THIS IS ONE WAY TO DO IT
Guest Lecture by Jesse Reed
13th December, 6 PM
Online: Link to participate via MS Teams
Jesse Reed is a Graphic Designer living and working in New York City. He is currently a partner at the design consultancy order. Reed started his career as a designer at The Museum of Modern Art in New York City. Following his time at MoMA, he joined Pentagram’s New York office working under partner Michael Bierut. During his 5 year position Jesse developed the Identity for Hillary Clinton’s 2016 presidential campaign, created Icons for the New York City pedestrian wayfinding program and worked for clients such as NYU, Penguin Random House or Saks Fifth Avenue. Reed was made associate partner in 2016. In addition to his professional practice, Reed has taught at The University of Cincinnati and Parson’s School for Design, teaching icon design systems and introduction to branding, respectively. In 2020 he co-founded Standards — a tool for designers to create digital brand guidelines.