Innovation & Management in Tourism (Bachelor)

Curriculum

Innovation and Management in Tourism

Course titleSWSECTSTYPE

Academic English

Semester	1
Academic year	1
Course code	IMEB1AENIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

- Essay structure - Reading critically - Introductions - Thesis statements - Formulating an argument - Making claims and using evidence - Summarizing - Citation styles - Conclusions and revisions

Learning Outcomes:

Alumni will be able to research, plan, and write an argumentative essay - Use evidence to back up their claims - Expand their academic vocabulary - Familiarize themselves with standard academic citation styles

Superior module:

English

Module description:

See course

Digital Transformation in Tourism Applications

Semester	1
Academic year	1
Course code	IMEB1DAPIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

1. Basics of applications: - Choosing the right technologies (e.g. cloud computing, Big Data, Artificial Intelligence, Internet of Things). - Process design - Cultural transformation in the company towards an innovative and learning culture, promotion of digital competencies and the development of digital leadership skills. 2. Applications (here a reference is made to other courses): - Online booking systems - Personalization through the use of Big Data and AI. - Mobile applications - Social media and influencer marketing - Virtual and Augmented Reality - Smart destinations incl. introduction to the concept of smart destination, technologies for smart destinations such as IoT, AI, Big Data, cloud computing and mobile applications, strategies for smart destinations

Learning Outcomes:

Alumni are familiar with the basic practical applications in the context of digital transformation in tourism. The selection of the right technologies is an important prerequisite for the successful implementation of digital transformation in tourism practice. In addition, alumni can adapt business processes to the new requirements of the digital world and also promote a culture in the company that is innovative and learning and is aligned with the criteria of digital transformation. Alumni are familiar with initial practical applications in the context of online booking systems, the personalization of offers via Big Data and AI approaches, mobile applications and initial practical approaches to social media marketing. They also know about the special features of smart destinations and the importance of IoT, AI and other digital technologies in this context.

Superior module:

Digital Transformation 1

Module description:

See course

Digital Transformation in Tourism Principles

Semester	1
Academic year	1
Course code	IMEB1DTPIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- Importance of digital transformation - Advantages and disadvantages of digital transformation - Basics of the digital economy and trends - Digital business models - Implementation of digital transformation in the company - Digital Chief Officer - Excursus: Leadership and digital transformation - Digital transformation in tourism - significance, manifestations

Learning Outcomes:

Alumni are aware of the importance of digital transformation and understand the complexity of current developments. They are familiar with digital business models and can evaluate them. In particular, they are aware of the great importance of digital transformation for the tourism sector and its sub-sectors. Alumni are also able to apply digital transformation tools and develop measures in the context of digital transformation.

Superior module:

Digital Transformation 1

Module description:

See course

Economics Fundamentals

Semester	1
Academic year	1
Course code	IMEB1ECFIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

- Economic terminology - Economic systems (focus: social market economy) - Operation of the market using the example of selected tourism markets (accommodation market, airline market, tour operator market): Supply and demand, utility theory, market power, demand elasticity - Market and price theories - Tourism production factors - The importance of small and medium sized tourism and leisure industries for a national economy - Game theory

Learning Outcomes:

Alumni will - be familiar with the basic structure of national economies with their most important players. - be able to assess the importance of tourism for individual economies within different regions of the world. - understand the main economic theories relevant to tourism markets. - understand the scarcity of resources for all production factors in connection with tourism production. - understand the decision-making processes of tourism stakeholders

Superior module:

Economic Fundamentals

Module description:

See course

Innovation Management Fundamentals

Semester	1
Academic year	1
Course code	IMEB1IMIIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

Innovations in tourism - Theoretical foundation - The concept of innovation - Reasons for the necessity of innovations, drivers of innovation, barriers for innovations - Dimensions of service innovations - The innovation process (dynamic models like Service Design - Human Centered Innovation and static models like Stage Gate Model of Cooper) - Pros and cons of innovations - Types of innovations in tourism (e.g. technological innovations, marketing innovations etc.) - Innovation and sustainability

Learning Outcomes:

Alumni will - develop an understanding of the need for innovation. - know the meaning and importance of innovation in tourism companies. - understand and be able to apply the correct handling of the innovation process. - know and be able to reflect on ways to implement innovations in companies.

Superior module:

Innovation Management

Module description:

See course

Internship 1

Semester	1
Academic year	1
Course code	IMEB1IS1IL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	1
ECTS Credits	2
Examination character	immanent

Lecture content:

- Professional practice and its reference to the studies - Phenomenon-based learning process (goals, contents, personal reference) - Competence acquisition/learning stages in the context of PhBL - Exchange of experiences and group discussions about personal and general professional challenges - Process of individual PhBL questioning (linking professional practice and studies or vice versa) - Introduction to the documentation process (Mahara or Moodle) - Theory and practice of accompanying coaching in the learning process

Learning Outcomes:

Alumni will - recognize the importance of professional practice as part of their studies - learn about and apply the phenomena-based learning process - understand and consider the skill acquisition and learning stages of PhBL in their process - discuss issues in the context of ongoing experiential learning and group conferenc-ing and recognize their connection to their own reality - elaborate a significant question of one's own, and to find results about it in the course of further semesters - learn about the e-portfolio Mahara or similar and use it for documentation purposes - get to know and use the possibilities of accompanying coaching

Superior module:

Personality Development 1

Module description:

See course

Introduction into Accounting

Semester	1
Academic year	1
Course code	IMEB1IACIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

- Sub-systems of accounting and their tasks - Legal regulations for accounting: UGB/HGB, EStG, BAO, US-GAAP, IAS - Double-entry accounting (accounts frameworkfeatures, balance sheet and profit and loss accounts, assets/liabilities, structure of the balance sheet and P&L, posting of business transactions, etc.) - Document circulation - Theoretical explanation of VAT - Accounting for freelancers and micro-businesses: income and expenditure statements

Learning Outcomes:

Alumni will - be able to assess the relevance of accounting for businesses. - be able to distinguish the possibilities of bookkeeping and accounting depending on legal as well as factual conditions of the type of enterprise - be able to name the most important legal bases and explain their essential regulations and principles - understand the basic principles of double-entry bookkeeping - be able to carry out simple calculations, e.g. on tax-relevant aspects - be able to understand the approaches of external accounting for micro-enterprises

Superior module:

Economic Fundamentals

Module description:

See course

Managerial Economics Fundamentals

Semester	1
Academic year	1
Course code	IMEB1MEFVO
Type	VO
Kind	Compulsory
Language of instruction	English
SWS	3
ECTS Credits	5
Examination character	final

Lecture content:

The foundations of economics - markets, their participants and the underlying decision-making processes - are introduced and most important fundamentals of (micro-)economic aspects are discussed. A variety of general economic and specific tourism examples are analyzed and discussed to strengthen the understanding of economic issues. Business and management 1. enterprises and markets 2. entrepreneurship and corporate governance 3. business environment and business development 4. corporate success and liquidity as target variables Basic business functions 5. investment and financing management 6. marketing management

Learning Outcomes:

Alumni will - develop an understanding of the fundamentals of business administration, including learning the essential terminology. - become familiar with micro-economic aspects for all businesses - become familiar with all the main areas of business administration and understand how they are differentiated from each other, their tasks and how they relate to each other. - develop the basic ability to transfer the general business management knowledge to tourism providers.

Superior module:

Economic Fundamentals

Module description:

See course

Research Methodologies Fundamentals

Semester	1
Academic year	1
Course code	IMEB1RMIIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

- Scientific work in the context of the research process. - Literature research (database research in electronic catalogs, search methods, searching the Internet...), evaluation of sources (which sources may be used in a scientific context, which may not). - Interpretation of scientific texts as a basis of argumentation for one's own scientific work. - Citation rules (short and full citation) incl. sensitization for the topic of plagiarism. - Introduction of methods of empirical social research: First overview and introduction (quantitative vs. qualitative research) Against the background of a concrete task or own research question, students learn all important basics for theory-based scientific work.

Learning Outcomes:

Alumni can create problem descriptions and develop research questions based on them as well as formulate research objectives. They can research scientific sources and correctly substantiate them (citation). The presentation of the current state of research (literature review) plays an essential role. The alumni also know the connections between the processing of literature and the research process as a whole.

Superior module:

Research Methodologies 1

Module description:

See course

Self-directed Learning and Communication Introduction

Semester	1
Academic year	1
Course code	IMEB1SLCRC
Type	RC
Kind	Compulsory
Language of instruction	English
SWS	1.5
ECTS Credits	2
Examination character	immanent

Lecture content:

- Basic elements PSI theory and STAR model - Models for improving the achievement of goals: Eisenhower method, Timeline, SMART method (comparative methods such as ALPEN or ABC method, To do and not to do, 80-20 Pareto principle) - Communication techniques - active/empathetic listening, follow-up, I-messages, re-phrasing, change of perspective, meta-communication, questioning techniques, feedback - Types of communication - verbal, non-verbal, paraverbal - Communication models according to Schulz von Thun, JOHARI, Watzlawick - Methods from coaching for dealing with individual resources - Personal coaching with the results of the initial analysis, and formulation of goals and recommendations for personal action

Learning Outcomes:

Alumni who have completed this subject have learned and tried out basic techniques that enable them to plan ahead and to deal with the subject of time and the self in a more resource-oriented/protective way. Accordingly, they can identify tasks and formulate and classify their goals, and thus proceed more strategically when dealing with tasks. In order to be able to state these goals, alumni have learned the basics of communication techniques in this course. Alumni come to the course with their own problem, which results from the initial analysis, and experience the course content in such a way that it can be immediately related to their own reality. To better anchor what is learned, reflecting teams are formed in this course to allow alumni to reflect on experiences in a small, continuously organized group. They thus learn to adequately present their concerns/issues. The goal is to be able to develop and shape one's own development independently of external circumstances.

Superior module:

Personality Development 1

Module description:

See course

Tourism Fundamentals

Semester	1
Academic year	1
Course code	IMEB1TFUIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- Principles and fields of tourism as a system - Demand and supply in tourism - Tourism as a cross-sectional discipline - Travel motivation and travel decision - International classification of tourism on the basis of key figures - Demand behavior - Actors on the supply side (destination, accommodation, catering, tour operators, travel agents, transport operators, cruises, leisure operators and MICE etc.) - Tourism value chain of SMEs in alpine tourism and in an international context - Tourism policy - The importance of sustainability in tourism - Salzburg Tourism Act

Learning Outcomes:

Alumni will be familiar with the structure of the tourism value chain and the roles of the individual market participants, as well as their key interdependencies. They will be able to categorise the role and significance of tourism in a national and international context using key statistical figures and will be familiar with the most important international developments of the past decade. Alumni will understand the special character of tourism services and service provision, in particular the predominantly process-orientated service aspect and the joint creation of a tourism product by various service providers, especially in small and medium-sized enterprises (SMEs). They know the sub-sectors of the tourism industry and how they interact with each other. They will be able to recognise and explain the benefits of inter-company marketing by jointly operating tourism organisations in contrast to individual company marketing (micro-marketing). Alumni understand the special public significance of tourism and tourism policy as well as the legal framework specific to tourism using the example of the federal state of Salzburg (Salzburg Tourism Act).

Superior module:

Tourism Management 1

Module description:

See course

Tourism Marketing Fundamentals

Semester	1
Academic year	1
Course code	IMEB1TMFIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- Principles of marketing (development of marketing, material goods and tourism market) - Special features of the tourism product as a basis for tourism marketing (special features of the tourism product, service chains and service quality, the production process) - Tourism marketing as a special form of service marketing - Tourism marketing as micro and macro marketing - Overview of the strategic-conceptual elements of tourism marketing - Insight into market research in tourism - Instrument of strategic analysis in marketing (e.g. opportunity-risk, resource, life cycle or portfolio analysis) - The brand as an instrument for differentiation - Basic concepts of brand protection - Definition of market segments and selecting target markets - Introduction of classical instruments of the marketing mix (product, price and conditions, communication and distribution policy) - Advanced instruments of the tourism marketing mix (personnel, process and equipment policy)

Learning Outcomes:

Alumni know the tasks of marketing and its classification and significance in the context of business administration. They understand the different roles and aspects of corporate marketing on a theoretical level and are familiar with various scientific approaches to the classification of marketing. Alumni will recognize the different challenges of goods and services marketing and understand the hierarchy of normative, strategic and operative marketing decision-making and fields of action. Alumni understand the special character of the tourist achievement and achievement production, in particular the predominant process-oriented service aspect and the joint production of a tourist product. The theoretical basics can be explained using examples from practice and proposals for practical problems are analyzed and abstracted on the basis of theoretical principles.

Superior module:

Tourism Management 1

Module description:

See course

Course titleSWSECTSTYPE

Academic English

Semester	2
Academic year	1
Course code	IMEB2AENIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

- Comparing and Contrasting - Paraphrasing and Summarizing - Reading Sources Critically - Writing About Controversial Topics - Generalizing - Describing Information in Charts and Graphs - Formulating an Argument

Learning Outcomes:

Alumni will be able to research, plan, and write an argumentative essay. Use evidence to back up their claims. Expand their academic vocabulary.

Superior module:

English

Module description:

See course

Annual Reporting

Semester	2
Academic year	1
Course code	IMEB2ARPIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

xxx

Learning Outcomes:

Alumni will - be able to explain the importance of public disclosure requirements for businesses - understand the process of preparing financial statements - become familiar with the various components of the annual financial statements in detail - be shown the possibilities of working with the individual components of the annual financial statements and their relevance for other business processes - understand important legal regulations, also in an international context - become familiar with the approaches to balance sheet policy and their effects - be able to perform rudimentary balance sheet analyses

Superior module:

Economic Fundamentals

Module description:

See course

Data Processing

Semester	2
Academic year	1
Course code	IMEB2DPRIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

xxx

Learning Outcomes:

Alumni are familiar with the principles of data processing and its possible applications in tourism, especially with a focus on the use of customer data. They are able to apply various methods for the collection, storage and processing of data in tourism. In addition, they are familiar with how customer data can be strategically analyzed in order to better understand customer needs and tailor offers more specifically to them. They are also aware of the importance of data processing for the realization of targeted online marketing measures. Alumni can evaluate and implement data protection measures within the framework of the legal possibilities.

Superior module:

Digital Transformation 1

Module description:

See course

Digital Media Management

Semester	2
Academic year	1
Course code	IMEB2DMMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

xxx

Learning Outcomes:

Alumni know the different aspects of graphic design in tourism and can effectively use graphics and images to present and sell tourism products. In addition, they know the basics that are important for creating websites for tourism. They will be able to create appealing and user-friendly websites, present offers and facilitate bookings. Furthermore, alumni know how to effectively use videos and photos for platforms to present and sell tourism offers. Virtual and augmented reality are application areas for the alumni that can be strategically designed.

Superior module:

Digital Transformation 1

Module description:

See course

Empirical Social Research fundamentals

Semester	2
Academic year	1
Course code	IMEB2ESRIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2.5
Examination character	immanent

Lecture content:

xxx

Learning Outcomes:

Alumni are able to create problem descriptions and develop research questions based on them as well as formulate research objectives and present them in an exposé. They are familiar with the different approaches in empirical social research (quantitative and qualitative) and understand how to work on a self-developed research question empirically. The focus is on qualitative research. They know different qualitative research methods and apply them concretely in a (small) research project. They will be able to create interview guidelines, conduct qualitative interviews (group discussion, narrative, problem-centered, semi-structured, unstructured interview as well as expert interview), transcribe and process and evaluate the collected data accordingly (qualitative content analysis according to Mayring).

Superior module:

Research Methodologies 1

Module description:

See course

Hospitality Management

Semester	2
Academic year	1
Course code	IMEB2HOMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	3
ECTS Credits	4
Examination character	immanent

Lecture content:

xxx

Learning Outcomes:

Alumni will - become familiar with the complexity of hospitality operations. - develop an understanding of the basic mechanisms of the hotel industry as well as the hotel markets (Austria and Germany in international comparison). - gather impressions about the individual management areas for the assessment of suitable fields of activity within the industry including the important service providers. - be able to analyze all essential factors of the micro- as well as the macro-environment, which are relevant for hospitality businesses. - be able to transfer basic knowledge of business administration to the hotel industry.

Superior module:

Tourism Management 1

Module description:

See course

Innovation and Creativity Techniques

Semester	2
Academic year	1
Course code	IMEB2ICTIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	1.5
ECTS Credits	2
Examination character	immanent

Lecture content:

xxx

Learning Outcomes:

Alumni will - develop an understanding of the future need for virtual work teams - gain knowledge about the meaning and importance of creativity methods - learn and reflect on the correct use of tools and instruments - realize a dialogue-oriented reflection of the concretely experienced learning processes

Superior module:

Innovation Management

Module description:

See course

Intercultural Communication

Semester	2
Academic year	1
Course code	IMEB2ICCIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	1
ECTS Credits	1
Examination character	immanent

Lecture content:

xxx

Learning Outcomes:

The alumni gain an understanding of their own and other people's values, attitudes, and behaviors through the exercises offered in class. They are thus able to explain culturally conditioned different concepts of perception as well as action, and can critically question national-cultural concepts. Alumni of this subject understand the multidimensionality and process-orientation of intercultural communication through the practical presentation of different cultural dimensions and standards, and are able to successfully manage challenges in intercultural communication situations. On the basis of concrete, existing case studies brought in by the alumni, these differences/commonalities are first theoretically processed and then deepened through exercises. Due to the reflexive character of this course, the experiences made in the exercises will be discussed in a cooperative style.

Superior module:

Personality Development 1

Module description:

See course

Presentation and Moderation

Semester	2
Academic year	1
Course code	IMEB2PMOIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	1.5
ECTS Credits	1.5
Examination character	immanent

Lecture content:

xxx

Learning Outcomes:

After this course, alumni will be able to prepare and conduct presentations in terms of content and organization. They are aware of their individual, authentic presentation style. They apply techniques and rhetorical means that enable them to formulate thoughts clearly and credibly and to present facts convincingly. Upon completion of this course, alumni will be able to prepare and conduct presentations using typical phases and tools. They know how to lead through agendas, mediate between participants and motivate active participation.

Superior module:

Personality Development 1

Module description:

See course

Sustainability in Tourism

Semester	2
Academic year	1
Course code	IMEB2STOIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- The concept of sustainability: current state of the discussion in society, politics and research; Sustainable Development Goals (SDGs) as important basis for sustainable development - Sustainability and sustainable development in tourism - Challenges to implementing sustainability practices in tourism - Managing for sustainability in tourism - Governance and partnerships / cooperations - CSR approaches in tourism businesses - Measures and tools in destination management ¿ overtourism, visitor management, management of living spaces, quality of life approaches - Sustainability indicators and reporting - Business models for sustainability; cases within different branches of tourism industry

Learning Outcomes:

Alumni understand the importance of sustainability for tourism development. They know about the interactions of economic, social and ecological demands. Alumni have an overview of the relevant developments in society, science and research and are personally able to reflect on professional actions from the perspective of sustainability. In this context, the SDGs are at the center of their decision-making. Alumni are able to initiate strategic and operational sustainable management approaches in different sub-sectors of the tourism industry.

Superior module:

Tourism Management 1

Module description:

See course

Sustainable Economic Systems

Semester	2
Academic year	1
Course code	IMEB2SESIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

xxx

Learning Outcomes:

- Theory of economic cycles - Business cycle and growth; scenarios of future market developments - Basic concepts of classical and Keynesian macroeconomics and politics - History of economic systems - Hedonism and consumerism as value orientation of modern societies and their rele-vance for national economies - Crisis theories and crisis vulnerability - Resilience concepts - Sustainable economic systems - Approaches to the development of post-capitalist orders

Superior module:

Economic Fundamentals

Module description:

See course

Tourism Marketing Instruments

Semester	2
Academic year	1
Course code	IMEB2TMIIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

xxx

Learning Outcomes:

Alumni understand the service and process-oriented marketing of different service companies in the tourism industry. They will be able to combine individual marketing (micro-marketing) with the inter-company marketing of joint tourism organizations. Alumni know the basics and instruments of marketing and know about the necessity of its strategic use in terms of a market and socially oriented corporate management. They will be able to formulate marketing objectives and evaluate strategic marketing decisions. Alumni know instrumental elements of tourism marketing and can support decisions in the marketing mix. They know central aspects of purchasing and consumer behavior and can divide markets into segments using contemporary instruments.

Superior module:

Tourism Management 1

Module description:

See course

Course titleSWSECTSTYPE

Advanced Innovation Management

Semester	3
Academic year	2
Course code	IMEB3AIMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- Definition of innovation management - Innovation management and technology - Drivers for innovation management - Concepts and models of innovation management - Strategic innovation management - Success factors for innovation management projects

Learning Outcomes:

- Develop an understanding of the necessity of strategic innovation management - Knowledge of the significance and importance of innovation management - Understand and reflect on the correct use of models and theories - Get to know success factors for implementation

Superior module:

Innovation Management 2

Module description:

See course

Business Simulation Entrepreneurship

Semester	3
Academic year	2
Course code	IMEB3BSERC
Type	RC
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	1
Examination character	immanent

Lecture content:

- Actual establishment and legal foundation of a company - Development of the product portfolio - Collecting and analyzing market data - Competitive positioning and strategic orientation - Corporate goals and budgeting - Production planning and control - Product marketing - Personnel management - Preparation of annual financial statements - Controlling as a basis for management decisions

Learning Outcomes:

Alumni will be able to: - Understand the complex processes before, during and after starting a business - Experience the inclusion of constantly changing environmental factors during the start-up process - Get to know growth management with its disruptive elements - Learning to make important decisions under time pressure - Engage with team members in dynamic processes and initiate, implement and control decision-making processes and reflect on changes - Appreciate management mistakes as constructive input for future decisions

Superior module:

Entrepreneurship 1

Module description:

See course

Conflict Management

Semester	3
Academic year	2
Course code	IMEB3CMTIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	1
ECTS Credits	1.5
Examination character	immanent

Lecture content:

- Basics of conflict management - Social conflicts of individuals, groups and organizations - Recognizing conflicts and conflict diagnosis - Phases of the conflict - The dynamics of escalation - Self-help in conflicts - Working in a team

Learning Outcomes:

Alumni are able to recognize the potential for conflict between individuals, groups and within organizational units, even taking the intercultural context into account. They understand their effects and the dynamics of non-escalating and escalating conflicts and know the underlying theories in order to describe and contextualize them. They can analyze the stages of conflict escalation and establish conflict resolution strategies. Alumni of this course will be able to explain various models of conflict management, self-help in conflicts and conflict diagnosis. On the basis of concrete case studies provided by the alumni, these models are first prepared theoretically and then deepened through exercises. Due to the reflective character of this course, the experiences gained in the exercises are discussed in a cooperative style and recommendations for action are developed together.

Superior module:

Personality Development 2

Module description:

See course

Cost Accounting

Semester	3
Academic year	2
Course code	IMEB3CACIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2.5
Examination character	immanent

Lecture content:

- Fundamentals of management accounting: objectives of cost theory, characteristics of cost element accounting, cost center accounting, cost unit accounting, operating accounting sheet, direct and overhead costs, allocation of overhead costs - Cost theory: direct and overhead costs, variable and fixed costs, effects of the cost structure on operations - Full cost accounting (VKR) vs. partial cost accounting (TKR): Charac-teristics of VKR and TKR, advantages and disadvantages of VKR and TKR - Costing methods: Nature and tasks, division costing, overhead costing, item profit and loss accounting, contribution margin accounting, break-even point, direct costing, target costing - Short-term income statement - Multi-level contribution margin accounting - Chart of accounts: Stahr, USALI

Learning Outcomes:

After completion of the course alumni will: - Understand the importance of internal accounting in contrast to external accounting - Get to know the different possibilities of cost accounting and be able to work out their differences and areas of application - Be able to carry out detailed cost accounting - Be able to set the possibilities of determining costs in relation to cost types - Be able to name different types of costs and discuss their relevance within individual business areas - Learn to use cost accounting as an essential basis for pricing

Superior module:

Entrepreneurship 1

Module description:

See course

Data Management

Semester	3
Academic year	2
Course code	IMEB3DMTIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- Introduction to data management: concepts of data management, including the definition of data, different types of data (structured, unstructured, etc.), the importance of data in companies and the different phases - Data analysis in tourism: Application of methods and techniques for the preparation, interpretation and visualization of data in tourism, including the use of statistics, data mining and machine learning. - Data quality and security: ensuring the integrity, availability and confidentiality of data in tourism, including identifying data problems, implementing quality controls and applying security measures - Business Intelligence: Application of data analysis and visualization in tourism decision-making processes. Including the use of BI tools and technologies, - Big data in tourism: Concepts and applications of big data technologies in tourism, including analysis of large amounts of data, cloud computing and NoSQL databases. - Tourism CRM: Concepts and applications of customer relationship management systems in tourism are covered.

Learning Outcomes:

Alumni are adept at handling data; they can distinguish between different types of data and assess the importance of data in the company and in the various phases of the data life cycle. When analysing data, they can apply methods and techniques for processing, interpreting and visualizing data in tourism, including data mining and machine learning approaches. Alumni are familiar with data quality and security and can ensure the integrity, availability and confidentiality of data. Data analysis approaches and data visualization are applied in decision-making processes. Alumni are also skilled in handling large amounts of data and can implement concepts and applications of big data technologies in tourism. This also leads to the data-supported implementation of CRM in tourism.

Superior module:

Digital Transformation 2

Module description:

See course

Destination Management Fundamentals

Semester	3
Academic year	2
Course code	IMEB3DMFIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- Goals and principles of destination management - Destination as a competitive unit in tourism - Core elements of destination management - Constitutive decisions in destination management (management systems, choice of legal form and organization of the destination) - Cooperative offer design of a destination - Brand management in destinations

Learning Outcomes:

Alumni have an overview of the development of destinations, their target groups and the most important development perspectives. They know the differences in the macro and micro organization of destinations and the external factors that significantly influence management decisions in destination businesses. They learn the factors influencing the market (supply and demand) and know the specific characteristics of the main tourism markets (Austria, German-speaking countries, Europe). Alumni are familiar with the central control instruments in destination management and can use these to develop and analyze processes and define meaningful goals for destinations. Graduates have an initial insight into current developments, trends and new innovative destination concepts and are aware of the requirements and challenges of implementation.

Superior module:

Tourism Management 2

Module description:

See course

Innovation-Lab

Semester	3
Academic year	2
Course code	IMEB3INLIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	1.5
ECTS Credits	3
Examination character	immanent

Lecture content:

- Application of selected innovation methods - Idea management - Open innovation and co-creation - Service design methods and application - Lead user concept - Sustainability and innovation in practice and innovative sustainability concepts

Learning Outcomes:

Alumni are able to realize and apply a methodical analysis of innovation management methods adapted to the needs of the company. They can select methods and derive a plan from this. They can implement evaluation processes which correspond to the project and monitor the progress of the project. Alumni will be able to differentiate between types of trends and know how these can increase the innovative capacity of companies and reduce the risks of innovation. You will be able to analyze, discuss and evaluate current trends and derive concrete innovation ideas from them.

Superior module:

Innovation Management 2

Module description:

See course

Market Research

Semester	3
Academic year	2
Course code	IMEB3MREIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- Importance of market research in tourism; the role of information in marketing - Environmental, competitive, market and internal analysis - Differentiation between primary and secondary surveys - Secondary statistical sources in tourism - Survey instruments of primary surveys: Survey, observation, experiment - Population, sample selection, sample size, errors and accuracy, quality criteria - Definition of research question, hypotheses and hypothesis model - Research design and choice of method - Market researcher briefing and questionnaire development (scales, scale levels) - Data collection - Using market research as an example, a major focus is placed on questionnaire development in quantitative research.

Learning Outcomes:

Alumni learn the basics of market research. A market research problem to be solved is identified and defined. An appropriate survey instrument is constructed (taking into account and discussing quality criteria). Data is collected on the basis of the survey instrument created (taking into account representativeness: survey design and quotas). The data is recorded electronically. Initial data analyses (frequencies, cross-tabulations) are carried out with the aid of SPSS (or comparable software). Initial results are discussed and the alumni reflect on the further use of the data. The connection (similarities and differences) between market research and em-pirical research is clear.

Superior module:

Research Methodologies 2

Module description:

See course

Modern Entrepreneurship and Strategic Business Development

Semester	3
Academic year	2
Course code	IMEB3EBDIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- The entrepreneur and his/her historical development. - The basis of economics. Austrian school vs. traditional school. - Monetary history - Social responsibility of the entrepreneur. Management as a process of shaping, steering, developing and controlling socio-technical systems. - St. Gallen management concept & leadership models (normative, stra-tegic and operational management) - Effectuation vs. causal corporate development. - Meaningful corporate development. Strategic approaches to sustainable corporate development. - The company as a brand. Brand profile and logic. Archetypes. Limbic mapping. The corporate brand identity as an ideal ecosystem for motivation, creativity and innovation. - Quality & service excellence. Dimensions and touchpoint management of the customer journey. - Case Study: Corporate Brand/Personality Identity and Customer Journey Mapping. Development of a business idea that will be further developed by the sixth semester. - Risk and crisis management.

Learning Outcomes:

Alumni understand the importance of entrepreneurship as a driver for healthy social and personal development. They are familiar with various forms of entrepreneurship as well as the requirements and challenges of entrepreneurship in (tourism) SMEs. Above all, they are aware of the strong importance of social responsibility in companies. Based on this, alumni have a holistic understanding of management and are able to make business connections. Due to a fundamental understanding of risk and crisis management, alumni are able to assess and manage crisis situations.

Superior module:

Entrepreneurship 1

Module description:

See course

Online Distribution

Semester	3
Academic year	2
Course code	IMEB3ODIIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

- Introduction to online distribution in the hotel industry - Definition and goals of online distribution - Development of online distribution in tourism - Importance of online distribution for the hotel industry - Online distribution via your own website - Setting up and maintaining your own hotel website - Online booking process on the hotel website - Advantages and disadvantages of online distribution via your own website - Tools and technologies for optimizing online bookings on the hotel website - Online distribution via intermediaries - Definition and types of intermediaries (e.g. online travel agencies, metasearch engines, etc.) - Advantages and disadvantages of online distribution via intermediaries - Contract design and cooperation with intermediaries - Tools and technologies for managing bookings via intermediaries (channel manager and rate parity) - The future of online distribution in the hotel industry - Developments and trends in online distribution (alternative channels) - Impact of technologies such as artificial intelligence and blockchain on online distribution

Learning Outcomes:

Alumni will be able to name the basic terms of online sales and have an overview of the relevant concepts and models of online sales. They can apply these in practice. In addition, alumni will understand platform/portal management and be able to implement it.

Superior module:

Digital Transformation 2

Module description:

See course

Trends in Tourism

Semester	3
Academic year	2
Course code	IMEB3TTOIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

- Macro-environment analysis as a prerequisite for innovative marketing - Methods for macro-environment analysis in tourism, environment analysis with the help of systematic procedures (trend analyses, scenario technique, multivariate procedures, early warning systems); - Macro-environment analysis using creative methods (expert interviews, Delphi survey, demoscopic marketing research, scenario technique), megatrends in society with effects on tourism - Trends in the most important thematic areas of tourism

Learning Outcomes:

Alumni are familiar with the instruments to realize trend analyses, scenario techniques, multi-variate procedures and early warning systems. They know about megatrends in society and how they influence tourism and tourism development.

Superior module:

Innovation Management 2

Module description:

See course

Foreign Language German 1

German 1

Semester	3
Academic year	2
Course code	IMEB3GERIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

- Greeting and saying goodbye, introducing someone, introducing yourself, talking about a person, giving information about yourself - Breakfast & bar: asking for information, naming and explaining drinks and food, ordering something, making enquiries, offering something. - General: numbers, the time, everyday situations - Grammar: regular verbs, some irregular verbs, modal verbs - Nouns and adjectives in the singular and plural, agreement of the adjective, negation, the definite and indefinite article in the singular and plural - Some prepositions, personal pronouns, interrogative pronouns

Learning Outcomes:

Alumni can understand sentences and frequently used expressions related to areas of most immediate relevance (e.g. personal and family information, shopping, work, local area). They can communicate in simple, routine situations involving a simple and direct exchange of information about familiar and common things. Alumni can use simple means to describe their own background and education, their immediate environment and things related to immediate needs.

Superior module:

Foreign Language German 1

Module description:

See course

foreign language Italian 1

Italian 1

Semester	3
Academic year	2
Course code	IMEB3ITAIL
Type	IL
Kind	Elective
Language of instruction	Italian
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

Learning Outcomes:

Superior module:

foreign language Italian 1

Module description:

See course

foreign language Spanish 1

Spanish 1

Semester	3
Academic year	2
Course code	IMEB3SPAIL
Type	IL
Kind	Elective
Language of instruction	Spanish
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

Learning Outcomes:

Superior module:

foreign language Spanish 1

Module description:

See course

Course titleSWSECTSTYPE

Advanced Destination Management

Semester	4
Academic year	2
Course code	IMEB4ADMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- Planning function of destinations - Networks in destinations (horizontal, vertical and lateral cooperation) - Product development in destinations - Function of quality management in destinations - Budgeting as an instrument in destination marketing (cooperation marketing) - Destination management as a living space concept - Sustainable approaches in destinations (e.g. visitor guidance concepts) - Best practice regions nationally and in international comparison

Learning Outcomes:

Alumni have an overview of the specific problems involved in the holistic marketing of destinations, potentials and future prospects. They know the requirements of stakeholders, differences in the macro and micro organization of the industry. Alumni have an insight into the management of virtual companies and understand the structural challenges of the management of destinations. They have an in-depth understanding of the core elements of destination management and know how these can be successfully applied both theoretically and using specific practical examples. Alumni know about the marketing tasks of various service providers and can use management and control instruments to evaluate and analyze results at destination level and define new goals.

Superior module:

Tourism Management 2

Module description:

See course

Bachelor Thesis Kick-Off

Semester	4
Academic year	2
Course code	IMEB4TKOIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	0.5
ECTS Credits	0.5
Examination character	immanent

Lecture content:

Students learn all the essential details about the bachelor thesis process in a kick-off event. This includes general information on the timeline for the bachelor thesis (including deadlines and dates), as well as what a bachelor thesis is and how it is written within the IMT degree program. In addition, the course forms the basis for finding the research topic, promotes the exchange between potential bachelor thesis supervisors and offers a plat-form where topics can be suggested by both students and supervisors.

Learning Outcomes:

Alumni are familiar with the bachelor thesis process and have found a topic and a BA supervisor. They are able to define a research topic and, based on this, write a proposal for the bachelor thesis, which they then submit to the supervisor in time (in accordance with the BA process).

Superior module:

Research Methodologies 2

Module description:

See course

Business Simulation Controlling and Finance

Semester	4
Academic year	2
Course code	IMEB4SCFRC
Type	RC
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	1
Examination character	immanent

Lecture content:

- Theoretical reflection on the cause and effect of entrepreneurial decision-making instruments using an example from the hospitality sector - Decision-making processes and decision-making criteria - Instruments and methods of accounting, financing and controlling by the students in concrete application in the corporate context - Contribution margin accounting - Break-even analysis - Preparation and analysis of annual financial statements (including cash flow calculation) - Analysis of key figures - Investment calculations - Financing calculations - Pricing and market mechanism

Learning Outcomes:

After completion of the course alumni will be able to - Apply their knowledge of accounting constructs, most of which have been theoretical up to this point, within the context of a business game, understand their practical significance and recognize the relationship between individual theoretical business administration and, above all, accounting aspects in practice - Make decisions with the help of assumptions in uncertain business en-vironments - Create budgets for hotels - Understand the performance of hotels by preparing and analyzing annual financial statements - Determine economic optimization potential - Carry out rudimentary investment calculations

Superior module:

Entrepreneurship 1

Module description:

See course

Digital Visualization

Semester	4
Academic year	2
Course code	IMEB4DVIIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- Introduction to digital visualization in tourism: Discussion of different types of data (numerical data, textual data, geographic data, metadata, etc.) used in the tourism industry and the tools and technologies available to visualize this data. - Use of charts according to data type: Different types of charts that are best suited to present data in tourism. - Working with dashboards: Types of dashboards used in tourism, their creation and use. Different types of metrics that can be displayed on dashboards such as Tableau or Power BI. - Practical examples from the hotel industry, theme parks and tour operators, among others. - Project work: Creation of a dashboard including various charts to display data from tourism. - Digital visualization and data protection

Learning Outcomes:

Alumni are familiar with ways in which data can be visualized optimally. They create dashboards that present data from various sources at a glance in line with requirements. This enables alumni to prepare and use data for a wide range of needs.

Superior module:

Digital Transformation 2

Module description:

See course

Human Resource Management in Tourism

Semester	4
Academic year	2
Course code	IMEB4HRMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- Basics, goals, tasks of personnel management - Instruments of personnel management and resourcing - Maintaining and promoting performance - Controlling of personnel, information systems and personnel management concepts - Reflection on personnel management issues in the context of the individual business ideas to be processed

Learning Outcomes:

Alumni have knowledge of the theoretical concepts and applications of human resource management. They have in-depth knowledge of strategic human resource development and retention approaches, they develop solution-oriented approaches to relevant problems and challenges in human resource management. They especially know about issues of staff shortages in tourism and the hotel industry, which requires new and creative approaches. In principle, HR management is seen as an important contribution to the sustainable development of tourism companies and organizations, in particular to help strengthen social aspects in the context of sustainability.

Superior module:

Entrepreneurship 1

Module description:

See course

International Law

Semester	4
Academic year	2
Course code	IMEB4ILAVO
Type	VO
Kind	Compulsory
Language of instruction	English
SWS	3
ECTS Credits	3
Examination character	final

Lecture content:

- Types of contracts - Conclusion of contracts (legal capacity, formal aspects, time limits, representation, provisions of the ABGB) - Performance of contracts - Performance disruptions - Travel law, contractual relationships in tourism (EU travel directives: travel cancellation, rectification of defects, liability issues in travel organization, Frankfurt table, duty to inform), accommodation contract, transport contract, international agreements (Montreal and Warsaw Convention) - Principles of tax law (classification of taxes, tax legislation and tax agreements in Austria and in international comparison)

Learning Outcomes:

Alumni will: - Know different areas of legal application -> private law -> labor law -> travel law -> tax law - Be able to name the relevant regulations and their most important paragraphs for tourism businesses - Understand the relevance of supra-regional jurisdictions in connection with tourism activities - Understand the actual implications of travel law regulations for providers and customers - Be able to judge case studies

Superior module:

Entrepreneurship 1

Module description:

See course

Markets and Innovations in Tourism

Semester	4
Academic year	2
Course code	IMEB4MITIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	5
Examination character	immanent

Lecture content:

- Excursions to organizations, companies and destinations which provide innovative tourism services with the opportunity for a personal exchange with those responsible on site (hotels, destinations, leisure and cultural facilities, events and also colleges or universities with a connection to tourism) - Research on current topics in the tourism industry - Technical discussions with experts from the tourism industry - Written seminar or project work for reflection

Learning Outcomes:

Alumni learn about current trends and developments in the tourism industry at first hand and gain a detailed impression of business practice through personal exchanges with experts in the respective fields of activity. By reflecting on what they have experienced in writing, they can place their findings in the context of both practice and theoretical principles. This is intended to deepen the skills and knowledge acquired during the course and to clarify their significance for practice. In addition, this course offers a good framework for expanding alumni' social skills as well as maintaining and expanding their individual networks.

Superior module:

Tourism Management 2

Module description:

See course

Negotiation and Sales Skills

Semester	4
Academic year	2
Course code	IMEB4NSSIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	1
ECTS Credits	1.5
Examination character	immanent

Lecture content:

- Negotiation techniques according to the Harvard concept - Tools for sales techniques - Exercises on negotiations and sales

Learning Outcomes:

With the transfer knowledge from PE1, Conflict Management and the methods and techniques learned and tested in this course, alumni can argue content in simple negotiation situations, promote creative ideas, convince others and formulate and defend solutions. They know how to develop neutral assessment criteria and how to consider problems and people separately even in challenging situations. The highly reflective and practical nature of this course allows alumni to gain experience in a protected environment in order to derive practical courses of action

Superior module:

Personality Development 2

Module description:

See course

Statistics

Semester	4
Academic year	2
Course code	IMEB4STAIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	3
ECTS Credits	4
Examination character	immanent

Lecture content:

- Fundamentals of statistics and data analysis - Data matrix and scale types - Descriptive statistics: univariate (collection and processing of data - presentation in the form of frequency distributions - calculation and interpretation of location and dispersion measures) and bivariate methods (cross-tabulations - regression, correlation and contingency analysis) Inferential statistics (point and interval estimation - significance tests for mean values, proportions and independence)

Learning Outcomes:

In particular, alumni know the possibilities and limits of statistical data analysis and can answer technical questions using statistical analyses. They are able to apply basic statistical methods, namely univariate and bivariate methods, in the functional areas of a company, an institution or a destination. In addition, alumni are familiar with the latest version of the statistical software programs SPSS and/or EXCEL.

Superior module:

Research Methodologies 2

Module description:

See course

eMarketing

Semester	4
Academic year	2
Course code	IMEB4EMAIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- Development and current status of online eMarketing in tourism - Significance and relevance for the tourism industry - Online marketing channels in tourism - Search engine optimization (SEO) - Search engine advertising (SEA) - Social media marketing - Affiliate marketing - Influencer marketing - e-mail marketing - Online booking systems in tourism (in coordination with online distribution) - Functionality and advantages of online booking systems - Comparison of different providers - Integration of online booking systems into your own website - Online reputation management in tourism - Importance of online reputation for the tourism industry - Methods for monitoring and managing online reputation - Dealing with negative reviews and online criticism - Data analysis and management in online eMarketing in tourism (in coordination with visualization) - Importance of data analysis for the optimization of online marketing measures - Important key figures and metrics in online eMarketing - Tools for data analysis and management - Practical examples and case studies in online eMarketing in tourism - Analysis of successful online marketing campaigns in tourism - Best practices and lessons learned from practical examples - Opportunity to implement your own online marketing ideas in a project.

Learning Outcomes:

Alumni have an overview of the importance of e-marketing in tourism. They can apply the topics discussed in practice and give their own assessment of the advantages and disadvantages.

Superior module:

Digital Transformation 2

Module description:

See course

Foreign Language German 1

German 2

Semester	4
Academic year	2
Course code	IMEB4GERIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

- Talking about a city & country: the opening hours; asking about something; directions; getting information and recommending something - Restaurant & food: talk about food; give quantities; communicate in a restaurant - Talking about leisure activities: Expressing likes and dislikes; planning activities and making appointments - Describing an apartment & a house: Naming furnishings; making comparisons - Grammar: some irregular verbs; modal verbs; infinitive clauses - Verbs such as like, prefer, etc.; the stressed and unstressed object pronouns; increasing adjectives; comparison; the perfect tense

Learning Outcomes:

Alumni can start, maintain and end a simple conversation in direct contact. They can make themselves understood in predictable everyday situations on familiar topics, exchange thoughts and information and talk in detail about everyday aspects of their own life (e.g. talk about people, places, experiences in work and education and talk about past activities and personal experiences) and describe animals and objects.

Superior module:

Foreign Language German 1

Module description:

See course

foreign language Italian 1

Italian 2

Semester	4
Academic year	2
Course code	IMEB4ITAIL
Type	IL
Kind	Elective
Language of instruction	Italian
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

- Talking about a city & country: the opening hours; asking about something; directions; getting information and recommending something - Restaurant & food: talk about food; give quantities; communicate in a restaurant - Talking about leisure activities: Expressing likes and dislikes; planning activities and making appointments - Describing an apartment & a house: Naming furnishings; making com-parisons - Grammar: some irregular verbs; modal verbs; infinitive clauses - Verbs such as like, prefer, etc.; the stressed and unstressed object pronouns; increasing adjectives; comparison; the perfect tense

Learning Outcomes:

Superior module:

foreign language Italian 1

Module description:

See course

foreign language Spanish 1

Spanish 2

Semester	4
Academic year	2
Course code	IMEB4SPAIL
Type	IL
Kind	Elective
Language of instruction	Spanish
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

- Talking about a city & country: the opening hours; asking about something; directions; getting information and recommending something - Restaurant & food: talk about food; give quantities; communicate in a restaurant - Talking about leisure activities: Expressing likes and dislikes; planning activities and making appointments - Describing an apartment & a house: Naming furnishings; making comparisons - Grammar: some irregular verbs; modal verbs; infinitive clauses - Verbs such as like, prefer, etc.; the stressed and unstressed object pronouns; estar + gerund; increasing adjectives; comparison; the perfect tense

Learning Outcomes:

Superior module:

foreign language Spanish 1

Module description:

See course

Course titleSWSECTSTYPE

Bachelor Colloquium

Semester	5
Academic year	3
Course code	IMEB5BCOUE
Type	UB
Kind	Compulsory
Language of instruction	English
SWS	0.5
ECTS Credits	0.5
Examination character	immanent

Lecture content:

Students present and discuss their own bachelor research projects as part of the course. They exchange ideas and discuss their problems at a scientific level. Students present both content-related aspects and planned methodolog-ical approaches in order to critically scrutinize them together with their fellow students. Giving concrete feedback on research projects (constructive vs. negative) is also encouraged.

Learning Outcomes:

Alumni are aware of the importance of academic discourse and can incorporate the feedback they receive from colleagues and lecturers into the ongoing bache-lor research project. In addition, alumni are aware of the challenges of giving feedback on research projects themselves.

Superior module:

Research Methodologies 3 (Expertise)

Module description:

See course

Bachelor Thesis Seminar and Bachelor Thesis

Semester	5
Academic year	3
Course code	IMEB5BTSSE
Type	SE
Kind	Bachelor thesis
Language of instruction	English
SWS	1
ECTS Credits	4
Examination character	immanent

Lecture content:

- As part of this seminar-based course, students are required to complete a written, literature-based bachelor thesis in which they also work empirically. In this thesis, students demonstrate that they can work independently on a task using scientific methods. - Support for students with individual questions about their work (e.g. "from the idea to the research question", structuring options, building argumentation structures), repetition and consolidation of the contents of the modules Scientific Work 1 and 2.

Learning Outcomes:

Alumni have the ability to work on a self-chosen task in a theory-based manner using scientific methods (qualitative or quantitative). They recognize the problem content of tasks and understand technical contexts, can systematize their thoughts, clearly structure content and find solutions by applying adequate solu-tion methods and present them convincingly.

Superior module:

Research Methodologies 3 (Expertise)

Module description:

See course

Digital Media Project

Semester	5
Academic year	3
Course code	IMEB5DMPPT
Type	PT
Kind	Project
Language of instruction	English
SWS	1.5
ECTS Credits	4
Examination character	immanent

Lecture content:

- Introduction to the "Digital Media Project": Development and imple-mentation of digital content and campaigns to achieve a specific goal; content management systems, image and video editing software, so-cial media platforms, analysis tools and advertising programs are planned. - Conception of the project: Target group analysis, consistency analy-sis and creation of a content strategy. - Implementation of the project: Creation of content using texts, images, videos or other digital content. Design of landing pages and social media profiles; implementation of tracking tools - Campaign planning and implementation: creation of an advertising campaign, including the use of Google Ads, Facebook Ads, Instagram Ads, Twitter Ads etc., definition of keywords and target groups. A/B testing of campaigns - Analysis and optimization: evaluation of data and optimization of findings - Presentation and reflection of the results achieved. Discussion of best practices and integration of the latest trends. Discussion of lessons learned from the project - The phases for the realization of a digital media project can be imple-mented on the basis of a real project, preferably in connection with the LV project "Innovative product development in tourism"

Learning Outcomes:

Alumni are able to strategically implement digital media projects: They are aware of the individual phases of such a project and link them together in the best possible way. In addition to the conception and analysis of the project, alumni can carry out the realization and implementation of digital campaigns in a targeted manner.

Superior module:

Digital Transformation 3

Module description:

See course

Finance and Investment

Semester	5
Academic year	3
Course code	IMEB5FINIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- Financial management in companies - Tasks of financial management - Forms of financing: Credit financing, venture capital, bonds, shares, mezzanine etc. - Liquidity management and liquidity ratios in the company (short and medium-term financial planning, cash flow) - Financial plan, financing rules - Financing subsidies (in Austrian tourism and international comparison) - Investment calculations as a decision-making aid for SMEs - Company valuation - Basel regulations - Discussion of individual business ideas from a financing and investment perspective

Learning Outcomes:

Alumni will: - Be able to name the tasks of financial management - Understand the impact of financial management decisions on other areas of business administration - Be able to differentiate between different forms of financing and assess their relevance for different (tourism) companies at different stages of the company life cycle - Understand liquidity management as a core task of financial management and be able to apply different ways of creating liquidity - Learn to prepare budgets and, in particular, to consider the impact of changing environmental conditions on them - Get to know funding opportunities, especially for tourism companies - Understand the impact of the Basel regulations as a banking regulation instrument on tourism and especially accommodation businesses and get to know the approach to problem solving for credit security

Superior module:

Entrepreneurship 2

Module description:

See course

Innovative Approaches in Human Resource Management

Semester	5
Academic year	3
Course code	IMEB5IHRIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

- General trends and changing conditions in human resources management - Special topics of personnel management and industry development in tourism - Modern leadership approaches as part of innovative HR management; HR management as a strategic management approach - Employer branding as a holistic approach to HR management; strengthening employee loyalty - New work: hybrid and agile working models, digital work organization; strategic use of working models and operational design approaches - Purpose / search for meaning as part of HR management - Diversity management in tourism with a special focus on the management of different generations (generational fusion) and intercultural approaches - The importance of individuality management, talent management, quality and knowledge management for tourism - International human resource management

Learning Outcomes:

Alumni have a sound knowledge of strategic human resource management approaches. They deal with relevant problems and challenges of personnel management and develop potential solutions. Current developments, which have been strengthened by the Covid-19 pandemic, can be strategically evaluated and shaped. These include, in particular, addressing the topic of New Work and approaches to solving the shortage of employees in tourism. Due to the global orientation of the tourism industry, it is equally important for graduates to be familiar with issues in the context of international HR management and to help shape it in a solution-oriented manner.

Superior module:

Entrepreneurship 2

Module description:

See course

Innovative Product Development

Semester	5
Academic year	3
Course code	IMEB5IPDIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	4
Examination character	immanent

Lecture content:

- With the help of creativity techniques and knowledge of project management, students implement an innovation process in group work using a specific project as an example. Discussions are a major part of the project execution. Additionally, a reflection about the project process is key of the course. While realizing the project, students deal with the management requirements, starting with the development of innovative products/offers and leading to their market launch. - Management of teams in real and virtual processes is applied. E-learning tools are used and implemented in specific projects. - Sustainability is a criterion in the selection of projects.

Learning Outcomes:

- Gain experience with the implementation of a real or virtual project. - Develop an understanding of the future necessity of virtual work teams - Gain knowledge about the significance and importance of trust in the employees of real and virtual teams - Learn and reflect on how to deal with conflicts that can arise due to physical distance - Get to know possibilities for implementing digital learning and known relevant tools in companies

Superior module:

Innovation Management 3

Module description:

See course

International Tourism and Event Management

Semester	5
Academic year	3
Course code	IMEB5ITEIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

- The environment of international tourism - Trends in international tourism industry (demand and supply side) - Corporate strategies for international tourism - Chances and challenges of sustainable aspects in international tourism management - Cases in international tourism management - International tourism: the future - An overview of the events field; different kinds of events and the mar-ket of events - Event tourism and its strategic implications

Learning Outcomes:

Alumni have a good overview of trends in international tourism and are familiar with the drivers of transformation processes in the global tourism industry. They will be able to evaluate international developments on both the demand and supply side and classify them in future scenarios. They will also evaluate devel-opments in terms of their influence on sustainable development in an interna-tional context. The event industry is understood as an influential industry for tourism. Alumni are also aware of the strategic importance of events in international tourism (both in destinations and in the hotel industry). Alumni are able to plan events strategically and create stringent concepts for them. Staging approaches play a special role here. In general, alumni will focus on the planning and organization of green events.

Superior module:

Tourism Management 3

Module description:

See course

Neuro Leadership

Semester	5
Academic year	3
Course code	IMEB5NLEIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- Neuro-Leadership & Coaching. Mirror neurons and relationships. Facets of leadership. The leader as mentor and coach. Interaction of visual perceptions and autonomic arousal states to lead and manage teams. Influencing behavioral reactions. Pleasure and reward systems in motivational processes. - Mass and power. Strategies for building authority. The laws of human nature and strategies to support the rational self. Creating movements and reality groups. Managing, leading and coaching agile teams. Strategies to avoid false goals, conformity. Information processing and decision making. - Entrepreneurship: the entrepreneurial process of implementing innovative tourism products and services. Interactions between the search for new market opportunities, entrepreneurial vigilance, knowledge of the market and the use of social networks in entrepreneurship. - Structures and key elements in entrepreneurship and leadership in an uncertain tourism market environment. Creating harmful stress and resilience. - The current challenges of tourism entrepreneurship in a global environment. - Discussion of individual business ideas in the context of (neuro)leadership

Learning Outcomes:

Alumni can hone their entrepreneurial thinking by examining and shaping their explicit individual personality from the neurological teaching components. Based on this, leadership skills are applied in such a way that employees are managed in a future-oriented manner and innovative entrepreneurial decisions are made for tourism. Alumni will be able to assess the challenges faced by an entrepreneur in a national and international context.

Superior module:

Entrepreneurship 2

Module description:

See course

Social Media Marketing

Semester	5
Academic year	3
Course code	IMEB5SMMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

- Introduction to social media marketing: definition, benefits, current status and trends in the industry - Social media platforms: Facebook, Instagram, Twitter, TikTok, LinkedIn, etc. Differences in functions, target groups and possible uses - Target group analysis: identification, segmentation, persona devel-opment, analysis of behavior and preferences - Creating content: Strategy development, content creation, storytelling, visual design, influencer marketing - Campaign planning: setting goals, budget planning, channel selec-tion, scheduling, measurability - Analysis and optimization: analysis tools, defining key performance indicators (KPIs), monitoring success, optimizing campaigns - Social media advertising: placement of advertising, targeting, budget, monitoring success - Case studies: application of concepts using practical examples, best practices, success stories and challenges in the industry

Learning Outcomes:

Alumni have an overview of the most important social media platforms and know what each individual platform can be used for. They recognize trends, opportunities and challenges of social media marketing and can develop and implement a social media marketing strategy. They are aware of the importance of influencer marketing and can implement strategies for selecting influencers and using them for social media marketing.

Superior module:

Digital Transformation 3

Module description:

See course

Sustainability in Tourism Cases

Semester	5
Academic year	3
Course code	IMEB5STCIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Lecture content:

The course is divided into two parts: Part 1: Participation at the Symposium Change.Climate.Resilience which is organized by FHS for students of all bachelor programs at FHS Green technologies will flourish and are creating an exciting future. The still prevailing attachment to fossil technologies makes us struggle and has not proved to be sustainable. Established structures can only be overcome through innovation. Research in green technologies will have a most significant impact on future developments. Salzburg is well prepared for the future boom of green technology. In the symposium Change.Climate.Resilience we will look at a number of these forward-looking technologies and developments and want to develop a theory from them. Part 2: Students deal with different practical approaches to sustainability in tourism by analyzing cases, developing own concepts and executing debates about issues in sustainability in tourism, such as: - Tourism and its contribution to peace - Slum tourism - Sex tourism - Human Rights and tourism - Neo-colonialism and tourism - Green Mobility - Common welfare in tourism - Special issues of sustainability in different branches of tourism industry Excursions to destinations, organizsations and companies which take sustainable approaches into account can be realized. Students have the possibility to choose follow a sustainability class within another study programme for Part 2 of this course. Advanced credits will be given. This shall provide the possibility to strengthen interdisciplinary knowledge and skills in the context of sustainability.

Learning Outcomes:

After completing the symposium, alumni are able to - analyze and evaluate social developments in the context of their studies - describe and question ways of thinking in their discipline - question their own ideas and values and challenge the ideas and values of others - present their own point of view and compare it with others - derive insights from academic presentations and integrate them into their own knowledge base. Alumni transfer their ability to reflect to a wide range of topics in tourism and compare them from a sustainable perspective. They are able to evaluate the top-ics and their economic, social and cultural relevance and incorporate them into management decisions in a formative way.

Superior module:

Innovation Management 3

Module description:

See course

Foreign Language German 2

German 3

Semester	5
Academic year	3
Course code	IMEB5GERIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

- Description of a city, a country; description of places of interest - report on a vacation - find out about a travel connection - talk about events in the past - Workplace: curriculum; job description; job application - Grammar: the direct and indirect personal pronouns in the past; the ir-regular forms of the perfect tense; the divisional article; the absolute superlative; the possessiva

Learning Outcomes:

Alumni can understand a wide range of more demanding, longer texts and also grasp implicit meanings. They can express themselves spontaneously and flu-ently without having to search for clearly recognizable words. They can use the language effectively and flexibly in social and professional life or in training and studies. They can express themselves in a clear, structured and detailed manner and use various means of linking texts appropriately. Alumni can read and understand simple everyday texts (brochures, advertisements, invitations, simple letters, reservations, menus) in the second living foreign language. They can communicate in routine situations and describe their surroundings, express an opinion in discussions and justify it.

Superior module:

Foreign Language German 2

Module description:

See course

Research Methodologies 3 (Expertise)

Bachelor Tutorial Qualitative Research Methods

Semester	5
Academic year	3
Course code	IMEB5QALUE
Type	UB
Kind	Elective
Language of instruction	English
SWS	0.5
ECTS Credits	0.5
Examination character	immanent

Lecture content:

Students work with the course leader on their specific bachelor research project, including discussing and supporting the creation of semi-structured interview guidelines and the preparation of qualitative interviews (of various types) for their own bachelor research project. Other quantitative research approaches such as experiments or observation are also discussed. In addition, students already consider the basics of qualitative data analysis.

Learning Outcomes:

Alumni can independently develop and apply research methods. They can engage in intensive discussions with fellow alumni and prepare and apply the various approaches of qualitative research on the basis of their own research work.

Superior module:

Research Methodologies 3 (Expertise)

Module description:

See course

Bachelor Tutorial Quantitative Research Methods

Semester	5
Academic year	3
Course code	IMEB5QANUE
Type	UB
Kind	Elective
Language of instruction	English
SWS	0.5
ECTS Credits	0.5
Examination character	immanent

Lecture content:

Students work with the course leader on their specific bachelor research project, including the development and creation of a questionnaire (what do I need to ask to get the desired information). Alternatively, other quantitative survey methods can be discussed. In addition, students already consider the basics of quantitative data analysis. Students bring their specific questions and work on their research projects.

Learning Outcomes:

Alumni can independently develop and apply quantitative research methods. They can engage in intensive discussions with fellow alumni and prepare and apply their research approaches on the basis of their own research work.

Superior module:

Research Methodologies 3 (Expertise)

Module description:

See course

foreign language Italian 2

Italian 3

Semester	5
Academic year	3
Course code	IMEB5ITAIL
Type	IL
Kind	Elective
Language of instruction	Italian
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

Learning Outcomes:

Superior module:

foreign language Italian 2

Module description:

See course

foreign language Spanish 2

Spanish 3

Semester	5
Academic year	3
Course code	IMEB5SPAIL
Type	IL
Kind	Elective
Language of instruction	Spanish
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

- Describing a city, a country; describing places of interest - talk about a vacation; find out about a travel connection; talk about events in the past - Family: introduce a family - Describing people Clothes, seasons, weather: talk about clothes; name seasons; talk about the weather - Workplace: name different positions in a company; curriculum; job description; job application - Grammar: pretérito indefinido; tense markers of the pretérito indefinido; desde, hace, desde hace; diminutive form on -ito/-ita; relative pronouns que, quien/es, donde, lo que; pre-térito imperfecto; the absolute superlative on -ísimo; use of the pretérito perfecto, pre-térito indefinido and pretérito; imperfecto; indefinite pronouns and adjectives - Negation with ni ni; lo + adjective; adjectives: short forms buen, mal, gran; Muy, mucho, demasiado; immediate past acabar de + infinitive; the prepositions para and por

Learning Outcomes:

Superior module:

foreign language Spanish 2

Module description:

See course

Course titleSWSECTSTYPE

Bachelor Exam

Semester	6
Academic year	3
Course code	IMEB6BEXBP
Type	BP
Kind	Compulsory
Language of instruction	English
SWS	0
ECTS Credits	2
Examination character	final

Superior module:

Personality Development 3

Module description:

See course

Foreign Language German 2

German 4

Semester	6
Academic year	3
Course code	IMEB6GERIL
Type	IL
Kind	Elective
Language of instruction	German
SWS	3
ECTS Credits	3
Examination character	immanent

Lecture content:

- Austria as a tourist country: brochures, texts, figures. - Practical things a tourist should know when coming to Austria: trans-portation, tourist information, etc. - The different types of tourism - The different types of accommodation: country houses etc.

Learning Outcomes:

Superior module:

Foreign Language German 2

Module description:

See course

Tourism Management 3

Health Tourism

Semester	6
Academic year	3
Course code	IMEB6HTOIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Superior module:

Tourism Management 3

Module description:

See course

foreign language Italian 2

Italian 4

Semester	6
Academic year	3
Course code	IMEB6ITAIL
Type	IL
Kind	Elective
Language of instruction	Italian
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- Italy & Austria as tourist countries: brochures, texts, figures. - Practical things a tourist should know when traveling to Italy & Austria: transport, tourist information, etc. - The different types of tourism - The different types of accommodation: country houses etc.

Learning Outcomes:

Alumni can understand a wide range of more demanding, longer texts and also grasp implicit meanings. They can express themselves spontaneously and fluently without having to search for clearly recognizable words. They can use the language effectively and flexibly in social and professional life or in training and studies. They can express themselves in a clear, structured and detailed manner and use various means of linking texts appropriately. Alumni can read and understand simple everyday texts (brochures, advertisements, invitations, simple letters, reservations, menus) in the second living foreign language. They can communicate in routine situations and describe their surroundings, express an opinion in discussions and justify it.

Superior module:

foreign language Italian 2

Module description:

See course

foreign language Spanish 2

Spanish 4

Semester	6
Academic year	3
Course code	IMEB6SPAIL
Type	IL
Kind	Elective
Language of instruction	Spanish
SWS	2
ECTS Credits	3
Examination character	immanent

Lecture content:

- Spain & Austria as tourist countries: brochures, texts, figures. - Practical things a tourist should know when traveling to Spain/Austria: transport, tourist information, etc. - The different types of tourism - The different types of accommodation: paradores, country houses, etc. - The weather in Spain/Austria. (climatic zones and seasons) - Spain & Austria from a tourist's point of view - Spain & Austria: Celebrations and traditions (customs, Christmas, Easter, etc.) - Ecological and sustainable tourism: environmental protection. - Strategies for conversations and discussions: interrupting, speaking up, expressing opinions and taking a stand. - New technologies, Spanish on the Internet - Planning a trip - Grammar: future tenses; pensar + inf, ir a + inf.; conditional subordinate clauses in the indicative (si); impersonal sentences (es necesario + inf. etc.); the imperative, use with pronouns; the verbs pensar, creer, ser and estar when expressing an opinion; expressions for expressing an opinion; use of some prepositions (de, sobre, por y para); Estar + participio; Futuro imperfecto; Pretérito pluscuamperfecto

Learning Outcomes:

Superior module:

foreign language Spanish 2

Module description:

See course

Legend
Semester	Semesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June)
SWS	weekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course
ECTS Credits	Work load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student
Type	BP = Bachelor final exam DP/MP = Master final exam IL = Lecture with integrated project work IT = Individual training/phases LB = Lab (session) PS = Pro-seminar PT = Project RC = Course with integrated reflective practice RE = Revision course SE = Seminar TU = Tutorial UB = Practice session/Subject practical sessions VO = Lecture

Name	Purpose	Lifetime	Type	Provider
_meta_pixel	Registers a unique ID that identifies and recognizes the user.	3 months	HTML	Meta
linkedin_insight_tag	Registers a unique ID that identifies and recognizes the user. Used for targeted advertising.	session	HTML	LinkedIn

Name	Purpose	Lifetime	Type	Provider
_ga	Used to distinguish users.	2 years	HTML	Google
_gid	Used to distinguish users.	1 day	HTML	Google
_dc_gtm_UA-7497985-1	Used by DoubleClick (Google Tag Manager) to help identify the visitors by either age, gender or interests.	2 years	HTML	Google
_gali	Used by Google Analytics to recognize clicks on different links with the same link target.	1 minute	HTML	Google