Nowadays, highly saturated consumer goods markets and increasing consumer needs present companies with very special challenges. The answer to this, however, is thoughtful design and sustainable product management. In our Master's degree in Design & Product Management, deepen your skills as a leader in the forward-looking field of circular design.
| Study mode: | Full-time |
|---|---|
| Degree awarded: | Master of Arts in Business (MA) |
| Length of study: | 4 semesters (120 ECTS) |
| Study places/year: | 24 |
| Location: | Kuchl Campus |
| Language: | German |
| Tuition: | Euro 363,- per semester + Euro 24.70 student union fee per semester |
Why study Design & Product Management Master's degree at Salzburg University of Applied Sciences?
Whether a strategically-thinking designer or a confident product manager – in our Master's degree in Design & Product Management, you will learn how to act professionally where marketing meets business.
Our course follows the guiding principle of “circular design”. In this context, the Kuchl campus sees itself as a pioneer in sustainability. After all, the area of design & product management, in particular, allows systematic changes to be made for a better future.
During our product management studies, you will learn how to use design methods to differentiate yourself from the competition without losing sight of your products' and services' marketability.
Based on the following fields of competence, our Master's degree in Design & Product Management provides a profound higher qualification in design, covering:
- Expertise
- Social skills
- Methodological skills
- System competencies
Important aspects of our Master's degree in Design & Product Management
Study content and focus areas
Our Master's degree programme at Salzburg University of Applied Sciences offers you a methodical, scientific, and practical course in areas such as Design Management, Business Modelling, or Design Testing. In addition, you can further develop your individual skills in one of the following circular design focus areas:
- Furniture design
- Interior design
- Industrial design
Our Master's degree in Design & Product Management is structured as follows:
- First semester: competence in design, marketing, technology, project management, business
- Second/third semester: competent, independent strategy development, and problem-solving
- Fourth semester: independent and methodical development of your Master's thesis