Innovation & Management in Tourism (Master)

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The tourism industry is a fast-paced and ever-changing economic sector. We provide you with the skills to professionally adopt fresh approaches to increasingly volatile tourism markets. You will intensively deal with strategies and methods of innovation management. Digital transformation and sustainability in tourism, two topics that are simultaneously drivers as well as solutions for change processes in tourism will accompany the main topics of innovation management. The acquisition of specific tourism management knowledge and corporate management skills complement the core topics of the Master’s programme. You will be equipped with knowledge and skills to shape and transform the future of tourism and to work as a highly valued specialist or manager in the middle and upper management.

General Foci:

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  • Diversity & Internationalization:
    Working in an international environment, getting to know hybrid cultures, impacts of globalisation, managing across borders and cultures
  • Corporate Communication & Management:
    Corporate Management, Human Resources & Leadership, Communication, Finance
  • Practical Relevance:
    renowned experts and managers, hands-on eperiences, pojects and master theses with industry partners
  • Applied Research: Tourism research, eTourism-Lab, case studies

Semester abroad

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Broaden your mind and use your opportunity to study abroad at one of our numerous partner universities all over the world. A stay abroad enhances your intercultural competencies and your foreign language skills. The semester abroad is possible in your fourth semester – attend classes at one of our partner universities to deepen your knowledge and experience new topics. In addition, you will be able to add international inputs to your master thesis.