Innovation & Management in Tourism (Master)

Curriculum

Innovation and Management in Tourism

Course titleSWSECTSTYPE

Current Issues in Tourism Management

Semester	1
Academic year	1
Course code	IMTM1CITIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Learning Outcomes:

Alumni are familiar with the most important current challenges in tourism management and have developed a basic understanding of suitable solution strategies. By dealing with concrete case studies from practice, the understanding was deepened and different management approaches were practiced.

Superior module:

Tourism Management 1

Module description:

Destination Simulation

Semester	1
Academic year	1
Course code	IMTM1DSIIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Learning Outcomes:

After completing the business simulation, alumni will be able to recognize economic relationships and dependencies within a destination. They understand the basic connections and relationships of the value chain in tourism and have practiced applying their business management knowledge using a simulation. They can analyze and evaluate key financial figures and are aware of the complexity of a dynamic environment.

Superior module:

Tourism Management 1

Module description:

Digital Tourism Lab

Semester	1
Academic year	1
Course code	IMTM1DTLLB
Type	LB
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

Upon completion of this course, alumni will be able to: 1. Apply basic knowledge about digital transformation in tourism (fundamental applications, widely adopted best practices, strengths and weaknesses of the industry regarding digitization) 2. Evaluate opinions presented in a lecture within the context of their actions. 3. Articulate and justify their own opinions in group discussions. 4. Develop a heightened awareness of the transformative power of digital applications within their professional practice.

Superior module:

Digital Transformation in Tourism 1

Module description:

Digital Transformation in Tourism Fundamentals

Semester	1
Academic year	1
Course code	IMTM1DTTIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

Upon completion of this course, alumni will be able to: 1. Understand the concept of digital transformation in technology, society and economy. 2. Know that the digital transformation of society and economy is a comprehensive process. 3. Apply basic knowledge about digital transformation in tourism (fundamental applications, widely adopted best practices, strengths and weaknesses of the industry regarding digitization) 4. Evaluate opinions presented in a lecture within the context of their actions. 5. Argue societal issues in light of their professional field. 6. Articulate and justify their own opinions in group discussions. 7. Develop a heightened awareness of the transformative power of digital applications within their professional practice.

Superior module:

Digital Transformation in Tourism 1

Module description:

Financial Statement Analysis

Semester	1
Academic year	1
Course code	IMTM1FSAIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

Alumni are able to analyse the net assets, financial position, and results of operations of companies on the basis of accounting data. They are able to use annual financial statement data and their analysis to identify weaknesses, risks, and threats as well as strengths and opportunities and derive appropriate options for action based on this.

Superior module:

Corporate Communication and Management

Module description:

Fundamentals of Corporate Management

Semester	1
Academic year	1
Course code	IMTM1FCMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

Upon completion of the course, alumni will have knowledge in: - Origin of management, management theory, theories and principles of corporate management, management concepts, RBV, MBV, KBV, etc. - The 10 strategy development models according to Mintzberg - Strategic technology and innovation management as a linkage to strategic management - Information management, knowledge management as a management task

Superior module:

Corporate Communication and Management

Module description:

Intercultural Communication

Semester	1
Academic year	1
Course code	IMTM1ICOIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Learning Outcomes:

Upon completing this course alumni understand how culture influences communication effectiveness. Alumni learn to understand and accept their individual cultural coinage and avoid the pitfalls of judging other's behavior based on their own cultural inventory. They know what aspects of communication to focus on, to suspend judgement on being confronted with unfamiliar behavior when communicating across cultural divides and understand how to devise communication strategies to accommodate cultural diversity.

Superior module:

Corporate Communication and Management

Module description:

Life Design 1

Semester	1
Academic year	1
Course code	IMTM1LD1IL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	1
ECTS Credits	1
Examination character	immanent

Learning Outcomes:

Alumni will learn about their four cognitive systems (PSI), enhance their self-awareness and self-regulation as well as experience self-improvement, align current achieve-ments with past goals and navigate future challenges successfully, as well as may identify additional (blind) areas for development.

Superior module:

Experience Design Fundamentals

Module description:

Positive Psychology and Wellbeing in Tourism

Semester	1
Academic year	1
Course code	IMTM1PPWIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	1
ECTS Credits	2
Examination character	immanent

Learning Outcomes:

Alumni will learn about core principles of positive psychology, exploring topics such as positive emotions, mindfulness, and resilience. They will possess a unique skill set combining positive psychology expertise with a deep understanding of the tourism industry in order to contribute positively to the development, management, and promotion of tourism experiences that prioritize the well-being of tourists and host communities.

Superior module:

Experience Design Fundamentals

Module description:

Research Methods

Semester	1
Academic year	1
Course code	IMTM1RE1IL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

Alumni are familiar with the most important currents, attitudes and thinkers in the theory of science. They will be able to assess their own position and reflect on their previous research achievements, as well as criticize their work according to their own way of thinking. Alumni know the difference between explorative, descriptive and hypothesis-testing research. They know the principles of qualitative research.

Superior module:

Research 1

Module description:

Strategic Innovation Management in Tourism

Semester	1
Academic year	1
Course code	IMTM1SIMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

Alumni will have a deep understanding of how strategic management principles can be applied to foster innovation within organizations. They will gain a solid foundation in the key concepts, theories, and models of strategic innovation management, including understanding how innovation can be a strategic tool for achieving competitive advantage. Furthermore, alumni are encouraged to critically analyze and evaluate the role of innovation in business strategy, including the ability to assess the impact of innovation on industry dynamics and competitive positioning.

Superior module:

Innovation Management Fundamentals

Module description:

Sustainability and Paradigm Shift

Semester	1
Academic year	1
Course code	IMTM1SPSIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

Upon completion of this course, alumni will be able to: 1. Understand the paradigm shifts in politics, society and economy which create the basis for sustainable development. 2. Know that the transition to a sustainable society and economy is a transformational process. 3. Understand that the structures of unsustainability have to be altered. 4. Actively transfer the SDGs into management decisions and strategies 5. Analyze and reflect on ethical-moral dilemmas. 6. Evaluate opinions presented in a lecture within the context of their actions. 7. Argue societal issues in light of their professional field. 8. Articulate and justify their own opinions in group discussions. 9. Develop a heightened awareness of ethical considerations and sustainability within their professional practice.

Superior module:

Sustainability in Tourism 1

Module description:

Course titleSWSECTSTYPE

Advanced Accounting

Semester	2
Academic year	1
Course code	IMTM2AACIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

Alumni have a sound understanding of the methods, instruments, and models of financial and management accounting and are able to apply them appropriately in an increasingly changing and uncertain business context. They are able to adapt and optimise accounting instruments in a dynamic, complex, and international environment. They adopt a holistic perspective and are familiar with interrelationships and interactions within the company as well as between the company and its environment.

Superior module:

Corporate Management

Module description:

Digital Transformation in Tourism Project 1

Semester	2
Academic year	1
Course code	IMTM2TP1PT
Type	PT
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	4
Examination character	immanent

Learning Outcomes:

The alumni are familiar with the principles of quantitative and qualitative research and can apply them, evaluate corresponding data, and analyse it. They are capable of creating a research concept and applying it, especially in the field of digital transformation in tourism. Additionally, the alumni have engaged with the topics of current tourism research, especially at academic conferences, and are familiar with the current discussions about the digital transformation in the tourism industry. On completing the course alumni have elaborated a theoretical project - possibly in the form of a conceptual scientific paper - following all rules of scientific work and at an enhanced analytical level. This output delivers the starting point for the course Digital Transformation in Tourism Project 2 in the third semester.

Superior module:

Digital Transformation in Tourism 1

Module description:

Experience and Transformational Design

Semester	2
Academic year	1
Course code	IMTM2ETDIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

Alumni will acquire a thorough understanding of the principles and theories that underpin experience as well as transformational design in the context of the tourism industry. They will also develop the ability to apply concepts and methodologies to real life examples (on occasion of the field trip and the subsequent alumni's project). At the same time, alumni will cultivate a heightened awareness of cultural sensitivity and sustainability principles in order to excel in the dynamic tourism industry.

Superior module:

Experience Design Fundamentals

Module description:

Innovation Project

Semester	2
Academic year	1
Course code	IMTM2IPRPT
Type	PT
Kind	Compulsory
Language of instruction	English
SWS	4
ECTS Credits	4
Examination character	immanent

Learning Outcomes:

Alumni will gain knowledge about the meaning and importance of innovation methods - learn and reflect on the correct use of tools and instruments - realize a dialogue-oriented reflection of the concretely experienced learning processes. This practical application will reinforce their learning, allowing them to critically assess and refine their approach to innovation, ensuring they are well-equipped to meet the challenges of the industry. Additionally, alumni have a comprehensive understanding of an innovation process model and its application in real-world projects. They will demonstrate the ability to apply innovation and project management theories to develop a tangible innovation project. Upon completing this course, alumni will work effectively in teams to manage and execute project tasks, overcoming challenges and leveraging diverse skill sets. They will present and document the innovation project's development process, from the ideation phase to the draft or test phase, with a clear strategy and rationale. Last but not least, alumni will be able to critically evaluate the project outcomes, reflect on the group's approach, the project's feasibility, and potential market impact.

Superior module:

Innovation Management Fundamentals

Module description:

Instruments of Corporate Management

Semester	2
Academic year	1
Course code	IMTM2ICMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Learning Outcomes:

Upon completion of the course, alumni will: - Gain a deep understanding of the methods for assessing and measuring strategic performance - Develop competencies in strategy implementation and control - Use change management with the adoption and implementation of innovations within organizations, by ensuring that new ideas and technologies are effectively integrated and embraced by all stakeholders. - Master the tools and techniques for aligning the organization, leading change, and managing resistance and conflicts, with a focus on leadership principles - Understand the intricacies of personnel and organization management, including organizational structure and design - Explore the role of mindfulness in leadership, the importance of communication for leaders, and best practices in conducting meetings and discussions.

Superior module:

Corporate Management

Module description:

Smart Tourism Solutions

Semester	2
Academic year	1
Course code	IMTM2STSIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Learning Outcomes:

With the rapid changes in technology and the increasing dependence on large IT platforms, alumni gain an understanding of the central market mechanisms and deal with methods and strategies for the successful planning and implementation of digital services. Understanding the tradeoffs and potentials, between personal data protection, enhancement of the customer experience and gains in efficiency are the key learnings of the course.

Superior module:

Tourism Management 1

Module description:

Statistics

Semester	2
Academic year	1
Course code	IMTM2RM2IL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Learning Outcomes:

Alumni know the difference between explorative, descriptive and hypothesis-testing research. They are able to apply the basic principles and methodological procedures theoretically and practically.

Superior module:

Research 1

Module description:

Strategic HR Management and Leadership

Semester	2
Academic year	1
Course code	IMTM2HRLIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Learning Outcomes:

Alumni acquire extensive knowledge of the changing framework conditions of HRM and the associated latest strategic approaches in HRM. For the implementation of HRM functions in practice, alumni are familiar with personnel planning and development, and they incorporate corporate goals, individual employee goals and changes in social values into HR policy. They develop an understanding of how career concepts, talent acquisition concepts and work-life balance approaches serve to sustainably establish the company on the market through its own knowledge potential. Finally, they are also knowledgeable about the idea of New Work and its strategic importance. Alumni acquire an understanding of the complexity of the topic of leadership and the ability to implement leadership tasks in an accelerated, complex and uncertain economic environment. They learn about concepts and instruments that are suitable for strategic management (behavior-oriented, situation-oriented and management-oriented leadership models). In addition, alumni are familiar with the approaches of co-creation and open innovation, the implementation of which is part of their management task.

Superior module:

Corporate Management

Module description:

Sustainable Destination Management

Semester	2
Academic year	1
Course code	IMTM2SDDIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Learning Outcomes:

Upon completion of this course, alumni will be able to: 1. Understand the relationship between sustainable tourism policy and destination management. 2. Assess the phenomenon of overtourism. 3. Evaluate the complexity of issues that must be addressed in order to manage a destination sustainably. 4. Identify key indicators for sustainable destination management. 5. Design sustainable concepts for destinations. 6. Realize participatory processes in destinations.

Superior module:

Sustainability in Tourism 1

Module description:

Tourism Economy Performance Measurement

Semester	2
Academic year	1
Course code	IMTM2EPMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

Alumni will be given a comprehensive understanding of performance measurement in tourism regions as a basis for strategic management decision-making in tourism destinations. They will gain an in-depth insight into the current variants of measuring the success of destinations from an economic perspective. The correct interpretation of key figures on the one hand, as well as the use of special measuring instruments in destinations, also with a view to the future on the other hand, should enable alumni to recognize and apply efficient and contemporary measuring instruments.

Superior module:

Tourism Management 1

Module description:

Tourism Trends and Futures

Semester	2
Academic year	1
Course code	IMTM2TTFIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

Alumni have an understanding what trends are and how the emerge. They know different approaches on how trends can be identified and understand the different scientific approaches to the social phenomenon of trends. They are familiar with various research techniques on trends and are able to put their findings in context with with general shifts in society. Alumni are aware of different forms of trends and the scope of the impact on society and have practical experience on researching trend specific data on a specific business topic, mainly focusing on quantitative data analysis.

Superior module:

Tourism Management 1

Module description:

Course titleSWSECTSTYPE

Business Ethics

Semester	3
Academic year	2
Course code	IMTM3BETIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Learning Outcomes:

Alumni can apply ethical principles to their area of economic activity. They know and evaluate the principles on the basis of the interdisciplinary discourse between philosophers, economists and social scientists. In doing so, they can engage in the discourse on a theoretical level on the extent to which there are connections between ethics and economics and how these should be shaped, as well as on a practical level where practical behaviour must be assessed. Alumni also apply their knowledge to tourism in a global context.

Superior module:

Sustainability in Tourism 2

Module description:

Digital Transformation in Tourism Project 2

Semester	3
Academic year	2
Course code	IMTM3TP2PT
Type	PT
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	5
Examination character	immanent

Learning Outcomes:

Alumni are familiar with the principles of quantitative and qualitative research and can apply them, evaluate corresponding data, and analyse it. They are capable of executing a research concept in the field of digital transformation in tourism. Additionally, alumni have engaged with the topics of current tourism research, especially at academic conferences, and are familiar with the current discussions about the digital transformation in the tourism industry. On completing the course students have elaborated an empirical project - possibly in the form of a full scientific paper - following all rules of scientific work and at an enhanced analytical level.

Superior module:

Digital Transformation in Tourism 2

Module description:

Event Design in Tourism

Semester	3
Academic year	2
Course code	IMTM3EDSIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	4
Examination character	immanent

Learning Outcomes:

Alumni will be able to deal with the creation of events, understand the significance of dramaturgy and storytelling, respond to challenges during event design phases and gain practical experience through participation in a real event project within the tourism industry.

Superior module:

Advanced Innovation Management and Experience Design

Module description:

Finance and Sustainable Development Goals

Semester	3
Academic year	2
Course code	IMTM3FSGIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Learning Outcomes:

After successfully completing the course, alumni will be familiar with the drivers of sustainability orientation in the financial sector, in particular the pressure from capital suppliers, politicians, and NGOs. They are familiar with the relevance of a sustainable orientation in finance to enable the achievement of the SDGs. By taking an integrative view of finance and its role in the transformation towards a sustainable economy from diverse perspectives (e.g., diversity, female empowerment, poverty reduction, climate change), this course trains almuni to think in a systematic and holistic way.

Superior module:

Sustainability in Tourism 2

Module description:

Innovation Lab

Semester	3
Academic year	2
Course code	IMTM3INLLB
Type	LB
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

Alumni will demonstrate a deep understanding of innovation processes and methodologies. Upon completing this course, they will develop the ability to think critically and creatively to solve complex problems. Alumni will gain hands-on experience with emerging technologies and innovation tools and collaborate effectively with a diverse group of peers as well as professionals to bring innovative ideas to life. Last but not least, they will present and evaluate innovative projects, reflecting on their impact and potential for real-world application.

Superior module:

Advanced Innovation Management and Experience Design

Module description:

Master Colloquium

Semester	3
Academic year	2
Course code	IMTM3MCOIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Learning Outcomes:

Alumni are able to create a research concept and apply it. They are able to define research questions and research objectives and write a research proposal. In addition to knowing the principles about qualitative and quantitative research, alumni are able to apply the research methods.

Superior module:

Research 2

Module description:

PR and Influencer Marketing in Tourism

Semester	3
Academic year	2
Course code	IMTM3PIMIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Learning Outcomes:

The importance of public relations in tourism is recognized by alumni and they understand the many possible applications. At the same time, alumni are aware of the moral dimension of communication in the public sphere and have critically examined the advantages and disadvantages.

Superior module:

Tourism Management 2

Module description:

Service Design in Tourism

Semester	3
Academic year	2
Course code	IMTM3SDEIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Learning Outcomes:

Upon completion of this course, alumni will be equipped with a comprehensive set of skills that will enable them to take a leading role in the design of tourism services. They will also be able to critically analyze and evaluate tourism services (in different areas such as accommodation, transport, attractions, etc.) and understand the interconnectedness of these elements and their impact on the overall tourist experience.

Superior module:

Advanced Innovation Management and Experience Design

Module description:

Tourism Branding

Semester	3
Academic year	2
Course code	IMTM3TBRIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Learning Outcomes:

Alumni expand their marketing knowledge in the area of brand management and recognize the importance of branding in tourism as an important tool for differentiation and positioning.

Superior module:

Tourism Management 2

Module description:

Tourism Data Intelligence

Semester	3
Academic year	2
Course code	IMTM3TDIIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

Throughout the course, emphasis is placed on the potential impact of applications in data intelligence on the tourism landscape. By the end of the course, alumni will be equipped to navigate the complexities of tourism data, formulate insightful research questions, and leverage data intelligence tools to contribute to innovation and efficiency within the tourism industry. They gain insights about different applications of data intelligence in tourism like e.g. data analytics and innovative data management in tourism with data hubs, knowledge graphs, business intelligence tools, etc.

Superior module:

Digital Transformation in Tourism 2

Module description:

Mandatory Elective

International Corporate Management

Semester	3
Academic year	2
Course code	IMTM3ICMIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

Alumni can navigate the complexities of international corporate management and are prepared for successful careers in the global business environment. They are able to perpare and manage internationalization strategies, especially mergers & acquisitions as well as strategic alliances. Additionally, they will be poised to contribute effectively to the international operations of their future organizations.

Superior module:

Mandatory Elective

Module description:

Legal Compliance and Cybersecurity in Digital Tourism Management

Semester	3
Academic year	2
Course code	IMTM3LCCIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

By delving into the legal intricacies of data management and emphasizing the importance of data security, this course equips alumni with the knowledge and skills necessary to navigate the evolving regulatory environment and contribute to responsible and secure data practices within the dynamic field of data management in tourism. Alumni will gain an understanding of legal requirements in the field of data management and comprehend the necessity to ensure robust data security measures within businesses in the tourism sector to build trust, protect customer privacy, and uphold the integrity of digital business operations. Alumni will learn to assess and implement measures to safeguard sensitive information, ensuring the integrity and confidentiality of data in the digital tourism landscape.

Superior module:

Mandatory Elective

Module description:

Social Sustainability in Tourism

Semester	3
Academic year	2
Course code	IMTM3SSTIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	3
Examination character	immanent

Learning Outcomes:

Alumni will be able to assess social impacts of tourism, both from a positive as well as negative perspective. In addition, they understand the circumstances under which these impacts are most likely to occur. On the basis of this assessment, alumni will incorporate managerial approaches in tourism which focus on socio-cultural benefits while minimizing the associated costs.

Superior module:

Mandatory Elective

Module description:

Course titleSWSECTSTYPE

Life Design 2

Semester	4
Academic year	2
Course code	IMTM4LD2IL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	1
ECTS Credits	1
Examination character	immanent

Learning Outcomes:

Alumni will refine long-term career goals aligned with personal values and strengths, enhance their self-regulation skills, foster self-congruence and resilience to effectively navigate challenges as well as may identify additional (blind) areas for development.

Superior module:

Advanced Innovation Management and Experience Design

Module description:

Master Exam

Semester	4
Academic year	2
Course code	IMTM4MAEDP
Type	DP
Kind	Compulsory
Language of instruction	English
SWS	0
ECTS Credits	2
Examination character	final

Learning Outcomes:

In the Master's examination, alumni can evaluate the content they have learned in a scientific and practical context and summarize its complexity.

Superior module:

Research 2

Module description:

Master Thesis

Semester	4
Academic year	2
Course code	IMTM4MATIT
Type	IT
Kind	Compulsory
Language of instruction	English
SWS	0
ECTS Credits	20
Examination character	immanent

Learning Outcomes:

The Master's thesis demonstrates the ability to work scientifically and to continue learning independently in a research-led manner. Alumni are able to work on complex problems from the core subject areas or research focuses of the degree program, solve them independently, document them scientifically and argue them at an academic level.

Superior module:

Master Thesis

Module description:

Master Thesis Seminar

Semester	4
Academic year	2
Course code	IMTM4MTSSE
Type	SE
Kind	Compulsory
Language of instruction	English
SWS	2
ECTS Credits	2
Examination character	immanent

Learning Outcomes:

Alumni are able to work on complex problems from the core subject areas or research focuses of the degree program, solve them independently, document them scientifically and argue them at an academic level.

Superior module:

Research 2

Module description:

Tourism and Climate Change

Semester	4
Academic year	2
Course code	IMTM4TCCIL
Type	IL
Kind	Compulsory
Language of instruction	English
SWS	1
ECTS Credits	1
Examination character	immanent

Learning Outcomes:

Upon completion of this course, alumni will be able to: 1. Understand the complexity of climate change. 2. Evaluate chances and challenges of climate change for tourism enterprises as well as for destinations. 3. Understand changing consumer patterns in the context of climate change. 4. Know and apply adaptation and mitigation strategies for tourism enterprises and destinations in the context of climate change. 5. Assess links between climate change and sustainable tourism in international tourism management.

Superior module:

Sustainability in Tourism 2

Module description:

Mandatory Elective

AI in Tourism

Semester	4
Academic year	2
Course code	IMTM4AITIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	4
Examination character	immanent

Learning Outcomes:

The master's course AI in Tourism is designed to train and sensitize alumni to the practical application of artificial intelligence. As this topic is undergoing rapid change, the course is deliberately designed to be open in order to create the most comprehensive and flexible framework possible for the field of artificial intelligence and its possible applications in practice.

Superior module:

Mandatory Elective

Module description:

Current Issues in Sustainable Tourism

Semester	4
Academic year	2
Course code	IMTM4ISTIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	4
Examination character	immanent

Learning Outcomes:

Alumni will develop the ability to think critically and creatively in the context of sustainable tourism and will be able to apply specific sustainable measurements. Over all, sustainable values become alumni¿s second nature, no matter in which context of their business activities. Their awareness about sustainability will be relevant for their dedicated field of action, might it be on a regional or a global scale.

Superior module:

Mandatory Elective

Module description:

Start-up and Business Plan

Semester	4
Academic year	2
Course code	IMTM4SBPIL
Type	IL
Kind	Elective
Language of instruction	English
SWS	2
ECTS Credits	4
Examination character	immanent

Learning Outcomes:

Alumni will understand the foundational concepts of entrepreneurship and start-up dynamics. They will be able to conduct thorough market research and identify viable business opportunities. Furthermore, they will develop a robust business model and a comprehensive business plan. Alumni will learn effective strategies for marketing, branding, and customer acquisition. Last but not least, alumni will prepare and deliver compelling pitches to potential investors and stakeholders.

Superior module:

Mandatory Elective

Module description:

Legend
Semester	Semesters 1, 3, 5: courses held only in winter semester (mid-September to end of January), Semesters 2, 4, 6: courses held only in summer semester (mid-February to end of June)
SWS	weekly contact hours over 14 weeks in semester (example SWS 2 equals 28 contact hours for the whole course
ECTS Credits	Work load in ECTS credits, 1 ECTS credit equals an estimated 25 hours of work for the student
Type	BP = Bachelor final exam DP/MP = Master final exam IL = Lecture with integrated project work IT = Individual training/phases LB = Lab (session) PS = Pro-seminar PT = Project RC = Course with integrated reflective practice RE = Revision course SE = Seminar TU = Tutorial UB = Practice session/Subject practical sessions VO = Lecture

Name	Purpose	Lifetime	Type	Provider
_ga	Used to distinguish users.	2 years	HTML	Google
_gid	Used to distinguish users.	1 day	HTML	Google
_dc_gtm_UA-7497985-1	Used by DoubleClick (Google Tag Manager) to help identify the visitors by either age, gender or interests.	2 years	HTML	Google
_gali	Used by Google Analytics to recognize clicks on different links with the same link target.	1 minute	HTML	Google

Name	Purpose	Lifetime	Type	Provider
uslk_umm_101023_s	In addition to the technical details of the widget status and messenger status, it contains IDs of existing contacts so they can be recognized when visiting again ("reauth", "uuid", "token").	1 years	HTML	Userlike
uslk_s	Userlike Session Cookie	1 years	HTML	Userlike
uslk_e	Userlike Expire Cookie	1 years	HTML	Userlike