The Master’s degree in Design & Product Management combines creative thinking with strategic business expertise. We prepare designers to become visionary leaders and decision-makers who embrace the principles of the circular economy. By integrating design, technology and management, graduates are equipped to address the economic and environmental challenges of a rapidly changing world.
| Study mode: | Full-time |
|---|---|
| Degree awarded: | Master of Arts in Business (MA) |
| Length of study: | 4 semesters (120 ECTS) |
| Study places/year: | 20 |
| Location: | Kuchl Campus |
| Language: | German |
| Tuition: | Euro 363,- per semester + Euro 26.20 student union fee per semester |
Why Study a Master’s in Design & Product Management at Salzburg University of Applied Sciences?
Many graduates of design and creative degree programmes ask themselves after completing their bachelor’s degree: How can I further develop my creative and design skills to take on greater strategic responsibility and actively drive sustainable change in companies, organisations or my own ventures?
The Master’s degree programme in Design & Product Management at Salzburg University of Applied Sciences supports you on exactly this journey. Building on your previous qualifications, you will deepen your expertise in the fields of design, business, strategy and leadership. The programme focuses on forward-looking challenges at the intersection of design, management and sustainable transformation.
The Master’s programme is comprehensive, contemporary and internationally oriented. At its core are the three disciplines of design, technology and business. Courses such as Strategic Management, Circular Design, Global Competitiveness, AI Literacy, Business Innovation, Strategic Brand Management, Design Leadership, Consumer Research, Entrepreneurship, and Design, Copyright and Trademark Law provide in-depth knowledge from a variety of perspectives, with several courses taught by international lecturers.
At the same time, the programme is characterised by its strong practical orientation. Key concepts and methods are applied and further developed through real-world projects, often carried out in collaboration with renowned companies. This enables students to gain valuable hands-on experience while working on current challenges from professional practice.
Important aspects of our Master's degree in Design & Product Management
Study content and focus areas
Our Master's degree programme at Salzburg University of Applied Sciences offers you a methodical, scientific, and practical course in areas such as Design Management, Business Modelling, or Design Testing. In addition, you can further develop your individual skills in one of the following circular design focus areas:
- Furniture design
- Interior design
- Industrial design
Our Master's degree in Design & Product Management is structured as follows:
- First semester: competence in design, marketing, technology, project management, business
- Second/third semester: competent, independent strategy development, and problem-solving
- Fourth semester: independent and methodical development of your Master's thesis
Did you know? Our Master's degree in Design & Product Management is linked to the “DE|RE|SA Design Research Salzburg” research department. As a result, you benefit from established and innovative research methods during your studies.
Job prospects and careers
Whether as an Art Director, Packaging Designer, or Marketing Specialist – our Master's degree in Design & Product Management prepares you perfectly for the requirements of the modern-day working world.
Graduates of our Master's degree are active in design and product management as well as in the areas of media and development. Thanks to the broad expertise you will gain, you will be able to find a wide range of jobs in both small and medium-sized companies as well as in larger companies.
Are you interested in our Master's degree in Design and Product Management? Apply online and secure your place today!