FH-Prof. Dr.
Stefan Märk
Head of Degree Programme SME-Management & Entrepreneurship
Senior Lecturer
Department Business and Tourism
Senior Lecturer
Department Business and Tourism
Location: Campus Urstein
Room: Urstein - 232
Room: Urstein - 232
Teaching
BWL-B | 3. WS 2025 | Operational Management | VO
BWLB-M | 3. WS 2025 | Student Studies II | PT
KMUB-B | 1. WS 2025 | Digitization & Digital Business Models in SME | IL
KMUB-B | 1. WS 2025 | Entrepreneurship | IL
KMUB-B | 1. WS 2025 | The SME Type of Company | IL
KMUB-B | 3. WS 2025 | Innovation Lab 2 | PT
Current Publications
- State of research on family businesses and the corporate brand: Current findings, future fields of research and approaches to strategic use
Research results show that companies should generally try to build up a strong brand, because various positive effects and advantages can be realized. This empirical evidence does not go far enough in...
2023