Design & Product Management (Bachelor)

An eye for aesthetics and a sense of functionality: nowadays, the requirements for modern design are tougher than ever. Art often finds itself harmonising design requirements and technical conditions, as well as the economic and ecological requirements of today's global world. The result: exceptional products that not only flatter the eye but also come with the utmost ease of use. In our Design & Product Management Bachelor's degree, you will learn how to bring all of these challenging points together and become a sought-after specialist.

Study mode: full-time
Degree awarded: Bachelor of Arts in Business  (BA) 
Duration: 6 semesters / 180 ECTS
Study places per year: 36
Location: Kuchl Campus
Language of instruction: German / English
Tuition: Tuition fee Euro 363,- per semester + Euro 24.70 student union fee per semester
Download Brochure (German)

Why study for your Bachelor's degree in Design & Product Management at Salzburg University of Applied Sciences?

Designers, product managers, marketing experts – they all deal with a product's ideal development process every day. When it comes to both design and standard product management, design aspects must be closely nested in between functional requirements, taking into account a sustainable circular economy. In our Bachelor's degree programme at Salzburg University of Applied Sciences, you will gain the most important skills necessary for a wide range of design professions.

You will learn to accompany your product from its initial conception through to production, and then on to market launch. You will also combine your creative skills with economic expertise in a targeted manner, and holistically complement your acquired skills in design, marketing, and technology with scientific, social, and practical skills.

Among others, you will learn more about:

  • Business administration
  • Market research
  • Design theory and methodology
  • Product management
  • Crafting and woodwork/model making
  • Graphics and image editing
  • Material science
  • CAD modelling
  • Project management

Important aspects of our Bachelor's degree in Design & Product Management

Study content and focus areas

During your basic studies, you will develop extensive basic knowledge in the areas of design and business administration. Whether design theory, model building, or market research – our practical-based courses provide you with a wide range of skills and knowledge in furniture, industrial, and interior design during the first year of study.

Accordingly, from the third semester, you get to focus on one of these three main areas:

  • Furniture design
  • Interior design
  • Industrial design

We speak design: The professional field of Design & Product Management is extremely international. To make you competitive on a global level, our Bachelor's degree programme includes two mandatory foreign languages. In addition to English, you can choose from French, Spanish, Italian, Russian, or Swedish.

Would you like to increase your skills? Our Master's degree in Design & Product Management at Salzburg University of Applied Sciences gives you the chance to further your knowledge in the areas of design strategy and design leadership.