FH-Prof. Dr.
Stefan Märk
Studiengangsleiter KMU-Management & Unternehmertum
Senior Lecturer
Department Business and Tourism
Senior Lecturer
Department Business and Tourism
Standort: Campus Urstein
Raum: Urstein - 232
Raum: Urstein - 232
Aktuelle Lehre
KMUB-B | 2. SS 2026 | Familienunternehmen | IL
KMUB-B | 2. SS 2026 | KMU-LAB 1 Analyse / Problemstellung / Zielsetzung | PT
KMUB-B | 4. SS 2026 | Innovation Lab 3 | PT
Aktuelle Publikationen
- State of research on family businesses and the corporate brand: Current findings, future fields of research and approaches to strategic use
Research results show that companies should generally try to build up a strong brand, because various positive effects and advantages can be realized. This empirical evidence does not go far enough in...
2023