Tourism is increasingly about how travellers experience places. To react to this changing nature of tourism, the master programme “Innovation & Management in Tourism” equips you with the skills you need to become a highly qualified manager in the international tourism sector. Learn how to identify new trends, meet new traveller demands and become an active contributor to tomorrow’s tourism trade.
|Study mode:||part-time |
Monday & Tuesday lectures from 8am-6pm, Wednesday from 8am-1pm
|Degree awarded:||Master of Arts in Business (MA)|
|Length of study:||4 semesters|
|Study places per year:||34|
|Language of instruction:||English|
|Tuition:||tuition fee € 363,- per semester + € 20.20 student union fee per semester|
|Language:||This programme is completely in English. |
The language of instruction and examinations are in English.
Why study Innovation & Management in Tourism at Salzburg University of Applied Sciences?
The master programme at Salzburg University of Applied Sciences addresses the increased expectations of guests in the ever-changing tourism sector. The international, management-based programme familiarises you with new travel trends and equips you with the necessary skills to become a leader in global tourism.
In addition to specialised knowledge in Experience Design, the curriculum also addresses topics such as product development, storytelling, e-tourism, entrepreneurship and other key aspects of the travel sector. To cover a comprehensive range of relevant topics, the master programme is based on the following general foci:
- Corporate Communication
- Applied Research
- Practical relevance
What you should know about the Innovation & Management in Tourism master programme
Modules and special competencies
To address the most relevant trends and topics of the international tourism trade, the “Innovation & Management in Tourism” master programme is based on three key areas:
- Experience Design
- psychological & sociological phenomena in tourism
- experience design theory, case studies & projects
- attraction management
- global impact of new media
- social networks & mobile applications
- economic & social consequences
- eTourism fundamentals, theories & research projects
- human resource management & leadership
- business development & business planning
- change management
- business ethics
Insights from a Master student of Innovation & Management in Tourism:
For any further questions you may have regarding the degree programme or application please contact: firstname.lastname@example.org