Design & Product Management (Master)

Design Leadership

Nowadays, highly saturated consumer goods markets and increasing consumer needs present companies with very special challenges. The answer to this, however, is thoughtful design and sustainable product management. In our Master's degree in Design & Product Management, deepen your skills as a leader in the forward-looking field of circular design.

Study mode: Full-time
Degree awarded: Master of Arts in Business (MA)
Length of study: 4 semesters (120 ECTS)
Study places/year: 24
Location: Kuchl Campus
Language: German
Tuition: Euro 363,- per semester + Euro 20.20 student-union fee per semester
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Why study Design & Product Management Master's degree at Salzburg University of Applied Sciences?

Whether a strategically-thinking designer or a confident product manager – in our Master's degree in Design & Product Management, you will learn how to act professionally where marketing meets business.

Our course follows the guiding principle of “circular design”. In this context, the Kuchl campus sees itself as a pioneer in sustainability. After all, the area of design & product management, in particular, allows systematic changes to be made for a better future.

During our product management studies, you will learn how to use design methods to differentiate yourself from the competition without losing sight of your products' and services' marketability.

Based on the following fields of competence, our Master's degree in Design & Product Management provides a profound higher qualification in design, covering:

  • Expertise
  • Social skills
  • Methodological skills
  • System competencies

Important aspects of our Master's degree in Design & Product Management

Study content and focus areas

Our Master's degree programme at Salzburg University of Applied Sciences offers you a methodical, scientific, and practical course in areas such as Design Management, Business Modelling, or Design Testing. In addition, you can further develop your individual skills in one of the following circular design focus areas:

  • Furniture design
  • Interior design
  • Industrial design

Our Master's degree in Design & Product Management is structured as follows:

  • First semester: competence in design, marketing, technology, project management, business
  • Second/third semester: competent, independent strategy development, and problem-solving
  • Fourth semester: independent and methodical development of your Master's thesis

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Did you know? Our Master's degree in Design & Product Management is linked to the “DE|RE|SA Design Research Salzburg” research department. As a result, you benefit from established and innovative research methods during your studies.

Job prospects and careers

Whether as an Art Director, Packaging Designer, or Marketing Specialist – our Master's degree in Design & Product Management prepares you perfectly for the requirements of the modern-day working world.

Graduates of our Master's degree are active in design and product management as well as in the areas of media and development. Thanks to the broad expertise you will gain, you will be able to find a wide range of jobs in both small and medium-sized companies as well as in larger companies.

Are you interested in our Master's degree in Design and Product Management? Apply online and secure your place today!