Career Prospects and Pathways After Studying Retail & Technology
The Master's degree program Retail & Technology prepares you for responsible roles in a rapidly evolving retail landscape. Technological innovation, changing consumer behaviour and sustainability goals are shaping the future of the industry and creating new demand for professionals who can connect business, technology and customer experience.
As a graduate of the program, you will be qualified to take on roles in the following areas:
1. Retail Management
You will take on core business functions in the retail sector, with both strategic and operational responsibilities.
Typical areas of work include:
- Category management
- Logistics and supply chain management
- Marketing and sales
- Accounting and finance
- Human capital management / organisation
2. Technical - analytical Roles in Retail
With your solid technological training, you’ll also be qualified for positions in IT-related areas of the retail sector, such as:
- IT product management
- IT support
- Software engineering
- Information security
- Data analysis in retail contexts
3. Interfaces Between Technology and Retail
A key focus of the program is on hybrid roles at the intersection of technology, innovation and customer experience. Potential positions include:
- Retail information security management
- (Digital) customer experience management
- Retail technology specialist
- Innovation management in retail
- Retail IT project management
4. Management Roles in Industry with a Retail Focus
Companies outside of traditional retail also benefit from professionals who combine retail expertise with technological know-how – especially in industrial firms that work closely with retail partners. Typical roles include:
- Key account management
- Product management
- Marketing and sales
5. Consulting with a Focus on Retail and Transformation
Consulting firms that specialise in retail, digitalisation, sustainability or the “twin transition” (digital and green transformation) offer a wide range of career opportunities, including:
- Retail and technology consulting
- Transformation consulting (e.g. omnichannel strategies, sustainability)
- Process and innovation consulting in retail
6. Additional Career Paths
Depending on your interests, you may also pursue alternative career paths, such as:
- Entrepreneurship – for example, by launching your own retail or tech start-up
- Applied research – in collaborative research projects, university institutes or retail labs
The Master’s program Retail & Technology opens up a wide range of career opportunities in the retail sector – from business-oriented roles to technology-driven positions and innovation-focused interface functions. Thanks to its interdisciplinary structure, the program equips you with the skills and knowledge to succeed in traditional retail companies, consulting firms, the industrial sector and emerging markets alike.