The degree programme Business Management & Entrepreneurship offers a practice-oriented management education at university level, focusing on the specific characteristics and challenges of small and medium-sized enterprises (SMEs), as well as business start-ups and succession.
You learn how to successfully lead companies through periods of change. Small and medium-sized enterprises (SMEs) in particular are faced with the challenge of balancing tradition and innovation. You will learn to leverage the strengths of long-term oriented organisations while developing practical and solution-driven approaches to current business challenges.
Key topics
- Strategic management
- Finance and business planning
- Recruiting and employee retention
- Project and process management
- Innovation and development of new business models
- International and cross-regional business development
- Social and leadership skills
Skills and learning outcomes
Graduates of the programme are able to identify and seize market opportunities at an early stage. They think and act entrepreneurially, driven by innovation and consistently focused on customer value.
You will acquire the key competencies required in SMEs: flexibility, innovative thinking and the ability to respond quickly to changing market conditions. You will also learn how to make sound decisions in uncertain situations – in line with the principles of managing the unexpected.
The practice-oriented entrepreneurial spirit fostered throughout the programme enables you to:
- identify innovation potential
- develop and implement new business models
- successfully manage business succession processes
Following the bachelor programme at Salzburg University of Applied Sciences is the possibility of pursuing a Master in Business Management.
Mind your Business – Labs
The “Mind your Business – Labs” are a core element of the programme. Students work on real entrepreneurial challenges that arise directly from their own or a specific business environment.
The unique aspect: All phases of the business life cycle can be covered – from start-up and growth to restructuring, succession or closure. This format is closely aligned with the individual interests and goals of the students.
Together with expert coaches, students rigorously test their ideas and are therefore well prepared for real-world implementation even before putting them into practice.