FH-Prof. Dr.
Stefan Märk
Head of Degree Programme SME-Management & Entrepreneurship
Senior Lecturer
Department Business and Tourism
Senior Lecturer
Department Business and Tourism
Location: Campus Urstein
Room: Urstein - 232
Room: Urstein - 232
Teaching
KMUB-B | 2. SS 2026 | Family-Owned Businesses | IL
KMUB-B | 2. SS 2026 | SME Lab 1: Analysis / Problem / Objective | PT
KMUB-B | 4. SS 2026 | Innovation Lab 3 | PT
Current Publications
- State of research on family businesses and the corporate brand: Current findings, future fields of research and approaches to strategic use
Research results show that companies should generally try to build up a strong brand, because various positive effects and advantages can be realized. This empirical evidence does not go far enough in...
2023