Innovation and Management in Tourism
Academic English
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | IMEB1AENIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students will be able to research, plan, and write an argumentative essay - Use evidence to back up their claims - Expand their academic vocabulary - Familiarize themselves with standard academic citation styles
Superior module:
English
Module description:
See course
Digital Transformation in Tourism Applications
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | IMEB1DAPIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students are familiar with the basic practical applications in the context of digital transformation in tourism. The selection of the right technologies is an important prerequisite for the successful implementation of digital transformation in tourism practice. In addition, students can adapt business processes to the new requirements of the digital world and also promote a culture in the company that is innovative and learning and is aligned with the criteria of digital transformation. Students are familiar with initial practical applications in the context of online booking systems, the personalization of offers via Big Data and AI approaches, mobile applications and initial practical approaches to social media marketing. They also know about the special features of smart destinations and the importance of IoT, AI and other digital technologies in this context.
Superior module:
Digital Transformation 1
Module description:
See course
Digital Transformation in Tourism Principles
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | IMEB1DTPIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students are aware of the importance of digital transformation and understand the complexity of current developments. They are familiar with digital business models and can evaluate them. In particular, they are aware of the great importance of digital transformation for the tourism sector and its sub-sectors. Students are also able to apply digital transformation tools and develop measures in the context of digital transformation.
Superior module:
Digital Transformation 1
Module description:
See course
Economics Fundamentals
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | IMEB1ECFIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students will - be familiar with the basic structure of national economies with their most important players. - be able to assess the importance of tourism for individual economies within different regions of the world. - understand the main economic theories relevant to tourism markets. - understand the scarcity of resources for all production factors in connection with tourism production. - understand the decision-making processes of tourism stakeholders
Superior module:
Economic Fundamentals
Module description:
See course
Innovation Management Fundamentals
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | IMEB1IMIIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students will - develop an understanding of the need for innovation. - know the meaning and importance of innovation in tourism companies. - understand and be able to apply the correct handling of the innovation process. - know and be able to reflect on ways to implement innovations in companies.
Superior module:
Innovation Management
Module description:
See course
Internship 1
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | IMEB1IS1IL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students will - recognize the importance of professional practice as part of their studies - learn about and apply the phenomena-based learning process - understand and consider the skill acquisition and learning stages of PhBL in their process - discuss issues in the context of ongoing experiential learning and group conferenc-ing and recognize their connection to their own reality - elaborate a significant question of one's own, and to find results about it in the course of further semesters - learn about the e-portfolio Mahara or similar and use it for documentation purposes - get to know and use the possibilities of accompanying coaching
Superior module:
Personality Development 1
Module description:
See course
Introduction into Accounting
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | IMEB1IACIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students will - be able to assess the relevance of accounting for businesses. - be able to distinguish the possibilities of bookkeeping and accounting depending on legal as well as factual conditions of the type of enterprise - be able to name the most important legal bases and explain their essential regulations and principles - understand the basic principles of double-entry bookkeeping - be able to carry out simple calculations, e.g. on tax-relevant aspects - be able to understand the approaches of external accounting for micro-enterprises
Superior module:
Economic Fundamentals
Module description:
See course
Managerial Economics Fundamentals
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | IMEB1MEFVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 3 |
| ECTS Credits | 5 |
| Examination character | final |
Learning Outcomes:
Students will - develop an understanding of the fundamentals of business administration, including learning the essential terminology. - become familiar with micro-economic aspects for all businesses - become familiar with all the main areas of business administration and understand how they are differentiated from each other, their tasks and how they relate to each other. - develop the basic ability to transfer the general business management knowledge to tourism providers.
Superior module:
Economic Fundamentals
Module description:
See course
Research Methodologies Fundamentals
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | IMEB1RMIIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students can create problem descriptions and develop research questions based on them as well as formulate research objectives. They can research scientific sources and correctly substantiate them (citation). The presentation of the current state of research (literature review) plays an essential role. The students also know the connections between the processing of literature and the research process as a whole.
Superior module:
Research Methodologies 1
Module description:
See course
Self-directed Learning and Communication Introduction
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | IMEB1SLCRC |
| Type | RC |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1.5 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students who have completed this subject have learned and tried out basic techniques that enable them to plan ahead and to deal with the subject of time and the self in a more resource-oriented/protective way. Accordingly, they can identify tasks and formulate and classify their goals, and thus proceed more strategically when dealing with tasks. In order to be able to state these goals, students have learned the basics of communication techniques in this course. Students come to the course with their own problem, which results from the initial analysis, and experience the course content in such a way that it can be immediately related to their own reality. To better anchor what is learned, reflecting teams are formed in this course to allow students to reflect on experiences in a small, continuously organized group. They thus learn to adequately present their concerns/issues. The goal is to be able to develop and shape one's own development independently of external circumstances.
Superior module:
Personality Development 1
Module description:
See course
Tourism Fundamentals
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | IMEB1TFUIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students will be familiar with the structure of the tourism value chain and the roles of the individual market participants, as well as their key interdependencies. They will be able to categorise the role and significance of tourism in a national and international context using key statistical figures and will be familiar with the most important international developments of the past decade. Students will understand the special character of tourism services and service provision, in particular the predominantly process-orientated service aspect and the joint creation of a tourism product by various service providers, especially in small and medium-sized enterprises (SMEs). They know the sub-sectors of the tourism industry and how they interact with each other. They will be able to recognise and explain the benefits of inter-company marketing by jointly operating tourism organisations in contrast to individual company marketing (micro-marketing). Students understand the special public significance of tourism and tourism policy as well as the legal framework specific to tourism using the example of the federal state of Salzburg (Salzburg Tourism Act).
Superior module:
Tourism Management 1
Module description:
See course
Tourism Marketing Fundamentals
| Semester | 1 |
|---|---|
| Academic year | 1 |
| Course code | IMEB1TMFIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students know the tasks of marketing and its classification and significance in the context of business administration. They understand the different roles and aspects of corporate marketing on a theoretical level and are familiar with various scientific approaches to the classification of marketing. Students will recognize the different challenges of goods and services marketing and understand the hierarchy of normative, strategic and operative marketing decision-making and fields of action. Students understand the special character of the tourist achievement and achievement production, in particular the predominant process-oriented service aspect and the joint production of a tourist product. The theoretical basics can be explained using examples from practice and proposals for practical problems are analyzed and abstracted on the basis of theoretical principles.
Superior module:
Tourism Management 1
Module description:
See course
Academic English
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | IMEB2AENIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students will be able to research, plan, and write an argumentative essay. Use evidence to back up their claims. Expand their academic vocabulary.
Superior module:
English
Module description:
See course
Annual Reporting
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | IMEB2ARPIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students will - be able to explain the importance of public disclosure requirements for businesses - understand the process of preparing financial statements - become familiar with the various components of the annual financial statements in detail - be shown the possibilities of working with the individual components of the annual financial statements and their relevance for other business processes - understand important legal regulations, also in an international context - become familiar with the approaches to balance sheet policy and their effects - be able to perform rudimentary balance sheet analyses
Superior module:
Economic Fundamentals
Module description:
See course
Data Processing
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | IMEB2DPRIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students are familiar with the principles of data processing and its possible applications in tourism, especially with a focus on the use of customer data. They are able to apply various methods for the collection, storage and processing of data in tourism. In addition, they are familiar with how customer data can be strategically analyzed in order to better understand customer needs and tailor offers more specifically to them. They are also aware of the importance of data processing for the realization of targeted online marketing measures. Students can evaluate and implement data protection measures within the framework of the legal possibilities.
Superior module:
Digital Transformation 1
Module description:
See course
Digital Media Management
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | IMEB2DMMIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students know the different aspects of graphic design in tourism and can effectively use graphics and images to present and sell tourism products. In addition, they know the basics that are important for creating websites for tourism. They will be able to create appealing and user-friendly websites, present offers and facilitate bookings. Furthermore, students know how to effectively use videos and photos for platforms to present and sell tourism offers. Virtual and augmented reality are application areas for the students that can be strategically designed.
Superior module:
Digital Transformation 1
Module description:
See course
Empirical Social Research fundamentals
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | IMEB2ESRIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2.5 |
| Examination character | immanent |
Learning Outcomes:
Students are able to create problem descriptions and develop research questions based on them as well as formulate research objectives and present them in an exposé. They are familiar with the different approaches in empirical social research (quantitative and qualitative) and understand how to work on a self-developed research question empirically. The focus is on qualitative research. They know different qualitative research methods and apply them concretely in a (small) research project. They will be able to create interview guidelines, conduct qualitative interviews (group discussion, narrative, problem-centered, semi-structured, unstructured interview as well as expert interview), transcribe and process and evaluate the collected data accordingly (qualitative content analysis according to Mayring).
Superior module:
Research Methodologies 1
Module description:
See course
Hospitality Management
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | IMEB2HOMIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 3 |
| ECTS Credits | 4 |
| Examination character | immanent |
Learning Outcomes:
Students will - become familiar with the complexity of hospitality operations. - develop an understanding of the basic mechanisms of the hotel industry as well as the hotel markets (Austria and Germany in international comparison). - gather impressions about the individual management areas for the assessment of suitable fields of activity within the industry including the important service providers. - be able to analyze all essential factors of the micro- as well as the macro-environment, which are relevant for hospitality businesses. - be able to transfer basic knowledge of business administration to the hotel industry.
Superior module:
Tourism Management 1
Module description:
See course
Innovation and Creativity Techniques
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | IMEB2ICTIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1.5 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students will - develop an understanding of the future need for virtual work teams - gain knowledge about the meaning and importance of creativity methods - learn and reflect on the correct use of tools and instruments - realize a dialogue-oriented reflection of the concretely experienced learning processes
Superior module:
Innovation Management
Module description:
See course
Intercultural Communication
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | IMEB2ICCIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1 |
| Examination character | immanent |
Learning Outcomes:
The students gain an understanding of their own and other people's values, attitudes, and behaviors through the exercises offered in class. They are thus able to explain culturally conditioned different concepts of perception as well as action, and can critically question national-cultural concepts. Students of this subject understand the multidimensionality and process-orientation of intercultural communication through the practical presentation of different cultural dimensions and standards, and are able to successfully manage challenges in intercultural communication situations. On the basis of concrete, existing case studies brought in by the students, these differences/commonalities are first theoretically processed and then deepened through exercises. Due to the reflexive character of this course, the experiences made in the exercises will be discussed in a cooperative style.
Superior module:
Personality Development 1
Module description:
See course
Presentation and Moderation
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | IMEB2PMOIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1.5 |
| ECTS Credits | 1.5 |
| Examination character | immanent |
Learning Outcomes:
After this course, students will be able to prepare and conduct presentations in terms of content and organization. They are aware of their individual, authentic presentation style. They apply techniques and rhetorical means that enable them to formulate thoughts clearly and credibly and to present facts convincingly. Upon completion of this course, students will be able to prepare and conduct presentations using typical phases and tools. They know how to lead through agendas, mediate between participants and motivate active participation.
Superior module:
Personality Development 1
Module description:
See course
Sustainability in Tourism
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | IMEB2STOIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students understand the importance of sustainability for tourism development. They know about the interactions of economic, social and ecological demands. Students have an overview of the relevant developments in society, science and research and are personally able to reflect on professional actions from the perspective of sustainability. In this context, the SDGs are at the center of their decision-making. Students are able to initiate strategic and operational sustainable management approaches in different sub-sectors of the tourism industry.
Superior module:
Tourism Management 1
Module description:
See course
Sustainable Economic Systems
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | IMEB2SESIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
- Theory of economic cycles - Business cycle and growth; scenarios of future market developments - Basic concepts of classical and Keynesian macroeconomics and politics - History of economic systems - Hedonism and consumerism as value orientation of modern societies and their rele-vance for national economies - Crisis theories and crisis vulnerability - Resilience concepts - Sustainable economic systems - Approaches to the development of post-capitalist orders
Superior module:
Economic Fundamentals
Module description:
See course
Tourism Marketing Instruments
| Semester | 2 |
|---|---|
| Academic year | 1 |
| Course code | IMEB2TMIIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students understand the service and process-oriented marketing of different service companies in the tourism industry. They will be able to combine individual marketing (micro-marketing) with the inter-company marketing of joint tourism organizations. Students know the basics and instruments of marketing and know about the necessity of its strategic use in terms of a market and socially oriented corporate management. They will be able to formulate marketing objectives and evaluate strategic marketing decisions. Students know instrumental elements of tourism marketing and can support decisions in the marketing mix. They know central aspects of purchasing and consumer behavior and can divide markets into segments using contemporary instruments.
Superior module:
Tourism Management 1
Module description:
See course
Advanced Innovation Management
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | IMEB3AIMIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
- Develop an understanding of the necessity of strategic innovation management - Knowledge of the significance and importance of innovation management - Understand and reflect on the correct use of models and theories - Get to know success factors for implementation
Superior module:
Innovation Management 2
Module description:
See course
Business Simulation Entrepreneurship
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | IMEB3BSERC |
| Type | RC |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 1 |
| Examination character | immanent |
Learning Outcomes:
Students will be able to: - Understand the complex processes before, during and after starting a business - Experience the inclusion of constantly changing environmental factors during the start-up process - Get to know growth management with its disruptive elements - Learning to make important decisions under time pressure - Engage with team members in dynamic processes and initiate, implement and control decision-making processes and reflect on changes - Appreciate management mistakes as constructive input for future decisions
Superior module:
Entrepreneurship 1
Module description:
See course
Conflict Management
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | IMEB3CMTIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1.5 |
| Examination character | immanent |
Learning Outcomes:
Students are able to recognize the potential for conflict between individuals, groups and within organizational units, even taking the intercultural context into account. They understand their effects and the dynamics of non-escalating and escalating conflicts and know the underlying theories in order to describe and contextualize them. They can analyze the stages of conflict escalation and establish conflict resolution strategies. Students of this course will be able to explain various models of conflict management, self-help in conflicts and conflict diagnosis. On the basis of concrete case studies provided by the students, these models are first prepared theoretically and then deepened through exercises. Due to the reflective character of this course, the experiences gained in the exercises are discussed in a cooperative style and recommendations for action are developed together.
Superior module:
Personality Development 2
Module description:
See course
Cost Accounting
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | IMEB3CACIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2.5 |
| Examination character | immanent |
Learning Outcomes:
After completion of the course students will: - Understand the importance of internal accounting in contrast to external accounting - Get to know the different possibilities of cost accounting and be able to work out their differences and areas of application - Be able to carry out detailed cost accounting - Be able to set the possibilities of determining costs in relation to cost types - Be able to name different types of costs and discuss their relevance within individual business areas - Learn to use cost accounting as an essential basis for pricing
Superior module:
Entrepreneurship 1
Module description:
See course
Data Management
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | IMEB3DMTIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students are adept at handling data; they can distinguish between different types of data and assess the importance of data in the company and in the various phases of the data life cycle. When analysing data, they can apply methods and techniques for processing, interpreting and visualizing data in tourism, including data mining and machine learning approaches. Students are familiar with data quality and security and can ensure the integrity, availability and confidentiality of data. Data analysis approaches and data visualization are applied in decision-making processes. Students are also skilled in handling large amounts of data and can implement concepts and applications of big data technologies in tourism. This also leads to the data-supported implementation of CRM in tourism.
Superior module:
Digital Transformation 2
Module description:
See course
Destination Management Fundamentals
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | IMEB3DMFIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students have an overview of the development of destinations, their target groups and the most important development perspectives. They know the differences in the macro and micro organization of destinations and the external factors that significantly influence management decisions in destination businesses. They learn the factors influencing the market (supply and demand) and know the specific characteristics of the main tourism markets (Austria, German-speaking countries, Europe). Students are familiar with the central control instruments in destination management and can use these to develop and analyze processes and define meaningful goals for destinations. Graduates have an initial insight into current developments, trends and new innovative destination concepts and are aware of the requirements and challenges of implementation.
Superior module:
Tourism Management 2
Module description:
See course
Innovation-Lab
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | IMEB3INLIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1.5 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students are able to realize and apply a methodical analysis of innovation management methods adapted to the needs of the company. They can select methods and derive a plan from this. They can implement evaluation processes which correspond to the project and monitor the progress of the project. Students will be able to differentiate between types of trends and know how these can increase the innovative capacity of companies and reduce the risks of innovation. You will be able to analyze, discuss and evaluate current trends and derive concrete innovation ideas from them.
Superior module:
Innovation Management 2
Module description:
See course
Market Research
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | IMEB3MREIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students learn the basics of market research. A market research problem to be solved is identified and defined. An appropriate survey instrument is constructed (taking into account and discussing quality criteria). Data is collected on the basis of the survey instrument created (taking into account representativeness: survey design and quotas). The data is recorded electronically. Initial data analyses (frequencies, cross-tabulations) are carried out with the aid of SPSS (or comparable software). Initial results are discussed and the students reflect on the further use of the data. The connection (similarities and differences) between market research and em-pirical research is clear.
Superior module:
Research Methodologies 2
Module description:
See course
Modern Entrepreneurship and Strategic Business Development
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | IMEB3EBDIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students understand the importance of entrepreneurship as a driver for healthy social and personal development. They are familiar with various forms of entrepreneurship as well as the requirements and challenges of entrepreneurship in (tourism) SMEs. Above all, they are aware of the strong importance of social responsibility in companies. Based on this, students have a holistic understanding of management and are able to make business connections. Due to a fundamental understanding of risk and crisis management, students are able to assess and manage crisis situations.
Superior module:
Entrepreneurship 1
Module description:
See course
Online Distribution
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | IMEB3ODIIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students will be able to name the basic terms of online sales and have an overview of the relevant concepts and models of online sales. They can apply these in practice. In addition, students will understand platform/portal management and be able to implement it.
Superior module:
Digital Transformation 2
Module description:
See course
Trends in Tourism
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | IMEB3TTOIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students are familiar with the instruments to realize trend analyses, scenario techniques, multi-variate procedures and early warning systems. They know about megatrends in society and how they influence tourism and tourism development.
Superior module:
Innovation Management 2
Module description:
See course
German 1
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | IMEB3GERIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students can understand sentences and frequently used expressions related to areas of most immediate relevance (e.g. personal and family information, shopping, work, local area). They can communicate in simple, routine situations involving a simple and direct exchange of information about familiar and common things. Students can use simple means to describe their own background and education, their immediate environment and things related to immediate needs.
Superior module:
Foreign Language German 1
Module description:
See course
Italian 1
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | IMEB3ITAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | Italian |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students can understand sentences and frequently used expressions related to areas of most immediate relevance (e.g. personal and family information, shopping, work, local area). They can communicate in simple, routine situations involving a simple and direct exchange of information about familiar and common things. Students can use simple means to describe their own background and education, their immediate environment and things related to immediate needs.
Superior module:
foreign language Italian 1
Module description:
See course
Spanish 1
| Semester | 3 |
|---|---|
| Academic year | 2 |
| Course code | IMEB3SPAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | Spanish |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students can understand sentences and frequently used expressions related to areas of most immediate relevance (e.g. personal and family information, shopping, work, local area). They can communicate in simple, routine situations involving a simple and direct exchange of information about familiar and common things. Students can use simple means to describe their own background and education, their immediate environment and things related to immediate needs.
Superior module:
foreign language Spanish 1
Module description:
See course
Advanced Destination Management
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | IMEB4ADMIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students have an overview of the specific problems involved in the holistic marketing of destinations, potentials and future prospects. They know the requirements of stakeholders, differences in the macro and micro organization of the industry. Students have an insight into the management of virtual companies and understand the structural challenges of the management of destinations. They have an in-depth understanding of the core elements of destination management and know how these can be successfully applied both theoretically and using specific practical examples. Students know about the marketing tasks of various service providers and can use management and control instruments to evaluate and analyze results at destination level and define new goals.
Superior module:
Tourism Management 2
Module description:
See course
Bachelor Thesis Kick-Off
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | IMEB4TKOIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 0.5 |
| ECTS Credits | 0.5 |
| Examination character | immanent |
Learning Outcomes:
Students are familiar with the bachelor thesis process and have found a topic and a BA supervisor. They are able to define a research topic and, based on this, write a proposal for the bachelor thesis, which they then submit to the supervisor in time (in accordance with the BA process).
Superior module:
Research Methodologies 2
Module description:
See course
Business Simulation Controlling and Finance
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | IMEB4SCFRC |
| Type | RC |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 1 |
| Examination character | immanent |
Learning Outcomes:
After completion of the course students will be able to - Apply their knowledge of accounting constructs, most of which have been theoretical up to this point, within the context of a business game, understand their practical significance and recognize the relationship between individual theoretical business administration and, above all, accounting aspects in practice - Make decisions with the help of assumptions in uncertain business en-vironments - Create budgets for hotels - Understand the performance of hotels by preparing and analyzing annual financial statements - Determine economic optimization potential - Carry out rudimentary investment calculations
Superior module:
Entrepreneurship 1
Module description:
See course
Digital Visualization
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | IMEB4DVIIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students are familiar with ways in which data can be visualized optimally. They create dashboards that present data from various sources at a glance in line with requirements. This enables students to prepare and use data for a wide range of needs.
Superior module:
Digital Transformation 2
Module description:
See course
Human Resource Management in Tourism
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | IMEB4HRMIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students have knowledge of the theoretical concepts and applications of human resource management. They have in-depth knowledge of strategic human resource development and retention approaches, they develop solution-oriented approaches to relevant problems and challenges in human resource management. They especially know about issues of staff shortages in tourism and the hotel industry, which requires new and creative approaches. In principle, HR management is seen as an important contribution to the sustainable development of tourism companies and organizations, in particular to help strengthen social aspects in the context of sustainability.
Superior module:
Entrepreneurship 1
Module description:
See course
International Law
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | IMEB4ILAVO |
| Type | VO |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | final |
Learning Outcomes:
Students will: - Know different areas of legal application -> private law -> labor law -> travel law -> tax law - Be able to name the relevant regulations and their most important paragraphs for tourism businesses - Understand the relevance of supra-regional jurisdictions in connection with tourism activities - Understand the actual implications of travel law regulations for providers and customers - Be able to judge case studies
Superior module:
Entrepreneurship 1
Module description:
See course
Markets and Innovations in Tourism
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | IMEB4MITIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 5 |
| Examination character | immanent |
Learning Outcomes:
Students learn about current trends and developments in the tourism industry at first hand and gain a detailed impression of business practice through personal exchanges with experts in the respective fields of activity. By reflecting on what they have experienced in writing, they can place their findings in the context of both practice and theoretical principles. This is intended to deepen the skills and knowledge acquired during the course and to clarify their significance for practice. In addition, this course offers a good framework for expanding students' social skills as well as maintaining and expanding their individual networks.
Superior module:
Tourism Management 2
Module description:
See course
Negotiation and Sales Skills
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | IMEB4NSSIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 1.5 |
| Examination character | immanent |
Learning Outcomes:
With the transfer knowledge from PE1, Conflict Management and the methods and techniques learned and tested in this course, students can argue content in simple negotiation situations, promote creative ideas, convince others and formulate and defend solutions. They know how to develop neutral assessment criteria and how to consider problems and people separately even in challenging situations. The highly reflective and practical nature of this course allows students to gain experience in a protected environment in order to derive practical courses of action
Superior module:
Personality Development 2
Module description:
See course
Statistics
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | IMEB4STAIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 3 |
| ECTS Credits | 4 |
| Examination character | immanent |
Learning Outcomes:
In particular, students know the possibilities and limits of statistical data analysis and can answer technical questions using statistical analyses. They are able to apply basic statistical methods, namely univariate and bivariate methods, in the functional areas of a company, an institution or a destination. In addition, students are familiar with the latest version of the statistical software programs SPSS and/or EXCEL.
Superior module:
Research Methodologies 2
Module description:
See course
eMarketing
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | IMEB4EMAIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students have an overview of the importance of e-marketing in tourism. They can apply the topics discussed in practice and give their own assessment of the advantages and disadvantages.
Superior module:
Digital Transformation 2
Module description:
See course
German 2
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | IMEB4GERIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students can start, maintain and end a simple conversation in direct contact. They can make themselves understood in predictable everyday situations on familiar topics, exchange thoughts and information and talk in detail about everyday aspects of their own life (e.g. talk about people, places, experiences in work and education and talk about past activities and personal experiences) and describe animals and objects.
Superior module:
Foreign Language German 1
Module description:
See course
Italian 2
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | IMEB4ITAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | Italian |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students can start, maintain and end a simple conversation in direct contact. They can make themselves understood in predictable everyday situations on familiar topics, exchange thoughts and information and talk in detail about everyday aspects of their own life (e.g. talk about people, places, experiences in work and education and talk about past activities and personal experiences) and describe animals and objects.
Superior module:
foreign language Italian 1
Module description:
See course
Spanish 2
| Semester | 4 |
|---|---|
| Academic year | 2 |
| Course code | IMEB4SPAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | Spanish |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students can start, maintain and end a simple conversation in direct contact. They can make themselves understood in predictable everyday situations on familiar topics, exchange thoughts and information and talk in detail about everyday aspects of their own life (e.g. talk about people, places, experiences in work and education and talk about past activities and personal experiences) and describe animals and objects.
Superior module:
foreign language Spanish 1
Module description:
See course
Bachelor Colloquium
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | IMEB5BCOUE |
| Type | UB |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 0.5 |
| ECTS Credits | 0.5 |
| Examination character | immanent |
Learning Outcomes:
Students are aware of the importance of academic discourse and can incorporate the feedback they receive from colleagues and lecturers into the ongoing bache-lor research project. In addition, students are aware of the challenges of giving feedback on research projects themselves.
Superior module:
Research Methodologies 3 (Expertise)
Module description:
See course
Bachelor Thesis Seminar and Bachelor Thesis
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | IMEB5BTSSE |
| Type | SE |
| Kind | Bachelor thesis |
| Language of instruction | English |
| SWS | 1 |
| ECTS Credits | 4 |
| Examination character | immanent |
Learning Outcomes:
Students have the ability to work on a self-chosen task in a theory-based manner using scientific methods (qualitative or quantitative). They recognize the problem content of tasks and understand technical contexts, can systematize their thoughts, clearly structure content and find solutions by applying adequate solu-tion methods and present them convincingly.
Superior module:
Research Methodologies 3 (Expertise)
Module description:
See course
Digital Media Project
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | IMEB5DMPPT |
| Type | PT |
| Kind | Project |
| Language of instruction | English |
| SWS | 1.5 |
| ECTS Credits | 4 |
| Examination character | immanent |
Learning Outcomes:
Students are able to strategically implement digital media projects: They are aware of the individual phases of such a project and link them together in the best possible way. In addition to the conception and analysis of the project, students can carry out the realization and implementation of digital campaigns in a targeted manner.
Superior module:
Digital Transformation 3
Module description:
See course
Finance and Investment
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | IMEB5FINIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students will: - Be able to name the tasks of financial management - Understand the impact of financial management decisions on other areas of business administration - Be able to differentiate between different forms of financing and assess their relevance for different (tourism) companies at different stages of the company life cycle - Understand liquidity management as a core task of financial management and be able to apply different ways of creating liquidity - Learn to prepare budgets and, in particular, to consider the impact of changing environmental conditions on them - Get to know funding opportunities, especially for tourism companies - Understand the impact of the Basel regulations as a banking regulation instrument on tourism and especially accommodation businesses and get to know the approach to problem solving for credit security
Superior module:
Entrepreneurship 2
Module description:
See course
Innovative Approaches in Human Resource Management
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | IMEB5IHRIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students have a sound knowledge of strategic human resource management approaches. They deal with relevant problems and challenges of personnel management and develop potential solutions. Current developments, which have been strengthened by the Covid-19 pandemic, can be strategically evaluated and shaped. These include, in particular, addressing the topic of New Work and approaches to solving the shortage of employees in tourism. Due to the global orientation of the tourism industry, it is equally important for graduates to be familiar with issues in the context of international HR management and to help shape it in a solution-oriented manner.
Superior module:
Entrepreneurship 2
Module description:
See course
Innovative Product Development
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | IMEB5IPDIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 4 |
| Examination character | immanent |
Learning Outcomes:
- Gain experience with the implementation of a real or virtual project. - Develop an understanding of the future necessity of virtual work teams - Gain knowledge about the significance and importance of trust in the employees of real and virtual teams - Learn and reflect on how to deal with conflicts that can arise due to physical distance - Get to know possibilities for implementing digital learning and known relevant tools in companies
Superior module:
Innovation Management 3
Module description:
See course
International Tourism and Event Management
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | IMEB5ITEIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students have a good overview of trends in international tourism and are familiar with the drivers of transformation processes in the global tourism industry. They will be able to evaluate international developments on both the demand and supply side and classify them in future scenarios. They will also evaluate devel-opments in terms of their influence on sustainable development in an interna-tional context. The event industry is understood as an influential industry for tourism. Students are also aware of the strategic importance of events in international tourism (both in destinations and in the hotel industry). Students are able to plan events strategically and create stringent concepts for them. Staging approaches play a special role here. In general, students will focus on the planning and organization of green events.
Superior module:
Tourism Management 3
Module description:
See course
Neuro Leadership
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | IMEB5NLEIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students can hone their entrepreneurial thinking by examining and shaping their explicit individual personality from the neurological teaching components. Based on this, leadership skills are applied in such a way that employees are managed in a future-oriented manner and innovative entrepreneurial decisions are made for tourism. Students will be able to assess the challenges faced by an entrepreneur in a national and international context.
Superior module:
Entrepreneurship 2
Module description:
See course
Social Media Marketing
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | IMEB5SMMIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students have an overview of the most important social media platforms and know what each individual platform can be used for. They recognize trends, opportunities and challenges of social media marketing and can develop and implement a social media marketing strategy. They are aware of the importance of influencer marketing and can implement strategies for selecting influencers and using them for social media marketing.
Superior module:
Digital Transformation 3
Module description:
See course
Sustainability in Tourism Cases
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | IMEB5STCIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
After completing the symposium, students are able to - analyze and evaluate social developments in the context of their studies - describe and question ways of thinking in their discipline - question their own ideas and values and challenge the ideas and values of others - present their own point of view and compare it with others - derive insights from academic presentations and integrate them into their own knowledge base. Students transfer their ability to reflect to a wide range of topics in tourism and compare them from a sustainable perspective. They are able to evaluate the top-ics and their economic, social and cultural relevance and incorporate them into management decisions in a formative way.
Superior module:
Innovation Management 3
Module description:
See course
German 3
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | IMEB5GERIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students can understand a wide range of more demanding, longer texts and also grasp implicit meanings. They can express themselves spontaneously and flu-ently without having to search for clearly recognizable words. They can use the language effectively and flexibly in social and professional life or in training and studies. They can express themselves in a clear, structured and detailed manner and use various means of linking texts appropriately. Students can read and understand simple everyday texts (brochures, advertisements, invitations, simple letters, reservations, menus) in the second living foreign language. They can communicate in routine situations and describe their surroundings, express an opinion in discussions and justify it.
Superior module:
Foreign Language German 2
Module description:
See course
Bachelor Tutorial Qualitative Research Methods
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | IMEB5QALUE |
| Type | UB |
| Kind | Elective |
| Language of instruction | English |
| SWS | 0.5 |
| ECTS Credits | 0.5 |
| Examination character | immanent |
Learning Outcomes:
Students can independently develop and apply research methods. They can engage in intensive discussions with fellow students and prepare and apply the various approaches of qualitative research on the basis of their own research work.
Superior module:
Research Methodologies 3 (Expertise)
Module description:
See course
Bachelor Tutorial Quantitative Research Methods
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | IMEB5QANUE |
| Type | UB |
| Kind | Elective |
| Language of instruction | English |
| SWS | 0.5 |
| ECTS Credits | 0.5 |
| Examination character | immanent |
Learning Outcomes:
Students can independently develop and apply quantitative research methods. They can engage in intensive discussions with fellow students and prepare and apply their research approaches on the basis of their own research work.
Superior module:
Research Methodologies 3 (Expertise)
Module description:
See course
Italian 3
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | IMEB5ITAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | Italian |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students can understand a wide range of more demanding, longer texts and also grasp implicit meanings. They can express themselves spontaneously and flu-ently without having to search for clearly recognizable words. They can use the language effectively and flexibly in social and professional life or in training and studies. They can express themselves in a clear, structured and detailed manner and use various means of linking texts appropriately. Students can read and understand simple everyday texts (brochures, advertisements, invitations, simple letters, reservations, menus) in the second living foreign language. They can communicate in routine situations and describe their surroundings, express an opinion in discussions and justify it.
Superior module:
foreign language Italian 2
Module description:
See course
Spanish 3
| Semester | 5 |
|---|---|
| Academic year | 3 |
| Course code | IMEB5SPAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | Spanish |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students can understand a wide range of more demanding, longer texts and also grasp implicit meanings. They can express themselves spontaneously and flu-ently without having to search for clearly recognizable words. They can use the language effectively and flexibly in social and professional life or in training and studies. They can express themselves in a clear, structured and detailed manner and use various means of linking texts appropriately. Students can read and understand simple everyday texts (brochures, advertisements, invitations, simple letters, reservations, menus) in the second living foreign language. They can communicate in routine situations and describe their surroundings, express an opinion in discussions and justify it.
Superior module:
foreign language Spanish 2
Module description:
See course
Bachelor Exam
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | IMEB6BEXBP |
| Type | BP |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 0 |
| ECTS Credits | 2 |
| Examination character | final |
Learning Outcomes:
Students are able to evaluate the content they have learned during their studies in both a scientific and practical context and combine it in its complexity.
Superior module:
Tourism Management 3
Module description:
See course
Bachelor Thesis
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | IMEB6BATIT |
| Type | IT |
| Kind | Bachelor thesis |
| Language of instruction | English |
| SWS | 0 |
| ECTS Credits | 9 |
| Examination character | immanent |
Learning Outcomes:
Students have the ability to work on a self-chosen task in a practice-oriented manner using scientific methods. They recognize the problem content of tasks and understand technical contexts, can systematize their thoughts, structure content clearly and find solutions by applying adequate solution methods and present them convincingly.
Superior module:
Research Methodologies 3 (Expertise)
Module description:
See course
Business Coaching and Mentoring
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | IMEB6BCMPT |
| Type | PT |
| Kind | Project |
| Language of instruction | English |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students use the support of individual coaching and mentoring to realize the strategic planning and development of a company. They can either develop a business plan to market- a mature access to business development and thus create the basis for a start-up. Or they can implement market-oriented succession strategies in SME-run tourism companies.
Superior module:
Entrepreneurship 2
Module description:
See course
Business Simulation Destination Management
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | IMEB6SDMRC |
| Type | RC |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 1 |
| Examination character | immanent |
Learning Outcomes:
xxx
Superior module:
Tourism Management 3
Module description:
See course
Career Coaching
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | IMEB6CCOIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 6 |
| Examination character | immanent |
Learning Outcomes:
After the completion of the course, the student can: - Understand the importance of employability and career - Reflect on their self-development and get to know further methods - Reflect on the phenomenon-based learning process and record learning outcomes - Reflect on their work experience and record learning outcomes - Present your results from the personal question - Present and explain your documentation via the e-portfolio - Recognize personal further development and individual competence acquisition based on the entire learning process from the 1st to the 6th semester
Superior module:
Personality Development 3
Module description:
See course
Controlling
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | IMEB6CONIL |
| Type | IL |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students will: - Get to know controlling as a task of corporate management that is rele-vant for all management areas in the company - Learn to understand controlling as the basis for all management processes - Get to know the main approaches to practicing controlling in companies and work through case studies - Get to know the balance scorecard as a holistic controlling instrument and be able to understand sub-aspects analytically - Be intensively familiarized with the topic of meaningful objectives in controlling - Master key operational and strategic indicators, perform calculations and analyze results - Get to know company analysis using key figure controlling
Superior module:
Entrepreneurship 2
Module description:
See course
Self-directed Learning and Communication Intensivation
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | IMEB6LCIRC |
| Type | RC |
| Kind | Compulsory |
| Language of instruction | English |
| SWS | 1.5 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
In connection with "Self-directed learning and communication basics" I, students of this course know methods for questioning, analyzing and, if necessary, breaking up and reorganizing learning and thinking patterns. This course provides techniques that make it easier for them to become more aware of their indi-vidual needs and accordingly to process plans/projects/tasks more efficiently and accurately, thus improving their output in a professional, social and cultural context. They learn to reflect to a greater extent and to deal with feedback. Through a better understanding of the ability to control themselves, they learn to adapt their initial reaction to a specific situation in such a way that a good second reaction and thus better stress management is possible. Students come to the course with their own questions, which arise from the initial analysis and the experiences from Self-Management I, and experience the course content in such a way that they can relate it to their own reality in individual coaching. By carrying out the initial analysis again, progress and recommendations for action in personal coaching can be derived for the future.
Superior module:
Personality Development 3
Module description:
See course
German 4
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | IMEB6GERIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | German |
| SWS | 3 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students can understand a wide range of more demanding, longer texts and also grasp implicit meanings. They can express themselves spontaneously and flu-ently without having to search for clearly recognizable words. They can use the language effectively and flexibly in social and professional life or in training and studies. They can express themselves in a clear, structured and detailed manner and use various means of linking texts appropriately. Students can read and understand simple everyday texts (brochures, advertisements, invitations, simple letters, reservations, menus) in the second living foreign language. They can communicate in routine situations and describe their surroundings, express an opinion in discussions and justify it.
Superior module:
Foreign Language German 2
Module description:
See course
Health Tourism
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | IMEB6HTOIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students are familiar with current trends in the field of health tourism, including the various sub-sectors such as spa, wellness, medical wellness, medical and spiritual tourism. They are able to evaluate and initiate product developments in health tourism for both destinations and hotels and know what implications these product developments have for the management of destinations and hotels. You will be familiar with the challenges and strategic requirements of health and spa businesses.
Superior module:
Tourism Management 3
Module description:
See course
Tour Operator Management
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | IMEB6TOMIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students are familiar with the market structures within the European tour operator market and the different business models of tour operators. They will be able to differentiate between the different types of tour operator product - the package tour - and design them both strategically and operationally in planning, purchasing and sales. Students will be able to implement yield management methods in pricing. In catalog production, they can responsibly implement project management and the content design of the travel brochure.
Superior module:
Tourism Management 3
Module description:
See course
Transportation Management
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | IMEB6TMTIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | English |
| SWS | 2 |
| ECTS Credits | 2 |
| Examination character | immanent |
Learning Outcomes:
Students understand the complex relationship between transportation and tourism or tourism development. They know the global aviation markets and their most important strategic fields of action. Special focus is placed on the evaluation of strategic business connections and knowledge of business models in air transport. Students will be able to assess how cooperation with airlines can be strategically utilized for a destination. Within alpine destination management, students know about the management of cable-car companies.
Superior module:
Tourism Management 3
Module description:
See course
Italian 4
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | IMEB6ITAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | Italian |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students can understand a wide range of more demanding, longer texts and also grasp implicit meanings. They can express themselves spontaneously and fluently without having to search for clearly recognizable words. They can use the language effectively and flexibly in social and professional life or in training and studies. They can express themselves in a clear, structured and detailed manner and use various means of linking texts appropriately. Students can read and understand simple everyday texts (brochures, advertisements, invitations, simple letters, reservations, menus) in the second living foreign language. They can communicate in routine situations and describe their surroundings, express an opinion in discussions and justify it.
Superior module:
foreign language Italian 2
Module description:
See course
Spanish 4
| Semester | 6 |
|---|---|
| Academic year | 3 |
| Course code | IMEB6SPAIL |
| Type | IL |
| Kind | Elective |
| Language of instruction | Spanish |
| SWS | 2 |
| ECTS Credits | 3 |
| Examination character | immanent |
Learning Outcomes:
Students can understand a wide range of more demanding, longer texts and also grasp implicit meanings. They can express themselves spontaneously and flu-ently without having to search for clearly recognizable words. They can use the language effectively and flexibly in social and professional life or in training and studies. They can express themselves in a clear, structured and detailed manner and use various means of linking texts appropriately. Students can read and understand simple everyday texts (brochures, advertisements, invitations, simple letters, reservations, menus) in the second living foreign language. They can communicate in routine situations and describe their surroundings, express an opinion in discussions and justify it.
Superior module:
foreign language Spanish 2
Module description:
See course
| Legend | |
| Semester | Semesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June) |
| SWS | weekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course |
| ECTS Credits | Work load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student |
| Type | BP = Bachelor final exam DP/MP = Master final exam IL = Lecture with integrated project work IT = Individual training/phases LB = Lab (session) PS = Pro-seminar PT = Project RC = Course with integrated reflective practice RE = Revision course SE = Seminar TU = Tutorial UB = Practice session/Subject practical sessions VO = Lecture |