coding

Semester	2
Academic year	1
Course code	MMAB2ECCIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

Basic principles and history of computer technology, especially the structure of a data processing system. Binary and hexadecimal systems, Boolean logic, coordinate systems and basic mathematical principles. Key concepts common to all modern programming languages, in particular variables, arrays, objects, attributes, loops, queries and functions. Application and configuration of integrated development environments. Exercises with the programming language p5.js applying the theoretical content in practice. Historical review of programmed art and algorithmic design. Project work to replicate historical projects and subsequent modification. Introduction to the visual (node-based) programming language vvvv and practical follow-up exercises.

Learning Outcomes:

Graduates acquire solid theoretical knowledge in programmed art and algorithmic design, along with the necessary technical foundations. They develop skills in both text-based and node-based programming languages. Furthermore, they formulate strategies for effective collaboration with developers, based on a deepened understanding of the different approaches to design and code development.understanding of the different approaches to the development of design and code will be acquired.

Superior module:

Design basics extension

Module description:

Advanced basic knowledge and fundamental expertise, as a supplement to the selected department. A broader, interdisciplinary understanding of design outside of the focus area of interest.

Media and Design Psychology

Semester	2
Academic year	1
Course code	MMAB2MGPVO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	final

Lecture content:

Course participants are familiarised with practical aspects of perception, media and behavioural psychology related to the creative process. On the one hand, they acquire methodical knowledge in order to manage creative processes of communication objec-tives more efficiently. They also learn about psychological tools that are helpful for communicating with clients.

Learning Outcomes:

Graduates receive an introduction to perception, media, and behavioral psychology as well as creativity research, with a particular focus on the demands of working in the creative services industry.

Superior module:

Related science 2

Module description:

Fundamental knowledge and skills in cultural and media theory, as well as media history in music. Differentiated knowledge and skills in cultural theory (reflection and categorisation into current trends and characteristic creative and artistic contexts), as well as fundamental skills in interpreting current cultural sciences knowledge on social developments.

Media history 2

Semester	2
Academic year	1
Course code	MMAB2MA2VO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	final

Lecture content:

Learning Outcomes:

Graduates know key figures, technical developments, and terminology in animation, CG, and film history. They analyze works, connect historical contexts to the present, and understand their impact on art, culture, and current productions. Additionally, they expand their stylistic references, conceptually integrate their own artistic work, and possess basic knowledge of sonic aesthetics and communication design history to historically contextualize design products.

Superior module:

Related science 2

Module description:

Multimedia Project 1

Semester	2
Academic year	1
Course code	MMAB2MMPPT
Type	PT
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	4
Examination character	final

Lecture content:

Independent selection of a task from the desired area of specialisation in bachelor studies, independent implementation of the project from conception to realisation and presentation.

Learning Outcomes:

Graduates are able to design a project adjusted to the available time frame, execute it independently and on schedule, and apply the skills acquired in previous specializations. Additionally, they can present and argue their project convincingly.

Superior module:

Project Differentiation

Module description:

Fundamental, practical qualification for a specific media area (media de-sign, computer animation, film, or audio) based on students¿ individual interests and potential through independent, problem-based solving of a practical task using differentiated fundamental knowledge and expertise in the specific area selected.

Narrative Methods

Semester	2
Academic year	1
Course code	MMAB2NAMVO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	final

Lecture content:

Students get to know different methods of storytelling. They explore the structures of effective storytelling and become familiar with effective techniques to structure concepts and narratives in a way that is optimised for the target group, to control attention and to build up dramatic tension. They learn to distinguish between forms of conveying narratives (information, media, memes, literature, film, games, satire, advertising, propaganda, conspiracy, fairy tales, myths, religion, etc.) and examine linear, non-linear and interactive storytelling and action sequences in narratives using concrete examples.

Learning Outcomes:

Graduates have learned to recognise narratives in entertainment as well as in everyday life. They understand principles of storytelling and can analyse narratives in terms of their underlying narrative structure and reflect on them critically (e.g. advertising and conspiracy myths).

Superior module:

Communication & work methods 2

Module description:

Photography Specialisation

Semester	2
Academic year	1
Course code	MMAB2FGVIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

This course imparts basic knowledge and techniques of researching and contextualising images and text. It focuses on the special relationship between text and image, the exciting interrelation of which is interpreted in the context of increasingly image-oriented communication. The relation of the meaning of text and image in the context of communication and art. The realisation of photographic image design and ¿textual¿ design. A picture is worth a thousand words, and a word can trigger a thousand pictures. The course concludes with a photographic/textual presentation on a selected topic.

Learning Outcomes:

Graduates possess a deep understanding of image, connotation, and photographic composition. They are able to translate independently researched topics into photographic series and experiment with the creative possibilities of photography.

Superior module:

Design basics extension

Module description:

Advanced basic knowledge and fundamental expertise, as a supplement to the selected department. A broader, interdisciplinary understanding of design outside of the focus area of interest.

Pop Culture 1

Semester	2
Academic year	1
Course code	MMAB2PC1VO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	final

Lecture content:

* Basic introduction to sound effects and sound design using the example of multimedia productions and audiovisual performances * Sound design basics: differentiation and interaction of sound elements: dialogue, atmospheres, effects, foley and music through examples from film and interactive media * Basic effects in the sound-image relationship (e.g.: synchronicity, asynchronicity, cue points, sound ->image and image ->sound feedback, silence, speech and speech intelligibility) * Basic questions of sound design and sound dramaturgy related to the chosen medium with regard to script, dramaturgy, direction, character, perspective * The human voice & speech: cultural reference and expression * Basic functions of music in multimedia projects * Familiarisation with key artistic positions in sound design

Learning Outcomes:

Graduates possess fundamental knowledge in the conscious use of sound and sound effects. They understand the interplay between image and sound and can conceptually integrate these layers. They are familiar with key terms in sound design and can communicate the sonic qualities of audiovisual products, identify, source, request, or partially create needed sound assets for projects. Additionally, they gain initial practical experience in sound design.

Superior module:

Related science 2

Module description:

Project Management 1

Semester	2
Academic year	1
Course code	MMAB2PM1VO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	final

Lecture content:

This course imparts basic knowledge for working with project management methods and processes. Basic terms, theoretical foundations, project phases (for media productions), effort estimation, rough planning, time planning (road maps), project management tools 1 and self-management are the core contents.

Learning Outcomes:

Graduates are familiar with the project phases and their completion criteria in media production. They know various methods of effort estimation and can apply them. They understand the project management triangle (magical triangle). Additionally, they know the key standard tools for planning media productions and are able to create a rough project plan for a media production.

Superior module:

Communication & work methods 2

Module description:

Elective 1 - Concept Art

Semester	2
Academic year	1
Course code	MMAB2WCAIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

This course aims to expand the basic knowledge and fundamental skills in analogue design with regard to the third dimension with a focus on bodies and space (through basic knowledge of perspective drawing and basic skills in using pencil and paper in the area of concept art for animation). It also covers additional technical principles of product design and the design of vehicles and devices.

Learning Outcomes:

Graduates possess fundamental sketching skills and understand how to apply two- and three-point perspective. They are capable of qualitatively evaluating concept art as well as designing basic characters and vehicles. Additionally, they are familiar with the advantages and disadvantages of different design media such as pencil, markers, and digital painting, and can apply these methods at a basic level.

Superior module:

Elective 1 - Concept Art

Module description:

Expansion of basic knowledge and fundamental skills of analogue design with regard to the third dimension with a focus on body and space (through basic knowledge of perspective drawing and basic skills in handling pencil and paper in the area of concept art for animation) and further technical basics of product design and the design of vehicles and devices.

Elective 1 - Sound & Performance 1

Elective 1 - Sound & Performance

Semester	2
Academic year	1
Course code	MMAB2WSPIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

* Actively shaping communication processes through sound * Creative and/or social form of staging, real-time - character, stage presence and communication, the body as a medium and means of expression * Historical context and contemporary forms: ephemeral processes in performance art * Technical prerequisites and methods * Live A/V technique (basics) and inclusion of other media in a performance * Practice: exercises and performance

Learning Outcomes:

Graduates have the ability to conceptualize and implement sound in a performance.

Superior module:

Elective 1 - Sound & Performance 1

Module description:

Basic knowledge and skills in conceptualising and actively shaping communication processes through body language and voice, as well as targeted use of the basic of sound, light, image for live performances and settings with an audience in numerous exercises and examples. Creative forms of (self-) staging, stage presence, performative communication with the audience.

Elective 1 - Staged Photography

Semester	2
Academic year	1
Course code	MMAB2WIFIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

This course expands on the knowledge of photographic techniques acquired in previous courses, using examples of various photographic styles such as advertising photography (Annie Leibowitz), fashion photography (David Chapelle), narrative photography (Simon Marsden), architecture and product photography. Students apply the technological and artistic knowledge they have acquired to staged photography. The focused use of various lenses (focal lengths - apertures - depths of field), aperture ratio, exposure time, light sensitivity (ISO), lighting, artificial daylight, image composition and various photographic tonalities play a major role in the context of photographic staging. More complex digital photo equipment, such as the Canon EOS 5D Mark III/IV, flash systems and filters are used. Intensive application of already acquired technical and basic creative principles of staged photography (framing, image composition, movement in the photographic image, etc.); development of an individual photographic style. The course ends with the presentation of a small independent photo project based on a given task.

Learning Outcomes:

Graduates possess advanced knowledge in photographic techniques and design, along with in-depth skills in handling digital SLR cameras, which they apply and further develop in complex artistic approaches. They experiment with the skills acquired in previous courses in working with photographic images, arrangements, lighting, and the aesthetic possibilities of photography to influence the image, develop ideas, and creatively realize photographic concepts. Additionally, they expand their expertise in photographic genres such as portrait and architectural photography and apply these in complex artistic photographic concepts, photo series, or photographic artworks.

Superior module:

Elective 1 - Staged Photography

Module description:

Expansion of basic knowledge in the technique and design of photography and teaching of differentiated basic skills in the use of digital and analogue reflex cameras, lighting, exposure, development and reproduction. Teaching basic aesthetic skills in dealing with the photographic image, arrangements, lighting, the aesthetic-photographic possibilities of influencing the image, finding ideas, the creative implementation of photgraphy concept.

Elective 1 - Visual Storytelling 1

Elective 1 - Visual Storytelling

Semester	2
Academic year	1
Course code	MMAB2WVSIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

Basic principles of storytelling with visual means. In exercises, media-independent effects such as the triggering of emotions are tested and condensed into persuasive moments.

Learning Outcomes:

Graduates are familiar with the basic principles of storytelling with visual means and have gained initial experience with effect interrelationships and affect techniques.

Superior module:

Elective 1 - Visual Storytelling 1

Module description:

Deepening basic competences in the conception of media-independent design Teaching basic skills in dealing with narrative structures, dealing with crossmedia effect contexts and the targeted use of narrative methods. Getting to know narrative methods for triggering emotional effects, such as affect techniques, e.g. dramaturgy for condensing moments of persuasion. Deeper examination of visual menas of expression in storytelling.

Focus - Audio

Audio Specialisation

Semester	2
Academic year	1
Course code	MMAB2AUVIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

* Music and sound design with virtual or electro-acoustic instruments * Musical forms and composition: melody, rhythm, beat programming, basics of arrangement * Creative use of DAWs and audio plug-ins (synthesiser / sampler / effects) * Practice: conception and development of audio projects based on individual musical orientations * Exercises, semester project and feedback * Presentation of musical and/or audiovisual concepts and works

Learning Outcomes:

Graduates possess advanced compositional, sonic-rhythmic, and technical skills for music production.

Superior module:

Focus - Audio

Module description:

Advanced basic knowledge of music production and sound aesthetics in multimedia environments, compositional, sonic-rhythmic skills for producing music, soundtracks, and sound effects in practice. Onlocation and field recordings (elective).

Soundtracks

Semester	2
Academic year	1
Course code	MMAB2STRIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

* Music effects and music - dramaturgy in audiovisual productions building on the integrated course ¿Audiovision¿ * Understanding and thinking about soundtracks as a unity of dialogue, music and effects * Practice in combining music and sound effects (foley, atmospheres, SFX) * Sound elements: pictorial reference, diegesis and practical design * Use of narrative music (e.g. film scores, game scores), examples * Historical - cultural references, aesthetic discourse and analysis * Sound Design Basics 2: basic principles of recording and designing sound elements * Practice of current artistic positions

Learning Outcomes:

Graduates have understanding and experience in the conscious use of sound and music in film and other audiovisual media.

Superior module:

Focus - Audio

Module description:

Focus - Communication design

Communication Design Specialisation

Semester	2
Academic year	1
Course code	MMAB2KDVIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course is both experimental and applied in its approach to design. In terms of content, students apply a critical questioning of media and social conventions. They engage with current topics from varying perspectives.

Learning Outcomes:

Graduates have deepened their basic knowledge of the conceptual and creative aspects of communication design with a focus on the development of independent visual languages and have expanded their competences in graphic and typographic design.

Superior module:

Focus - Communication design

Module description:

Fundamental knowledge of the conceptual and design aspects of com-munication design, with a focus on developing the student's own visual vocabulary. Fundamental competence in graphic and typographic design Fundamental knowledge of user-centred design Fundamental knowledge of methods for customer-oriented optimisation of processes, structures, and products.

Experience Design

Semester	2
Academic year	1
Course code	MMAB2EXDIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

As part of the course, students design an interaction in project work. In exercises, students become familiar with user-centred design with a focus on empathy work: selected customer-oriented methods for optimising processes, structures and products are tested.

Learning Outcomes:

Graduates are familiar with the basic principles of user-centred design and have learned selected methods for the customer-oriented optimisation of processes, structures and products in exercises.

Superior module:

Focus - Communication design

Module description:

Focus - Computeranimation

3D Specialisation

Semester	2
Academic year	1
Course code	MMAB23DVIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Advanced basic knowledge in 3D animation and differentiated basic skills in visualising and designing moving images and animation, in animation tools related to 3D space, user interface, modelling, texturing, dynamics and rendering.

Learning Outcomes:

Graduates can create complex 3D models and apply UV mapping. They are capable of developing advanced shaders, understand animation curves and keyframes, as well as basic lighting techniques. Additionally, they are familiar with the characteristics of cameras in 3D space and can independently execute small animation projects.

Superior module:

Focus - Computeranimation

Module description:

Advanced basic knowledge in the area of 3D animation and differentiated fundamental skills in visualising and designing moving images and animations, animation tools with respect to 3D space, user interface, modelling, texturing, rendering.

Interactive Authoring 1

Semester	2
Academic year	1
Course code	MMAB2IA1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

Introduction to interactive environments and their creation environments, scripting basics, basic IT principles in applications, code, data and client & server environments; import and integration of art assets into interactive environments.

Learning Outcomes:

Graduates are able to explain the requirements for real-time capable assets for game engines in their own words and know appropriate quality criteria for pre-made assets, which they can apply. They are proficient in the asset import process, loading assets such as 3D models or sounds into a game engine, and use a scripting language to create simple interactive applications where users can manipulate objects using standard input methods.

Superior module:

Focus - Computeranimation

Module description:

Focus - Film

Film & Studio Specialisation

Semester	2
Academic year	1
Course code	MMAB2FSVIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Introduction to the basics of modern digital film design from both the technical and design perspective through lecture elements that provide insights into the basics of film techniques and design possibilities based on film models (e.g. films by Orson Welles or Stanley Kubrick) and teach the basic technical concepts of digital film technology, such as white balance, focal lengths, etc. In addition, the course includes small practical exercise units. Introduction to camera and lighting technology using the UAS-specific digital film equipment such as the Sony FS digital video cameras, as well as artificial (Tungsten) and daylight spotlights (HMI). Exercises with this equipment using small film assignments. Introduction to lighting (3-point lighting), lighting moods and camera movements. The aim of the course is to realise a small film task both technically and creatively at a professional level.

Learning Outcomes:

Graduates are able to create complex lighting setups and apply cinematic language. They understand the relationship between cinematic design and intention and possess advanced knowledge in handling digital film equipment. Additionally, they master basic camera movements and can independently execute small film projects.

Superior module:

Focus - Film

Module description:

Advanced fundamental knowledge and skills on technical and design options for film pro-duction, with respect to: classic camera language / camera settings / film resolution and visual fundamentals of aesthetic film design, translating emotional moods and scenarios to the visual language of film and TV, developing a unique visual vocabulary. Advanced technical knowledge on handling modern HD cameras and cinematic lighting. The course ends with a small team film project.

Scriptwriting Basics

Semester	2
Academic year	1
Course code	MMAB2SWBIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	final

Lecture content:

Introduction to the basic principles of cinematic storytelling. Students learn the basic principles of storytelling and translating it into script form, which forms the basis for a short film. Basic concepts of dramaturgy and suspenseful storytelling are taught as well as its translation into a short screenplay to build the first bridge to visual storytelling. Transfer to the creation of a MultiMedia 1 project is not compulsory but recommended.

Learning Outcomes:

Graduates are able to tell small, interesting, and engaging stories following classic film dramaturgy principles. They learn the formal basics of screenwriting and understand their importance. Additionally, they acquire the skills to translate their reflections, research, and visions into compelling stories that captivate an audience. They understand how stories are adapted into screenplays within the cinematic context and know the difference between prose and a screenplay.

Superior module:

Focus - Film

Module description:

Course titleSWSECTSTYPE

Media Law

Semester	3
Academic year	2
Course code	MMAB3MERVO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	2
Examination character	final

Lecture content:

In their artistic work, students at MultiMediaArt move for the most part in both digital and analogue public space. Their work and results very often involve the input and collaboration of third parties. Their results are in the publicly visible digital and analogue space. Media law deals with the regulation of private and public (universal) information and communication. Especially in the digitally networked age, it is of existential importance for students to know about copyright regulations and the legal framework to which their artistic work is subject. Topics such as the protection of ideas, the legal requirements for the publication of works, country-specific differentiation and the relationship between copyright, the right to the image/sound/idea, their exploitation, buyouts, licensing models, etc. are topics that students will already encounter during their studies and that will constantly accompany them in their professional development.

Learning Outcomes:

Graduates gain a comprehensive overview of the legal situation in which they operate with their work. Alumni learn about the interrelationships between authors and exploitation rights and gain insight into the legal constellations of their subject area. Alumni are made aware of the legal contexts of multimedia productions and become familiar with the individual, important legal components to which a modern, multimedia production is subject.

Superior module:

Communication & work methods 3

Module description:

Specific advanced knowledge and skills in subject-specific project management. Differen-tiated knowledge of project management methods and processes.

Media Studies 2

Semester	3
Academic year	2
Course code	MMAB3MW2VO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	2
Examination character	final

Lecture content:

This course continues the topics from Media Studies 1. It deepens students¿ knowledge in the field of scientific analysis of media communication, which deals with the content, history and effect of various analogue and digital media, in particular mass media and the communicative platforms of our digitally networked society. Students become familiar with different survey and research instruments from qualitative and quantitative research methods. Media studies generates a high level of media competence, which has existential relevance for the students and complements practical project work in the field of media design.

Learning Outcomes:

Graduates understand the relationship between communication, media impact and the different delivery formats across digital and analogue platforms of messages with a special focus on the new, digital mass media. Alumni acquire media competence and are able to understand, analyse and critically question communicative processes in digital and analogue media. Alumni acquire the competence to use communicative processes in the analogue and digital environment in a targeted manner for their intended effect.

Superior module:

Related science 3

Module description:

Fundamental knowledge and analytic capabilities in media history, and analysis of film and art theory. Differentiated fundamental knowledge and analytic capabilities in media and cultural theories, with a focus on the reflections of the 20th century. Differentiated knowledge of the scientific method, with a focus on ¿qualitative research methods¿. Fundamental knowledge of different scientific analytic processes. Differentiation from the quantitative method.

Pop Culture 2

Semester	3
Academic year	2
Course code	MMAB3PC2VO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	2
Examination character	final

Lecture content:

Continuation, consolidation and expansion of the topics from Pop Culture 1: * Pop culture as a seismograph of changing media uses (e.g. streaming, downloads, cross-media productions and their effects on pop-cultural artefacts) * Special attention is paid to current dispositives of pop-cultural phenomena and their artistic realisations or forms (e.g. GiFs, memes, selfies, TikTok videos) as well as their social references, history and communities * Characteristics and current topics within pop culture and digital arts (e.g.: cyber culture, digital utopias, virtuality) * Pop culture theory & analysis approaches and their relations to cultural studies, rhizomatics, genealogy/archaeology, deconstructions, gender studies * Learning to think in a transdisciplinary contextual way, including de-contextualisation and re-contextualisation as cultural, artistic and creative practices

Learning Outcomes:

Graduates recognise pop culture and its phenomena as part of artistic-multimedia work and as a constant transformation between different genres, disciplines and social developments. Alumni are aware of current pop cultural aspects and topics in the context of cultural and gender studies, intercultural communication and sociological positioning on plural dimensions of life.

Superior module:

Related science 3

Module description:

Project Management 2

Semester	3
Academic year	2
Course code	MMAB3PM2VO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	final

Lecture content:

This course imparts advanced knowledge for working with project management methods and processes. The course content includes detailed planning, risk management, costing, project documentation, project marketing, case studies in media production, workflows in the creative industries (systemic, agile, hybrid,...) and Project Management Tools 2.

Learning Outcomes:

Graduates are familiar with the essential tools for management and communication in media productions. They understand the importance of project documentation and are aware of format-specific requirements (film, interactive media, events). They know various project management workflows and can select and apply them based on the project's needs. They are able to perform basic cost calculations (EPU, SME) and can create a detailed project plan for a media production (MMP1), as well as a rough marketing plan.

Superior module:

Communication & work methods 3

Module description:

Specific advanced knowledge and skills in subject-specific project management. Differen-tiated knowledge of project management methods and processes.

Department - Department specialisation Audio 1

Audio Producing 1

Semester	3
Academic year	2
Course code	MMAB3PRAIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	0.5
ECTS Credits	1
Examination character	immanent

Lecture content:

* The music business from an artist¿s point of view * Planning living costs, rates & fees, taxes, self-employment and hiring * Financing and funding opportunities for projects * PR & networking * Portfolio * Project schedules

Learning Outcomes:

Graduates have basic knowledge of budgeting, financing, and PR from an artist's perspective.

Superior module:

Department - Department specialisation Audio 1

Module description:

Advanced, practical skills in music production: Current hardware and software in use, implementing a variety of sound aesthetics and music styles, forms and tools for sound synthesis, sampling, sound design and sound modification, composition and arrangement Game audio fundamentals (composition, sound design, interactive audio tools), working in professional studio environments for microphones, recording, mixing, and mastering. Additional expertise through current input from guest professors.

Composition 1

Semester	3
Academic year	2
Course code	MMAB3CO1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

* Basic principles of musical composition, meaning and interrelationship of sounds, basic principles of different compositional techniques, harmonic structures, melodic structures * Chords and chord combinations * Advanced Listening 2 and familiarisation with experimental compositional possibilities * Implementation of the musical principles of rhythm and tonality * Composing for images (soundtracks)

Learning Outcomes:

Graduates have skills in designing harmony, melody, and rhythm with regard to the musical design of media products.

Superior module:

Department - Department specialisation Audio 1

Module description:

English Study Group 1 - Audio

Semester	3
Academic year	2
Course code	MMAB3EAUIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	0.5
ECTS Credits	1
Examination character	immanent

Lecture content:

The English Study Group focuses on expanding the competence of spoken English. Discussing and presenting content from the chosen specialisation in bachelor studies increases language skills (including phrasing, intonation, presentation technique). Grammar and vocabulary are improved through targeted exercises and text analysis. Intercultural aspects of the intended professional field are reflected upon (e.g. international curriculum vitae).

Learning Outcomes:

Graduates can discuss and argue theoretical and practical topics in English. They are able to present content and projects appropriately in English and possess descriptive vocabulary and scientific terminology.

Superior module:

Department - Department specialisation Audio 1

Module description:

Guest Lecture Audio 1

Semester	3
Academic year	2
Course code	MMAB3GLAIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

The guest professor / guest artist contributes industry-relevant, socially virulent and/or artistically current topics and impulses.

Learning Outcomes:

Graduates possess in-depth knowledge of industry-relevant, socially significant, and/or artistically current topics.

Superior module:

Department - Department specialisation Audio 1

Module description:

Interactive Audio 1

Semester	3
Academic year	2
Course code	MMAB3INAIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

* Game audio basics: examples, artistic embedding and multimedia reference * Insights into the creation of interactive soundtracks and environments * Sound interaction in virtual environments * Differences to timeline-based music and sound production and preconditions * Project procedures and teams (audio lead) * Compositional and sound design approaches * Basic knowledge of interactive audio software and interactive environments * Basic knowledge: game engines and middleware

Learning Outcomes:

Graduates gain insight into the creation of soundtracks (sounds and music) in interactive environments.

Superior module:

Department - Department specialisation Audio 1

Module description:

Music Production 1

Semester	3
Academic year	2
Course code	MMAB3MP1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	4
Examination character	immanent

Lecture content:

* Design of sound, melody, rhythm, space and sound spectra * Target-oriented handling of current hardware and software tools in DAWs * Practice: exercises in music production, arrangement, mixing and mastering * Implementation of individual projects and their presentation * Sound-technical and musical recording and editing principles * Deliveries: technical prerequisites and standards * Mixing & mastering basic principles * Basic principles of studio acoustics and room optimisation

Learning Outcomes:

Graduates are able to professionalize and implement music productions in various music genres.

Superior module:

Department - Department specialisation Audio 1

Module description:

Recording Arts & Studio Technology

Semester	3
Academic year	2
Course code	MMAB3RASIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1.5
ECTS Credits	3
Examination character	immanent

Lecture content:

* Sound aesthetics and artistic conception * Studio acoustic prerequisites * Professional recording systems and DAWs * Equipment types and cabling * Studio technology: mixing consoles, outboard * Microphone arrangement * Practice: recording (voice, instruments), processes and project management

Learning Outcomes:

Graduates are able to plan, prepare, execute, and lead recording processes in a sound studio.

Superior module:

Department - Department specialisation Audio 1

Module description:

Sound Synthesis

Semester	3
Academic year	2
Course code	MMAB3SSYIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

* Sound synthesis in a modular environment (hardware and software, analogue and digital) * Assignment of current sound aesthetics to the methods used * Sound-aesthetic characteristics of different synthetic forms and skills in combining sound modules * Sound design and modulation * Implementation of individual ideas and application in live and studio contexts * Transitions into audiovisual systems

Learning Outcomes:

Graduates have knowledge of current forms and principles of analog and digital sound generation, as well as their structure and sound modification capabilities. They are capable of creating sound design using synthesizers (both analog and digital).

Superior module:

Department - Department specialisation Audio 1

Module description:

Department - Department specialisation Communication Design1

Corporate Design

Semester	3
Academic year	2
Course code	MMAB3CDEIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	4
Examination character	immanent

Lecture content:

Conception and design of a visual identity on a given or self-selected theme. Development of a brand identity/positioning and brand story. Creative derivation from the identity into a design system with basic elements that characterise the brand (identification elements, colour world, visual language, typography, etc.) and design principles. Acquisition of in-depth competences in the use of typography (in corporate design). Development of identity-giving communication programmes and applications: brand as an expression of corporate identity, culture and strategy.

Learning Outcomes:

Graduates have conceived and designed a cross-media image.

Superior module:

Department - Department specialisation Communication Design1

Module description:

Advanced fundamental knowledge of visual rhetoric: targeted use of figurative language to create ¿Aha experiences¿ and moments of identification Fundamental expertise in the analysis, discussion, and conceptualisation of persuasive concepts Advanced conceptual skills in the interplay of formal aesthetic and semantic design aspects. Advanced conceptual and design competence in visual identities Development of a brand identity/positioning and brand story Advanced fundamental knowledge of typographic rules. Foundations of handling information architecture, user experience design and usability through the development of scenarios, personas, user flows and wire frames.

English Study Group 1 - Communication Design

Semester	3
Academic year	2
Course code	MMAB3KDIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	0.5
ECTS Credits	1
Examination character	immanent

Lecture content:

Learning Outcomes:

Superior module:

Department - Department specialisation Communication Design1

Module description:

Graphic Design

Semester	3
Academic year	2
Course code	MMAB3GFDIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Deepening conceptual skills in the interplay of formal aesthetic and semantic design aspects, with a focus on animated graphics. Design of progressive animated posters and banners.

Learning Outcomes:

Graduates have deepened their skills and abilities in conceptual design with a focus on independent and experimental visual languages and with particular attention to animated graphics.

Superior module:

Department - Department specialisation Communication Design1

Module description:

Interface Design 1

Semester	3
Academic year	2
Course code	MMAB3IF1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	4
Examination character	immanent

Lecture content:

Basic principles of information architecture, user experience design and usability through the development of scenarios, personas, user flows and wireframes. Creating icons and other interface elements.

Learning Outcomes:

Graduates have basic skills and competencies in interface design, illustration, information graphics, and visual storytelling, particularly in digital techniques.

Superior module:

Department - Department specialisation Communication Design1

Module description:

Typography 1

Semester	3
Academic year	2
Course code	MMAB3TY1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

This course covers key aspects of typographic rules and regulations in analogue form and through hands-on practice. The connection between non-digital tools and the resulting type forms is explored as a component of the visible form, as well as their historical development. A comparison of paper versus screen clarifies material and media specifics.

Learning Outcomes:

Graduates have basic knowledge of type as a fundamental design element and have expanded their skills in typographic design.

Superior module:

Department - Department specialisation Communication Design1

Module description:

Visual Rhetorics

Semester	3
Academic year	2
Course code	MMAB3VRHIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	4
Examination character	immanent

Lecture content:

This course deals with the techniques of visual rhetoric: the targeted use of figurative language to create ¿aha experiences¿ and moments of identification. Analysis, discussion and conception of persuasive concepts on the basis of a project.

Learning Outcomes:

Graduates can name criteria for the communication success of visual rhetoric and have deepened competencies in the conception and development of visual communication strategies.

Superior module:

Department - Department specialisation Communication Design1

Module description:

Department - Department specialisation Compunteranimation 1

Animation Fundamentals 1

Semester	3
Academic year	2
Course code	MMAB3AF1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2.5
ECTS Credits	3
Examination character	immanent

Lecture content:

Basic 3D concepts, project setup, hierarchies, layers, instances, copies, deformers (FFD, non-linears, blendshapes), constraints, basic rigging, driven keys, basic expressions & scripts, principles of animation, animation editors.

Learning Outcomes:

Graduates can professionally set up a 3D project, create simple rigs, and write basic expressions or scripts. They understand object hierarchies and the applications of constraints, know the differences, characteristics, and uses of deformers, and produce computer animations while adhering to technical requirements.

Superior module:

Department - Department specialisation Compunteranimation 1

Module description:

Advanced knowledge in the area of 3D animation, and advanced skills in animation tools: use of 3D computer graphics as a customised visual design aid; planning, production, and presentation of a 3D animation project; combination of 3D animation/graphic with the areas of graphic/motion design/video/audio. Fundamental knowledge on the behaviour of bodies in motion and fundamental skills for handling chronophotography and motion analyses with respect to the practical skill of working with animation (conceptual strength thanks to comfort with handling timing and rhythm). Knowledge in the areas of compositing and editing of motion pictures, and basic computing tools skills with respect to: plates and source footage, integrating these into time-based work and the ability to create effects in post-production. Fundamental knowledge in the area of anatomy and moulding, visualising and designing models. Fundamental knowledge of handling interactive authoring tools and interaction design.

Animation Production 1

Semester	3
Academic year	2
Course code	MMAB3AP1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2.5
ECTS Credits	3
Examination character	immanent

Lecture content:

Conception and planning of animation projects, director¿s interpretation, storyboards, previz, briefing, offers, invoicing, costing,...

Learning Outcomes:

Graduates can write a director¿s interpretation and create a rough storyboard. They are capable of planning and producing a 3D previs. Additionally, they can calculate labor costs for both freelancers and employees, plan and budget projects, and prepare professional proposals. They also understand the importance of professional pre-production.

Superior module:

Department - Department specialisation Compunteranimation 1

Module description:

Character 1 - Concept Art & Modelling

Semester	3
Academic year	2
Course code	MMAB3C1CIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Concept art, character design, moods, anatomy, character modelling, sculpting, topology, stylisation of characters

Learning Outcomes:

Graduates can create mood boards and design, model, and texture stylized 3D characters. They understand the workflow differences between sculpting and box modeling, recognize the importance of clean topology, and are able to create it. Additionally, they understand baking object information into textures.

Superior module:

Department - Department specialisation Compunteranimation 1

Module description:

Dynamics

Semester	3
Academic year	2
Course code	MMAB3DYNIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1.5
ECTS Credits	2
Examination character	immanent

Lecture content:

Particle systems, emitters, force fields, cloth simulation, rigid body simulation, soft body simulation, particle instancing, particle rendering, particle expressions, collisions, goals.

Learning Outcomes:

Graduates can create complex particle systems and write simple particle expressions. They are able to render particles and add dynamic effects to an existing scene. Additionally, they can independently apply the techniques learned in a project, know the differences, properties, and use cases of force fields, and understand the difference between creation and runtime expressions.

Superior module:

Department - Department specialisation Compunteranimation 1

Module description:

English Study Group 1 - Computer Animation

Semester	3
Academic year	2
Course code	MMAB3EANIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	0.5
ECTS Credits	1
Examination character	immanent

Lecture content:

Learning Outcomes:

Superior module:

Department - Department specialisation Compunteranimation 1

Module description:

Guest lecture 1 - Animation

Semester	3
Academic year	2
Course code	MMAB3G1CIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

Guest lecturers from the creative industries present current examples of emerging trends and technologies in guest lecture form or as a workshop.

Learning Outcomes:

Graduates have an in-depth understanding of the latest trends and technical developments and are able to apply the skills they have acquired in their projects.

Superior module:

Department - Department specialisation Compunteranimation 1

Module description:

Interactive Authoring 2

Semester	3
Academic year	2
Course code	MMAB3IA2IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1.5
ECTS Credits	3
Examination character	immanent

Lecture content:

Game art, real-time asset production, procedural texture systems, node-based authoring

Learning Outcomes:

Graduates can create both realistic and stylized procedural textures and use them in game engines. They are able to create and export technically clean game assets, as well as further edit these assets in engines. Additionally, they can independently apply the skills learned in projects and understand the difference between realtime and VFX/animation assets.

Superior module:

Department - Department specialisation Compunteranimation 1

Module description:

Rendering & VFX 1

Semester	3
Academic year	2
Course code	MMAB3RVFIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Layer-based compositing, basic technical principles of video material, rotoscoping, keying, tracking, linear workflow, VFX onset basics, photorealistic rendering, PBR workflow, lighting, shader creation, image composition, look development

Learning Outcomes:

Graduates are able to plan a simple VFX shot and solve basic VFX tasks independently. They can render a photorealistic scene image, understand light types and their applications, and are familiar with technical quality criteria for video data. Additionally, they have an understanding of shaders and material properties and can apply the principles of composition in their own work.

Superior module:

Department - Department specialisation Compunteranimation 1

Module description:

Department - Department specialisation Film 1

Digital Art Direction 1

Semester	3
Academic year	2
Course code	MMAB3DADIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

In-depth knowledge and skills of content digital editing as a creative process. In-depth technical introduction to digital post-production and its software such as Avid Media Composer, Final Cut Pro and DaVinci. Focus on the connection between technical expertise, software handling and content-related work. Editing as a content-based, aesthetic form of expression. Initial introduction to the basics of colour correction and compositing.

Learning Outcomes:

Graduates understand the basics of film editing and are proficient in common post-production software. They recognize the artistic possibilities offered by post-production and receive an introduction to art historical connections that influence the post-production process.

Superior module:

Department - Department specialisation Film 1

Module description:

Advanced knowledge and skills for staging a (scripted) scene using diverse creative op-tions and the individual factors of the mise en scene (such as the lighting design, set design, direction, costuming, masks, camera style and movement, image composition and dynamism of a scene). Fundamental knowledge of acting and directing for the presentation of a diverse range of emotional scenarios as part of a film shoot. Fundamental knowledge and skills in script writing (framework theoretical terms, considering different dramaturgical concepts in film history and in the present day. Fundamental knowledge and skills in content digital editing as a creative process. Advanced skills in creativity, production and technology management for creating complex digital films.

Digital DoP 1

Semester	3
Academic year	2
Course code	MMAB3DOPIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Introduction to more complex lighting, camera movements and the first steps from camera operator to director of photography/lighting cameraman

Learning Outcomes:

Graduates can create complex lighting setups and use camera movements purposefully. They are able to light a space according to given specifications and understand the relationship between camera movement and cinematic language. Additionally, they know the effects and uses of framing and camera angles.

Superior module:

Department - Department specialisation Film 1

Module description:

Digital Storytelling

Semester	3
Academic year	2
Course code	MMAB3DSTIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

In the digital age, anyone can tell stories with their camera. The camera is not only a technical tool, it¿s also a very good storyteller. You can tell good stories, evoke emotions and convey content with framing, settings and movement. Many camerawomen and cameramen are too technical and don¿t work as image creators using the power of images to evoke emotions. This course focuses on innovative storytelling in images, visual rule-breaking and experimenting with new formats, such as upright arrangements (Instagram) or VR productions, e.g. the VR play ¿Eine Endzeitreise¿ by the Schauspielhaus Graz. How do I frame this, which images do I choose to create cuts in a VR work, how do I compose a one-shot, etc.? The visual staging of a story incorporating technical knowledge from previous courses and acquiring the ability to narrate artistically, spontaneously and visually, and to adapt to the visual narrative flow of various platforms. The course focuses on learning to narrate fluently through visual means, be it in directing, cinematography or post-production. The source material for everything is the moving image, which will be innovatively developed in this course.

Learning Outcomes:

Graduates can translate a story into a sequence of images and develop a sense for framing and composition. They understand the connection between image sequences and their impact on the story. They are proficient in digital camera techniques and focus on using the technology for creative purposes rather than solely for technical accuracy. They are capable of telling stories through moving digital images across multiple platforms (portrait mode, mobile, web, etc.) and can independently apply the techniques learned in a project. Additionally, they understand the difference between real-time and VFX/animation assets.

Superior module:

Department - Department specialisation Film 1

Module description:

Directing

Semester	3
Academic year	2
Course code	MMAB3DRTIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	4
Examination character	immanent

Lecture content:

* This course imparts basic knowledge of acting and directing for the presentation of a diverse range of emotional scenarios as part of a film shoot. The focus of the course is on the basic ability to work with actors, familiarity with the process of a production, and the ability to lead people creatively, to respond and to communicate one¿s own ideas to them. * The ability to translate a template and/or artistic vision into a cinematic work. * The ability to take responsibility for the content as well as the technical realisation of a cinematic work. * Acquiring the technique to involve staff/team members in an artistic, cinematic vision and to use their specialised skills in a targeted manner for the cinematic translation.

Learning Outcomes:

Graduates can lead a film crew on a medium-sized film set and understand the processes, hierarchies, and responsibilities involved. They take on the artistic responsibility for adapting a source material and interpret it with their own style. Additionally, they can direct actors, implement scenes, and manage the interaction between camera, acting, and the set.

Superior module:

Department - Department specialisation Film 1

Module description:

English Study Group 1 - Film

Semester	3
Academic year	2
Course code	MMAB3EFIIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	0.5
ECTS Credits	1
Examination character	immanent

Lecture content:

Learning Outcomes:

Superior module:

Department - Department specialisation Film 1

Module description:

Film Producing 1

Semester	3
Academic year	2
Course code	MMAB3FP1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

* Basic knowledge of producing, costing, time estimation and handling of film projects. The exact process of a film production, from the transformation of the facts of a script into a shooting schedule to a fixed pre-production plan, which is the foundation of any costing. Insight into the process of a film production from the perspective of a producer and his/her position and function within the workflow of a film production. * Basic introduction to the basic components, the translation of a script into a shooting schedule, a costing and the basic legal framework that the producer must guarantee.

Learning Outcomes:

Graduates gain insight into the budgeting of a film project, can create a shooting schedule and a breakdown. They also get an overview of the daily work and processes of a producer and are familiar with the legal aspects in pre-production, production, and post-production.

Superior module:

Department - Department specialisation Film 1

Module description:

Innovation Guest Professor 1

Semester	3
Academic year	2
Course code	MMAB3IG1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

This course reacts spontaneously to new developments in content and technology, such as the Virtual Studio in the film sector, and features cutting-edge professionals who give students an up-to-date insight into the latest developments in technology and content. This is absolutely necessary given the rapid development cycles of digitalisation.

Learning Outcomes:

Graduates stay up-to-date in terms of technology and content.

Superior module:

Department - Department specialisation Film 1

Module description:

Scriptwriting 1

Semester	3
Academic year	2
Course code	MMAB3SW1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	4
Examination character	immanent

Lecture content:

Introduction to both the form and content of screenwriting according to film business and industry standards. Basic introduction to film dramaturgy, dialogue writing, screenwriting and film storytelling in various formats.

Learning Outcomes:

Graduates are able to translate an idea into a professional screenplay and understand the fundamentals upon which the storytelling process is built. They can differentiate between literature and screenplay and are capable of planning and budgeting a project. Additionally, they understand the differences between a pitch, treatment, and screenplay.

Superior module:

Department - Department specialisation Film 1

Module description:

Elective 2a - Conception and Production 1

Conception & Production 1

Semester	3
Academic year	2
Course code	MMAB3WK1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

Creativity finds its purpose in unusual solutions to problems that arise from looking at problems from diverse perspectives, arriving at unusual and effective solutions after analysing (divergence) and synthesising (convergence) the problems. The first step is to recognise and understand the creative process and its languages, after which it must incubate and the imagination must be used in both an intuitive and controlled way. With creative strategies such as design thinking, thinking design, synectics or brainstorming and a fund of creative tools and techniques, problems can then be identified and solved with conceptual approaches. In this course, we recognise and steer the creative process and, by reflecting on the social, socio-political and cultural-political as well as economic situation, we work out problem situations whose solutions then manifest themselves in developed concepts that are implemented in the second part of the project. The individual processes of the course will focus on depth, e.g. with extensive research and sufficient time to give the acquired and learned space to develop. This also includes short excursions to the Salzburg Museum of Modern Art or to exhibitions in the Salzburg Fotohof. The concepts developed, cross-platform depending on the requirements, are then professionally implemented.

Learning Outcomes:

Graduates learn to analyse problems, to synthesise and to arrive at solutions, which are recorded in concepts that form the basis for implementation. Alumni become familiar with and apply creative strategies such as design thinking, thinking design, synectics or brainstorming, as well as a pool of creative tools.

Superior module:

Elective 2a - Conception and Production 1

Module description:

Students learn to analyse problems, to synthesise and to arrive at solutions, which are recorded in concepts that form the basis for implementation. Students become familiar with and apply creative strategies such as design thinking, thinking design, synectics or brainstorming, as well as a pool of creative tools.

Elective 2a - Creating Visual Drama 1

Creating Visual Drama 1

Semester	3
Academic year	2
Course code	MMAB3WC1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

The course, which runs over 2 semesters, will tell a story based on art historical influences from photography to motion pictures. The focus is not on camera technology but on the ability to translate a story into images in such a way that the images convey the emotionality of the story to the viewer as strongly as possible. In doing so, graphic novels, photography, painting, sculpture and architecture will be used to provide the largest possible pool of options for narrating with a photographic image as a style and sequence of images/film.

Learning Outcomes:

Graduates gain a comprehensive overview of art historical trends and their influence on modern image design in photography and film. Alumni will understand the contexts and mechanisms in which art historical influences such as painting or architecture are reflected in and influence works such as Christopher Nolans Batman trilogy or William Egglstones photography. Alumni learn to create short stories and visually outline them in photography and film.

Superior module:

Elective 2a - Creating Visual Drama 1

Module description:

Students gain a comprehensive overview of art historical trends and their influence on modern image design in photography and film. Students will understand the contexts and mechanisms in which art historical influences such as painting or architecture are reflected in and in-fluence works such as Christopher Nolan¿s Batman trilogy or William Eg-glstone¿s photography. Students learn to create short stories and visually outline them in photography and film.

Elective 2a - Gamestudies & Gamedesign

Game Studies & Game Design 1

Semester	3
Academic year	2
Course code	MMAB3WG1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

Basic elements of games; analysis and comparison of different definitions of game, games and gameplay; history of gaming; theories of interaction and relevant quality factors; classical game theory; game rules, game balance and challenges; quality criteria in relation to games; culture-specific aspects of games; storytelling and narration; overview of different genres of games, e.g. serious games, strategy, first-person shooter; concept forms in game development; conception of a game. Further development of the game medium with regard to accessibility, inclusivity and diversity.

Learning Outcomes:

Graduates can identify the basic elements of games and are familiar with quality criteria for gameplay and interaction. They can develop game ideas, refine them into concepts, and write them down. They have a basic understanding of game design, game theory, game balance, and game rules. They are familiar with common game genres, can name and differentiate them, have an overview of the history of the gaming medium, and are able to identify and distinguish various definitions of games and play.

Superior module:

Elective 2a - Gamestudies & Gamedesign

Module description:

Game studies & Game design 1: The history of games; game theory: why do we play?; rules of the game, game balance, game and interaction; quality criteria, culturallyspecific aspects of gaming (e.g. Japan vs. Europe); game genres, e.g. serious games, strategy, first person shooter; game development concepts; game conceptualisation.

Elective 2a - Media scenography 1

Media Scenography 1

Semester	3
Academic year	2
Course code	MMAB3WS1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

* Theory, tools and methods of real-time sound-image design, the transformation of sounds and rhythms into visual forms of expression * Applications of sensor technology and linking methods * Conceptual analysis of classical and current media- and interaction-oriented space and environment design as well as their action models and technologies against the background of socio-cultural perception. * Practice: final project: conception and realisation (installation, A/V performance)

Learning Outcomes:

Graduates have the ability to conceptualize and create installations or live A/V performances/visualizations. They possess knowledge of both classical and contemporary media- and interaction-oriented space and environment design, as well as their action models and technologies in the context of socio-cultural perception. Additionally, they have advanced skills and competencies in real-time sound-image composition and its forms of expression in three-dimensional, real or virtual environments, through the staging of objects and spaces with sound, light, color, image, and interaction.

Superior module:

Elective 2a - Media scenography 1

Module description:

Fundamentals and examples of interdisciplinary design through staging objects and persons in real or VR spaces using sound, light, colour, video/imagery. Conceptualisation and creation of installations, live A/V performances and staged contexts using project-specific software and hardware tools (e.g. video and real-time visualisation, light/DMS, sensors/Arduino, etc.). Project-specific tools and methods of real-time capable audiovisual design and interaction in real spaces or virtual realities (VR).

Elective 2a - Motion Design 1

Motion Design 1

Semester	3
Academic year	2
Course code	MMAB3WM1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

Knowledge and skills in the design of animated posters, banners and infographics. Transfer of knowledge from conception, script, storyboard, dramaturgy, editing and montage to motion graphics and typography. Initial skills in motion graphics tools.

Learning Outcomes:

Graduates have basic knowledge and skills in motion design and have become familiar with narrative graphics and typography in space and time, experimental analogue as well as digital 2D animation.

Superior module:

Elective 2a - Motion Design 1

Module description:

Knowledge and skills for designing animated posters, banners, and infographics. Transfer of knowledge from conception, script, storyboard, dramaturgy, editing and montage to motion graphics and typography. Basic knowledge of motion graphics tools.

Course titleSWSECTSTYPE

Pitching & Project Financing

Semester	4
Academic year	2
Course code	MMAB4PPFIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	final

Lecture content:

Pitching and project financing are important core competences that are of existential importance in the commercial and artistic context of the MultiMediaArt degree programme. They guarantee the transfer of contents learned in the course of study into the real economy and enable students to realise their artistic visions in the actual economic environment. Communicating an idea or vision to a target audience in a simplified and focussed way to generate enthusiasm and the will to promote the presented project is underpinned here by the solid basis of a realistic calculation, which is crucial to give students and supporters of the artistic vision an impression of the logistical and financial effort required to realise the presented project. In addition to explaining the content convincingly and precisely, the focus is on understanding the technical composition of a multimedia project and the realistic estimation of costs, the associated project calculation, project financing (subsidies, crowdfunding. .. ), USPs and their communication, presentation techniques, preparation, implementation and follow-up of (sales) presentations (pitches).

Learning Outcomes:

Graduates are able to understand a multimedia project in its individual components and to communicate a project idea in a way that resonates with the target audience during the conceptual phase and generates enthusiasm. They are familiar with various financing models in the creative industries, can create a basic budget for a multimedia project, identify and understand the unique selling proposition (USP) of a media product, and communicate it effectively to the intended audience. Additionally, they are capable of preparing and delivering a professional pitch.

Superior module:

Communication & work methods 4

Module description:

Students will learn knowledge and skills for founding and managing a company, and for corporate thinking and action as an employee within corporate organisations. Tax-related, social insurance and labour law framework conditions for self-employment in Austria will be discussed, as well as fundamentals of contract design with customers and examples for pricing in different industry segments. Entrepreneurship is an integral component of this training. Operational fundamentals, such as project budgeting and financing, cost accounting and financial accounting will be taught.

Team Organisation

Semester	4
Academic year	2
Course code	MMAB4TORVO
Type	VO
Kind	Compulsory
Language of instruction	German
SWS	1
ECTS Credits	2
Examination character	immanent

Lecture content:

In-depth knowledge of managing teams or working in teams. The course introduces and develops criteria for putting teams together, roles and functions, team building, motivation in teams, team leadership, conflicts, multi-project management and networking.

Learning Outcomes:

Graduates are able to define the necessary roles and functions within a media production and understand the importance of maintaining clear responsibilities. They are familiar with key criteria for team composition in the creative industries, can identify and communicate conflicts, and recognize the significance of networking in creative fields. Additionally, they understand the demands of multi-project management.

Superior module:

Communication & work methods 4

Module description:

Multimedia Project 2 - Computeranimation

Semester	4
Academic year	2
Course code	MMAB4MMPCPT
Type	PT
Kind	Elective
Language of instruction	German
SWS	1.5
ECTS Credits	7
Examination character	final

Lecture content:

Focused, practice-oriented qualification for the chosen media-specific area as a continuation of the media-specific or cross-media qualification in the 2nd semester. The course consolidates students¿ media-specific, methodical, interdisciplinary and communicative competences and skills in an individual and practice-oriented manner.

Learning Outcomes:

Graduates are able to independently select a project topic and, if applicable, form a team, taking into account individual and team-related strengths, time constraints, and the project's suitability as an application for a professional internship. They can carry out the project autonomously from concept to realization and present the final outcome to peers, faculty members, and potential internship providers.

Superior module:

Module description:

Multimedia Project 2 - Film

Semester	4
Academic year	2
Course code	MMAB4MMPFPT
Type	PT
Kind	Elective
Language of instruction	German
SWS	1.5
ECTS Credits	7
Examination character	final

Lecture content:

Learning Outcomes:

Superior module:

Module description:

Multimedia Project 2 - Communication Design

Semester	4
Academic year	2
Course code	MMAB4MPKPT
Type	PT
Kind	Elective
Language of instruction	German
SWS	1.5
ECTS Credits	7
Examination character	final

Lecture content:

Learning Outcomes:

Superior module:

Module description:

Department - Department specialisation Audio 2

Audio Post-Production

Semester	4
Academic year	2
Course code	MMAB4APPIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

* Design possibilities and production techniques with special consideration of current developments, the narrative function and tonal quality of the film soundtrack * Sound design and field recording for film (basics) * Creation of film mixes taking into account dramaturgical and technical aspects of creative audio design * Voice dubbing and editing for audiovisual productions. * Loudness measurements and standards (R128)

Learning Outcomes:

The graduates have a solid understanding of current aesthetic concepts and sound layers in film sound design. They possess advanced skills in mixing for film productions, taking into account both physical limitations and the latest aesthetic concepts for audiovisual productions. Furthermore, they are familiar with relevant technical standards, such as R128.

Superior module:

Department - Department specialisation Audio 2

Module description:

Advanced, practical skills in music production: Current hardware and software in use, composition and arrangement, creating different sound aesthetics and music styles with a focus on multimedia projects, sound and image syn-thesis tools, sound design and sound modification, film composition and film sound design in audio post-production, Game audio: composition, sound design, sound effects. Working in professional studio environments for recording and mixing and mastering / deliveries. Additional expertise through current input from guest professors.

Audio Producing 2

Semester	4
Academic year	2
Course code	MMAB4PRAIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	0.5
ECTS Credits	1
Examination character	immanent

Lecture content:

* Copyright basics * Contracts (publisher/label, promoter, production contracts etc.) * Collecting societies and performance protection * Current possibilities of music exploitation

Learning Outcomes:

Graduates possess basic knowledge of budgeting, financing, and public relations from an artists perspective.

Superior module:

Department - Department specialisation Audio 2

Module description:

Composition 2

Semester	4
Academic year	2
Course code	MMAB4CO2IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

* Applying musical principles of rhythm and tonality * Advanced movement techniques, harmonic structures, melody * Advanced possibilities in chords and chord combinations * Advanced Listening 3 and implementation in compositional design possibilities * Introduction to composing for images (film)

Learning Outcomes:

Graduates possess advanced skills in shaping harmony, melody, and rhythm, with a particular focus on musical design and composition in media productions.

Superior module:

Department - Department specialisation Audio 2

Module description:

English Study Group 2 - Audio

Semester	4
Academic year	2
Course code	MMAB4EAUIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

The English Study Group focuses on expanding the competence of spoken English. Students increase their language skills (e.g. phrasing, intonation, presentation technique, presentation of MMP 2) by discussing and presenting content and their own projects from their chosen specialisation in bachelor studies. Grammar and vocabulary are improved through targeted exercises and text analysis and challenging topics are discussed in the context of the specialisation in bachelor studies (content from the respective subject areas, current topics of the day, active vocabulary expansion).

Learning Outcomes:

Graduates are able to discuss and argue both theoretical and practical topics in English. They can present content and their own projects appropriately in English and possess a descriptive vocabulary as well as the relevant academic terminology.

Superior module:

Department - Department specialisation Audio 2

Module description:

Guest Lecture Audio 2

Semester	4
Academic year	2
Course code	MMAB4GLAIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

The guest professor / guest artist contributes industry-relevant, socially virulent and/or artistically current topics and impulses.

Learning Outcomes:

Graduates become familiar with industry-relevant, socially pressing, and/or artistically current topics and impulses.

Superior module:

Department - Department specialisation Audio 2

Module description:

Interactive Audio 2

Semester	4
Academic year	2
Course code	MMAB4INAIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

* Integration of music and sound effects in interactive audio environments * Design of sound assets and music in interactive audio environments * Spatiality and sound assets in virtual environments

Learning Outcomes:

Graduates have knowledge in creating soundtracks for interactive environments.

Superior module:

Department - Department specialisation Audio 2

Module description:

Multimedia Project 3 & Bachelor Thesis Kickoff - Audio

Semester	4
Academic year	2
Course code	MMAB4MPAIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	0.5
ECTS Credits	1
Examination character	immanent

Lecture content:

* Kickoff course for Multimedia Project 3 * Inspiration for MMP 3 and for finding a topic for the bachelor thesis * Conception * Example projects * Feedback

Learning Outcomes:

Graduates have developed ideas for the MMP3 project as well as a potential topic for their bachelor's thesis. Available resources have been allocated, teams have been formed, and the project dimensions clearly defined.

Superior module:

Department - Department specialisation Audio 2

Module description:

Music Production 2 - Mix & Mastering

Semester	4
Academic year	2
Course code	MMAB4MP2IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

* Music style analysis, sound aesthetic considerations and choice of tools (analogue and digital) * Consolidation of the mixing and mastering process, strategies and techniques * Project finishing & deliveries / audio-technical standards * Exercises and feedback, studio project and presentation

Learning Outcomes:

Graduates possess advanced skills in music production, with a focus on mixing and mastering. They have knowledge of various tools and the sound aesthetics of mixing and mastering across different genres, audio formats, and distribution channels, and are familiar with the necessary technical standards.

Superior module:

Department - Department specialisation Audio 2

Module description:

Sound & Visual Synthesis

Semester	4
Academic year	2
Course code	MMAB4SVSIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

* Modular sound synthesis in software environments * Advanced exercises in synthesis and sound generation * Sound-image synthesis and sound visualisations (visuals) * Procedural systems * Advanced sound design and sound aesthetics

Learning Outcomes:

Graduates engage in advanced work with sound generators and possess in-depth knowledge of their structure and sound modification capabilities.

Superior module:

Department - Department specialisation Audio 2

Module description:

Department - Department specialisation Communication Design 2

Campaign design

Semester	4
Academic year	2
Course code	MMAB4KDEIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	4
Examination character	immanent

Lecture content:

Analysis and discussion of persuasive narratives; in-depth knowledge of visual rhetoric techniques. Targeted use of figurative language to create ¿aha¿ experiences and moments of identification. Conception of cross-media campaigns through target group-specific distribution channels.

Learning Outcomes:

Graduates acquire in-depth competences in the conceptual and creative development of cross-media communication strategies. Alumni develop the competence of visual literacy: they are able to state explicitly what in their own design is responsible for conveying a message to a specific target group.

Superior module:

Department - Department specialisation Communication Design 2

Module description:

Gaining advanced knowledge of handling visual rhetoric: targeted use of figurative language to create ¿Aha¿ experiences and moments of identification Advanced expertise in the analysis, discussion, and conceptualisation of persuasive concepts. Advanced design competence with respect to cross-media campaigns Advanced fundamental expertise for handling the visualisation of complex information and informational contexts, and illustrating them via figurative language and narrative elements. Advanced typographic design competence . Advanced fundamental knowledge of typographic rules. Gaining fundamental knowledge on handling presentation technologies Fundamental expertise on handling practices in human-centred design Advanced foundations for handling information architecture, user experi-ence design and usability through the development of scenarios, personas, user flows and wire frames.

English Study Group 2 - Communication Design

Semester	4
Academic year	2
Course code	MMAB4EKDIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

Learning Outcomes:

Superior module:

Department - Department specialisation Communication Design 2

Module description:

Human-Centred Design

Semester	4
Academic year	2
Course code	MMAB4HCDIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1.5
ECTS Credits	2
Examination character	immanent

Lecture content:

Application of development phases with regard to the context of use, the requirements for use, design solutions and their evaluation. Iteratively moving through the phases until ideally a consensus of the development team is found on an optimal outcome. Collaboration on MMP3 between the MMA and MMT degree programmes.

Learning Outcomes:

Graduates acquire basic competences in human-centred design practices. They become familiar with techniques to facilitate collaboration between the MMA and MMT degree programmes, which serves to promote joint MMP3 projects. As a result, they gain important experience in dealing with complex issues between visual communication techniques and technological implementations. They deepen their practical knowledge in the spirit of ¿creative confidence¿ in collaborating with an interdisciplinary development team

Superior module:

Department - Department specialisation Communication Design 2

Module description:

Information Design

Semester	4
Academic year	2
Course code	MMAB4INGIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

Experimental examination of data and its meanings. Conception and design of infographics on a semester topic.

Learning Outcomes:

Graduates acquire the competence to visualise complex information and information contexts and to present them using figurative language and narrative elements. They consolidate their abilities and skills to present knowledge contexts in a clear and concise way, thus acquiring the basic competence to formulate a visual argument in a compelling way.

Superior module:

Department - Department specialisation Communication Design 2

Module description:

Interface Design 2

Semester	4
Academic year	2
Course code	MMAB4IF2IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Advanced foundations of information architecture, user experience design and usability through the development of scenarios, personas, user flows and wireframes. Creating icons and other interface elements.

Learning Outcomes:

Graduates acquire in-depth competences and skills in interface design. Furthermore, alumni acquire in-depth competences and skills in illustration, information graphics and visual storytelling.

Superior module:

Department - Department specialisation Communication Design 2

Module description:

Multimedia Project 3 & Bachelor Thesis Kickoff - Communication Design

Semester	4
Academic year	2
Course code	MMAB4MPKIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	0.5
ECTS Credits	1
Examination character	immanent

Lecture content:

* Kickoff course for Multimedia Project 3 * Inspiration for MMP 3 and for finding a topic for the bachelor thesis * Conception * Example projects * Feedback

Learning Outcomes:

Superior module:

Department - Department specialisation Communication Design 2

Module description:

Pitching Strategies

Semester	4
Academic year	2
Course code	MMAB4PSTIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

Presentation techniques for different situations are taught. Students practise using different impact factors effectively and building a relationship with the audience. They gain experience in verbally and visually condensing communication design ideas.

Learning Outcomes:

Graduates acquire in-depth competences to present creative projects convincingly in terms of their content, dramaturgy and visual impact.

Superior module:

Department - Department specialisation Communication Design 2

Module description:

Typography 2

Semester	4
Academic year	2
Course code	MMAB4TY2IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

Learning Outcomes:

Graduates have extended knowledge of type as a fundamental design element and have expanded their skills in typographic design.

Superior module:

Department - Department specialisation Communication Design 2

Module description:

Department - Department specialisation Computeranimation 2

Animation Fundamentals 2

Semester	4
Academic year	2
Course code	MMAB4F1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Non-linear animation, procedural animation, facial animation, scattering, crowd simulation, caches (Alembic, GPU,...), project finishing

Learning Outcomes:

Graduates are capable of setting up a MASH network and creating basic crowd simulations. They can write simple expressions and scripts, understand the advantages and uses of geometry caches, and are familiar with various techniques for distributing objects in 3D scenes. Additionally, they are able to produce a computer animation while adhering to technical requirements.

Superior module:

Department - Department specialisation Computeranimation 2

Module description:

Specialised, advanced knowledge in the area of 3D animation and specialised, advanced skills on animation tools with respect to: 3D animation as a tool for character animation, the technological and design side of character animation, the principles of analogue character animation, and giving weight and character to animated characters. Advanced knowledge and skills in rendering and lighting, with a focus on advanced technologies and indirect lighting methods. Understanding of past and current 3D visualisations, analogue and digital technolo-gies, the contexts of art, information design, animation, and game de-sign. Ability to implement spatial and physical representations in consid-eration of motion and time. Foundational visual expertise, capacity for individual expression, stylistic confidence. Advanced knowledge of digi-tal visual effects: digital colour theory and differentiated skills in integrat-ing 3D layers and filmed materials.

Animation Production 2

Semester	4
Academic year	2
Course code	MMAB4AP1IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Management and controlling of animation projects, from storyboard to final product, detailed shot planning, workflows & pipelines, communication in teams, communication with clients, project documentation, post-mortems

Learning Outcomes:

Graduates are able to concept and communicate a CG shot in detail. They can set up a simple production pipeline and document a project. They understand the importance of clear communication and interfaces within production. They also have a solid understanding of the relevance of management and controlling, as well as the particularities of the creative industries, specifically the distinction between personnel and machine costs.

Superior module:

Department - Department specialisation Computeranimation 2

Module description:

Character 2 - Rigging & Animation

Semester	4
Academic year	2
Course code	MMAB4C2CIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

Character animation basics, animation planning, walk cycle, simple moves, object interaction, biped character rigging, joints, forward kinematics, inverse kinematics, skinning, advanced rigging (IK/FK switch, spline IK, etc...)

Learning Outcomes:

The graduates are capable of independently creating a rig for a humanoid character and binding the character¿s mesh to a skeleton. They can animate a simple walk cycle and basic movements, applying the principles of animation in their work. Additionally, they are familiar with the quality criteria of animation and can effectively communicate them. They understand various rigging concepts and are able to apply them accordingly.

Superior module:

Department - Department specialisation Computeranimation 2

Module description:

English Study Group 2 - Animation

Semester	4
Academic year	2
Course code	MMAB4EANIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	1
ECTS Credits	0.5
Examination character	immanent

Lecture content:

The English Study Group focuses on expanding the competence of spoken English. Students increase their language skills (e.g. phrasing, intonation, presentation technique, presentation of MMP 2) by discussing and presenting content and their own projects from their chosen specialisation in bachelor studies. Grammar and vocabulary are improved through targeted exercises and text analyses and challenging topics are discussed in the context of the specialisation in bachelor studies (content from the respective subject areas, current topics of the day, active vocabulary expansion).

Learning Outcomes:

Superior module:

Department - Department specialisation Computeranimation 2

Module description:

Guest professor 2 - Animation

Semester	4
Academic year	2
Course code	MMAB4G1CIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	0.5
Examination character	immanent

Lecture content:

Guest lecturers from the creative industries present current examples of emerging trends and technologies in guest lecture form or as a workshop.

Learning Outcomes:

Graduates have in-depth insight into current trends and technological developments and are able to apply the skills they have acquired effectively in their own projects.

Superior module:

Department - Department specialisation Computeranimation 2

Module description:

Interactive Authoring 3

Semester	4
Academic year	2
Course code	MMAB4IA3IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1.5
ECTS Credits	2
Examination character	immanent

Lecture content:

Real-time lighting, light maps and light baking, light probes, animation for games, animation controller, realtime particle system basics, interactive effects, assets for AR/XR

Learning Outcomes:

Graduates are able to fully light a real-time scene, design basic particle effects, and identify performance issues in real-time environments. They can import animations into game engines and bind them to objects, develop simple interactions, and have a solid understanding of real-time graphics performance aspects such as draw calls and fill rate. They also understand the use of an animation controller.

Superior module:

Department - Department specialisation Computeranimation 2

Module description:

Multimedia Project 3 & Bachelor Thesis Kickoff - Animation

Semester	4
Academic year	2
Course code	MMAB4MPCIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	0.5
ECTS Credits	1
Examination character	immanent

Lecture content:

* Kickoff course for Multimedia Project 3 * Inspiration for MMP 3 and for finding a topic for the bachelor thesis * Conception * Example projects * Feedback

Learning Outcomes:

Superior module:

Department - Department specialisation Computeranimation 2

Module description:

Rendering & VFX 2

Semester	4
Academic year	2
Course code	MMAB4RVFIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

Node-based compositing, projection mapping, 3D integration, 3D camera tracking, photorealistic rendering of animation sequences, EXR workflow, advanced shader creation, product visualisation, interior rendering, image-based lighting, HDR workflow

Learning Outcomes:

Graduates are able to integrate a 3D object into a live-action scene (video) and solve complex VFX tasks independently. They can render and optimize animation sequences, capture and apply 360° HDR images, and track camera movement data for import into a 3D program. They understand the multilayer EXR workflow and the effective use and impact of lighting in various scenarios.

Superior module:

Department - Department specialisation Computeranimation 2

Module description:

Department - Department specialisation Film 2

Commercial Film

Semester	4
Academic year	2
Course code	MMAB4WFIIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1.5
ECTS Credits	3
Examination character	immanent

Lecture content:

Step-by-step introduction to the realisation of advertising films. In particular, the course promotes thinking in terms of campaigns and integrated cross-media communication. The training also sees itself as a ¿laboratory¿ for new, innovative thinking. After imparting basic knowledge about the advertising industry and its peculiarities, the course aims to consciously rethink familiar formats, lengths and perspectives in the realisation of advertising films and to create space for new and, above all, provocative productions and ideas. Using a film for multiple applications is becoming more and more important in these times of tight budgets. Not only the 30-second version for television, but also internet versions, films for trade fairs or commercials or even the derivation of individual ideas or the entire film to other media are becoming increasingly important. The course ends with the student¿s own advertising film project (often in cooperation with the private sector) which is sent into international competition at student advertising film festivals.

Learning Outcomes:

Graduates are able to develop a commercial film concept as well as a cross-platform advertising concept. They can write and present a director¿s interpretation and are familiar with the entire process of a commercial film production - from the initial idea to final realization. They understand the digital workflow of a cinematic production from a camera perspective, are familiar with key industry terms such as DI and Pre-Production Meeting, and are capable of leading and conducting a complete pre-production meeting independently.

Superior module:

Department - Department specialisation Film 2

Module description:

Advanced theoretical and technical knowledge in the field of film. Advanced expertise in writing templates for digital film production for a variety of analogue and digital platforms. Professionspecific, reinforced knowledge of more complex implementation scenarios. Focus on digital cinematography and the moving camera. Understanding of more com-plex and difficult lighting with higher requirements. Advanced knowledge of the creative use of AfterFX software with respect to compositing, colour correction, and initial visual effects.

Digital Art Direction 2

Semester	4
Academic year	2
Course code	MMAB4DADIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

In-depth knowledge and skills of content digital editing as a creative process. Focusing on the area of colour correction, which can give each piece of work a very individual signature, this course moves from editing and the narrative possibilities it offers to the colour design of a digital film, which gives a very wide artistic range on modern post-production workstations with software such as DaVinci. Programs such as AfterFX will also be integrated so that students can gain a deep insight into the artistic possibilities with state-of-the-art post-production software and thus incorporate their knowledge of art history.

Learning Outcomes:

Graduates are able to apply more complex editing techniques and perform color correction in film productions. In doing so, they develop an artistic sensitivity for how color correction can be used to shape a distinctive visual signature. They gain a deeper understanding of the connections between art history and modern technology in the field of film and are also capable of creating basic compositings using common software such as After Effects and DaVinci Resolve.

Superior module:

Department - Department specialisation Film 2

Module description:

Digital DoP 2

Semester	4
Academic year	2
Course code	MMAB4DOPIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

The aim of the course is to introduce students to the profession of a lighting cameraman/woman. The focus is on lighting and directing complicated lighting scenarios and camera movements. The interaction with the director and the creation of special lighting moods or scenarios is a main emphasis.

Learning Outcomes:

Graduates are able to execute complex lighting setups and camera movements, lead a camera team, and independently plan shoots - including lighting diagrams and equipment selection. They understand the digital workflow of cinematic productions, master resolutions and camera settings in collaboration with the director, and have a strong grasp of the impact of lighting in various scenarios.

Superior module:

Department - Department specialisation Film 2

Module description:

English Study Group 2 - Film

Semester	4
Academic year	2
Course code	MMAB4EFIIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

Learning Outcomes:

Superior module:

Department - Department specialisation Film 2

Module description:

Film Producing 2

Semester	4
Academic year	2
Course code	MMAB4FP2IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

Continuing from the course Film Producing in the 3rd semester, this course expands on production process of a film production. It clarifies the differences between the production of a commercial and a narrative film as well as a documentary. Students gain in-depth knowledge of the costing process with a focus on a more complex post-production and a shoot across national borders. It also deals with legal issues that affect a film production. Larger, more complex costing and the associated shooting schedule/procedure with the organisation of a large shoot are explained. Another focus is on post-production processes and VFX-heavy productions that require a sophisticated approach from the beginning.

Learning Outcomes:

Graduates are able to translate complex scripts with VFX into shooting schedules and breakdowns. They understand production processes from a producers perspective, including international coordination, and gain insights into film financing, legal aspects such as contracts and buy-outs, as well as the economic dimensions of film production.

Superior module:

Department - Department specialisation Film 2

Module description:

Innovation Guest Lecture 2

Semester	4
Academic year	2
Course code	MMAB4IG2IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

Learning Outcomes:

Graduates stay up-to-date in terms of technology and content.

Superior module:

Department - Department specialisation Film 2

Module description:

Mise-en-scène

Semester	4
Academic year	2
Course code	MMAB4MESIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

This course imparts complex knowledge of staging using a wide range of creative possibilities for directors and cameramen/camerawomen to realise a (script) scene according to their respective ideas. Students acquire a deeper knowledge of the individual factors of mise-en-scène, such as lighting design, set design, acting, costume, make-up, as well as camera style and movement, image design and the dynamics of a scene. In-depth capacity for creativity and technical management in the demanding, professional AV production area and staging. The course teaches the basic principle of a particularly careful, visual image structure according to drama criteria. For this purpose, the set design is modelled on a painting and the spatial staging of light, camera movement, scenery and acting is understood as the arrangement of a painting. It is staggered in spatial depth, i.e. divided into foreground, middle and background, and designed in a narrative-strategic and meaning-generating way. Mise-en-scène includes the entire pictorial arrangement, i.e. also colour composition, lighting design, equipment, costumes, make-up and actor/actress direction. Students are introduced to the creation of a mise-en-scène and its components in small exercises.

Learning Outcomes:

Graduates are capable of leading an entire film crew on a medium-sized set. They understand the relationship between composition, depth of field, lighting, performance, and the creative potential of the camera. They can direct and coordinate the interplay between camera, acting, and scenery, and are able to arrange and shape all elements of a mise-en-scène in a spatially effective and atmospheric way.

Superior module:

Department - Department specialisation Film 2

Module description:

Multimedia Project 3 & Bachelor Thesis Kickoff - Film

Semester	4
Academic year	2
Course code	MMAB4MPFIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	0.5
ECTS Credits	1
Examination character	immanent

Lecture content:

* Kickoff course for Multimedia Project 3 * Inspiration for MMP3 and the bachelor thesis topic * Conception * Example projects * Feedback

Learning Outcomes:

Superior module:

Department - Department specialisation Film 2

Module description:

Scriptwriting 2

Semester	4
Academic year	2
Course code	MMAB4SW2IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	2
Examination character	immanent

Lecture content:

This course builds on Script Writing 1 and develops more complex stories with deeper characters and approaches to writing dialogue.

Learning Outcomes:

Graduates are able to write a fully functional short film script and master visual writing as a foundation for cinematic realization. They can develop and write dialogue and understand the process of transforming a written work into a film. Furthermore, they grasp the connection between what they write and the artists involved - such as actors and directors - who interpret and bring their work to the screen.

Superior module:

Department - Department specialisation Film 2

Module description:

Elective 2b - Conception and Production 2

Creating Visual Drama 2

Semester	4
Academic year	2
Course code	MMAB4WC2IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

Building on Creating Visual Drama 1, the course continuation focuses on the visual translation of a story. The knowledge gained in the first part is now concretised in a specific implementation in the photographic and cinematographic context. Students work out the differences and similarities between the two platforms (film/moving image ¿ photography) and now apply the design possibilities they learned in the first course. The visual translation (framing, colour tonality, light tonality etc.) of a narration is adapted to the platform. These are digital, such as Instagram (portrait) or classic, such as cinema presentation or a photo exhibition, or analogue/digital hybrid, such as AR (Artify app) or VR.

Learning Outcomes:

Graduates learn to apply the knowledge gained in the first part of the course to a practical example. They become familiar with the differentiated requirements of realization and learn to adapt their visual language to the specific demands of digital or analog platforms. They explore the relationship between visual design, various design platforms such as film or photography, and art historical influences, as well as the necessary adaptations required by each presentation format. The goal is for graduates to develop their own artistic and visual signature and to be able to meet diverse demands with innovative, visually compelling, and individual solutions.

Superior module:

Elective 2b - Conception and Production 2

Module description:

Building on Creating Visual Drama 1, the course continuation focuses on the visual translation of a story. The knowledge gained in the first part is now concretised in a specific implementation in the photographic and cinematographic context. Students work out the differences and similarities between the two platforms (film/moving image - photography) and now apply the design possibilities they learned in the first course. The visual transla-tion (framing, colour tonality, light tonality etc.) of a narration is adapted to the platform. These are digital, such as Instagram (portrait) or classic, such as cinema presentation or a photo exhibition, or analogue/digital hybrid, such as AR (Artify app) or VR.

Elective 2b - Conception and Production 2

Conception & Production 2

Semester	4
Academic year	2
Course code	MMAB4WK2IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	final

Lecture content:

Building on Conception & Production 1, this part focuses on applying the knowledge that has been internalised so far. Students are introduced to Design Thinking as a creative strategy and become familiar with the organic change of different strategies already mentioned in the previous course with the aim of developing new approaches for solving a problem that culminate in a large-scale concept. Students are now introduced to the production-technical problems involved in implementing a concept and become familiar with the various requirements and structures. Processes differ greatly depending on whether it is an exhibition, staging, performance, film or campaign. Creative strategies and tools are again used so as not to sacrifice the quality of the project in the event of compromises in realisation and adjustments. In the end, the students will have gone through the entire process once, from reflection, to problem identification and definition, to the solution approach and its realisation, with a focus on creative idea generation.

Learning Outcomes:

Graduates are introduced to design thinking strategies and learn to combine it with other strategies and creative tools and techniques. Alumni learn to create a presentable concept that forms the basis for realisation. Alumni gain insights into the process of realising their concept and solve the challenge of carrying out a realisation with the means given to them.

Superior module:

Elective 2b - Conception and Production 2

Module description:

Building on Conception & Production 1, this part focuses on applying the knowledge that has been internalised so far. Students are introduced to Design Thinking as a creative strategy and become familiar with the organic change of different strategies already men-tioned in the previous course with the aim of developing new approaches for solving a problem that culminate in a large-scale concept. Students are now introduced to the production-technical problems involved in implement-ing a concept and become familiar with the various requirements and structures. Processes differ greatly depending on whether it is an exhibition, staging, performance, film or campaign. Creative strategies and tools are again used so as not to sacrifice the quality of the project in the event of compromises in realisation and adjustments. In the end, the students will have gone through the entire process once, from reflection, to problem identification and definition, to the solution approach and its realisation, with a focus on creative idea generation.

Elective 2b - Gamestudies & Gamedesign

Game Studies & Game Design 2

Semester	4
Academic year	2
Course code	MMAB4WG2IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

In-depth knowledge of the design and creation of board games to develop a basic principles in the areas of feature design and game balancing; expansion of competences in digital interactive storytelling with the help of existing solutions and common techniques from the industry, as well as the development of new methods or approaches to solutions; further consolidation of conceptual skills in the areas of gameplay mechanisms and game design; in-depth examination of the topic of games in a cultural, monetary, social and educational context; level design; quest design; emergent gameplay; based on the contents of the course Game Studies & Game Design 1, further discourse on social effects and relevance with regard to role models, social influence and the possibilities of the medium of games to change traditional patterns of thought and behaviour.

Learning Outcomes:

Graduates possess advanced knowledge in game design, from concept to implementation. They design game mechanics and rule systems, test and evaluate games for functionality and quality, and analyze existing games from technical, creative, cultural, and educational perspectives.

Superior module:

Elective 2b - Gamestudies & Gamedesign

Module description:

Advanced knowledge on the design and creation of board games to develop artisanal fundamentals in the areas of feature design and game balancing. Expanded expertise in digital interactive storytelling, with the help of existing solutions and commonly availa-ble technologies from the industry, as well as developing new methods or potential solutions. Further advanced conceptual capabilities in the area of using and developing game play mechanisms in game design. Advanced examination of the topic of games in a cultural, monetary, social and educationally-relevant context.

Elective 2b - Media scenography 2

Media Scenography 2

Semester	4
Academic year	2
Course code	MMAB4WS2IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

Learning Outcomes:

Graduates are capable of conceptualizing and realizing an installation or a live A/V performance or visualization. They possess knowledge of both classical and contemporary approaches to media- and interaction-oriented spatial and environmental design, including action models and technologies, viewed through the lens of sociocultural perception. In addition, they have advanced skills and knowledge in the use of tools and methods for real-time audiovisual design and its expressive forms in three-dimensional, real or virtual environments through the staging of objects and spaces using sound, light, color, image, and interaction.

Superior module:

Elective 2b - Media scenography 2

Module description:

Practical completion of a group project with interdisciplinary design through staging objects and persons in real or VR spaces using sound, light, colour, vid-eo/imagery. Ability to conceptualise and create installations, live A/V performances and staged contexts using project-specific software and hardware tools (e.g., video and real-time visualisation, light/DMS, sensors/Arduino, etc.). Project-specific tools and methods of real-time capable audiovisual design and interac-tion in real spaces or virtual realities (VR).

Elective 2b - Motion Design 2

Motion Design 2

Semester	4
Academic year	2
Course code	MMAB4WM2IL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

Advanced knowledge and skills in the design of animated posters, banners and in-fographics. Transfer of knowledge from conception, script, storyboard, dramaturgy, editing and montage to motion graphics and typography. Advanced skills in motion graphics tools.

Learning Outcomes:

Graduates have deepened their knowledge and skills in motion design and have learned other narrative graphics and typography in space and time. They have also learned about narrative graphics and typography in space and time, experimental analogue and digital 2D animation.

Superior module:

Elective 2b - Motion Design 2

Module description:

Advanced knowledge and skills for designing animated posters, banners, and Transfer of knowledge from conception, script, storyboard, dramaturgy, editing and montage to motion graphics and typography. Advanced knowledge of motion graphics tools. Advanced knowledge and skills in motion design . Gaining competence for handling narrative graphics and typography in space and time, experimental analogue and digital 2D animation.

project variety

Multimedia Project 2 - Audio

Semester	4
Academic year	2
Course code	MMAB4MMPAPT
Type	PT
Kind	Elective
Language of instruction	German
SWS	1.5
ECTS Credits	7
Examination character	final

Lecture content:

Learning Outcomes:

Superior module:

project variety

Module description:

Focused, practice-oriented qualification for the chosen media-specific area as a continuation of the media-specific or cross-media qualification in the 2nd semester. The course consolidates students media-specific, methodical, interdisciplinary and communicative competences and skills in an individual and practice-oriented manner.

Course titleSWSECTSTYPE

Bachelor Thesis: Preparation

Semester	5
Academic year	3
Course code	MMAB5BAVSE
Type	SE
Kind	Compulsory
Language of instruction	German
SWS	0.5
ECTS Credits	4
Examination character	immanent

Lecture content:

In this course, students will clarify their planned research question and the research design to be selected and check to what extent it meets scientific criteria and is located in the research fields of the specialisations in master studies. The course provides concrete information on the structure of the bachelor thesis and assistance with the formulation of the research question as well as initial research.

Learning Outcomes:

Graduates have gained an overview of the process of writing the bachelor thesis and the basic principles for preparing the research proposal.

Superior module:

Thesis 1

Module description:

Teaching advanced knowledge in order to complete a Bachelor thesis, and handle its underlying research questions, as well as the research design used in a competent, stylistically confident manner. Teaching alternative qualitative analytic methods to fulfil the crite-ria of academic character and adequately formulate applicable questions. Differentiated cases are selected to illustrate longstanding optimisations for the student's own bachelor thesis. In addition, implementation of the thesis in current discourses is reflected on. The sociopolitical context of the thesis and its integration into a multimedia environment is also reflected on continuously.

Professional Placement

Semester	5
Academic year	3
Course code	MMAB5PRIT
Type	IT
Kind	Internship (N)
Language of instruction	German
SWS	0
ECTS Credits	19
Examination character	final

Lecture content:

Application of subject-specific, methodological and communicative knowledge, skills and abilities in concrete practical experience with regard to media-specific, interdisciplinary and cross-media aspects. Supervision by internal lecturers and internship supervisors.

Learning Outcomes:

Graduates are able to integrate into existing teams and contribute professionally to business-related projects. They understand the processes and workflows within professional team structures and have evaluated whether their chosen specialization meets their personal and professional expectations.

Superior module:

Professional internship

Module description:

Integration of professional expertise and skills on media-specific and crossmedia professional and practical requirements. Practical expertise

Internship - Communication Design

Professional Placement: Supervision - Communication Design

Semester	5
Academic year	3
Course code	MMAB5BPKIT
Type	IT
Kind	Elective
Language of instruction	German
SWS	1.5
ECTS Credits	3
Examination character	immanent

Lecture content:

Presentation and reflection of the current experiences of professional placement for further concrete career preparation. Presentation and discussion of the work results in view of a personal portfolio.

Learning Outcomes:

Graduates are able to present and describe their internship and its structure in an organized manner. They can reflect on and analyze team structures.

Superior module:

Internship - Communication Design

Module description:

Integrating specialist knowledge and skills with regards media-specific and cross-media practice requirements within the profession. Practical experience.

Internship - Audio

Professional Placement: Supervision - Audio

Semester	5
Academic year	3
Course code	MMAB5BPAIT
Type	IT
Kind	Elective
Language of instruction	German
SWS	1.5
ECTS Credits	3
Examination character	immanent

Lecture content:

Learning Outcomes:

Graduates are able to present and describe their internship and its structure in an organized manner. They can reflect on and analyze team structures.

Superior module:

Internship - Audio

Module description:

Integrating specialist knowledge and skills with regards media-specific and cross-media practice requirements within the profession. Practical experience.

Internship - Computeranimation

-Professional Placement: Supervision - Computeranimation

Semester	5
Academic year	3
Course code	MMAB5BPCIT
Type	IT
Kind	Elective
Language of instruction	German
SWS	1.5
ECTS Credits	3
Examination character	immanent

Lecture content:

Learning Outcomes:

Graduates are able to present and describe their internship and its structure in an organized manner. They can reflect on and analyze team structures.

Superior module:

Internship - Computeranimation

Module description:

Integrating specialist knowledge and skills with regards media-specific and cross-media practice requirements within the profession. Practical experience.

Internship - Film

Professional Placement: Supervision - Film

Semester	5
Academic year	3
Course code	MMAB5BPFIT
Type	IT
Kind	Elective
Language of instruction	German
SWS	1.5
ECTS Credits	3
Examination character	immanent

Lecture content:

Learning Outcomes:

Graduates are able to present and describe their internship and its structure in an organized manner. They can reflect on and analyze team structures.

Superior module:

Internship - Film

Module description:

Integrating specialist knowledge and skills with regards media-specific and cross-media practice requirements within the profession. Practical experience.

Project integration - Audio

Multimedia Project 3: Preparation - Audio

Semester	5
Academic year	3
Course code	MMAB5MP3APT
Type	PT
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	4
Examination character	immanent

Lecture content:

Preproduction of an independently conceived interdisciplinary multimedia project. Interim presentation of the project to colleagues and lecturers of the degree programme.

Learning Outcomes:

Graduates are capable of independently developing concepts - from initial idea to rough and detailed planning. They can assemble a project team, assign roles and responsibilities, and manage the planning of a complex, multimedia-oriented project within an interdisciplinary team, including budgeting. They are also able to carry out the full preproduction process of all necessary aspects.

Superior module:

Project integration - Audio

Module description:

Independent, problem-based solving of a practical task using knowledge and skills in the specific, selected specialisations (media-specific and cross media elective subjects), and using interdisciplinary knowledge and skills in communicative, working method com-petencies.

Project integration - Communication design

Multimedia Project 3: Preparation - Communication Design

Semester	5
Academic year	3
Course code	MMAB5MP3KPT
Type	PT
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	4
Examination character	immanent

Lecture content:

Preproduction of an independently conceived interdisciplinary multimedia project. Interim presentation of the project to colleagues and lecturers of the degree programme.

Learning Outcomes:

Superior module:

Project integration - Communication design

Module description:

Project integration - Computeranimation

Multimedia Project 3: Preparation - Computeranimation

Semester	5
Academic year	3
Course code	MMAB5MP3CPT
Type	PT
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	4
Examination character	immanent

Lecture content:

Preproduction of an independently conceived interdisciplinary multimedia project. Interim presentation of the project to colleagues and lecturers of the degree programme.

Learning Outcomes:

Superior module:

Project integration - Computeranimation

Module description:

Project integration - Film

Multimedia Project 3: Preparation - Film

Semester	5
Academic year	3
Course code	MMAB5MP3FPT
Type	PT
Kind	Elective
Language of instruction	German
SWS	1
ECTS Credits	4
Examination character	immanent

Lecture content:

Preproduction of an independently conceived interdisciplinary multimedia project. Interim presentation of the project to colleagues and lecturers of the degree programme.

Learning Outcomes:

Superior module:

Project integration - Film

Module description:

Course titleSWSECTSTYPE

Accompanying Seminar & Bachelor Thesis

Semester	6
Academic year	3
Course code	MMAB6BBASE
Type	SE
Kind	Bachelor thesis
Language of instruction	German
SWS	0.5
ECTS Credits	10
Examination character	immanent

Lecture content:

Continuous support in the independent handling of a demanding problem on the basis of scientific and methodical approaches. The topics and research proposals are presented and discussed. In addition, in-depth knowledge is imparted to competently and stylistically implement the bachelor thesis, its underlying research question and the research design used. To finalise the bachelor thesis, questions of scientific form, style and specific details (e.g. linking to the work/project) are addressed and their solution clarified by discussing case studies.

Learning Outcomes:

Graduates have subjected their research proposal to critical reflection and further developed their individual research question. They have also worked out the spectrum of possible sources for the topic. This forms the foundation for writing the bachelor thesis according to the criteria of the exam regulations, the application and the MMA bachelor guidelines.

Superior module:

Thesis 2

Module description:

Complex knowledge and skills for academic implementation of the bachelor thesis 2, with respect to the applicable media-specific or crossmedia or multimedia concept and product. Conception, implementation, and finalisation of an extensive academic research project based on comprehensive, interdisciplinary research and considering current developments in the research field in question.

Bachelor Exam

Semester	6
Academic year	3
Course code	MMAB6BAPIT
Type	BP
Kind	Compulsory
Language of instruction	German
SWS	0
ECTS Credits	3
Examination character	final

Lecture content:

Final bachelor examination by an examination board consisting of an examination discussion on the completed bachelor thesis as well as its interconnections with relevant courses/modules of the curriculum.

Learning Outcomes:

Graduates present the research topic, methodology, and results of their bachelor thesis to the examination committee and other interested parties. They respond to questions using critical and academically sound arguments and are able to independently draw connections between their thesis and relevant fields within computer science.

Superior module:

Thesis 2

Module description:

Project Supervision: Basic Principles of Entrepreneurship

Semester	6
Academic year	3
Course code	MMAB6PUGIL
Type	IL
Kind	Compulsory
Language of instruction	German
SWS	1.5
ECTS Credits	2
Examination character	immanent

Lecture content:

The course teaches knowledge and skills for setting up and running a business. Content is also conveyed that represents the basic principles for entrepreneurial thinking and action as an employee of a business organisation. Tax, social security and employment legislation conditions for self-employment in Austria are discussed, as well as basic principles of contract design with customers. In addition, the course covers basic principles of business administration, such as project costing, pricing and financing.

Learning Outcomes:

Graduates are familiar with the most important tax, social security and employment legislation conditions for self-employment in Austria and know which official channels and steps are necessary to successfully set up a business. They are familiar with the most important types of companies and their differences in the founding modalities, liability and governing body structures. They know how to work together with customers on a contract-for-work basis and how to draw up business documents, such as offers or invoices, in a legally compliant manner. They are familiar with the basic principles of project costing for services as well as financing options and sources of funding for product development.

Superior module:

Project complexity

Module description:

Project complexity - Audio

Multimedia Project 3 - Audio

Semester	6
Academic year	3
Course code	MMAB6MMPAPT
Type	PT
Kind	Elective
Language of instruction	German
SWS	4.5
ECTS Credits	15
Examination character	immanent

Lecture content:

Independent and problem-based solving of a practical task using knowledge and skills of the respective specialisations in master studies chosen (media-specific and cross-media elective subjects) and using interdisciplinary knowledge and skills of communicative and working method competences.

Learning Outcomes:

Graduates are capable of realizing a complex, multimedia-oriented project within a multi-member, interdisciplinary team. They oversee the implementation through to completion and present the finished project to peers, faculty members, industry professionals, and interested guests.

Superior module:

Project complexity - Audio

Module description:

Project complexity - Communication design

Multimedia Project 3 - Communication Design

Semester	6
Academic year	3
Course code	MMAB6MMPKPT
Type	PT
Kind	Elective
Language of instruction	German
SWS	4.5
ECTS Credits	15
Examination character	immanent

Lecture content:

Learning Outcomes:

Superior module:

Project complexity - Communication design

Module description:

Project complexity - Computeranimation

Multimedia Project 3 - Computeranimation

Semester	6
Academic year	3
Course code	MMAB6MMPCPT
Type	PT
Kind	Elective
Language of instruction	German
SWS	4.5
ECTS Credits	15
Examination character	immanent

Lecture content:

Learning Outcomes:

Superior module:

Project complexity - Computeranimation

Module description:

Project complexity - Film

Multimedia Project 3 - Film

Semester	6
Academic year	3
Course code	MMAB6MMPFPT
Type	PT
Kind	Elective
Language of instruction	German
SWS	4.5
ECTS Credits	15
Examination character	immanent

Lecture content:

Learning Outcomes:

Superior module:

Project complexity - Film

Module description:

Legend
Semester	Semesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June)
SWS	weekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course
ECTS Credits	Work load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student
Type	BP = Bachelor final exam DP/MP = Master final exam IL = Lecture with integrated project work IT = Individual training/phases LB = Lab (session) PS = Pro-seminar PT = Project RC = Course with integrated reflective practice RE = Revision course SE = Seminar TU = Tutorial UB = Practice session/Subject practical sessions VO = Lecture

Name	Purpose	Lifetime	Type	Provider
_meta_pixel	Registers a unique ID that identifies and recognizes the user.	3 months	HTML	Meta
linkedin_insight_tag	Registers a unique ID that identifies and recognizes the user. Used for targeted advertising.	session	HTML	LinkedIn

Name	Purpose	Lifetime	Type	Provider
_ga	Used to distinguish users.	2 years	HTML	Google
_gid	Used to distinguish users.	1 day	HTML	Google
_dc_gtm_UA-7497985-1	Used by DoubleClick (Google Tag Manager) to help identify the visitors by either age, gender or interests.	2 years	HTML	Google
_gali	Used by Google Analytics to recognize clicks on different links with the same link target.	1 minute	HTML	Google