Design is more than aesthetics – it is about shaping our future. Learning how to design with purpose, beauty, and responsibility is at the heart of our bachelor’s programme. Product Management complements our students’ creative strengths with strategic thinking, business expertise, and entrepreneurial know-how. Our graduates are highly sought after in the professional world – especially where innovative ideas need to be turned into reality. Studying Design and Product Management with us means: Bridging the Design and Business Gap.
| Study mode: | full-time |
|---|---|
| Degree awarded: | Bachelor of Arts in Business (BA) |
| Duration: | 6 semesters / 180 ECTS |
| Study places per year: | 36 |
| Location: | Kuchl Campus |
| Language of instruction: | German / English |
| Tuition: | Tuition fee Euro 363,- per semester + Euro 25.20 student union fee per semester |
Why choose a Design & Product Management bachelor’s degree at FH Salzburg?
In the Design and Product Management (DPM) bachelor’s programme, we offer a solid education in the fields of Furniture Design, Industrial Design, and Interior Architecture, complemented by courses in Business Administration, Marketing, and Branding. The programme is highly practice-oriented, with core content delivered through hands-on projects, often in collaboration with renowned companies.
Through our training at the “Sustainability Campus Kuchl” – located in the most beautiful part of the Salzburg mountains – we aim not only to create aesthetic, functional, and desirable projects, but also to contribute to transforming our economy towards sustainability and a circular economy.
Key Facts about the Design & Product Management Bachelor’s Programme
Course Content and Areas of Specialisation
The foundation programme includes comprehensive courses covering the fundamentals of design, product management, branding, and professional craftsmanship—such as model and prototype construction, communication and advertising, CAD and image editing, film and photography, as well as language and presentation skills.
Afterwards, students specialise in one of our three study tracks: Furniture Design, Industrial Design, or Interior Architecture.
Would you like to increase your skills? Our Master's degree in Design & Product Management at Salzburg University of Applied Sciences gives you the chance to further your knowledge in the areas of design strategy and design leadership.
